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Dissertations / Theses on the topic 'Marketing risk'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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1

Ali, Haider Abbas. "Risk and trust in new venture marketing." Thesis, Imperial College London, 1998. http://hdl.handle.net/10044/1/11375.

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2

De, Groot Mathijs, Joachim Hellberg, and Linda Pitkänen. "NEW MARKETING TOOLS AND REPUTATIONAL RISKS : A STUDY ABOUT MANAGING THE REPUTATIONAL RISKS THAT GUERRILLA MARKETING BRINGS ALONG." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12041.

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Guerrilla marketing is a relatively new way of doing marketing. It is initially used by small companies and/or individuals allowing them to act like large companies. However, more and more large companies use Guerrilla marketing these days. The usage of Guerrilla management can bring advantages but can also increase risks. At this moment little research is done about the way how large companies manage the reputational risk associated with Guerrilla marketing. This is a problem in both science and practise. The purpose of this thesis is therefore to contribute to the understanding of how large
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3

Kanderová, Petra. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382688.

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The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.
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Miléřová, Eliška. "Rizika spojená se změnami v marketingové komunikaci vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2020. http://www.nusl.cz/ntk/nusl-414148.

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The diploma thesis focuses on marketing communication of a selected company. The thesis is divided into several basic parts. The first part presents the theoretical background needed to understand the subsequent text. The practical part of the thesis discusses the analysis of the current situation at the selected company. Next, it also includes a questionnaire survey carried out by the author of the thesis. Based on the results obtained from the analyses, the thesis proposes improvements to marketing communication. Risk analysis is then applied to these proposals.
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5

Kučerová, Adéla. "Rizika v oblasti řízení marketingových nástrojů." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-401077.

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The dissertation "Risks Related to Marketing Tools Management" deals with analysis of marketing tools in the company Sonnentor s. r. o. The main target of this dissertation is to propose changes in marketing tools of a particular business entity that will lead to a reduction of risks and to the improvement of marketing in the company. First part of the dissertation, which contains theoretical knowledge, is followed by second part, which is focused on analysis of the current state. Last part of this dissertation contains risk analysis and suggestions and recommendations, which should lead to ov
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Kůrková, Nicola. "Rizika v oblasti řízení marketingové komunikace vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-402611.

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The diploma thesis deals with the issue of risks in the area of marketing communication of the company Auto Com s.r.o. The thesis is divided into several parts, the first one is the theoretical part, the second one is focused on solving the current state. The theoretical part defines the basic concepts of marketing and also explains the concept of risks. The analytical part is devoted to the analysis of the current state of the company and the resulting risks from individual analyzes, which could threaten the company. In the last part of the proposal, possible changes in the solution for impro
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7

Engelmann, Josh. "Dairy price risk management analysis." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/13209.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Kevin Dhuyvetter<br>The size of our dairy operation increased from 300 milk cows to 1,700 milk cows in 2003. Once the dairy operation increased, the dependency on milk price to support the entire operation also increased. This was due to the fact that the cropping side of the operation became more devoted to growing feed for the livestock as opposed to producing cash crops. Thus, the increase in the number of milk cows led to decreased diversity in our income potentially increasing the financial risk of the operation. The p
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8

Heiss, Sarah N. "Sugar-Coating Risks: An Analysis of Sweetener Trade Associations‘ Discursive Contributions to Public Negotiations of Risk." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1304621679.

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9

McCorkle, Dean Alexander. "Measuring the impact of an intensive commodity price risk management education program on agricultural producers." Texas A&M University, 2003. http://hdl.handle.net/1969.1/2281.

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The purposes of the study were to measure change in knowledge, adoption of practices, and economic impact, and to investigate relationships between selected personal and business parameters, and satisfaction, knowledge, adoption of practices, and economic impact of the Master Marketer program and marketing clubs. A census was attempted to collect data from the 520 Master Marketer graduates and 1,058 marketing club members. Using recommendations from Dillman (2000), data from participants were collected using two mail questionnaires. This process yielded 326 usable responses from Master Markete
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Fonseca, Artur Manuel Conceição. "Plano de marketing PowerShield 2020." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19575.

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Mestrado em Marketing<br>A indústria da segurança privada, não é por nenhum meio uma das mais entusiasmantes de uma economia. Em Portugal a indústria é mal vista e pouco reconhecida, tanto que há duas empresas que gozam de uma notoriedade tão grande que por vezes os profissionais da indústria são chamados pelo nome de uma das empresas. É um sector onde a esmagadora maioria das empresas são pouco inovadoras, as margens são muito reduzidas e os gestores das empresas são muitas vezes pessoas que saem dos corpos policiais ou militares sem grandes noções de gestão, e as empresas acabam por ser mui
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Nguyen, Hung V. "Risk and Visibility in Global Supply Chains: An Empirical Study." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/marketing_diss/21.

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Working with international suppliers in global supply chains, manufacturing firms now are faced with substantial supplier risks which could be triggered by disruptions in either their suppliers or the supplier’s market. Reactive actions to the risks, however, have usually been shown to be inefficient and sometimes ineffective. In this dissertation, therefore, I develop a theoretical framework linking some key relationship-specific capabilities to supplier risk. My contention is that the capabilities, when developed, can help proactively mitigate the risk. Thus, the model in this study is groun
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Routt, Nathaniel J. "BASIS VARIABILITY AND ITS EFFECTS ON HEDGING EFFICIENCY FOR KENTUCKY FEEDER CATTLE." UKnowledge, 2006. http://uknowledge.uky.edu/gradschool_theses/177.

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Kentucky plays a vital role in the beef supply chain. The cow/calf producers,back-grounding operations, and order buying industry are important parts of Kentucky'sagricultural economy. Basis risk is an issue that affects these groups in a negative way. Agood estimate of the expected basis must be available to make hedging efficient.Simulations were performed on Kentucky price data to determine the effectiveness ofshort hedging for Kentucky producers. A model was also used to describe some of thefactors that determine basis levels. The research revealed that it is difficult to predictbasis with
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MANETTI, CRISTIANE T. "A imprensa e a percepcao de riscos nucleares." reponame:Repositório Institucional do IPEN, 2009. http://repositorio.ipen.br:8080/xmlui/handle/123456789/9393.

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Made available in DSpace on 2014-10-09T12:26:27Z (GMT). No. of bitstreams: 0<br>Made available in DSpace on 2014-10-09T14:04:06Z (GMT). No. of bitstreams: 0<br>Dissertacao (Mestrado)<br>IPEN/D<br>Instituto de Pesquisas Energeticas e Nucleares - IPEN-CNEN/SP
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Jirků, Edita. "Rizika spojená s marketingovými aktivitami." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-401079.

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This master’s thesis deals with problems of risk management connected to the marketing activities of Innovatrics s.r.o. The thesis contains three main parts. First part includes theoretical basics, second part is consisted of information about company, marketing activities inside the company and risks, which are connected with activities. Final part of the thesis dedicates to suggestions for risk minimization.
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15

Finley, Patrick L. "The impact of social marketing on a web-based behavioral risk factor surveillance survey." College Park, Md. : University of Maryland, 2004. http://hdl.handle.net/1903/1553.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2004.<br>Thesis research directed by: Public and Community Health. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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16

Sancewich, Brian Robert. "Agricultural marketing and risk management strategies: an analysis of the United States livestock industry." Diss., Kansas State University, 2014. http://hdl.handle.net/2097/17158.

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Doctor of Philosophy<br>Department of Agricultural Economics<br>Tian Xia<br>This dissertation examines several different issues regarding pricing and contracting decisions as well as risk management practices affecting the Unites States livestock industry. The resulting policy and market implications are applicable to industry stakeholders in the beef cattle industry. Each topic is presented in the following chapters. Chapter 1 uses time series techniques to identify movements in regional fed cattle prices under a mandatory price reporting system. Mandatory price reporting altered the stru
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Seo, Soobin Hwang Johye. "Consumer reactions to restaurants' post-food crisis marketing strategies a risk-benefit appraisal approach /." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6601.

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Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 18, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. Johye Hwang. Includes bibliographical references.
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18

VEGLIO, VALERIO. "Web data mining to monitoring marketing performance. Focus on potential customers risk of churn." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2013. http://hdl.handle.net/10281/40161.

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This PhD thesis shows the strategic magnitude of the predictive data mining models in today competitive landscape for discovering hidden knowledge collected in huge databases in order to maximize the probability of customer conversion and minimize their risk of churn. The main challenge for decision makers is to discover those customer are likely to churn. In particular, the attention has been paid on the main data mining techniques helpful to forecast the potential customers risk of churn within global organizations with an outside-in perspective in the web marketing field. The database analy
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19

Thangkabutra, Thidaluk. "The emergence of online retail commerce and the influence of risk on its growth." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2252.

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20

Shum, Kelly. "Effect of product presentation on mood, perceived risk and purchase intention in internet apparel shopping." Thesis, University of Macau, 2006. http://umaclib3.umac.mo/record=b1636767.

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RIBEIRO, JUNIOR JOAQUIM A. "Um estudo simplificado da percepção pública dos benefícios e riscos de centrais termonucleares - sugestões para a comunicação de valor com o público." reponame:Repositório Institucional do IPEN, 2007. http://repositorio.ipen.br:8080/xmlui/handle/123456789/11504.

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Made available in DSpace on 2014-10-09T12:52:37Z (GMT). No. of bitstreams: 0<br>Made available in DSpace on 2014-10-09T14:02:25Z (GMT). No. of bitstreams: 0<br>Dissertação (Mestrado)<br>IPEN/D<br>Instituto de Pesquisas Energeticas e Nucleares - IPEN/CNEN-SP
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Zhang, Shiming. "Managing in conflict : how actors collaborate in marketing green chemistry." Thesis, University of Glasgow, 2016. http://theses.gla.ac.uk/7167/.

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The purpose of this research is to investigate business relationships, by drawing on conflict theories from organization studies and taking a mid-range research perspective to further develop these into industrial marketing research. IMP researchers have examined conflict as a threat to established business relationships and commercial exchanges, drawing on theories and concepts developed in organization studies. I adopt the behavioural approach from organisation studies, and contracts with particularly the socio-psychological approaches relating to the affective emotions of small groups. I fi
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23

Bisbee, Seth Charles. "Bidding Competition and Supply Chain Risk in Soybean Exports." Thesis, North Dakota State University, 2018. https://hdl.handle.net/10365/29876.

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Commodity trading at both domestic and international levels involves many sources of supply chain risk and uncertainty. Risk management techniques are utilized by industry participants; however, there are unknown risks that can arise throughout the supply chain making effective risk management a difficult task. This study aims to address supply chain risk in soybean exports. A framework is created for a competitive bidding environment in which firms participate in an international import tender. Monte Carlo simulation is used to represent stochastic variables and derive an optimal bid under va
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24

Севрюкова, С. В. "Управління маркетинговими ризиками в процесі європейської інтеграції". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37501.

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В сучасних умовах інтеграції національних господарств до європейської спільноти особливу увагу слід приділити проблемі управління маркетинговими ризиками в процесі реалізації інноваційних проектів, серед яких, слід відзначити – інтеграцію національного законодавства до Європейських стандартів та системного захисту інтелектуально-інноваційних ресурсів та капіталу.
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Kraft, David J. "A needs asses[s]ment of risk control services for Rotterdam International Safety Center, the Netherlands." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kraft.pdf.

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Larochelle, Catherine. "Three essays on productivity and risk, marketing decisions, and changes in well-being over time." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/40379.

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This dissertation is composed of three essays; the first two examine the decisionmaking of potato producing households in Bolivia and the third examines well-being changes among Zimbabwe households. The first essay entitled “The role of risk mitigation in production efficiency: A case study of potato cultivation in the Bolivian Andes” estimates the costs of self-managing environmental risk through activity and environmental diversification. Risk management has the potential to reduce income variability but at the cost of increasing production inefficiency, which we measure employing a stochast
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Cass, Lionel. "Maize marketing strategies : the trade-off between risk and profit for a Mpumalanga maize farm." Diss., University of Pretoria, 2009. http://hdl.handle.net/2263/27205.

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South Africa has become, after deregulation, part of the global village. This brought about many business opportunities, but with it came many challenges with respect to grain marketing. It is well-known facts that the marketing of grain has become quite a challenge in S.A. South African producers do not receive support from government as far as input subsidies and significant import tariffs are concerned and have to make sure that they stay ahead of rising input costs in order to produce maize on a profitable basis. It is therefore extremely important for any maize farmer in South Africa to m
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Jenkins, Brian T. "Tools and Techniques for Managing Risk for Virginia Grain and Oilseed Producers." Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/33749.

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Two very important benchmarks in the development of a marketing strategy are the variable and fixed costs of production. Every farmer has costs of production that are unique to their particular farm. Accurately identifying the costs of production or break even costs for the various crop enterprises is important. Also important is the analysis of revenues and costs across the spectrum of various acreage allocations, yields, and market prices. A computer program in an EXCEL spreadsheet format has been developed to facilitate the identification of the costs of production and the financial impact
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Coleman, Megan K. "Untangling the Role of Brand Affect and Brand Trust in Marketing Research." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/994.

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Current marketing research suggests that two separate cognitive functions, rational "brand trust" and emotional "brand affect", work independently to influence brand loyalty and in turn, consumer purchasing. Yet, this idea is at off with a growing body of neuroeconomic research, which demonstrates the role of emotion in seemingly rational decisions.Here, we examine psychological, economic, and neuroscientrific research on how, along with the stand-alone effects of brand affect, emotion may influence brand trust, illustrating how these two seemingly separate functions may work in conjunction. F
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Ho, Pui I. "Customers' risk perceptions of EBPP (electronic bill presentation and payment) : a case study of telecommunication service in Macau." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636719.

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31

Hastings, William J. "An empirical investigation into the risk taking behaviour of the family dyad decision unit with special reference to insurance." Thesis, Glasgow Caledonian University, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.371415.

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32

Hjort, Maja, and Niklas Karlsson. "Konst i marknadsföring? : Hur konstnärer kontra marknadsförare förhåller sig till användandet av konst i marknadsföringssyfte." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35514.

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Studiens syfte ämnar söka förståelse i vad konsten bidrar med i marknadsföringsväg, men även undersöka de upplevda riskerna ett samarbete kan medföra. Studien är utförd med en kvalitativ ansats. Empiri är insamlad genom 10 semistrukturerade intervjuer med 10 personer som är aktiva inom den svenska marknadsföringsbranschen och konstbranschen. Fem av respondenterna är verksamma inom marknadsföring och de resterande fem är verksamma inom konst. Bland respondenterna finns marknadsförare som arbetar för några av de största aktörerna på den svenska marknaden och av de fem kons
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Vítková, Petra. "Rizika v oblasti řízení marketingových nástrojů." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382726.

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The diploma thesis „Risk in the area of Marketing Tools“ contains analysis of Sonnentor s.r.o., its current state, suggestions for the improvements of marketing tools and risks which could emerge. The first chapter delas with theoretical solutions of the thesis where basic terms of the areas of marketing, marketing mix, communication mix and risk will be defined. In the second chapter of the analytic part, there is analysis of current state. The third chapter contains suggestions for marketing tools.
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Sorensen, Julie. "Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers." Doctoral thesis, Umeå : Univ, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-18261.

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Chnápko, Martin. "Rizika spojená s marketingovými aktivitami." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-318264.

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This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.
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Никонець, М. О. "Маркетингові ризики інноваційної діяльності". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64843.

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У ринковій економіці ризик є постійним супутнім фактором ведення бізнесу, що необхідно враховувати кожному підприємству особливо при здійсненні інноваційної діяльності. Ігнорування або недооцінка маркетингових ризиків при прийнятті управлінських рішень призводить до зниження ефективності реалізації інноваційних проектів.
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Baazeem, Thamer Ahmad S. "How religiosity influences consumption: The impact of consumer religiosity on perceptions of psychological and social risk." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/85980/1/Thamer%20Ahmad%20S_Baazeem_Thesis.pdf.

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For some people, religion is an important influence in decision-making. This thesis investigates the relationship between the religiosity of consumers and their perceived risk in adopting new products. Two studies gathered data from religious consumers living in Saudi Arabia, Australia, Canada, New Zealand, the UK and the USA. The results confirm the significant impact of religion on perceived risk, and suggest why this may lead to delays in adoption. Theoretically, these studies provide a better explanation of how religion influences consumption decisions, and offer brand managers options to
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Karlsson, Ellinor, Linnéa Wallberg, and Rebecka Tudorache. "Policies and Guidelines in B2B Social Media Marketing : A Qualitative Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97077.

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This qualitative study focuses on how social media policies and guidelines are used in practice within nine different Swedish industrial B2B companies. This study identifies their social media policies and guidelines in order to examine its content and investigates how the participating companies use their social media policies and guidelines in their marketing activities according to the interviewees. A qualitative research method with nine semi-structured interviews has been conducted and analyzed with a thematic analysis by using research and theory within the chosen subject.The findings of
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Niculescu, Mihai. "Towards a Unified Treatment of Risk and Uncertainty in Choice Research." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1249493228.

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Bezděková, Veronika. "Rizika marketingových aktivit na internetu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-232893.

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This thesis deals with the risks attaching to the marketing activities of the selected company. The theoretical part defines terms associated with marketing and risks. The practical part is dedicated to the analysis of the risks of marketing activities and subsequent recommendations that lead to the reduction or elimination of risks
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Laing, Jennifer H., and Jennifer Laing@BusEco monash edu au. "EXTRAORDINARY JOURNEYS: MOTIVATIONS BEHIND FRONTIER TRAVEL EXPERIENCES AND IMPLICATIONS FOR TOURISM MARKETING." La Trobe University. School of Business, 2006. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20070516.142914.

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Tourists are now visiting some of the most remote and amazing places on Earth, travelling to �frontiers� on journeys that are psychological and emotional as well as geographical or physical. These extraordinary journeys to the Poles, the peaks of the highest mountains in the world, harsh deserts and even outer space test both physical and mental endurance and can be characterised as �unique� even in the current era. Travelling largely without the aid of a commercial tour operator or guide, the frontier traveller usually invests a great deal of time and resources in their travel experience, oft
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Tirupattur, Viswanath. "Integrated production and marketing risk management for cash grain producers of Virginia's Northern Neck region:a target MOTAD analysis." Thesis, Virginia Tech, 1990. http://hdl.handle.net/10919/42569.

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BJÖRKGREN, SANDRA, and NORDIN ANNA SILFVERSTEN. "Hur utformar vi en hållbar affärsplan?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20126.

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Syftet med uppsatsen är att skapa en affärsplan och utveckla vår affärsidé som från början var att sälja herrkläder i ett lägre prissegment till killar mellan 18-30 år på den svenska marknaden. Våra problemformuleringar är; Hur utformar vi en hållbar affärsplan? Hur skapar vi en affärsidé för vårt valda koncept? Hur ska erbjudandet utformas och vilka delar bör ingå för att nå potentiella konsumenter?Vi har studerat olika källor där exempel på affärsplaner och vad de innehåller tagits upp, vi har även genom personliga möten på Drivhuset i Borås fått hjälp av projektledaren Linn Johansson att ut
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44

Stocks, Morris H., and Martha M. Pointer. "An Examination of the Impact of Alternative Accounting Procedures on Risk-Taking Behavior: A Test of Prospect Theory." Digital Commons @ East Tennessee State University, 2008. https://dc.etsu.edu/etsu-works/3041.

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45

Tirupattur, Viswanath. "Integrated production and marketing risk management for cash grain producers of Virginia's Northern Neck region : a target MOTAD analysis /." This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-05092009-040700/.

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46

Auf, Rehab. "Risk Associated with E-Cigarette Use and Marketing Messages on Other Tobacco Products Use and Dependence Symptoms among Adolescents." FIU Digital Commons, 2017. https://digitalcommons.fiu.edu/etd/3544.

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E-cigarettes became available in the United States during 2007. Studies using national data have found an increase in e- cigarette use among adolescents as early as 2011. In 2014, e-cigarettes became the most commonly used tobacco product among adolescents; however, little is known about its association with other tobacco products use. Therefore, the present study aimed to: 1) Examine the association between initiating tobacco use via e-cigarettes and subsequent use of other tobacco products; 2) Examine the association between the exposure to e-cigarettes marketing messages and tobacco use; 3)
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47

Naruševičiūtė, Lina. "Ilgalaikio materialiojo turto audito rizika." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20090114_160212-11233.

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Audito rizikos įvertinimas yra vienas iš svarbiausių ilgalaikio materialiojo turto audito elementų. Audito rizika – tai rizika, kad audito metu nebus atskleisti melagingi duomenys finansinėse ataskaitose. Auditorius iki numatydamas testus ir procedūras, atlieka audito rizikos įvertinimą ir prognozuoja, kuriame ilgalaikio materialiojo turto apskaitos proceso etape gali būti daugiausia klaidų ir netikslumų. Nuo audito rizikos dydžio nustatymo priklauso audito apimtis, nuoseklumas, įrodymų rinkimas, procedūrų skaičius ir pobūdis. Didėjant auditoriaus atsakomybei prieš informacijos vartotojus, kar
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48

Боярчук, Ю. В. "Особливості ризиків в міжнародному маркетингу". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38503.

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Вихід фірми на зарубіжний ринок завжди вимагає серйозного аналізу маркетингового середовища. Це викликано тим, що підприємницька діяльність за кордоном пов'язана зі значним ризиком. Ризик означає ймовірність настання подій, які несприятливо позначаться на прибутку фірми чи її становищі на зарубіжному ринку. До ризиків, що загрожують компаніям на зовнішньому ринку і визначаються політичними факторами і факторами державного регулювання відносяться: ризик країни, ризик невідповідності, валютний, фінансовий, банківський ризик.
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Khokher, Zeigham Islam. "Issues in energy finance." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3034552.

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50

Dinçerler, Cantekin. "Futures risk premia and price dynamics in energy industry." 2001. http://hdl.handle.net/2152/10404.

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