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Journal articles on the topic 'Marketing policy planning'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Giles, William. "Marketing Planning and Customer Policy." Management Decision 24, no. 3 (1986): 19–27. http://dx.doi.org/10.1108/eb001407.

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Brent Ritchie, Dr J. R. "Leisure policy and planning." Journal of Retailing and Consumer Services 4, no. 3 (1997): 210. http://dx.doi.org/10.1016/s0969-6989(97)84897-7.

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Sotnik, A. P. "MARKET POLICY MARKETING PLANNING PECULIARITIES OF SERVICES SPHERE ORGANIZATIONS." Herald of the Belgorod University of Cooperation, Economics and Law 1, no. 68 (2018): 301–10. http://dx.doi.org/10.21295/2223-5639-2018-1-301-310.

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Лялюк, Алла, Тетяна Сак, Інна Милько та Анна Чабан. "ТОВАРНА ПОЛІТИКА ПІДПРИЄМСТВА ЯК ОБ’ЄКТ МАРКЕТИНГОВОГО АНАЛІЗУ І ПЛАНУВАННЯ". Economic journal of Lesya Ukrainka Volyn National University 3, № 39 (2024): 134–41. http://dx.doi.org/10.29038/2786-4618-2024-03-134-141.

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Introduction. For the effective organization of marketing activities of the enterprise, it is important to rationally build a product policy, which is the basis for making marketing decisions related to the features of the product purchase and the mechanism of its promotion from the manufacturer to the end consumer. The purpose of the article is an in-depth study of the theoretical and methodological aspects of the analysis and planning of marketing product policy (PMP) by developing the structure of the enterprise's PMP strategic plan and building a product management model. Methods. Using th

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Tsybulskaia, Lyudmila, Tat'yana Egorkina, Anna Elistratova, and Mikhail Semenov. "PLANNING AND MANAGEMENT OF THE COMPANY’S MARKETUNG ACTIVITIES." Russian Journal of Management 13, no. 3 (2025): 42–54. https://doi.org/10.29039/2500-1469-2025-13-3-42-54.

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The article examines the essence of the management of the marketing activities of the enterprise, identifies its main directions, formulates the author's definition of the terms "marketing activities" and "management of the marketing activities of the enterprise". Based on the results of the study of the views of economists, the main innovations in the marketing activities of the enterprise were identified, and the author's plan-scheme of innovative activities in the distribution and sales policy of the enterprise's marketing was proposed, which includes technological, author's innovations, sa

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Thorne LeClair, Debbie. "Marketing planning and the policy environment in the European Union." International Marketing Review 17, no. 3 (2000): 193–215. http://dx.doi.org/10.1108/02651330010331589.

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Kuznetsov, S. Yu. "ANTICRISIS MARKETING STRATEGY AS COMPANY’S STRATEGIC MAP." Strategic decisions and risk management, no. 3 (November 2, 2014): 86–94. http://dx.doi.org/10.17747/2078-8886-2011-3-86-94.

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We describe turnaround marketing strategy in the form of a strategic map with several levels of formalization (strategic planning, marketing policy through investment and asset management, marketing tools, marketing business intelligence, organizational structure). At the second level strategy map shows the marketing policy aimed at the reconstruction of old and/or acquisition of new marketing assets: marketing research assets, brand equity, customer loyalty, strategic pipeline partnerships – through effective marketing investments in the consumers (their selection, acquisition, retention, gro

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Bryant, Carol A., Anita H. Courtney, Robert J. McDermott, et al. "Community-Based Prevention Marketing for Policy Development." Social Marketing Quarterly 20, no. 4 (2014): 219–46. http://dx.doi.org/10.1177/1524500414555948.

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Community-based prevention marketing (CBPM) is a community-driven framework for program planning, which applies social marketing concepts and techniques to the development of health behavior interventions. Whereas community members who comprise an action committee or coalition set the goals and make programmatic decisions, social marketing provides the planning framework to guide program design, implementation, and evaluation. CBPM has guided successful initiatives to promote physical activity in both youth and adults, to increase safety eyewear use in agricultural settings, and to delay alcoh

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Scammon, Debra L., and Jackie A. Smith. "A marketing approach to planning mental health care services." Journal of Ambulatory Care Management 12, no. 3 (1989): 61–68. http://dx.doi.org/10.1097/00004479-198908000-00010.

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Sotnyk, Anhelina, Hanna Tkachuk, and Volodymyr Vyhovskyi. "MARKETING AUDIT: ESSENCE, PLANNING, AND ORGANIZATION OF IMPLEMENTATION." Economic scope, no. 201 (June 10, 2025): 180–87. https://doi.org/10.30838/ep.201.180-187.

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The article provides a comprehensive analysis of the concept of «marketing audit» in the context of its application in enterprise management to improve the efficiency of marketing activities. The role of marketing audit as a strategic tool for assessing a company's market position and its connection with planning and control functions is defined. The marketing audit is characterized as a tool for diagnosing external and internal environments and evaluating the compliance of marketing strategies with market conditions. The main directions of marketing audit within an enterprise are outlined. Th

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Raiko, Diana, Irina Fedorenko, Kateryna Sokol, and Helena Lanko. "STRATEGIC MANAGEMENT OF MARKETING ACTIVITIES OF THE ENTERPRISE REGARDING THE FORMATION AND IMPLEMENTATION OF COMMODITY POLICY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 3 (August 26, 2021): 49–58. http://dx.doi.org/10.20998/2519-4461.2021.3.49.

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The purpose of this article is to determine the strategic management of marketing product policy in the enterprise, as a since the strategic management of control and coordination of marketing product policy of the enterprise allows you to create a model of its implementation in the enterprise in accordance with goals and objectives. The role of marketing in strategic management is manifested at all levels of the enterprise management hierarchy, as it forms and substantiates the concept of meeting consumer needs and provides input to identify attractive market opportunities and assess the pote

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Parola, Francesco, Athanasios A. Pallis, and Dong-Wook Song. "Shipping and port marketing: Policy and strategy." Transport Policy 84 (December 2019): 24–26. http://dx.doi.org/10.1016/j.tranpol.2019.03.006.

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Cairns, Georgina, Marisa De Andrade, and Jane Landon. "Responsible food marketing and standardisation: an exploratory study." British Food Journal 118, no. 7 (2016): 1641–64. http://dx.doi.org/10.1108/bfj-10-2015-0368.

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Purpose – The purpose of this paper is to explore the feasibility and utility of developing an independently defined and accredited benchmark standard for responsible food marketing. To identify provisional evidence and insights on factors likely to be critical to its successful development and its capacity to strengthen the effectiveness of responsible food marketing policy. Design/methodology/approach – Desk-based cross-policy domain case study. Findings – There is promising evidence that the development and deployment of an evidence-based, independently defined and verified responsible food

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Wu, Yimeng, Mohd Kher Bin Hussein, Mohd Yazid Mohd Yunos, and Qianda Zhuang. "Sustainable Tourism Management: Policy for Planning Wetland Park Social Media Marketing Strategies." Journal of Management World 2025, no. 1 (2025): 847–55. https://doi.org/10.53935/jomw.v2024i4.819.

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There is need to social media marketing strategies on wetland park management in order to increase number of visitors in Putrajaya. The purpose of this study is using social media promotion to increase number of visitors in wetland park in Putrajaya, Malaysia. This study uses Literature Review to explore the charactieristic of the wetland park. Then it uses literature review to analyse the measure of the wetland park by using social media promotion. Later it uses Literature Review to proposal the social media promotion to increase number of visitors in wetland park in Putrajaya, Malaysia. Resu

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Veeder, Nancy W. "Human services marketing: Planning and implementation." Administration and Policy in Mental Health 19, no. 2 (1991): 73–80. http://dx.doi.org/10.1007/bf00706420.

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Ratten, Vanessa. "The dynamics of sport marketing." Marketing Intelligence & Planning 34, no. 2 (2016): 162–68. http://dx.doi.org/10.1108/mip-07-2015-0131.

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Purpose – Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning focusses on “The Dynamics of Sports Marketing” by including a number of articles on this topic. The purpose of this paper is to discuss these issues by highlighting the growing area of sports marketing, sport entrepreneurship and sport management. Design/methodology/approach – Sports marketing contributes to the future of the global economy because of its linkage to other industries including manufacturing,

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LOHOSHA, R.V., and S.М. TRAPAIDZE. "Formation of marketing product policy of agricultural enterprises." Market Relations Development in Ukraine №7-8(254-255)2022 152 (November 15, 2022): 87–92. https://doi.org/10.5281/zenodo.7323347.

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The subject of the research there are theoretical foundations for the formation of the marketing policy of agrarian enterprises. The purpose there is a study of the essence, role, directions of formation and implementation of marketing commodity policy of agrarian enterprises. Research methods. The work uses a dialectical method of scientific knowledge, analysis and synthesis, a systematic approach, a method of comparing and summarizing data. Results of work. The article defines the essence, structure and features of marketing commodity policy of agrarian enterprises. The relationship between

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GERMANJUK, Natalia. "PERSONNEL MARKETING AS TOOL OF REALIZATION OF STAFFING POLICY ON THE ENTERPRISE." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 3 (53) (October 4, 2020): 65–75. http://dx.doi.org/10.37128/2411-4413-2020-3-5.

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his article discusses the essence and importance of marketing of personnel as a tool for implementation of staff policy. Established, that it represents an administrative activity, aimed at satisfying of company by workers, which form its strategic potential and help to solve specific problems. Namely, staff marketing is a type of organizational management, focused on providing qualitative and quantitative organizational requests in the workforce. It was revealed that marketing personnel has two main functions - informational and communicational. The first of these is determined by the creatio

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Mandych, Oleksandra, Inna Naumenko, and Iryna Romaniuk. "Formation of commodity distribution policy in integrated structures." Actual problems of innovative economy, no. 4 (June 27, 2019): 83–87. http://dx.doi.org/10.36887/2524-0455-2019-4-14.

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The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market

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Pererva, Petro, Tetiana Kobielieva, Andriy Kosenko, Oleksandra Kosenko, and Nadezhda Tkacheva. "LOGISTICS SERVICES MARKETING STRATEGY IN ENTREPRENEURIAL ACTIVITY: PRICING AND DISTRIBUTION POLICY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 19, 2021): 91–97. http://dx.doi.org/10.20998/2519-4461.2021.1.91.

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The article proves that marketing logistics is the planning, operational management and control of physical flows of materials and finished products,starting from the places of origin of flows of raw materials, components, etc. and ending with the delivery of final products to consumers, in order tomost effectively meet their demands. Marketing logistics is based on combining the ideas of marketing and logistics, which addresses issues ofmarketing pricing and marketing policy distribution. Also here the tasks of assortment loading of production on the basis of the portfolio of ordersformed by

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21

OʼSullivan, Michael J., and Beverly Volicer. "Preventable Hospitalizations: A Tool for Planning and Marketing Ambulatory Health Care Services." Journal of Ambulatory Care Management 19, no. 2 (1996): 84–95. http://dx.doi.org/10.1097/00004479-199604000-00010.

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22

Eshuis, Jasper, Erik Braun, Erik Hans Klijn, and Sebastian Zenker. "The differential effect of various stakeholder groups in place marketing." Environment and Planning C: Politics and Space 36, no. 5 (2017): 916–36. http://dx.doi.org/10.1177/2399654417726333.

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This article analyses whether involving various stakeholder groups in place marketing has effects on the content of place brands, and on how place marketing influences other policy fields, i.e. spatial planning and tourism/leisure policies. The research applies structural equation modelling to nationwide surveys in the Netherlands and Germany among professionals in place marketing ( N = 444). The study shows that different stakeholder groups have a varied influence; involving residents and public managers increases the influence of place marketing on spatial planning policies, whereas involvin

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Korinyev, Valentyn, Serhii Romanchuk, and Svitlana Boiko. "Costs in the Marketing Planning System at the Enterprise." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 5(38) (2020): 182–89. http://dx.doi.org/10.32515/2663-1636.2020.5(38).182-189.

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The problem of planning of marketing activity of domestic enterprises is defined and its features are investigated. An algorithm for the process of planning marketing activities according to the results of this study is proposed. The role of costs from the point of view of pricing at marketing planning is specified. It is established that the key to the success of the enterprise in modern conditions is the planning of its marketing activities, taking into account the peculiarities of the micro and macro environment. It is important for the company to pay attention to reducing marketing risks b

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24

Buron, Kevin P., Richard F. Beltramini, and John L. Schlacter. "An Application of Strategic Planning in Hospital Fundraising." Journal of Hospital Marketing 2, no. 1 (1988): 123–40. http://dx.doi.org/10.1300/j043v02n01_11.

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25

Boissoneau, Robert. "Strategic Planning As Used by Chief Executive Officers." Journal of Hospital Marketing 6, no. 2 (1992): 1–17. http://dx.doi.org/10.1300/j043v06n02_01.

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26

Humphrey, Alan B., Gary D. Scherzer, Robert J. Marshall, and Jay S. Buechner. "A Methodology for Determining Hospital Service Areas with Marketing and Planning Applications." Journal of Hospital Marketing 2, no. 2 (1988): 87–97. http://dx.doi.org/10.1300/j043v02n02_08.

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27

Baran, Rostyslav. "FORMATION OF MARKETING COMMUNICATIVE POLICY OF TOURIST ENTERPRISES IN THE CONDITIONS OF DIGITAL COMMUNICATIONS DEVELOPMENT." Economic Analysis, no. 31(2) (2021): 80–89. http://dx.doi.org/10.35774/econa2021.02.080.

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Introduction. The development of modern information technologies of communication significantly influence the formation of approaches to the implementation of marketing communication policy of tourism enterprises. The intensification of quarantine measures in connection with the COVID-19 pandemic has accelerated the process of digitization of marketing communications, and thus accumulated the process of transformation of traditional marketing communications channels. Purpose. Conceptual understanding of the components of marketing communication policy of tourism enterprises in the system of di

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Telaumbanua, Berlian, Cindy Kumala Dewi, Rofiqoh Hannum Rao, and Suhairi . "Masalah Dalam Perencanaan Organisasi Dan Kontrol Operasi Pemasaran Global." Jurnal Ekonomi Manajemen dan Bisnis (JEMB) 3, no. 1 (2024): 9–13. http://dx.doi.org/10.47233/jemb.v3i1.1477.

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This research discusses organizational planning and control of global marketing operations in the context of Company (G), an information technology company with marketing operations in Indonesia. This research data illustrates how the company manages organizational planning and control of its global marketing operations. Using qualitative research methods, using a literature study approach. This research obtains an in-depth understanding of how Company (G) plans and controls its global marketing operations. The research results show that this company has a matrix organizational structure that

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Wahyuni, Herpita, Dyah Mutiarin, Ulung Pribadi, et al. "Optimizing Data Interoperability: An Approach Towards Unified Employment Data in Indonesia." SHS Web of Conferences 204 (2024): 02002. http://dx.doi.org/10.1051/shsconf/202420402002.

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This research focuses on efforts to optimize data interoperability towards unified employment data in Indonesia, which consists of planning, manufacturing, integration, and marketing strategies using the Twitter social media account @kemnakerRI, which has the potential to provide valuable guidance for policy development, planning, and implementation of promotional strategies in future. Data analysis using NVivo 12 Plus comes from various media, news, and Twitter data support Revealing activity on social media accounts includes four main aspects. Planning (Planning) provided the most significan

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Andryeyeva, N. M., and D. V. Zinkovska. "METHODOLOGICAL ASPECTS OF FORSIGHT IMPLEMENTATION INTO THE SYSTEM OF DIAGNOSTICS OF MARKETING POLICY AT ENTERPRISES OF UKRAINE." Economic innovations 19, no. 2(64) (2017): 19–24. http://dx.doi.org/10.31520/ei.2017.19.2(64).19-24.

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In this article was considered main approaches of different authors to the definition of "forsight". On the basis of the investigated approaches and developed taking into account modern trends was created own authors� interpretation of the term �foresight�. It was highlighted that foresight and expert forecast not identity terms. The main features of foresight which distinguish it from expert forecasting were highlighted. The authors considered the essence of the key principles of foresight, namely the focus on the future and the perspective directions of its development, involving a wide rang

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Конищев, И. А. "On the issue of integrating marketing tools into strategic planning to strengthen the competitive advantages of the enterprise." Russian Economic Bulletin 7, no. 2 (2024): 373–79. http://dx.doi.org/10.58224/2658-5286-2024-7-2-373-379.

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Аннотация: в данной статье рассматривается вопрос интеграции маркетинговых инструментов в процесс стратегического планирования на предприятиях. Исследуется влияние аудита, стратегического планирования и государственной политики на маркетинговую деятельность компаний. Работа анализирует вклад мировых и отечественных экспертов в развитие маркетинговой мысли и стратегического управления. Основное внимание уделяется инструментарию маркетинга, включая концепции 4P, 6P, 7P, и их роли в создании стратегий роста организаций. Авторы подчеркивают отсутствие универсальной методологии для эффективного соч

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Prakash, Aseem. "Green marketing, public policy and managerial strategies." Business Strategy and the Environment 11, no. 5 (2002): 285–97. http://dx.doi.org/10.1002/bse.338.

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Kolodnik, T. "Methodological framework for managing digital marketing strategies." Science and Innovations, no. 5 (June 13, 2024): 40–45. http://dx.doi.org/10.29235/1818-9857-2024-05-40-45.

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The article considers the theory of formation of digital marketing strategies, points out the directions of innovative development in marketing. It also shows the circumstances that may hinder the development of digital marketing in the activities of companies. Separately, the implementation of the analytical, practical and control stage for the effective management of a digital marketing strategy is considered. t is noted that a digital marketing strategy may be part of the company’s policy. The planning of complex measures necessary to manage strategies taking into account the internal envir

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Samuel, Madeline, Hyunsuk Choi, Haesang Kang, and Myong Jae Lee. "Sustainable Event Planning: An Exploration of University Conference Centers." Sustainability 13, no. 13 (2021): 7194. http://dx.doi.org/10.3390/su13137194.

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The use of conference services on university campuses has grown in recent years. Focusing on three university conference centers in Southern California in the United States, this study explores innovative practices, tools, and strategies that sales and marketing teams can use to attract potential clients to campus facilities. A Delphi method with a panel of eight sales and marketing experts from three university conference centers was used to examine tools and strategies used by university conference centers. The findings reveal that email marketing, tradeshows, and social media are effective

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Dwi Wahyudi, Bachtar Bakrie, and Tina Rosa. "Defense Industry Policy Analysis Regarding Efforts To Increase Production Of Defense Equipment For National Security (Case Study At The Defense Industry Policy Committee)." Journal of Entrepreneur and Business 2, no. 1 (2023): 1–9. http://dx.doi.org/10.52643/joeb.v2i1.51.

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Defense Industry Policy Committee (KKIP) is a Committee representing the Government to coordinate national policies in the planning, formulation, implementation, control, synchronization, and evaluation in the defense industry. The Government has made some policies related to human resources, developing technology, collaboration, coaching, financing and marketing. In this study, researchers will focus on policy which has been made by the Government in the field of human resources, cooperation, financing and marketing. The purpose of this research is to know which policy is more dominant in the

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Afdjani, Hadiono, and Julian Andretty. "Berita Satu News Channel’s Policy and Marketing Communication Process in Gaining Customer." Environment-Behaviour Proceedings Journal 5, SI1 (2020): 27–30. http://dx.doi.org/10.21834/ebpj.v5isi1.2292.

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This research is related to Berita Satu News Channel’s marketing communication activity based by the application of a redactional policy of a press company in the form of a television station in the paid network of cable television and satellite. Berita Satu News Channel’s marketing communication activity utilizes the majority of Lippo Group network’s force, which acted as the core company. These research theories are the organizational control theory and the promotional mix theory. Post-positivism is the paradigm that’s used with its qualitative approach and a descriptive method to depict a r

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Pal, John, David Bennison, Ian Clarke, and John Byrom. "Power, policy networks and planning: the involvement of major grocery retailers in the formulation of Planning Policy Guidance Note 6 since 1988." International Review of Retail, Distribution and Consumer Research 11, no. 3 (2001): 225–46. http://dx.doi.org/10.1080/09593960122876.

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Lanamana, Willybrordus. "URGENSI PERLUNYA PERUBAHAN PERSPEKTIF KEBIJAKAN UNTUK MENGOPTIMALKAN PERAN PEDAGANG HASIL - HASIL PERTANIAN DI KABUPATEN ENDE." AGRICA 1, no. 1 (2020): 34–37. http://dx.doi.org/10.37478/agr.v1i1.480.

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Research on changing the perspective of policy to optimize the role of traders of Agricultural products in Ende District has been carried out. The results of the study indicate that collective marketing institutional support at the farmer group level is needed to improve marketing access and efficiency. The underdevelopment of traditional markets is due to the lack of carrying capacities such as inadequate planning strategies and limited access to capital due to insufficient guarantees.

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Hashemzehi, Mitra. "Investigation of Managerial Capabilities and Organizational Intelligence in Tehran Municipality Using Marketing and Innovation in Services." International Journal of Innovation Management and Organizational Behavior 4, no. 4 (2024): 130–38. http://dx.doi.org/10.61838/kman.ijimob.4.4.15.

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Objective: The objective of this study is to explore the impact of organizational intelligence on the performance of Tehran Municipality through the utilization of marketing capabilities. Methodology: This qualitative study was conducted in Tehran and utilized semi-structured interviews with senior managers, department heads, and key personnel within the Tehran Municipality. Participants were selected through purposive sampling based on their extensive experience and knowledge related to organizational intelligence and marketing. Data were collected until theoretical saturation was achieved, e

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Hashemzehi, Mitra. "The Impact of Organizational Intelligence on the Performance of Tehran Municipality Utilizing Marketing Capabilities." International Journal of Innovation Management and Organizational Behavior 3, no. 1 (2023): 163–70. http://dx.doi.org/10.61838/kman.ijimob.3.1.20.

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Objective: The objective of this study is to explore the impact of organizational intelligence on the performance of Tehran Municipality through the utilization of marketing capabilities. Methodology: This qualitative study was conducted in Tehran and utilized semi-structured interviews with senior managers, department heads, and key personnel within the Tehran Municipality. Participants were selected through purposive sampling based on their extensive experience and knowledge related to organizational intelligence and marketing. Data were collected until theoretical saturation was achieved, e

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41

Dwi Wahyudi, Bachtar Bakrie, and Tina Rosa. "Defense Industry Policy Analysis Regarding Efforts To Increase Production Of Defense Equipment For National Security (Case Study At The Defense Industry Policy Committee)." Journal of Entrepreneur and Business 2, no. 1 (2023): 1–9. http://dx.doi.org/10.52643/joeb.v2i1.34.

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Defense Industry Policy Committee (KKIP) is a Committee representing the Government to coordinate national policies in the planning, formulation, implementation, control, synchronization, and evaluation in the defense industry. The Government has made some policies related to human resources, pegembangan technology, collaboration, coaching, financing and marketing. In this study, researchers will focus on kebijakaan which has been made of the Government in the field of human resources, cooperation, Pembiayaaan and marketing. The purpose of this research is to know which policy is more dominant

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42

Muratović, Alma, Amerlina Muratović, and Erna Herić. "FOREIGN DIRECT INVESTMENT AS A DETERMINANT OF MARKETING PLANNING IN BOSNIAN AND HERZEGOVINIAN ENTERPRISES." Ekonomske ideje i praksa, no. 50 (September 30, 2023): 39–57. http://dx.doi.org/10.54318/eip.2023.am.350.

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Considering that foreign investments represent a significant generator with which enterprises and host countries can achieve their economic growth and development, the aim of this research is to determine the impact that foreign investments had on individual marketing planning processes (research and development, procurement policy, distribution and sales and post-sales policies) in Bosnian and Herzegovinian enterprises. The research results show that foreign investments determine changes in the process of planning sales activities, procurement activities, distribution and post-sales activitie

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Wahyuni, Herpita, Eko Priyo Purnomo, and Aqil Teguh Fathani. "Social media supports tourism development in the COVID-19 normal era in Bandung." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 5, no. 3 (2021): 600–616. http://dx.doi.org/10.25139/jsk.v5i3.3805.

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This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research

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Chornous, Galyna, Yana Fareniuk, Vincentas Rolandas Giedraitis, Erstida Ulvidienė, and Ganna Kharlamova. "A data science-based marketing decision support system for brand management." Innovative Marketing 19, no. 2 (2023): 38–50. http://dx.doi.org/10.21511/im.19(2).2023.04.

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To improve the marketing activity and brand management and justify the most effective marketing decisions, organizations should implement different information technologies, mathematical methods and models into the marketing decision support system (MDSS). The goal of this paper is to form an architecture of an MDSS, the model base of which is developed on Data Science tools, in particular regression analysis and machine learning methods. The proposed MDSS is a multi-agent information system comprising nine intellectual agents (market environment monitoring, data processing, marketing mix mode

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LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

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The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

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Biroscak, Brian J., Tali Schneider, Dinorah Martinez Tyson, Claudia X. Aguado Loi, and Carol A. Bryant. "Applying Tools From Human-Centered Design to Social Marketing Planning." Social Marketing Quarterly 24, no. 2 (2018): 63–73. http://dx.doi.org/10.1177/1524500418761624.

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In this “Tools From the Field” paper, we report our experiences using human-centered design (HCD), a process for using innovation as a means of developing more effective marketing offerings. The context for our use of HCD tools was a partnership with a new community committee. We combined elements of our previous social marketing frameworks -Community-Based Prevention Marketing (CBPM) for Program Development; CBPM for Policy Development–into a version better suited to address complex, dynamic problems that require a whole-systems perspective. Our product development work for this next iteratio

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Sviatenko, Serhii. "The Influence of State Monetary Policy on the Effectiveness of Marketing Forecasting of Enterprise Development." Oblik i finansi, no. 2(108) (2025): 89–94. https://doi.org/10.33146/2307-9878-2025-2(108)-89-94.

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In an unstable macroeconomic environment (in particular, under the influence of inflation, interest rate fluctuations, devaluation and changes in the money supply), the marketing strategies of enterprises are becoming increasingly vulnerable to external risks. Insufficient integration of macroeconomic factors into marketing forecasting reduces forecasts' accuracy, complicating budgeting and making informed management decisions. The purpose of the article is to determine the mechanisms of influence of monetary policy on the effectiveness of marketing forecasting of enterprise development, as we

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Баран, Р.Я. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 28 (26 березня 2021): 56–61. https://doi.org/10.5281/zenodo.5075401.

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This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical approach to the formulation of the concepts of "marketing communications" and "marketing communication policy" is proposed, which considers the aspect of digitalization of economic activity of tourist enterprises. It is defined that marketing communication po

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Ershadi, Mohammad Mahdi, and Mohamad Sajad Ershadi. "Logistic planning for pharmaceutical supply chain using multi-objective optimization model." International Journal of Pharmaceutical and Healthcare Marketing 16, no. 1 (2021): 75–100. http://dx.doi.org/10.1108/ijphm-01-2021-0004.

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Purpose Appropriate logistic planning for the pharmaceutical supply chain can significantly improve many financial and performance aspects. To this aim, a multi-objective optimization model is proposed in this paper that considers different types of pharmaceuticals, different vehicles with determining capacities and multi-period logistic planning. This model can be updated based on new information about resources and newly identified requests. Design/methodology/approach The main objective function of the proposed model in this paper is minimizing the unsatisfied prioritized requests for pharm

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Ellison, B. Scott, Ariel M. Aloe, and Shehreen Iqtadar. "Policy field and policy discourse: The American Federation for Children Network." education policy analysis archives 27 (May 6, 2019): 48. http://dx.doi.org/10.14507/epaa.27.4242.

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This article presents findings from an analysis of the AFC policy network using tools from network ethnography and qualitative content analysis. Specifically, we examined tax forms and carried out extensive web searches to spatialize and map the AFC network, mined text from policy-actors in the AFC network, and analyzed the policy discourse promoted by these network actors to achieve their political goals. The task for this study was to use AFC as a heuristic device to explore the complexity of the education policy field and to understand how network policy-actors work to achieve their policy

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