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Dissertations / Theses on the topic 'Marketing research Data processing'

Author: Grafiati

Published: 27 July 2024

Last updated: 31 July 2025

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1

Soutar, Garron. "Target marketing : the geographical information systems approach." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53611.

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Thesis (MA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Geodemographics has been used extensively as a decision-support tool in both the business sector and the market survey environment in the United States, the United Kingdom and numerous other countries. This has however not been the case in South Africa, partly because of the expense involved in capturing current and complete customer information. As an alternative to capturing all the required customer information, geodemographics has frequently made use of government census data to supplement the organisation-specific data

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2

Yanamandram, Venkata Krishna Kumar. "Retention of dissatisfied business-to-business services customers." Thesis, The University of Sydney, 2008. https://hdl.handle.net/2123/28954.

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The strategic importance of customer retention and the costs associated with customer switching behaviour have resulted in researchers devoting considerable attention to investigating the switching and/or staying behaviour of customers. However, relatively little attention has been devoted to investigating (1) the important deterrents to discontinuing the relationship in a single model in the business-to-business (B-to-B) service sector, and (2) the mediating factors under the condition of dissatisfaction in the B-to-B services sector. The fastest growth in services marketing today is in

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3

Ip, Lai Cheng. "Mining on social network community for marketing." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3950661.

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4

FORLEO, GIANROBERTO. "Digital AgriFood – Conversazioni online e Big Data per lo sviluppo della comunicazione strategica e progettuale del sistema produttivo marchigiano. Abstract." Doctoral thesis, Urbino, 2023. https://hdl.handle.net/11576/2710331.

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5

Shi, H. (Henglin). "A GQM-based open research data technology evalution method in open research context." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201605221853.

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Open Research Data is gaining popularity nowadays, and various research units and individuals are interested to join this trend. However, due to variety of Open Research Data technologies, they have found it is difficult to select proper ones for their specific requirements. Thus, a method for evaluating of Open Research Data related technologies is developed in this study for researchers to select proper ones. Firstly, the theoretical knowledge of research data sharing and reusing barriers is resulted from a structured literature review. As a result, from the 19 primary studies, 96 instances

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6

Bilimoria, Cyrus M. "Use of computers and the Internet to facilitate export of prefabricated housing from Canada." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq64106.pdf.

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7

Lynch, Kevin John. "Data manipulation in collaborative research systems." Diss., The University of Arizona, 1989. http://hdl.handle.net/10150/184923.

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This dissertation addresses data manipulation in collaborative research systems, including what data should be stored, the operations to be performed on that data, and a programming interface to effect this manipulation. Collaborative research systems are discussed, and requirements for next-generation systems are specified, incorporating a range of emerging technologies including multimedia storage and presentation, expert systems, and object-oriented database management systems. A detailed description of a generic query processor constructed specifically for one collaborative research system

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8

Venkataraman, Suzanne Marie. "CAD graphics utilization in the design and marketing phases of textile/apparel product development." Thesis, Virginia Tech, 1992. http://hdl.handle.net/10919/41538.

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The purpose of this research was to identify the expertise of CAD graphics operators/managers in the design and marketing phases of textile/apparel product development. Additionally, the purposes were to determine the effect of CAD graphics on product development in the textile/apparel industry, and to identify future needs and uses of CAD graphics in the industry. A questionnaire was sent to 117 CAD graphics operators/managers. The results from the questionnaire were obtained through frequency and percentage distributions. The major findings of this study concluded that textile design and

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9

Joshua, Edwin (Edwin Ratnaraj) Carleton University Dissertation Management Studies. "An examination of product knowledge and information search in consumer information processing." Ottawa, 1992.

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10

Herzberg, Nico, and Mathias Weske. "Enriching raw events to enable process intelligence : research challenges." Universität Potsdam, 2013. http://opus.kobv.de/ubp/volltexte/2013/6401/.

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Business processes are performed within a company’s daily business. Thereby, valuable data about the process execution is produced. The quantity and quality of this data is very dependent on the process execution environment that reaches from predominantly manual to fullautomated. Process improvement is one essential cornerstone of business process management to ensure companies’ competitiveness and relies on information about the process execution. Especially in manual process environments data directly related to the process execution is rather sparse and incomplete. In this paper, we presen

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11

Shmidt, Melinda Sue. "Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355.

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12

容勁 and King Stanley Yung. "Application of multi-agent technology to supply chain management." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31223886.

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13

Olivier, Hannelore. "Musical networks : the case for a neural network methodology in advertisement music research." Thesis, Stellenbosch : University of Stellenbosch, 2005. http://hdl.handle.net/10019.1/16618.

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Thesis (M.Mus.)--University of Stellenbosch, 2005.<br>ENGLISH ABSTRACT: Countless scientists had been struggling for centuries to find a significant connection between cognition, emotion and reasoning – resulting in today’s rather embarrassingly imperfect understanding of even the most basic human cognition. We should apprehend that it is unlikely that major breakthroughs in the Cognitive Sciences, Psychology, Sociology or the Medical Sciences will elucidate everything about the human brain and -behaviour in the very near future. Realizing this, it is realistic that we should transfer our

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14

Hagedorn, Benjamin, Michael Schöbel, Matthias Uflacker, Flavius Copaciu, and Nikola Milanovic. "Proceedings of the fall 2006 workshop of the HPI research school on service-oriented systems engineering." Universität Potsdam, 2007. http://opus.kobv.de/ubp/volltexte/2009/3305/.

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1. Design and Composition of 3D Geoinformation Services Benjamin Hagedorn 2. Operating System Abstractions for Service-Based Systems Michael Schöbel 3. A Task-oriented Approach to User-centered Design of Service-Based Enterprise Applications Matthias Uflacker 4. A Framework for Adaptive Transport in Service- Oriented Systems based on Performance Prediction Flavius Copaciu 5. Asynchronicity and Loose Coupling in Service-Oriented Architectures Nikola Milanovic

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15

Kesterton, Anthony James. "The synthesis of sound with application in a MIDI environment." Thesis, Rhodes University, 1991. http://hdl.handle.net/10962/d1006701.

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The wide range of options for experimentation with the synthesis of sound are usually expensive, difficult to obtain, or limit the experimenter. The work described in this thesis shows how the IBM PC and software can be combined to provide a suitable platform for experimentation with different synthesis techniques. This platform is based on the PC, the Musical Instrument Digital Interface (MIDI) and a musical instrument called a digital sampler. The fundamental concepts of sound are described, with reference to digital sound reproduction. A number of synthesis techniques are described. These a

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Kishore, Annapoorni. "AN INTERNSHIP WITH ENVIRONMENTAL SYSTEMS RESEARCH INSTITUTE." Miami University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=miami1209153230.

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17

Suwarno, Neihl Omar 1963. "A computer based data acquisition and analysis system for a cardiovascular research laboratory." Thesis, The University of Arizona, 1989. http://hdl.handle.net/10150/558111.

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18

李安敏 and On-man Andrew Lee. "Some thoughts on the applications of management science in sales and marketing activities on the professional products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267397.

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19

Boyle, John K. "Performance Metrics for Depth-based Signal Separation Using Deep Vertical Line Arrays." PDXScholar, 2015. https://pdxscholar.library.pdx.edu/open_access_etds/2198.

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Vertical line arrays (VLAs) deployed below the critical depth in the deep ocean can exploit reliable acoustic path (RAP) propagation, which provides low transmission loss (TL) for targets at moderate ranges, and increased TL for distant interferers. However, sound from nearby surface interferers also undergoes RAP propagation, and without horizontal aperture, a VLA cannot separate these interferers from submerged targets. A recent publication by McCargar and Zurk (2013) addressed this issue, presenting a transform-based method for passive, depth-based separation of signals received on deep VLA

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Daita, Ananda Rohit. "The Art and Science of Data Analysis." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157624/.

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This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Current

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Boying, Lu, Zhang Jun, Nie Shuhui, and Huang Xinjian. "AUTOMATIC DEPENDENT SURVEILLANCE (ADS) SYSTEM RESEARCH AND DEVELOPMENT." International Foundation for Telemetering, 2002. http://hdl.handle.net/10150/607495.

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International Telemetering Conference Proceedings / October 21, 2002 / Town & Country Hotel and Conference Center, San Diego, California<br>This paper presents the basic concept, construction principle and implementation work for the Automatic Dependent Surveillance (ADS) system. As a part of ADS system, the ADS message processing system based on PC computer was given more attention. Furthermore, the paper introduces the ADS trial status and points out that the ADS implementation will bring tremendous economical and social efficiency.

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Chintagunta, Pradeep Kumar. "Issues in panel data analysis a theoretical and empirical investigation /." access full-text, 1990. http://libweb.cityu.edu.hk/cgi-bin/ezdb/umi-r.pl?9114533.pdf.

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23

Lau, Anthony Kwok. "A digital oscilloscope and spectrum analyzer for anaysis of primate vocalizations : master's research project report." Scholarly Commons, 1989. https://scholarlycommons.pacific.edu/uop_etds/2177.

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The major objective of this report is to present information regarding the design, construction, and testing of the Digital Oscilloscope Peripheral which allows the IBM Personal Computer (IBM PC) to be used as both a digital oscilloscope and a spectrum analyzer. The design and development of both hardware and software are described briefly; however, the test results are analyzed and discussed in great detail. All documents including the circuit diagrams, program flowcharts and listings, and user manual are provided in the appendices for reference. Several different products are referred to in

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24

Galardini, Luca. "Research on Methods for Processing Large-Baseline Stereo Camera Data for Long Range 3D Environmental Perception." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2021.

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Depth perception and 3D object recognition with stereo cameras has a variety of applications. For example, the technology enables to sense ob-jects and possible dangers on automated cars using passive and cheap sen-sors. However, sensing range corresponds to camera baseline, and rigid camera mounting is only available to rather small baseline setups. Thus, typical systems do not exceed sensing ranges of around 50m. To enable higher ranges with baselines of about 1-2m on moving and vibrating plat-forms, non-rigidity of the setup (i.e. a variable relative camera orientation) must be considered.

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Zhu, Xinjie, and 朱信杰. "START : a parallel signal track analytical research tool for flexible and efficient analysis of genomic data." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2015. http://hdl.handle.net/10722/211136.

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Signal Track Analytical Research Tool (START), is a parallel system for analyzing large-scale genomic data. Currently, genomic data analyses are usually performed by using custom scripts developed by individual research groups, and/or by the integrated use of multiple existing tools (such as BEDTools and Galaxy). The goals of START are 1) to provide a single tool that supports a wide spectrum of genomic data analyses that are commonly done by analysts; and 2) to greatly simplify these analysis tasks by means of a simple declarative language (STQL) with which users only need to specify what the

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Boardman, Anelda Philine. "Assessment of genome visualization tools relevant to HIV genome research: development of a genome browser prototype." Thesis, University of the Western Cape, 2004. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_3632_1185446929.

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<p>Over the past two decades of HIV research, effective vaccine candidates have been elusive. Traditionally viral research has been characterized by a gene -by-gene approach, but in the light of the availability of complete genome sequences and the tractable size of the HIV genome, a genomic approach may improve insight into the biology and epidemiology of this virus. A genomic approach to finding HIV vaccine candidates can be facilitated by the use of genome sequence visualization. Genome browsers have been used extensively by various groups to shed light on the biology and evolution of sever

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27

Decady, Yves J. "The analysis of multiple response data in marketing research, a Rao-Scott adjusted chi-squared approach." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape2/PQDD_0017/NQ57606.pdf.

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28

Decady, Yves J. (Yves Josue) Carleton University Dissertation Management Studies. "The Analysis of multiple response data in marketing research; a Rao- Scott adjusted chi-squared approach." Ottawa, 2000.

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29

王達才 and Tat-choi Wong. "The strategic importance of information systems to airline revenue management." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266873.

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30

Coursey, William C. "A research experiment to evaluate the acceptability of microcomputer software documentation." Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/63969.

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<p>Microcomputer software users require varying degrees of instructional assistance to effectively operate the software they purchase. Chapter I recognizes that this demand for quality documentation places a burden upon software suppliers to expend additional time, energy, and money to satisfy users. This research recommends a set of procedural guidelines for microcomputer software suppliers to follow as a means of supplementing basic documentation techniques.</p> <p>Literature regarding microcomputer software documentation is an item of increasing demand in today's technical marketplace. The

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Robinson, Jeffrey Brett, University of Western Sydney, of Science Technology and Environment College, and School of Environment and Agriculture. "Understanding and applying decision support systems in Australian farming systems research." THESIS_CSTE_EAG_Robinson_J.xml, 2005. http://handle.uws.edu.au:8081/1959.7/642.

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Decision support systems (DSS) are usually based on computerised models of biophysical and economic systems. Despite early expectations that such models would inform and improve management, adoption rates have been low, and implementation of DSS is now “critical” The reasons for this are unclear and the aim of this study is to learn to better design, develop and apply DSS in farming systems research (FSR). Previous studies have explored the merits of quantitative tools including DSS, and suggested changes leading to greater impact. In Australia, the changes advocated have been: Simple, flexibl

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Todes, M. A. "Evaluation parameters for computer aided design of irrigation systems." Doctoral thesis, University of Cape Town, 1987. http://hdl.handle.net/11427/21140.

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The research has entailed the formulation and coding of computer models for the design of pressurized irrigation systems. Particular emphasis has been given to the provision of routines for the evaluation of the expected performance from a designed system. Two separate sets of models have been developed, one for the block or in-field system and one for file mainline netWork. The thesis is presented in three seelions asfollows : * Basic theory, in which the general background to the research is covered. * The models, which includes detailed descriptions of both the design models and the compute

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Van, Deventer Petrus Jacobus Uys. "The applicability of discriminant analysis techniques on the multivariate normal and non-normal data types in marketing research." Master's thesis, University of Cape Town, 1985. http://hdl.handle.net/11427/4941.

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Includes bibliography.<br>The purpose of the procedures described is to assign “objects” or "observations" in some optimum fashion to one of two or more populations. In routine banking a bank manager may wish to classify clients who wish to make loans as low or high credit risks on the basis of the elements of certain accounting statements. In such a case there are two definite distinct classes. Another investigation may be initiated to determine whether buying habits are different with respect to the categories: urban, sub-urban and rural clients. Note that in the first example the classes ar

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Hájková, Kateřina. "Zákaznicky orientovaný marketing stavebního podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-371908.

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This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these met

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Fall, J. S. "The relevance of information systems (IS) research publications to IS practitioners' key concerns." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2005. https://ro.ecu.edu.au/theses/618.

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The primary aim of the research was to determine if, and if so how, the topics published in information systems (IS) journal articles were related to the key issues reported to be of concern to IS managers. The secondary aim was to determine what proportions of the journal articles were investigating closely-related and distantly-related information, , " - technology (IT) phenomena. The research covered 1376 -articles published in nine highly rated journals for the seven-year period 1995-2001. The journals chosen for the research included five US-academic journals, two European academic journa

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36

Liang, Yiheng. "Computational Methods for Discovering and Analyzing Causal Relationships in Health Data." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804966/.

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Publicly available datasets in health science are often large and observational, in contrast to experimental datasets where a small number of data are collected in controlled experiments. Variables' causal relationships in the observational dataset are yet to be determined. However, there is a significant interest in health science to discover and analyze causal relationships from health data since identified causal relationships will greatly facilitate medical professionals to prevent diseases or to mitigate the negative effects of the disease. Recent advances in Computer Science, particularl

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Decker, Jennie Jo. "Display spatial luminance nonuniformities: effects on operator performance and perception." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54510.

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This dissertation examined the effects of display spatial luminance nonuniformities on operator performance and perception. The objectives of this research were to develop definitions of nonuniformity, develop accurate measurement techniques, determine acceptable levels of nonuniformities, and to develop a predictive model based on user performance data. Nonuniformities were described in terms of spatial frequency, amplitude, display luminance, gradient shape, and number of dimensions. Performance measures included a visual random search task and a subjective measure to determine users' perc

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Chang, Shiao-O., and 張紹娥. "Research of Marketing Strategic Using Data Warehouse Technique and On-Line Analytical Processing." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/85652396168205849990.

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碩士<br>中國文化大學<br>資訊管理研究所碩士在職專班<br>95<br>The agitation of global economic and trade liberalization is in the ascendant, management of relationship between enterprise and customer has become an essential and must possessed ability by enterprises to pursue the advantage of the difference and competition for promoting customer’s occupation rate. Shorten the lead time, from placing order to goods arrival warehouse to achieve “just in time” goods supply, has become an important judgment for most of American and European retailers to score their suppliers. To most of suppliers, guarantee that more tha

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Matobobo, Courage. "Development of an intelligent analytics-based model for product sales optimisation in retail enterprises." Diss., 2016. http://hdl.handle.net/10500/21807.

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A retail enterprise is a business organisation that sells goods or services directly to consumers for personal use. Retail enterprises such as supermarkets enable customers to go around the shop picking items from the shelves and placing them into their baskets. The basket of each customer is captured into transactional systems. In this research study, retail enterprises were classified into two main categories: centralised and distributed retail enterprises. A distributed retail enterprise is one that issues the decision rights to the branches or groups nearest to the data collection, while i

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Yang, Tao. "Brand and usability in content-intensive websites." Thesis, 2014. http://hdl.handle.net/1805/4667.

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Indiana University-Purdue University Indianapolis (IUPUI)<br>Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however, is which design factors affect which aspect of a brand. To demystify this issue, three sub-projects were conducted. The first project developed a systematic approach for evaluating the bra

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Mebuge, Chinelo Ogochukwu. "Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa." Diss., 2018. http://hdl.handle.net/10500/25388.

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Text in both English and Afrikaans<br>Since the early 2000s, the tourism industry in South Africa has experienced phenomenal change and, concomitantly, the hospitality industry has also seen significant growth. This growth has been driven by factors such as the increased demand for hospitality in both the leisure and the business markets. The hotel industry has immensely been benefited. The Tourism Business Index’s report released quarterly by the Tourism Business Council of South Africa, indicating that the revenue received from each available room in the hotel sector increased significantly

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Liao, Yung-Chieh, and 廖永杰. "Marketing Research of the Digital Data." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/57168071111061022712.

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碩士<br>中華科技大學<br>經營管理研究所<br>102<br>Digital data for the human use of a computer-generated experience and knowledge of the essence of the accumulation, it is the sharing and use will affect the future of human society's development, and therefore, how to preservation of digital data equipment and technology is extremely important, it is related to whether the information can be safely save, fast sharing, service providers, and the need to be combined with the current direction of development of the latest technology, so it can make even the human population in the community can quickly share lin

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Wang, Hsiang-Yu, and 王祥宇. "Research of data security processing in computer systems." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/07793120169359422828.

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碩士<br>中國文化大學<br>資訊管理學系<br>99<br>The security data must keep security in the computer system. We propose the safe treatment of these data in security. We insert the dummy data into the security data to combine to one file. We set encryption data and use it to encrypt the combined file to cipher text. After we insert encryption data to cipher text, we store the cipher text to the computer system. When we want to get the original security data, we use decryption algorithm to decrypt to get it. Every user has different location code to store encryption data in the cipher text. We use this locatio

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Lu, Jui-nan, and 呂瑞男. "Marketing Strategy Application Research of Big Data Analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/523jvh.

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碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>IDC’s estimation of the growth of the Big Data market is to exhibit strong growth over the next five years. Market activities can create demand from Big Data analysis, which refers to the ever-increasing volume, variety, velocity, variability and complexity of information. For marketing organizations, big data is the fundamental consequence of the new marketing landscape, born from the digital world we now live in. In business, Big data analysis can help market analysts to distinguish from consumer database in different consumer masses, and summarize the co

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"Segmental contribution accounting system design for marketing performance assessment: a hypothetical case." Chinese University of Hong Kong, 1994. http://library.cuhk.edu.hk/record=b5888057.

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by Fong Kwan-ting, Ronald, Koo Cheuk-wah, Anthony.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.<br>Includes bibliographical references (leaves 56-58).<br>ACKNOWLEDGEMENT --- p.i<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iii<br>LIST OF FIGURES --- p.v<br>LIST OF EXHIBITS --- p.vi<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Objective of this Project --- p.2<br>Planning and Allocating Resources --- p.2<br>Controliing Operations --- p.3<br>Evaluating the Performance of Segment Managers --- p.3<br>Background of C&P Company -- a Hypothetical Case --- p.3<br>Ch

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"A study of frequent pattern and association rule mining: with applications in inventory update and marketing." 2004. http://library.cuhk.edu.hk/record=b5891887.

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Wong, Chi-Wing.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.<br>Includes bibliographical references (leaves 149-153).<br>Abstracts in English and Chinese.<br>Abstract --- p.i<br>Acknowledgement --- p.iv<br>Chapter 1 --- Introduction --- p.1<br>Chapter 1.1 --- MPIS --- p.3<br>Chapter 1.2 --- ISM --- p.5<br>Chapter 1.3 --- MPIS and ISM --- p.5<br>Chapter 1.4 --- Thesis Organization --- p.6<br>Chapter 2 --- MPIS --- p.7<br>Chapter 2.1 --- Introduction --- p.7<br>Chapter 2.2 --- Related Work --- p.10<br>Chapter 2.2.1 --- Item Selection Related Work --- p.11<br>Chapter 2.3

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Verster, Kia. "Evaluating market potential in emerging markets using marketing data." Diss., 2014. http://hdl.handle.net/2263/40282.

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This research focuses on the use of marketing data as a tool with which to evaluate potential in emerging markets. The literature reviewed gave valuable insight into existing approaches to evaluation of market potential, and some of the limitations these approaches face in emerging markets. Specifically, these focus on the data deficit in emerging markets, and lack of granularity in the data that exist. The literature also highlights the expertise and information which is available within the marketing fraternity, which has failed to be translated into strategic business insight in the context

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LAI, CHIEN WEN, and 賴健文. "A Research of Fusion Image Processing Technique to Data Association Algorithm." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/36249493718569628759.

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博士<br>大葉大學<br>電機工程學系<br>98<br>Multiple-target tracking (MTT) is a prerequisite step for radar surveillance systems. Data association is the key technique in a radar multiple-target tracking system. A new approach to data association using both quantity data and image information is investigated in this dissertation. In order to combine two different attributes, a fusion algorithm based on the Competitive Hopfield Neural Network (CHNN) is developed to match between radar measurements and existing target tracks. When target maneuvering problems are occurred, an adaptive maneuvering estimator is

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Chang, Yung-Ku, and 張永固. "Data Mining on Target Marketing Research: An Example of Telecommunication Users." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/97687487797728422391.

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碩士<br>國立雲林科技大學<br>資訊管理系碩士班<br>90<br>The domestic telecommunication market in Taiwan was monopolized by the government own DGT (The Directorate General of Telecommunications Ministry of Transportation and Communications) until the Legislators passed three laws relating to communication regulation in 1995. After then, the Telecommunication market was allowed to joint by private institutes and becomes a free competitive market. In 1999, a contract between the Ministry of Education and Chunghwa Telecom Co. was signed to install ADSL for more than 3,600 middle and elementary schools through the e

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Maritz, Vanessa. "Strategic use of data visualisation and storytelling in marketing research firms." Thesis, 2013. http://hdl.handle.net/10210/8485.

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M.Com. (Marketing Management)<br>The marketing research industry is a highly competitive environment with over one hundred marketing research firms competing for business in the South African market. Literature suggests that one of the biggest challenges the industry faces is poor positioning. Marketing research firms are seen as data suppliers rather than business or strategic thought partners. This is mainly the result of marketing research firms traditionally providing masses of data with no or limited insights, practical use and strategic value (also known as actionability of research resu

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