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Dissertations / Theses on the topic 'Marketing development'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Gottwaldová, Hana. "Marketing v developmentu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4159.

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The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, moreover, it points out their importance. The overall marketing plan might therefore be used as guidelines

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2

Srimoon, Jakarin. "Japanese Automakers' Marketing Development in Thailand." Kyoto University, 2001. http://hdl.handle.net/2433/150235.

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Langášová, Markéta. "Online marketing communication of leadership development company." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.

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The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and pote

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4

Casey, Susan C. "Product development and marketing of cull cows /." abstract and full text PDF (UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1461531.

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Thesis (M.S.)--University of Nevada, Reno, 2008.<br>"December, 2008." Includes bibliographical references (leaves 27-31). Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2009]. 1 microfilm reel ; 35 mm. Online version available on the World Wide Web.

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Genc, Ebru. "SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/222864.

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Business Administration/Marketing<br>Ph.D.<br>Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Conventional wisdom regarding the incorporation of sustainability posits sustainability as a tradeoff with other corporate goals; however, during the last decade, this paradigm has been challenged by a view that proposes this incorporation as a complementary strategy, or even as an opportunity. Understanding how firms integrat

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Van, Niekerk Elizabeth. "Not-for-profit marketing :branding, brand equity and marketing of smaller charities." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/65.

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Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire

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7

Vollebregt, Thomas Leonardus. "Development of an external marketing strategy for EWBNZ." Thesis, University of Canterbury. Engineering Management, 2014. http://hdl.handle.net/10092/8931.

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This report concerns the development of a marketing strategy tailored for EWNBZ, a not-for-profit organisation. The objective is to raise brand equity and image through improving the external perception of EWBNZ, while maximising the impact that EWBNZ is able to make in relation to its mission, vision and values. Investigations into how EWBNZ has marketed itself in the past, as well as a stakeholder analysis, have resulted in the identification of key focus areas for the strategy. These focus areas include improving marketing knowledge within the EWBNZ community as well as reducing the time

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Srikaew, Anuwat. "Marketing Strategy Development of Community Businesses in Thailand." Thesis, University of Liverpool, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.507480.

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Small community businesses in Thailand have flourished, noticeably under the OTOP scheme, started in 2001. This study focuses on community businesses (CBs) in Chiang Mai province involved in the production of fabric and clothes that have faced issues such as marketing problems. Appropriate marketing strategies can be employed to ensure that these issues can be managed, allowing these community businesses to eventually become self-reliant. The objectives of this study were to: I) Investigate the internal and external factors that influence marketing strategies of community businesses; 2) Examin

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9

Heron, Thomas. "Managing marketing information in financial services product development." Thesis, City University London, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.307880.

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10

Henshaw, Kenneth Michael. "Marketing strategy development for a retail food establishment." Thesis, Massachusetts Institute of Technology, 1988. http://hdl.handle.net/1721.1/14538.

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11

Bubela, Oleksandra. "Marketing Tools: Development and Implementation in Social Media." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-191762.

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The aim of this Master Thesis is to provide an overview of the theoretical marketing tools necessary for the development and implementation of the marketing campaigns in social media. The thesis work is structured in three parts. The first part describes the theoretical marketing tools and frameworks advised to be used for the development of the social media marketing campaign. The second part of this thesis work recommends the tools needed for the actualization of the campaign. The practical part of this thesis work, the third part, presents a showcase about The Ultimate Tour Competition 2013

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12

Agostini, Lara. "The development process of marketing alliances among SMEs." Doctoral thesis, Università degli studi di Padova, 2013. http://hdl.handle.net/11577/3423578.

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This thesis is a theory-building study whose purpose is to explore the development process of marketing alliances and the organizational and managerial factors that are supposed to have an influence on the success of a marketing alliance. With the term “marketing alliances” we refer to formalized collaborative arrangements between two or more organizations focused on downstream value chain activities (Swaminathan and Moorman, 2009). This research is significant as the theme of inter-organizational relationships (IORs) draws the attention of both representatives of the economic life, because I

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13

Hanzlíčková, Jitka. "Vývojové trendy v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15466.

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The aim of the thesis is to analyse development trends of marketing, describe their main features and with help of concrete examples show their use. Practical part of the thesis evaluates, with the aid of questionnaire, marketing campaign of the mobile telecommunication company Vodafone that took place three years ago. This campaign arouses a lot of discussion that time and contained elements of this new trends of marketing.

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Lewington, John Alfred. "Factors affecting the development of sophisticated database marketing systems." Thesis, Open University, 1998. http://oro.open.ac.uk/57873/.

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In the late 1980s, companies in a wide variety of industries began to implement segmented marketing strategies using database marketing (DBM) systems. Several surveys noted that some organisations were developing sophisticated DBM systems to achieve competitive advantage, while others, in similar marketplaces, seemed unable, or unwilling, to exploit the potential benefits of these powerful systems. Alternatively, evidence from industrial reports suggested that most companies were failing to fully exploit the capabilities oftheir systems. Hence, this research was designed to determine the facto

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Sikorska, Małgorzata, and P. G. Pererva. "Social media marketing: the nature and components." Thesis, НТУ "ХПІ", 2017. http://repository.kpi.kharkov.ua/handle/KhPI-Press/31152.

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We believe that the solution to this problem lies in constructing models that compile on an abstract level, the nature of real processes management taking into account the characteristics of the business environment. This means that predictive models should focus lag the trends of the past, the rationality of plans for the future and adaptability to the emerging patterns of reality.

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Azigbo, Uloaku Kelechi. "Strategies for New Product Development in an Emerging Market." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6752.

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Some organizational leaders in emerging markets lack strategies for successful development of new products. By 2025, emerging markets will account for 50% of global consumption and represent significant opportunities for organizational leaders to steer their organizations toward market dominance. The purpose of this multiple case study was to explore the strategies that organizational leaders used to successfully develop new products. The target population comprised leaders of 3 organizations in Nigeria who have successfully developed new products. The conceptual framework for this study was t

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Vong, Tze Ngai. "Managing human resource development." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636787.

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Talebi-Taher, Hamidreza. "Oracle Strategy in Business Development : MBA-thesis in marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8041.

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Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. The main method of data collection was gathering information from those websites which include information and news

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Hoepner, Terri Jo. "Marketing training and development activities in Chippewa Valley businesses." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003hoepnert.pdf.

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SPEECE, MARK WILLIAM. "MARKETING IN THE AGRICULTURAL ECONOMIC DEVELOPMENT OF KORDOFAN, SUDAN." Diss., The University of Arizona, 1987. http://hdl.handle.net/10150/184164.

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Although Sudan is a country with enormous agricultural potential, agriculture has not prospered over the last two decades and Sudan now finds itself a bankrupt net importer of food. Much of the country's agricultural resource base is found in the rainfed agricultural region of Western Sudan, which includes Kordofan. This study focuses on Kordofan, and reports on data gathered during work for the Western Sudan Agricultural Research Project. Rather than following the production orientation usually employed by economists, it addresses issues related to the role of marketing in agricultural econom

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Carnelley, Jacqueline Antoinette. "The Components of Marketing Capability : a framework and processes of knowledge integration for development." Thesis, University of Pretoria, 2018. http://hdl.handle.net/2263/66037.

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Although organisational capabilities have been recognised as a key source of competitive advantage, the empirical understanding of marketing capability and its associated components is still relatively under-developed. There is little consistency in approaching what constitutes organisational marketing capability, proposed conceptual frameworks have not been empirically tested and little attention has been paid to how organisational marketing capabilities are developed over the longer term. The purpose of this study was to empirically test how proposed conceptual frameworks of marketing

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22

Lindgren, Nikki, and Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.

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ABSTRACT Authors: Nikki Lindgren and Claes Lindgren Professor: Stig Sörling Title: Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study Background: Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. During this time, cities, regions, states and countries began a clear shift from narrow economic development views to a broader set

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23

Tomšíčková, Tereza. "Marketing a vývoj produktu personálně poradenské společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205438.

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The topic of this thesis is to analyze marketing activities and an analysis of new product development by personnel consulting companies in the B2B market. As part of this paper the marketing communication is approached and the development of of a new service mapped in detail. This new product has been succesfully launched to market during the preparation of this thesis. The theoretical part serves as the basis for a practical part, approaches HR agencies environment and features of the B2B market. It also describes marketing theory with specifics for marketing of services and B2B marketing. T

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24

Mikkola, T. (Tuuli). "Creating customer knowledge competence through the development of key account management." Master's thesis, University of Oulu, 2013. http://urn.fi/URN:NBN:fi:oulu-201305201277.

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This study takes intraorganizational perspective to key account management (KAM) and combines the matter with customer knowledge processing. The aim of the study is to create a framework that enables the creation of customer knowledge competence by developing key account management system so that it facilitates internal coordination and enhances customer knowledge processing. The framework of this study is based on an extensive theoretic review on key account management and customer knowledge management. The combination of these topics creates scientific findings of this study. The framework c

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Zavedii, T. (Tatiana). "How implementation of IoT products and services transforms business models’ development." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201811072975.

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Nowadays, five key megatrends have an impact on the contemporary environment. They can be defined as a shift in global economic power, demographic shifts, accelerating urbanization, the rise of technology, and climate change and resource scarcity. One of the main characteristics of the megatrend is its ability to shape the world due to its macroeconomic and geostrategic nature. Regarding the rise of the technology, the area Internet of Things (IoT) has boosted in the last decade. Evolved in 1999 the core definition of “Things” has changed as technology developed, the primary goal of making a c

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26

Gevorgyan, Shavarsh. "Is Sustainability Marketing alive? A critical exploration of Marketing courses in Swedish higher education institutions: The case of Uppsala University." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-386460.

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In a world that is changing rapidly due to the social and environmental consequences of the unsustainable economic growth, societal and economic transformations from unsustainable visions and practices are inevitable. While there is a need to develop alternative approaches to production and consumption, changing these systems is not feasible without changing the mainstream marketing ideas and its practices where the main incentive is “how to sell more”. The initial phase of the research process supports conceptual clarity and the evolution of marketing thought towards sustainability marketing.

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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr

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Silva, Jonathan Augustus. "The development of American marketing thought and practice, 1902-1940." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu1241096462.

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29

Stephan, Hans Joachim. "Studies on the Pharmaceutical Development and Marketing Authorisation of Ketotifen." Thesis, Teesside University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.518269.

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Ibrahim, Fuziah. "The relationship between design and marketing in new product development." Thesis, Manchester Metropolitan University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260348.

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31

Lahoud, Pascale. "Resident behavior towards marketing tourism development in the Middle East." Thesis, Lille 1, 2014. http://www.theses.fr/2014LIL12010.

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L'industrie du tourisme se caractérise dans le monde par une courbe de croissance exponentielle entraînant ainsi un boom économique et un grand nombre de prestations sociales pour les villes et pays. Les retombées économiques ont conduit de nombreux endroits à devenir des destinations touristiques. L'un des rôles les plus importants de la croissance du tourisme sont les résidents des villes (Butler, 1980 ; Murphy, 1985). Aujourd'hui, de nombreux chercheurs ont ajouté que lorsque les planificateurs et les développeurs créent une stratégie de marketing, ils doivent prendre en considération les p

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Gulina, O., and V. Shcherbak. "Marketing development of recreational and tourist potential of the region." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/9592.

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The article analyzes the state of current problems and prospects of development of the recreational and tourist sphere of the region in order to formulate a strategy of economic development by the virtue of implementation of innovation and consulting projects of the region.<br>У статті аналізується стан сучасних проблем та перспектив розвитку рекреаційно-туристичної сфери регіону з метою формування стратегії економічного розвитку в силу реалізації інноваційних та консалтингових проектів регіону.<br>В статье анализируется состояние современных проблем и перспектив развития рекреационно-туристич

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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская, Olena Anatoliivna Bilovodska, and Anna Shypil. "Eco-product development on the ground of marketing complex 4P2." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/31726.

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Well known Harvard marketing specialist Theodor Levitt said: “People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" In other words costumer is interested not in the product itself, but in those benefits it provides, that is why it is important to satisfy costumers needs with the minimal risks for eco-system. Such tasks are to be solved by basic instruments of marketing included to complex 4P. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/31726

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MARCOZ, ELENA MARIA. "ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.

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Questa tesi empirica si concentra sul ruolo svolto dal food marketing (sezione uno) e dal destination branding (sezione due) nel promuovere lo sviluppo di una regione . La tesi è strutturata come raccolta di 4 articoli. La prima sezione si basa su due ricerche empiriche inerenti il caso della Fontina, un tipico formaggio italiano. L'obiettivo è capire che tipo di valore può essere generato collegando un alimento tipico alla regione di origine / produttore / certificazione. L'analisi approfondisce e supporta studi precedenti sull’ importanza della certificazione DOP e contribuisce individuando

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MARCOZ, ELENA MARIA. "ENHANCING REGION DEVELOPMENT THROUGH TYPICAL FOOD MARKETING AND DESTINATION BRANDING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/2893.

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Questa tesi empirica si concentra sul ruolo svolto dal food marketing (sezione uno) e dal destination branding (sezione due) nel promuovere lo sviluppo di una regione . La tesi è strutturata come raccolta di 4 articoli. La prima sezione si basa su due ricerche empiriche inerenti il caso della Fontina, un tipico formaggio italiano. L'obiettivo è capire che tipo di valore può essere generato collegando un alimento tipico alla regione di origine / produttore / certificazione. L'analisi approfondisce e supporta studi precedenti sull’ importanza della certificazione DOP e contribuisce individuando

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36

Kurien, Seenu Anna. "Business development strategies used by general contracting construction companies in Texas for market diversification." Thesis, Texas A&M University, 2003. http://hdl.handle.net/1969.1/50.

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The construction industry in recent times is seen to be highly competitive and dynamic. To remain progressive in such an environment construction companies need to be aggressive in terms of getting business. This is where the importance of marketing and business development comes into play. This thesis addresses the different business development strategies used by general contracting construction companies in Texas for market diversification. Initially, a framework is established for this study through the presentation of brief history and marketing theories. Then, through literature review,

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Davis, Peter Rex, and p. davis@curtin edu au. "The Application of Relationship Marketing to Construction." RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.

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Relationship Marketing is relatively unknown in construction, but is widely researched in non project disciplines and applied similarly. Relationship marketing as a sub-component of marketing provides valuable and reliable tools that a manager can use to enhance a service that is being provided to a range of clients. It provides a better solution to client interaction than traditional marketing due to its focus on mutual attainment of common goals. The purpose of relationship marketing is to attract new clients and ensure that existing clients are looked after in a collaborative

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Howard, Laura. "Technical Communication Strategies in Marketing." Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588.

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Mkhonta, Mpendulo Colin. "The development of a marketing strategy for a tannery waste by-product." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1515.

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Worldwide chromium waste from tanneries is a major environmental concern. A considerable amount of effort is being implemented by tanneries to resolve the environmental concerns. Because of the wide range of chemicals used in tanning, waste treatment is an important issue in the industry. All the tanneries put considerable money and effort into treating their effluent. South African tanneries currently have various methods of disposing of their chrome waste. Most have systems for recycling the waste and disposing of it in municipal waste dumps or it is dumped on the company's own land. Hence t

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Herbst, Judith M. "How Australian social enterprises use strategic marketing and social marketing to drive accountability and change for sustainable development." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103631/1/Judith%20Herbst%20Thesis.pdf.

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This multiple case study investigation examines how strategic marketing, social marketing and accountability were applied across diverse Australian social enterprises to attain sustainable missions. Evidence revealed that organisations exploit horizontal and vertical marketing to forge partnerships that enhance their resources and capabilities. This research has implications for marketing management by highlighting the benefits of coopetition to enrich interorganisational relationships within the third sector. Working in this systematic way facilitates co-creation of social value to enhance li

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HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.

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Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the

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Knauber, Ines. "Profile Development of Commenters Versus Non-Commenters on International Marketing Questionnaires." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc330948/.

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The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on

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Lang, Mark Frederick. "IMPROVING MARKETING FORECASTING THROUGH COLLECTIVE MARKET INTELLIGENCE." Diss., Temple University Libraries, 2012. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/214784.

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Business Administration/Marketing<br>Ph.D.<br>New product development and management are critical to the long-term success of the firm. New product development is also an area where the firm needs to improve performance. Two important new product decisions are selecting new concepts and estimating their future market potential and demand. Forecasting is a critical activity in supporting these two decisions. Unfortunately, forecasting is an activity where firms often struggle to be proficient. Recent advances in forecasting methods offer opportunities for improvement. One of the techniques is p

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Borovko, Andrej. "Keramikos pramonės internetinio marketingo plėtros modelis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080627_083358-14730.

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Baigiamajame magistro darbe „Keramikos pramonės internetinio marketingo plėtros modelis“ analizuojamos keramikos pramonės internetinio marketingo modelio tobulinimo galimybės, teoriniai internetinio marketingo modeliai, įvertinamos internetinio marketingo komunikacijos priemonės, jų privalumai ir trūkumai, remiantis Lietuvos ir užsienio IMM žvalgomaisiais tyrimais sukuriamas keramikos pramonės internetinio marketingo plėtros modelis. Pirmoje teorinėje dalyje analizuojama informacinių technologijų plėtra, įtaka verslui. Analizuojami el. verslo modeliai, internetinio marketingo komunikacijos pri

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Buckiūnaitė, Asta. "Ekologinių produktų rėmimo vystymas Lietuvos didžiuosiuose prekybos tinkluose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20091125_141503-34451.

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Šio diplominio darbo tikslas yra išanalizuoti organizacijų konkurencinio pranašumo didinimo galimybes per ekologinio marketingo komplekso instrumentų intensyvinimą. Magistro baigiamasis darbas susideda iš trijų dalių: problemos teorinės analizės, situacijos analizės bei projektinių sprendimų trečiojoje darbo dalyje. Pirmojoje darbo dalyje nagrinėjama ekologinio marketingo koncepcija ir rėmimo instrumentai darnaus vystymosi kontekste. Pagrindinis dėmesys skiriamas darnaus vystymosi, kaip organizacijų strategijos konkurencinio pranašumo kriterijaus, svarbai. Pagal teorinę analizę ir pasirinktus

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Elrod, Cassandra Carlene. "The development and application of a systematic approach to evaluating an academic department's brand meaning." Diss., Rolla, Mo. : University of Missouri-Rolla, 2007. http://scholarsmine.mst.edu/thesis/pdf/Elrod_09007dcc804ee507.pdf.

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Thesis (Ph. D.)--University of Missouri--Rolla, 2007.<br>Vita. The entire thesis text is included in file. Title from title screen of thesis/dissertation PDF file (viewed April 28, 2008) Includes bibliographical references (p. 83-86).

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Atthakornkovit, Chalinee, and n/a. "An analysis of marketing communications development and practices in Thailand from 1987 to 1991." University of Canberra. School of Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060605.133549.

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This study presents a descriptive account and an analysis of the development and practices of marketing communications in Thailand between 1987 to 1991, the period of the Sixth National Economic and Social Development Plan. By using a theoretical approach which combines features of both the &quotedeterminist&quote views of the relation between marketing and economic development (Joy and Ross, 1989), and the cultural dependency models (Reeves, 1993), the study takes a contextual and qualitative cultural approach to understanding Thai marketing communications practices. The development of Thai m

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Barley, Kim Wayne. "The development of a marketing plan for an emergency medical service." Thesis, Port Elizabeth Technikon, 2002. http://hdl.handle.net/10948/120.

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The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a mark

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Young, Sarah A. "The Olympic/media complex, the development and relationships of Olympic marketing." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0004/MQ44800.pdf.

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Black, Douglas R. "Pyramid power, network marketing leaders' accounts of professional development and success." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0029/NQ63816.pdf.

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