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Books on the topic 'Marketing risk'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Abrahams, David. Brand risk: Adding risk literacy to brand management. Gower, 2008.

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2

Abrahams, David. Brand risk: Adding risk literacy to brand management. Gower, 2008.

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3

Handley, Derek. Risk analysis in international marketing planning. University College Dublin, 1992.

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4

Fasse, Friedrich-W. Risk-Management im strategischen internationalen Marketing. S + W Steuer- und Wirtschaftsverlag, 1995.

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5

inc, Data Resources, ed. Marketing corporate loans: Balancing growth and risk. Data Resources, 1986.

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6

Ray, Paul H. Risk, values, and lifestyles. Values and Lifestyles Program, 1986.

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7

Baquet, Alan E. Introduction to risk management: Understanding agricultural risks : production, marketing, financial, legal, human resources. U.S. Dept. of Agriculture, Risk Management Agency, 1997.

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8

al-Iqtiṣādīyah, Markaz al-Miṣrī lil-Dirāsāt, ed. Managing cotton price risk in Egypt. Egyptian Center for Economic Studies, 2001.

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9

Lichtenstein, Richard. The relationship between marketing strategies and risk selection in Medicare at-risk HMOs. University of Michigan School of Public Health, Department of Health Services Management and Policy, 1990.

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10

Freeling, Anthony. Agile Marketing: How to innovate faster, cheaper and with lower risk. Goldingtons Press, 2011.

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11

Ries, Al. The 22 immutable laws of marketing: Violate them at your own risk. HarperBusiness, 1993.

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12

Guy, Simon. Property in a global risk society: Towards marketing research. University of Newcastle, Department of Town and Country Planning, 1995.

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13

Gerrard, Paul. Risk-based e-business testing. Artech House, 2002.

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14

Ting, Wenlee. Multinational risk assessment and management: Strategies for investment and marketing decisions. Quorum Books, 1988.

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15

United States. Animal and Plant Health Inspection Service. Policy and Program Development. Biological risk analysis: Risk assessment and management options for imports of swine and swine products from the European Union. U.S. Dept. of Agriculture, Animal and Plant Health Inspection Service, Veterinary Services, Policy and Program Development, 1999.

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16

Sodhi, ManMohan S. Managing Supply Chain Risk. Springer US, 2012.

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17

United States. Environmental Protection Agency. Environmental Criteria and Assessment Office (Cincinnati, Ohio), ed. Development of risk assessment methodology for land application and distribution and marketing of municipal sludge. Environmental Criteria and Assessment Office, Office of Health and Environmental Assessment, Office of Research and Development, U.S. Environmental Protection Agency, 1989.

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18

Smidts, A. Decision making under risk: A study of models and measurement procedures with special reference to the farmer's marketing behaviour. Wageningen Agricultural University, 1990.

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19

Müller-Reichart, Matthias. Empirische und theoretische Fundierung eines innovativen Risiko-Beratungskonzeptes der Versicherungswirtschaft. VVW, 1994.

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20

McDonald, Malcolm. Marketing and finance: Creating shareholder value. Wiley, 2013.

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21

Schneider, Dieter J. G. Internationale Marktselektion mit Hilfe der Welthandelsdatenbank. Österreichischer Wirtschaftsverlag, 1988.

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22

Schneider, Dieter J. G. Datenbankgestützte Marktselektion: Eine methodische Basis für Internationalisierungsstrategien. C.E. Poeschel, 1989.

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23

United States. Animal and Plant Health Inspection Service. Veterinary Services. Risk analysis for importation of classical swine fever virus in swine and swine products from the European Union. U.S. Dept. of Agriculture, Animal and Plant Health Inspection Service, Veterinary Services, 2000.

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24

Dumas, Bernard. Perishable investment and hysteresis in capital formation. National Bureau of Economic Research, 1989.

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25

Tapiero, Charles S. Engineering Risk and Finance. Springer US, 2013.

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26

United States. Environmental Protection Agency. Environmental Criteria and Assessment Office (Cincinnati, Ohio), ed. Development of risk assessment methodology for land application and distribution and marketing of municipal sludge. Environmental Criteria and Assessment Office, Office of Health and Environmental Assessment, Office of Research and Development, U.S. Environmental Protection Agency, 1989.

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27

Dehn, Jan. Commodity price uncertainty in developing countries. World Bank, Development Research Group, Rural Development, 2000.

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28

R, Jackson Donald. Winning: Direct marketing for insurance agents and brokers. Financial Sourcebooks, 1992.

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29

Whaley, Robert E. Derivatives. John Wiley & Sons, Ltd., 2007.

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30

Ettlin, Markus. Chancen und Risiken des Sozialmarketing: Dargestellt am Beispiel des Deutschen Roten Kreuzes, Kreisverband Göttingen. GHS, 1998.

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31

Abrahams, David. Brand Risk: Adding Risk Literacy to Brand Management. Taylor & Francis Group, 2016.

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32

Abrahams, David. Brand Risk: Adding Risk Literacy to Brand Management. Taylor & Francis Group, 2016.

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33

Brand Risk: Adding Risk Literacy to Brand Management. Ashgate Pub Co, 2008.

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34

Marketing corporate loans: Balancing growth and risk. Data Resources, 1985.

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35

Greenberg, Joshua, and Charlene Elliott. Communication and Health: Media, Marketing and Risk. Springer Singapore Pte. Limited, 2021.

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36

Communication and Health: Media, Marketing and Risk. Palgrave Macmillan, 2022.

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37

International Place Branding Yearbook 2011 Managing Reputational Risk. Palgrave MacMillan, 2011.

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38

Jasiak, Joann, and Christian Gourieroux. Econometrics of Individual Risk: Credit, Insurance, and Marketing. Princeton University Press, 2011.

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39

Jasiak, Joann, and Christian Gourieroux. Econometrics of Individual Risk: Credit, Insurance, and Marketing. Princeton University Press, 2011.

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40

Godin, Seth. Big Moo: Stop Trying to be Perfect and Start Being Remarkable. Penguin Books, Limited, 2006.

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41

The Econometrics of Individual Risk: Credit, Insurance, and Marketing. Princeton University Press, 2007.

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42

Jasiak, Joann, and Christian Gourieroux. The Econometrics of Individual Risk: Credit, Insurance, and Marketing. Princeton University Press, 2015.

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43

Ward, Keith. Marketing Finance. Taylor & Francis Group, 2012.

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44

Ward, Keith. Marketing Finance. Taylor & Francis Group, 2012.

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45

Ward, Keith. Marketing Finance. Taylor & Francis Group, 2016.

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46

Copulsky, Jonathan R. Brand Resilience: Managing Risk and Recovery in a High-Speed World. St. Martin's Press, 2011.

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47

Market Risk Analysis Quantitative Methods In Finance. John Wiley & Sons, 2009.

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48

Whaley, Robert E. Derivatives: Markets, Valuation, and Risk Management. Wiley & Sons, Limited, John, 2015.

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49

Netto, Sergio L., and John Netto. Global Macro Trading: Harnessing Risk-Based Strategies to Power Next Generation Investments. Wiley & Sons, Incorporated, John, 2015.

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50

Zilberman, David, and Amir Heiman. Marketing for Economists and Life Scientists: Viewing Marketing Tools As Informative and Risk Reduction/Demand Enhancing. World Scientific Publishing Co Pte Ltd, 2018.

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