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Dissertations / Theses on the topic 'Marketing wellness'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

SPURIO, MARIA PIA. "Wellness tourism." Doctoral thesis, Università Politecnica delle Marche, 2016. http://hdl.handle.net/11566/243050.

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L’industria del benessere, settore complesso e articolato, nel corso di questi ultimi decenni è stato protagonista di grandi cambiamenti e trasformazioni a livello nazionale ed internazionale. Ciò ha comportato un grande interesse interdisciplinare sul tema del benessere e del termalismo sviluppando così , differenti contributi di studi e analisi. La complessità del settore e la forte crescita della domanda , soprattutto come “prodotto integrato”, richiede risposte puntuali e concrete, oltreché, differenziate in termini di riorganizzazione dell’offerta . Una “domanda “che si traduce nella v

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Kopřiva, Vojtěch. "Marketingová strategie Wellness Kuřim." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223739.

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The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.

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3

Zainuddin, Nadia. "Value co-creation in social marketing wellness services." Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/47995/1/Nadia_Zainuddin_Thesis.pdf.

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Customer perceived value is concerned with the experiences of consumers when using a service and is often referred to in the context of service provision or on the basis of service quality (Auh, et al., 2007; Chang, 2008; Jackson, 2007; Laukkanen, 2007; Padgett & Mulvey, 2007; Shamdasani, Mukherjee & Malhotra, 2008). Understanding customer perceived value has benefits for social marketing and allows scholars and practitioners alike to identify why consumers engage in positive social behaviours through the use of services. Understanding consumers’ use of wellness services in particular is impor

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Navrátilová, Eva. "Marketingová strategie wellness zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206795.

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The master's thesis is focused on analysing a marketing strategy of a specific wellness facility. The analysis itself and recommendations based on it are both aims of the thesis. The theoretical part consists of three main segments - health and wellness tourism, marketing and the location description. The practical part is introduced by characterizing the facility and its business environment, by using PEST analysis, among others. Marketing mix is then used for the description of the product. Above gained findings are summarized in SWOT analysis. The innovation of the product which took place

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Pinheiro, Gonçalo Olivença. "Plano de marketing do well-being do Grupo Accor." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19595.

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Mestrado em Marketing<br>O wellness tornou-se um valor global dominante para o consumidor. Esta indústria que, em termos mundiais, representou em 2017, 4,2 mil milhões de euros em termos de mercado, tem crescido a um nível bastante superior ao da economia mundial. Face a este bom crescimento, a indústria hoteleira vê nela uma oportunidade imperdível para tocar verdadeiramente os corações e os espíritos dos seus hóspedes de uma maneira personalizada e única. Face a esta relevância, este trabalho de projeto propõe um plano de marketing para o departamento well-being (bem-estar) do grupo Accor,

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Raždíková, Kateřina. "Návrh marketingové strategie pro wellness komplex "Vitality"." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224631.

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This diploma thesis is focused on marketing strategy and communication plan for the new wellness complex "Vitality". The status of the wellness center is still being discussed and that it why was appropriate to create a whole marketing strategy that executives know how much money such promotions will cost. The whole finished diploma thesis will executives get for their own use.

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Havlíčková, Anna. "Marketingová strategie vybraného podniku cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192885.

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This Diploma thesis describes the marketing strategy of Infinit Ltd. The author focuses on the Vysočany Pool and Sauna world branch, which is located at the Wellness Hotel Step. In the analytic part the author uses the following methods: situation analysis, bench-marking and SWOT analysis. Within the marketing strategy the author describes the characteristics of the marketing mix. The result of this thesis is to give a suggestion that would improve the current situation of this branch.

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Bučková, Lenka. "Podnikatelský plán pro wellness hotel." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205309.

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The aim of this thesis is to characterize the situation in the field of wellness and subsequently set the wellness hotel business plan. The emphasis is placed on finding public awareness about the importance of the field of wellness and public interest in a healthy lifestyle. The work focuses on the research of the demand, which builds actual business plan. The processing of this thesis will help in deciding whether the project of the wellness hotel is realistic.

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9

Pinto, Sara Elisabete Silva. "Relatório de estágio curricular realizado no Hotel Solverde Spa & Wellness Center." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22104.

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Mestrado em Línguas e Relações Empresariais<br>O presente Relatório foi elaborado no âmbito do Estágio Curricular realizado no Hotel Solverde Spa & Wellness Center, no contexto do Mestrado de Línguas e Relações Empresariais. O documento inicia-se com uma descrição da Entidade Acolhedora do Estágio, seguindo-se de uma análise detalhada de atividades efetuadas no Estágio. O objetivo principal deste documento passa por conseguir explicar a importância que o Marketing representa para uma Unidade Hoteleira de sucesso, como é o caso do Hotel Solverde, através de uma proposta de campanha a ser reali

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10

Feger, Claudia. "Die Wellness-Bewerbung Oder: Was Direktmarketing mit Journalismus zu tun hat." Universitätsbibliothek Chemnitz, 2005. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200501847.

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11

Doušková, Andrea. "Návrhy na zlepšení služeb wellness centra Infinit Maximus." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319426.

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The master thesis deals with the issue of enhancing the quality of providing services in the wellness centre Infinit Maximus. Nowadays the wellness centre provides high quality of services to their clients. However there are some areas that should be improved and that are described in the thesis. During the processing of the thesis I delt with factual economic, operating and technical figures connected to the latest economic activity of the wellness centre. The proposal part includes some suggestions for elimination high deviations of occupancy and some suggestions for reduction the high fluct

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12

Mueller, Lisa A. "A descriptive analysis of services provided by health promotion and wellness consultants and the marketing strategies used to promote and solicit business." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1117109.

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This study provided needed information on consulting as a profession for health promotion and wellness practitioners. Of the 211 participants from consultancy listings for the Association for Worksite Health Promotion and the National Wellness Association, 65 completed the questionnaire designed for this study. Participants completed a 23 item questionnaire inquiring about their current consulting services, marketing strategies, roles performed, job-setting, annual revenue, as well as possible services and marketing strategies for the next five years. The majority of services offered by consul

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13

Oosthuizen, Deirdre Vanessa. "A case study to explore the best marketing practices of the fast growing health and wellness industry." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/64.

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Advancement of eco tourism with the building of a wellness centre. Consideration to indicators in strategies to build the new brand in order to maximise ROI<br>The purpose of this paper is to discuss how the health spas embark on marketing strategies and how they will deal with the increased consumer demand. On the one hand, a case study of two recognised health spas will illustrate how the spas integrate marketing strategies to build credible relationships with their customers and will demonstrate successes and failures of each health spa. On the other hand, an exploration of the market dyn

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Clara, Lindström, and Sallander Persson Tindra. "Covid-19 inverkan på marknadsföring : En fallstudie om hur Nordic Wellness och Studio Aktiverum har anpassat sin marknadsmix för att ta socialt ansvar." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44962.

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There is no doubt that Covid-19 has affected the world on several different levels. However, it is less clear how the wellness industry has had to adapt to the Government's and the Public Health Agency's recommendations and restrictions. The purpose of this thesis is to investigate how gym companies have adapted their marketing mix and their social media marketing as a strategy for taking social responsibility during the Covid-19 pandemic. Empirical information has mainly been collected through interviews with respondents from Nordic Wellness and Studio Aktiverum, which are two different gym c

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Havlíková, Hana. "Návrh marketingového plánu Hotelu Prestige**** ve Znojmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241421.

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This thesis is focused on the suggestion of Marketing Plan for Hotel Prestige**** in Znojmo. The work is divided into theoretical part, analytic part and proposal part. In the analytic part were used known analysis, specifically PEST analysis, Porter Five Forces Analysis, extended marketing mix for tourism – 8P, marketing research by questionnaire survey and SWOT analysis. Proposal part contains the determination of key customer segment based on performed analysis, suggestion of residence wellness package for key customer segment and another opportunity for the further development of marketing

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Kokanskytė, Monika. "Sveikatinamojo turizmo plėtros galimybės Lietuvoje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_101918-47064.

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Šiame darbe nagrinėjamos sveikatinamojo turizmo plėtros galimybės Lietuvoje. Analizuojama kas yra sveikatinamasis turizmas, kokios sudedamosios jo dalys. Nagrinėjama plėtra, kaip nuolatinis procesas ir siekiama išsiaiškinti, kaip tai pritaikyti Lietuvos sveikatinamajame turizmo sektoriuje. Darbo tema– sveikatinamojo turizmo plėtros galimybės Lietuvoje Darbo objektas – sveikatinamasis turizmas Tikslas – nustatyti sveikatinamojo turizmo plėtros galimybes Lietuvoje Uždaviniai: 1. Aptartisveikatinamojoturizmosampratą, sudedamasiasdalis, teoriniuaspektu 2. Aptarti turizmo plėtros sampratą teoriniu

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Cordeiro, Ana Rita Teixeira da Costa. "Plano de Marketing para a empresa BodyConcept : rede de franchising de clínicas de estética." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/13148.

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Mestrado em Marketing<br>O presente Trabalho Final de Mestrado tem como principal objetivo o desenvolvimento de um Plano de Marketing para a empresa BodyConcept, uma rede de franchising de clínicas de estética que atua no mercado há 11 anos. Este plano tem como unidade de análise o conjunto de clínicas BodyConcept existentes, onde a rede atua com uniformização de políticas e diretrizes definidas pelo Master franchisador. Através deste plano, foi feito um diagnóstico empresarial da empresa, aferindo a qualidade do serviço prestado às clientes, de modo a definir objetivos de marketing e, posteri

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Oplová, Kateřina. "Spotřební chování klientů v oblasti relaxačních lázeňských služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75912.

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The thesis is divided into two main parts - theoretical and practical. The theoretical part distinguishes between classic spa and wellness industry, the importance and history of the spa. Furthermore, the theoretical part deals with marketing investigation as part of marketing research. The main part of thesis is practical part, which describes marketing research of consumer behavior in wellness services provided by spa facilities. Research includes the evaluation of customer survey, which was created for the purpose of this thesis, corresponding to the basic questions regarding consumer behav

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Čamková, Veronika. "Marketingová strategie při zavádění nových výrobků / služeb na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442982.

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The main focus of the Hotel “Pod Zamkem” Diploma Thesis is to project and propose the best marketing strategy and use the most efficient and appropriate promotion method.The Diploma Thesis consist of two parts. The first section is dedicated to clarifying specific marketing terms such as Marketing Mix, Online Marketing Analysis SWOT, STEP Analysis, Porter’s Five Forces Model etc. The second part of the Diploma Thesis deals with more specific practical issues directly applying the theoretical analysis outlined in the first section. Furthermore the hotel quests have been asked to complete questi

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20

Delgado, Cristina. "Claims of Mistaken Identity: An Examination of U.S. Television Food Commercials and the Adult Obesity Issue." Master's thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2700.

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Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content a

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JAREŠOVÁ, Jiřina. "Analýza lázeňského cestovního ruchu - návrh wellness centra v Písku." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-51195.

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The main objective of thesis was, however, an analysis of spa tourism in Písek area, product portfolio assessment and treatment design wellness center. The main hypothesis is confirmed in the town of Pisek, we found a lack of supply of spa tourism and wellness. According to the situation analysis carried out by the town of Pisek is obvious that the territory has a lot to offer and there are also suitable locations for placing the new wellness center. For the newly designed wellness center was chosen hotel Biograf ***, which is located in a strategic location, near the historical center of the

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Mishra, Dibya Nandan. "Managing Customer Relationship Quality in Wellness Hotels and Resorts in India: A Netnography Approach." Thesis, 2022. http://ethesis.nitrkl.ac.in/10427/1/2022_Phd_DNMishra_517SM3001_Managing.pdf.

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There is no time for relaxing in today’s fast-paced and stressful environment. Then there’s wellness tourism to save the day. People are opting for wellness therapies that may revitalise and detoxicate the body, making it feel youthful and healthy as awareness of a healthy lifestyle grows. India can distinguish itself by delivering indigenous medical therapies through the AYUSH healthcare system, including Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homoeopathy. Recently, the Indian Ministry of Tourism expressed concern over the quality of services in organised and unorganised wellness

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ČERNÁ, Jana. "Analýza marketingové komunikace ve zvoleném podniku služeb a návrh možných zlepšení." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-46336.

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This graduation theses were concerned with analysis of marketing communication in services {--} in the Wellness hotel Rezidence Nové Hrady. This theses was incurred during temporary opening of the hotel till finishing and opening new spaces. There is recapped a history of the hotel and executed detailed situation analysis in the analytical part. There were detection advantages and disadvantages, which should the hotel use for persuasion the costumers. The synthetic part consequent to the analytical work comprehensive of the new suggestions of marketing communication . This includes sphere: &#6

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Горбань, Ольга Віталіївна. "Дослідження інтернет комунікацій просування послуг ФОП «Йога-Центру Yoga & Wellness Space» на сучасному ринку»". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/3070.

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Горбань О. В. Дослідження інтернет комунікацій просування послуг ФОП «Йога-Центру Yoga & Wellness Space» на сучасному ринку» : кваліфікаційна робота магістра спеціальності 075 "Маркетинг" / наук. керівник О. В. Кендюхов. Запоріжжя : ЗНУ, 2020. 98 с.<br>EN : The purpose of the qualification work is to systematize the theoretical, methodological and practical aspects of the promotion of sports services through Internet communications and to develop practical recommendations for the development of new methods of promotion of services at the Yoga Center of Yoga & Wellness Space During the resear

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Kao, Fei-Hon, and 高妃紅. "A Case Study of Consumer Direct Marketing Innovation Business Model – Melaleuca the Wellness Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/t82393.

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碩士<br>國立清華大學<br>高階經營管理碩士在職專班<br>106<br>Abstract Environmental protection of earth is a very hot topic in the world. Everyone wants to have a wealthy life, including healthy body, wealth of finance, social capitals, knowledge, and the soul. Surprisingly, Melaleuca Inc. is a wealth of home which focuses on health and environmental protection much more than any other company. Melaleuca Inc. not only provides people physical health through more effective and higher quality products, but also is committed to all aspects of life in order to help people to achieve their goals and promote the quality

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Miranda, Luis Ricardo Borges. "Apresentação e análise dos health clubs da cidade de Viana do Castelo gestão e serviços." Master's thesis, 2010. http://hdl.handle.net/10348/2530.

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Dissertação de Mestrado em Ciências do Desporto, especialização na área de Actividades de Academia e Prescrição do Exercício<br>O objectivo deste estudo é averiguar como se desenvolve o funcionamento de três Health Clubs da cidade de Viana do Castelo. Nomeadamente, focando os parâmetros de gestão e serviços que têm para oferecer. Esta dissertação possui cinco objectivos principais: 1. Verificar os parâmetros de localização onde uma estrutura deste género está instalada; 2. Verificar se os Health Clubs possuem determinados espaços: parques de estacionamento, transportes públicos, acesso ao ed

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Rodrigues, Helena Maria Correia Neves Cordeiro. "A scoping review: exploring the world of medical and wellness tourism." Doctoral thesis, 2017. http://hdl.handle.net/10071/14496.

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Purpose: Medical and wellness tourism is a growing phenomenon, and tourists all over the world are traveling with the express purpose of accessing medical treatment or promoting health through physically and psychologically beneficial activities. This industry has continued to expand with the Internet’s help, as customers can now make choices that are more appropriate and informed decisions. Design: This research employed mixed content analysis methods. The qualitative approach reproduced tourists’ appraisals and assessed the spatial relationships between terms and concepts in medical and wel

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"Research on Sales & Marketing Channel Models and Innovations in China's Nutrition and Wellness Health Industry—Based on By-Health." Doctoral diss., 2018. http://hdl.handle.net/2286/R.I.49374.

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abstract: Health is among the most basic needs of the people and driving force of social and economic development. The health nutrition & wellness industry is gradually becoming a global sunrise industry . However, the industry is faced many problems and challenges including weaknesses in the industry structure, fragmentations of supply chain, low efficiency in resources allocation, and lacking in quality on personnel training. To achieve core competitiveness and value creation, it is important that the health nutrition & wellness industry must meet the needs of Chinese market and its custo

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Chang, Yu-Lun, and 張祐綸. "Using Experiential Marketing Design Creative Life Industries ' Attractiveness Factors :A Case on "The One Nan Yuan - Land Of Retreat and Wellness"." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/05863268144897136879.

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碩士<br>國立聯合大學<br>經濟與社會研究所<br>98<br>Since Pine & Gilmore（1998）indicated “Welcome to the emerging experience economy” , from now “Experience” will have taken seriously gradually for the enterprise. Compare to “Experience Economy” and the traditional economy （Agricultural Economy, Industry Economy）are difference, lies in the experience economy pursue perception and the situation mold, the creation is worth activity of the consumer recollection, and pays great attention the consumer and the commodity interaction. In recent years, the gradual rise of the creative life industries, its emphasis on

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Santos, João Pedro Monteiro da Silva da Glória. "The Role of Fitness Influencers on the Fitness and Wellness Industry: A Consumer Trust & Brand Equity Perspective." Master's thesis, 2022. http://hdl.handle.net/10362/134986.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence<br>With health and fitness being growing topics over the last years, more stakeholders are trying to benefit from this trend by covering it on their social media platforms. As this trend could benefit every stakeholder involved – fitness and wellness influencers, companies/brands, and consumers - it is important to understand how brands and companies can increase consumers’ and potential consumers' trust. Having that in mind, this research takes

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Almeida, Ana Cristina Alves de. "Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice?" Master's thesis, 2016. http://hdl.handle.net/10071/14407.

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The purpose of this study is to analyse the influence of the spa as a decision factor in the rural tourism accommodation choice. A survey was administered on a final sample of 342 respondents that attended a rural tourism site at least once in their lives. The results revealed that older tourists usually travel with their partner and family while younger tourists usually travel with their friends. When travelling with their family, tourists are looking to spend time with them. On the other hand, findings also reveal that when travelling without children, “escape from daily routine”, “nat

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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult

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