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Dissertations / Theses on the topic 'Marketing planning system'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Chernetska, Diana. "Strategic marketing planning in the period of market uncertainty : MTS Ukraine case study." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16619.

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Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. This study includes the overview of the factors which need to be considered while developing a strategy. Moreover, a significant emphasize is made on the contemporary deriving challenges at the market. The purpose of the study is to investigate a new approach to the strategic planning, named “Early warning system”. For that purpose, it was conducted

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2

Рябушка, Л. Б. "Удосконалення системи маркетингового планування в діяльності зовнішньоорієнтованого підприємства". Master's thesis, Українська академія банківської справи Національного банку України, 2009. http://essuir.sumdu.edu.ua/handle/123456789/49701.

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3

Gomes, Roger. "The influence of just-in-time systems on physical distribution channel performance: an experiment utilizing a dynamic simulation decision support system." Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/53696.

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Currently many American industrial firms are considering the adoption of Just-In-Time (JIT) as an inventory control/material flow system. A JIT system can have several configurations. Examples exist of JIT being applied system-wide between all the echelons which make up a channel. There are also examples of firms adopting JIT only on the materials management side, or alternatively, only on the physical distribution side of a particular focal organization (echelon) within a channel. The reality of uncertainty in the channel's operation and environment suggests that alternative inventory system

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4

Gultová, Pavla. "Marketingový plán personálního informačního systému Kompas2." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224422.

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The diploma thesis focuses on creation of the marketing plan for the HR information system Kompas2 that is produced and distributed by PC HELP, a.s. The theoretical part also deals with mapping of modern marketing trends. When designing marketing activities, great attention is paid to Internet marketing, with an emphasis on content marketing.

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Погорілко, Д. Ю. "Вдосконалення системи управління маркетинговою діяльністю банку (на матеріалах АТ КБ "ПРИВАТБАНК")". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25181.

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Погорілко, Д. Ю. Вдосконалення системи управління маркетинговою діяльністю банку (на матеріалах АТ КБ "ПРИВАТБАНК") : випускна кваліфікаційна робота : 075 "Маркетинг" / Д. Ю. Погорілко ; керівник роботи Т. А. Рябова ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 73 с.<br>Кваліфікаційна робота присвячена вдосконаленню управління маркетинговою діяльністю банку. Перший розділ роботи містить характеристику сутності управління маркетингом та особливостей маркетингу в банківській сфері. Другий розділ містить аналіз діяльності Приватбанку, аналіз

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Emanuelsson, Isabella. "(Un)Deliberate Choices of Dubious Funds in the Swedish Pension System : Which Individuals Choose Dubious Funds Within the Swedish Pension System?" Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Nationalekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48554.

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There are ongoing discussions about a new reform of the mandatory fully funded individual accounts in the Swedish public pension system. Since the initial round in 2000, several funds have been excluded from the platform due to deceptive, and sometimes criminal, behavior towards the consumers. This paper analyzes which individuals that have invested in these funds, examines possible explanations for this, and sheds light on the current structure of the Premium Pension Scheme. By using a rich dataset on 650,000 individuals that consist of both those who have been in six particular dubious funds

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Кударевко, Олег Володимирович, та Oleg Kudarevko. "Організація проведення маркетингових досліджень на підприємстві, на прикладі ТОВ “Західхімпостач”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30185.

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Об’єктом дослідження виступає – організація маркетингових досліджень ТзОВ “Західхімпостач” у сучасному мінливому середовищі. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад організації проведення маркетингових досліджень ТзОВ “Західхімпостач”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо комплексу заходів організації маркет

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Baosuwan, Kunthorn. "The study to determine customers preference of using claims system via the internet at National Insurance Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2939.

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Бець, Юлія Олексіївна, та Julia Betz. "Дослідження управління збутовою політикою в організації, на прикладі ТзДВ “В’язовець”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30184.

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Об'єкт дослідження – дослідження збутової політики ТзДВ “В’язовець”. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад управління збутовою політикою ТзДВ “В’язовець”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо удосконалення збутової політики ТзДВ “В’язовець”, обгрунтовано пропозиції щодо реорганізації відділу маркетингу, вд

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Нікітенко, М. С. "Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25180.

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Нікітенко, М. С. Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / М. С. Нікітенко ; керівник роботи Т. В. Забаштанська ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 84 с.<br>У роботі обґрунтовано теоретико-методичні та практичні засади реалізації системи планування нової продукції на підприємстві. У першому розділі визначено сутність поняття нова продукція як економічної категорії; розглянуто особливості організації процесу плануван

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11

Lipaj, Dmitrij. "Evaluation of influence of information systems on business performance." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140127_100154-93678.

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Information systems are used to increase business performance to gain competitive advantage. Information systems affect both financial measures and internal processes, thus providing different benefits to organisation. The main objective of the thesis is to create a model for evaluation of business performance through implementation of information systems. The thesis consists of three parts. In the theoretical part definition on what are information systems, enterprise resource planning systems and how do they correspond to each other were given. Explanation on how information systems can

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12

Lískovcová, Jaroslava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17748.

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The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing infor

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Wilson, Hugh N. "An investigation into the impact of decision support systems on strategic marketing planning practice." Thesis, Cranfield University, 1996. http://dspace.lib.cranfield.ac.uk/handle/1826/9936.

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Relatively few companies gain the benefits from marketing planning claimed by prescriptive literature. This results from cognitive, procedural, resource, organisational, cultural and data availability barriers to effective planning. Research in other domains suggests that decision support systems (DSS) could assist in reducing some of these barriers. The research aim was therefore to examine whether and how DSS could be used to improve strategic marketing planning practice. The research method incorporated: iterative development of a DSS named EXN4AR a formative evaluation of the prototype sys

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Wilson, Hugh. "An investigation into the impact of decision support systems on strategic marketing planning practice." Thesis, Cranfield University, 1996. http://dspace.lib.cranfield.ac.uk/handle/1826/9936.

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Relatively few companies gain the benefits from marketing planning claimed by prescriptive literature. This results from cognitive, procedural, resource, organisational, cultural and data availability barriers to effective planning. Research in other domains suggests that decision support systems (DSS) could assist in reducing some of these barriers. The research aim was therefore to examine whether and how DSS could be used to improve strategic marketing planning practice. The research method incorporated: iterative development of a DSS named EXN4AR a formative evaluation of the prototype sys

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15

Linde, Azanne. "A spatially integrated approach for tourism planning and marketing in rural mountainous areas : the Montagu region." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52135.

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Thesis (MA)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: The aim of this study was to identify marketable tourism products in rural mountainous regions, specifically the Montagu region. These products could stimulate economic growth, because it would provide the means for integrated regional tourism planning and improved marketing strategies. An integrated approach was adopted, implying that environmental, economic and entrepreneurial components were considered in the research. The environmental component refers to the identification and spatial location of existing and potentia

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16

王達才 and Tat-choi Wong. "The strategic importance of information systems to airline revenue management." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266873.

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McGarrie, Brian. "A framework for the selection and implementation of production planning and control systems for small manufacturing companies." Thesis, Liverpool John Moores University, 1996. http://researchonline.ljmu.ac.uk/5566/.

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This study describes the development and application of a framework to aid small manufacturing companies in the selection, improvement and implementation of production planning and control systems. The framework is developed from the existing literature, which indicates an almost total absence of similar frameworks for small manufacturing companies. The literature was categorised in a Supply Chain Management manner to facilitate close relations between companies when undertaking improvements to the production planning and control system. The framework involves an examination of four phases wit

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18

Nawaz, Amir. "The Perceiced Impact of Business Intelligence Tools on Marketing Success." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-10849.

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Purpose: The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology: This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. Primary data has been used in this thesis to evaluate the information technology impact on the market performance for pharmaceutical industries. The SPSS software package is used to analyze the employee responses and statistical technique. Regression analysis is used to check the impact of information technology on mark

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Labre, Nathalie Sandra. "An instance of the trade between the United States and Latin America applied to the playground industry." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1960.

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This project presents the marketing strategy that should be developed in order to be successful in the Latin American market. Therefore, it is necessary to analyze the market's opportunities and threats linked to the customers/consumers expectations by using the SWOT (strengths, weaknesses, opportunities and threats) analysis.

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Martin, Benjamin A. "TWO ESSAYS ON WHOLE FARM MODELING AND CROP MARKETING IN WESTERN KENTUCKY." UKnowledge, 2018. https://uknowledge.uky.edu/agecon_etds/65.

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This thesis is composed of two essays that investigate whole farm planning and crop marketing in western Kentucky. In the first essay, contracting decisions between food corn producers and a mill are analyzed to observe factors affecting the bushel amount farmers contract. Unbalanced panel data containing seven years’ worth of pricing and contract information are used with a fixed-effects model to generate parameter estimates and quantify their effect on bushels contracted. It was found that contract attributes, market condition, and relationship-specific assets had a significant effect on pro

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Katerna, Olga, and Ольга Костянтинівна Катерна. "Modern information technology in business." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/53437.

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Катерна О. Сучасні інформаційні технології в бізнесі // Сучасні проблеми менеджменту: матеріали XVII Міжнародної науково-практичної конференції. – Національний авіаційний університет. – Київ, 2021. - С. 19-20<br>In recent decades, the amount of information in society in general and information used in the enterprise in particular has increased dramatically. This is due to the growing rates of development of science and technology, the emergence of new technologies, and their rapid replacement. In the markets of raw materials and products, conditions have developed that require constant monitor

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Haile, Yohannes. "Sustainable Value And Eco-Communal Management: Systemic Measures For The Outcome Of Renewable Energy Businesses In Developing, Emerging, And Developed Economies." Case Western Reserve University School of Graduate Studies / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=case1459369970.

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Chang, Chih-hao, and 張志豪. "The Planning and Design of Marketing Research System." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/77691881938256538049.

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LIANG, CHUN-KAI, and 梁鈞凱. "Marketing Planning of Temple Management Information System – Temple Master Information System as An Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3p4d4d.

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碩士<br>嶺東科技大學<br>國際企業系碩士班<br>106<br>In the Taiwanese culture, religion beliefs occupy a great place in the hearts of the people. They need enormous funds and manpower from the Pilgrimaging, lighting worship candles, Pacifying Taisui and the Ghost Festival. In this research, the data collected through field interviews and software research can be used to understand the problems and conflicts encountered by temple managers. The study conducted a questionnaire interviews with 25 temples in Taichung and Changhua to understand the management status and needs of each temple. In the study of temple ma

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YANG, CHONG-QI, and 楊崇奇. "A study on strategic information system planning for fruit and vegetable marketing." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/48636827326869088048.

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Chen, Chien-Chih, and 陳建誌. "Planning for Improvement of an eMail Marketing System — The case of Company E." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/38082984153873749965.

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碩士<br>國立中央大學<br>資訊管理學系在職專班<br>101<br>How to group members into clusters, and send customized emails to members in different clusters, is an important problem in eMail Marketing Systems. This will not only reduce email traffics and cost for the business, but will also reduce members’ resentment to untargeted and unwelcome mailings, potentially resulting in cancelling subscription or reporting the mailing as spam. This study enlisted a major client for an e-marketing company, chosen the RFM model as the basis of a email marketing campaign, and attempted to verify if the RFM model can act as an e

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Liu, You-Ting, and 劉宥庭. "A Study for the Requirement Analysis of Integrated Marketing Planning and Executions of Auxiliary System." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rm58xw.

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碩士<br>玄奘大學<br>資訊管理學系碩士班<br>106<br>The marketing area can be subdivided into many categories. There are advertising, market survey, public relations, the Internet, graphic production, CRM (Customer Relationship Management). Integrated marketing, in fact, covers these areas. Many agencies of advertising and marketing around the world are constantly rebuilding themselves at the speed of light, which can be exciting and daunting as it brings more competition and fragmentation. As consumer behavior continues to evolve, the demand for brand-driven relevance increases. Although we have more opportuni

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Li, Yen-Chun, and 黎妍君. "MARKETING PLANNING FOR THE OCEANOGRAPHIC SATELLITE INFORMATION SYSTEM- A CASE STUDY OF CATSAT IN TAIWANESE MARKETS." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/37971511998822597852.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>94<br>In Taiwan, the business of fishery and its related industries always rely on every kind of fish for living. Once the fishery has faced a difficult situation, catch limited and vessels reduced, it will affect against the business. The oceanographic satellite information system is a tool which can help in fishing, if it also faced the same difficult situation. The current study assists this industry to understand Taiwan Far Ocean Fishery’s demand on what kinds of oceanographic satellite data, the way in retrieving data, and purchase behavior. Finally, it analyz

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Cho, Meichuan, and 卓美涓. "Planning Marketing Information System for an Agribusiness Organization─A Case Study for The Pure Green Organic Vegetables Distribution Center." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/09783648424932113141.

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碩士<br>國立屏東科技大學<br>農企業管理系<br>89<br>A case study on the Pure Green organic vegetables distribution center was conducted to help the case organization to plan a Marketing Information System (MKIS) to enhance its overall performance in the market place. There are four major objectives in this search: 1.To examine the conditions and steps to be taker for introducing a MKIS. 2.To construct a practical framework MKIS for agribusiness organization that engaged in production and marketing activities. 3.To lay out the sources of information and the requirement

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Kumar, B. J. Ashwini. "A Stakeholder-Based Planning Framework For The Gherkin Agricultural Export Zone In Karnataka." Thesis, 2009. https://etd.iisc.ac.in/handle/2005/669.

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In 2001, the Government of India announced a program for the establishment of Agricultural Export Zones (AEZ). This is the first national program in India to adopt a regional approach to promoting exports of agricultural products, with the combined action of the central and state governments. The gherkin AEZ, covering eight districts of Karnataka, was notified in November 2001. Gherkin is an export-oriented vegetable that is being produced and exported from Karnataka since the late 1980s. Exploration of data on gherkin exports and cultivation costs, for the period 2001-06, revealed the followi

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Kumar, B. J. Ashwini. "A Stakeholder-Based Planning Framework For The Gherkin Agricultural Export Zone In Karnataka." Thesis, 2009. http://hdl.handle.net/2005/669.

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In 2001, the Government of India announced a program for the establishment of Agricultural Export Zones (AEZ). This is the first national program in India to adopt a regional approach to promoting exports of agricultural products, with the combined action of the central and state governments. The gherkin AEZ, covering eight districts of Karnataka, was notified in November 2001. Gherkin is an export-oriented vegetable that is being produced and exported from Karnataka since the late 1980s. Exploration of data on gherkin exports and cultivation costs, for the period 2001-06, revealed the followi

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Ku, Chung Sheng, and 顧景昇. "The Study of Planning of Hotel''s Marketing Information Systems in Taiwan." Thesis, 1993. http://ndltd.ncl.edu.tw/handle/44584919054644961634.

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"Business plan for ILove.com." 2000. http://library.cuhk.edu.hk/record=b5890171.

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by Fu Chi Pang, Wei Hong, Wilson.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 2000.<br>Includes bibliographical references (leaves 37-38).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>Chapter<br>Chapter I. --- BUSINESS OBJECTIVE --- p.1<br>Chapter II. --- INTERNET INDUSTRY OVERVIEW --- p.2<br>Development of the Internet Population --- p.2<br>World Wide Web --- p.3<br>Asia-Pacific Internet Growth Opportunities --- p.4<br>Key Internet Business Opportunities --- p.6<br>Advertising --- p.6<br>E-commerce --- p.6<br>Market Potential --- p.7<br>Hong Kong --- p.8<br>Chapt

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Silva, Marco António Garcia. "Impacto do COVID-19 e dos sistemas de IA na gestão fiscal das empresas." Master's thesis, 2021. http://hdl.handle.net/10071/23073.

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Tendo em conta a crise atual, dois temas que se têm tornado cada vez mais relevantes e presentes na nossa sociedade são a pandemia do COVID-19 e o desenvolvimento e implementação de Inteligência Artificial (IA) nas empresas. Por um lado, o COVID-19, resultado das restrições impostas para a contenção do vírus, tem complicado o cumprimento e gestão fiscal por parte das empresas e, por outro lado, a introdução de sistemas inteligentes tem procurado combater estas dificuldades ao auxiliar na execução e cumprimento de toda a matéria fiscal. O objetivo desta investigação foca-se em estudar não só d

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Raposo, João Nuno Marques. "Avaliação do sucesso da adoção de um ERP no contexto de educação da gestão no ensino universitário." Master's thesis, 2017. http://hdl.handle.net/10071/16090.

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Os sistemas de Enterprise Resource Planning (ERP) são hoje considerados o pilar central das empresas, visto suportarem todas as atividades empresariais a uma escala global. Com o crescimento do mercado de sistemas empresariais, existe uma forte procura das empresas por colaboradores com competências na área. Esta é uma oportunidade que as instituições de ensino têm vindo a aproveitar, de forma a melhorar os seus ìndicies de performance (empregabilidade, procura, satisfação, entre outros), e a aproximarem as competências dos alunos com as necessidades do mercado. Nesta dissertação pretend

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