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Books on the topic 'Marketing specialist'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Alexander, Nicholas. Specialist retailers and general stores: A marketing life cycle. University of Edinburgh. Department of Business Studies, 1988.

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2

Nursing, Royal College of, ed. Marketing community and specialist nursing services: An RCN guide. Royal College of Nursing, 1998.

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3

Mavor, James. The economic results of the specialist production and marketing of wheat. Ginn, 1996.

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4

Christopher, Lord, and Wyatt Margaret, eds. Specialists: Manchester's directory of creative marketing services. Christopher Lord Design, 1993.

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5

Lord, Christopher. Specialists: Manchester's directory of creative and marketing services. Christopher Lord Design, 1994.

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6

Malcolm, McDonald, ed. Marketing in a nutshell: Key concepts for non-specialists. Butterworth-Heinemann, 2007.

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7

J, Steele David. The million dollar practice: Leveraging your expertise to build a successful business that makes a difference. John Wiley & Sons, 2012.

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8

Powers, Nicholas John. Federal marketing orders for fruits, vegetables, nuts, and speciality crops. U.S. Dept. of Agriculture, Economic Research Service, 1990.

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9

Rosen, David. Off-Hollywood: The making & marketing of American speciality films. Independent Feature Project, 1987.

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10

Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog

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11

KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered. The proposed textbook contains educational and method

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12

Zabrodskaya, Nataliya. Management and Marketing. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1020046.

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The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics. Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization. The main topics of management and marketing are arranged in a logical sequence. Practical examples, cases, tests, questions for knowledge control, topi

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13

Walter Wagner Education Forum (1989 St. Louis, Mo.). Should the next generation of architects practice as generalists or specialists-- or both? American Institute of Architects, 1989.

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14

Malygina, Valentina, and Lyubov' Korchiga. Marketing relationships with key partners in the field of education. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2155768.

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Based on the results of the conducted research, the monograph identifies strategic vectors for the development of relations between key partners in the field of higher education in the Donetsk People's Republic, suggests areas for improving communications between key partners, and develops a model for marketing relations with key partners in the field of education. For teachers, young scientists, practitioners and specialists in the formation of marketing policy in the organization of practical training of students and assistance to graduates in finding their first job.

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15

FAO Sub-Regional Office for the Pacific Islands. Helping small farmers think about better growing and marketing: An introduction for trainers and specialists. FAO, Sub-Regional Office for the Pacific Islands, 2003.

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16

Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.

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17

Leo, Polopolus, and United States. Dept. of Agriculture. Economic Research Service., eds. Criteria for evaluating federal marketing orders: Fruits, vegetables, nuts and speciality commodities : a report. U.S. Dept. of Agriculture, Economic Research Service?, 1987.

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18

Leo, Polopolus, and United States. Dept. of Agriculture. Economic Research Service., eds. Criteria for evaluating federal marketing orders: Fruits, vegetables, nuts and speciality commodities : a report. U.S. Dept. of Agriculture, Economic Research Service?, 1987.

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19

Zenkina, Elena, Evgeniy Avdokushin, Anna Akopyan, et al. Global economy. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2157179.

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The textbook examines the most important theoretical and practical aspects of the development of the world economy at the present stage, reflecting the essence of trends and its future. It will help future specialists to understand the fundamentals, principles and features of the development of the world economy and international economic relations. Meets the requirements of the latest generation of federal state educational standards for higher education. For students studying in the fields of Economics, World Economy, International Economic Relations, Management, State and Municipal Manageme

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20

Bel'zeckiy, Anatoliy. Marketing: ontological foundations of the general theory of markets. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1958353.

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In the monograph, on the basis of a qualitatively new concept of organized market integrity, an attempt is made to build an ontology of the general theory of markets. Ontology is defined by a system of basic concepts and categories, around which conceptual structures are formed, forming abstract models designed to reflect the essential properties and patterns of the structure, functioning, behavior and development of the market in interrelation and interaction with the external environment. The structure of scientific knowledge is fixed in the form of hypotheses of organized market integ

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21

Grigor'ev, Anatoliy, Evgeniy Isaev, Vasiliy Kornilov, Aleksandr Morgunov, and Pavel Tarasov. Integrated object management information systems. Corporate information systems. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1911031.

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The textbook discusses the most popular object management systems in business, providing the possibility of collective work of users united by common business processes, goals and objectives of production activities. It contains a description of management systems of various classes of corporate information systems, their functions, structure, classifications, features of application and implementation in the activities of enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational i

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22

Chursin, Aleksandr, Vladimir Ermakov, Svetlana Murtuzalieva, and Sergey Nazyuta. Foreign economic activity of the organization. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2137621.

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The textbook includes basic material on foreign economic activity, taking into account both the needs and specifics of Russian enterprises and foreign practice. Practical issues of the company's foreign economic activity are considered, which today have an increasing impact on the effectiveness of foreign economic operations. Special attention is paid to innovative trade and export financing tools, settlement tools, and marketing research. A brief description of the business climate of the leading economies of Asia, Africa and Latin America is given. Meets the requirements of the latest genera

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23

Ivanov, Igor', Elena Temnyshova, Igor' Temnyshov, et al. Management of the company's foreign economic activity. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1023802.

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The textbook deals with a set of issues related to the organization of foreign economic activity of a modern Russian enterprise. The article covers the basics of foreign economic activity, organization of international commercial operations, customs and international transportation, reveals the essence and features of international marketing, and shows the role of the state in managing foreign economic activity. The features of entering the world market, choosing a foreign partner, pricing, preparation and execution of foreign trade transactions are shown. Various aspects of insurance of forei

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24

Groshev, Igor', and Evgeniy Korchagin. Tourism for the elderly. INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1027444.

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The monograph proposes a methodology of new marketing, structural and economic-management approaches for tourism organizations in the modern conjuncture of tourism for the elderly. Approaches that take into account the consumer behavior of older people and other age groups, retired, proposed in this paper, can be more effectively used to involve these categories in tourism.  The aging of the population and demographic changes in the structure of consumers of tourist products require Russian travel companies to optimize their approaches and strategies, rebuild the tourism infrastructure t

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25

Grigor'ev, Anatoliy, Evgeniy Isaev, Aleksandr Morgunov, and Pavel Tarasov. Integrated object management systems. Embedded information systems. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1171989.

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The textbook considers the most popular object management systems in business, providing the possibility of collective work of users united by common business processes, goals and objectives of production activities. It contains a description of management systems of various classes, embedded information systems, their structure, features of application and implementation in the activities of enterprises. The information about the state of the market of such systems in Russia is given, as well as descriptions of the most popular systems in each class are given.  The manual is based on th

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26

Grigoryan, Ekaterina. Integrated quality management system at the enterprises of the military-industrial complex. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1095033.

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In modern conditions, an integrated quality management system (ISMC) that meets the requirements of several international standards and contributes to improving the efficiency of enterprise management, creating conditions for its sustainable development, as well as the competitiveness of the enterprise and its products is becoming more and more popular. The monograph considers theoretical and methodological approaches to quality management at the enterprise. The relevance of the application of an integrated quality management system, including at the enterprises of the military-industria

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27

Zhulidov, Sergey. Trade organization. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/987233.

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The book describes the main stages of organization and technology of trade processes at the enterprises of wholesale and retail trade in the market. Separate chapters are devoted to retail trade services, technological solutions shops, as well as the protection of consumer rights and the fundamental rules of trade. Given the schema, table, topics interdisciplinary course, accompanied by explanatory text. Schemes allow to consider the material on the theoretical and practical level in their unity, which provides the opportunity to see the structure of the problem being studied, its logica

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28

Lottery Marketing Specialist. National Learning Corp, 2005.

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29

Biswas, Ramjan, Punom Hasan Jui, and Roki Roy. Journey of a Digital Marketing Specialist. Independently Published, 2021.

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30

Harmon, Daniel E. Careers as a marketing and public relations specialist. 2014.

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31

Careers As a Marketing and Public Relations Specialist. Rosen Publishing Group, 2013.

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32

Harmon, Daniel E. Careers As a Marketing and Public Relations Specialist. Rosen Publishing Group, 2013.

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33

Collin, P. H., A. Ivanovic, Dorothee Lantermann, and Rupert Livesey. Dictionary of Marketing English-German (Bilingual Specialist Dictionaries). Peter Collin Publishing, Ltd., 1991.

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34

specialists, Designed for Marketing. Only Smart Women Become Marketing Specialists - Perfect Journal / Notebook Gift for the Greatest Marketing Specialist: 120 Blank and Lined Pages, 6x9, Soft + Matte Finish Cover. Gift for the Best Future Marketing Specialist. Independently Published, 2021.

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35

Aida Young, Local Marketing Specialist at Babies R Us. Blurb, 2016.

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36

Tuhin, Tofail, Shahin Alom, and Ali Ahsan Boney. Journey of a Digital Marketing Specialist a Successful Freelancer. Independently Published, 2021.

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37

Gkp. Ibps 2020: Specialist Officers - Marketing Scale I - 15 Practice Sets. G.K Publications Pvt.Ltd, 2020.

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38

Hughes, Howard. Turning Your Ordinary Business into a Successful Empire: Small Business Marketing Specialist. Independently Published, 2018.

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39

E. N. H. Publishing House. Marketing Specialist Gifts : Because Badass Miracle Worker Isn't an Official Job Title: Funny Blank Lined Journal with Beautiful Flowers Theme Appreciations Thanksgiving and Birthday Notebook for Marketing Specialist. Independently Published, 2021.

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40

French, Jeff. Commissioning social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0008.

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This chapter sets out some practical considerations and tips for organizations considering investing in external suppliers to provide either elements of a social marketing initiative or a whole initiative. Commissioning can be a highly cost-effective way of drawing on the necessary specialist skills that may not be present within organizations. It is a straightforward process, but it demands a systematic approach and the proactive management of prospective and successful suppliers. There are many issues that need to be considered when deciding to bring in external agencies or individuals to he

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41

The omnipowerful brand: America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom. AMACOM, 1999.

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42

Delano, Frank. The Omnipowerful Brand: America's No 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom. American Management Association, 1998.

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43

Loren, Emma. Who Need a SUPER HERO, When You Are Retail Marketing Specialist: 6X9 Career Pride 120 Pages Writing Notebooks. Independently Published, 2019.

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44

Publishers, Blue Stone. Retail Marketing Specialist Because Freaking Awesome Is Not an Official Job Title: 6x9 Unlined 120 Pages Writing Notebooks for Women and Girls. Independently Published, 2019.

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45

Moore, Robert. Marketing speciality chemicals. 1985.

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46

Future Jobs Readers: IoT Marketing Specialists. Seed Learning Inc., 2017.

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47

Mother Profession Mother Profession House. Never Underestimate the Power of a Marketing Specialists: Blank Lined Notebook Gift for Marketing Specialists Women, Friend, Girlfriend Birthday Gift/ Halloween Day Gift for Marketing Specialists. Independently Published, 2021.

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48

The go-to expert: How to grow your reputation, differentiate yourself from the competition and win new business. Pearson, 2014.

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49

Hancock, Joseph Martin John. The marketing of speciality gases in the U.K.. 1989.

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50

Crowley, Bill. Defending Professionalism. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798400638732.

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This book provides overdue guidance for demonstrating and preserving library, information, knowledge, and archival professionalism in American, British, and Canadian communities and organizations. There is no longer any way to deny or to escape the responsibility of marketing services and being an advocate for one's profession. Practitioners also need effective arguments and approaches for combating library and information deprofessionalization. This book offers the antidote for ineptitude in the fight to preserve professionalism in all major library and information environments. Composed of 1

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