Relevant bibliographies by topics / Marketing of green goods

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing of green goods'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing of green goods"

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VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

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Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficultie
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H G, Anusha. "Green marketing's effect on customer satisfaction and awareness: an empirical study." Brazilian Journal of Development 10, no. 4 (2024): e69262. http://dx.doi.org/10.34117/bjdv10n4-067.

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Environmental sustainability has emerged as a major concern in today's corporate world. Governments are concerned about environmental issues. The term "green" has gained popularity in today's world. Green marketing refers to the strategy of endorsing goods or services that are friendly to the environment, and contribute positively to the earth. It boosts a company's brand and preserves the ecosystem. A boost of companies to use eco-friendly procedures and the provision of more sustainable choices to customers are the two main objectives of green practices marketing. The study goes through to e
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Vrublevska, Olena. "Environmental Goods and Services: Developments of the Concept, the Economic Sector, and the Markets." Studies in Business and Economics 19, no. 1 (2024): 276–300. http://dx.doi.org/10.2478/sbe-2024-0015.

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Abstract Green (environmental) marketing, which promotes cleaner, less detrimental products, is considered to be one of the main contributors to sustainable production and consumption. With the latest EU policy initiatives aimed at acceleration of green transition, it deserves even more attention while the concept of environmental goods and services still remains a subject for discussion, and both comparative environmental impact of some of such products and the green demand probably are overestimated. The studies offer an approach to the theoretical concept of environmental goods and services
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Nahar, Shimun. "Perspectives and Difficulties of Green Marketing: An analysis in the context of Bangladesh." International Journal of Scientific Research and Management (IJSRM) 12, no. 06 (2024): 6600–6605. http://dx.doi.org/10.18535/ijsrm/v12i06.em04.

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Green marketing is a method of using the environmental advantages of a product or service to boost sales. Many buyers would prefer goods that do not affect the environment rather than less eco-friendly products, even though they cost more. Marketers rely on the sustainability advantages of advertising items such as recyclable diapers, energy-efficient light bulbs, and eco-friendly detergents for green marketing. Business and the climate are also interrelated issues in today’s business world. Marketing plays an essential role in solving this environmental business world problem. Nearly every go
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Piyush Mishra and Dr. Charu Khan. "Green Marketing: Adoption Challenges and Global Perspective." International Research Journal on Advanced Engineering and Management (IRJAEM) 3, no. 07 (2025): 2395–98. https://doi.org/10.47392/irjaem.2025.0378.

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Globally, environmentally friendly marketing activities have a much higher priority in social and business life. This is not as if some leaders were from different. The gradual decline of the environment causes concerns for the nation or one or two large famous corporations, which is global threat to environmental, concerns. Thus green marketing strategies are gaining popularity among marketers. They are now developing products and services that are at least usable and meet the requirements of being sustainability. Clients also accept goods and services that claim to protect the environment fr
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Anitha, Dr. R. "Organized Retailing and Planning in Green Retailing Environment Strategies." Royal International Global Journal of Advance and Applied Research 1, no. 4 (2024): 21–24. https://doi.org/10.5281/zenodo.14059994.

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Abstract    Today’s the largest retailing process as a part of holistic approach to addressing through consumer behaviour. The companies to develop in a new way of various techniques to using green marketing strategies in business unit. Green marketing environment production is natural consumption pattern of green products, implementation and development of export opportunities to profitable goods. Now a days the organic nature production system experts in agriculture field to set green consumption new trend in the world. In current market penetration increasing in sales of gre
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Manasa, Kasaram, and Pakalapati Arpitha. "AN OVERVIEW OF GOVERNMENT POLICIES IN FOSTERING GREEN MARKETING IN INDIA." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 08, no. 01(II) (2025): 283–88. https://doi.org/10.62823/ijarcmss/8.1(ii).7359.

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Over the last few years, green marketing has evolved beyond the bounds of traditional marketing due to the rising environmental concerns that have significantly impacted business operations and consumer expectations, paving the way for the emergence of green marketing as a key business strategy. Businesses are now supposed to exhibit their dedication and commitment towards sustainability through responsible practices inclusive of green marketing. Conventionally, green marketing is referred to the process of promotion of goods and services grounded by their environmental benefits. The present r
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Paulos, Bentham. "Green power in perspective: lessons from green marketing of consumer goods." Electricity Journal 11, no. 1 (1998): 46–55. http://dx.doi.org/10.1016/s1040-6190(98)80023-7.

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Magomedova, G. M. "Greenwashing or Current Positioning of Goods." Vestnik of the Plekhanov Russian University of Economics 20, no. 5 (2023): 217–22. http://dx.doi.org/10.21686/2413-2829-2023-217-222.

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The article studies one type of current goods positioning, i. e. greenwashing. Greenwashing is company activity, in which various marketing communications (PR and advertising) are used to demonstrate its ecological orientation instead of real introduction of ecological practices aimed at cutting the negative impact on the environment. The author describes history of greenwashing, provides examples and discusses strategies that help check the current company positioning for using greenwashing. The difference between green marketing and greenwashing was explained. Green marketing is a marketing
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Pimonenko, T., Yu Toptun, and Ya Us. "GENDER ASPECTS AND GREEN MARKETING: CASE FOR UKRAINE." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 2 (2020): 133–40. http://dx.doi.org/10.21272/1817-9215.2020.2-16.

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The paper focused on the analysis of the gender factors under the developing of a marketing program to promote green goods. With the purpose to identify the scientific schools on this theme, the bibliometric analysis was conducted. In 2013 year and 2019 year, there was a significant increase in the number of publications which focused on the investigation on green marketing issues. Such trends could be explained by the growing level of interest of the world community in environmental issues. The findings allowed concluding that green marketing is considered by scientists in linking with such s
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Dissertations / Theses on the topic "Marketing of green goods"

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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин, Olena Yuriivna Chyhryn, et al. "Digital marketing for green goods promotion: modern trends in entrepreneurship." Thesis, Publishing House Alexander Dubček University in Trenčín, 2019. https://essuir.sumdu.edu.ua/handle/123456789/83845.

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In the article mainstreamed the necessity of implementation the digital marketing technologies for green product and services promotion. The main purpose is to analyze the modern tendencies in the entrepreneurship with the connection of the green consumerism and systemize the approaches to spreading digital technologies in the marketing strategies. The authors emphasize the existence of appropriate benefits for green entrepreneurship development with the connection of global tendencies of consumer’s preferences in the wishing to buy green products and goods. At the same time the widening spher
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Morel, Magali, and Francis Kwakye. "Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59596.

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The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. Many studies have been done on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of eco-friendly products. Through the vital information provided by the expertise, competent and experience researchers, companies have understood the importance of green marketing in or
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Gustafsson, Hannah, Lawko Karim, and Fuglerud Helmie Säll. "Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44087.

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Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed.   Purpose: The purpose of this qualitative research paper was to understand and identify underlying enablers and inhibitor to green purchasing behavior amongst young Swedish adults. Furthermore, the authors sought to understand
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Borg, Malin, and Emma Hattenhauer. "Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64682.

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Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. By implementing a “green marketing” strategy, companies use their environmental work as a marketing tool with different agenda
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Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.

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Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are m
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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин та Olena Yuriivna Chyhryn. "Маркетингові детермінанти управління зеленою конкурентоспроможністю". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83337.

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У дисертації поглиблено теоретичні засади виявлення закономірностей розвитку теорії зеленої конкурентоспроможності, розвинено науково-методичне обгрунтування ролі маркетингових детермінант при її дослідженні; поглиблено наукове підгрунтя типологізації теоретико-методичних підходів до визначення її сутності; вдосконалено трактування сутності зеленої конкурентоспроможності та концептуальні засади її формування; поглиблено науково-методичне підгрунтя типологізації підходів до оцінювання зеленої конкурентоспроможності; розроблено теоретико-методологічне підгрунтя оцінювання рівня зеленої конкурент
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Molina, Natália Sanchez. "Marketing ambiental e certificações socioambientais: uma análise no contexto do etanol brasileiro." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/18/18139/tde-09112010-133900/.

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O aumento da demanda mundial por fontes alternativas de energia tem evidenciado o Brasil como ator relevante no mercado internacional, em função de seu histórico e capacidade produtiva de etanol. Porém, apesar de ser um mercado promissor e de alto interesse, também é um mercado bastante exigente em relação às questões ambientais que englobam seu sistema produtivo. O marketing ambiental se apresenta como uma ferramenta importante para garantir ao mercado consumidor de que essas questões ambientais estão sendo bem geridas. Entretanto, muitos são os questionamentos quanto ao que está sendo comuni
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Loewenberg, Estefania. "Green Marketing : An analysis of Green Marketing Campaigns." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-5429.

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This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. This thesis aims to contribute to gain deeper knowledge from the outdoor consumer perspective on
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Kymlová, Šárka. "Green marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11042.

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The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
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Kluge, Philipp Nikolaus [Verfasser]. "Marketing Luxury Goods Online / Philipp Nikolaus Kluge." Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2017. http://d-nb.info/1140368125/34.

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Books on the topic "Marketing of green goods"

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Commission for Environmental Cooperation (Montréal, Québec) and ESSA Technologies (Firm), eds. Assessing Latin American markets for North American environmental goods and services. Commission for Environmental Cooperation, 1996.

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United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection. It's too easy being green: Defining fair green marketing practices : hearing before the Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, June 9, 2009. U.S. G.P.O., 2012.

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Buckner, Dianne. Eco-preneurs: Business goes green. Films for the Humanities & Sciences, 2009.

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Kuhre, W. Lee. ISO 14020s environmental labelling-marketing: Efficient and accurate environmental marketing procedures. Prentice Hall PTR, 1997.

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Weigand, Heiner. Green Marketing. Haufe, 2022. http://dx.doi.org/10.57088/978-3-648-16664-2.

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Ottman, Jacquelyn A. Green marketing. NTC Business Books, 1993.

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Ottman, Jacquelyn A. Green marketing. NTC Business Books, 1994.

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Weigand, Heiner. Green Marketing. Haufe, 2022. http://dx.doi.org/10.34157/978-3-648-16664-2.

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Great Britain. Department of Trade and Industry. Exports to Europe Branch., ed. Marketing consumer goods in Belgium. Exports to Europe Branch, Department of Trade and Industry, 1986.

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Board, British Overseas Trade, ed. Marketing consumer goods in France. British Overseas Trade Board, 1986.

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Book chapters on the topic "Marketing of green goods"

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Chang, Chun-Tuan, Wei-Cheng Yeh, and You Lin. "IS Cute Design Good for Green Products? Influences of Green Appeals and Baby-Face Schema: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_225.

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Maxwell, Robert G. I. "Goods to People or People to Goods?" In Marketing. Macmillan Education UK, 1989. http://dx.doi.org/10.1007/978-1-349-20141-9_6.

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Mazandarani, Mohammad Reza, and Marcelo Royo-Vela. "Unveiling the Collaborative Dynamics of Clusters in Enhancing Cooperation for Green Marketing Initiatives: A Conceptual Model." In Springer Proceedings in Business and Economics. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-70488-8_7.

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AbstractIn the current business landscape, where prioritizing sustainability has become imperative, cooperation in developing green marketing takes center stage. Companies are urged to adopt innovative approaches, transcending individual interests in favor of a collective commitment to the greater good. In this transformative journey, cluster organizations emerge as facilitators, leveraging their inherent advantages to propel and support such innovative endeavors. However, despite the growing scholarly attention toward green marketing and the diminishing significance of geographical proximity
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Ajike, Emmanuel O., Jude C. Nwaulune, Folorunso I. Akande, and Ayodeji G. Bamidele. "The Effect of Green Logistics Practices on the Environmental Sustainability of Selected Fast-Moving Consumer Goods Companies in Nigeria." In Palgrave Studies of Marketing in Emerging Economies. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-83464-6_11.

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Meldrum, Mike, and Malcolm McDonald. "Marketing Capital Goods." In Key Marketing Concepts. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_12.

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Frazier, Jessica Roberts. "Renegade Style." In On Style. punctum books, 2013. https://doi.org/10.21983/p3.0055.0.09.

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In Act 1, Scene 3 of Philip Massinger’s The Renegado (1624), the Turkish princess Donusabrowses through the goods on display at the Tunisian market shop of the Venetian Vitelli. As Jonathan Gil Harris has noted in Sick Economies, such luxury outlets, with their attendant branding, had become almost set pieces of the stage by the early seventeenth century.1 Like runway spec-tators at Fashion Week, Renaissance theater-goers received previews of the latest trends in everything from tobacco paraphernalia to fea-thers. And Vitelli’s inventory, with Venetian mirrors and glass, certainly would have p
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Sattler, Henrik. "Marketing für Frequently Purchased Consumer Goods." In Branchenspezifisches Marketing. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-663-09439-5_28.

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Wagner, Udo, Seung-Hee Lee, Sabine Kleinsasser, and Jutatip Jamsawang. "Luxury Goods vs. Counterfeits: An Intercultural Study." In Luxury Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4399-6_13.

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Chagwesha, Munyaradzi, David Mhlanga, Blessed Mveku, Nyaradzayi Matizanadzo, and Mufaro Dzingirai. "Influence of Green Marketing Strategies on Consumer Purchase Decision: Evidence from Fast-Moving Consumer Goods Industry in Zimbabwe." In The Fourth Industrial Revolution in Africa. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-28686-5_17.

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Ling, Khoo Shen, and Siti Haslina Md. Harizan. "Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Pandemic: Experiences from Malaysia." In Research on Islamic Business Concepts. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-18663-9_2.

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Conference papers on the topic "Marketing of green goods"

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Malhotra, Abhiraj. "System of Intelligent Marketing for Healthcare Goods to Hospital." In 2024 1st International Conference on Sustainable Computing and Integrated Communication in Changing Landscape of AI (ICSCAI). IEEE, 2024. https://doi.org/10.1109/icscai61790.2024.10866683.

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Vijayakumar, R., and A. Geetha. "Impact of Green Marketing Communications on Consumer’s Behaviour." In 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS). IEEE, 2024. https://doi.org/10.1109/icrais62903.2024.10811735.

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Hamberg, Joel. "Going “Green” with Your Painting Company." In Paint and Coatings Expo (PACE) 2007. SSPC, 2007. https://doi.org/10.5006/s2007-00037.

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Abstract This article will help you as a painting contractor to make the change to green products. Four things will be highlighted: How to identify “green” paint products, application methods, marketing their use and turning your project into a winner.
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Dobrea, Razvan Catalin, Maria Loredana Popescu, Ovidiu Andrei Cristian Buzoianu, and Cristina Dima. "Green marketing in the romanian retail." In International Scientific Conference “30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness”. Academy of Economic Studies of Moldova, 2022. http://dx.doi.org/10.53486/9789975155618.07.

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Before the idea of green marketing, companies had to be concerned with what happens to a product during and after its useful life. Companies can manifest this concern by experimenting with ways to re-evaluate and redesign the life stage of the product. Life cycle reassessment focuses on environmental considerations in product development and design, including energy and material inputs and achievements in production, consumption, and disposal of waste products (1994 corporate environmental practices). The implementation of the principles of ecological marketing has been achieved since the 70's
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MITNITCAIA, LIDIA. "THE IMPORTANCE OF RESEARCH ON CROSS-CULTURAL DIFFERENCES IN CONSUMER BEHAVIOR IN FOREIGN MARKETS." In COMPETITIVENESS AND INNOVATION IN THE KNOWLEDGE ECONOMY. Editura ASE, 2025. https://doi.org/10.24818/cike2024.07.

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Culture affects both the choice of goods by an individual consumer and the consumption process of society as a whole. International companies face problems related to cultural differences in consumer behavior and their perception of foreign goods. Currently, the increase in flows of goods across the borders of countries and cultures, the reduction of technological barriers increases the relevance of cross-cultural research. Attention to theoretical and applied cross-cultural studies of consumer behavior is explained by both scientific interest and practical request of enterprises operating in
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Darie, Tatiana. "The role of emotional marketing for an enterprise." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.35.

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For attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. The objective of this research is to determine the importance of using emotional marketing techniques to ensure the success of companies.
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Pawar, Vilis, G. Manoj, G. V. Abhinav Sagar, M. Abirami, P. Shanmugha Priya, and Ashok Kumar Sahoo. "System of Intelligent Marketing for Healthcare Goods to Hospital." In International Conference on Recent Trends in Data Science and its Applications (ICRTDA 2023). River Publishers, 2023. http://dx.doi.org/10.13052/rp-9788770040723.066.

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Krasyuk, I. A., and A. Y. Bragin. "Marketing management experience in high-tech industries." In II All-Russian Scientific Conference "Science, Technology, Society". Krasnoyarsk Science and Technology City Hall, 2022. http://dx.doi.org/10.47813/nto.2.2022.5.244-248.

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The article considers the role of using marketing management experience in the successful functioning of high-tech sector enterprises. When entering the market of goods produced in high-tech industries, an important factor is overcoming consumer barriers associated with the lack of information about fundamentally new products, which actualizes the problem field of research. An incorrect forecast of consumer behavior in relation to new products leads to the choice of an incorrect product promotion strategy, which leads to a lack of demand for new products. The definition of high-tech products i
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Cvetkova, O. L., and A. R. Ajdinyan. "INFORMATION SYSTEM FOR MARKETING DEPARTMENTS OF ENTERPRISES OF AGRICULTURAL COMPLEX." In STATE AND DEVELOPMENT PROSPECTS OF AGRIBUSINESS Volume 2. DSTU-Print, 2020. http://dx.doi.org/10.23947/interagro.2020.2.253-255.

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To make a profit, the campaign must effectively, at a competitive level, sell its goods or services to the end customer. For this purpose, marketing departments are created at enterprises. The structure of the information system of the marketing department of the agricultural enterprise is proposed. This system will improve the efficiency of both the marketing department and the entire enterprise as a whole. Using the proposed system ensures the preservation of information resources, ensuring the continuity of business processes, increasing profits and sales of the company, creating a positive
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Zubova, Karina Vyacheslavovna, and Natalia Aleksandrovna Kryuchkova. "SPECIFICS OF INFLUENCE MARKETING AS A PROMOTION TOOL." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-167/171.

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The article analyse of the Russian market in the field of promoting goods and services via the Internet. In the context of the rapid development of online advertising, modern ways and channels of promotion were analyzed. Recommendations were made, and the main trends in the development of Internet marketing in Russia were highlighted.
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Reports on the topic "Marketing of green goods"

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Wiser, R., and S. Pickle. Green marketing, renewables, and free riders: increasing customer demand for a public good. Office of Scientific and Technical Information (OSTI), 1997. http://dx.doi.org/10.2172/645498.

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Bird, L. A., and E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/882040.

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Bird, L., R. Wustenhagen, and J. Aabakken. Green Power Marketing Abroad: Recent Experience and Trends. Office of Scientific and Technical Information (OSTI), 2002. http://dx.doi.org/10.2172/15000428.

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Swezey, B., and L. Bird. Information Brief on Green Power Marketing Fourth Edition. Office of Scientific and Technical Information (OSTI), 1999. http://dx.doi.org/10.2172/12186.

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Sweezey, B., and A. Houston. Information Brief on Green Power Marketing, 2nd Edition. Office of Scientific and Technical Information (OSTI), 1998. http://dx.doi.org/10.2172/1072787.

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Wiser, R., J. Fang, K. Porter, and A. Houston. Green Power Marketing in Retail Competition: An Early Assessment. Office of Scientific and Technical Information (OSTI), 1999. http://dx.doi.org/10.2172/6730.

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Cho, Hyeon Jeong, and Sojin Jung. Marketing Green Apparel: Do Advertisement Claims Influence Consumer Perceptions? Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1796.

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Friedman, B., and M. Miller. Green Pricing Program Marketing Expenditures: Finding the Right Balance. Office of Scientific and Technical Information (OSTI), 2009. http://dx.doi.org/10.2172/968189.

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Jacobsen, Mark, Jacob LaRiviere, and Michael Price. Public Goods Provision in the Presence of Heterogeneous Green Preferences. National Bureau of Economic Research, 2014. http://dx.doi.org/10.3386/w20266.

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Bird, L. A., and E. S. Brown. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), 2006. http://dx.doi.org/10.2172/1219305.

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