Books on the topic 'Marketing-Mix'

Mix, Marketing, ed. Le guide marketing mix. Issy-les-Moulineaux: Marketing Mix, 1991.

Ritzerfeld, Ute. Marketing-Mix-Strategien in Investitionsgütermärkten. Wiesbaden: Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-88047-5.

Robinson, Graham. The marketing mix: Video notes. Leeds: Yorkshire Television, 1986.

Rouffignac, Peter Danton de. Packaging in the marketing mix. Oxford: Butterworth-Heinemann, 1990.

Baena, Guillermina. Credibilidad política y marketing mix. México: McGraw Hill, 1998.

Frank, Klaus. Die Smarte Marketing-Mix-Werkstatt. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40613-4.

Codita, Roxana. Contingency Factors of Marketing-Mix Standardization. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6169-3.

Larrarte, Luis Barón. Marketing introduccion: del mix al plan. Madrid: Universidad Pontificia Comillas, 1988.

Hulme, Stephen F. Marketing mix: North Bridge Leisure Centre. [s.l.]: [s.n.], 1986.

Yoon, Mike. Publishers' marketing mix instruments and customers' perception of marketing mix elements in UK computer book market. London: LCP, 2002.

Xander, Heiko Kay. Marketing-Mix-Strategien in umweltfreundlich-differenzierten Märkten. Wiesbaden: Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81481-4.

Savage, Aaran B. Sports sponsorship in the marketing communications mix. [s.l: The Author], 1996.

A, Kerin Roger, and O'Regan Rob 1961-, eds. Marketing mix decisions: New perspectives and practices. Chicago, Ill: American Marketing Association, 2008.

Frey, Albert Wesley. Effective marketing mix: Programming for optimum results. New Hampshire: Amos Tuck School of Business Admin, 2004.

Carter, Stephen. The marketing mix: Social variety : video notes. Leeds: Yorkshire Television Ltd, 1988.

Lilien, Gary L. Marketing mix analysis with Lotus 1-2-3. Palo Alto, CA: The Scientific Press, 1986.

Jean-Charles, Gaté, ed. Design: La stratégie produit. Paris: Eyrolles, 1993.

Waterschoot, Walter van. The 4P classification of the marketing mix revisited. Chicago, Ill: American Marketing Association, 1992.

Ben-Zenou, Claudine. Discuss the value of Viral marketing as part of the online marketing mix. London: LCP, 2000.

Glazer, Rashi. Marketing and the changing information environment: Implications for strategy, structure, and marketing mix. Cambridge, Mass: Marketing Science Institute, 1989.

Glazer, Rashi. Marketing and the changing information environment: Implications for strategy, structure, and marketing mix. Cambridge, Mass: Marketing Science Institute, 1989.

Ray, Saibal, and Shuya Yin, eds. Channel Strategies and Marketing Mix in a Connected World. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-31733-1.

Associates, Wedgwood Markham. Targeting the specifier: The marketing communications mix : 2000 report. London): Wedgwood Markham Associates (Coach House, Ealing Green, London W5 5ER, 2000.

Sanjay, Sood, and Marketing Science Institute, eds. Brand equity and the marketing mix: Creating customer value. Cambridge, Mass: Marketing Science Institute, 1995.

Marketing Science Institute. Research Program, ed. Marketing and the changing information environment: Implications for strategy, structure, and the marketing mix. Cambridge, MA: Marketing Science Institute, 1989.

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Cambridge, Mass: Marketing Science Institute, 1995.

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Cambridge, Mass: Marketing Science Institute, 1995.

Association, Health Visitors', ed. Action for health: Marketing, skill mix, campaigning : an HVA guide. London: Health Visitors' Association, 1994.

McElroy, Peter. Theory of capital, liquidity and marketing mix in retail banking. Dublin: University CollegeDublin, 1988.

Sood, Sanjay. Brand equity and the marketing mix: Creating customer value : conference summary. Cambridge, Mass: Marketing Science Institute, 1995.

Soares, Eric J. Promotional feats: The role of plannedevents in the marketing communications mix. New York: Quorum Books, 1991.

Wiseman, Paul. The extent of below the line marketing in the communication mix. [s.l: The Author], 1996.

Pickton, David. Advertising and public relations: Key elements of the marketing communications mix. Leicester: De Montfort University, 2000.

Baird, Tenney H., State Library of Ohio, and Western Reserve Associates, eds. Marketing & libraries do mix: A handbook for libraries and information centers. Columbus, Ohio: State Library of Ohio, 1993.

Walker, Susan E. The marketing communications mix for the international scuba dive boat industry. Salford: Universityof Salford, 1996.

Baird, Tenney H., State Library of Ohio, and Western Reserve Associates, eds. Marketing & libraries do mix: A handbook for libraries and information centers. Columbus, Ohio: State Library of Ohio, 1993.

Bowman, Douglas. The impact of competitive context on the allocation of marketing mix resources. Fontainebleau: INSEAD, 1998.

Soares, Eric J. Promotional feats: The role of planned events in the marketing communications mix. New York: Quorum Books, 1991.

Magill, Trevor. The role of sponsorship in the marketing mix: A model for its selection. (s.l: The Author), 1995.

Tinsley, Robert N. An investigation of the retail marketing mix and its effectiveness in small shops. Birmingham: Aston University. Management Centre, 1986.

Fisher, Joanna. The potential for sponsorship as a key strategy in the marketing communications mix. London: LCPDT, 1998.

Klunker, Kathrin. The importance of programme-sponsorship as a communicational tool in the marketing mix. London: LCP, 2000.

Oliveira, Antonella Carvalho de, ed. Estrategias de marketing mix para las ventas de pescado de mar en el Perú: -. Brazil: Atena Editora, 2022.

Bonfrer, Andre. Anomalies in estimates of cross-price elasticities for marketing mix models: Theory and empirical test. Cambridge, MA: National Bureau of Economic Research, 2006.

Bonfrer, Andre. Anomalies in estimates of cross-price elasticities for marketing mix models: Theory and empirical test. Cambridge, Mass: National Bureau of Economic Research, 2006.

Scantlebury, Michael Gregory. Effective demand and the marketing mix in the tourism sector: The Barbados experience 1977-1988. Guildford: University of Surrey., 1990.

Codita, Roxana. Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe. Wiesbaden: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2011.

Gallagher, Richard R. Marketing Mix. Tutor Tape, 1990.

Chollet, Michel. Marketing Mix, El. Deusto, 1992.

Gutiérrez Forero, Juan Sebastián. MAPA MARKETING MIX. Universidad Santo Tomas, 2021. http://dx.doi.org/10.15332/dt.inv.2021.02187.