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1

Overton, Rodney. Sponsorships: Finding and selling marketing partnerships. Boat Harbour, N.S.W: Martin Books, 2008.

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2

Buzzell, Robert D. Channel partnerships: A new approach to streamlining distribution. Cambridge, Mass: Marketing Science Institute, 1994.

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3

Murray, Nick. Shared perceptions: The art of marketing real estate partnerships. Shrewsbury, N.J: R.A. Stanger, 1986.

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4

Walk your talk: Grow your business faster through successful cross-promotional partnerships. Berkeley, Calif: Spiral Pub., 1994.

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5

Oburai, Prathap. Strategic marketing alliances, partnerships, and networks: The logic of cooperation, roots, evaluation and advantage. Ahmedabad: Indian Institute of Management, 2006.

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6

Cause marketing: Build your image and bottom line through socially responsible partnerships, programs, and events. Chicago: Dearborn Trade Pub., 2002.

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7

1949-, Humphries Andrew, ed. Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. London: Kogan Page, 2009.

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8

Building the value machine: Transforming your business through collaborative customer partnerships. London: Kogan Page, 2010.

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9

Saenger, Bruce W. Marketing mutual funds and limited partnerships to your life insurance clients. [New York]: Farnsworth, 1985.

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10

Oburai, Prathap. An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and emperical investigation leading to 3Rs framework. Ahmedabad: Indian Institute of Management, 2006.

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11

Campbell, Alexandra J. The effect of fast market responsiveness on supply partnerships. Cambridge, Mass: Marketing Science Institute, 1995.

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12

Cavanagh, Thomas E. Community connections: Strategic partnerships in the digital industries. New York: Conference Board, 1999.

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13

International, Livestock Congress (1994 Houston Tex ). Focus on the future: Meeting challenges, forming partnerships : 1994 International Livestock Congress proceedings. [Texas]: The Foundation, 1994.

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14

Lissenburgh, Steve. Knowledge links: Innovation in university-business partnerships. London: Institute for Public Policy Research, 2000.

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15

Litman, Kathleen. Leveraging marketing innovation for optimal results: Leading CMOs on distinguishing your brand, discovering the next big idea, and using partnerships to expand your business. [Boston, Mass.?]: Aspatore, 2009.

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16

Palamides, Thomas. Hollywood vinaigrette: Finding partnerships in digital entertainment = Vinaigrette à la Hollywood : former des partenariats dans l'industrie du divertissement numérique. Ottawa, Ont: Foreign Affairs and International Trade = Affaires étrangères et Commerce international, 2005.

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17

Robin, Simons, ed. Doing best by doing good: How to use public purpose partnerships to boost corporate profits and benefit your community. New York, N.Y., U.S.A: Dutton, 1992.

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18

Forsström, Birgitta. Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies: An empirical case study. Åbo: Åbo Akademi University Press, 2005.

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19

Profitable sales partnerships: A guide to managing and motivating agents, distributors, importers, and anyone else who sells your product! London: Financial Times, 1994.

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20

E, Snyder James. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships. Norcross, GA (P.O. Box 7500, Norcross 30091-7500): Harrison Co., 1992.

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21

American Hospital Association. Society for Healthcare Planning and Marketing. Annual Meeting. Strategic partnerships: Working together to shape the future, proceedings, the 15th Annual Meeting of the Society for Healthcare, Planning and Marketing, Chicago, Illinois, May 2-5, 1993. [Chicago?]: Society for Healthcare, Planning and Marketing of the American Hospital Association, 1993.

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22

Bureau, Fiji Visitors. Winning through partnership!: Marketing plan, 2004. Suva, Fiji]: Fiji Visitors Bureau, 2004.

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23

Snyder, James E. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships, limited liability companies. 3rd ed. Suwanee, GA (1327 Northbrook Pkwy., Suite 400, Suwanee 30024-3586): Harrison Co., 2000.

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24

E, Snyder James. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships, limited liability companies. 2nd ed. Norcross, GA (3110 Crossing Park, Norcross 30071-1367): Harrison Co., 1995.

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25

E, Snyder James. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships, limited liability companies. 4th ed. Suwanee, Ga: Thomson/West, 2003.

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26

Phansalkar, S. J. Evolving technology through collaboration and partnership. New Delhi: International Development Enterprises (India), 2005.

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27

Schreiber, Alfred L. Lifestyle and event marketing: Building the new customer partnership. New York: McGraw-Hill, 1994.

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28

Randall, Geoffrey. Trade marketing strategies: The partnership between manufacturers, brands, and retailers. 2nd ed. Oxford: Butterworth-Heinemann, 1994.

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29

The cool factor: Building your brand's image through partnership marketing. Hoboken, N.J: Wiley, 2009.

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30

Woods, Robin. What's in it for me?: A marketer's guide to establishing an equal partnership with customers. New York: AMACOM, 1993.

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31

Woods, Robin. What's in it for me?: A marketer's guide to establishing an equal partnership with consumers. Markham, Ont: WIFM Marketing, 1990.

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32

Jaffe, Joseph. Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue, and partnership. Hoboken, N.J: John Wiley & Sons, Inc., 2008.

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33

Virolainen, Veli-Matti. Motives, circumstances, and success factors in partnership sourcing. Lappeenranta, Finland: Lappeenranta University of Technology, 1998.

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34

Madhuri, N. V. Partnership strategies for marketing of rural products: A study of Vindhya Valley Project. Hyderabad: National Institute of Rural Development, Ministry of Rural Development, Govt. of India, 2010.

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35

Kunitzky, Ron. Partnership marketing: How to grow your business and transform your brand through smart collaboration. Mississauga, Ont: J. Wiley & Sons Canada, 2011.

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36

Susan, Mellon, ed. The artist-gallery partnership: A practical guide to consigning art. 2nd ed. New York: Allworth Press, 1998.

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37

Susan, Mellon, ed. The artist-gallery partnership: A practical guide to consigning art. 3rd ed. New York: Allworth Press, 2008.

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38

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: The University of Exeter and Escuela Superior de Marketing de Gipuzkoa. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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39

editor, Allen Anne Marie, ed. How To Work with Small Businesses: Advice and Guidance for Providers of Training and Business Support. [Place of publication not identified]: Distributed by ERIC Clearinghouse, 2001.

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40

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Staffordshire University and the Escuala Superior de Ciencias Empresariales Marketing y Relaciones Públicas: Overseas partnership report. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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41

California. Legislature. Assembly. Select Committee on the Americas. Hearing/roundtable discussion: Regionalism, the Greater Los Angeles Basin Region Agreement, and the Power in Regional Partnership Agreement. Sacramento, CA: Assembly Publications Office, 1995.

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42

Agri Marketing Summit 2009 (2009 New Delhi, India). Agri Marketing Summit 2009: Public private partnership for inclusive growth, 16-17 December 2009, New Delhi : need for agrimarketing reforms : improvement in marketing systems & infrastructure. New Delhi: Confederation of Indian Industry, 2009.

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43

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: Staffordshire University and The Escuela Superior de Ciencias Empresariales Marketing y Relaciones Públicas. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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44

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: Henley Management College and InterCollege Cyprus. Gloucester: Quality Assurance Agency for Higher Education, 2001.

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45

Directorate, Quality Assurance Agency for Higher Education Institutional Review. Overseas partnership audit report: Lancaster University and the Universidad Pontificias Comillas. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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46

Seminar, International Tape/Disc Association. Technology and marketing, partnership for the 80's: Proceedings, International Tape/Disc Association's seventeenth Annual Seminar, March 11-14, 1987. New York, N.Y. (10 Columbus Circle, Suite 2270, New York, N.Y. 10019): The Association, 1987.

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47

Canada. Parliament. House of Commons. Standing Committee on Foreign Affairs and International Trade. Canadian SMEs in the world economy: Developing effective business-government partnership for international success : report of. Ottawa, Canada: Public Works and Govt. Services Canada, 1996.

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48

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: University of Wales Institute, Cardiff and Fundación San Valero. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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49

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: University of Lincolnshire and Humberside and Colegio Universitario Melchor de Jovellanos. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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50

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: The University of Wales and the Know How Group of Colleges. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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