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1

Overton, Rodney. Sponsorships: Finding and selling marketing partnerships. Martin Books, 2008.

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2

Buzzell, Robert D. Channel partnerships: A new approach to streamlining distribution. Marketing Science Institute, 1994.

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3

Pandit, Venkatraman Meera, ed. Manufacturer and retailer relationships: Replacing power with strategic marketing partnerships. Marketing Science Institute, 1991.

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4

Fuller, James P. Research and development limited partnerships, 1985: Structuring, financing, and marketing. Practising Law Institute, 1985.

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5

Murray, Nick. Shared perceptions: The art of marketing real estate partnerships. R.A. Stanger, 1986.

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6

Oburai, Prathap. Strategic marketing alliances, partnerships, and networks: The logic of cooperation, roots, evaluation and advantage. Indian Institute of Management, 2006.

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7

Saenger, Bruce W. Marketing mutual funds and limited partnerships to your life insurance clients. Farnsworth, 1985.

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8

Cheverton, Peter. Building the value machine: Transforming your business through collaborative customer partnerships. Kogan Page, 2010.

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9

Oburai, Prathap. An exploration of customer-supplier alliances and partnerships: A synthesis of literature review and emperical investigation leading to 3Rs framework. Indian Institute of Management, 2006.

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10

1949-, Humphries Andrew, ed. Strategic alliances and marketing partnerships: Gaining competitive advantage through collaboration and partnering. Kogan Page, 2009.

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11

Campbell, Alexandra J. The effect of fast market responsiveness on supply partnerships. Marketing Science Institute, 1995.

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12

Cavanagh, Thomas E. Community connections: Strategic partnerships in the digital industries. Conference Board, 1999.

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13

International, Livestock Congress (1994 Houston Tex ). Focus on the future: Meeting challenges, forming partnerships : 1994 International Livestock Congress proceedings. The Foundation, 1994.

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14

United Nations. Economic Commission for Latin America and the Caribbean. División de Comercio Internacional e Integración, ed. Public-private partnerships for innovation and export development: The Irish model of development. CEPAL, 2010.

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15

Lissenburgh, Steve. Knowledge links: Innovation in university-business partnerships. Institute for Public Policy Research, 2000.

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16

Palamides, Thomas. Hollywood vinaigrette: Finding partnerships in digital entertainment = Vinaigrette à la Hollywood : former des partenariats dans l'industrie du divertissement numérique. Foreign Affairs and International Trade = Affaires étrangères et Commerce international, 2005.

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17

Litman, Kathleen. Leveraging marketing innovation for optimal results: Leading CMOs on distinguishing your brand, discovering the next big idea, and using partnerships to expand your business. Aspatore, 2009.

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18

Forsström, Birgitta. Value co-creation in industrial buyer-seller partnerships--creating and exploiting interdependencies: An empirical case study. Åbo Akademi University Press, 2005.

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19

Robin, Simons, ed. Doing best by doing good: How to use public purpose partnerships to boost corporate profits and benefit your community. Dutton, 1992.

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20

E, Snyder James. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships. Harrison Co., 1992.

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21

American Hospital Association. Society for Healthcare Planning and Marketing. Annual Meeting. Strategic partnerships: Working together to shape the future, proceedings, the 15th Annual Meeting of the Society for Healthcare, Planning and Marketing, Chicago, Illinois, May 2-5, 1993. Society for Healthcare, Planning and Marketing of the American Hospital Association, 1993.

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22

Bureau, Fiji Visitors. Winning through partnership!: Marketing plan, 2004. Fiji Visitors Bureau, 2004.

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23

Snyder, James E. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships, limited liability companies. 3rd ed. Harrison Co., 2000.

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24

E, Snyder James. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships, limited liability companies. 4th ed. Thomson/West, 2003.

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25

E, Snyder James. Snyder North Carolina corporation law and practice: Including business corporations, nonprofit corporations, professional corporations, cooperative associations, marketing associations, actions by and against corporations, limited partnerships, limited liability companies. 2nd ed. Harrison Co., 1995.

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26

Phansalkar, S. J. Evolving technology through collaboration and partnership. International Development Enterprises (India), 2005.

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27

Board, Northern Ireland Tourist, ed. Marketing in partnership: A comprehensive marketing guide for the Northern Ireland Tourism Industry. Northern Ireland Tourist Board, 1999.

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28

Schreiber, Alfred L. Lifestyle and event marketing: Building the new customer partnership. McGraw-Hill, 1994.

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29

Randall, Geoffrey. Trade marketing strategies: The partnership between manufacturers, brands, and retailers. 2nd ed. Butterworth-Heinemann, 1994.

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30

Woods, Robin. What's in it for me?: A marketer's guide to establishing an equal partnership with customers. AMACOM, 1993.

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31

Barnes, John. Marketing judo: Building your business using brains not budget. Prentice Hall Business, 2003.

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32

Jaffe, Joseph. Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue, and partnership. John Wiley & Sons, Inc., 2008.

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33

Woods, Robin. What's in it for me?: A marketer's guide to establishing an equal partnership with consumers. WIFM Marketing, 1990.

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34

Virolainen, Veli-Matti. Motives, circumstances, and success factors in partnership sourcing. Lappeenranta University of Technology, 1998.

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35

United States. International Trade Administration, ed. The U.S. Department of Commerce's Market Development Cooperator Program: "a new partnership between the private sector and the federal government". U.S. Dept. of Commerce, International Trade Administration, 1995.

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36

United States. International Trade Administration., ed. The U.S. Department of Commerce's Market Development Cooperator Program: "a new partnership between the private sector and the federal government". U.S. Dept. of Commerce, International Trade Administration, 1995.

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37

Madhuri, N. V. Partnership strategies for marketing of rural products: A study of Vindhya Valley Project. National Institute of Rural Development, Ministry of Rural Development, Govt. of India, 2010.

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38

Kunitzky, Ron. Partnership marketing: How to grow your business and transform your brand through smart collaboration. J. Wiley & Sons Canada, 2011.

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39

American Institute of Architects. International Markets and Practice Committee., ed. International markets and practice: Establishing successful patnerships with foreign architects : trends and opportunities in the Americas. American Institute of Architects, 1995.

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40

United States. International Trade Administration. Office of Textiles and Apparel, ed. The Market Development Cooperator Program: A public/private partnership to expand exports and create jobs for Americans. U.S. Dept. of Commerce, International Trade Administration, 1998.

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41

Siderine, Rolando. Business Partnerships Handbook : Acquisition of Partnership Products: Online Marketing Opportunity. Independently Published, 2021.

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42

Ahonen, Tomi T., Timo Kasper, and Sara Melkko. 3G Marketing: Communities and Strategic Partnerships. Wiley & Sons, Incorporated, John, 2007.

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43

Ahonen, Tomi T., Timo Kasper, and Sara Melkko. 3G Marketing: Communities and Strategic Partnerships. Wiley & Sons Australia, Limited, John, 2005.

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44

Ahonen, Tomi T., Timo Kasper, and Sara Melkko. 3G Marketing: Communities and Strategic Partnerships. Wiley, 2004.

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45

Hassan Bokhari, Partnerships - Advocacy - Marketing - Communications - Resource Mobilisation. Blurb, 2017.

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46

Selling: Building Partnerships (The Irwin Series in Marketing). 2nd ed. Richard D Irwin, 1995.

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47

Tanner, John F., Barton A. Weitz, and Stephen Bryon Castleberry. Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing). 5th ed. Irwin/McGraw-Hill, 2003.

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48

Futrell, Charles, and Barton A. Weitz. Selling: Building Partnerships (McGraw-Hill/Irwin Series in Marketing). Irwin/McGraw-Hill, 2007.

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49

Tanner, John F., Stephen B. Castleberry, and Barton A. Weitz. Selling: Building Partnerships (Irwin/Mcgraw-Hill Series in Marketing). 3rd ed. Richard D Irwin, 1998.

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50

Tanner, John F., Barton A. Weitz, and Stephen Bryon Castleberry. Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing). Irwin/McGraw-Hill, 2003.

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