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Journal articles on the topic 'Marketing of partnerships'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Duane, Sinead, and Christine Domegan. "Social marketing partnerships: Evolution, scope and substance." Marketing Theory 19, no. 2 (2018): 169–93. http://dx.doi.org/10.1177/1470593118799810.

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The popularity and benefits of social marketing partnerships accord partnerships as the 5th ‘P’ of the social marketing mix and an essential element of interventions. Yet the scope and substance of partnerships within social marketing remains ambiguous and is an underutilized marketing mix tool. This article critically examines over 50 years of social marketing academic literature to uncover and unpack the full potential of social marketing partnerships and the various forms taken. Periodization is applied as a lens and method for modelling partnership evolution over time. Three dominant eras

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Duane, Sinead, Sinead Duane, Christine Domegan, and Brendan Bunting. "Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change." Journal of Social Marketing 12, no. 1 (2021): 49–75. http://dx.doi.org/10.1108/jsocm-10-2020-0200.

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Purpose The United Nations (UN) 17 Sustainable Development Goals (SDG) places partnerships as a vital mechanism, which strengthens the implementation of change strategies. The SDG targets are ambitious; acknowledging the interconnected multifaceted issues that are currently facing society. Similarly, social marketing thought is transitioning to embrace systemic change strategies, realising no one organisation can have an impact on the emerging grand challenges. Partnerships are the 5th P in the social marketing mix, however, partnerships is also a nebulous term which has been criticised for la

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TSYBKO, Nataliia. "MODERN PARTNER MARKETING TOOLS ON THE B2B MARKET." Herald of Khmelnytskyi National University. Economic sciences 322, no. 5 (2023): 157–62. http://dx.doi.org/10.31891/2307-5740-2023-322-5-26.

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The article describes modern tools that will help increase the success of marketing partnerships, based on the experience of leading Ukrainian enterprises in the development and implementation of marketing strategies of partner channels that have already achieved certain results. The key elements of a successful marketing partnerships strategy are covered, from identifying target partners and creating compelling value propositions to training and tracking campaign performance. The main performance indicators and key advantages for the marketing partnerships strategy are defined. Marketing mate

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Rezaei, Jafar, Roland Ortt, and Paul Trott. "Supply chain drivers, partnerships and performance of high-tech SMEs." International Journal of Productivity and Performance Management 67, no. 4 (2018): 629–53. http://dx.doi.org/10.1108/ijppm-01-2017-0017.

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Purpose The purpose of this paper is to examine high-tech small-to-medium-sized enterprises (SMEs) supply chain partnerships. Partnerships are considered at the level of business function rather than the entire organisation. Second, the drivers of SMEs to engage in partnerships are assessed to see whether functions engage in partnerships for different reasons. Third, performance per function is assessed to see the differential effect of partnerships on the function’s performance. Design/methodology/approach In this study, the relationship between the drivers of SMEs to engage in partnerships,

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Sarvini, Hikmanila, Sukmawati Abdullah, and Putu Arimbawa. "POLA KEMITRAAN PETANI DALAM PEMASARAN RUMPUT LAUT DI DESA KOLESE KECAMATAN PASIKOLAGA KABUPATEN MUNA." Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat 3, no. 2 (2023): 42. http://dx.doi.org/10.56189/jippm.v3i2.42370.

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This study aims to: (1) analyze the pattern of farmer partnerships in seaweed marketing in Kolese Village, Pasikolaga District, Muna Regency, (2) Analyze how partnerships in the seaweed marketing sector in Kolese Village, Pasikolaga District, Muna Regency, affect farmers' income. This study was carried out in November 2022 in the Kolese Village, Pasikolaga District, Muna Regency, with a total of 20 respondents chosen by a straightforward random selection method. data analysis using class intervals and descriptive statistics. The results of this study show that (1) In Kolese Village, Pasikolaga

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Anderson, Peggy. "The rehabilitation and employer partnership: Walking the walk." Journal of Vocational Rehabilitation 16, no. 2 (2001): 105–9. http://dx.doi.org/10.3233/jvr-2001-00116.

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This articles reviews the basic principles of marketing and applies them to partnerships between staff in vocational rehabilitation organizations and the business community. Best practices are shared for developing and strengthening such partnerships. In addition, guidelines and components for rehabilitation personnel training programs are provided and designed to strengthen the business-rehabilitation partnership.

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Negoro, Abul Haris Suryo, Abdul Kholiq Azhari, and Anastasia Murdyastuti. "PARTNERSHIP MODEL IN IMPROVING CIVIL FARMERS COMPETITIVENESS IN BONDOWOSO DISTRICT." International Journal of Social Science and Business 3, no. 4 (2019): 377. http://dx.doi.org/10.23887/ijssb.v3i4.18680.

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Business partnerships between medium-sized entrepreneurs, large and small entrepreneurs, are carried out in the partnership triangle to increase added value and product competitiveness. Partnerships can overcome the problems of capital, management, entrepreneurship, technology, and network marketing. Widespread market share and cassava marketing network, as a manifestation of increasing competitiveness and added value of cassava, as well as the realization of the partnership principle. Although the partnership model is pseudo, the implementation of the partnership principle is active, the busi

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Niko Pahlevi Hentika and Erna Agustina. "Tourism Marketing: Banyuwangi Regency Government Partnership with Local Mass Media in Banyuwangi." Santhet (Jurnal Sejarah Pendidikan Dan Humaniora) 8, no. 1 (2024): 333–41. http://dx.doi.org/10.36526/santhet.v8i1.3597.

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Banyuwangi Regency is one of the districts that is currently aggressively developing tourism potential. This development has been carried out since Regent Abdullah Azwar Anas. This is because the natural and cultural potential that Banyuwangi has is very good for tourism. One way to develop this is through partnerships in various fields. One of the most important areas in tourism development is partnerships in the field of tourism marketing. The partnership carried out so far is between the Banyuwangi Regency government and local mass media. Because of the above phenomenon, this qualitative-de

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Sorensen, Julie A., Devon Brewer, Lynae Wyckoff, Melissa Horsman, Erika Scott, and John J. May. "Building Safety Partnerships Using Social Network Analysis." Social Marketing Quarterly 19, no. 2 (2013): 67–75. http://dx.doi.org/10.1177/1524500413483457.

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Although public–private partnerships have been useful components in public health and safety initiatives, little has been published on how to cultivate effective public health and safety partnerships for upstream social marketing initiatives. Using the development of a U.S. tractor safety alliance as an example, we illustrate how social network analysis can be used to identify organizations that are likely to be strategic partners and targets for upstream social marketing. In our project, knowledgeable informants first identified members of a national agricultural stakeholder network in the Un

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Wölfel, Joachim, and Pan Theo Grosse-Ruyken. "Fairness of the NPD partnership’s financial distribution pie." Journal of Business & Industrial Marketing 34, no. 5 (2019): 1016–29. http://dx.doi.org/10.1108/jbim-11-2018-0339.

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Purpose Industry practice shows that buyer-supplier partnerships are negatively influenced by zero-sum pie-sharing competition. Interfirm rivalry vis-à-vis a fair financial distribution of the mutually generated partnership pie is a growing source of concern for firms because fairness has a direct effect on the competitiveness of a partnership. This study aims to examine the consequences of fairness in pie-sharing within buyer-supplier new product development (NPD) partnerships on product-innovation, product-quality and product-cost, as well as the mediating role of opportunism. Design/methodo

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Kuzmynchuk, Nataliia V., Svitlana V. Dombrovska, Oksana B. Konarivska, Nelli A. Leonenko, Svitlana V. Chernobrovkina, and Natalya V. Asaulenko. "Increasing marketing activity of hotel and restaurant business enterprises as a basis for the development of the tourism industry." Journal of Geology, Geography and Geoecology 30, no. 2 (2021): 306–14. http://dx.doi.org/10.15421/112127.

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   Modern views on the role and importance of partnership marketing are the basis for the effective strategyormation for the competitiveness of the hotel and restaurant industry and the tourism business in a crisis time of the tourism industry due to the coronavirus pandemic and the effect of restrictive measures. The presented article is aimed at the using modern analytical and methodological tools for assessing the competitive status and marketing activity of the hotel and restaurant enterprises and tourism business in the context of applying the principles of marketing par

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Muhammad Haq, Farooq. "The significance of partnership as a marketing strategy for Islamic spiritual tourism." Journal of Islamic Marketing 5, no. 2 (2014): 258–72. http://dx.doi.org/10.1108/jima-11-2013-0079.

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Purpose – This paper aims to highlight the significance of partnership among stakeholders as a marketing strategy for Islamic spiritual tourism. Partnership as a marketing strategy is studied by interviewing stakeholders on the supply side of Islamic tourism. Only recently, Islamic spiritual tourism has been identified, not recognised yet, as a growing segment of Islamic tourism that needs to be effectively marketed. Design/methodology/approach – Convenient sampling was used in this exploratory research to select and interview tourism operators selling in-bound and out-bound Islamic spiritual

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Apriza, Sari, Engkos Achmad Kuncoro, Firdaus Alamsjah, and Asnan Furinto. "Enhancing partnership performance of medical clinics in Java, Indonesia: Perspective of women’s managerial roles." Problems and Perspectives in Management 22, no. 3 (2024): 628–42. http://dx.doi.org/10.21511/ppm.22(3).2024.48.

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This study aims to determine the role of women with managerial positions in medical clinics and the ways in which they can enhance the performance of their partnerships to optimize business opportunities within the healthcare services sector of Indonesia. The study identified two key challenges: complex requirements from corporate partners and limited partnership capabilities of female employees. The study used entrepreneurial marketing theory as a framework to identify the key factors that can improve partnership performance by strengthening the capabilities of women in these roles. The study

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Abratt, Russell, and Phillip Michael Kelly. "Customer–supplier partnerships." Industrial Marketing Management 31, no. 5 (2002): 467–76. http://dx.doi.org/10.1016/s0019-8501(01)00174-2.

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Rayne, Daniel, Civilai Leckie, and Heath McDonald. "Productive partnerships? Driving consumer awareness to action in CSR partnerships." Journal of Business Research 118 (September 2020): 49–57. http://dx.doi.org/10.1016/j.jbusres.2020.06.037.

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Thach, Elizabeth C., and Janeen Olsen. "Building Strategic Partnerships in Wine Marketing." Journal of Food Products Marketing 12, no. 3 (2006): 71–86. http://dx.doi.org/10.1300/j038v12n03_06.

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Warnaby, Gary, David Bennison, Barry J. Davies, and Howard Hughes. "People and partnerships: marketing urban retailing." International Journal of Retail & Distribution Management 32, no. 11 (2004): 545–56. http://dx.doi.org/10.1108/09590550410564773.

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Taylor, Gordon D. "Regional marketing partnerships and adventure travel." Tourism Management 15, no. 4 (1994): 302–3. http://dx.doi.org/10.1016/0261-5177(94)90050-7.

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Ярощук, А. Б. "Strategic long-term partnerships in the company's marketing management system." Экономика и предпринимательство, no. 4(141) (July 11, 2022): 971–77. http://dx.doi.org/10.34925/eip.2022.141.4.175.

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В статье раскрыты авторские подходы к выстраиванию стратегических долгосрочных партнерств в системе управления маркетинговой деятельностью компании. Особое внимание при этом уделяется развитию системы партнерства в современных экономических условиях, когда отмечается повсеместный разрыв уже ранее сложившихся экономических и торговых взаимоотношений. Проводится анализ влияния вновь возникающих дистрибьюторских рисков на действующую систему партнерств, рассматриваются декомпозиционные факторы рентабельности инвестиций в цепь снабжения. The article reveals the author's approaches to building stra

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Mooney, Paige, and Melissa Davies. "Evaluating Name, Image, Likeness Partnerships for Women in the NCAA." Case Studies in Sport Management 12, S1 (2023): S13—S17. http://dx.doi.org/10.1123/cssm.2022-0029.

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This case tasks students with navigating the endorsement process for brands seeking to partner with student-athletes as a result of their ability to now legally accept payment for their name, image, and likeness. Students will help a marketing consulting firm as they make recommendations about which athlete to select; identify how a brand (Brave Hydration) can work with the athlete to activate this partnership; and how much each partnership might cost compared with other current student-athlete Name, Image, and Likeness partnerships. The case pulls from principles of endorsement marketing, bra

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Rayne, Daniel, Heath McDonald, and Civilai Leckie. "Assessing strategic social partnerships between professional sports teams and NPOs in Australian football." International Journal of Sports Marketing and Sponsorship 20, no. 3 (2019): 446–61. http://dx.doi.org/10.1108/ijsms-12-2018-0127.

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Purpose The purpose of this paper is to assess corporate social responsibility (CSR) implemented via social partnerships between professional sports teams and not-for-profit organizations according to current theoretical perspectives. Limited resources and outcomes often mean there is a gap between theory and practice, the implications of which are not well understood. Design/methodology/approach Five partnerships in Australian football were analyzed via case study methodology which incorporated interviews, analysis of websites, social media and annual reports. Findings Despite being used as a

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Setyaningsih, Yofi Rinjani, Bryan Kalbu Adhi, Khotianisa Siffa Pradina, and Maharani Imran. "Marketing Public Relations Strategy in the Convection Industry." Galore International Journal of Applied Sciences and Humanities 9, no. 1 (2025): 10–20. https://doi.org/10.52403/gijash.20250102.

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The government supports the development of MSMEs in Indonesia, yet its reach has not fully covered all MSMEs. Companies must implement a Marketing Public Relations (MPR) strategy to face competition in the convection industry, enhance their reputation, and boost sales. This study aims to describe the implementation of the MPR strategy and identify the obstacles faced by the convection industry in Indonesia. This study uses a qualitative method with a case study design. Data collection techniques with interviews and observations. Data analysis techniques include data reduction, data display, an

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CHUNIKHINA, Tetіana, Viktoriia DATSENKO, Iryna KYRCHATA, and Larysa HARMIDER. "Management of the organization process of the company strategic partnership: marketing aspect." Economics. Finances. Law 1, no. - (2023): 27–32. http://dx.doi.org/10.37634/efp.2023.1.6.

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Introduction. The process of marketing formation of partnerships between the subjects of economic activity entering into the interaction is investigated and the methodical approach to numerical evaluation of this process is justified taking into account aspects of their production activity. As the environment becomes more complex, increasingly competitive and less predictable, a company, if it wants to survive, must operate at the higher level and involve a wide range of capabilities. Development of multiple capabilities and achieving benefits across a range of activity indicators puts manager

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Siju, Sirajul Islam, Salina Akter, Sazzad Hossain, and Mohitul Ameen Ahmed Mustafi. "How Do Supply Chain Management Practices Influence Organizational Performance? A Case Study of Bangladesh's Agro-Food Industry." Asian Journal of Economics, Business and Accounting 24, no. 7 (2024): 430–46. http://dx.doi.org/10.9734/ajeba/2024/v24i71421.

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Introduction: Supply chain management practices are essential for enhancing organizational performance, particularly in the Agro-food industry. This study examines the impact of specific SCM factors—Strategic Supplier Partnership, Customer Relationship, Level of Information Sharing, and Quality of Information Sharing—on organizational performance in Bangladesh. Methodology: Data were collected via a structured questionnaire targeting key stakeholders in Bangladesh's Agro-food industry, using a 5-point Likert scale to measure responses. Structural equation modeling (SEM) was utilized to analyze

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Sudrajat, Jajat, and Meiryani Meiryani. "ONLINE MARKETING PARTNERSHIP APPLICATION USING THE CONCEPT OF BUSINESS MODEL CANVAS." ICCD 1, no. 1 (2018): 496–500. http://dx.doi.org/10.33068/iccd.vol1.iss1.73.

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The purpose of implementing the long-term Community Service Program in the program is to produce a partnership model with Online Marketing Partnership Application using the concept of Business Model Canvas. This strategy is conducted to build partnerships with related parties that can increase success in the sector of Small and Medium Enterprises Silver Crafts by implementing strategies through online marketing of products. This Online Marketing Partnership application aims to accelerate the development of silver craftsmen in the village so as to increase sales. The method to be used is fact f

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Hennink-Kaminski, Heidi, Chioma Ihekweazu, Amber E. Vaughn, and Dianne S. Ward. "Using Formative Research to Develop the Healthy Me, Healthy We Campaign." Social Marketing Quarterly 24, no. 3 (2018): 194–215. http://dx.doi.org/10.1177/1524500418785357.

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Although social marketing principles have been successfully employed in school-based obesity prevention interventions, their use in early care and education (ECE) settings has been limited. This paper reports on formative research to develop Healthy Me, Healthy We ( HMHW), an innovative social marketing campaign that encourages partnership between parents and providers to foster healthy eating and physical activity in preschoolers. To guide campaign development, we consulted existing literature and identified useful theories. In addition, three focus groups with providers ( n = 17) and four wi

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Widodo, Sugeng, Heni Sulistyawati Purwaning Rahayu, Pandu Laksono, et al. "Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach." AGRARIS: Journal of Agribusiness and Rural Development Research 11, no. 1 (2025): 103–20. https://doi.org/10.18196/agraris.v11i1.441.

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Sorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency and partnership models in sorghum development in Daerah Istimewa Yogyakarta and Central Java Provinces. The research analyzed the marketing cost, marketing margin, farmers’ share, and partnership cultivation models of the sorghum. The data were collected through surveys, interviews, and observation

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Lei, Shi, Chinmoy Ghosh, and Han Srinivasan. "Should They Play? Market Value of Corporate Partnerships With Professional Sport Leagues." Journal of Sport Management 24, no. 6 (2010): 702–43. http://dx.doi.org/10.1123/jsm.24.6.702.

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Corporate partnerships with professional sport leagues are growing rapidly. How can we assess the value of such partnerships? Using an event study method, this research examined the economic effects of corporate partnerships with six professional sport organizations (NFL, MLB, NBA, NASCAR, NHL, and PGA). Three new interesting results were found. (1) Though a partnering firm experiences a net-of-market increase in shareholders’ value of 2.93% from a new corporate partnership with a professional sport league at the two-day window (0, +1), renewals of corporate partnerships induced a significant

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Baluk, Nadiia, Ilona Androshchuk, Nataliia Havadzyn, Zinaida Zhyvko, and Vadim Hura. "Marketing and Sustainable Economic Development of the Energy Complex: A Case Study of the Administrative And Legal Planning of a Public-Private Partnership." International Journal of Religion 5, no. 9 (2024): 908–18. http://dx.doi.org/10.61707/eazpbk06.

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The main purpose of the article is to present a modern methodological approach to choosing the most optimal model of administrative and legal planning of public-private partnership in the context of sustainable development of the energy complex, taking into account various aspects, including issues of security and rational resource use. The object of the study is a system of administrative and legal planning public-private partnership models in the context of sustainable development and security of the energy complex. The research methodology involves the use of the method of strategizing of a

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Nurjati, Eka, and Fransisca Susanti Wiryawan. "The Sustainability of Contract Farming Model: A Case Study of an Agribusiness Company." Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan 24, no. 1 (2023): 52–76. http://dx.doi.org/10.23917/jep.v24i1.19613.

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The benefits of the agricultural partnership for companies are achieving supply continuity and quality. Meanwhile, partner farmers get price guarantees and marketing certainty. However, several aspects threaten sustainability. As a case study of PT SSS, this research used qualitative descriptive analysis. The results of the situational analysis show that the performance of PT SSS in 2021 is positive as reflected in the sales, profits, market share, and additional workforce, while the performance of partner farmers also is positive during the partnership with the company. There are two partners

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Suárez, David F., and Nicole Esparza. "Institutional Change and Management of Public–Nonprofit Partnerships." American Review of Public Administration 47, no. 6 (2015): 648–60. http://dx.doi.org/10.1177/0275074015619482.

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This article focuses attention on the institutional context of cross-sector collaboration and its effects on partnership management. Drawing on fieldwork and 54 interviews from 2011 to 2013, we investigate an innovative public–nonprofit partnership within a local unit of the National Park Service. The collaboration demonstrates the power and potential of public–nonprofit partnerships while revealing tensions that cross-sector activities can provoke in an organizational field. We focus on two ongoing processes of institutional change in the nonprofit sector that shape these dynamics: (a) manage

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Kartika, Lindawati, Windi Gunawan, Lutfi Syahreza Lubis, et al. "Strategi Pengembangan Budi Daya dan Pemasaran Ubi Jalar di Desa Sukajadi, Kecamatan Tamansari, Kabupaten Bogor." Jurnal Pusat Inovasi Masyarakat (PIM) 6, no. 2 (2024): 208–20. https://doi.org/10.29244/jpim.6.2.208-220.

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Sukajadi Village, located in Kecamatan Tamansari, Kabupaten Bogor, has significant agricultural land with the majority of its residents being farmers. Despite its high agricultural potential, most farmers still face various challenges such as traditional marketing methods, unstable crop prices, limited commodity variety, and lack of knowledge about cultivation techniques. One of the potential yet underutilized commodities is sweet potatoes. KKN-T IPB students designed the Agriwork program, a workshop on sweet potato cultivation and marketing techniques, in collaboration with the Agribusiness a

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Cherrington, Janet. "Community-University Partnerships and Strategic Marketing Planning." Journal of the World Universities Forum 1, no. 1 (2008): 155–62. http://dx.doi.org/10.18848/1835-2030/cgp/v01i01/56571.

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Thomas, Jane. "Happily Ever after …? Partnerships in Social Marketing." Social Marketing Quarterly 14, no. 1 (2008): 72–75. http://dx.doi.org/10.1080/15245000701849195.

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Partnership marketing (especially with commercial partners) is a relatively new concept in the realm of United Kingdom public health care but one that can offer a number of benefits especially when the project in question has a limited budget.

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Sensiper, Sylvia. "Generating Family-School Partnerships through Social Marketing." Social Marketing Quarterly 5, no. 1 (1999): 16–21. http://dx.doi.org/10.1080/15245004.1999.9961033.

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Wright, Gillian H., and Andrew Taylor. "Strategic partnerships and relationship marketing in healthcare." Public Management Review 7, no. 2 (2005): 203–24. http://dx.doi.org/10.1080/14719030500091251.

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Sanz, Luis J., and Mario Lazzaroni. "Teaching note Agora Partnerships Nicaragua." Journal of Business Research 62, no. 9 (2009): 913–15. http://dx.doi.org/10.1016/j.jbusres.2008.10.011.

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Grieshop, James, Myriam Grajales-Hall, Cynthia Bates, Martha Stiles, and Lupe Ortiz. "On the Road with the Loteria: The Evolution of a Motor Vehicle Safety Social Marketing Program for Latino Farm Workers." Social Marketing Quarterly 4, no. 2 (1998): 36–46. http://dx.doi.org/10.1080/15245004.1998.9960995.

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In social marketing, the 4 P's of product, price, place, and promotion are commonly accepted dogma (Andreasen, 1995:15). Their application to the development of effective social marketing interventions, in turn, must be supported by market and audience research, a challenging and often difficult task. On the surface, the specification of these elements may suggest that their application leads down a straight road to desired outcomes. In the real world, the development process usually moves along a much more winding road. The Maneje Seguro! (Drive Safely!) program, initiated in 1994, illustrate

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Erwin, Erwin, Haris Maupa, Julius Jilbert, and Abdullah Sanusi. "Amplifying the Customer Voice: Unleashing the Power of Influencer Partnerships and Co-creation to Drive Viral Growth." International Journal of Religion 5, no. 11 (2024): 8114–22. http://dx.doi.org/10.61707/yb8qg779.

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The escalating prominence of social media trends within micro and small enterprise (MSEs) marketing strategies has prompted this research. Its primary objective is to scrutinize the influence of influencer marketing and co-creation on MSEs' marketing performance, with viral marketing serving as a mediating factor. A survey involving 214 MSEs, utilizing a 5-point Likert scale questionnaire, yielded the data for this study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through Warp-PLS version 8.0. The findings reveal that both influencer marketin

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Abercrombie, Ann, Darcy Sawatzki, and Lynne Doner Lotenberg. "Building Partnerships to Build the Best Bones Forever!" Social Marketing Quarterly 18, no. 1 (2012): 55–66. http://dx.doi.org/10.1177/1524500411435484.

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Government, nonprofit, and corporate partners can be critical to achieving national, state, or local social marketing goals. Yet, partners are often underutilized by social marketing programs. Managers of a national bone health campaign targeting girls ages 9–14 in the United States avoid this problem using marketing principles and the marketing mix to involve partners in developing and delivering campaign components and to manage mutually beneficial partnership efforts. The approach has resulted in a campaign that attracts an ever-increasing number of partners and activities that provide girl

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Boenigk, Silke. "The Politics of Partnerships: A Critical Examination of Nonprofit-Business Partnerships, by M. M. Seitanidi." Journal of Nonprofit & Public Sector Marketing 23, no. 1 (2011): 95–97. http://dx.doi.org/10.1080/10495142.2010.508479.

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Arifin, Samsul, and Nurul Komaryatin. "ENTREPRENEURIAL ORIENTATION, ROLE OF THE GOVERNMENT, AND PARTNERSHIP ON MARKETING PERFORMANCE OF FURNITURE EXPORT SMES: A STUDY ON FURNITURE EXPORT COMPANIES IN JEPARA." Journal of Management and Entrepreneurship Research 1, no. 1 (2020): 24–36. http://dx.doi.org/10.34001/jmer.2020.6.01.1-3.

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Objective: The study is to analyze the role of the government, entrepreneurial orientation and partnership on marketing performance in the Jepara furniture industry. The objects of the research are furniture export companies in Jepara. Research Design & Methods: The sample was 100 respondents and the sampling technique was the simple random sampling technique. The data analysis uses the PLS technique. Findings: The testing results using PLS illustrates that partnership on marketing performance shows the t value of 0.045974; entrepreneurial orientation on marketing performance shows the t v

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Сюткин, В. Л. "ЭТИКА И ДОВЕРИЕ В МАРКЕТИНГОВЫХ ПАРТНЕРСТВАХ В ЦИФРОВУЮ ЭПОХУ". Вестник Академии права и управления, № 2(83) (26 травня 2025): 172–80. https://doi.org/10.47629/2074-9201_2025_2_172_180.

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В цифровую эпоху маркетинговые партнерства становятся всё более распространенным инструментом развития бизнеса, требующим прочного этического основания и доверия между участниками. В данной статье рассмотрена роль этики и доверия как факторов устойчивости партнерских отношений в сфере цифрового маркетинга. Проведен анализ теоретических подходов к маркетингу отношений, подчеркивающих, что этические нормы и доверительные отношения снижают трансакционные издержки и повышают эффективность сотрудничества. На основе открытых данных 2020–2024 годов изучены кейсы российской компании «Магнит» и междуна

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Raletić Jotanović, Saša, Mina Kovljenić, Andrea Okanović, Radovan Vladisavljević, and Slobodan Živkucin. "PARTNERSTVO KAO MARKETING STIMULANS EKOLOŠKI ODGOVORNE TRGOVINE NA PROSTORU BIVŠE JUGOSLAVIJE." Oditor 9, no. 3 (2023): 81–114. http://dx.doi.org/10.59864/oditor32303rj.

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The environment is very endangered today, which is why ecologically responsible trade is necessary. Partnership is one of the marketing tools of environmentally responsible trade. Because of the above, the goal of the study is to find and compare partnerships that would increase environmentally responsible trade in the territory of the former Yugoslavia. According to the author's knowledge, this would be the first such cross-cultural research. The research was conducted with a questionnaire on a sample of 1550 respondents. The sampling methods were the stratified sample method and the simple r

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Wichansky, Anna M., Charles N. Abernethy, Miriam E. Kotsonis, D. C. Antonelli, and Peter P. Mitchell. "Selling Ease of Use: Human Factors Partnerships with Marketing." Proceedings of the Human Factors Society Annual Meeting 32, no. 10 (1988): 598–602. http://dx.doi.org/10.1518/107118188786762766.

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As customer demand surges for products which are easy to use, human factors and marketing professionals are working together more frequently. The purpose of this panel is to discuss ways in which human factors and marketing can interact to provide and promote usability. Panelists will share their successes and failures in working with marketing by describing case studies of collaborative work. The pros and cons of joint efforts will be discussed in a moderated question and answer format with audience participation. Brad Woolsey of Parallax Marketing Research will be a discussant.

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Olexander, Shafalyuk. "Improving approaches of marketing pricing in logistics systems of industrial enterprises and startup projects in global competition." Economics: time realities 1, no. 41 (2019): 66–71. https://doi.org/10.5281/zenodo.3241297.

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The article shows the role of the effectiveness of marketing pricing and the development of partnerships in ensuring the global competitiveness of industrial enterprises and start-up projects. The attention is focused on the problems of analytical and real integration of all parts of the industrial and commercial systems of domestic industrial enterprises. The prospects of optimization of partnership parameters on the basis of a single marketing strategy, pricing model in the system are determined. There is an objective need to take into account the strategic, financial and investment aspects

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Setyaningrum, Agustina, and Ernastin Maria. "Peningkatan Jaringan Kemitraan Kelompok Wanita Pengolah Produk Hasil Perikanan di Pantai Kuwaru Bantul." Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat 8, no. 1 (2022): 77–83. http://dx.doi.org/10.29244/agrokreatif.8.1.77-83.

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A group of female fishery in Kuwaru Beach, Bantul processes fishery products into processed products that have a higher economic value. The problems faced by the group are limited marketing and PIRT permits. The purpose of this Community Partnership Program (PKM) is to build a network of partnerships so that the female fishery group become independent and competitive. Initial identification was carried out through in-depth interviews with group leaders and focus group discussions with all group members. The method of the program includes training to improve product quality, PIRT management, di

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Webster, Frederick E. "The Changing Role of Marketing in the Corporation." Journal of Marketing 56, no. 4 (1992): 1–17. http://dx.doi.org/10.1177/002224299205600402.

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New organization forms, including strategic partnerships and networks, are replacing simple market-based transactions and traditional bureaucratic hierarchical organizations. The historical marketing management function, based on the microeconomic maximization paradigm, must be critically examined for its relevance to marketing theory and practice in the 1990s. A new conception of marketing will focus on managing strategic partnerships and positioning the firm between vendors and customers in the value chain with the aim of delivering superior value to customers. Customer relationships will be

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Tambunan, Tulus T. H. "EXPORT OF INDONESIAN MSEs AND THE ROLE OF PARTNERSHIP." Journal of Developing Economies 6, no. 2 (2021): 235. http://dx.doi.org/10.20473/jde.v6i2.28747.

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There have been many theoretical and empirical studies on the main factors `determining the ability of micro and small enterprises (MSEs) in developing countries to export. However, so far, there has been very little attention to the role of partnerships between MSEs and large enterprises (LEs), government agencies, banks, or others. The purpose of this study is to fill this gap in the existing literature with the case of MSEs in the manufacturing industry (called micro and small industries or MSIs) in Indonesia. It is a descriptive study that analyses secondary data from a national survey con

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Taranich, A., and D. Pelekhtskiy. "Service / Partnership Marketing in the Digital Economy." Economic Herald of the Donbas, no. 3 (73) (2023): 32–38. http://dx.doi.org/10.12958/1817-3772-2023-3(73)-32-38.

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The paper reveals the features of affiliate marketing on the Internet as a component of marketing services / partnerships, taking into account the development of the digital economy, considers the types and directions of application of affiliate marketing, systems and methods of paying for partner services, gives examples of successful deployment of partner programs and their economic performance. The purpose of the work involves the disclosure of the features of the use of marketing services in the context of digitalization and the formation of partnerships in the orientation of traditional c

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