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Journal articles on the topic 'Marketing planning system'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Duan, Yanqing, and Phillip Burrell. "A hybrid system for strategic marketing planning." Marketing Intelligence & Planning 13, no. 11 (1995): 5–12. http://dx.doi.org/10.1108/02634509510147670.

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Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Tourism information system." Lizing (Leasing), no. 4 (August 24, 2022): 51–55. http://dx.doi.org/10.33920/vne-03-2204-07.

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The article discusses the information system in the field of tourism, namely, the marketing system of continuous coordination of the offered services with the services that are in demand on the market, which the travel company is able to offer at a profit and more efficiently than competitors as a result of operational marketing activities.Considering the tourism industry, it should be noted that consumers' concepts of the best types of recreation are changing, as is the fashion for prestigious vacation spots. Therefore, in the process of analyzing, planning, implementing, and monitoring the p

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Velikikh, K. "STRATEGIC MARKETING PLANNING AND PLANNING ALGORITHM." Series: Economic science 5, no. 172 (2022): 22–25. http://dx.doi.org/10.33042/2522-1809-2022-5-172-22-25.

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The article analyzes the importance of strategic marketing planning in the management of companies under the conditions of a competitive market. Strategic marketing planning, which is considered an important management tool, began to be used by companies as one of the main assistants in decision-making and achieving set goals. Marketing planning, which can be considered as a by-product of the business plan, makes an important contribution to the formation of the company's business, as it provides conditions for forecasting events and decision-making. This planning, if prepared according to the

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Raimbekov, Zh S., B. U. Syzdykbayeva, and L. K. Doltes. "Agri-food marketing system: marketing approach." Problems of AgriMarket, no. 2 (June 30, 2023): 136–46. http://dx.doi.org/10.46666/2023-2.2708-9991.13.

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The purpose of the article is to develop recommendations on improving the mechanism of marketing system and formation of channels for promoting agricultural products. Methods – analytical, generalization, comparative analysis, economic and statistical, expert survey. Results – the problems and prospects of creating a national commodity distribution network (CDN) are considered. The factors influencing the development of CDN are analyzed. The authors state the need to create an organized and regulated wholesale trade in food products based on the effective use and modernization of the existing

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Korinyev, Valentyn, Serhii Romanchuk, and Svitlana Boiko. "Costs in the Marketing Planning System at the Enterprise." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 5(38) (2020): 182–89. http://dx.doi.org/10.32515/2663-1636.2020.5(38).182-189.

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The problem of planning of marketing activity of domestic enterprises is defined and its features are investigated. An algorithm for the process of planning marketing activities according to the results of this study is proposed. The role of costs from the point of view of pricing at marketing planning is specified. It is established that the key to the success of the enterprise in modern conditions is the planning of its marketing activities, taking into account the peculiarities of the micro and macro environment. It is important for the company to pay attention to reducing marketing risks b

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Шкардун, V. Shkardun, Афанасьев, and Valentin Afanasev. "Marketing Priority of Strategic Planning." Administration 2, no. 3 (2014): 46–52. http://dx.doi.org/10.12737/5636.

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Systemological bases of marketing approach use to the strategic planning are considered in this paper. A complex of techniques for determining the enterprise’s strategy level, based on preliminary assessment of enterprise managers’ readiness to work in strategic planning conditions has been marked. A concept of business objectives’ identification and classification based on consideration of influence groups’ interests has been proposed. A conceptual model related to interaction between market subjects and enterprise’s units during strategic planning information an

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Protopopova, Elena. "Marketing technologies to support strategic planning." Scientific and Technical Libraries, no. 5 (May 1, 2017): 36–48. http://dx.doi.org/10.33186/1027-3689-2017-5-36-48.

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The tasks of identifying unsatisfied user needs, target consumer groups and competitive library information products and services within the library marketing managerial function are discussed. The author argues that libraries should combine non-profit and commercial marketing. She also suggests that commercial marketing should become a strategic planning tool. Strategic vectors and measures used to promote library information resources, products and services at Novokuznetsk Municipal Information Library System are described.

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Kongthanasuwan, Treerak, Nakarin Sriwiboon, Banpot Horbanluekit, Wasakorn Laesanklang, and Tipaluck Krityakierne. "Market Analysis with Business Intelligence System for Marketing Planning." Information 14, no. 2 (2023): 116. http://dx.doi.org/10.3390/info14020116.

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The automotive and auto parts industries are important economic sectors in Thailand. With rapidly changing technology, every organization should understand what needs to be improved clearly, and shift their strategies to meet evolving consumer demands. The purpose of this research is to develop a Business Intelligence system for a brake pad manufacturing company in Thailand. By analyzing the relationship between market demand and supply components of the company through regression analysis and the principles of the marketing mix, we develop a product lifecycle curve for forecasting product sal

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Velychko, Oleksandr, Liudmyla Velychko, Mykola Butko, and Svitlana Khalatur. "Modelling of strategic managerial decisions in the system of marketing logistics of enterprise." Innovative Marketing 15, no. 2 (2019): 58–70. http://dx.doi.org/10.21511/im.15(2).2019.05.

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Integrated decisions in the system of the marketing logistics are the main resource for providing the efficient management of the value chain. Moreover, there is not a sufficient number of methodological approaches, which could use in complex the principles of the integrated modelling of decisions in the operational systems “procurement marketing – supply logistics” and “sales marketing – distribution logistics”. Considering that fact, the methodology of selecting strategic alternatives based on the integrated modeling in separate marketing logistics chains and in stage-by-stage formation of t

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Dařena, F. "Global architecture of marketing information systems – Scientific Information." Agricultural Economics (Zemědělská ekonomika) 53, No. 9 (2008): 432–40. http://dx.doi.org/10.17221/625-agricecon.

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The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, particular examples of marketing activities support are identified on the basis of literature review and global structure of the Marketing Information System (MkIS) is proposed. The main subsystems of MkIS – internal reporting system, marketing intelligence system, marketing research system, and decision support system are discussed in higher level of detail. The main attention is paid not only to s

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E. Plank, Richard, and Robert Hooker. "Sales and operations planning." Journal of Research in Interactive Marketing 8, no. 1 (2014): 18–36. http://dx.doi.org/10.1108/jrim-08-2013-0059.

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Purpose – The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain partners. Emergent challenges and research directions are proposed. Design/methodology/approach – Using extant literature from S&OP, supply chain management and interactive marketing, the authors integrate those to show the value of using interactive marketing tools to further integration across the supply chain of important S&OP processes. Findings – S&OP utilizes sophisticated software to int

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Levytskyi, Viktor. "MARKETING CONCEPT OF THE MANAGEMENT STRATEGIC PLANNING ENTERPRISE ACTIVITY." Economic journal of Lesia Ukrainka Eastern European National University 3, no. 23 (2020): 84–91. http://dx.doi.org/10.29038/2411-4014-2020-03-84-91.

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In the article describes the main problems formation marketing concept of the management strategic planning enterprise activity. Determined that strategic planning for the enterprise is defined as an organized process of strategic decision-making, the main contents of which is to compare own capabilities with the opportunities and threats of the external environment on the basis of the analysis information and determine its marketing orientation. In addition, in this article formed structure marketing concept of the management strategic planning activity enterprise and the proposed conceptual

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Wahyudi, Dicky, Emon Azriadi, and Safni Marwa. "Website-Based Kaveling Land Marketing Information System in Kampar Regency Planning." Journal of Engineering Science and Technology Management (JES-TM) 1, no. 2 (2021): 19–31. http://dx.doi.org/10.31004/jestm.v1i2.37.

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The land is one of the valuable assets of human life. In addition to beachheads, lthe and is also a place to make a living, set up houses and assets that can be traded at a high value. Acquiring land rights is usually done by transferring rights through buying and selling. Currently, the marketing of land that has been tiled (kaveling) for Kampar Regency is still using conventional means. The conventional way is to market the kaveling soil by word of mouth. In accordance with current technological developments, marketing is done by utilizing print media and social media such as Facebook and In

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Min, Jin. "Evaluation Indicator System of Marketing Planning Ability Based on ANP." SHS Web of Conferences 4 (2014): 01003. http://dx.doi.org/10.1051/shsconf/20140401003.

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Lufti, Muhammad Isa, Rizaldi Mu'min, and Jakfat Haekal. "DETERMINATION OF DIGITAL MARKETING STRATEGY WITH APPLICATION OF QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) IN ENTERPRISE RESOURCE PLANNING (ERP) SYSTEM COMPANY’S SNELL X." Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri) 16, no. 1 (2022): 27. http://dx.doi.org/10.22441/pasti.2022.v16i1.003.

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Marketing is one of the most important instruments in doing business, because marketing is the cornerstone of buying and selling transactions. Meanwhile, in the digital era, there have been several adjustments to marketing strategies according to market needs and behavior. Snell X is a company engaged in ERP system implementation services in companies. In developing its business, Snell X needs to do digital marketing. The method that is used on this research is the analysis of the SWOT (Strengths, Weaknesses, Opportunities and Threats), this analysis includes internal and external factors whic

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Zimin, A. S. "PLANNING OF MARKETING ACTIVITIES OF A SERVICE COMPANY." Vestnik of Khabarovsk State University of Economics and Law, no. 1(111) (March 17, 2023): 90–95. http://dx.doi.org/10.38161/2618-9526-2023-1-090-095.

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Services as an intangible asset play a significant role in the field of socio-economic development. Currently, the service sector, like many other business sectors in the Russian Federation, is undergoing serious changes. The trends of its development are determined by the influence of factors of the marketing macro- and microenvironment of functioning. At this stage of the development of the market system, success can accompany only those companies that clearly understand the specifics of the formation of the marketing environment of the company, and are also engaged in improving the planning

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Alya Ega, Naomi Simanjuntak, Selvia Santa Maria Siallagan, and Lenti Susana Saragih. "Marketing Planning for Melted Banana Chips." Indonesian Journal of Advanced Research 2, no. 12 (2023): 1605–14. http://dx.doi.org/10.55927/ijar.v2i12.7056.

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Marketing Plan for Melted Banana Chips at Lymivi Chips Micro Business. This research aims to determine the marketing plan for the Lymivi Chips melted banana chips microbusiness in 2023 as a business unit that has just been initiated and has brilliant sales. Data analysis uses library study observation techniques and questionnaires. Observation is expressing a direct observation of an object. The company does not implement sales targets. Based on the results of the analysis of internal and external factors by maximizing strengths and exploiting existing opportunities as well as minimizing weakn

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Demireli, Cemalettin, Metin Uluköy, and Yavuz Akçi. "Enterprise Resource Planning Systems and Relationship Marketing Information System for an Empirical Research." Journal of Business Research - Turk 6, no. 1 (2014): 218. http://dx.doi.org/10.20491/isader.2014115972.

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Akbar, M. Bilal, Jeff French, and Alison Lawson. "Critical review on social marketing planning approaches." Social Business 9, no. 4 (2019): 361–93. http://dx.doi.org/10.1362/204440819x15633617555894.

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Purpose<br/> This paper presents the first attempt to map and critically review existing social marketing planning approaches.<br/> Approach<br/> Critical literature review.<br/> Findings<br/> The discussion highlights that existing social marketing planning approaches have moved on from older product-driven models towards a more customer/ citizen-oriented, stakeholder engagement and value creation narrative. There is also a growing connection between social marketing planning approaches and theories from other disciplines. This recognises that a simple push marke

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20

Chornous, Galyna, Yana Fareniuk, Vincentas Rolandas Giedraitis, Erstida Ulvidienė, and Ganna Kharlamova. "A data science-based marketing decision support system for brand management." Innovative Marketing 19, no. 2 (2023): 38–50. http://dx.doi.org/10.21511/im.19(2).2023.04.

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To improve the marketing activity and brand management and justify the most effective marketing decisions, organizations should implement different information technologies, mathematical methods and models into the marketing decision support system (MDSS). The goal of this paper is to form an architecture of an MDSS, the model base of which is developed on Data Science tools, in particular regression analysis and machine learning methods. The proposed MDSS is a multi-agent information system comprising nine intellectual agents (market environment monitoring, data processing, marketing mix mode

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Gheorghe, Catalin. "Some Consideration Regarding Strategy of Market Planning." EARTH SCIENCES AND HUMAN CONSTRUCTIONS 1 (November 22, 2021): 63–70. http://dx.doi.org/10.37394/232024.2021.1.11.

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The heart of future segmentation system for industrial markets lies in the ability to distinguish between buying strategies in customer and prospect firms. The author’s observation that customers’ markets and marketing strategies provide a surrogate for buying approaches gives us the foundation for a usable system. Not one that applies to every industrial sales situation but one that will apply where demand is derived from demand for the customer’s products. Since this represents the majority of industrial sales situation we are able to segment with more effect that with the limited tools avai

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22

PROSKUROVYCH, O., K. GORBATYUK, O. VALKOV, and O. VALKOVA. "MODELING OF THE COMPANY FINANCIAL PLANNING SYSTEM." Herald of Khmelnytskyi National University. Economic sciences 276, no. 6(1) (2019): 146–49. https://doi.org/10.31891/2307-5740-2019-276-6-155-160.

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The current conditions of economic development are characterized by a high level of uncertainty of the external environment, which leads to increased risks and losses when making financial decisions, and are turned by the financial crisis of the vast majority of domestic enterprises. This requires a thorough optimization of the use of financial resources, improving the accuracy of forecasting and planning of financial and economic activities of business entities. Therefore, financial planning methods should be more actively used for the successful functioning of industrial enterprises. The pra

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Sahlinal, Dwirgo, Rima Maulini, and Dewi Kania Widyawati. "Sistem Informasi Pemasaran Hasil Pertanian Polinela Berbasis JSON." SIMADA (Jurnal Sistem Informasi & Manajemen Basis Data) 1, no. 1 (2018): 11. http://dx.doi.org/10.30873/simada.v1i1.1109.

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Agricultural information system aims to build a marketing system based on JSON information system technology (Java Script Object Notation). Specifically the research aims: (1) build a database using JSON; (2) establish marketing information system of agricultural products; (3) provide information on the implementation of identification, inventory monitoring of agricultural product marketing issues. The research begins with literature review, planning and preparation of system model, model verification, field trial, evaluation and development and implementation result. Output targets to be gene

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Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.36.

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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing

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Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.76.

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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing

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Supak, Stacy Kathleen, Hugh Alexander Devine, Gene Leroy Brothers, Samantha Rozier Rich, and Wenbo Shen. "An Open Source Web-Mapping System for Tourism Planning and Marketing." Journal of Travel & Tourism Marketing 31, no. 7 (2014): 835–53. http://dx.doi.org/10.1080/10548408.2014.890153.

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Klingman, Darwin, Rema Padman, and Nancy Phillips. "An intelligent decision support system for supply, distribution, and marketing planning." Computer Science in Economics and Management 3, no. 1 (1990): 23–41. http://dx.doi.org/10.1007/bf00435402.

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28

Ramadani, Annisa Kusuma, and Kurniawati Kurniawati. "Pengaruh Social Media Marketing Activities pada Produk Enterprise Resource Planning System." JIIP - Jurnal Ilmiah Ilmu Pendidikan 6, no. 3 (2023): 1429–38. http://dx.doi.org/10.54371/jiip.v6i3.1705.

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Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh social media marketing activities terhadap brand awareness, brand image, purchase intention yang dimediasi oleh brand equity pada produk Enterprise Resource Planning (ERP) System. Prosedur pengambilan sampel yang digunakan dalam penelitian ini untuk mengumpulkan data yang relevan adalah dengan penggunaan kuesioner dan menggunakan metode purposive sampling. Penelitian ini dilakukan terhadap 280 responden yang merupakan pengguna aktif social media dan mengenal produk ERP System yaitu RobustApp, Odoo dan Hashmicro. Data dianalisis m

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LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

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The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

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Li, Zhi Gang, Dong Qing Zhu, Quan Qi, Ze Tian Fu, and Jia Yong He. "Electricity, Heat and Gas Marketing Information System Based on SOA Architecture." Advanced Materials Research 756-759 (September 2013): 1119–25. http://dx.doi.org/10.4028/www.scientific.net/amr.756-759.1119.

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Power marketing in the United States, Europe, Japan and other developed countries has entered the era of intelligent and networked. Domestic power marketing system means more backward, and the marketing organization system is imperfect. With the intensified competition of market, the Tianfu Thermoelectric original marketing information systems cannot satisfy the development needs of the enterprise, which lacks of top-down overall informatization construction planning and scattered IC cards. According to the current operating status of the joint stock company and existing problems, the establis

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ЧИЧКИНА В.Д., ЧИЧКИНА В. Д., ГУСЕВА Н. В. ГУСЕВА Н.В., ТОЙМЕНЦЕВА И. А. ТОЙМЕНЦЕВА И.А., ДЕНИСОВА О. Н. ДЕНИСОВА О.Н., and ВАСЕЦКАЯ Е. С. ВАСЕЦКАЯ Е.С. "THE ROLE OF STRATEGIC PLANNING AND ENTERPRISE MARKETING MANAGEMENT." Экономика и предпринимательство, no. 4(165) (June 25, 2024): 1101–4. http://dx.doi.org/10.34925/eip.2024.165.4.219.

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Статья посвящена вопросам стратегического планирования предприятия. Авторы отмечают, что без системы планирования никакая организация не выживет, даже если у неё будут новейшие технологии, благоприятные условия внешней и внутренней среды. Без правильно организованной системы планирования эффективной работы и развития предприятия просто невозможно. Особое внимание уделяется сущности и важности стратегического планирования, которое заключается в поиске и установлении новых путей развития организации и ориентиров, которым она будет следовать. The article is devoted to the issues of strategic plan

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Kumar, Dr Sanjeev. "STRATEGIC MARKETING MANAGEMENT ANALYSIS AND NOTIFICATION SYSTEM." International Journal of Research in Commerce and Management Studies 06, no. 05 (2024): 299–309. http://dx.doi.org/10.38193/ijrcms.2024.6517.

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The creation, application, and effectiveness of a Strategic Marketing Management Analysis and Notification System (SMMANS) are examined in this research study. In the modern corporate world, where digital transformation is happening at a breakneck pace and data creation is growing at an exponential rate, companies struggle to effectively manage and analyze massive volumes of marketing data in order to make well-informed decisions. SMMANS is a complete solution to this problem by providing an integrated platform that includes real-time alerting features, strategic planning tools, and extensive

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Wang, Hai Feng, and Jing Hong Du. "Study on the Method of Manufacturing and Marketing Integration for Iron and Steel Enterprises in the ERP Environment." Applied Mechanics and Materials 519-520 (February 2014): 1483–87. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.1483.

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There are many defects in the traditional manufacturing and marketing mode of steel business such as poor connection and planning between manufacturing and marketing and imperfect quality management system. Based on an information system reformation project in a Iron and Steel Group Co, Ltd, system framework of manufacturing and marketing integration for iron and steel enterprise and its implementation points are presented and discussed in this paper.

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KELMANOVICH, A. "CONCEPTUAL PRINCIPLES OF MARKETING MANAGEMENT OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4(3) (2020): 362–65. https://doi.org/10.31891/2307-5740-2020-284-4(3)-63.

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The article analyzes the scientific approaches to the disclosure of the essence of marketing management of the enterprise with a separate specification of the term “marketing management”. It is determined that marketing management is the analysis, planning, implementation and control of activities designed to establish, strengthen and maintain profitable exchanges with target customers in order to achieve certain objectives of the organization, such as profit, sales growth, increase share market. The necessity of providing the corresponding interrelations of marketing with other functional ele

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Oshireku Vincent Onivefu, Omuya Stephen Onivefu, Adaviriku John Onivefu, Zainab Oyioza Onivefu, Oziofu Blessing Onivefu, and Abosede Mary Latinwo. "Grasping the influence of marketing information system on strategic planning and enhancement of banking services for customers." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 207–18. http://dx.doi.org/10.30574/wjarr.2023.19.3.1705.

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A Marketing Information System (MIS) within the banking sector embodies a structured and systematically organized framework encompassing procedures, technologies, and resources. Its purpose is to collect, analyze, interpret, and disseminate pertinent and timely information relevant to marketing activities inherent to the banking industry. Its primary objective is to facilitate decision-making processes concerning marketing strategies, customer preferences, market trends, and service development, among other critical aspects. Undoubtedly, the role of an efficient Marketing Information System in

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Oshireku, Vincent Onivefu, Stephen Onivefu Omuya, John Onivefu Adaviriku, Oyioza Onivefu Zainab, Blessing Onivefu Oziofu, and Mary Latinwo Abosede. "Grasping the influence of marketing information system on strategic planning and enhancement of banking services for customers." World Journal of Advanced Research and Reviews 19, no. 3 (2023): 207–18. https://doi.org/10.5281/zenodo.11608664.

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A Marketing Information System (MIS) within the banking sector embodies a structured and systematically organized framework encompassing procedures, technologies, and resources. Its purpose is to collect, analyze, interpret, and disseminate pertinent and timely information relevant to marketing activities inherent to the banking industry. Its primary objective is to facilitate decision-making processes concerning marketing strategies, customer preferences, market trends, and service development, among other critical aspects. Undoubtedly, the role of an efficient Marketing Information System in

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Gerasimenko, Olga Aleksandrovna, and Boris Aleksandrovich Tkhorikov. "Content analysis, key events and approaches of geomarketing in market strategic planning system." Vestnik of Astrakhan State Technical University. Series: Economics 2020, no. 3 (2020): 79–86. http://dx.doi.org/10.24143/2073-5537-2020-3-79-86.

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The article presents the results of a study of strategic business planning (a compromise between resource capabilities and competencies and skills of strategy implementation) in modern conditions of economic development. Strategic planning is understood as long-term planning with elements of foresight for building a system of partnerships for the future development of the company. The classical stages of the formation of strategic planning are generalized (budgeting and control - analysis of external conditions; long-term planning - extrapolation of business trends; strategic planning - the fo

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Mastorakis, George, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis, and Ioannis Kopanakis. "A Cloud Computing Model for Efficient Marketing Planning in Tourism." International Journal of Online Marketing 4, no. 3 (2014): 14–30. http://dx.doi.org/10.4018/ijom.2014070102.

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This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effective mobile marketing strategies, targeting potential users under a personalized advertising scheme. This model also enables marketers to predict future purchasing patterns and efficiently understand customers' behavior. Collected e-marketing data, rev

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Derev’yanchenko, Tetyana, and Inna Benivska. "MARKETING AUDIT IN THE PROSPECTS SYSTEM OF INNOVATIVE PRODUCT IN THE CONDITIONS OF ECONOMY INSTABILITY." Scientific Journal of Polonia University 33, no. 2 (2019): 68–74. http://dx.doi.org/10.23856/3307.

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In the article it was researched the theoretical aspects of marketing audit as an effective instrument of enterprise’s commodity innovative politics and means of its efficiency increasing. The special attention is spared to the marketing audit at creation of new product, to its methods and description of the stages. Marketing audit using does possible the most optimal use of modern approaches in planning, organization, control and efficiency increasing as on the whole enterprise’s marketing activity as its commodity innovations.

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Dina, Yeni Martia, Prasetya Budi, Pinandhito Kenneth, Ayundyayasti Prima, and Aldila Cinderatama Toga. "Digitizing MSMEs for Optimizing Diarrra Fashion's Marketing Information System." International Journal of Social Science And Human Research 06, no. 02 (2023): 825–32. https://doi.org/10.5281/zenodo.7602385.

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The role of technology in marketing is to support interrelated activities aimed at planning, pricing, and its relation to promoting, and distributing goods and services to groups of buyers. So that the marketing of goods and services can run optimally. Diarrra Fashion is an MSME engaged in convection, its flagship product is fashion that is designed and sewn by hand so that the product is unique and aesthetic. Currently, Diarrra Fashion is marketing its fashion products manually using promotional media through banners, brochures and word of mouth. With this simple information system, Diarrra F

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Yegorova-Gudkova, T. I. "CRISIS PREVENTION: THE IMPACT OF PROJECT MANAGEMENT, PLANNING AND MARKETING RESEARCH." Market economy: modern management theory and practice 21, no. 2(51) (2023): 30–41. http://dx.doi.org/10.18524/2413-9998.2022.2(51).274363.

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The article is devoted to the justification of the need to take into account the influence of project management, planning and marketing research when developing the theory of crisis based on the theory of systems, the transdisciplinary approach, the law of structural harmony of systems, the logical-structural approach in the management of projects and programs. The quality of management decision-making at all levels of the hierarchy depends on the analysis of the external and internal environment. The tool of analysis is marketing research. An attempt was made to substantiate the hypothesis r

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Kuzmynchuk, N. "Marketing Management in the System of Strategic Management of Trade Enterprises." Modern Economics 28, no. 1 (2021): 47–51. http://dx.doi.org/10.31521/modecon.v28(2021)-07.

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Abstract. Introduction. The use of marketing management tools in the system of strategic management of trade enterprises allows to expand the potential of domestic trade enterprises in a changing environment and a high level of competition for consumer attention. Purpose. The purpose of the article is to implement marketing management tools in the activities of trade enterprises based on the principles of strategic management, the use of which will clarify the nature of strategic planning in today's changing environmental conditions. Results. The article proposes approaches to the implementati

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Larka, Ludmila, and Svitlana Vasyltsova. "MANAGEMENT OF MARKETING RESEARCH AT THE ENTERPRISE: STRATEGIC ASPECT." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (January 14, 2022): 27–30. http://dx.doi.org/10.20998/2519-4461.2022.1.27.

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The place of marketing research management in the system of strategic planning is analyzed. The purpose of the article is to systematize the strategic aspects of marketing research management in an unstable business environment. A system of key indicators of the effectiveness of marketing research management at the stages of planning, organization, motivation and control is proposed. It has been determined that the key performance indicators of marketing research management at the planning stage can be: the accuracy of the formulation of the problem and the goals of marketing research, the opt

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Stretch-Stephenson, Shirley M., H. Rika Houston, and Michael A. Germano. "Integrating Technology into Marketing Courses via SAP Enterprise Resource Planning (ERP) System." Journal of Business and Economics 6, no. 3 (2015): 424–30. http://dx.doi.org/10.15341/jbe(2155-7950)/03.06.2015/002.

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Korinyev, Valentyn, and Dmytro Martynenko. "THE SYSTEM OF MARKETING PLANNING AT THE ENTERPRISE AND ITS FORMATION PRINCIPLES." Scientific Journal of Polonia University 23, no. 4 (2017): 52–61. http://dx.doi.org/10.23856/2306.

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Alwendi, Alwendi, Andi Saputra Mandopa, and Erwina Azizah Hasibuan. "Pelatihan Pemasaran Online Berbasis Digital untuk UMKM di Kecamatan Tanotombangan, Angkola, Kabupaten Tapanuli Selatan." Welfare : Jurnal Pengabdian Masyarakat 1, no. 4 (2023): 667–72. https://doi.org/10.30762/welfare.v1i4.1002.

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Online media is a method of presenting and marketing products, for example, through advertising. The explanation in the webinar includes the benefits of online marketing and the activities required. Service Method, a preliminary survey to understand partner needs. Planning online marketing activities. Counseling on the creation and use of online marketing for each branch. Evaluate activities to ensure they are in accordance with planning. Online media now plays a key role in buying, selling, and product introduction. SME Fortuna Handycraft, with 10 years of experience, is faced with technologi

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Logosha, Roman, and Lyudmila PRONKO. "MARKETING MANAGEMENT IN THE MANAGEMENT SYSTEM OF AGRICULTURAL ENTERPRISES." 3, no. 3(61) (December 23, 2022): 77–91. http://dx.doi.org/10.37128/2411-4413-2022-3-5.

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The article carries out an epistemological analysis of the author's interpretations of the essence of marketing management according to the selected conceptual approaches, which has made it possible to establish that the set of interpretations of such a complex economic category is different, which depends on the main components of the system, which in a certain period of time form its influence on the activities of agricultural enterprises. The subject, purpose, tasks, functions and tasks of marketing management of agricultural enterprises are defined. The author’s definition of marketing man

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Pasholikov, Maxim. "Competitive models behaviors." E3S Web of Conferences 531 (2024): 05014. http://dx.doi.org/10.1051/e3sconf/202453105014.

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Modern forms of organization of activities have led to the need for strategic management of industrial business. The complexity and uncertainty of the external environment have of strategic partnership. The implemented cooperation strategy creates conditions for the integration of economic interests. Competition limits the growth of prices and promotes the use of various methods of struggle in the market. The system of strategic marketing planning has a cyclical character, the author has developed and justified the content and logic of its functioning. It is established that marketing activity

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Budnikevich, I. M., I. G. Cherdantseva, and B. R. Klichuk. "SPECIFICS OF MARKETING RESEARCH ORGANIZATION IN THE SYSTEM OF MARKETING MANAGEMENT OF RETAIL TRADE NETWORKS." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 61 (June 28, 2021): 101–12. http://dx.doi.org/10.24025/2306-4420.61.2021.236842.

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The article substantiates the importance of marketing research in the system of marketing management of retail chains, summarizes the organizational aspects of marketing research, identifies their functions, goals and objectives, the specifics of which are due to the characteristics of retail as a customer-oriented business. Emphasis is placed on organizational innovations of the last decade of the XX century, which shifted the center of influence on customers from manufacturers to retailers, updated the new tasks of marketing-oriented management in the retail system, most of which are related

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Naumova, L., O. Naumova, and M. Vargatyuk. "STRATEGY AND MECHANISMS OF PROMOTION OF GOODS IN THE SYSTEM OF MARKETING OF FOOD ENTERPRISES." Economic Analysis, no. 27(3) (2017): 254–60. http://dx.doi.org/10.35774/econa2017.03.254.

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The urgency of the study of the problems of the formation of an adaptive marketing strategy of the promotion of goods is determined by the lack of a comprehensive mechanism of strategic marketing management in the majority of food companies, clear formulations of goals, priorities and criteria of marketing development, the inadequate use of modern marketing technologies and domination of operational marketing over strategic one. The article aims to develop the theoretical and methodical principles and applied recommendations of formation and implementation of the adaptive strategies and mechan

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