Relevant bibliographies by topics / Marketing dynamics

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
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Academic literature on the topic 'Marketing dynamics'

Author: Grafiati
Published: 4 June 2021
Last updated: 14 February 2022

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Journal articles on the topic "Marketing dynamics"

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Ratten, Vanessa. "The dynamics of sport marketing." Marketing Intelligence & Planning 34, no. 2 (April 4, 2016): 162–68. http://dx.doi.org/10.1108/mip-07-2015-0131.

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Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by including a number of articles on this topic. The purpose of this paper is to discuss these issues by highlighting the growing area of sports marketing, sport entrepreneurship and sport management. Design/methodology/approach – Sports marketing contributes to the future of the global economy because of its linkage to other industries including manufacturing,
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Baden-Fuller, Charles, and David J. Teece. "Market sensing, dynamic capability, and competitive dynamics." Industrial Marketing Management 89 (August 2020): 105–6. http://dx.doi.org/10.1016/j.indmarman.2019.11.008.

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Leskovec, Jure, Lada A. Adamic, and Bernardo A. Huberman. "The dynamics of viral marketing." ACM Transactions on the Web 1, no. 1 (May 2007): 5. http://dx.doi.org/10.1145/1232722.1232727.

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Bernhardt, Kenneth L. "Dynamics of Marketing Case Discussions." Marketing Education Review 1, no. 4 (July 1991): 43–48. http://dx.doi.org/10.1080/10528008.1991.11488336.

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Korey, George. "Multilateral Perspectives in International Marketing Dynamics." European Journal of Marketing 20, no. 7 (July 1986): 34–42. http://dx.doi.org/10.1108/eum0000000004654.

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Bird, Deirdre, Sonny Nwankwo, and Joseph F. Aiyeku. "Dynamics of Marketing in African Nations." International Journal of African Historical Studies 35, no. 2/3 (2002): 556. http://dx.doi.org/10.2307/3097669.

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Ahmed, Zafar U. "Marketing Dynamics of Utah's Tourist Image." Hospitality & Tourism Educator 7, no. 4 (October 1995): 59. http://dx.doi.org/10.1080/23298758.1995.10685700.

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Didry, Nico, and Jean-Luc Giannelloni. "Collective emotional dynamics: Perspectives for marketing." Recherche et Applications en Marketing (English Edition) 34, no. 4 (December 2019): 99–124. http://dx.doi.org/10.1177/2051570719887824.

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This article focuses on the emotional dynamics at work in a collective experience. It thus fills a gap in research on emotions in the field of marketing, where emotions are usually tackled from an individual perspective. Its contribution is twofold. First, it draws on a review of the existing literature in psychology, social psychology, and sociology in order to identify, define, and characterize the main concepts related to emotions when they are experienced in a collective context. It also builds on this review by distinguishing the processes of emotional transfer from the collective emotion
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Harmeling, Colleen M., Robert W. Palmatier, Eric (Er) Fang, and Dainwen Wang. "Group Marketing: Theory, Mechanisms, and Dynamics." Journal of Marketing 81, no. 4 (July 2017): 1–24. http://dx.doi.org/10.1509/jm.15.0495.

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Group marketing uses the psychological mechanisms underlying group influence to drive customer behaviors that are beneficial to the firm. It is predicated on the firm's ability to guide two necessary and sufficient conditions: (1) a customer's awareness of an affiliation with the focal group and (2) exposure to group norms. By examining what it means to be affiliated with a group; determining how group norms are inferred, applied, and maintained; and testing a wide variety of ways in which these conditions become manifest, this research demonstrates the theoretical foundations of group marketi
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Saunders, Stephen Graham, and V. Dao Truong. "Social marketing interventions: insights from a system dynamics simulation model." Journal of Social Marketing 9, no. 3 (July 8, 2019): 329–42. http://dx.doi.org/10.1108/jsocm-05-2018-0054.

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Purpose The purpose of this paper is to explore the dynamic nature of behaviour change over time and to gain insights into the effectiveness of social marketing efforts at three different intervention points under three different delay time conditions. Design/methodology/approach A system dynamics simulation modelling approach was used. Findings The findings showed that the effectiveness of social marketing interventions at different points of intervention and delay times is dependent on complex dynamic system interactions and feedback loops. Research limitations/implications As the dynamic si
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Dissertations / Theses on the topic "Marketing dynamics"

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Samuel, Anthony John. "An empirical study of the marketing dynamics of the Fairtrade Towns movement." Thesis, Cardiff University, 2012. http://orca.cf.ac.uk/47570/.

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This study explores the marketing dynamics of the Fairtrade Towns movement in the United Kingdom and presents unique, empirical insights and understandings of its place-based marketing dynamics. It recognises that Fairtrade Towns, despite their rapid growth and recognition as a major contributor to Fairtrade marketing, still remain significantly under-researched. It also argues that the activities of Fairtrade Towns need to be considered through a marketing lens and presents a comprehensive application of grounded theory, to empirically capture the marketing dynamics of Fairtrade Towns directl
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Biroscak, Brian J. "Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5184.

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Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations--including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's th
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Andersson, Per. "Concurrence, transition and evolution : perspectives of industrial marketing change processes." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1996. http://www.hhs.se/efi/summary/409.htm.

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Ribeiro, Ramos Francisco Fernando, and fr1960@clix pt. "Essays in time series econometrics and forecasting with applications in marketing." RMIT University. Economics, Finance and Marketing, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20071220.144516.

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This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and the collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from 1970s through 2005, with particular focus in the Marketing discipline. The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets. Such research required the estimation of two kinds of time series econometric models: multivariate and multip
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De, Luca Ramona. "A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20321.

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Submitted by ramona de luca (dl.ramona@libero.it) on 2018-03-02T14:09:34Z No. of bitstreams: 1 TESI FINAL.pdf: 1940115 bytes, checksum: 774e9e7fa6ad07457b9e53e1396ce0c8 (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2018-03-02T14:14:22Z (GMT) No. of bitstreams: 1 TESI FINAL.pdf: 1940115 bytes, checksum: 774e9e7fa6ad07457b9e53e1396ce0c8 (MD5)<br>Made available in DSpace on 2018-03-02T16:52:41Z (GMT). No. of bitstreams: 1 TESI FINAL.pdf: 1940115 bytes, checksum: 774e9e7fa6ad07457b9e53e1396ce0c8 (MD5) Previous issue date: 2018-02-23<br>Academic re
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Charalambous-Papamiltiades, Maria. "Sport marketing in Cyprus : the dynamics of the sport sponsorship context : emergence, development and management practices in the football industry." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13436.

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This thesis investigates the underlying mechanisms and processes that shape sport sponsorship in Cyprus. A systematic review of the international sport sponsorship literature (1980-2009) is undertaken and used as the guide for the qualitative empirical study concentrating on football sponsorship activity undertaken in Cyprus as a developing sport sponsorship market. The systematic review reveals sponsorship management structures, practices, tendencies, and models adopted at a range of national settings, and discloses contrasts that exist in different contexts. The findings of the systematic re
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Lee, Mi Ae. "INVESTIGATING THE ROLE OF GROUP DYNAMICS ON SPORT FANS’ TEAM APPAREL CONSUMPTION BEHAVIOR." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/523314.

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Tourism and Sport<br>Ph.D.<br>Sport team fans identify with a team and continually internalize their favorite team as part of their self-concept (Wann, Melnick, Russel, & Pease, 2001). However, individuals simultaneously act different from the group to fulfill a psychological need to be distinct and unique (e.g., Brewer, 1991). The majority of prior studies in sport consumption behavior have emphasized that the sense of belonging to a sport team significantly influences a fan’s attitude toward the team and consequent sport consumption behaviors. Beyond the fan-team relationship, there has been
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O'Driscoll, Aidan. "A longitudinal study of the nature and dynamics of marketing-related competence in the context of a company in the Irish building materials industry." Thesis, University of Ulster, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288824.

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Carvalho, Hamilton Coimbra. "Gestão de problemas sociais complexos e desenvolvimento humano." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-16102018-155712/.

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Problemas sociais complexos possuem causas profundas e relações intrincadas de causalidade. Eles surgem na intersecção das diversas esferas que fazem parte da vida moderna: física, biológica, cultural, política, social, econômica, tecnológica e ambiental. Além disso, desafiam as capacidades cognitivas limitadas dos seres humanos, pois atrasos, não-linearidades, resistência a políticas e complexas interações entre as diferentes partes de um sistema produzem consequências não previstas e padrões de comportamentos sistêmicos que são difíceis de antecipar. Por sua vez, incentivados pelo foco de cu
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Barreto, Ana Margarida da Silva Bebiano. "Does brand's participation on Facebook affect its brand equity?" Doctoral thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2013. http://hdl.handle.net/10362/10791.

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Books on the topic "Marketing dynamics"

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Clark, Brenda. Marketing Dynamics. Tinley Park, IL: Goodheart-Willcox Co, 2006.

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Marketing dynamics. Toronto: Copp Clark Pitman, 1990.

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Clark, Brenda. Marketing dynamics. 2nd ed. Tinley Park, Ill: Goodheart-Willcox Company, 2010.

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Commers, Judy. Marketing dynamics: Marketing educator's handbook. Tinley Park, Ill: Goodheart-Willcox, 2006.

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The dynamics of consumer behavior. Toronto: J. Wiley, 1985.

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Grikscheit, Gary M. Handbook of selling: Psychological, managerial, and marketing dynamics. 2nd ed. New York: Wiley, 1993.

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Sherman, Jacqueline R. The dynamics of grain marketing in Burkina Faso. Ann Arbor, MI: Center for Research on Economic Development, University of Michigan, 1987.

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Dynamics of competitive advantage and consumer perception in social marketing. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2014.

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Winning and keeping industrial customers: The dynamics of customer relationships. Lexington, Mass: Lexington Books, 1985.

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Competitive dynamics of entrepreneurial market entry. Cheltenham, Glos, UK: Edward Elgar, 2011.

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Book chapters on the topic "Marketing dynamics"

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Leeflang, Peter S. H., Dick R. Wittink, Michel Wedel, and Philippe A. Naert. "Marketing dynamics." In International Series in Quantitative Marketing, 85–99. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4050-2_6.

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Hanssens, Dominique M., Leonard J. Parsons, and Randall L. Schultz. "Marketing Dynamics." In International Series in Quantitative Marketing, 213–33. Dordrecht: Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-009-1073-7_7.

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Nair, Basskaran. "Public policy dynamics." In Marketing Public Policy, 9–25. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-1.

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Critchley, Sarah. "Dynamics 365 for Marketing." In Dynamics 365 Essentials, 231–55. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5911-5_6.

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Critchley, Sarah. "Dynamics 365 for Marketing." In Dynamics 365 CE Essentials, 575–99. Berkeley, CA: Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3973-5_13.

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Perloff, Richard M. "Advertising, Marketing, and Persuasion." In The Dynamics of Persuasion, 437–82. 7th edition. | New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429196959-15.

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Mellor, John W. "Cities, Consumption, and Marketing Dynamics." In Agricultural Development and Economic Transformation, 195–205. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65259-7_15.

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Meissner, Hans Günther. "The Dynamics of the World Economy." In Strategic International Marketing, 11–25. Berlin, Heidelberg: Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-75477-7_2.

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Palmatier, Robert W., and Shrihari Sridhar. "Marketing Principle #2: All Customers Change ➔ Managing Customer Dynamics." In Marketing Strategy, 79–116. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-52624-3_3.

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Backhaus, Klaus, Joachim Büschken, and Markus Voeth. "Co-ordination Problems and the Dynamics of Country Markets." In International Marketing, 243–75. London: Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21446-0_8.

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Conference papers on the topic "Marketing dynamics"

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Leskovec, Jure, Lada A. Adamic, and Bernardo A. Huberman. "The dynamics of viral marketing." In the 7th ACM conference. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1134707.1134732.

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Lin, Jiann-Horng, and Hsiu-Cheng Liu. "System Dynamics Simulation for Internet Marketing." In 2008 IEEE/SICE International Symposium on System Integration. IEEE, 2008. http://dx.doi.org/10.1109/si.2008.4770431.

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Varma, Vineeth S., Irinel-Constantin Morarescu, Samson Lasaulce, and Samuel Martin. "Opinion dynamics aware marketing strategies in duopolies." In 2017 IEEE 56th Annual Conference on Decision and Control (CDC). IEEE, 2017. http://dx.doi.org/10.1109/cdc.2017.8264227.

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Faboya, Olusola Theophilus, and Peer-Olaf Siebers. "Simulating Airline Marketing Strategy Using System Dynamics Modelling." In 29th Conference on Modelling and Simulation. ECMS, 2015. http://dx.doi.org/10.7148/2015-0425.

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Otake, Mitsutoshi. "THE DYNAMICS OF BRAND AUTHENTICITY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.06.01.

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Alharbi, Meshal Abdulmahsen. "The Changing Dynamics of Relationship Marketing in the Era of Digitalization." In 2020 7th International Conference on Computing for Sustainable Global Development (INDIACom). IEEE, 2020. http://dx.doi.org/10.23919/indiacom49435.2020.9083715.

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Hou, Jingrui, Jiayuan Yan, Ding-Xue Zhang, Xin-Ming Cheng, Tao Li, and Ding-Xin He. "Social Media Marketing Dynamics of PHSU Model on Scale-free Networks." In 2019 Chinese Control Conference (CCC). IEEE, 2019. http://dx.doi.org/10.23919/chicc.2019.8865541.

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Kaleychev, Svetoslav. "DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.368.

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The modern tourist industry is strongly connected with marketing and its development in terms of forms and models analysing the dynamics in the factors determining personal satisfaction and experiences before, during and after the tourist activity. Tourist destinations use marketing as the main tool for analysing the tourist market, enabling them to determine potential consumers and the volume of their needs. This specific environment determined the creation of destination marketing organizations of (DMO), building the marketing policy of tourist destinations, as well as contributing to their
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Chen, Jingdong, and Long Cheng. "The Research of Perception Marketing System Model and Simulation Based on Systems Dynamics." In 2009 WRI Global Congress on Intelligent Systems. IEEE, 2009. http://dx.doi.org/10.1109/gcis.2009.37.

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Ozuru, Henry N., and Joy E. Akahome. "Societal marketing concept and energy poverty eradication: An evidence from Nigeria." In Proceedings of the International Conference on Business and Management Dynamics 2016: Sustainable economies in the information economy. AOSIS, 2016. http://dx.doi.org/10.4102/aosis.2016.icbmd10.07.

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Reports on the topic "Marketing dynamics"

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Tropp, Debra, and Edward Ragland. Supply Chain Basics: The Dynamics of Change in the U.S. Food Marketing Environment. U.S. Department of Agriculture, Agricultural Marketing Service, July 2008. http://dx.doi.org/10.9752/ms031.07-2008.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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