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Dissertations / Theses on the topic 'Marketing policy planning'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Roche, Damien. "The international marketing of educational services : implications for long-term policy planning." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23754.

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The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is exami

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2

Elrick, William T. "Planning and policy guidelines for introducing electric vehicles into the community." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1020174.

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This paper is designed to assist communities with the successful introduction, integration and support of electric vehicles. It provides an introductory look at electric vehicle technology and its application within the community, and should act as a springboard for further investigation and plan development for interested communities. This paper outlines the basic history of electric vehicle technology, the recent forces which have prompted increased research and development, and the leading causes for this evolution in personal transportation. The core of the document describes the steps a c

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3

Комісаренко, К. В. "Удосконалення маркетингової діяльності фітнес клубу". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Komisarenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі визначено сутність і значення маркетингової діяльності, надано характеристику значенню планування в маркетинговій діяльності підприємств, досліджено особливості маркетингу у сфері послуг та фітнес-послуг. Надано характеристику маркетингової діяльності фітнес клубу «Фреш»; досліджено маркетингове середовище фітнес клубу «Фреш»; визначено особливості комплексу маркетингу фітнес-клубу «Фреш». Рекомендовано заходи щодо покращення системності маркетингової діяльності фітнес клубу «Фреш»;

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4

Кударевко, Олег Володимирович, та Oleg Kudarevko. "Організація проведення маркетингових досліджень на підприємстві, на прикладі ТОВ “Західхімпостач”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30185.

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Об’єктом дослідження виступає – організація маркетингових досліджень ТзОВ “Західхімпостач” у сучасному мінливому середовищі. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад організації проведення маркетингових досліджень ТзОВ “Західхімпостач”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо комплексу заходів організації маркет

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5

Papadopoulos, Socrates loamou. "An economic analysis of foreign tourism to Greece : an examination of the growth and structure of foreign tourism to Greece 1960-84 with a planning model and marketing policy recommendations." Thesis, University of Bradford, 1985. http://hdl.handle.net/10454/4984.

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Tourism - in particular its determinants and effects - is an issue presently attracting much attention worldwide. International tourism is considered to be the largest single item of the world's foreign trade and for some countries it is the most important export industry and earner of foreign exchange. In addition to its economic significance, tourism contributes to the quality of life. It produces intangible benefits which are directly related to the physical and psychological health of people, and the enjoyment of the right to rest and free time. This applies with equal validity to both dom

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6

Papadopoulos, Socrates l. "An economic analysis of foreign tourism to Greece. An examination of the growth and structure of foreign tourism to Greece 1960-84 with a planning model and marketing policy recommendations." Thesis, University of Bradford, 1985. http://hdl.handle.net/10454/4984.

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Tourism - in particular its determinants and effects - is an issue presently attracting much attention worldwide. International tourism is considered to be the largest single item of the world's foreign trade and for some countries it is the most important export industry and earner of foreign exchange. In addition to its economic significance, tourism contributes to the quality of life. It produces intangible benefits which are directly related to the physical and psychological health of people, and the enjoyment of the right to rest and free time. This applies with equal validity to b

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7

Нікітенко, М. С. "Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25180.

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Нікітенко, М. С. Система планування нової продукції на підприємстві (на матеріалах Фермерського господарства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / М. С. Нікітенко ; керівник роботи Т. В. Забаштанська ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 84 с.<br>У роботі обґрунтовано теоретико-методичні та практичні засади реалізації системи планування нової продукції на підприємстві. У першому розділі визначено сутність поняття нова продукція як економічної категорії; розглянуто особливості організації процесу плануван

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8

Бець, Юлія Олексіївна, та Julia Betz. "Дослідження управління збутовою політикою в організації, на прикладі ТзДВ “В’язовець”". Master's thesis, ТНТУ імені Івана Пулюя, 2019. http://elartu.tntu.edu.ua/handle/lib/30184.

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Об'єкт дослідження – дослідження збутової політики ТзДВ “В’язовець”. Метою дипломної магістерської роботи є дослідження теоретичних та практичних засад управління збутовою політикою ТзДВ “В’язовець”. Методи дослідження – загальнонаукові методи, наукового пізнання, аналіз і синтез, ситуаційний аналіз, комплексні дослідження, економіко-статистичні, математичні, кількісного аналізу й експертних оцінок, порівняння, групування, графічний, табличний. Розроблено проектні рішення щодо удосконалення збутової політики ТзДВ “В’язовець”, обгрунтовано пропозиції щодо реорганізації відділу маркетингу, вд

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9

Miller, Ryan J. "Implementing Green Roofs on Movie Theaters and Shopping Centers: Business Cases in Profitable Sustainability." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/pomona_theses/99.

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This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.

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10

Haile, Yohannes. "Sustainable Value And Eco-Communal Management: Systemic Measures For The Outcome Of Renewable Energy Businesses In Developing, Emerging, And Developed Economies." Case Western Reserve University School of Graduate Studies / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=case1459369970.

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11

(9815993), Kanokrat Manochantavanich. "A study to develop a policy planning strategy framework in gold market in Bangkok, Thailand." Thesis, 2016. https://figshare.com/articles/thesis/A_study_to_develop_a_policy_planning_strategy_framework_in_gold_market_in_Bangkok_Thailand/13387169.

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This research project proposes to develop a policy planning strategy framework for the gold market in Bangkok, Thailand. This thesis has identified not only a way to improve the efficiency and potential of the gold trading market, but also to fill the gap in knowledge that concerns the governance practices of the Sino-Thais who conduct business in the gold retail market. The gold retail market is called the ‘Throng Thu Dang’ (TTD). This retail gold market trading is the most popular type of trading for pure gold of 96.5%. It requires a revised plan to support current and future market problems

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12

Lee, Jia-Ching, and 李家慶. "Exploring the Policy of AIDS Prevention for Teenagers of Senior High School in Kaohsiung County from The Perspective of Strategic Marketing Planning." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/98095227286832016431.

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碩士<br>國立中山大學<br>高階公共政策碩士班<br>94<br>In recent years, the number of AIDS patients in Taiwan has steadily increased, the infection rates have grown year by year, teenagers have become the major group of infection, and the ratios of AIDS patients who infected by drug injection have increased steadily. Above various trends have brought about serious impacts on the economy, society, labor losses, and medical care burdens of Taiwan. So it is necessary to prevent AIDS from going rampant in Taiwan. The government’s “The Third Five-year Plan for the Prevention and Cure of Acquired Immune Deficiency Syn

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13

Sun, Hong. "Destination and Event Marketing: a Case Study in the 2007 C&D Xiamen International Marathon, Xiamen, China." Thesis, 2007. http://hdl.handle.net/10012/3288.

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Events have been recognized as one of three contributors to destinations. Event tourism has become a new tourism alternative in recent years. This research examines the relationships between the marketing and organizing of a recurring hallmark sport event and the marketing of a tourism destination hosting the event in terms of how their marketing strategies can be coordinated for multiple benefits. The specific purposes of this paper are: (1) to look at the destination marketing and the event marketing strategies during and after a recurring hallmark sport event by the destination marketers

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14

Dmytrakova, Kateryna. "Travel Lifestyle and Behaviour of New Canadians." Thesis, 2010. http://hdl.handle.net/10012/5142.

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Immigration has become a common phenomenon of modern society in numerous countries around the world, including Canada. Despite this, tourism research has mainly focused on specific behaviours of travellers from a particular country (nationality) without considering the possibility that a nation may comprise unique sub-cultures of varying ethnic groups as a result of immigration. This study explores the influence of new Canadians’ home culture on their travel lifestyle and behaviours. A survey of European (n=128) and Asian (n=99) recent immigrants in Ontario was conducted to explore this relati

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15

Magreta-Nyongani, Martha. "Mitigating negative externalities affecting access and equity of education in low-resource countries: A study exploring social marketing as a potential strategy for planning school food programs in Malawi." 2012. https://scholarworks.umass.edu/dissertations/AAI3518386.

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School feeding programs enhance the efficiency of the education system by improving enrollment, reducing dropouts and increasing perseverance. They also have the potential to reach the poor, directly making them an effective social safety net. In many low-resource countries, school feeding programs are designed to protect children from the effects of hunger. Unfortunately, the continuity of such programs is threatened by over-reliance on external funding. Given the patterns of withdrawal of external support, countries that rely on donor funds to implement such programs need to develop plans th

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16

Заборовець, В. О. "Напрями удосконалення маркетингової політики туристичного підприємства на прикладі туристичного агентства «ГАЛС»". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/11655.

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У роботі розглядаються теоретичні аспекти маркетингової діяльності туристичних підприємств. Висвітлено роль маркетингової політики як ключового елементу системи управління туристичних підприємств. Проаналізовано фінансово-господарську діяльність туристичного агентства «ГАЛС» за 2017-2019 рр. Винайдено резерви підвищення ефективності маркетингової діяльності агентства. Запропоновано впровадження нової маркетингової концепції із застосуванням ресурсів мережі Інтернет та елементів цифрового маркетингу. Розроблено персональний сайт компанії. Підраховано бюджет та економічну доцільність впровадже

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17

Niester, Jeremy G. A. "Beer, Tourism and Regional Identity: Relationships between beer and tourism in Yorkshire, England." Thesis, 2008. http://hdl.handle.net/10012/3601.

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Beer, brewing, and the public house have been celebrated institutions in English culture for centuries. The drink occupies a venerable position in the gastronomy of most regions and is an integral component in the lives of many. There is an emerging literature on culinary tourism as an increasingly important element of cultural tourism. Local cuisine can be used to distinguish unique tourist regions from their competitors in an ever-globalising world. While wine tourism in particular has been studied quite thoroughly in recent years, beer tourism has been largely neglected. The purpose of this

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18

Giraldi, Andrew Marc. "The Involvement of Business Improvement Areas in Tourism: An Exploratory Study of Ontario BIAs." Thesis, 2009. http://hdl.handle.net/10012/4546.

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Local festivals and cultural events, signage and streetscape improvements, and regional marketing efforts indicate that tourism is present in some Business Improvement Areas (BIAs). However, the extent and form of this relationship has never before been examined in the North America context. The purpose of this thesis is to explore the involvement of Ontario’s BIAs in tourism. It reports on the findings of a 2008 province-wide survey of approximately 260 BIAs, touching on a variety of topics, including: the proportion of BIAs that are involved in tourism, the factors prompting them to attr

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