Relevant bibliographies by topics / Matrix "product-market" I

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Matrix "product-market" I'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Matrix "product-market" I"

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Sun, Wenbin, and Rahul Govind. "Product market diversification and market emphasis." European Journal of Marketing 51, no. 7/8 (2017): 1308–31. http://dx.doi.org/10.1108/ejm-09-2016-0510.

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Purpose Extant literature indicates that increased product market diversification generates both positive and negative impact on firm performance. This inconclusive pattern hinders the decision-making of deploying a firm’s resources across different markets. This research aims to embed diversification into a moderation-based framework and demonstrates the conditions under which increased diversification produces either beneficial or harmful effects on firm outcomes. The authors introduce another market configuration dimension, viz., market emphasis, and reveal how changes in diversification an
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Huda, Miftakul, and Puspo Dewi Dirgantari. "Product Development Supports the Business Strategy of Manufacturing Companies in the Plastic and Packaging Sub-Sector (Case Study: PT. Jerlin Kencana Sakti)." East Asian Journal of Multidisciplinary Research 2, no. 6 (2023): 2257–72. http://dx.doi.org/10.55927/eajmr.v2i6.4276.

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As a pioneering company in the industrial plastic and packaging sub-sector manufacturing industry in Indonesia, PT Jerlin Kencana Sakti has experienced rapid growth and enjoyed its position at the top of the market; however, recent trends show a decline in sales due to increasingly fierce industry competition. Therefore, this study was conducted with the aim of formulating an appropriate strategy for the company to grow and maintain its position in the market. The method used in the research is a qualitative approach. The analysis methods used are IFE Matrix, EFE Matrix, Porter's Five Forces,
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Shahmirzadi, H. Esmaeili. "Selecting an Appropriate Strategy to Increase Petrochemical Product Sales (Case Study: Iranian Petrochemical Industry)." Business and Management Studies 3, no. 3 (2017): 42. http://dx.doi.org/10.11114/bms.v3i1.2247.

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This article aims to find the best strategies which help increase petrochemical products sales in Iran using multivariate regression model, Grand Strategy Matrix (GSM), and SWOT matrix. Market Development, Market Penetration, Product Development by creating and developing chemical cities or parks, petro-chemical refineries, and Especial Economic Zones, Vertical Integration, and Concentric Diversification with Diverse Portfolio were considered independent variables, while Increasing Petrochemical Product Sales is dependent variable. Then, each of above mentioned factors affecting the sales were
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GURCAYLILAR-YENIDOGAN, TUGBA, and SAFAK AKSOY. "APPLYING ANSOFF’S GROWTH STRATEGY MATRIX TO INNOVATION CLASSIFICATION." International Journal of Innovation Management 22, no. 04 (2018): 1850039. http://dx.doi.org/10.1142/s1363919618500391.

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This study aims to determine innovation capacity of a firm and to investigate the correlations between performance outcomes and innovation types. In this study, a questionnaire-based survey was conducted to classify firms with respect to different novelty degrees of innovation activities in developing new products and the magnitude of market impact shortly after innovations have been introduced and then appraise the association between innovation types and performance outcomes. The data obtained from the Turkish industrial clusters show that the higher firm innovativeness in product and market
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Hury Wilman and Diah Pranitasari. "Strategy Formulation for Market Development of the Ready-Mix Industry in Ibu Kota Negara." Jurnal Ecoment Global 9, no. 3 (2025): 241–58. https://doi.org/10.36982/jeg.v9i3.5180.

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Objective: This research aims to establish market development strategies for the ready-mix industry in IKN. Design/Methods/Approach: This research employs methods including literature review, data collection, and data analysis. The collected data, both primary and secondary, are processed by analyzing competitive factors in the IKN East Kalimantan area (CP Matrix), as well as internal factors (IFE Matrix) and external factors (EFE Matrix). These factors are then formulated to determine strategies using SWOT analysis, SPACE analysis, and GS Matrix. The results are further refined through the QS
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Пономаренко, Т. В. "ОСОБЛИВОСТІ ФОРМУВАННЯ РИЗИК ОРІЄНТОВАНИХ МАРКЕТИНГОВИХ СТРАТЕГІЙ НА МІЖНАРОДНОМУ РИНКУ СПОЖИВЧИХ ТОВАРІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 32 (31 березня 2022): 166–74. https://doi.org/10.5281/zenodo.6594549.

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To determine the sources of risks in the company's operation in the international consumer market, it is proposed to use the matrix of I. Ansoff “product-market”, which is modified in accordance with the objectives of this study. Studies have shown that the greatest likelihood of risks in the company's operation in the international consumer market occurs when it brings to market an innovative product that consumers can ambiguously perceive. Trends in the development of the consumer market itself also cause difficulties in positioning the product itself. In addition to mark
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Gao, Tian Tian, and Ye Zhuang Tian. "Fit of Strategies Based on Product-Process Matrix." Applied Mechanics and Materials 197 (September 2012): 266–70. http://dx.doi.org/10.4028/www.scientific.net/amm.197.266.

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We perfect Product-Process Matrix theory of Hayes and Wheelwright and propose a more generalized theoretical strategic model. In this paper, the data from International Manufacturing Strategy Survey in 2009 is used to examine the new model by hierarchical regression analysis. The results show that, different matches between flexible production capacity (manufacturing strategy), speed of product update and product customization (market strategy) will lead different business performance. The results improve the Product-Process Matrix theory, and provide theoretical and practical guidance to manu
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Lestari, Dwi Indah, Winda Amilia, Andrew Setiawan Rusdianto, Miftahul Choiron, and Nidya Shara Mahardika. "Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops." Jurnal Sosial Ekonomi Pertanian 16, no. 3 (2024): 287. http://dx.doi.org/10.19184/jsep.v16i3.43030.

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Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary
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Azaluddin, Azaluddin, and Jamdia Jamdia. "Marketing Strategy Analysis Using the Quantitative Strategic Planning Matrix (QSPM) to Increase Sales Furniture." Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton 8, no. 2 (2022): 566–78. http://dx.doi.org/10.35326/pencerah.v8i2.2236.

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Sarah's furniture trade company is a company that manufactures industrial furniture such as cabinets, chairs, and tables. Sarah's Furniture Trading Business's concern is that the company's revenues from 2019 to 2020 declined owing to internal and external factors. The goal of this research is to discover the marketing strategy employed by the Sarah Furniture Trading Business, as well as how the marketing strategy employs the Quantitative Strategic Planning Matrix approach to enhance sales at the Sarah Furniture Trading Business. Sarah's furniture trade business received a total score of 22.75
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Garba, Adamu. "EFFECT OF PRODUCT MARKET MATRIX ON THE PERFORMANCE OF MEDIUM ENTERPRISES IN NORTH CENTRAL, NIGERIA." Journal of Advance Research in Food, Agriculture and Environmental Science (ISSN 2208-2417) 10, no. 2 (2024): 1–16. http://dx.doi.org/10.61841/93j26752.

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This research work examined the effect of product market matrix on the performance of medium enterprises in North Central, Nigeria. The researcher used primary data source from a sample of three hundred and eighty four (384) respondents obtained by the use of a structured questionnaire. The data collected was analyzed using descriptive statistics such as frequency, simple percentage and the relationship between the variables of the model were tested using multiple linear regression analysis. The hypotheses of the study were tested using the probability value of the regression estimates. The re
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Dissertations / Theses on the topic "Matrix "product-market" I"

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Horsten, Sharon. "The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten." Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the import
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Wang, Erik. "Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-249671.

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In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. Contracts that previously were guaranteedare now subjected to public competition and in order to not risk decreasing in size,these companies must now find new ways to grow and generate new business. To study this, a case study was conducted at a Swedish en
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Бардук, В. Ю. "Формування стратегії розвитку підприємства торгівлі на засадах сучасних комунікаційних процесів". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12522.

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У роботі досліджено основні підходи до вивчення поняття "стратегія підприємства", визначено етапи її формування та досліджено комунікаційні процеси на підприємстві. Проаналізовано ринок оптової торгівлі з використанням методу п’яти конкурентних сил М. Портера. Запропоновано стратегію розвитку ТОВ «Прайм-офіс», визначено заходи з її реалізації та розраховано їх ефективність. The main approaches to the study of the concept of "enterprise strategy" are investigated, the stages of its formation are determined and the communication processes at the enterprise are investigated. The wholesale market
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MIN, HAN-HSIAO, and 韓孝民. "The Application and Extension ofAnsoff＇s Product-Market Matrix－on the Case Study ofFormosa Teffeta Co. of Formosa Plastics Group." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/50593003490514122628.

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碩士<br>國立雲林科技大學<br>企業管理系碩士班<br>94<br>This thesis focus on trying to conclude why & how companies expand for growth. The selection of the Formosa Plastics Group (Case) as the case study for this thesis has the following consideration : *The Case has been in existence for a long time during duration which the Case has gone through all the hardship of Taiwan industrial (ind.) development, and yet the Case was able to increase capital expanding into full blossom. Now the Case has become a global-grade corporation group (CG) of its kinds in terms of production scale. *The Case was listed among
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BRYCHTA, Michal. "Uvedení výrobku na trh." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394611.

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The aim of this thesis is to determine the strategy and partial steps that are needed to introduce the product on the market. The theoretical part defines the basic terms, which were described in accordance with professional literature related to this topic. The thesis describes SWOT analysis, BCG Matrix, market segmentation and Marketing Mix. In the practical part, the current state of the Marketing Mix is evaluated and it is pointed out how it should be newly set up correctly. The product development strategy was chosen based on Ansoff matrix. The market share of old brilliant watercolours g
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Hailu, Samson Mekonnen. "Evidence of brand contact in the Ethiopian beer market: a Nordic school perspective of strategic integrated marketing communication." Thesis, 2020. http://hdl.handle.net/10500/26850.

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Abstracts in English, Zulu and Southern Sotho<br>Integrated marketing communication (IMC) is widely regarded as an appropriate paradigm for the marketing and marketing communication programmes of many companies. However, most literature argues that IMC is far from being a well-established concept given its evolving state. One of the problems in its evolution is understanding how firms should design and execute IMC. This problem is corroborated by the attentiveness of studies to limited sectors and their concentration to a very limited research setting. Lack of integration of IMC research with
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Book chapters on the topic "Matrix "product-market" I"

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Masters, William A., and Amelia B. Finaret. "Market Power: Imperfect Competition and Strategic Behavior." In Food Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-53840-7_5.

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AbstractPrevious chapters used the principles of economics to build analytical models of individual choice and market outcomes designed to explain and predict changes in price, quantity and wellbeing in response to a change in circumstances. Each model shows how economic principles would apply to one type of situation, using prior knowledge of the context to show how supply, demand and trade respond to policy interventions that alter the distribution and level of wellbeing, first in the benchmark case of perfect competition and then with externalities that drive change in sustainability and eq
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Gessinger, Gernot H. "The Product/Market Matrix." In Materials and Innovative Product Development. Elsevier, 2009. http://dx.doi.org/10.1016/b978-1-85617-559-3.00008-9.

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"Product Management, the Product-Market Matrix and New Product Organisation." In Marketing Organisation (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315760612-19.

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"The Product/Market Matrix Identifying Which Voice to Listen to." In Listening to the Voice of the Market. Productivity Press, 2009. http://dx.doi.org/10.1201/b10237-4.

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Davies, Stephen, and Bruce Lyons. "The EU Market Share Matrix." In Industrial Organization In the European Union. Oxford University PressOxford, 1996. http://dx.doi.org/10.1093/oso/9780198289739.003.0003.

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Abstract At the heart of the empirical work in this book is a database constructed specifically for this project: the EU market share matrix. This matrix provides a concise, yet disaggregated and comprehensive, description of the structure of the EU manufacturing sector, and it goes far beyond the sort of information available in the published statistics analysed in the previous chapter. It is the product of a collaborative data collection effort, stretching over a three-year period, to which all of the national research teams have contributed. This chapter is devoted to a description of the m
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Figueiredo, Jorge, Isabel Oliveira, and Maria Nascimento Cunha. "Crafting a competitive business development strategy for Java Aroma Essential: An MSME in the essential oil industry." In Uniting Knowledge Integrated Scientific Research For Global Development V.2. Seven Editora, 2024. http://dx.doi.org/10.56238/sevened2024.018-009.

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Java Aroma Essential (JAE), a Micro, Small, and Medium Enterprise (MSME) in an essential oil industry that urgently needs a robust development strategy to ensure business continuity. This study employs the Quantitative Strategic Planning Matrix (QSPM) method, gathering data through Focus Group Discussions (FGD) with both customers and company management. The Internal-External (IE) matrix places JAE in Quadrant I (Growth and Build), indicating a focus on intensive strategies such as market penetration, market development, and product development. The QSPM matrix further identifies the priority
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Mansor, Muhd Ridzuan, S. M. Sapuan, Mohd Azli Salim, Mohd Zaid Akop, M. T. Musthafah, and M. A. Shaharuzaman. "Concurrent Design of Green Composites." In Green Business. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7915-1.ch032.

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This chapter presents the overview of concurrent design process of green composite products with special focus on conceptual design stage of natural fiber composites product development. Design of green composites product especially during the early product development stage requires three main aspects in product design which are materials, design and manufacturing process to satisfy lower cost, high quality and fast development time requirements in order to ensure successful product launch into the market. In this chapter, the concurrent design process of green composite products are discusse
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Wang, Haochen, Changqi Qu, and Qingyu Zhu. "Life Prediction Method for White LED Based on Covariance Matrix." In Advances in Transdisciplinary Engineering. IOS Press, 2024. https://doi.org/10.3233/atde241305.

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With the rapid development of electronic products, it is crucial for designers and manufacturers to understand the lifespan information of new products before launching them on the market in order to provide high-quality products on a global scale. Therefore, life prediction has become a necessary procedure for manufacturers to evaluate the quality of their products. For high-power white LED, an efficient lifespan prediction method can not only shorten the reliability evaluation time of LED products, timely launch new products, and help manufacturers gain greater market share, but also provide
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Sidibe, Hamadoun. "Strategic Positioning of Turkey Agricultural Products on the Agricultural World Market." In Environmental and Agricultural Informatics. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9621-9.ch010.

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Applying a strategic management perspective, particularly the BCG tool, this chapter demonstrates that the agricultural products exported by Turkey are distributed unevenly on the four cells of the global agricultural markets matrix: almost of its products (236 products or 85.20% of its portfolio) are Question Marks, two products are a Star, one product is a Cash cow, and 38 products are Dogs. Such a situation creates important strategic choices for the leaders of the country and for its businesses. None of Turkey top ten exports were among the top ten growers in the world. Turkey is world exp
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Sidibe, Hamadoun. "Strategic Positioning of Turkey Agricultural Products on the Agricultural World Market." In Comparative Economics and Regional Development in Turkey. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8729-5.ch018.

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Applying a strategic management perspective, particularly the BCG tool, this chapter demonstrates that the agricultural products exported by Turkey are distributed unevenly on the four cells of the global agricultural markets matrix: almost of its products (236 products or 85.20% of its portfolio) are Question Marks, two products are a Star, one product is a Cash cow, and 38 products are Dogs. Such a situation creates important strategic choices for the leaders of the country and for its businesses. None of Turkey top ten exports were among the top ten growers in the world. Turkey is world exp
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Conference papers on the topic "Matrix "product-market" I"

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Craig, Phillip A. "Continuous Fiber Ceramic Composites- A New Generation of Materials for Industrial and Corrosive Applications." In CORROSION 1999. NACE International, 1999. https://doi.org/10.5006/c1999-99268.

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Abstract The market for advanced ceramics is very large and growing rapidly, at a rate of 20 percent per year. These materials are characterized by their excellent high temperature properties. They are finding use where temperatures exceed the capability of other materials, especially metals. Even so, they are not selected for many applications because of the brittleness of monolithic ceramics. In the search for improvement, material scientists reinforce ceramics with continuous ceramic fibers, such as silicon carbide. Embedded continuous ceramic fibers reinforce the ceramic matrix by deflecti
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Koshiba, Daigo, and Takumi Oshikawa. "Evaluation of Various IMM/IC Coating Systems in Terms of Corrosion Protection." In CONFERENCE 2024. AMPP, 2024. https://doi.org/10.5006/c2024-20414.

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Abstract In Oil &amp; Gas facilities projects, coating system selection of bulk valves is challenging for EPC contractor to manage because their quantity is extensive and they are installed at each specific situation. IMM (Inert Multi Polymeric Matrix) / IC (Inorganic Copolymer) coatings, hereinafter referred to as IMM, which can be applied under various situations are anticipated to be applied for the bulk valves. Several types of IMM paints have been introduced to the market and corrosion protection performance were evaluated in this paper. Test panels of IMM coatings were prepared from five
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Riesener, Michael, Christian D, Benjamin Nils Johannes Lender, and G. Schuh. "Matrix-Based Landscapes for Communication between Market and Product Perspective." In 22nd International Dependency and Structure Modelling Conference. The Design Society, 2020. http://dx.doi.org/10.35199/dsm2020.12.

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Iovan Dragomir, Alina, and Alexandra Luca. "Product development of the leather good using Walton's matrix." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.v.4.

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One of the most popular activities included in creative industries in Romania is leather goods craft. Nowadays the consumer needs are very high that’s why the companies are facing many challenges and will resist on the market only those who will be the first to launch a certain product or surprise the market. In this paper was used Walton's matrix in order to identify a product that will provide a high profit and is useful for developing production strategies and the long-term development plan of the company's portfolio. This method was applied on a leather good product for women, made from le
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Pandey, Vijitashwa, Deborah Thurston, and Mohit Jolly. "Remanufacture Dependency Matrix and Market Diffusion of Multi-Level Products." In ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2006. http://dx.doi.org/10.1115/detc2006-99533.

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Many products exhibit remanufacturability at more than one level i.e. their components can not only be used to manufacture a repeat product, they can also be used to manufacture simpler products. While such Multi-Level Remanufacturable Products (MLRPs) have shown promise in terms of cost savings and environmental benefits, no design methods are available which include consideration of these simpler, derivative products. This paper introduces the Remanufacture Dependency Matrix (RDM) as a metric of remanufacturability of a product to account for the possibility of it being remanufactured into s
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Bhandwale, Amit, and Thenkurussi Kesavadas. "Impact of Product Mix Variations on Material Handling for Cellular Manufacturing." In ASME 2004 International Mechanical Engineering Congress and Exposition. ASMEDC, 2004. http://dx.doi.org/10.1115/imece2004-60959.

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The identification of part families and machine groups that form the cells is a major step in the development of a cellular manufacturing system. The primary input to cell formation algorithms is the machine-part incidence matrix, which is a binary matrix representing machining requirements of parts in various part families. One common assumption of these cell formation algorithms is that the product mix remains stable over a period of time. In today’s world, the market demand is being shaped by consumers, resulting in a highly volatile market. This has given rise to a class of products charac
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Jomir, Constantin, Alexandra Gabriela Ene, Carmen Mihai, and Mihaela Jomir. "DECISION TREE FOR THE MARKET OF COMPOSITE MATERIAL WITH TEXTILE MATRIX USED IN FLOATING SYSTEMS FOR THE OPEN SEA." In 22nd International Multidisciplinary Scientific GeoConference 2022. STEF92 Technology, 2022. http://dx.doi.org/10.5593/sgem2022v/3.2/s12.06.

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The theoretical model of perfect business competition is designed based on five assumptions: atomicity of demand and supply, homogeneity of the product, free entry/exit in/from a branch of activity or on/from the market, market transparency, (with the fundamental assumption of the individual's rationality) and perfect mobility of production factors [1], [2]. The factorial analysis carried out for an economic agent from an Eastern European country highlighted the fact that the production function is homogeneous. For taking or not the decision to launch new products on the market with strict use
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"Analisis Strategi Pengembangan Bisnis Menggunakan Metode SWOT Dan Quantitative Strategic Planning Matrix Pada Startup Sayurleli." In Maritime Business Management Conference. Politeknik Perkapalan Negeri Surabaya, 2024. https://doi.org/10.33863/mbmc.v3i1.3244.

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Startup Sayurleli is a startup that offers a H+1 fresh vegetable ordering service. The development of Sayurleli Startup seems slow. This happens because information technology is lagging behind in this business. This is proven by Sayurleli's unstable income during operation from 2021 to 2023. This research aims to determine alternative business development strategies for Sayurleli Startup using the data collection technique method using the QSPM (Quantitative Strategic Planning Matrix) method with the IFE matrix, EFE matrix, IE matrix and SWOT matrix as research calculation tools. The results
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Turbovich, Zuk. "Design Methodology for Product Designers in the Context of Domestic 3D-Printing." In Human Interaction and Emerging Technologies (IHIET-AI 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004589.

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The study examined the domestic use of desktop 3D printers, recognizing that this market is still in a developmental stage, which will impact the overall products market. The study's goal focused on providing a straightforward understanding of the field to benefit its promotion by tutors and current or future interested parties. The study examined several precedents for focusing the technology on home end-users and reviewed the current situation in the market. The primary research findings include an illustration of the value chain changes that connect design sources and end-users, a taxonomy
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Jung, Sangjin, and Timothy W. Simpson. "Product Family Redesign Using Additive Manufacturing." In ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/detc2018-85627.

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In this study we investigate how we can effectively redesign a product family using additive manufacturing (AM). Specifically, we propose an integrated approach to product family redesign using platform metrics for a product family that uses AM. The proposed approach can help identify what to platform and how to platform with AM. We employ a variety metric to measure the amount of redesign for each component, a commonality metric to capture different types of commonality, and Design Structure Matrix (DSM) to analyze a platform architecture. After integrating these metrics, we can optimize bala
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