Relevant bibliographies by topics / Marketing distributive policy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing distributive policy'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing distributive policy"

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Bilovodska, О. А. "Marketing distributive and sales policy: research of essence, role and importance." Marketing and Management of Innovations, no. 2 (2017): 85–97. http://dx.doi.org/10.21272/mmi.2017.2-08.

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Muhammad, Hatta Abdi, Faizah Bafadhal, and Dony Anggara. "KUASA ETNISITAS DALAM MEREK POLITIK KONSUMEN KABUPATEN TEBO DI ERA REFORMASI." Jurnal Noken: Ilmu-Ilmu Sosial 7, no. 2 (2022): 234–48. http://dx.doi.org/10.33506/jn.v7i2.1758.

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This study will examine political marketing in the electoral contestation in Tebo Regency during the Reformation Era which is then associated with the construction of the ethnicity of the people of Tebo Regency as the main force in winning the power contest. This study aims to determine the construction of political marketing on the electoral political contestation targeting populism of ethnicity in Tebo Regency. By using descriptive qualitative research methods, the results of this study answer that the real power of ethnicity is able to become a consumer political brand through political mar
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Lee, Changjoon. "Impact of interpersonal justice and information accuracy in a pharmaceutical supply chain: a survey-based analysis." International Journal of Pharmaceutical and Healthcare Marketing 15, no. 2 (2021): 269–81. http://dx.doi.org/10.1108/ijphm-06-2020-0046.

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Purpose This study aims to investigate the influence of interpersonal justice, a sub-concept of interactional justice, on information accuracy and logistics performance in the pharmaceutical supply chain. Design/methodology/approach For this purpose, 600 pharmacies in Korea were surveyed through questionnaires distributed via mail and direct visits and 293 valid responses were used for statistical analysis. Findings According to the results, the perception of interpersonal justice between buyers and sellers showed a positive effect on information accuracy, which, in turn, had a positive effect
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Ali, Hina, Malka Liaquat, Noreen Safdar, and Saeed ur Rahman. "Economic Growth, Inflation and Monetary Policy in Pakistan: Preliminary Empirical Estimates." Review of Applied Management and Social Sciences 4, no. 2 (2021): 321–33. http://dx.doi.org/10.47067/ramss.v4i2.132.

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In economic policy, construction Inflation is a core variable to be considered that determines the economic activity. To make a suitable monetary policy, it is very essential to check the price level and later on, many other variables are considered to achieve the goal. This study aims to reveal the affiliation of inflation on the growth of economic activities in Pakistan. Time series data set for the period 1989-2020 was used to have the empirical estimates. Augmented Dickey Fuller Unit Root Test is employed to check the unit root of the time series and Auto Regressive Distributive Lag techni
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Spriggs, Mark T., and John R. Nevin. "The Legal Status of Trade and Functional Price Discounts." Journal of Public Policy & Marketing 13, no. 1 (1994): 61–75. http://dx.doi.org/10.1177/074391569401300105.

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An increasing number of firms have integrated beyond traditional retailer-wholesaler boundaries and now sell the same product through two or more structurally different channel systems. As a result, the historically synonymous definitions for trade and functional price discounts are becoming obsolete. If regulatory agencies continue to use these obsolete definitions, enforcement of the Robinson-Patman Act becomes confused and distributive innovation is inhibited. A price discount's definition determines who is (and is not) entitled to the discount, so the definition is a key starting point for
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Lee, Paul Tae-Woo, Sung-Woo Lee, Zhi-Hua Hu, Kyoung-Suk Choi, Na Young Hwan Choi, and Sung-Ho Shin. "Promoting Korean international trade in the East Sea Economic Rim in the context of the Belt and Road Initiative." Journal of Korea Trade 22, no. 3 (2018): 212–27. http://dx.doi.org/10.1108/jkt-03-2018-0015.

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Purpose The purpose of this paper is to analyze maritime logistics connectivity of ports and shipping networks in the East Sea Economic Rim (ESER) to promote international trade in the context of China’s Belt and Road Initiative (BRI), considering centrality, primary flow and clustering interaction. Design/methodology/approach The paper applies a complex network model, using a big data system consisting of an automated identification system, electronic data interchange and distributive and complex data. Three perspectives, including connectivity in trading ports and regions, centralities in th
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Suchard, Hazel T. "Understanding marketing and marketing policies in international markets." South African Journal of Business Management 16, no. 1 (1985): 49–53. http://dx.doi.org/10.4102/sajbm.v16i1.1073.

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Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.
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Nematullaevich, Khamdamov Omonullo. "STATE DEBT MANAGEMENT POLICY IMPROVEMENT PROSPECTS." Frontline Marketing, Management and Economics Journal 4, no. 9 (2024): 40–49. http://dx.doi.org/10.37547/marketing-fmmej-04-09-05.

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This article describes the economic importance and necessity of public debt in developing the national economy. The scientific approaches of economists to the effective management of state internal and debt have been researched and conclusions have been drawn. In recent years, the trends of changes in public debt in the Republic of Uzbekistan have been analyzed. Findings on the implementation of the public debt management strategy and its main directions are based. A scientific proposal and practical recommendations on improving the mechanism of efficient management and distribution of state d
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Mandych, Oleksandra, Inna Naumenko, and Iryna Romaniuk. "Formation of commodity distribution policy in integrated structures." Actual problems of innovative economy, no. 4 (June 27, 2019): 83–87. http://dx.doi.org/10.36887/2524-0455-2019-4-14.

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The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market
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Pererva, Petro, Tetiana Kobielieva, Andriy Kosenko, Oleksandra Kosenko, and Nadezhda Tkacheva. "LOGISTICS SERVICES MARKETING STRATEGY IN ENTREPRENEURIAL ACTIVITY: PRICING AND DISTRIBUTION POLICY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 19, 2021): 91–97. http://dx.doi.org/10.20998/2519-4461.2021.1.91.

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The article proves that marketing logistics is the planning, operational management and control of physical flows of materials and finished products,starting from the places of origin of flows of raw materials, components, etc. and ending with the delivery of final products to consumers, in order tomost effectively meet their demands. Marketing logistics is based on combining the ideas of marketing and logistics, which addresses issues ofmarketing pricing and marketing policy distribution. Also here the tasks of assortment loading of production on the basis of the portfolio of ordersformed by
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Dissertations / Theses on the topic "Marketing distributive policy"

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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550
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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида та Liubov Oleksiivna Syhyda. "Дослідження сутності генетики понять товарорух, збут, розподіл, збутова політика та маркетингова політика розподілу". Thesis, Ліга-Прес, 2017. http://essuir.sumdu.edu.ua/handle/123456789/59759.

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Формування та розвиток теорії та практики розподілу викликало необхідність розроблення відповідної термінології. Поступово вченими в обіг були введені такі категорії, як товарорух, збут, розподіл, збутова політика, маркетингова політика розподілу та ін. З метою визначення підпорядкованості та співвідношення між ними, виокремимо основні складові кожного із досліджуваних понять, тим самим визначивши сутність їх генетики.<br>Формирование и развитие теории и практики распределения вызвало необходимость разработки соответствующей терминологии. Постепенно учеными в обращение были введены такие катег
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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская та Olena Anatoliivna Bilovodska. "Роль і значення маркетингової політики розподілу в забезпеченні успіху підприємств на ринку". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/66537.

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Економічно обґрунтована й ефективна політика розподілу підприємства безпосередньо впливає на всі маркетингові рішення. Так, наприклад, політика ціноутворення залежить від того, здійснюється розподіл продукції напряму споживачам чи через посередників, а товарна політика – своєчасного забезпечення ресурсами для виготовлення конкурентоспроможної продукції. Крім того, визначення методів дистрибуції передбачає формування довгострокових партнерських відносин з іншими ринковими контрагентами, дозволяє вчасно визначати та враховувати потреби і запити споживачів, що сприяє посиленню ринкових по
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Almansoori, Mohammed Eisa Alshedi. "Perceptions of public sector staff of an organisation performance measurement system : a case study of the Abu Dhabi police service." Thesis, Liverpool John Moores University, 2011. http://researchonline.ljmu.ac.uk/6088/.

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Герез, А. Є. "Формування системи управління маркетинговою діяльністю підприємства (на матеріалах Фермерського госпораства «Хутірське»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25178.

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Герез, А. Є. Формування системи управління маркетинговою діяльністю підприємства (на матеріалах Фермерського госпораства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / А. Є. Герез ; керівник роботи Л. В. Бабаченко ; НУ "Чернігівська політехніка", маркетингу, PR-технологій та логістики . – Чернігів, 2021. – 123 с.<br>У роботі обгрунтовано теоретико-методичні та практичні засади формування системи управління маркетинговою діяльністю підприємства. У першому розділі визначено поняття та розкрито принципи та підходи управління маркетинговою діяльністю підприємства; розглянуто п
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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида та Liubov Oleksiivna Syhyda. "Основні аспекти управління маркетинговою політикою розподілу". Thesis, Наукове об'єднання "Economics", 2013. http://essuir.sumdu.edu.ua/handle/123456789/30519.

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Підприємство на ринку працює як злагоджена система, що складається з ряду підсистем, на які покладені функції, пов’язані з підготовкою до виробництва – організація взаємодії з постачальниками, забезпечення підприємства необхідними сировиною, матеріалами тощо, – безпосередньо виробництвом та розподілом. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/30519
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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская, Olena Anatoliivna Bilovodska, Любов Олексіївна Сигида, Любовь Алексеевна Сигида та Liubov Oleksiivna Syhyda. "Принципи управління маркетинговою політикою розподілу промислових підприємств та показники її ефективності". Thesis, Національний університет «Львівська політехніка», 2016. http://essuir.sumdu.edu.ua/handle/123456789/47817.

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У сучасних економічних умовах важливим аспектом діяльності підприємств є розроблення та впровадження ефективної маркетингової політики розподілу. Адже саме маркетингова політика розподілу допомагає підприємству установити тривалі та надійні зв’язки зі споживачами його продукції, що сприяє формуванню позитивного іміджу підприємства та посиленню його позицій у довгостроковому періоді, що є особливо важливим для промислових підприємств.<br>В современных экономических условиях важным аспектом деятельности предприятий является разработка и внедрение эффективной маркетинговой политики распределения.
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Арцибашева, О. І. "Політика розподілу і напрямки її вдосконалення на підприємстві". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12502.

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У роботі розглядаються теоретичні аспекти сутності політики розподілу, управління та організація розподільчою діяльністю підприємства та методи оцінки ефективності маркетингових каналів розподілу. Проаналізовано господарську діяльність ТОВ АВТОЦЕНТР ХЕРСОН, зокрема проаналізовано маркетингове середовище підприємства та збутову діяльність автоцентру. Запропоновано заходи щодо вдосконалення політики комунікації та політики розподілу ТОВ АВТОЦЕНТР ХЕРСОН, а саме: впровадження аромамаркетингу, створення CRM-системи, проведення тренінгів для найманих працівників та відкриття нового автосалону.<br
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Jelínková, Martina. "Návrh na zlepšení marketingového řízení ve firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221773.

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Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.
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Бець, Юлія Олексіївна, та Julia Betz. "Дослідження управління збутовою політикою в організації, на прикладі ТзДВ “В’язовець”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30184.

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Об'єкт дослідження – дослідження збутової політики ТзДВ “В’язовець”. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад управління збутовою політикою ТзДВ “В’язовець”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо удосконалення збутової політики ТзДВ “В’язовець”, обгрунтовано пропозиції щодо реорганізації відділу маркетингу, вд
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Books on the topic "Marketing distributive policy"

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Ayto, Jonathan. New Zealand distributive trades: Pricing, regulation and structural change. NZ Institute of Economic Research, 1987.

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Ayto, Jonathan. New Zealand distributive trades: Pricing, regulation, and structural change. NZ Institute of Economic Research, 1987.

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Dubois, Christophe. La distribution automobile et la politique européenne de concurrence. Harmattan, 2003.

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Das, Ojha Ghanshyam. Organisation & management of public distribution system. Mittal Publications, 1987.

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Das, Ojha Ghanshyam. Organisation & management of public distribution system. Mittal Publications, 1987.

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Taehan Sanggong Hoeŭiso. Yutʻong Kaebang Taechʻaek Wiwŏnhoe. Yutʻong sanŏp kaebang ŭi pʻyŏngka wa chŏnmang: Yutʻong Kaebang Taechʻaek Wiwŏnhoe hwaltong kyŏlgwa pogo. Taehan, Sŏul Sanggong Hoeŭiso, Yutʻong Kaebang Taechʻaek Wiwŏnhoe, 1992.

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Fabre, Gérard. 1993, le défi de la distribution: Nouvelles prospectives sur le marché unique. Dalloz, 1989.

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Ramachandran, K. S. Marketing strategies vis-à-vis income disparities: Gini coefficient for managers. J.K. Business School, 2009.

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Czinkota, Michael R. Unlocking Japan's markets: Seizing marketing and distribution opportunities in today's Japan. Pitman, 1991.

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Czinkota, Michael R. Unlocking Japan's markets: Seizing marketing and distribution opportunities in today's Japan. Probus Pub. Co., 1991.

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Book chapters on the topic "Marketing distributive policy"

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Aiyeku, Joseph F., Sonny Nwankwo, and Alphonso Ogbuehi. "Impact of Liberalization Policy on marketing Activities in Emerging Economies: A case of Nigerian Distributive Trade Sector." In Global Perspectives in Marketing for the 21st Century. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_29.

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Baker, Michael J. "Distribution and Sales Policy." In Marketing Strategy and Management. Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_16.

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Baker, Michael J. "Distribution and Sales Policy." In Marketing Strategy and Management. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_17.

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Baker, Michael J. "Distribution policy and the selection of marketing channels." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_14.

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Masters, William A., and Amelia B. Finaret. "From Local to Global: International Trade and Value Chains." In Food Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-53840-7_11.

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AbstractThis chapter shows how local and national food systems are interconnected through trade, storage and processing, forming a global system that links each country’s producers and consumers. We define the concept of comparative advantage and extend our analytical diagrams to explain the prices observed in international trade, including the influence of transportation costs and commodity storage on price levels and price volatility in each country. We address the role of tariffs, quotas and other policies, showing their impact on income distribution within each country and the incentives t
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Herrero, Mario, Marta Hugas, Uma Lele, Aman Wirakartakusumah, and Maximo Torero. "A Shift to Healthy and Sustainable Consumption Patterns." In Science and Innovations for Food Systems Transformation. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-15703-5_5.

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AbstractThis chapter recognises that current food consumption patterns, often characterised by higher levels of food waste and a transition in diets towards higher energy, more resource-intensive foods, need to be transformed. Food systems in both developed and developing countries are changing rapidly. Increasingly characterised by a high degree of vertical integration, evolutions in food systems are being driven by new technologies that are changing production processes, distribution systems, marketing strategies, and the food products that people eat. These changes offer the opportunity for
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Neufeld, Lynnette M., Jikun Huang, Ousmane Badiane, Patrick Caron, and Lisa Sennerby Forsse. "Advance Equitable Livelihoods." In Science and Innovations for Food Systems Transformation. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-15703-5_8.

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AbstractFood system transformation provides the opportunity to shift current trends in all forms of malnutrition, prioritizing the availability and affordability of nutritious food for all – from shifting priorities in agricultural production, to improved food systems that favor nutrition and sustainability. The task of Action Track 4 is to explore approaches to doing so that will advance equitable livelihoods for producers, businesses, workers across the food system and consumers, with a particular emphasis on addressing inequalities and power imbalances. As the Science Group for AT 4, we exp
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Ghosh, Soumya Sankar. "A Critical Analysis of Educational Equity in India." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-1614-6.ch001.

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India's history is marked by social stratification, with the caste system limiting education for marginalized communities. NEP 2020 emerges as a groundbreaking effort to rectify historical inequities. Framed collaboratively, it introduces a '5+3+3+4' model, emphasizing early education and technology integration. The policy prioritizes foundational literacy, aligning with global initiatives, and embraces multilingualism for inclusivity. The current chapter, drawing on Rawls and Sen's theories, seeks distributive justice and enhanced capabilities. Using case study modeling, the work further aims
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Gelbrich, Katja, and Stefan Müller. "I Basics of Distribution Policy." In Marketing Success Factors. Verlag Franz Vahlen GmbH, 2025. https://doi.org/10.15358/9783800674855-151.

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Gelbrich, Katja, and Stefan Müller. "K Psychology of Distribution Policy." In Marketing Success Factors. Verlag Franz Vahlen GmbH, 2025. https://doi.org/10.15358/9783800674855-171.

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Conference papers on the topic "Marketing distributive policy"

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Deerod, Yasita, and Thirarut Worapishet. "FACTORS AFFECTING THE DECISION MAKING TO CHOOSE DANCE SCHOOL IN BANGKOK METROPOLITAN AREA." In BuPol London 2024– International Conference on Business, Economics & Policy, 25-26 November. Global Research & Development Services, 2024. https://doi.org/10.20319/icssh.2024.412418.

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This study investigates factors influencing the decision-making process of individuals choosing dance schools in the Bangkok Metropolitan Area. Using a mixed-methods approach, the research combines quantitative surveys and qualitative interviews to identify key determinants such as location, reputation, cost, curriculum, and instructor qualifications. Findings reveal that while cost and location are significant, the reputation of the school and instructor qualifications play crucial roles. The study aims to provide insights for dance school administrators to better understand their target mark
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Dobrovolschi, Marina. "Entrepreneurial Behavior in the Health Tourism Market." In International Scientific Conference ”Development Through Research and Innovation - 2023”, 4nd Edition. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/dri2023.18.

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The health tourism market includes economic sectors with different objects of activity that aim to obtain profit by increasing the number of visitors, turning them into customers, using modern marketing tools, and being one step ahead of the competition. Thus, we encounter sedentary, adaptable, or in-trend behaviors of entrepreneurs who contribute directly or indirectly through their actions to the development of medical, wellness, and SPA tourism. This study is a descriptive analysis of entrepreneurial behaviors, to present the bond between digitalization, researcher activity, sustainability,
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Oruwari, Humphrey, Queen Obunwa, and Joe Ahuchogu. "Strategies for Commercializing Compressed Natural Gas in Nigeria." In SPE Nigeria Annual International Conference and Exhibition. SPE, 2024. http://dx.doi.org/10.2118/221627-ms.

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Abstract In this era of energy transition there is the need to commercialize the use of compressed natural gas (CNG) in Nigeria due to low carbon emission it generates. The widespread use of CNG as automotive fuel will serve as a transition fuel for sustainable energy transformation in Nigeria. Compressed Natural Gas (CNG) was first utilized as an automotive fuel by NNPC Ltd Gas Infrastructure Company (NGIC} a subsidiary of Nigerian National Petroleum Company Ltd under a pilot scheme over thirty (30) years ago. This scheme was part of NGIC's strategic efforts at promoting natural gas utilizati
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Sperry, Benjamin R., and Jeffery E. Warner. "Examining Intercity Rail Passenger Station Access Patterns." In 2012 Joint Rail Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/jrc2012-74134.

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Travel on intercity passenger rail is growing in popularity across the U.S. Amtrak, the nation’s intercity passenger rail operator, reported a steady growth in ridership over the last decade; for the 12-month period ending in September 2011, Amtrak carried more than 30 million passengers, a first in the company’s 40-year history. This growth has resulted in widespread interest in developing new intercity passenger rail services or improving existing services with new station facilities and other investments. An issue of interest to the rail planning and policy community revolves around station
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Reports on the topic "Marketing distributive policy"

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Yim, Chea, and Bruce McKenney. Domestic Fish Trade: A Case Study of Fish Marketing from the Great Lake of Phnom Penh. Cambodia Development Resource Institute, 2003. https://doi.org/10.64202/wp.29.200311.

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This study investigates the domestic freshwater fish trade in Cambodia, focusing on the marketing chain from the Tonle Sap (Great Lake) to retail markets in Phnom Penh. As one of Cambodia’s most traded commodities, freshwater fish play a vital role in rural livelihoods and food security. The research examines market structures, transaction dynamics, and key constraints affecting trade efficiency. Based on interviews with fishers, traders, distributors, and retailers, as well as direct observation of trade activities, the study reveals a tightly linked credit-dependent system. Fishers are often
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Honduras: Marketing new reproductive health services is cost-effective. Population Council, 2001. http://dx.doi.org/10.31899/rh2001.1012.

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In 1999, the Honduran Ministry of Health (MOH) revised national guidelines on women’s health services delivery to allow nurse auxiliaries to insert IUDs, give DMPA injections, and take Pap smears. This policy change addresses low contraceptive use among rural women and reflects findings from a 1998 Population Council study that showed that nurse auxiliaries can safely and successfully provide these services. Under the previous guidelines, rural women had limited access to long-term family planning methods. In 2000, the Population Council and the MOH assessed the effectiveness and cost of using
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