Log in

Relevant bibliographies by topics / Marketing development / Journal articles

To see the other types of publications on this topic, follow the link: Marketing development.

Journal articles on the topic 'Marketing development'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing development.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

K., Sundararajan. "Rural Marketing "Rural Marketing is Real Marketing"." Shanlax International Journal of Commerce 7, S1 (2019): 173–78. https://doi.org/10.5281/zenodo.3451681.

Full text

Abstract:

Definition and domain-related issues of ‘rural marketing’ need further explanation and revision. Often, rural marketing is equated with shopping by multinationals in rural India. The existing literature in rural marketing has uncritically used the concepts, theories, models, and frameworks of the mainstream marketing discipline. So far, farm marketing has failed to create its proprietary concepts, theories, frameworks, and distinct vocabulary. As a result, agricultural marketing cannot claim the status of a separate subdiscipline within the wider marketing discipline. I provide a r

APA, Harvard, Vancouver, ISO, and other styles

2

Mullin, R. "Creating a marketing strategy [marketing development]." Engineering Management 16, no. 6 (2006): 40–41. http://dx.doi.org/10.1049/em:20060609.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

Full text

Abstract:

Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficultie

APA, Harvard, Vancouver, ISO, and other styles

4

Mazurek-Łopacińska, Krystyna, and Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept." Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Maxsudovna, Gaibnazarova Zilola. "DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: IMPROVEMENT OF DIGITAL MARKETING IN THE DEVELOPMENT OF DIGITAL MARKETING." International Journal Of Management And Economics Fundamental 4, no. 8 (2024): 71–75. http://dx.doi.org/10.37547/ijmef/volume04issue08-06.

Full text

Abstract:

The rapid advancement of e-commerce has transformed global markets, and Uzbekistan is no exception. This paper examines the development of e-commerce in Uzbekistan, with a specific focus on the role of digital marketing in fostering this growth. The study explores the current state of e-commerce, identifies key challenges, and suggests strategies for improving digital marketing practices to enhance the overall e-commerce ecosystem in Uzbekistan.

APA, Harvard, Vancouver, ISO, and other styles

6

Dligach, Andrii. "Development of marketing strategies in system-reflexive marketing." Technology audit and production reserves 5, no. 4(37) (2017): 34–40. http://dx.doi.org/10.15587/2312-8372.2017.113120.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Yu, Binfei. "The Development from transaction marketing to relationship marketing." BCP Business & Management 20 (June 28, 2022): 626–29. http://dx.doi.org/10.54691/bcpbm.v20i.1040.

Full text

Abstract:

The marketing trend between the 1950s and 1980s was primarily transactional marketing. But since the 1980s marketing trends have gradually shifted to relationship marketing (Stephen and Robert, 2018). This essay will focus on some of the theories that embodied the marketing transactional paradigm in the early years and the limitations that were discovered in practice. It will also introduce the major changes in the concept of marketing in the 1980s.

APA, Harvard, Vancouver, ISO, and other styles

8

Rubiyatno, Rubiyatno. "Green Marketing in Tourism Village Development; Marketing Mix." Dinasti International Journal of Education Management And Social Science 6, no. 2 (2025): 1599–608. https://doi.org/10.38035/dijemss.v6i2.3800.

Full text

Abstract:

The application of the green marketing mix in tourism, especially in tourism villages, involves marketing strategies that consider aspects of environmental sustainability in the development, promotion, pricing, and distribution of tourism products in tourism villages. Tourism villages are tourism products that are developed based on the potential of the village, both in the form of community, nature, and culture as an identity that has tourist attractions. Previous research related to green marketing mix has not specifically examined the influence of green marketing mix on tourist interest in

APA, Harvard, Vancouver, ISO, and other styles

9

KALINA, I. "Digital marketing development trends." Scientific Bulletin of the National Academy of Statistics, Accounting and Audit, no. 4 (February 20, 2020): 92–100. http://dx.doi.org/10.31767/nasoa.4.2019.09.

Full text

Abstract:

The trends of development of digital marketing were investigated using statistical data on Internet users in U.S., obtained from a study performed by Pew Research Center at the beginning of 2019, and in Ukraine, obtained from a study performed by the research holding Factum Group Ukraine on the initiative of International Association of Ukraine in ІІІ quarter 2018 and 2019. The data were collected by the following criteria: age, gender, education, region and finances. Data analysis for the two countries showed the same result. The technological awareness of the society increases every year, wh

APA, Harvard, Vancouver, ISO, and other styles

10

Ilić, Dragan, and Jasmina Stanković. "Marketing Sustainable Retail Development." Journal of Economic Development, Environment and People 2, no. 2 (2013): 50. http://dx.doi.org/10.26458/jedep.v2i2.23.

Full text

Abstract:

One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers), ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail.To date, there are very few retailers or dev

APA, Harvard, Vancouver, ISO, and other styles

11

Dholakia, Ruby Roy, and Erdener Kaynak. "Marketing and Economic Development." Journal of Marketing 52, no. 3 (1988): 134. http://dx.doi.org/10.2307/1251458.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Ozhereleva, Tatiana. "Development of Geo-Marketing." European Researcher 84, no. 10-1 (2014): 1776–81. http://dx.doi.org/10.13187/er.2014.84.1776.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

МЕЩЕРЯКОВА А.Б., МЕЩЕРЯКОВА А. Б. "MARKETING MECHANISMS BUSINESS DEVELOPMENT." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 1372–76. http://dx.doi.org/10.34925/eip.2024.163.2.272.

Full text

Abstract:

Сследование анализирует эволюцию концепций маркетинга, связанных с историческими этапами развития общества и экономики. Начиная с первой концепции «Концепция совершенствования производства» в начале ХХ века до формирования «Концепции социально-этического маркетинга», автор рассматривает изменения в целях и методах маркетинга в соответствии с изменяющейся средой и запросами рынка. В ходе исследования подчеркивается, что современный маркетинг ориентирован на создание уникальных предложений для потребителей, а также их вовлечение в культуру потребления через активную рекламу и создание впечатляющ

APA, Harvard, Vancouver, ISO, and other styles

14

Myers, Maven J. "Marketing and Pharmaceutical Development." Journal of Drug Issues 22, no. 2 (1992): 221–34. http://dx.doi.org/10.1177/002204269202200203.

Full text

Abstract:

New pharmaceuticals are developed in response to therapeutic need, scientific feasibility, and market demand. As research and development (R&D) decision processes becomes more sophisticated, marketing input plays a greater role in these decisions. Industry-financed R&D is dependent on basic research financed by government. The political decisions which determine government-financed research are significant determinants of the scientific feasibility of a new drug. Many new drugs offer only minor advantages over existing therapies. The cumulative effect of these minor improvements are si

APA, Harvard, Vancouver, ISO, and other styles

15

Demetrescu, M. C. "Marketing and economic development." International Journal of Research in Marketing 6, no. 1 (1989): 63–65. http://dx.doi.org/10.1016/0167-8116(89)90048-7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Prokopenko, Olha, and Vitaliy Omelyanenko. "Marketing aspect of the innovation communications development." Innovative Marketing 14, no. 2 (2018): 41–49. http://dx.doi.org/10.21511/im.14(2).2018.05.

Full text

Abstract:

The article analyzes innovation communications (InCo) as a factor for the innovation networks development. It is shown that the necessity to use InCo practice is due to the complexity of processes in high-tech sectors and the relevance of the development of appropriate organizational and economic tools for marketing relations. The main goals of the innovation networks development are determined. In the context of the study of factors for the innovation networks development, the role of relationship marketing, which involves the constructing long-term mutually beneficial relations with key part

APA, Harvard, Vancouver, ISO, and other styles

17

KOVALCHUK, Svitlana. "FINANCIAL MARKETING AND ITS DEVELOPMENT PROSPECTS IN UKRAINE." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 165–69. http://dx.doi.org/10.31891/2307-5740-2023-320-4-24.

Full text

Abstract:

This article is devoted to the study of financial marketing and its development prospects in Ukraine. Financial marketing is an important tool for financial institutions, companies and organizations that helps to achieve success in a competitive market. The article examines the basic concepts and principles of financial marketing, such as market segmentation, target positioning, product development, and market promotion. The author analyzes the differences and disagreements between such concepts as: financial marketing and marketing of financial services. The author’s definition of financial m

APA, Harvard, Vancouver, ISO, and other styles

18

Warokka, Ari. "Digital Marketing Support and Business Development Using Online Marketing Tools: An Experimental Analysis." International Journal of Psychosocial Rehabilitation 24, no. 1 (2020): 1181–88. http://dx.doi.org/10.37200/ijpr/v24i1/pr200219.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

Full text

Abstract:

The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

APA, Harvard, Vancouver, ISO, and other styles

20

Orr, Linda M., Victoria D. Bush, and Douglas W. Vorhies. "Leveraging firm-level marketing capabilities with marketing employee development." Journal of Business Research 64, no. 10 (2011): 1074–81. http://dx.doi.org/10.1016/j.jbusres.2010.11.003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Shapiro, Stanley J. "Marketing thought and the further development of marketing theory." Marketing Theory 11, no. 4 (2011): 479–81. http://dx.doi.org/10.1177/1470593111418803.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Cornelissen, Joep P. "Integrated marketing communications and the language of marketing development." International Journal of Advertising 20, no. 4 (2001): 483–98. http://dx.doi.org/10.1080/02650487.2001.11104907.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Gliga, Gabriela, and Natasha Evers. "Marketing capability development through networking – An entrepreneurial marketing perspective." Journal of Business Research 156 (February 2023): 113472. http://dx.doi.org/10.1016/j.jbusres.2022.113472.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Fullerton, Ronald A. "How Modern is Modern Marketing? Marketing's Evolution and the Myth of the “Production Era”." Journal of Marketing 52, no. 1 (1988): 108–25. http://dx.doi.org/10.1177/002224298805200109.

Full text

Abstract:

The widely accepted belief in a Production Era implies that serious and sophisticated marketing is a recent phenomenon. Analyzing conditions in Britain, Germany, and the United States, the author shows that the Production Era concept obscures the extent and level of development of earlier marketing practice, as do the Sales Era and Marketing Era concepts. A new model of marketing's evolution is used to propose a more accurate periodization of modern marketing's development.

APA, Harvard, Vancouver, ISO, and other styles

25

RZAEVA, T., and T. GALACHINSKA. "MARKETING MANAGEMENT: SUMMARY, SIGNS, CHARACTERISTICS AND PROSPECTS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 191–94. https://doi.org/10.31891/2307-5740-2019-274-5-193-196.

Full text

Abstract:

The article deals with the existing theoretical approaches to understanding the essence of marketing management. Marketing management is a management activity. The purpose of the article is to study the essence of marketing management. Its features and characteristics are outlined. Its direction in the conditions of market economy is determined. Theoretical approaches to understanding the essence of the concept of marketing management are investigated. The basic features that form the understanding of the concept are outlined. The main characteristics that are formed on the basis of the concep

APA, Harvard, Vancouver, ISO, and other styles

26

Imaraliev, Omurbek, and Sherbolot Mamataiyp uulu. "THE ROLE OF MARKETING IN THE DEVELOPMENT OF AN ENTERPRISE DEVELOPMENT STRATEGY." Alatoo Academic Studies 22, no. 3 (2022): 299–304. http://dx.doi.org/10.17015/aas.2022.223.36.

Full text

Abstract:

This article, as the subject of research, examines the analysis of the current state and prospects for the development of enterprises in the country and marketing activities. The main goal of the study is the necessary and sufficient conditions for the application of the analysis of topical issues of the economy in the development of enterprises in the country, the accuracy of costs and income, and strategic development through marketing research activities. The article is based on the analysis of marketing research activities and the use of marketing information systems in the strategic devel

APA, Harvard, Vancouver, ISO, and other styles

27

Damnjanović, Radovan, Marija Bešlin-Feruh, and Aleksandar Rajković. "Sustainable development marketing and ecological management." Odrzivi razvoj 2, no. 2 (2020): 31–40. http://dx.doi.org/10.5937/odrraz2002031d.

Full text

Abstract:

In general, every development that enables undisturbed satisfying of todays generations' needs and doesn't unfavourabley influence future generations to satisfy their needs, represents sustainable development. No matter how it seems that economy and ecology are two different categories that don't have anything in common, in the developed world these two sciences are tightly connected, so in coexistence they greatly support the theory of sustainable development.

APA, Harvard, Vancouver, ISO, and other styles

28

Prof. Jatin K. Modi, Prof Jatin K. Modi. "Green Marketing and Sustainable Development Challenges and Opportunities." Indian Journal of Applied Research 4, no. 1 (2011): 323–26. http://dx.doi.org/10.15373/2249555x/jan2014/94.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Lysytsia, Nadiia, Yuliya Byelikova, Maryna Martynenko, and Tamara Prytychenko. "Marketing and education: directions of distance learning development." Economics of Development 20, no. 1 (2021): 1–10. http://dx.doi.org/10.21511/ed.20(1).2021.01.

Full text

Abstract:

DL), which has resulted in an unprecedented experiment in the sphere of higher education in Ukraine that requires scientific analysis. The aim of the work was to identify the possible potential directions of DL development in institutions of higher education as a result of marketing research of satisfaction/dissatisfaction of students with DL. The survey method was used in the study. The results of marketing research (an online survey of students) (Kharkiv, 2020, n = 316) allowed the authors to identify the factors of satisfaction and dissatisfaction of students with DL. Students considered th

APA, Harvard, Vancouver, ISO, and other styles

30

Lysytsia, Nadiia, Yuliya Byelikova, Maryna Martynenko, and Tamara Prytychenko. "Marketing and education: directions of distance learning development." Economics of Development 20, no. 1 (2021): 1–10. http://dx.doi.org/10.21511/ed.20(1).2021.0.

Full text

Abstract:

DL), which has resulted in an unprecedented experiment in the sphere of higher education in Ukraine that requires scientific analysis. The aim of the work was to identify the possible potential directions of DL development in institutions of higher education as a result of marketing research of satisfaction/dissatisfaction of students with DL. The survey method was used in the study. The results of marketing research (an online survey of students) (Kharkiv, 2020, n = 316) allowed the authors to identify the factors of satisfaction and dissatisfaction of students with DL. Students considered th

APA, Harvard, Vancouver, ISO, and other styles

31

Shamuratov, Rustam Sh. "MARKETING STRATEGY IN THE DEVELOPMENT OF EDUCATIONAL ORGANIZATIONS." International Journal Of Management And Economics Fundamental 3, no. 12 (2023): 7–12. http://dx.doi.org/10.37547/ijmef/volume03issue12-02.

Full text

Abstract:

Every person lives in a system of organizational and managerial relations. Every year these relationships become more and more diverse, which leads to extraordinary management situations. Therefore, this requires a certain response strategy and making the right decision. Knowledge of management theory, general laws and principles will help you avoid mistakes. Understanding the essence of management, in particular, social management (since man is the core of the social process), and its internal structure will help create a holistic picture of education management.

APA, Harvard, Vancouver, ISO, and other styles

32

Eric Reidenbach, R., and Donald P. Robin. "Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics." Business Ethics Quarterly 1, no. 2 (1991): 185–200. http://dx.doi.org/10.2307/3857262.

Full text

Abstract:

This article uses Arndt's depiction of marketing epistemology to suggest a possible explanation for the lack of emphasis on marketing ethics within the marketing literature. While a growing number of writers are turning their attention to the area, marketing's heavy reliance on logical empiricism has contributed to a disinclination in the development of this area. Only through recent and numerous revelations of misconduct has the discipline of marketing responded to its ethical dimensions.

APA, Harvard, Vancouver, ISO, and other styles

33

Chen, Jialin. "Development of Sephoras Marketing Strategies." Advances in Economics, Management and Political Sciences 14, no. 1 (2023): 217–23. http://dx.doi.org/10.54254/2754-1169/14/20230826.

Full text

Abstract:

Sephora is a global corporation that deals with the production and sale of beauty and personal care products. The company is headquartered in Paris, France, and is owned by Moet Hennessy Louis Vuitton (LMVH) luxury conglomerate. Since its inception, the company has experienced steady growth due to accessing more clients and increased sales. The use of digital marketing strategies such as search marketing, display advertising, social media marketing, and augmented reality plays a significant role in the success of the company. Each of these strategies has contributed to the growth of Sephora as

APA, Harvard, Vancouver, ISO, and other styles

34

Katamadze, Guliko. "MARKETING DEVELOPMENT PROBLEMS IN GEORGIA." Economies' Horizons, no. 1(2) (October 28, 2017): 12–19. http://dx.doi.org/10.31499/2616-5236.1(2).2017.113292.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Shatalov, Danil Sergeevich. "Strategy development marketing commercial enterprise." Interactive science, no. 2 (April 19, 2016): 155–57. http://dx.doi.org/10.21661/r-18895.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Goolsby, Jerry R., and Shelby D. Hunt. "Cognitive Moral Development and Marketing." Journal of Marketing 56, no. 1 (1992): 55. http://dx.doi.org/10.2307/1252132.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

K.C., Jyothi,. "Agricultural Marketing and Sustainable Development." IOSR Journal of Economics and Finance 4, no. 2 (2014): 01–08. http://dx.doi.org/10.9790/5933-0420108.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Kolodnik, Tatiana. "Development of digital marketing theory." Science and Innovations 1, no. 215 (2021): 53–57. http://dx.doi.org/10.29235/1818-9857-2021-1-53-57.

Full text

Abstract:

This article examines digital marketing as a multidimensional economic phenomenon that takes into account the development of scientific and technological progress. The study conveys the author's approach to the definition of the concept, channels and types of digital marketing, introduced on the basis of the use of digital media space in marketing activities as IT infrastructure and network technologies. Digital marketing is analyzed as market business processes occurring in offline and online spaces, with the application of the potential of various means of marketing interactions (Internet, m

APA, Harvard, Vancouver, ISO, and other styles

39

Lecroy, Hoyt F. "Marketing Yourself for Career Development." Music Educators Journal 80, no. 5 (1994): 20–22. http://dx.doi.org/10.2307/3398743.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Chon, Kye-Sung, Brad Elgin, and Martin Oppermann. "Malaysia's Tourism Development and Marketing." Journal of International Hospitality, Leisure & Tourism Management 1, no. 1 (1997): 79–89. http://dx.doi.org/10.1300/j268v01n01_06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Goolsby, Jerry R., and Shelby D. Hunt. "Cognitive Moral Development and Marketing." Journal of Marketing 56, no. 1 (1992): 55–68. http://dx.doi.org/10.1177/002224299205600106.

Full text

Abstract:

Many academic disciplines are approaching the study of ethics from a cognitive orientation by exploring the moral reasoning processes individuals use to make ethical judgments. The authors empirically examine a rich theoretical concept with an extensive research-based literature, cognitive moral development or CMD, as it relates to professional marketing. Controlling for similar educational background, they find that (1) professional marketing practitioners compare favorably with other social groups, (2) marketers scoring high on CMD tend to be female and highly educated, and (3) marketers wit

APA, Harvard, Vancouver, ISO, and other styles

42

Otorchieva, A. Zh, N. K. Nabiyeva, and A. T. Kadyrberdieva. "MARKETING TOOLS FOR BUSINESS DEVELOPMENT." Vestnik of the Kyrgyz-Russian Slavic University 24, no. 7 (2024): 47–53. https://doi.org/10.36979/1694-500x-2024-24-7-47-53.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Darvidou, Konstantia. "Content Marketing Strategy and Development." Technium Business and Management 10 (November 23, 2024): 55–67. http://dx.doi.org/10.47577/business.v10i.11902.

Full text

Abstract:

This document outlines a comprehensive content marketing strategy aimed at driving audience engagement, loyalty, and business growth. It emphasizes a strategic approach to content planning, creation, distribution, and performance measurement, all centered around understanding and meeting audience needs. Key components include audience research, persona development, content audits, and gap analysis to ensure content relevance and alignment with market trends. Additionally, the strategy covers effective content creation processes, multi-channel distribution plans, and promotional tactics, levera

APA, Harvard, Vancouver, ISO, and other styles

44

MAHARRAMLI, Subhi Ilqar oğlu. "DEVELOPMENT OF MARKETING IN AZERBAIJAN." Herald of Khmelnytskyi National University. Economic sciences 324, no. 6 (2024): 64–69. http://dx.doi.org/10.31891/2307-5740-2023-324-6-9.

Full text

Abstract:

The main goal of the article is to study activities aimed at marketing development in Azerbaijan. It is noted that benefiting from the synthesis of the national characteristics of the economy (including the experience of the Soviet era) and the world experience is one of the urgent requirements of the modern era. Method and methodologies. In the analysis process, comparative analysis of statistical indicators, analysis of legal-normative documents necessary for the development of marketing, classification of existing problems in the system of formation of market relations in Azerbaijan, foreca

APA, Harvard, Vancouver, ISO, and other styles

45

Ланина, К. С. "Company’s Internet marketing strategy development." Экономика и предпринимательство, no. 7(120) (July 9, 2020): 637–41. http://dx.doi.org/10.34925/eip.2020.120.7.130.

Full text

Abstract:

В бизнес-сообществе увеличивается потребность в качественном улучшении маркетинговых коммуникаций в сети Интернет и оптимизации затрат на них. Маркетинговая стратегия в сети Интернет поможет компаниям в этом. В статье представлен результат исследования интернет-маркетинговой стратегии (далее - ИМС). В рамках исследования были уточнены этапы разработки стратегии маркетинга в сети Интернет, показатели оценки эффективности ИМС были систематизированы по типам цели ИМС, была разработана ИМС для организации в сфере дизайна интерьера, проведена оценка эффективности ИМС в краткосрочном периоде. In bus

APA, Harvard, Vancouver, ISO, and other styles

46

Kenihan, M., J. Barnesby, and W. Mundy. "Practice development and relationship marketing." Journal of Science and Medicine in Sport 9 (December 2006): 18. http://dx.doi.org/10.1016/j.jsams.2006.12.039.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Hadjikhani, Amjad, and Peter LaPlaca. "Development of B2B marketing theory." Industrial Marketing Management 42, no. 3 (2013): 294–305. http://dx.doi.org/10.1016/j.indmarman.2013.03.011.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

MacStravic, Robin Scott. "Marketing circles in practice development." Services Marketing Quarterly 2, no. 1 (1986): 47–54. http://dx.doi.org/10.1080/15332969.1986.9984826.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Bilkey, Warren J. "DEVELOPMENT OF EXPORT MARKETING GUIDELINES." International Marketing Review 2, no. 1 (1985): 31–40. http://dx.doi.org/10.1108/eb008268.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Yadav, Manjit S. "Enhancing theory development in marketing." AMS Review 4, no. 1-2 (2014): 1–4. http://dx.doi.org/10.1007/s13162-014-0059-z.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!