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Journal articles on the topic 'Marketing wellness'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Dod, Glenna A., and Glenda Earwood-Smith. "Marketing a Wellness Program." NASPA Journal 26, no. 2 (1988): 105–9. http://dx.doi.org/10.1080/00220973.1988.11072090.

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Campbell, David P. "Employee Wellness Program Marketing:." Health Marketing Quarterly 9, no. 3-4 (1992): 5–17. http://dx.doi.org/10.1300/j026v09n03_02.

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Bontrager, Faith, and Kimball P. Marshall. "Wellness marketing in the corporate context." International Journal of Pharmaceutical and Healthcare Marketing 14, no. 2 (2020): 273–88. http://dx.doi.org/10.1108/ijphm-04-2019-0027.

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Purpose This paper aims to provide a literature review of corporate wellness programs to develop recommendations for effective internal marketing of healthy behaviors in work environments. Design/methodology/approach A review of research literature published since 2000 addresses corporate wellness programs’ justifications and best program design practices. Findings Corporate and employee benefits documented in the literature are reviewed and best practices from published literature are identified to guide the design of wellness programs. These include framing clear messages, alignment of corpo

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Sunaryo, Sunaryo, Sri Astutiningsih, Sri Wahyono, and Puteri Shabrina Adani. "WELLNESS TOURISM MARKETING STRATEGY THROUGH SOCIAL MEDIA." Jurnal Analis Kebijakan 7, no. 1 (2023): 87–102. http://dx.doi.org/10.37145/jak.v7i1.614.

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Wellness tourism (wisata kebugaran) adalah wisata yang mengutamakan peningkatan kesehatan, kebugaran fisik dan pemulihan kesehatan spiritual wisatawan. Sebagai langkah operasional dalam mencapai tujuan pengembangan produk dan destinasi pariwisata, serta strategi pemasaran produk wisata wellness di Indonesia, Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) menetapkan beberapa strategi pemasaran, yaitu pemasaran pariwisata dan ekonomi kreatif berorientasi hasil dengan fokus pasar potensial; perluasan pangsa pasar produk ekonomi kreatif; dan pemanfaatan teknologi dalam mendukung pemasa

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Budden, Michael C., and Scott R. Browning. "The Marketing of Dental Wellness." Health Marketing Quarterly 7, no. 3-4 (1990): 23–32. http://dx.doi.org/10.1300/j026v07n03_03.

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6

Blades, Holland C. "Wellness." Health Marketing Quarterly 7, no. 3-4 (1990): 201–18. http://dx.doi.org/10.1300/j026v07n03_14.

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Szántó, Ákos, and Annamária Juhász. "Vallás és wellness." Recreation 10, no. 3 (2020): 24–26. http://dx.doi.org/10.21486/recreation.2020.10.3.3.

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E tanulmány célja annak bemutatása, hogy a wellness és a vallás, vagy talán helyesebben a vallásgyakorlás, a hitélet milyen remekül megférnek egymás mellet, sőt milyen jól kiegészíthetnék egymást. Sőt, egy kölcsönösen előnyös, egymást kölcsönösen erősítő együttműködés mindkét fél ügyfélkörét (vendégek és hívők) szélesíthet, és elégedettségüket növelhet. A wellness- és a vallási szakirodalom is ráadásul szinte ugyanazokat a tényezőket tartja alapvetőnek a jóllét eléréséhez. A wellness dimenzióinál megtalálhatók ugyanazok az elemek, melyeket a szakrális szakirodalom a lelki jóllét elemeiként meg

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Goel, Rahul, KK Veluri, and Sarbesh Mishra. "Digital Marketing as a Tool of Mass Communication for health and wellness Entrepreneurs of South Odisha." Digital Marketing as a Tool of Mass Communication for health and wellness Entrepreneurs of South Odisha 13, no. 3 (2024): 10882–93. https://doi.org/10.5281/zenodo.14249374.

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<em>Modern age makes use of Digital Marketing techniques for mass communication in most of the cases. Not just has it reduced the marketing cost by its effectiveness, but it has also enabled the business owners to reach the customers in a better way. It also aids in analysing and reviewing data on customers behaviours so that the wellness entrepreneurs can layout more proficient strategies for achieving business objectives. (Sheoliha et al 2023). There have been several studies done at health sector leverage on Digital Marketing. That being said of the numerous digital marketing option availab

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Chen, Lindsey N. "Communicating health and wellness." English Today 35, no. 1 (2018): 14–19. http://dx.doi.org/10.1017/s0266078418000068.

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The late 1990s saw a rapid growth in green marketing and organic food markets in the United States (Ottman, 2011). Widespread environmental awareness could explain the rise in the popularity of eco-friendly household products. More people than ever are discovering that going green is not only good for the body but also for the planet, as ‘consumers are concerned about the environmental and social impacts of the products they buy’ (Bonini & Oppenheim, 2008: 56). Concurrently, marketing researchers have sought to understand different retail strategies concerning the branding of organic produ

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Hashemi, S. M., J. Jusoh, S. Kiumarsi, and Shno Mohammadi. "INFLUENCE FACTORS OF SPA AND WELLNESS TOURISM ON REVISIT INTENTION: THE MEDIATING ROLE OF INTERNATIONAL TOURIST MOTIVATION AND TOURIST SATISFACTION." International Journal of Research -GRANTHAALAYAH 3, no. 7 (2015): 1–11. http://dx.doi.org/10.29121/granthaalayah.v3.i7.2015.2976.

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Wellness and spa tourism has recently become a marketing strategy to attract tourists. It plays an important role in hotel industry, resorts and tourist destinations. Wellness and spa services are being required by local and international tourists. The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to facilitate understanding of the relationship among these constructs. In addition, very few studies on exploring consumers’ needs for the spa and wellness have been conducted in Malaysian context. Previou

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S.M., Hashemi, Jusoh J., Kiumarsi S., and Mohammadi Shno. "INFLUENCE FACTORS OF SPA AND WELLNESS TOURISM ON REVISIT INTENTION: THE MEDIATING ROLE OF INTERNATIONAL TOURIST MOTIVATION AND TOURIST SATISFACTION." International Journal of Research -GRANTHAALAYAH 3, no. 7 (2017): 1–11. https://doi.org/10.5281/zenodo.847080.

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Wellness and spa tourism has recently become a marketing strategy to attract tourists. It plays an important role in hotel industry, resorts and tourist destinations. Wellness and spa services are being required by local and international tourists. The interrelationship among motivations, satisfaction, and revisit intentions remain largely unexplored. Therefore, the purpose of the study was to facilitate understanding of the relationship among these constructs. In addition, very few studies on exploring consumers’ needs for the spa and wellness have been conducted in Malaysian context. Previou

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Olof Lagrosen, Stefan, and Kerstin Grundén. "Social media marketing in the wellness industry." TQM Journal 26, no. 3 (2014): 253–60. http://dx.doi.org/10.1108/tqm-12-2013-0129.

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Purpose – The advent of social media is dramatically changing the way marketing communication is conducted. This paper reports a study regarding the use of social media in the wellness industry. This industry is competitive and utterly dependent on creating mutually beneficial relationships with customers. The purpose of this paper is to investigate the use of social media marketing in the wellness industry. Design/methodology/approach – Qualitative methods have been used. In-depth interviews have been carried out with marketing communication professionals in seven leading Swedish spa-hotels.

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Andrus, David. "Marketing Hospital Wellness Products to Service Companies." Journal of Hospital Marketing 10, no. 1 (1995): 63–76. http://dx.doi.org/10.1300/j043v10n01_06.

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Lynas, Emma, Juliana Luna Mora, and Rebecca Van Amber. "Fibre Fantasies." Fashion Highlight, no. 4 (December 31, 2024): 98–106. https://doi.org/10.36253/fh-2980.

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With an increase in consumer demand for health and lifestyle products, some fashion and textile apparel brands are referencing problematic sources or misinterpreting scientific claims on the health benefits of textile fibres to sell wellness products a saturated social media market. This paper will unpack the textile fibre wellness phenomenon under an ethical consumption framework, specifically referencing the mystified storytelling tactic adapted by wellness brands from luxury brand marketing strategies. It will then provide examples of textile fibre wellness claims as case studies, examined

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Bhatnagar, Digant, Astha Kakkar, Aman Kukreja, and Jaipal Singh Bhagrot. "Effectiveness of Influencer Marketing in the Beauty and Wellness Industry." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 01 (2024): 1–13. http://dx.doi.org/10.55041/ijsrem27948.

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Influencer marketing has emerged as a pivotal strategy for brands in the digital age. This report provides an in-depth examination of Beauty & Wellness Platforms’ employment of influencer collaborations to enhance brand awareness, foster trust, and drive sales. Adopting exploratory and descriptive research methodologies, the study analyses primary data from consumer surveys and secondary data on industry trends. Key findings reveal that influencer partnerships play a profound role in shaping audience perceptions and purchase intent for Beauty & Wellness products. Consumers demonstrate

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Susaraporn, Tangtenglam, and Chidprasert Chonchanok. "Developing Strategies on Wellness Hotel In Northern Thailand." International Journal of Arts and Social Science 4, no. 2 (2023): 293–97. https://doi.org/10.5281/zenodo.7739913.

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This paper aimed to study developing strategies on wellness hotel in Northern Thailand. The sample group consisted of 4 and 5 hold business industry entrepreneurs (400 persons) in Northern Thailand. They were obtained by convenience sampling and did not rely on possibility. A set of questionnaires was used for data collection and analyzed by using descriptive statistics. Also, there was an analysis of relationships of guidelines for developing marketing strategies having an effect on wellness hotel in Northern Thailand An analysis of correlation coefficient value and multi-stage multiple regre

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Susaraporn, Tangtenglam, and Sonthanong Manasin. "Developing Strategies on Elderly's Wellness Tourism in Phra Nakhon Si Ayutthaya Thailand." International Journal of Arts and Social Science 4, no. 2 (2023): 318–22. https://doi.org/10.5281/zenodo.7739949.

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This paper aimed to study developing strategies on elderly’s wellness tourism in phra nakhon si ayutthaya thailand. The sample 400 senior citizens in phra nakhon si ayutthaya thailand. They were obtained by convenience sampling and did not rely on possibility. A set of questionnaires was used for data collection and analyzed by using descriptive statistics. Also, there was an analysis of relationships of guidelines for developing marketing strategies having an effect on elderly’s wellness tourism in phra nakhon si ayutthaya thailand. An analysis of correlation coefficient value and

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Sahay, Anupama, and Vijayata Sahay. "Marketing Mix of Wellness and Beauty E-Commerce: A Case Study of Nykaa." European Business & Management 11, no. 2 (2025): 30–39. https://doi.org/10.11648/j.ebm.20251102.11.

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Marketing mix is a set of tools used by the company to peruse its marketing objective. The marketing mix is vivid visualization of many interesting phenomena which have not been fully understood as yet. The marketing mix has stood the test of time and still holds value in the marketing world due to its strong foundations principles (despite the rapid digitalization). Marketing mix creates brand awareness, build customer loyalty and drive product sales. Meticulously designed marketing mix relates intelligently to the marketing objectives set during the development of the marketing plan. McCarth

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Fathurrahman, Nur Widiyanto, and Andhika Djalu Sembada. "Pengembangan Wellness Tourism pada Pemandian Air Panas Lintang Tempuran Melalui Digital Marketing." PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) 1, no. 1 (2024): 38–51. http://dx.doi.org/10.61476/2vcjpf49.

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Development of Wellness Tourism at the Lintang Tempuran hot springs inMagelang Regency through digital marketing, using descriptive qualitative research methods. The development of facilities at Lintang waterpark is already at a fairly good stage, where several facilities that visitors need are already available. From the results of field observations it was found that Lintang waterpark is already included in the standard of good facilities. As for several facilities at Lintang waterpark, such as a large parking area. , clean toilets, prayer areas, changing rooms. This research aims to explore

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20

Seaward, Brian Luke, and Anastasia M. Snelling. "A Marketing Strategy for a Campus Wellness Program." Health Education 21, no. 5 (1990): 4–8. http://dx.doi.org/10.1080/00970050.1990.10614565.

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Boscarino, Joseph A. "Hospital wellness centers: Strategic implementation, marketing, and management." Health Care Management Review 14, no. 2 (1989): 25–29. http://dx.doi.org/10.1097/00004010-198901420-00004.

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22

Cangelosi, Joseph D. "Target Marketing for the Hospital-Based Wellness Center." Journal of Hospital Marketing 11, no. 2 (1996): 61–80. http://dx.doi.org/10.1300/j043v11n02_05.

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23

Heung, Vincent C. S., and Deniz Kucukusta. "Wellness Tourism in China: Resources, Development and Marketing." International Journal of Tourism Research 15, no. 4 (2012): 346–59. http://dx.doi.org/10.1002/jtr.1880.

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Widarini, Paramita Sari Indah, Mahendra Wijaya, and Albert Muhammad I N. "Wellness and Herbal Tourism Based on Local Wisdom as an Alternative to ‘New Normal’ Tourism." Jurnal Komunikasi 14, no. 2 (2022): 299–321. http://dx.doi.org/10.24912/jk.v14i2.17568.

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The government initiated a wellness and herbal tourism program, in collaboration with the Indonesian Ministry of Tourism and Creative Economy with the Ministry of Health. This tourism cluster is prioritized because it has high impact in improving health, cultural and economic field. This type of tourism is considered would provide fresh air in the New normal situations that require people to remain side by side with the Covid-19 pandemic situation. The author examines concretely the marketing communication strategy of tourism stakeholders in developing the program to see how the establishment

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Phuthong, Thadathibesra, Pongpun Anuntavoranich, Achara Chandrachai, and Krerk Piromsopa. "Developing and Validating an Assessment Scale to Measure the Competitiveness of Wellness Destinations." Sustainability 14, no. 7 (2022): 4152. http://dx.doi.org/10.3390/su14074152.

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The present study developed an assessment scale to measure the competitiveness of wellness destinations in Thailand, particularly from the perspective of the wellness tourism firm. A literature review and in-depth interviews informed the components and indicators for the assessment. Then, a scale was developed to evaluate the effectiveness and accuracy of the measurement scale using exploratory factor analysis and verification by confirmatory factor analysis. These analyses generated seven dimensions of wellness tourism: destination environment, travel and policy, infrastructure and capacity,

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Gulyas, Greta, and Elisabeta Ilona Molnar. "Wellness Tourism Management Research A bibliometric analysis." Management & Marketing 18, no. 2 (2023): 172–91. http://dx.doi.org/10.2478/mmcks-2023-0010.

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Abstract The aim of the article is to analyze the wellness tourism topic, focusing on the overview and the research directions in the period 2012-2022, published in WoS and Scopus databases. This attempt is aided by the methods of bibliometric analysis, such as co-citation analysis, bibliometric coupling, reference analysis and keywords analysis. The current research reveals information about which pair of papers, authors or journals are cited together as sources of articles from the past almost 11 years formatting the core of the topic of wellness tourism regarding destination, marketing and

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M, RAMESHA. "Employee Wellness Program: The Contribution of HR Team Associates in Promoting Worklife Balance and Productivity with Reference to Happilo International PVT .LTD, Bengaluru." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 12 (2024): 1–9. https://doi.org/10.55041/ijsrem40211.

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This project examines the role of Human Resource (HR) team members in planning, executing, and marketing wellness initiatives in businesses. It examines how HR specialists modify wellness programs to meet workers' needs, such as stress management courses, flexible work schedules, and mental health assistance. The report highlights the importance of effective communication about these programs, increasing employee participation and engagement. HR team members actively support work-life balance by implementing wellness initiatives that lower stress levels, boost job satisfaction, and improve pro

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PHUTHONG, Thadathibesra, Pongpun ANUNTAVORANICH, Achara CHANDRACHAI, and Krerk PIROMSOPA. "A FRAMEWORK FOR ASSESSING WELLNESS TOURISM DESTINATION COMPETITIVENESS: A PERSPECTIVE FROM THE WELLNESS TOURISM CLUSTERS IN THAILAND." GeoJournal of Tourism and Geosites 49, no. 3 (2023): 973–87. http://dx.doi.org/10.30892/gtg.49313-1097.

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This article aims to identify the variables that determine wellness tourism destination competitiveness using a case study in Thailand. This study outlines a suggested competitiveness framework for wellness tourism destinations based on the viewpoint of wellness tourism clusters. The study’s model illustrates the different categories and components and their relationship to competitiveness. Thirteen in-depth qualitative interviews were conducted with leading experts in wellness tourism. Thematic and content analysis was used to examine the interview data using the Nvivo 12 programme. The study

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Matthews, Margaret, and Wayne Mitic. "Marketing Corporate Wellness Programs to Small Firms: A Challenge for Health Educators." International Quarterly of Community Health Education 8, no. 2 (1987): 105–15. http://dx.doi.org/10.2190/pq1x-25v8-tn32-8el2.

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Despite significant growth in the number of corporate wellness programs during the past decade, their full potential for improving health and reducing corporate health costs has yet to be realized. Most small firms still fail to offer any health promotion programs to their workers and many programs presently in place are poorly organized and fail to address employee needs. In order for the corporate wellness movement to gain momentum, health educators must overcome the misconceptions many small business people share about corporate wellness programs. In order for these programs to become viabl

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Kraft, Frederic B., Devdeep Maity, and Stephen Porter. "The salesperson wellness lifestyle, coping with stress and the reduction of turnover." Journal of Business & Industrial Marketing 34, no. 2 (2019): 347–59. http://dx.doi.org/10.1108/jbim-03-2017-0058.

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PurposeIt is well known that job stress is major cause of salesperson job dissatisfaction and turnover. Salespeople require the resources to cope adequately with a multitude of job stressors, and the purpose of this study is to demonstrate that salesperson wellness promotes the ability of salespeople to use effective coping strategies in the workplace and as a result decrease their intentions of leaving the firm.Design/methodology/approachData including measures of coping strategies and a wellness lifestyle orientation were collected from a sample of 441 full-time professional salespeople in t

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Yoopetch, Chanin, and Suthawan Chirapanda. "The Effects of Electronic Word of Mouth, Customer Attitude, and Service Quality on Revisit Intention of Wellness Tourism." Journal of Ecohumanism 3, no. 6 (2024): 796–813. http://dx.doi.org/10.62754/joe.v3i6.4052.

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This study aimed to investigate the effects of digital marketing tools (e.g., electronic word of mouth) on customer satisfaction and revisit the intention of wellness and spa tourism from the viewpoint of international tourists visiting Thailand after COVID-19. Due to the rising awareness of health and wellness, the authors intended to explore wellness tourism from the perspective of international tourists. In addition, the current research also investigated the effect of service quality and tourist attitude toward wellness/spa tourism on tourist satisfaction and revisit intention. Data collec

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Srivastava, Shreya, and Yatish Joshi. "Translating green to “green”: VAHDAM India’s marketing channelisation." Emerald Emerging Markets Case Studies 13, no. 2 (2023): 1–45. http://dx.doi.org/10.1108/eemcs-11-2022-0417.

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Complexity academic level The case is meant for teaching business management students at the Postgraduate and Executive levels. It can be incorporated in the marketing management, entrepreneurship and international business course curriculum. Synopsis Since its inception in 2015, VAHDAM India had carved a niche for itself in the Global Tea Industry in a span of just seven years. The 29-year-old Founder-CEO, Bala Sarda was the first to create India’s largest born-global direct-to-consumer (D2C) premium wellness brand by bridging the gap between demand and supply of the country’s finest teas and

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Chaudhary, Prashant, Prabha Kiran, and Siddharth Shimpi. "Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective." JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 16, no. 8 (2022): 92–105. http://dx.doi.org/10.31620/jccc.12.22/08.

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The study aims to find the surge in the interest in wellness that can be measured by the strength of the sentiment and find the hashtags that are playing a major trend on Twitter with the advent of the pandemic. To provide an original contribution to this research, around a hundred core hashtags related to the wellness industry are collected by taking advantage of the Twitter API, an application that helps to mine the data of billions of users and tweets, through ―Streaming API‖. The findings highlight that few hashtags highlight positive sentiment as well as stronger negative sentiment due to

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Khairullayev Abdulatif. "Theoretical Dimensions of Classification and Segmentation in Therapeutic Wellness Tourism." Academic Journal of Digital Economics and Stability 37, no. 4 (2024): 74–80. http://dx.doi.org/10.51699/economics.v37i4.160.

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The article explores the rapidly growing field of wellness tourism, emphasizing the segmentation and classification of therapeutic tourism. It identifies four main types: healing tourism, wellness tourism, spa tourism, and spiritual tourism, all of which contribute significantly to this sector. The knowledge gap lies in the need for a more comprehensive framework for classifying wellness tourism segments and understanding the different health, economic, and cultural implications. The study employs a multi-dimensional analysis that includes therapeutic services, socio-demographic factors, and g

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Self, Robin McCullin, and Nancy Wilkinson. "Promoting Wellness for Older Adults." Health Marketing Quarterly 7, no. 3-4 (1990): 95–124. http://dx.doi.org/10.1300/j026v07n03_08.

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Nagar, Komal. "The wellness zone headmasters salon and spa: managing growth." Emerald Emerging Markets Case Studies 11, no. 1 (2021): 1–25. http://dx.doi.org/10.1108/eemcs-07-2020-0252.

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Learning outcomes The learning outcomes of this paper is as follows: to identify unique selling points of a growing business for attaining competitive advantage; to understand the role of segmentation for Wellness Zone Headmasters (WZH); to explore different strategic choices for successful expansion of business; to help students understand the concept of customer satisfaction in a competitive industry; and to understand the importance of differentiation as a major deciding factor for the future of a business. Case overview/synopsis In March 2020, Kumud Goel, one of the directors of WZH, a cha

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Yin, Xuejun. "Health Tourism Experience in The Digital Era: Intelligent Technology and User Satisfaction." Frontiers in Business, Economics and Management 12, no. 3 (2024): 175–77. http://dx.doi.org/10.54097/9x394wl6.

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Health tourism refers to tourism activities aimed at health, wellness, and rehabilitation, and is an important branch and development direction of the tourism industry. With the continuous innovation and application of digital technology, there have been profound changes in the products, services, management, marketing, and other aspects of health tourism, providing tourists with a richer, more convenient, and personalized travel experience, while also improving their satisfaction and loyalty. This article starts from the concept and characteristics of digital technology, analyzes their applic

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Wijaya, I. Putu Yoga Purnama, and I. B. Teddy Prianthara. "Wellness Tourism in Bali: Is it Possible?" International Journal of Science and Society 6, no. 2 (2024): 1–10. http://dx.doi.org/10.54783/ijsoc.v6i2.1106.

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Bali is known as a leading tourist destination abroad, with various attractions that attract both international and local tourists. Among these attractions, Wellness Tourism has emerged as the top choice for tourists in Bali. Wellness Tourism aims not only to promote health and wellness but also to offer unique and valuable experiences for tourists. However, despite its popularity, there has been no structured and systematic effort to integrate mental health-based tourism concepts. In addition, preserving the sacred values of local communities is important to maintain Balinese cultural heritag

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Wang, Tsai-Chiao, Ta-Wei Tang, and Chia-Liang Tsai. "The Visual Attention and Psychological Responses from Older Customers to Wellness Service Pictures of Hotels." International Journal of Environmental Research and Public Health 19, no. 3 (2022): 1084. http://dx.doi.org/10.3390/ijerph19031084.

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Understanding the visual attention and psychological responses of consumers to marketing pictures allows hotel managers to design more attractive advertisements. Therefore, the purposes of the present study were to use an eye-tracking analysis to explore whether there were different effects from tourist hotels’ wellness service pictures based on whether they had natural or built clues. The psychological responses with regard to perceived well-being and willingness to pay were also examined. Eighty-five older consumers were recruited. Their eye movement performance while observing marketing pic

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Hudson, Simon, Karen Thal, David Cárdenas, and Fang Meng. "Wellness tourism: stress alleviation or indulging healthful habits?" International Journal of Culture, Tourism and Hospitality Research 11, no. 1 (2017): 35–52. http://dx.doi.org/10.1108/ijcthr-09-2015-0111.

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Purpose This study aims to examine the direct relationships between behavioral intention and factors driving the growth of the wellness tourism industry in the USA. Relationships were hypothesized based on alternative explanations for the rise in popularity of wellness tourism in research streams. Design/methodology/approach Two models were estimated and tested using the theory of planned behavior (TPB), each incorporating two constructs – Life stress and involvement in health – in addition to theoretically stipulated precursors to Behavioral Intention. Findings Both constructs were found to b

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Kristiana Putri, Komang Shintiya Nita, Ida Ayu Karina Putri, and Ida Ayu Anggreni Suryaningsih. "IMPLEMENTASI PEMASARAN DIGITAL DALAM MEMPROMOSIKAN HEALTH AND WELLNESS TOURISM DI GDAS BALI HEALTH AND WELLNESS RESORT UBUD." Jurnal Manajemen Pelayanan Hotel 6, no. 1 (2022): 125. http://dx.doi.org/10.37484/jmph.060113.

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Kegiatan komunikasi pemasaran sudah mulai berkembang menjadi komunikasi pemasaran digital. Perkembangan industri pariwisata di Bali sudah mulai banyak mengembangkan konsep health and wellness torusim. Salah satu akomodasi yang menyediakan jenis produk dan faslitas tersebut adalah Gdas Bali Health and Wellness Resort Ubud, yang terletak kawasan Ubud Gianyar dengan didukung oleh kondisi alam yang baik dalam mendapatkan pelayanan health and wellness tersebut. Penelitian ini menggunakan metode kualitatif. Pengumpulan data menggunakan beberapa cara seperti wawancara, triangulasi, observasi dan doku

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Telej, Ewelina, and Jordan Robert Gamble. "Yoga wellness tourism: a study of marketing strategies in India." Journal of Consumer Marketing 36, no. 6 (2019): 794–805. http://dx.doi.org/10.1108/jcm-07-2018-2788.

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Purpose The purpose of this paper is to examine marketing strategies that India is currently applying to promote itself as a competitive yoga destination. Design/methodology/approach The methodological approach consisted of a constructivist research paradigm, a qualitative methodology and an interview-based data collection method. Ten in-depth, semi-structured interviews were conducted with yoga practitioners from various backgrounds and yoga levels who have travelled to India for yoga tourism purposes. Findings The findings determined that interpretation of yoga tourism is crucial in the choi

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Field, Joseph A., Dennis J. Elbert, and Steven B. Moser. "The Use Of Social Media In Building Interest In Wellness On A College Campus." American Journal of Business Education (AJBE) 5, no. 5 (2012): 515–24. http://dx.doi.org/10.19030/ajbe.v5i5.7207.

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The usage of social media networks, such as websites like Facebook, Twitter, and YouTube, had become the number one activity on the internet by 2010. The sweeping increase in usage led organizations to explore the marketing possibilities the networks offered. The turning point occurred when organizations began to ask whether it was feasible to use social media networks as a primary marketing strategy and reduce or ultimately replace traditional marketing efforts. A pilot project focused on a marketing plan that was implemented at a student fitness center, using social media networks as the pri

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Bart, Barbara D. "Evaluating the Effectiveness of Wellness Programs." Health Marketing Quarterly 7, no. 3-4 (1990): 219–28. http://dx.doi.org/10.1300/j026v07n03_15.

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McCart, Andrew L. "Exploring the Role of Leadership in Shaping Organizational Wellness and Employee Health." Journal of Quality in Health Care & Economics 7, no. 4 (2024): 1–14. http://dx.doi.org/10.23880/jqhe-16000395.

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Objective: This qualitative case study aims to determine the state of workplace wellness activities in organizations in Midwestern and Southern states. Specifically, this study looks at the roles of top-down leadership and organizational goals as determinants of a healthy workforce. Design/Methodology/Approach: Participants were asked about workplace wellness programs using the Centers for Disease Control (CDC) Health Scorecard (HSC). Additionally, qualitative interviews asked participants questions about their workplace wellness programs. The results of the qualitative interviews were transcr

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mohsen abdel kader komeil, Heba Abdel. "Kemetic Yoga Tourism: A Study of Marketing Strategies in Egypt." ATHENS JOURNAL OF TOURISM 8, no. 3 (2021): 193–212. http://dx.doi.org/10.30958/ajt.8-3-4.

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Yoga tourism has witnessed a consistent development in the recent years. People around the world have become more mindful of health care options which has led to an increase in the quality of wellbeing care as a need in the minds of most age groups today. The worldwide fascination with yoga has inspired many people to travel in order to practise this activity. Kemetic yoga rapidly evolved into the wonder of yoga tourism, which nowadays is a vital and profitable component of the wellness tourism industry. This unique yoga practice draws yoga lovers from across the world, according to an officia

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Kostromina, Elena A. "The influence of health tourism trends on the marketing of services of sanatorium and resort organizations." Services in Russia and Abroad 18, no. 3 (2024): 87–97. https://doi.org/10.5281/zenodo.14426490.

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<em>Marketing of sanatorium-resort organizations is a little–studied topic, interest in which has been increasing recently due to growing competition, the fashion for wellness and the growing demand for high-quality services. The development of domestic tourism has led to a rethinking of approaches to the organization of services in the sanatorium industry, the identification of new audiences and opportunities for market promotion. The article discusses the main trends in the health tourism market, primarily related to the expansion of the target audience of sanatorium-resort organizatio

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Rodrigues, Áurea, Elisabeth Kastenholz, and Apolónia Rodrigues. "Hiking as a relevant wellness activity - results of an exploratory study of hiking tourists in Portugal applied to a rural tourism project." Journal of Vacation Marketing 16, no. 4 (2010): 331–43. http://dx.doi.org/10.1177/1356766710380886.

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New forms of tourism are gaining ground throughout the world. Nowadays, successful tourism destinations must offer variety and new tourism products, addressing special interest niches. One increasingly popular tourism product is health and wellness tourism. The wellness concept typically integrates physical activity combined with relaxation of the mind and intellectual stimulus, enhancing well-being through a balance of the body, mind and spirit. Promoting well-being is a relevant motive of most tourists and should be regarded in any tourism marketing strategy. Hiking is an appropriate activit

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Sharma, Dr Kavita, and Tarun Kumar Makhija. "Psychedelics and Global Wellness Industries and Change in Associated Strategies in International Business." International Journal of All Research Education and Scientific Methods 12, no. 04 (2024): 3732–39. http://dx.doi.org/10.56025/ijaresm.2024.1204243732.

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This paper delves into the relationship between the burgeoning psychedelics industry and the broader global wellness sector. As psychedelics gain traction in therapeutic contexts, there has been a notable shift in international business strategies. The evolving legal, cultural, and commercial landscape around psychedelics has necessitated this shift, challenging the norms of both the wellness and pharmaceutical industries. These substances, once marginalized, are now at the forefront of holistic health conversations, prompting businesses to rethink product development, marketing, and global di

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Renuka s, Dr. "Fitconnect an all-in-one wellness app." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45492.

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Executive Summary FitConnect is a mobile app which has the potential to transform the fitness and wellness sector by offering a holistic platform with an amalgamation of workout centers, fitness training, customized diet plans, and fitness products. It has the potential to address inconvenience in reaching quality fitness services, the absence of customized workout advice, and the inconvenience of juggling fitness regimes. FitConnect streamlines the process with features such as on-demand fitness programs, digital and in-gym coaching, effortless gym and wellness center reservations, community

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