Log in

Relevant bibliographies by topics / Marketing complex management / Journal articles

To see the other types of publications on this topic, follow the link: Marketing complex management.

Journal articles on the topic 'Marketing complex management'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing complex management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Wollin, Drew, and Chad Perry. "Marketing management in a complex adaptive system." European Journal of Marketing 38, no. 5/6 (2004): 556–72. http://dx.doi.org/10.1108/03090560410529213.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Piercy, Nigel F. "The Marketing Budgeting Process: Marketing Management Implications." Journal of Marketing 51, no. 4 (1987): 45–59. http://dx.doi.org/10.1177/002224298705100405.

Full text

Abstract:

Most examinations of marketing and advertising budgeting concentrate on techniques ranging from arbitrary “rules of thumb” to complex management science models. The author suggests greater insight is obtained through a focus on the process of marketing budgeting. The processual variables identified in the article provide a framework for managing marketing budgeting that is much more insightful than the simple prescription of budgeting techniques. This insight arises from the source of such processual variables, as they are grounded in the task environment for marketing budgeting. The goal is t

APA, Harvard, Vancouver, ISO, and other styles

3

Riabchenko, І. "Statistical Marketing Efficiency in a Complex of Behavioral Economics and Marketing." Modern Economics 38, no. 1 (2023): 139–43. http://dx.doi.org/10.31521/modecon.v38(2023)-21.

Full text

Abstract:

Abstract. Introduction. Behavioral economics is an essential tool for understanding and predicting the behavior of consumers and organizations and can be used to support the development of innovative marketing strategies. This article examines the role of behavioral economics in marketing and explores the concept of statistical marketing efficiency (SME) to measure marketing campaigns' effectiveness. By analyzing the behavior of consumers and organizations and using techniques such as “SME”, marketers can better understand the factors that influence purchasing decisions and create more effecti

APA, Harvard, Vancouver, ISO, and other styles

4

Basile, Gianpaolo, Giancarlo Scozzese, and Maria Antonella Ferri. "Marketing and management: a complex adaptive system view." World Review of Entrepreneurship, Management and Sustainable Development 12, no. 2/3 (2016): 134. http://dx.doi.org/10.1504/wremsd.2016.074976.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Shupyk, S. "Complex systems of management of marketing activity of meat farming enterprises." Ekonomìka ta upravlìnnâ APK, no. 2 (143) (December 27, 2018): 67–77. http://dx.doi.org/10.33245/2310-9262-2018-143-2-67-77.

Full text

Abstract:

The components of marketing management are systematized and definitions of th econcept of marketing management in the Ukrainian and foreign scientific literature are generalized. The components of marketing management at three levels of the organization a structure represented. The components of the marketing management process are presented: the mission of the enter prise; establishment of marketing objectives; collection, analysis and processing ofi nformation for the purpose of analyzing market opportunities (4C: company, context, client, competitors); identification of strengths and weakne

APA, Harvard, Vancouver, ISO, and other styles

6

Sultanov, Shoxjahon Rahmon oglu, and Feruza Rustambek qizi Rustambekova. "ORGANIZATION AND MANAGEMENT OF MARKETING IN INDUSTRIAL ENTERPRISES." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 4 (2022): 139–42. https://doi.org/10.5281/zenodo.6506104.

Full text

Abstract:

This article discusses the concept and essence of marketing, the role of marketing in the activities of the enterprise or firm, the organization of marketing activities in industrial enterprises, the conditions of marketing activities and marketing management in industrial enterprises, the most important components of the marketing complex .

APA, Harvard, Vancouver, ISO, and other styles

7

Kuzmynchuk, N. "Enterprises' Price Policy as an Element of Marketing Complex in Marketing-Management Systems." Modern Economics 31, no. 1 (2022): 82–89. http://dx.doi.org/10.31521/modecon.v31(2022)-12.

Full text

Abstract:

Abstract. Introduction. Price and pricing is a way to respond quickly and qualitatively to internal and external factors changing. This is why, at the current stage of market economy development, enterprises must constantly improve their price policy framework. Studying ways of price policy’s influencing, such as establishment factors, ways of formation, methods of calculation allow to increase the profit of the enterprise Purpose. The purpose of article is to establish a relevant methodology for creation an enterprises' price policy, with will meet the requirements of marketing-management sys

APA, Harvard, Vancouver, ISO, and other styles

8

Appio, Francesco Paolo, and Sylvie Lacoste. "B2B relationship management in complex product systems (CoPS)." Industrial Marketing Management 79 (May 2019): 53–57. http://dx.doi.org/10.1016/j.indmarman.2018.12.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Reshetnikova, N. V. "Development of marketing management in the agro-food complex." Agrarian Scientific Journal, no. 6 (June 20, 2018): 90–93. http://dx.doi.org/10.28983/asj.v0i6.511.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Semenіuk, Svitlana. "Digitalization of the enterprise’s marketing management process." Socio-Economic Problems and the State 27, no. 2 (2022): 35–44. http://dx.doi.org/10.33108/sepd2022.nom2.035.

Full text

Abstract:

The theoretical and methodological principles of digitization of the marketing management process are examined in the article, main stages of its use in the practical activities of business entities are suggested. It is noted that successful digitalization of the marketing management process can only be achieved if the right approach to the choice of digital technologies is taken at all stages of marketing management: analysis of market opportunities and threats; selection of target markets; strategy formation; development of marketing programs; implementation of coordinated marketing activiti

APA, Harvard, Vancouver, ISO, and other styles

11

KALINSKA, Т., and T. CHEBAN. "COMPLEX ANALYSIS OF MANAGEMENT EFFICIENCY BY COMMODITY SUPPLIES IN THE FIELD OF RETAIL BUSINESS." Herald of Khmelnytskyi National University. Economic sciences 272, no. 4(1) (2019): 22–26. https://doi.org/10.31891/2307-5740-2019-272-4-1-22-26.

Full text

Abstract:

The basic idea of the article is consideration of essence of complex analysis in a context marketing, logistic and financial going near a management by commodity supplies. Efficiency of the financial approach system is provided by the achievement of compromise between marketing and logistic approaches. From here the main task of complex analysis is determination of degree of optimization of this compromise and estimation of its influence on the reached financial effect and other cost implications for an enterprise. On this basis, a complex analysis is offered to conduct from positions of aspec

APA, Harvard, Vancouver, ISO, and other styles

12

BLAHUN, Ivan, and Liudmyla GRYNEVYCH. "MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF A BANKING INSTITUTION." Herald of Khmelnytskyi National University. Economic sciences 308, no. 4 (2022): 135–39. http://dx.doi.org/10.31891/2307-5740-2022-308-4-21.

Full text

Abstract:

The article deals with the introduction of software into the bank’s business process. Marketing management plays an important role in the management system of a banking institution. Yes, this is especially evident in his marketing activities. Constant competition in the banking sector creates the need to find new forms of influence on bank clients. To do this, it is necessary to understand the strengths of the bank-competitor and to form its own marketing development strategy accordingly. Marketing research is precisely the tool that allows you to collect, analyze and determine the directions

APA, Harvard, Vancouver, ISO, and other styles

13

Zamlynskyi, Viktor, Natalia Yurchenko, and Olga Haltsova. "Features of a complex marketing approach in management of the tourism industry." Economics, ecology, socium 2, no. 4 (2018): 64–76. http://dx.doi.org/10.31520/2616-7107/2018.2.4-7.

Full text

Abstract:

Introduction. The tourist industry is a priority in the strategic development of a region. The main problems of research in the field of marketing tourism services are the essence and role of marketing in the development of the tourism industry, including the process of marketing management, types of strategies and marketing plans. The purpose of marketing tourism services is to attract as many customers as possible to the business entities, while providing them with the highest quality of service and guaranteeing their full satisfaction as part of the basic and expanded product. Aim and

APA, Harvard, Vancouver, ISO, and other styles

14

Logosha, Roman, and Lyudmila PRONKO. "MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF AGRICULTURAL ENTERPRISES." 3, no. 3(61) (December 23, 2022): 77–91. http://dx.doi.org/10.37128/2411-4413-2022-3-5.

Full text

Abstract:

The article carries out an epistemological analysis of the author's interpretations of the essence of marketing management according to the selected conceptual approaches, which has made it possible to establish that the set of interpretations of such a complex economic category is different, which depends on the main components of the system, which in a certain period of time form its influence on the activities of agricultural enterprises. The subject, purpose, tasks, functions and tasks of marketing management of agricultural enterprises are defined. The author’s definition of marketing man

APA, Harvard, Vancouver, ISO, and other styles

15

BILYK, Victoriia, Olga CHERNYAVSKA, and Anna VOYNIKOVA. "MARKETING APPROACH TO MANAGEMENT OF TOURIST PRODUCT FORMATION." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (2022): 184–89. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-27.

Full text

Abstract:

Modern business conditions require market entities operating in the tourism industry to constantly monitor external and internal factors that have a direct impact on their activities. The authors of the article claim that the development of the market, and at the same time, the development of consumers, by increasing their requirements for a tourist product, requires enterprises to improve the efficiency of their activities by applying innovative, complex approaches to managing the process of forming a tourist product. The analysis of modern literary sources carried out by the authors of the a

APA, Harvard, Vancouver, ISO, and other styles

16

Hnatyshyn, L., L. Dranus, O. Prokopyshyn, and N. Trushkina. "Transformation of Approaches to Marketing Management of Enterprises of the Agro-Industrial Complex in Conditions of Digitalization." Economic Herald of the Donbas, no. 3 (69) (2022): 47–58. http://dx.doi.org/10.12958/1817-3772-2022-3(69)-47-58.

Full text

Abstract:

The article analyzes and summarizes existing conceptual approaches to defining the essence of the concepts “sales activity”, “marketing activity”, “agricultural marketing”, “transformation”, “marketing activity management”, “marketing management”. It has been established that the digital age will contribute to the transformation of the paradigm of marketing management of enterprises of the agro-industrial complex, tools for the formation of marketing strategies, sales policy, digital channels, customer experience, management approaches to supply chains and the creation of appropriate logistics

APA, Harvard, Vancouver, ISO, and other styles

17

Gamova, І. V. "Іnnovative marketing management in the e-trade ecosystem". Marketing and Digital Technologies 7, № 3 (2023): 131–43. http://dx.doi.org/10.15276/mdt.7.3.2023.9.

Full text

Abstract:

The aim of the article. To develop a functional model of the internal marketing innovation ecosystem of an e-trade enterprise and to identify the significance of the impact of marketing management innovations on the marketing complex of an e-trade enterprise. The results of the analyses. A completely new approach to the stages of the innovation process is considered. Taking into account the constant interaction of marketing and the innovation process, the author proposed to reduce the number of stages from 8 to 5, namely: idea, product/service development, innovation, implementation and innova

APA, Harvard, Vancouver, ISO, and other styles

18

Grewal, Rajdeep, Amit Saini, Alok Kumar, F. Robert Dwyer, and Robert Dahlstrom. "Marketing Channel Management by Multinational Corporations in Foreign Markets." Journal of Marketing 82, no. 4 (2018): 49–69. http://dx.doi.org/10.1509/jm.16.0335.

Full text

Abstract:

Multinational corporations (MNCs) are adopting increasingly diverse and complex marketing channels to sell their products worldwide. They strive to manage channels that confront diverse demands from headquarters, foreign subsidiaries, and local partners as well as complex market environments. Because extant research on MNCs’ marketing channels is sparse, the authors propose an organizing framework to spur and guide research on MNC channel management. As a meta-theory that integrates economic and social elements of MNC channel management, the political economy perspective is used to propose two

APA, Harvard, Vancouver, ISO, and other styles

19

Sinyaeva, I. M. "THE MANAGEMENT MODEL OF THE MODERN COMPLEX OF MARKETING COMMUNICATIONS." Business Strategies, no. 6 (June 6, 2019): 19–23. http://dx.doi.org/10.17747/2311-7184-2019-6-19-23.

Full text

Abstract:

This article investigates modern marketing communications with the emphasis on the importance of creating a model of communication management aimed at improving the results of market participation of the organization. Studying the transformation of the national economy, the trends of concentration of industrial and financial capital, digitalization and customer focus of national business are rightly noted. The author logically highlights the dominance of Internet advertising in the modern complex of communications, which for the first time in 2018 was ahead of TV advertising in terms of sales.

APA, Harvard, Vancouver, ISO, and other styles

20

Bilovol, Raisa, and Alina Chaikina. "IMPROVING MARKETING LOGISTICS MANAGEMENT OF ENTERPRISES OF AGRO-INDUSTRIAL COMPLEX." Baltic Journal of Economic Studies 2, no. 5 (2016): 16–21. http://dx.doi.org/10.30525/2256-0742/2016-2-5-16-21.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Aldabergenova, K. M., A. B. Kassekeyeva, M. Aitimov, K. Daurenbekov, and T. N. Esikova. "IMPROVEMENT OF MARKETING MANAGEMENT OF LOGISTICS OF THE AGRICULTURAL COMPLEX." SERIES PHYSICO-MATHEMATICAL 2, no. 350 (2024): 85–95. http://dx.doi.org/10.32014/2024.2518-1726.268.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Erlygina, E., and A. Vasilyeva. "Features of Marketing in the Agro-Industrial Complex." Bulletin of Science and Practice 6, no. 12 (2020): 286–91. http://dx.doi.org/10.33619/2414-2948/61/31.

Full text

Abstract:

The article discusses the features of marketing in the agro-industrial complex. The analysis of the dynamics of agricultural production is carried out. The process of marketing activity management is presented. The main problems of agromarketing are considered and ways to solve them are presented.

APA, Harvard, Vancouver, ISO, and other styles

23

Güçlü, Burçin, and Miguel-Ángel Canela. "The Destructive Effect of Complex Analytics on Innovativeness." International Journal of Applied Behavioral Economics 6, no. 4 (2017): 38–56. http://dx.doi.org/10.4018/ijabe.2017100103.

Full text

Abstract:

Several studies have raised a common concern in the field of management, the lack of innovation. However, they either attribute this phenomenon to the inefficiency of marketing analytics, or to managerial despair in evaluating innovation projects. In this article, the authors propose and empirically test cognitive effort spent on marketing analytics which can lead to the lack of innovativeness, due to the negative impact of high cognitive effort on the managers' mood. In a longitudinal experiment, where manipulating the complexity of the decision context through marketing analytics, the author

APA, Harvard, Vancouver, ISO, and other styles

24

HALYNSKA, A., and O. KYRYCHOK. "Management of the complex of marketing measures for Ukranian Enterprises of Agriculture." Actual problems of innovative economy, no. 2 (2019): 69–74. http://dx.doi.org/10.36887/2524-0455-2019-2-11.

Full text

Abstract:

The article is devoted to the formation of managerial decisions to ensure the formation of a marketing complex by the companies of the AIC of Ukraine. The purpose of this article is to identify the peculiarities of forming a complex of marketing by Ukrainian com-panies in the agroindustrial complex. The authors describe the results of qualitative research, during which the main directions for further use in the enterprises of the agroindustrial complex of Ukraine were defined: the creation of brands, the establishment of relations with customers, the use of social networks and promotion of sal

APA, Harvard, Vancouver, ISO, and other styles

25

Iirmdu, Tina Odinakachi, Chinedu Jeremiah Anyamele, and Leonard Sitji Bombom. "OLUMO ROCK TOURIST COMPLEX: MANAGEMENT LESSONS FOR PLATEAU STATE, NIGERIA." PLASU Journal of Environment Sciences 1, no. 2 (2025): 89–99. https://doi.org/10.5281/zenodo.15516663.

Full text

Abstract:

Tourism plays a crucial role in economic diversification, cultural promotion, and infrastructural development, contributing significantly to national and regional economies. Effective tourism management can enhance visitor experiences, generate employment, and foster cultural preservation. Olumo Rock Tourist Complex in Ogun State, Nigeria, serves as a model for sustainable tourism development, demonstrating how strategic investments and policies can drive growth in the sector. This study examines the management strategies employed at Olumo Rock, focusing on infrastructural development, communi

APA, Harvard, Vancouver, ISO, and other styles

26

АЛИРОЕВА, З. Р., А. Э. ХАСУЕВ, and И. Ю. ДЗУЛАЕВА. "CORPORATE MARKETING MANAGEMENT IN REAL ESTATE." Экономика и предпринимательство, no. 9(158) (November 18, 2023): 1148–51. http://dx.doi.org/10.34925/eip.2023.158.09.222.

Full text

Abstract:

Управление маркетингом предприятия является важным содержанием, связанным с реализацией бизнес-целей предприятия. Благодаря постоянным инновациям маркетинговых концепций и методов маркетинга сложность управления маркетингом предприятий недвижимости также постоянно возрастает. Учитывая сложную внутреннюю и внешнюю среду предприятий, большое практическое значение имеет изучение и совершенствование стратегий управления маркетингом предприятий недвижимости с учетом проблем, существующих в маркетинге предприятий недвижимости. В данной статье рассматриваются вопросы, связанные с маркетинговым управл

APA, Harvard, Vancouver, ISO, and other styles

27

Птащенко, О. В., and В. А. Вовк. "Tourist enterprise marketing complex: international and national aspect." ВІСНИК СХІДНОУКРАЇНСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ імені Володимира Даля, no. 3 (267) (April 10, 2021): 124–27. http://dx.doi.org/10.33216/1998-7927-2021-267-3-124-127.

Full text

Abstract:

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most im

APA, Harvard, Vancouver, ISO, and other styles

28

Gazuda, Mykhailo, Serhii Gazuda, and Vitalii Erfan. "FORMATION OF MARKETING MANAGEMENT IN THE ORGANIZATION MANAGEMENT SYSTEM." PROBLEMS OF AGROINDUSTRIAL COMPLEX OF KARPATY 1-2, no. 1 (2023): 23–27. http://dx.doi.org/10.47279/economy_2023-01-17.

Full text

Abstract:

The article substantiates separate approaches to the formation of marketing management in the process of managing the organization. Scientific approaches to the interpretation of the concept of marketing management have been summarized. The characteristic features of the formation of marketing management as a functional management system within the boundaries of a business entity have been outlined. Among the specified features, priority is given to the application of a program-target conceptual approach in the management system of the enterprise's activities, its market orientation, the adapt

APA, Harvard, Vancouver, ISO, and other styles

29

Raiko, Diana V., Olha I. Podrez, and Viktoriia О. Cherepanova. "The Current Approaches to the Formation of Marketing Tools of Enterprise Management." PROBLEMS OF ECONOMY 3, no. 53 (2022): 128–36. http://dx.doi.org/10.32983/2222-0712-2022-3-128-136.

Full text

Abstract:

The purpose of the article is to clarify the theoretical principles of the formation and application of marketing tools, determine their place in the enterprise management system, classification by type of marketing activities and distribution into traditional and novel ones. Management tools play an important role in fulfilling the mission and achieving the goals that are set for an enterprise, since they represent the ways, means, techniques for the specific implementation of the goals of managing a business entity. Marketing tools are the basis of the efficiency of marketing activities of t

APA, Harvard, Vancouver, ISO, and other styles

30

RZAEVA, T., and T. GALACHINSKA. "MARKETING MANAGEMENT: SUMMARY, SIGNS, CHARACTERISTICS AND PROSPECTS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 191–94. https://doi.org/10.31891/2307-5740-2019-274-5-193-196.

Full text

Abstract:

The article deals with the existing theoretical approaches to understanding the essence of marketing management. Marketing management is a management activity. The purpose of the article is to study the essence of marketing management. Its features and characteristics are outlined. Its direction in the conditions of market economy is determined. Theoretical approaches to understanding the essence of the concept of marketing management are investigated. The basic features that form the understanding of the concept are outlined. The main characteristics that are formed on the basis of the concep

APA, Harvard, Vancouver, ISO, and other styles

31

H. Penkova, Oksana, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, and Iryna Kyryliuk. "Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine." Problems and Perspectives in Management 16, no. 4 (2018): 13–29. http://dx.doi.org/10.21511/ppm.16(4).2018.02.

Full text

Abstract:

Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers and consumers. To mitigate this negative effect, it is necessary to have a carefully designed marketing business strategy. The purpose of this article is to summarize the practice of using the main elements of the marketing complex, analyze the effective management of marketing activities of agricultural producers in Ukraine and determine the ma

APA, Harvard, Vancouver, ISO, and other styles

32

Brennan, Ross, Lynne Eagle, Nick Ellis, and Matthew Higgins. "Of a complex sensitivity in marketing ethics education." Journal of Marketing Management 26, no. 13-14 (2010): 1165–80. http://dx.doi.org/10.1080/0267257x.2010.522196.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Kokits, E. V. "Management of marketing complex elements in the beet sugar subcomplex of the Republic of Belarus." Agrarian Economics, no. 12 (January 2, 2023): 62–71. http://dx.doi.org/10.29235/1818-9806-2022-12-62-71.

Full text

Abstract:

Discusses the peculiarities of the environment of functioning and management of elements of the marketing complex in the beet sugar subcomplex in Belarus. The dynamics of exports and imports in the context of countries for 2017–2021. The structure of exports and imports shows a high share of the Russian Federation (55 and 65,2 %, respectively). Currently, enterprises operate in a complex, volatile, highly uncertain marketing environment, so marketing activities are of particular importance to such enterprises. Marketing management is a complex organizational activity and includes the analysis,

APA, Harvard, Vancouver, ISO, and other styles

34

Hirschman, Elizabeth C. "People as Products: Analysis of a Complex Marketing Exchange." Journal of Marketing 51, no. 1 (1987): 98–108. http://dx.doi.org/10.1177/002224298705100108.

Full text

Abstract:

Though the notion of marketing as exchange has proved conceptually robust since its introduction more than 10 years ago, few empirical marketing studies have used exchange as a guiding paradigm. The author examines male- and female-placed personal advertisements as examples of complex, heterogeneous marketing exchange. Several hypotheses about the exchange resources possessed and sought by men and women are tested.

APA, Harvard, Vancouver, ISO, and other styles

35

Balanovska, Т. I., and V. V. Voskolupov. "Marketing management in the activity of agricultural enterprises." Bioeconomics and Agrarian Business 11, no. 1 (2020): 5–15. http://dx.doi.org/10.31548/bioeconomy2020.01.005.

Full text

Abstract:

The article studies the role of marketing management in the activity of agricultural enterprises. The agricultural sector is one of the key sectors of the Ukrainian economy, the core component of which is agricultural production. The findings of the article show the fact that a significant number of agricultural enterprises are unprofitable, with their share in the total number of enterprises accounting for 13.3%. Their performance largely depends on the impact of the extremely complex, dynamic and uncertain environment. The article suggests that only the businesses possessing the ability of a

APA, Harvard, Vancouver, ISO, and other styles

36

Diana, Zavadska. "FORMATIONAL CHARACTERISTICS OF THE NEW MARKETING APPROACH IN BANKING AREA." Socio-economic research bulletin, no. 4 (55) (April 26, 2014): 150–56. https://doi.org/10.5281/zenodo.4457401.

Full text

Abstract:

The article determines the concept approaches on the marketing management in the bank institution. There was explored the evolution of the main parts of the marketing influence on the bank. There was provided the model of application of the new marketing complex “PRICT” in terms of information and innovative bank development. There were determined the features of the new marketing complex and particular features of the bank functioning based on the marketing science in the market area. The results of the explored research can be used by modern banks while providing effective strate

APA, Harvard, Vancouver, ISO, and other styles

37

Yadransky, Dmitry, Rinat Latypov, and Elena Chumak. "Personnel-marketing as a direction of development of personnel agricultural complex." E3S Web of Conferences 222 (2020): 06024. http://dx.doi.org/10.1051/e3sconf/202022206024.

Full text

Abstract:

The article considers the ambivalence of personnel marketing as a modern management technology that allows balancing on the principles of the mutual agreement the interests of employers and employees in a situation of choice in the segment of the labor market. The problem of the article lies in the need to search for tools to effectively build (develop) the labor market of agricultural enterprises. Personnel marketing technologies are proposed as tools. Research methods are: methods of theoretical generalization, logical modeling, induction, and other general scientific methods. The article de

APA, Harvard, Vancouver, ISO, and other styles

38

Yang, Qiong, and Zen-hua Hu. "A Relationship Study on Marketing Strategy Management towards Customer Relationship Management and Perceived Value." Acta Oeconomica 65, s2 (2015): 173–85. http://dx.doi.org/10.1556/032.65.2015.s2.13.

Full text

Abstract:

With the promotion of economic liberalization and internationalization, consumer demands have become complex and diversified. Businesses have to actively promote themselves and bring forth new marketing tactics to attract buying and cope with fierce competition so as to enhance the global competitiveness and implement the idea of sustainable operation. This study aims to investigate the relationship between marketing strategy management, customer relationship management, and perceived value. Aiming at Suzhou Industrial Park, the executives and employees of the manufacturers are distributed 500

APA, Harvard, Vancouver, ISO, and other styles

39

Kuzmynchuk, N. "Marketing Management in the System of Strategic Management of Trade Enterprises." Modern Economics 28, no. 1 (2021): 47–51. http://dx.doi.org/10.31521/modecon.v28(2021)-07.

Full text

Abstract:

Abstract. Introduction. The use of marketing management tools in the system of strategic management of trade enterprises allows to expand the potential of domestic trade enterprises in a changing environment and a high level of competition for consumer attention. Purpose. The purpose of the article is to implement marketing management tools in the activities of trade enterprises based on the principles of strategic management, the use of which will clarify the nature of strategic planning in today's changing environmental conditions. Results. The article proposes approaches to the implementati

APA, Harvard, Vancouver, ISO, and other styles

40

Potapiuk, Iryna. "Marketing management system of agricultural enterprises." Ukrainian Journal of Applied Economics and Technology 8, no. 3 (2023): 360–64. http://dx.doi.org/10.36887/2415-8453-2023-3-56.

Full text

Abstract:

Transforming the essence of marketing activity, determining its role and place in the enterprise management system, and filling the concept of marketing management with new content is due to radical changes in the system of global market relations. Today, profound changes are taking place in management and marketing under the influence of the transformation of world economic processes. From an ordinary function, the latter turns into the main integrating one and occupies a leading position in the management hierarchy. Traditional management has been replaced by marketing management. Agricultur

APA, Harvard, Vancouver, ISO, and other styles

41

LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

Full text

Abstract:

The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

APA, Harvard, Vancouver, ISO, and other styles

42

Гавриш, О.А., С.О. Солнцев, О.В. Зозульов та Ю.О. Гавриш. "ДОСЛІДЖЕННЯ ЕФЕКТИВНОСТІ МАРКЕТИНГОВИХ СТРАТЕГІЙ В МАШИНОБУДІВНІЙ ГАЛУЗІ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 30 (30 вересня 2021): 165–71. https://doi.org/10.5281/zenodo.5979594.

Full text

Abstract:

The article examines the essence of marketing activities and research of domestic scientists in the field of mechanical engineering. The main functional areas that the company can use in the field of internal marketing are training, leadership and support, communication and internal dialogue, external communication, planning, promotion, use of technology, internal research. Mechanical engineering is an extremely important and complex intersectoral complex of Ukraine’s economy, which occupies a significant place in the formation and modernization of material and technical base, embodies t

APA, Harvard, Vancouver, ISO, and other styles

43

KRASNYAK, O.P. "Making marketing decisions in the enterprise management system." Market Relations Development in Ukraine №2(249)2022 193 (June 3, 2022): 89–98. https://doi.org/10.5281/zenodo.6610234.

Full text

Abstract:

The subject of research is the processes of marketing decisions and the effectiveness of their use in the enterprise management system in modern conditions. The purpose of the study is to theoretically substantiate the essence of the concept of marketing decision and its adoption in the enterprise management system. Research methods. The system approach, empirical and theoretical levels of scientific knowledge, method of comparison and generalization are used in the work. Results of work. The article clarifies the essence, types, classification of marketing decisions. The step – by &ndas

APA, Harvard, Vancouver, ISO, and other styles

44

Biloshapka, Yurii. "Marketing activity of agrarian business entities: features of management and directions for improvement." Actual problems of innovative economy and law 2024, no. 1 (2024): 111–17. https://doi.org/10.36887/2524-0455-2024-1-23.

Full text

Abstract:

The article is devoted to justifying the main elements of effective marketing activity and determining directions for its improvement for agrarian business subjects, considering modern business conditions. In the modern market conditions, agricultural enterprises must actively study demand and competition and change their approaches to production, contributing to the effective management of resources and increasing the quality of products. Although war and crises can create difficulties, active implementation of marketing strategies can help agricultural enterprises to maintain competitiveness

APA, Harvard, Vancouver, ISO, and other styles

45

Sadchenko, E. V. "THEORETICAL BASICS OF MARKETING MARINE NATURAL RESOURCES MANAGEMENT." Economic innovations 19, no. 2(64) (2017): 273–81. http://dx.doi.org/10.31520/ei.2017.19.2(64).273-281.

Full text

Abstract:

The article examines the main marketing approaches to the management of marketing activities on the basis of improving the economic and environmental cadastral mechanism. Inventories are described as a form of integrated presentation of information on specific natural resources and their rational economic use. The principles of conducting the marine economic-ecological cadastre are considered. Eco-marketing directions that allow the complex use of data from several cadastres that are important in developing plans for the economic, ecological and social development of the marine complex. The qu

APA, Harvard, Vancouver, ISO, and other styles

46

Erlygina, E., and A. Yamanov. "Features of the Marketing System at the Enterprises of the Agro-industrial Complex." Bulletin of Science and Practice 6, no. 5 (2020): 244–48. http://dx.doi.org/10.33619/2414-2948/54/30.

Full text

Abstract:

The article discusses the features of the marketing system in the agricultural sector. The features of the marketing system in the agro-industrial complex are closely related to the features of agriculture, the ongoing natural and economic processes, as well as the variety of organizational forms of management. The article deals with the tasks and functions of marketing in agricultural enterprises, reveals the problems and suggests ways to solve them.

APA, Harvard, Vancouver, ISO, and other styles

47

Victoria, Atiushkina. "Managing the enterprise competitive potential on the basis of a marketing complex." ECONOMICS: time realities 1, no. 35 (2018): 13–18. https://doi.org/10.5281/zenodo.1303044.

Full text

Abstract:

In the article the approach to the definition of groups of parameters of the complex of marketing of the enterprise under the influence of external conditions of competition is investigated, the parametric description of the competitive potential of the enterprise for the purposes of the system of management of the competitive potential is formulated, the approach to determination of stable competitive advantages of the enterprise on the basis of analysis of the characteristics of the marketing complex is substantiated. The prospects of further analysis of the competitive potential of the mark

APA, Harvard, Vancouver, ISO, and other styles

48

Nianko, Vitalii, Vitalii Karpenko, and Oleksandr Nezdorovin. "MARKETING MANAGEMENT OF COMPETITIVENESS OF ENTERPRISE PRODUCTS." Economic discourse, no. 4 (December 2019): 123–31. http://dx.doi.org/10.36742/2410-0919-2019-4-13.

Full text

Abstract:

Introduction. In the conditions of globalization of Ukraine, there is a need to increase the effectiveness of marketing management of the formation and development of competitive advantages of economic systems at different levels of management, creation of a modern institutional base to ensure favourable conditions for increasing the competitiveness of domestic producers in the domestic and foreign markets. Today, the development of the economy depends on the viability and creativity of the marketing system, which is an effective means for solving the problem of quality management and competit

APA, Harvard, Vancouver, ISO, and other styles

49

Bohatyryova, G. A., and V. V. Barabanova. "FEATURES OF MARKETING MANAGEMENT OF A TOURIST ENTERPRISE IN THE CONDITIONS OF THE SUSTAINABLE DEVELOPMENT PARADIGM." TRADE AND MARKET OF UKRAINE, no. 2 (52) 2022 (2022): 75–85. http://dx.doi.org/10.33274/2079-4762-2022-52-2-75-85.

Full text

Abstract:

Objective. The objective of the article is to determine the essence of marketing management of a tourist enterprise in the context of the paradigm of sustainable development, to justify the peculiarities of the operation of tourist enterprises based on the active introduction of management of the enterprise's marketing activities. Methods. The theoretical and methodological basis of the research is the position of modern economic theory, management theory, scientific works of domestic and foreign scientists in the field of marketing management. The methods that ensure its logical essence are u

APA, Harvard, Vancouver, ISO, and other styles

50

Savchenko, Sergii, Olena Sukach, Denis Alimov та Natalia Abliazova. "Marketing Approach in Development of Talеnt Management System". Acta Academiae Beregsasiensis. Economics, № 5 (27 червня 2024): 163–78. http://dx.doi.org/10.58423/2786-6742/2024-5-163-178.

Full text

Abstract:

Developing and implementing an effective management strategy is a key milestone for companies due to the current economic crisis, the impact of recent pandemics, and increased competition. The current state of the economy makes internal stability and mitigation of external shocks key strategy milestones. The systematization of literature sources and approaches shows that business is becoming increasingly complex, while business processes require human resources (HR) and leadership strategies. Despite the development of IT and the introduction of IT practices in most areas of business activity,

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!