Relevant bibliographies by topics / Marketing solution

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing solution'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Marketing solution"

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Saul, Caroline Jennings, and Heiko Gebauer. "Born solution providers – Dynamic capabilities for providing solutions." Industrial Marketing Management 73 (August 2018): 31–46. http://dx.doi.org/10.1016/j.indmarman.2018.01.007.

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Rutkauskas, Aleksandras Vytautas, and Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS." Journal of Business Economics and Management 12, no. 1 (2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.

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There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio mana
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Alfioni, Sovita, Idwal B, and Faisal Muttaqin. "STRATEGI MARKETING SYARIAH DALAM UPAYA MENINGKATKAN PENJUALAN DI TOKO ADZKIA KELURAHAN KEBUN GERAN KOTA BENGKULU." Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) 6, no. 2 (2023): 57–66. http://dx.doi.org/10.36085/jamekis.v6i2.4889.

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Traders or entrepreneurs are required to have a good and reliable marketing strategy so that it does not only sell well in the market but is also able to compete. The purpose of this study is to find out what sharia marketing strategies are and what are the obstacles to sharia marketing and their solutions. This research method uses qualitative research with a descriptive approach. The marketing concept at adzkia stores is in accordance with the four characteristics of marketing in Islam, namely: Theistic (rabbaniyyah), Ethical (akhlaqiyyah), realistic (al-waqiyyah), humanistic (insaniyyah). O
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Storbacka, Kaj. "A solution business model: Capabilities and management practices for integrated solutions." Industrial Marketing Management 40, no. 5 (2011): 699–711. http://dx.doi.org/10.1016/j.indmarman.2011.05.003.

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Alwendi, Alwendi. "Sosialisasi Digital Marketing Dalam Meningkatkan Pendapatan UMKM Di Desa Basilam Baru Kecamatan Muara Tais-II Kabupaten Tapanuli Selatan." Welfare : Jurnal Pengabdian Masyarakat 1, no. 1 (2023): 135–43. https://doi.org/10.30762/welfare.v1i1.333.

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The Awakened Indonesia UKM program provides a solution to overcome this problem, namely a solution to technological capacity constraints by procuring production machines such as cutting machines, drill presses, compressor machines, workbenches, and wheelbarrows. Solution to marketing/distribution and managerial constraints by designing and manufacturing an Android-based Management Information System (SIMBA) that can help partners use database-based information and communication technology so that partners can provide knowledge and expertise to carry out marketing activities (product updates, o
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Ihnatenko, R. V. "EVENT-MARKETING AS A TYPE OF CREATIVE SOLUTION FOR MARKETING ACTIVITIES." Visnik Zaporiz'kogo nacional'nogo universitetu. Ekonomicni nauki 53, no. 1 (2022): 107–10. http://dx.doi.org/10.26661/2414-0287-2022-1-53-19.

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Lindsay, Graeme, and Alan Murphy. "NSPCC: Marketing the “solution” not the “problem”." Journal of Marketing Management 12, no. 8 (1996): 707–18. http://dx.doi.org/10.1080/0267257x.1996.9964448.

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Cayemittes, M., W. Ward, N. Obanor, M. Leandre, M. Clark, and C. Clerisme. "Marketing oral rehydration solution in rural Haiti." Health Education Research 3, no. 4 (1988): 421–28. http://dx.doi.org/10.1093/her/3.4.421.

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Anwar Rifa’I, Prita Andini, and Hadidtyo Wisnu Wardani. "Program Kemitraan Masyarakat Kelompok Usaha Pembuatan Nugget Melalui Pelatihan Kewirausahaan, Digital Marketing dan Pelatihan Penggunaan Alat Pada Era Normal Baru di Paninggilan Tangerang Banten." Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 1, no. 4 (2023): 48–55. http://dx.doi.org/10.61132/pandawa.v1i4.151.

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This community partnership program focuses on using digital technology with utilize digital technology and information to help develop MSMEs in food sector. The partner in this activity is MSME Nugget which currently still has limitations in terms of production, management, and marketing. The purpose of the activity partnership to the community is to provide solutions to challenges that owned by MSME nuggets by carrying out activities that are able to empower employees of MSMEs. The method used is to conduct observations and interviews with the chairman and the entire business management team.
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Wei, Ruiqi, Roisin Vize, and Susi Geiger. "Boundary resource interactions in solution networks." European Journal of Marketing 56, no. 2 (2022): 532–61. http://dx.doi.org/10.1108/ejm-07-2020-0522.

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Purpose This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational boundaries) and boundary interfaces (the devices that help coordinate interfirm relationships, e.g. electronic data interchanges, algorithms or chatbots). Design/methodology/approach The authors conducted a multiple case study of three firms using digital platforms to coordinate solution networks in the information communication technology and
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Dissertations / Theses on the topic "Marketing solution"

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Shaw, Alan. "Enhancing the social ecological framework : a social marketing solution." Thesis, University of Hull, 2016. http://eprints.hud.ac.uk/31188/.

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Purpose – Social marketing has been criticised for mainly focusing on the individual and not the wider environmental impacts. Collins, Tapp and Pressley (2010) began the process of tackling this issue by introducing the Social Ecological Framework (SEF). The SEF is based on Bronfenbrenner’s (1977) Ecological Theory, but it utilises his first iteration. This thesis has enhanced the framework by incorporating Bronfenbrenner’s (2005) Person-Process-Context-Time Model. Design/methodology/approach – The study utilises a mixed methods approach with a single case study: examining why individuals livi
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Hanson, Cara C. "Pizzapreneurship: A Creative Solution Directed at College-aged Consumers to Enable Better Access to Little Caesars Pizza." Ohio University Honors Tutorial College / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1492689430373602.

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Boardman, Gary. "The international used ship market as a temporary solution to U.S. sealift requirements." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA233084.

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Thesis (M.S. in Management)--Naval Postgraduate School, June 1990.<br>Thesis Advisor(s): Boger, Dan C. Second Reader: Roberts, Benjamin J. "June 2009." Description based on title screen as viewed on October 19, 2009. DTIC Descriptor(s): Accelerated testing, cycles, emergencies, global, international, marine transportation, marketing, military reserves, patterns, procurement, requirements, ships DTIC Indicator(s): Airlift operations, Sealift operations, Military reserves, Ready reserve force, Market research, International trade, Theses. Author(s) subject terms: Sealift, used ship market. Inclu
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Anggrahita, Hayuning. "Le marketing social est-il la solution au problème de la consommation de l'eau à Jakarta (Indonésie)?" Thesis, Paris 4, 2014. http://www.theses.fr/2014PA040081.

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La ressource en eau à Jakarta est abondante,du fait que la pluviométrie annuelle moyenne à Jakarta est de 2500 mm/an et que la ville est traversée par 13 cours d’eau d’importance. Cependant, elle ne peut pas répondre aux besoins de ses habitants en matière d’approvisionnement en eau. De plus, l’accès à l’eau propre est inégal en fonction des critères socio-spatiaux de la communauté jakartanaise. Par ailleurs, la société indonésienne, dans son ensemble et la société jakartanaise en particulier, ont tendance à penser que la ressource en eauest illimitée. Cela conduit à une utilisation excessive
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Mažeikaitė, Aistė. "UAB „Nukas“ darbuotojų motyvavimo sistemos problemų diagnozavimas ir jų sprendimo krypčių numatymas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060601_130940-68566.

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The objective of the research is to diagnose problems of the employee motivation system of UAB “Nukas” and to anticipate their solution tendencies. During the research, upon evaluation of main weakness of groups of motivation parameters and upon accomplishment of analysis of factors, decreasing motivation of employees according various demographical variables, it was determined that the main problems of the system of employees motivation are insufficient possibilities to raise qualification, insufficient level of available wages and insufficient possibility to participate in management of the
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Petrauskienė, Lina. "Vartotojų elgsenos modeliai sprendimo priėmimo procese (remiantis UAB „Verbūnų duona“ pavyzdžiu)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090827_104924-72069.

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Magistro darbe išanalizuota vartotojų elgsenos samprata, esmė bei vartotojų elgsenos reikšmė organizacijai; įvertinta vartotojų elgsenos modelių įvairovė; atskleisti vartotojų elgseną lemiantys veiksniai, kurie daro įtaką sprendimo pirkti priėmimo procesui. Darbe atskleistos vartotojų elgsenos veiksnių, turinčių įtakos sprendimo pirkti priėmimo procesui, tyrimo projektavimo ir organizavimo procedūros, kurios nulėmė tyrimo imties bei metodų pasirinkimą. Praktinėje darbo dalyje apibendrinti UAB „Verbūnų duona“ vartotojų elgsenos tyrimo rezultatai, t.y. identifikuoti ir įvertinti pagrindiniai vei
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Boudreau, Valérie. "Problématique de l'évaluation des campagnes de communication publique. La technique de l'évaluation continue : une solution méthodologique ?" Thesis, Université Laval, 2006. http://www.theses.ulaval.ca/2006/24085/24085.pdf.

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Ooi, Tjan-Chao, and Nils Pundurasi. "PIVOTING TOWARDS AN INSIGHT SELLING METHODOLOGY WITH A SALES PROCESS." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-128558.

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Sales are a subject that most people consider to be an art. The truth is that there are several sophisticated methodologies on how to successfully close a deal. However, time goes by, customers get smarter and the markets shifts. As a result sales methods start to fade away and do not necessarily work the way they used to. This thesis was conducted in co-operation with SimCorp A/S and aims to examine the concept of Insight Selling. The concept was developed by analysing top performers and how they manage to sell in an economic downturn. The purpose is to investigate how an organisation can app
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Jokūbaitytė, Jolita. "Kelionių agentūrų personalo konfliktai bei jų sprendimo būdai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080618_120641-66441.

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Temos aktualumas: konfliktų kilimo priežasčių aiškinimas yra aktualus kelionių agentūrų personalui, nes puikūs santykiai užtikrina efektyvius rezultatus. Kadangi konfliktų, kurie pastoviai lydi kasdieninėje veikloje išvengti neįmanoma, todėl juos būtina analizuoti ir spręsti. Magistrinio darbo tyrimo rezultatai buvo pristatyti 8-ojoje jaunųjų mokslininkų darbų konferencijoje „Ekonomikos ir vadybos aktualijos“, vadybos sekcijoje įvykusioje 2008 m.balandžio 24d. Šiaulių universitete, Socialinių mokslų fakultete. Darbo objektas: personalo konfliktai ir jų sprendimo būdai. Mokslinė problema: perso
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Lecoeuvre, Laurence. "Le marketing de projet en situation Business to Business : Etudes de cas et proposition d'un modèle dynamique d'évaluation et de suivi." Phd thesis, Ecole Centrale Paris, 2005. http://tel.archives-ouvertes.fr/tel-00270114.

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Cette recherche a pour objet d'expliciter le marketing de projet dans ses environnements et sa complexité, de mieux comprendre les phénomènes liés à cette activité et, en particulier, les actions propices au processus de marketing de projet, et à son développement au sein du secteur de Business to Business.<br />Six variables - actions déterminantes dans l'avancée du processus de marketing de projet sont mises en avant, ainsi que les ressources internes et externes à mobiliser en fonction des quatre phases de marketing de projet : le marketing hors projet, le marketing en amont du projet, le m
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Books on the topic "Marketing solution"

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University of Bradford. Management Centre. and Chartered Institute of Marketing, eds. Manufacturing: The marketing solution. Chartered Institute of Marketing, 1995.

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Mahajan, Vijay. The 86 Percent Solution. Pearson Education, 2007.

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Kotler, Philip. Up and Out of Poverty: The Social Marketing Solution. FT Press, 2009.

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Kotler, Philip. Up and out of poverty: The social marketing solution. FT Press, 2009.

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Conferences, Financial Post, and Council for Business and the Arts in Canada., eds. Sponsorship of sports and the arts: The marketing solution. Financial Post Conferences, 1987.

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M, Kempen P., ed. Business research projects: A solution-oriented approach. Butterworth-Heinemann, 2006.

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King, Jonathan. Is federated export marketing the solution to the exporting difficulties faced by SME's?. The Author], 1996.

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Institute, SAS. Campaign management: A component of the SAS solution for enterprise marketing automation : installation and maintenance guide. SAS Institute, 2001.

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Bakewell, Dan. Direct mail for an audience of one - can digital print provide the ultimate solution for database marketing?. Oxford Brookes University, 1998.

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Birznieks, Gunther. CGI for commerce: A complete Web-based selling solution. M&T Books, 1997.

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Book chapters on the topic "Marketing solution"

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Koppelmann, Udo. "The Procurement Marketing Solution." In Procurement Marketing. Springer Berlin Heidelberg, 1998. http://dx.doi.org/10.1007/978-3-662-09459-4_4.

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Rohrs, Jeffrey K. "The Enterprise Solution on Data." In Adaptive Marketing. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137462930_12.

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Schlickum, Caspar. "The Programmatic Solution on Data." In Adaptive Marketing. Palgrave Macmillan US, 2015. http://dx.doi.org/10.1057/9781137462930_8.

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Duane, Sinead, Christine Domegan, Aoife Callan, et al. "A wicked problem and the SIMPle solution." In Social Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-12.

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Ahlert, Dieter, Julian Kawohl, Isabelle Kes, et al. "Solution Selling im B2C-Bereich." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_2.

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Sharma, Arun, Gopalkrishnan R. Iyer, and Heiner Evanschitzky. "Solution Selling of High Technology Products." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_3.

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Kuppelwieser, Volker G. "Transformationale Führung von Vertriebsmitarbeitern im Solution Selling." In Marketing von Solutions. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6302-4_6.

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Hibino, Shozo, Koichiro Noguchi, and Gerhard Plenert. "Secret Ingredient #6: In Pursuit of the Ultimate Solution—The Future Solution Principle." In Toyota’s Global Marketing Strategy. Productivity Press, 2017. http://dx.doi.org/10.1201/9781315163567-8.

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Gajanayake, Ridmi, Lester Johnson, Chamila Perera, Hassan Kalantari Daronkola, and Roshan Panditharathna. "What Drives Households to Install Solar as a Solution to Energy Demand: A Systematic Review and a Conceptual Model." In Contemporary Marketing Solutions. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-74657-4_8.

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Schiemer, Carolin, Afton Halloran, Kristjan Jespersen, and Petra Kaukua. "Marketing Insects: Superfood or Solution-Food?" In Edible Insects in Sustainable Food Systems. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-74011-9_14.

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Conference papers on the topic "Marketing solution"

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Dam, Nguyen Anh Khoa, Cong Phuong Anh Nguyen, Dac Thanh Dat Nguyen, Van Phuoc Nguyen, Chi Vi Huynh, and Thi Yen Vy Lam. "An interactive dashboard for data-driven decisions in marketing: A solution for small and medium-sized enterprises." In 2024 International Conference on Connected Innovation and Technology (ICCITX). IEEE, 2024. https://doi.org/10.1109/iccitx61791.2024.11071018.

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Thandayuthapani, Dr S., Dr Irfan Abdul Karim Shaikh, Dr Govind Soni, Dr Manesh R. Palav, Dr Ashok Kumar Sahoo, and Anjana C A. "Comparing Supervised and Unsupervised Learning Techniques for Customer Segmentation in Marketing." In 2025 International Conference on Frontier Technologies and Solutions (ICFTS). IEEE, 2025. https://doi.org/10.1109/icfts62006.2025.11031908.

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Vijyakumar, R., and A. Geetha. "Enhancing Green Marketing Strategies with Reinforcement Learning for Dynamic Product Design." In 2025 International Conference on Frontier Technologies and Solutions (ICFTS). IEEE, 2025. https://doi.org/10.1109/icfts62006.2025.11031485.

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Rahila, Joseph Mary, D. Revathi, R. Nadanasabai, and S. Chandrasekaran. "Cross-Platform Marketing Strategies using Reinforcement Learning to Maximize Multi-Channel Engagement." In 2025 International Conference on Frontier Technologies and Solutions (ICFTS). IEEE, 2025. https://doi.org/10.1109/icfts62006.2025.11031658.

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Papandrea, Michela, Silvia Giordano, Salvatore Vanini, and Piergiorgio Cremonese. "Proximity marketing solution tailored to user needs." In 2010 IEEE International Symposium on "A World of Wireless, Mobile and Multimedia Networks" (WoWMoM). IEEE, 2010. http://dx.doi.org/10.1109/wowmom.2010.5534936.

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Meng, Jian, and Liyi Zhang. "An Innovative Solution for E-Commerce Marketing: eTong." In 2007 International Conference on Wireless Communications, Networking and Mobile Computing. IEEE, 2007. http://dx.doi.org/10.1109/wicom.2007.879.

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WATANABE, Joji. "Convertible Government Bond as a Solution to “Moneycracy”." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-028.

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Since the primary concern for politicians is to get as many votes as possible for their survivals at every election that requires plenty of money/work, they tend to listen to opinions of influential wealthy individuals and large entities. Due to widening gaps in income levels and accumulated wealth for a small number of individuals, “Democracy” in most countries has been transforming to “Moneycracy” where money plays a vital role in shaping public policies, rather than opinions of “Demo-”, ordinary small individuals, especially the underprivileged/handicapped. Once a political leader establish
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Bormane, Santa, and Anda Batraga. "Digital promotion as solution for integrated marketing communication in business." In 19th International Scientific Conference "Economic Science for Rural Development 2018". Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2018. http://dx.doi.org/10.22616/esrd.2018.103.

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Mehrotra, Anupam, and Sobia Siraj. "Social Media Marketing - An Effective Solution for Non-Profit Organizations." In 2021 11th International Conference on Cloud Computing, Data Science & Engineering (Confluence). IEEE, 2021. http://dx.doi.org/10.1109/confluence51648.2021.9377089.

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Marinova, Nevena, Stoyan Arabadjiyski, and Juliana Peneva. "The ECMR system - a multi-tier solution for marketing research." In the 4th international conference conference. ACM Press, 2003. http://dx.doi.org/10.1145/973620.973684.

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Reports on the topic "Marketing solution"

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Avis, William. Responsible E-Waste Value Chains in Africa. Institute of Development Studies (IDS), 2022. http://dx.doi.org/10.19088/k4d.2022.015.

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Population growth, increasing prosperity and changing consumer habits globally are increasing demand for consumer electronics. Further to this, rapid changes in technology, falling prices, increased affordability and consumer appetite for new products have exacerbated e-waste management challenges and seen millions of tons of electronic devices become obsolete. This rapid literature review collates evidence from academic, policy focussed and grey literature on e-waste value chains. The report should be read I conjunction with an earlier report on e-waste management. E-waste is any electrical o
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Ambiel, Suzanne. The Case for Confidential Computing: Delivering Business Value Through Protected, Confidential Data Processing. The Linux Foundation, 2024. https://doi.org/10.70828/iynl6589.

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As the collection, storage, and analysis of data becomes increasingly important across industries, businesses are looking for solutions that keep data secure and processes compliant with regulations. Confidential computing is one of these solutions, involving the use of a trusted execution environment that runs on shared infrastructure but processes data away from unauthorized users. This use case report interviewed members of the confidential computing community on the ways they have implemented the technology and what they believe its future holds. The report looks at the use of confidential
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Jourdain, Jean-Loup. Evaluation Tool to Implement Good Practices in the Area of Customer Management for Water and Sewerage Operators. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0008832.

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The following is a tool developed by the Water and Sanitation Division of the IDB for evaluating customer management practices in use by water and sewerage utilities. In order to facilitate the use of this tool, all matters which relate to customer management have been grouped into four main functional areas: the "Billing Factory" (or the recurrent billing and collection activities); Revenue Management; Customer Care (management of contacts with customers); and Customer Marketing, a relatively new activity in water and sewerage companies, which aims to study and propose solutions tailored for
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Jebrail, F. F., and R. S. Kistler. L51753 Natural Draft Aerial Coolers. Pipeline Research Council International, Inc. (PRCI), 1996. http://dx.doi.org/10.55274/r0010422.

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In recent years, environmental regulations have tightened and community involvement in environmental issues has increased. The pipeline industry has responded by attempting to reduce the negative economic and environmental impact of conventional air-cooled heat exchangers, which are characterized by high noise levels, excessive energy consumption, and high maintenance costs. While industry has had limited success in reducing air cooler noise using silencers and timed variable-speed fans, these solutions are costly. The most effective noise reduction method is to reduce or eliminate noise at it
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Lers, Amnon, Majid R. Foolad, and Haya Friedman. genetic basis for postharvest chilling tolerance in tomato fruit. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7600014.bard.

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ABSTRACT Postharvest losses of fresh produce are estimated globally to be around 30%. Reducing these losses is considered a major solution to ensure global food security. Storage at low temperatures is an efficient practice to prolong postharvest performance of crops with minimal negative impact on produce quality or human health and the environment. However, many fresh produce commodities are susceptible to chilling temperatures, and the application of cold storage is limited as it would cause physiological chilling injury (CI) leading to reduced produce quality. Further, the primary CI becom
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Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no
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