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Relevant bibliographies by topics / Marketing Fraternity

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Journal articles
Dissertations / Theses
Book chapters

Academic literature on the topic 'Marketing Fraternity'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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Journal articles on the topic "Marketing Fraternity"

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Rotfeld, Herbert Jack. "Misplaced marketing." Journal of Consumer Marketing 16, no. 5 (1999): 415–17. http://dx.doi.org/10.1108/07363769910289523.

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Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by focusing the attention on a school’s “values” other than education, for instance after‐school activities, discipline, or teachers’ concerns for children’s self‐esteem. In college education, these benefits might include a sports team’s winning record, fraternity or sorority parties and local drinking establishments. Finally, expresses dissatisfaction th

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Smith, R. G., and R. D. J. Mather. "Marketing herbage seeds." NZGA: Research and Practice Series 3 (January 1, 1985): 93–97. http://dx.doi.org/10.33584/rps.3.1985.3309.

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One of the most underrated factors in our pastoral development has been the humble seed. Rarely recognised, it has made a significant contribution in allowing farmers to increase production within the wide range of climatic and fertility environments encountered in our country. But now, the quality of New Zealand pastures is becoming internationally recognised and has been one of the main contributing factors in the development of our country, together with the drive and competence of our farming fraternity and the abundant use of fertiliser.

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Brunner, Diane DuBose. "Marketing Friendship: Fraternity and the Exaggeration of Other‐ness." Review of Education, Pedagogy, and Cultural Studies 20, no. 2 (1998): 155–72. http://dx.doi.org/10.1080/1071441980200204.

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McCoy, S., and P. J. Du Plessis. "The role of exhibitions in the marketing mix in South Africa." South African Journal of Economic and Management Sciences 3, no. 3 (2000): 459–68. http://dx.doi.org/10.4102/sajems.v3i3.2624.

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Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has been done and published, especially in South Africa. This exploratory study focuses on the use of the exhibition medium as a part of a company's marketing effort. Respondents question the return on investment and the measurability of the medium, while the benefits are in agreement with other published literature. Future research on the effectiveness of the medium and the impact

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Lyerly, Eric. "Did court dismiss wrongful death claim involving off‐campus fraternity?" Campus Legal Advisor 24, no. 7 (2024): 15. http://dx.doi.org/10.1002/cala.41293.

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Boshoff, Christo, and Alwyn P. Du Plessis. "South African consumer sentiment towards marketing." South African Journal of Business Management 23, no. 2 (1992): 33–39. http://dx.doi.org/10.4102/sajbm.v23i2.883.

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Generally the marketing literature suggests that the key to a firm's survival and growth is its satisfaction of consumer needs. This philosophy is embodied in the so-called marketing concept. In order to determine to what extend South African firms succeed in achieving consumer satisfaction, this study investigated empirically, the way in which consumers perceive marketing and marketing related practices. The results of a survey involving 3000 respondents suggest that consumers are fairly dissatisfied with the marketing fraternity and its activities. The 'Index of Consumer Sentiment Towards Ma

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Lyall, A. M. "The Railway Family." Proceedings of the Institution of Mechanical Engineers, Part F: Journal of Rail and Rapid Transit 203, no. 1 (1989): 1–11. http://dx.doi.org/10.1243/pime_proc_1989_203_203_02.

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The Railway Division Chairman reviews his career in Metropolitan Vickers, later GEC, in relation to the worldwide fraternity of railway engineers. He outlines his involvement with the ‘Blue Trains’ and the development of semiconductors and explains how particular problems have been overcome. He discusses the marketing of overseas contracts and describes some of the more recent locomotives that have been successful both in the United Kingdom and overseas. He concludes by mentioning the railway enthusiasts and their contribution to the ‘railway family’.

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Mr., Santosh M. Guruvayyanavar Dr. Mukund Kulkarni. "" ROLE OF DIGITAL MARKETING AND ITS IMPACT IN DECISION MAKING OF A STUDENT FRATERNITY IN HIGHER EDUCATION 2021-2022 "." International Journal of Advance and Applied Research 9, no. 6 (2022): 532–38. https://doi.org/10.5281/zenodo.7085363.

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<strong>Abstract</strong> <em> The Covid-19 pandemic has greatly affected the Indian education sector, especially the admissions and enrolments of university students. The increase in competition among higher education institutions for student admission and enrolment has led to the investment of large amounts of advertising expenditure in branding, advertising and Public Relations activities. This research paper highlights the impact of Digital Marketing Communication Strategies which helps in leveraging the Student Admission Decision Making Process, especially during the coronavirus pand

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Bhayani, Ali. "The difficult act of balancing financial and academic performance: Product adaptation strategies at university branch campuses." Journal of Research in Emerging Markets 1, no. 4 (2019): 33–43. http://dx.doi.org/10.30585/jrems.v1i4.341.

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Adapting a product to suit local requirements is a well-known international marketing strategy. Branch campuses generally adapt programs to suit local requirements. However, the academic fraternity has resisted adaptation on concerns about the dilution of academic standards. This study uses data from five branch campuses to examine the link between adaptation and financial and academic performance. The results indicate that adaption leads to increased financial performance but does not maintain academic standards. The study recommends strategies to maintain a balance between an ethnocentric ap

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Kalyani Rajput and Dr. Rajesh Kumar Pandey. "Pharmaceutical Marketing: A Literature Review." International Journal of Engineering and Management Research 12, no. 2 (2022): 56–63. http://dx.doi.org/10.31033/ijemr.12.2.10.

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Marketing is the essence businesses and the business fraternity globally have accepted this norm of marketing the products effectively in order to achieve desired results. One of the premier and global Industry is Pharmaceutical Industry. It has a wide range of scope right from over the counter (OTC) products to life savings drugs to medical equipments. So much so that Medical Education at large includes a separate section as Pharmaceutical Education and this premium education experiences builds the base for Pharma Product manufacturing. Getting across these products to the Market requires ess

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Dissertations / Theses on the topic "Marketing Fraternity"

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BAKSHI, DIMANSHU, HARSH GUPTA, and SHOBHIT SHARMA. "FACTORS AFFECTING BRAND LOYALTY OF NESTLE POLO." Thesis, 2020. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17998.

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Book chapters on the topic "Marketing Fraternity"

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"Capacity Building Educator." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6528-8.ch007.

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Artificial intelligence is a game changer for education and life as we have known it. The digital world seems to keep on giving and education spaces are constantly challenged to keep up. Ignoring the impact on daily life is not an option. Responsive education must find ways to guide and mentor young people towards ethical and wise actions. Decisions need to be considered and not reactive. Action learning theory is one strategy that can be adaptive to change. The critical element is a willingness from the education fraternity to engage with learners on practical sharing of knowledge and insight

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Thomas, Ursula, Lamarcus J. Hall, Tyra Good, Ansley A. Booker, and Ghangis D. Carter. "Fraternal Organizations and Mentoring." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3285-0.ch015.

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The involvement of African American males in the community and in school-based service-learning programs has been an ongoing conversation not only within the African American community but in academia. Often, when we hear of African American males, it is encumbered with negative images and negative associations versus positive ones. The primary push for this case study is to examine the critical nature of mentoring for African American male use within school-based mentoring and community-based mentoring through Black Greek-Letter fraternity. The following case study will examine the mentoring

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