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Books on the topic 'Marketing research Data processing'

Author: Grafiati

Published: 27 July 2024

Last updated: 31 July 2025

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1

Advertising, Research Foundation Key Issues Workshop (1988 New York N. Y. ). New insights into single source data: The promise and the reality, merging sales and media data, computerizing data, computerizing data bases : transcript proceedings : an ARF Key Issues Workshop, the New York Hilton, July 14, 1988. Advertising Research Foundation, 1988.

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2

Schellinck, Douglas Anton. Marketing research: A computer assisted approach. Dryden Press, 1987.

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3

Stoffels, Jörg. Der elektronische Minimarkttest. Deutscher Universitäts-Verlag, 1989.

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4

Seminar on the Impact of New User-Oriented Computer Facilities on Market Research (1988 Copenhagen, Denmark). Seminar on the Impact of New User-Oriented Computer Facilities on Market Research, Copenhagen (Denmark), 19th-22nd October, 1988. ESOMAR, 1988.

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5

PONG-YUEN. Marketing Research with R and Python. World Scientific Publishing Co Pte Ltd, 2023.

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6

K, Thomas Richard. Desktop marketing: Lessons from America's best. American Demographic Books, 1991.

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7

Clarke, Darral G. Marketing analysis and decision making: Text and cases with Lotus 1-2-3. Scientific Pr., 1987.

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8

Steiger, Andreas. Computergestützte Aktivierungsmessung in der Marketingforschung: Entwicklung eines Computerprogramms zur Erfassung elektrodermaler Daten und zur marketingorientierten Auswertung unter besonderer Berücksichtigung von Werbespots. P. Lang, 1988.

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9

Rushmore, Stephen. Hotel market analysis and valuation: International issues and software applications. Appraisal Institute, 2012.

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10

1962-, O'Neill John W., and Rushmore Stephen 1974-, eds. Hotel market analysis and valuation: International issues and software applications. Appraisal Institute, 2012.

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11

Graumann, Sabine. Informationsmanagement im Marktforschungsprozess unter besonderer Berücksichtigung der Infratest Forschung AG. GBI, 1991.

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12

Hoepner, Gert. Computereinsatz bei Befragungen. Deutscher Universitäts Verlag, 1994.

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13

Kuhfeld, Warren F. Marketing research methods in the SAS system: A collection of papers and handouts. s.n.], 1994.

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14

EMAC/Esomar Symposium on New Ways in Marketing and Marketing Research (1990 Athens, Greece). EMAC/Esomar Symposium on New Ways in Marketing and Marketing Research, Athens (Greece) 24th-27th October 1990. EMAC, 1990.

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15

Banerjee, Arindam. State of marketing analytics in India: Prospects and potential challenges. Indian Institute of Management, 2014.

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16

AMA, Microcomputers in Marketing Education Conference (2nd 1990 New Orleans La ). Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference: March 31-April 2, 1990, New Orleans, Louisiana. American Marketing Associaton, 1990.

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17

Lilien, Gary L. Marketing engineering: Computer-assisted marketing analysis and planning. Addison-Wesley, 1998.

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18

Advertising Research Foundation. (1st New York, N.Y.). Transcript proceedings: The impact of computer applications and technology in advertising, marketing and media research. Advertising Research Foundation, 1988.

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19

Alvi, Shahzad Ahmad. Computergestützte Produkttests. Lit, 1989.

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20

Zuenkova, Yuliya, and Milan Stamenkovich. Cluster analysis and MANOVA in marketing and economic research. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2186588.

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The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is an indispensable product of any activity and the basis for making objective management decisions. Big data has had a significant impact on marketing and the development of its tools. The collection, accumulation and processing of information about customers and the market is the basis of information support for marketing activities. Multidimensional statistics methods, cluster analysis and MANOVA analysis in particu

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21

Green, Paul E. Multidimensional scaling: Concepts and applications. Allyn and Bacon, 1989.

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22

Seminar on How to Cope with Data Overload (1990 Paris, France). Seminar on How to Cope with Data Overload: The impact of new technology on marketing information : Paris, France, 6th-8th February 1990. ESOMAR, 1990.

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23

Conference on the Application of Computers to the Management and Administration of Forests, the Harvesting and Marketing of Timber, and to Forestry Research (1984 Heriot-Watt University). Computers in forestry: Proceedings of a Conference on the Application of Computers to the Management and Administration of Forests, the Harvesting and Marketing of Timber, and to Forestry Research : Heriot-Watt University, Edinburgh, UK, 11-14 December 1984. Institute of Chartered Foresters, 1986.

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24

Creativity and Data Marketing: A Practical Guide to Applying Data Creatively. Kogan Page, Limited, 2017.

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25

Wilson, Lee. Data-Driven Marketing Content: A Practical Guide. Emerald Publishing Limited, 2019.

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26

Wilson, Lee. Data-Driven Marketing Content: A Practical Guide. Emerald Publishing Limited, 2019.

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27

Wilson, Lee. Data-Driven Marketing Content: A Practical Guide. Emerald Publishing Limited, 2019.

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28

Marketing research for the global construction industry. Singapore University Press, National University of Singapore, 1993.

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29

Charan, Ashok. Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. World Scientific Publishing Co Pte Ltd, 2015.

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30

Charan, Ashok. Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. World Scientific Publishing Co Pte Ltd, 2015.

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31

Coussement, Kristof, and Nathalie Demoulin. Marketing Research with SAS Enterprise Guide. Taylor & Francis Group, 2017.

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32

Coussement, Kristof. Marketing Research with SAS Enterprise Guide. Taylor & Francis Group, 2017.

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33

Coussement, Kristof, and Nathalie Demoulin. Marketing Research with SAS Enterprise Guide. Taylor & Francis Group, 2017.

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34

McDaniel, Carl, and Roger Gates. Marketing Research Essential Fourth Edition with SPSS 13.0 Software. 4th ed. Wiley, 2005.

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35

Online Panel Research A Data Quality Perspective. John Wiley & Sons Inc, 2014.

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36

Forrest, Edward. Internet Marketing Intelligence: Research Tools, Techniques, and Resources. McGraw-Hill/Irwin, 2002.

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37

Forrest, Edward. Internet Marketing Intelligence: Research Tools, Techniques, and Resources. McGraw-Hill/Irwin, 2002.

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38

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Wiley & Sons, Incorporated, John, 2013.

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39

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Wiley & Sons, Incorporated, John, 2013.

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40

Leventhal, Barry. Predictive analytics for marketers: Using data mining for business advantage. 2018.

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41

Leventhal, Barry. Predictive Analytics for Marketers: Using Data Mining for Business Advantage. Kogan Page, Limited, 2018.

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42

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Wiley & Sons, Incorporated, John, 2013.

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43

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Wiley & Sons, Incorporated, John, 2013.

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44

In Data We Trust. Bloomsbury Publishing PLC, 2012.

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45

Bloching, Bjorn, and Lars Luck. In Data We Trust: How Customer Data Is Revolutionising Our Economy. Bloomsbury Publishing Plc, 2012.

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46

Bloching, Bjorn, and Lars Luck. In Data We Trust: How Customer Data Is Revolutionising Our Economy. Bloomsbury Publishing Plc, 2012.

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47

Bloching, Bjorn, and Lars Luck. In Data We Trust: How Customer Data Is Revolutionising Our Economy. Bloomsbury Publishing Plc, 2012.

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48

Cary, Neil. Do Your Own Online Surveys: DIY and Self Serve Market Research. Genius Media, 2014.

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49

Struhl, Steven. Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence. Kogan Page, 2016.

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50

Struhl, Steven. Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence. Kogan Page, Limited, 2015.

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