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Dissertations / Theses on the topic 'Marketing specialist'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Genc, Ebru. "SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/222864.

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Business Administration/Marketing<br>Ph.D.<br>Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Conventional wisdom regarding the incorporation of sustainability posits sustainability as a tradeoff with other corporate goals; however, during the last decade, this paradigm has been challenged by a view that proposes this incorporation as a complementary strategy, or even as an opportunity. Understanding how firms integrat

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2

Keblytė, Roberta. "Į veiklos audito specialistų veiklą nukreipta kompetencija, jos turinys ir pripažinimas Europos aukščiausiose audito institucijose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_180350-89842.

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Magistro baigiamajame darbe išanalizuota į veiklos audito specialistų veiklą nukreipta kompetencija, jos turinys ir pripažinimas Europos AAI, įvertintas Europos AAI atstovų požiūris į veiklos audito specialistų sertifikavimo galimybę. Pirmoje darbo dalyje atskleista veiklos audito samprata, vieta ir reikšmė audito sistemoje, Europos AAI veiklos audito raida bei esminiai veiklos audito bruožai. Antroje dalyje atskleista veiklos audito specialistų samprata, kompetencija ir strateginiai individo kompetencijos tobulinimo būdai. Trečioje dalyje nustatomi į veiklos audito specialistus nukreiptos kom

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3

Brazauskaitė, Aistė. "Klaipėdos valstybinių sporto organizacijų specialistų veiklos raiška." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090602_090649-32856.

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Darbo objektas: Klaipėdos miesto valstybinių sporto organizacijų (VSO) specialistų veiklos raiška. Darbo tikslas: atskleisti Klaipėdos miesto valstybinių sporto organizacijų specialistų veiklos raiškos ypatumus. Šiandieninėje visuomenėje, kuriantis žinių ekonomikai, darbo rinkoje pagrindiniais veiksniais tampa žinios ir kompetencija. Todėl didelis dėmesys kreipiamas į žmogiškuosius išteklius, kurie yra didžiausias organizacijų turtas. Labai svarbu išsiaiškinti, kokios priežastys lemia kompetentingų specialistų trūkumą, jų darbinės veiklos neefektyvumą organizacijose. Šiame darbe siekta išsiaiš

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4

Schepper, Joost de. "De consequenties van marketing voor de rol van de medisch specialist kwestie van crisis? /." Rotterdam : Erasmus Universiteit, 2006. http://hdl.handle.net/2105/3943.

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5

Держак, Н. О., та О. О. Ромахова. "Складові професіоналізму маркетологів". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37299.

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Системний підхід до аналізу феномену професіоналізму в маркетингу дозволив наочно продемонструвати зв’язок між поняттями «професійна діяльність» і «професіоналізм», а саме виділити інтегральні і конкретні показники професіоналізму. До інтегральних показників професіоналізму віднесено ефективність професійної діяльності, її процесуальні характеристики, розвиненість професійного спілкування та зрілість особистості маркетолога – професіонала.

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6

Kinštová, Veronika. "The impact of POS materials on sales: LEGO Nexo Knights 2016 campaign in toy specialist stores." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264321.

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In today's highly competitive and cluttered marketing environment it becomes increasingly harder for brands to differentiate themselves form others. This is especially pronounced in the retail space. Shopper marketing is a discipline that focuses on shoppers and their needs to create a unique shopping experience and thereby increase in-store communication effectiveness. Keeping in mind the challenges of marketing to children, LEGO aims to communicate to its shoppers as well as consumers through the platform of in-store its core values of creative play, fun and learning. The thesis discusses th

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7

Nesavienė, Toma. "VIEŠOJO ADMINISTRAVIMO KVALIFIKACIJĄ TURINČIŲ SPECIALISTŲ POREIKIO TYRIMAS (ŠIAULIŲ MIESTO PAVYZDŽIU)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080925_115552-92314.

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Magistro darbo tikslas – ištirti viešojo administravimo kvalifikaciją turinčių specialistų poreikį Šiaulių miesto valstybės valdymo ir viešojo administravimo institucijose. Tikslui realizuoti pasirinkti tyrimo metodai: su darbo tema susijusių mokslo darbų ir viešąjį administravimą reglamentuojančių teisinių dokumentų analizė, anketinė apklausa bei statistinė duomenų analizė. Tema aktualumas suponuotas keliais aspektais. Tai – visuomenės poreikis (suinteresuotumas aukštos kokybės viešojo administravimo institucijų teikiamomis paslaugomis), praktinis (viešojo sektoriaus darbuotojų kaitos problem

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8

Daugalaitė, Vilma. "Aukštos kvalifikacijos specialistų rengimas ir darbo rinkos poreikiai: problemos ir sprendimo būdai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130801_092252-39459.

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Vykstant ekonominiams pokyčiams šalyje, vienu iš prioritetinių švietimo sistemos tikslų tampa aukštos kvalifikacijos specialisto rengimas, orientuotas į darbo rinkos poreikius. Šalies aukštosiose mokyklose specialistų rengimas nepakankamai siejamas su jų poreikiu darbo rinkoje ir galimybėmis baigus studijas gauti darbą, atitinkantį absolventų įgytą kvalifikaciją. Magistriniame darbe pagrindinis dėmesys skiriamas aukštos kvalifikacijos specialistų prognozavimui bei realaus specialistų poreikio nustatymui. Todėl būtina numatyti aukštos kvalifikacijos specialistų porei

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Šoliūnaitė, Raminta. "Specialistų pritraukimas į Gruzijos energetikos sektorių." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090616_112922-20468.

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Baigiamajame bakalauro darbe analizuojama specialisų pritraukimo į Gruzijos energetikos sektorių problema.<br>This final bachlor thesis analyzes object: Attracting specialist to Georgian energy sector.

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10

Jordaan, Josina Hermeine. "A marketing framework to enhance healthcare professionals' prescription for specialised infant formula." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/8340.

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The marketing of infant feeding products is almost impossible as the infant nutrition industry is highly regulated. Despite operating under strict regulations, the infant formula manufacturing companies still generate high revenues on an annual basis. The infant formula manufacturing industry operates under a value chain which can be broken down into six sequential steps. These steps are: (1) Translational science; (2) Product development; (3) Clinical research; (4) Product notification; (5) Reimbursement granting and (6) Product marketing. Medical nutrition companies aspire to understand prod

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11

Leonavičienė, Asta. "VAIKO TEISIŲ APSAUGOS SPECIALISTŲ TEISINIŲ KOMPETENCIJŲ VERTINIMAS IR RAIŠKA." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090828_132319-26479.

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Magistro darbe analizuojama vaiko teisių apsaugos specialistų teisinių kompetencijų raiška. Darbe aptariami vaiko teisių apsaugos specialistams keliami reikalavimai ir šių specialistų funkcijos, kompetencijos, reikalingos darbui vaiko teisių apsaugos skyriuje (VTAT), analizuojama teisinių kompetencijų raiška vaiko teisių apsaugos specialistų darbe. Temos aktualumui ir naujumui pagrįsti atliktas tyrimas, apklausta 30 įvairių miestų ir rajonų savivaldybių VTAT dirbančių vyresniųjų specialistų ir 30 vedėjų bei 3 ekspertai. Tyrimo rezultatai parodė, kad VTAT dirba vos 8 proc. teisininko kvalifikac

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Pikturnaitė, Ilvija. "Correlations between the implementation of system of strategic human resource management functions and practice characteristic of specialists implementing them: the case of municipal administrations." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110729_100301-92482.

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The improvement of human resources management is of crucial importance in assuring successful implementation of public sector reforms. Different aspects and factors of strategic human resource management (hereinafter – SHRM) are analyzed in foreign scientific literature. However personnel specialists receive poor attention in this context. Therefore the scientific problem analyzed in this thesis is composed of two main questions: what functions form the system of SHRM in public organization, and is the implementation of the system of SHRM functions related to practice characteristics of person

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13

Ouziel, Virginie. "Le marketing des spécialités grand public en homéopathie." Paris 5, 1988. http://www.theses.fr/1988PA05P183.

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14

Pluktaitė, Justina. "Vadybos specialistų ugdymas veiklai tarptautinėje darbo rinkose: tobulinimo strategijos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_141552-22891.

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Baigiamajame magistro darbe nagrinėjami vadybos specialistų įsidarbinimo tarptautinėje darbo rinkoje veiksniai, švietimo sistemos, darbo rinkos poreikių harmonizavimo galimybės Lietuvoje. Išnagrinėta organizacijų tarptautiškumo įtaka žmonių išteklių vadybos pokyčiams, pateikiamos Lietuvos švietimo sistemos ypatybės rengiant vadybos specialistus. Pateikiama mokslinės literatūros apžvalga, kurioje nagrinėjama vadybos specialistų kompetencijos, žmonių išteklių vadybos principai, specialistų integracijos į darbo rinką modeliai. Pristatoma mokslinio tyrimo metadologija. Siekiant nustatyti vadybos s

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Tregear, Angela Elizabeth Jane. "Speciality regional foods in the UK : an investigation from the perspectives of marketing and social history." Thesis, University of Newcastle Upon Tyne, 2001. http://hdl.handle.net/10443/434.

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This thesis concerns an investigation of the nature and meaning of speciality regional foods in the UK, by examining the products themselves as well as the producers who bring them to the marketplace. Speciality regional food production is making an increasingly important contribution to the economy and is pertinent to newly evolving policy objectives in the agrifood and rural sectors at both national and European Union levels. In spite of this, many uncertainties exist with respect to the properties of speciality regional foods and the characteristics and behaviour of the producers of these f

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Welsh, Heather B. "An analysis of international public relation specialists and their use of the Internet for advertising and information gathering." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2328.

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This study examines the types of and frequency with which computer-mediated communications (CMC) services are used by international public relations (PR) specialists for advertising and information gathering and the judged effectiveness of these services. International PR specialists were surveyed to identify the types of and frequency with which CMC services were used for advertising and information gathering. Services focused on World Wide Web (V./WW) pages, electronic mail (e-mail), Internet search engines, and large commercial on-line services. This study also focused on: the use of the In

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Crossman, M. Kris. "An examination of opinion research firm specialists' perceptions toward public relations practioners as clients as compared to marketing and advertising practitioners as clients." Virtual Press, 1987. http://liblink.bsu.edu/uhtbin/catkey/515491.

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This thesis sought to test the null hypothesis that stated: There is no difference in the perceptions of public opinion research firm specialists toward their client relationships with public relations practitioners as compared to practitioners in marketing and advertising.A mail survey was sent to 129 opinion firm member organizations of the Council of American Survey Research Organizations. A total of seventy-one responses were returned representing 54.3 percent of the population. Of the returned surveys, twenty-one respondents, or 29.5 percent, had conducted research for public relations, m

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18

Mai, Li-Wei. "Direct marketing : an analysis of consumers' characteristics and their perceptions of, and attitudes to mail-order speciality food in the UK." Thesis, University of Newcastle Upon Tyne, 1997. http://hdl.handle.net/10443/310.

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The objectives of this thesis are to establish a profile of the characteristics, perceptions, and attitudes of mail-order customers. In particular it identifies the differences between mailorder shoppers and non mail-order shoppers, investigates the structure and level of perceived risks associated with mail-order, and identifies the prime benefits provided by mail-order foods from the perspective of the consumer. Hypotheses are established to search for a profile of consumer behaviour in association with the objectives of this study. Both qualitative and quantitative research methodologies ar

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Vojta, Jan. "Architektura 3M značek a práce s nimi, case study 3M – z pohledu B2B, interních specialistů a marketérů." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359869.

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Brand portfolios of multinational firm are a complex organism which is managed by headquarter of organization, in particular by the brands architecture and rebranding. The distributors create a direct feedback relationship from the market and they significantly influence any success of brands. The specific work of marketing personnel with brands is thus influenced by many stakeholders on the market and, in consequence, the specific work becomes a complex marketing activity. This master thesis is concerned with the architecture of the specific portfolio of 3M and the work with its brands. The a

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Šmaukštienė, Lėtutė. "Specialiojo ugdymo institucijų pedagogų požiūrio į organizacijos veiklą ir identifikavimosi su institucija raiška." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_173859-07195.

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Darbe analizuojama specialiųjų ugdymo institucijų veikla. Pasirinktos temos sprendime keliami du probleminiai klausimai: 1) kaip specialiojo ugdymo institucijų pedagogai vertina organizacijos veiklą? ir 2) kokie identifikacijos su organizacija bruožai jiems būdingi? Sprendžiant šiuos probleminius klausimus tyrimo objektu pasirinktas specialiojo ugdymo institucijų pedagogų požiūris į organizacijos veiklą ir identifikavimasis su institucija. Tyrime keltas tikslas- nustatyti specialiojo ugdymo institucijų pedagogų požiūrį į organizacijos veiklą ir atskleisti identifikacijos su instituciją

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Thörnblad, Andreas, Marcus Ahlmén, and Petter Jönsson. "Customer Relationship Management within the Industry of Speciality Stores : How customer loyalty can be explained by satisfaction, trust and commitment." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19099.

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The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer retention and word-of-mouth communication within the industry of Speciality Stores. The study takes off from a historical perspective where the development of marketing is presented, which ultimately leads to customer relationship management (CRM). The study raises the components of customer loyalty and the difficulties of how to build successful customer relationships within the industry of Speciality Stores. A survey questionnaire is conducted and distributed digitally to respondents that are cus

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Starkevičiūtė, Gintarė. "Žmogiškųjų išteklių vystymas turizmo sektoriuje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20061229_130204-93201.

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Turizmas – vienas prioritetinių sektorių, skatinančių socialinę, kultūrinę, ekonominę pažangą. Tai atviros šalies įvaizdis, paslaugų sferos plėtojimas, geresnis šalies infrastruktūros naudojimas, ryšių su kitais ekonomikos sektoriaus stiprėjimas, darbo efektyvumo didinimas, naujų darbo vietų kūrimas. Šiuo metu Lietuvoje sparčiai plečiasi turizmo sektorius, didėja turistines paslaugas teikiančių įmonių skaičius. Todėl kvalifikuotų šios rūšies specialistų poreikis taip pat didėja. Aštrėjanti konkurencija Lietuvos turizmo sektoriuje, skatina turizmo įmones vis didesnį dėmesį skirti turizmo rinkos

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Коваленко, Олександр Вікторович, та Oleksandr Viktorovych Kovalenko. "Технологія формування маркетингової культури майбутніх фахівців сфери обслуговування в процесі професійної підготовки у ВНЗ". Східноукраїнська організація «Центр педагогічних досліджень», 2017. http://repository.sspu.sumy.ua/handle/123456789/7121.

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В даній роботі зазначено, що головна проблема, яка розв’язується за допомогою технології, – цілеспрямоване управління формуванням маркетингової культури майбутніх фахівців сфери обслуговування та забезпечення її ефективності. Процес професійного навчання і виховання, на нашу думку, виявив себе як спосіб функціонування педагогічної системи, змістом якої є розвиток студентів, а цілями – формування, творчого мислення і здатності до професійної культури праці. Виходячи з розуміння нами цілепокладання як людської здатності ставити перед собою свідомі цілі й реалізовувати їх, ми визначили, що специф

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Dessaucy, Sébastien, and Wippel Daniel Steinwandter. "How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39676.

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Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. Design/methodology/approach – A cross-case analysis was undertaken. Five Belgian Microbreweries were examined. The data were gathered through interviews conducted with owners of microbreweries based on a structured questionn

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Chen, Ching-Fang, and 陳慶芳. "An study for the relationship between the service performance of marketing specialist on customer satisfaction and customer loyalty in the fieldwork marketing activity of internal L bank." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/g895by.

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碩士<br>東吳大學<br>企業管理學系<br>96<br>Because of the transition of present banking environment, internal banking is faced with intense competition. The object L bank of this research has developed integrated marking strategy in recent years. For fieldwork marketing specialists and related customers, the relationship between the service performance of marketing specialist on customer satisfaction and customer loyalty is discussed in the thesis. The process of this research is by questionnaire and the sample unit is the 130 branches of L bank. The 108 branches are respondent and respondent ratio is 83%.

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Brügmann, Markus. "Innovative business plan – Kita Netzwerk: A network specialist to align business and family." Master's thesis, 2019. http://hdl.handle.net/10071/19878.

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In today´s western societies the role of women has changed. The conservative role allocation, the woman being at home running the household and looking after the kids, whilst the man brings home the money, has become outdated. The education level of women is often higher than that of their male fellows. The logical consequence is that we find more and more career-driven women in top-level positions - but what about family life? Tailored daycare offers that help to reconcile both career and motherhood are more important than ever. Yet, in many places the development of early childhood education

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(13689542), Rosemary V. A. Gatfield. "An investigation of tertiary education services and the export industry to full-fee paying Asian students with a focus on the expectations of and satisfaction with the quality of Australian tertiary education services." Thesis, 1993. https://figshare.com/articles/thesis/An_investigation_of_tertiary_education_services_and_the_export_industry_to_full-fee_paying_Asian_students_with_a_focus_on_the_expectations_of_and_satisfaction_with_the_quality_of_Australian_tertiary_education_services/20914726.

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<p>Marketing education services to Asian countries is a relatively new phenomena which has received limited attention in the Australian literature and has generated only a small amount of research. The literature reveals the need for expertise not only by educationalists but also by marketing specialists to ensure high quality education servicing. In this way, satisfaction experienced by Asian students with the quality of tertiary education services may translate into future recommendations to prospective overseas students to study in Australia.</p> <p>An exploratory study was undertaken to me

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Costa, Jéssica Melo. "Estágio na Liminal Martech Specialists." Master's thesis, 2019. http://hdl.handle.net/10400.26/31466.

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As Tecnologias de Marketing (MarTech) vieram modificar o marketing em muitos aspetos, em especial devido à relação de proximidade e pertinência que criam no digital. Hoje, “os consumidores já não são os alvos passivos da segmentação, do direcionamento e das jogadas de posicionamento das empresas. A conetividade acelera a dinâmica do mercado (…) para vencer, [uma empresa] deve colaborar com participantes externos e até desenvolver a participação do consumidor” (Kotler, Kartajaya, & Setiawan, 2018, p. 45). Tendo em conta o poder que os consumidores dispõem, uma das maiores preocupações de qualqu

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Shen, Feng-Li, and 沈鳳麗. "Relationship Marketing and Knowledge Sharing for Banks' Financial Specialists." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88748197438795178008.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>95<br>As the growth on personal wealth increases rapidly and the interest rates spread, which has been the major profit source on revenues for traditional banking institutes, declines to fractional, the banks are now adjusting their strategies on generating the non-risk based management income. An important move is the founding of wealth management department, whose main purpose is providing services on asset allocation and personal financial planning to the clients by financial specialists (FS) in accordance with individual needs on different life stages. R

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Magalhães, João Pedro Henriques. "Marketing budget optimisation: key metrics and trends, according to specialists." Master's thesis, 2018. http://hdl.handle.net/10071/18094.

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The importance of marketing budget optimisation is undeniably growing. A survey by Gartner showed that marketing budgets increased to 12% of company revenue in 2016, from 11% in 2015 (Marketing Weekly News, 2016). Not only are marketing budgets increasing, but advancements in data collection and analytics deliver firms a whole new array of marketing information to interpret, opening new possibilities to marketing budget optimisation. However, despite the growth in investment, most of the existing literature regarding the subject is still debating concepts and definitions (Gao, 2010), red

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Krezel, Joanna. "Towards understanding effects of social influence on student choice of university: case study of Victoria University." Thesis, 2020. https://vuir.vu.edu.au/42292/.

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Increased competition among education providers has made the process of student choice regarding higher education institutions (institutions) more complicated for potential students. At the same time, institutions are striving to attract new students through new and innovative ways. This research contributes to an increased understanding of the social influence factors that impact on student choice processes and explores their effect on the selection of institutions. This study predominantly focused on factors influencing the final choice of institutions. However, in order to consider a broad

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Barriga, Maria Eugénia Gorjão Bertrand de Sousa. "Artificial intelligence applied to marketing management: Trends and projections according to specialists." Master's thesis, 2019. http://hdl.handle.net/10071/19373.

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Marketing Management is one of the areas that has been progressively integrating artificial intelligence systems, and the pace of the development of intelligent software that is very useful for marketing seems not to slow down. In fact, the growth and sophistication of technological systems promise to increase even more, which will inevitably affect operations as well as management and planning. In an attempt to assess and measure the expected impacts of AI on marketing departments in the short / medium term, a Delphi was carried out. Thereby, a panel of 21 marketing specialists (13 Portugues

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Ferreira, Filipa Monteiro. "Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system." Master's thesis, 2011. http://hdl.handle.net/10362/6242.

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Dissertation submitted in partial fulfillment of the requirements for degree of Master in Statistics and Information Management.<br>Purpose - The Portuguese health care system has been evolving throughout the last 35 years with two relevant facts: the public sector has progressed with improvement in all relevant OECD indicators; the private sector has been widened and reinforced. In this framework, it is important to understand how patient’s intention and behavior are built, so health care organizations in both sectors (public and private) can improve their health care provision (particularly

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Moravčíková, Mária. "HR marketing IT spoločností v online prostredí a na sociálnych sieťach." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-429574.

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Moravčíková, M. HR marketing of IT companies in the online environment and on social networks. Thesis. Brno: Mendel University in Brno, 2018. This diploma thesis deals with HR marketing in IT companies in the online environment and on social networks. The aim of the thesis is to propose marketing recommendations for recruitment policy on social networks and online portals for companies in the field of information technologies in Brno. Qualitative research is conducted throughout in-depth interviews with candidates, staff, and interview with employers. On the basis of obtained primary and secon

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Chen, Wen-Chin, and 陳文進. "A Study of the Relationship among Customer Relationship Management, Relationship Marketing and Innovation Business Performance for Speciality B & B in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/4cvey2.

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博士<br>國立臺北科技大學<br>技術及職業教育研究所<br>102<br>In recent years, the government made an utmost effort to promote tourism. Taiwan specialty B & B has a cultural and local (area) of characteristic and becomes an important medium for the promotion of regional tourism development. Speciality B & B''s innovation business performance by the customer relationship management and relationship marketing impact. Therefore, This study aimed to investigate the effect of innovation operation performance for speciality B & B by introducing relationship marketing and customer relationship management, and the effect of

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Lopes, Tiago Bruno Lourinho Heleno. "A importância da marca própria de lentes de contacto numa loja da especialidade." Master's thesis, 2017. http://hdl.handle.net/10071/19872.

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A presente tese é um "projeto empresa" em cooperação com a Wells, uma empresa que trabalha no sector das parafarmácias e ótica desde 2008 e que pertence ao grupo Sonae. Em 2015 foi efetuado um reposicionamento estratégico nas categorias de óculos graduados (aros e lentes oftálmicas), tendo o negócio crescido em valor 35% nos últimos 3 anos. No entanto, este crescimento não foi suportado pelo crescimento de todas as categorias, como foi o caso das lentes de contacto, o nosso objeto de estudo e análise. Este 2projeto empresa" começa com a identificação de um problema e área de estud

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