Relevant bibliographies by topics / Matrix "product-market" I. Ansoff

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Matrix "product-market" I. Ansoff'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Matrix "product-market" I. Ansoff"

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Sabana, Hesti, Nesha Ismaya, Alfath Shofa Nandisa, and Yoiz Shofwa Shafrani. "Strategi Pengembangan Bisnis Dengan Menggunakan Matriks Ansoff Pada Bank Mandiri Cabang Banjarnegara." Profit: Jurnal Manajemen, Bisnis dan Akuntansi 4, no. 2 (2025): 208–18. https://doi.org/10.58192/profit.v4i2.3347.

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This research discusses the business development strategy of Bank Mandiri Banjarnegara Branch using Ansoff Matrix as the main analysis tool. The issue raised is how this branch designs and implements growth strategies amidst banking industry competition and local challenges, such as limited digital infrastructure and customer characteristics. The research objective was to describe the implementation of the four Ansoff Matrix strategies, namely market penetration, market development, product development, and diversification, in the context of branch operations. Qualitative descriptive research
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Anisatul Amalia, Sutriawati Sutriawati, Siti Zakiyatul Fitriyah, and Yoiz Shofwa Shafrani. "Analisis Strategi Pasar dan Produk Pegadaian menggunakan Ansoff Matrix (Studi kasus pada Pegadaian Kantor Cabang Purwokerto)." JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 2, no. 2 (2025): 137–51. https://doi.org/10.61722/jaem.v2i2.4838.

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In the ever-evolving digital era, financial service transformation is essential to increase company competitiveness. PT Pegadaian Purwokerto Branch as one of the State-Owned Enterprises (BUMN) has made various innovations in digital-based products and services are designed to address the requirements of the community, with particular emphasis on the lower middle class demographic. The study aims to analyze the market and product strategies implemented by Pegadaian Purwokerto Branch using the Ansoff Matrix approach. The research employed a qualitative descriptive methodology, utilizing data col
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Sufyandi Aditiya and Desty Hapsari Kirana Kirana. "Smarteye.id’s Business Expansion Strategy for Global Market Penetration through the Ansoff Matrix." International Journal of Management and Business Economics 3, no. 2 (2024): 60–65. https://doi.org/10.58540/ijmebe.v3i2.705.

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The rapid advancement of Virtual Reality (VR) technology has spurred demand for high-quality VR content, but its development remains time-consuming and costly. Smarteye.id, an Indonesian tech start-up backed by Telkom Indonesia, addresses this challenge with Seville, a VR plugin designed to streamline content creation. With global VR adoption on the rise, Smarteye.id aims to expand Seville internationally. However, this expansion faces challenges such as fierce competition, varying consumer preferences, and product localization constraints. This study applies the Ansoff Matrix to identify pote
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Hanif, Luqman, and Fafurida Fafurida. "Development Strategy of Small Industry of Typical Food as Supporting Tourism Sector." JEJAK 11, no. 1 (2018): 62–77. http://dx.doi.org/10.15294/jejak.v11i1.12988.

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The purpose of this research is to formulate the development strategy of the small industry of tamarillo processed typical food in Kejajar District that faces the marketing obstacles, the simple technology, and the lack of capital. This research also aims at analyzing the position and the development strategy of tamarillo processed product as the typical food from Dieng Plateau. The SWOT analysis is used at the first stage and the Ansoff Matrix analysis is used at the second stage. The result of SWOT analysis indicates that the position of small industry is in quadrant II, which supports the g
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DE WAAL, GERRIT A. "AN EXTENDED CONCEPTUAL FRAMEWORK FOR PRODUCT-MARKET INNOVATION." International Journal of Innovation Management 20, no. 05 (2016): 1640008. http://dx.doi.org/10.1142/s1363919616400089.

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Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct categories of growth options and depicts alternative strategic possibilities within each category, where appropriate. Categories that are new to the matrix include resource-constrained innovation, necessity innovation and reverse innovation. Necessity
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Veiga, Pedro Mota, and Mário Franco. "Alliance portfolios and firms’ business strategy: a content analysis approach." Management Research Review 38, no. 11 (2015): 1149–71. http://dx.doi.org/10.1108/mrr-04-2014-0093.

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Purpose – The purpose of this study is to understand in what way the business strategy of a firm operating on a global scale is linked to its alliance portfolio,from the product-market matrix of Ansoff (1957) and the resources-partners matrix of Yasuda and Iijima (2005). Design/methodology/approach – To meet this objective,the case study method was adopted,with data being obtained from interviews and documentary analysis of the selected firm/case: Borgstena Textile (BT). Findings – Based on a content analysis approach,it was possible to observe an alliance portfolio with advantages for BT and
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Pereira Ferraz Soares Ferreira, Ana Patrícia, and Marques Maria Beatriz Pinto de Sá Moscoso. "The importance of the Ansoff matrix for the study of the information services market." Canadian Journal of Information and Library Science 47, no. 2 (2024): 78–84. http://dx.doi.org/10.5206/cjils-rcsib.v47i2.17432.

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The purpose of this research is to present the matrix developed by H. Igor Ansoff and reflect on its usefulness for studying the Information Services (IS) market in the context of the information and knowledge society of the 21st century, whose environment is infopolluted and constant changing, making it difficult to access up-to-date, useful, and quality information that would meet the needs of both individuals and organizations. The research was carried out by identifying and consulting scientific literature through EBSCO. The search terms used were Ansoff Matrix, Marketing, Information Scie
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Maduemezie, Emeka. "Strategic Analysis of Coca-Cola: Unveiling Growth Option, STP Framework, and Marketing Mix Strategies." Journal of Business Research 10, no. 2 (2024): 1–7. https://doi.org/10.5281/zenodo.13800096.

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The Coca-Cola Company, a global leader in the beverage industry, has maintained its position in the face of changing market conditions, customer preferences, and competition. This study analyzes Coca-Cola's strategic growth options using tools such as the Ansoff Matrix and Segmentation, Targeting, and Positioning (STP) framework. It explores various strategies to sustain its competitive advantage, including market penetration, product development, and market development. Through an examination of Coca-Cola's marketing mix, brand equity, and global distribution, this study aims to offer strateg
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Sharma, Dr Pooja. "Understanding Consumer Behaviour and Market Strategies of Electronics Retail Sector in India: Insights from Lotus Electronics." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47773.

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Abstract Consumer behaviour plays a pivotal role in shaping market strategies, especially in the highly competitive retail electronics sector. This study explores the purchasing patterns, preferences, and key challenges faced by customers at Lotus Electronics, a leading retail chain in Central India. A mixed-method research approach is employed, combining customer surveys, interviews with store managers, and market trend analysis to gain comprehensive insights. The findings indicate that customers prioritize factors such as in-store promotions, flexible financing options, and strong after-sale
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Ginevičius, Romualdas, and Renata Auškalnytė. "THE EVALUATION OF A COMPANY'S STRATEGY BY THE ANSOFF'S PRODUCT MARKET MATRIX/ĮMONĖS STRATEGIJOS VERTINIMAS PAGAL I. ANSOFFO PRODUKTO-RINKOS MODELĮ." JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 7, no. 2 (2001): 158–65. http://dx.doi.org/10.3846/13921525.2001.10531717.

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The I. Ansoff's theories take a considerable place in the evolution of the strategy research. In our opinion, his works are very important, because there is a clear boundary between the strategy formulation process and the strategy as the result of this process. On the grounds of Ansoff's point of view and his product market matrix, we suggest a methodology for determining the strategy applied by the company. I. Ansoff suggested four types of strategy: penetration, product development, market development and diversification (Fig 1). The diversification strategy is the most risky and distracts
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Dissertations / Theses on the topic "Matrix "product-market" I. Ansoff"

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Horsten, Sharon. "The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten." Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the import
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Хуень, Ву Хань. "Управління збутовою діяльністю підприємства". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Vu.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти управління збутовою діяльністю підприємства. Проаналізовано ринок риби України, практичні аспекти організації збутової діяльності ТОВ «Ніка» Запропоновано заходи з розвитку збутової діяльності ТОВ «Ніка», що полягають у відкритті роздрібної торгової точки.<br>The work considers the theoretical aspects of sales management of the enterprise. Measures for the development of sales activities of Nika LLC are proposed, which are to open a retail outlet.
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Бардук, В. Ю. "Формування стратегії розвитку підприємства торгівлі на засадах сучасних комунікаційних процесів". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12522.

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У роботі досліджено основні підходи до вивчення поняття "стратегія підприємства", визначено етапи її формування та досліджено комунікаційні процеси на підприємстві. Проаналізовано ринок оптової торгівлі з використанням методу п’яти конкурентних сил М. Портера. Запропоновано стратегію розвитку ТОВ «Прайм-офіс», визначено заходи з її реалізації та розраховано їх ефективність. The main approaches to the study of the concept of "enterprise strategy" are investigated, the stages of its formation are determined and the communication processes at the enterprise are investigated. The wholesale market
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Wang, Erik. "Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-249671.

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In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. Contracts that previously were guaranteedare now subjected to public competition and in order to not risk decreasing in size,these companies must now find new ways to grow and generate new business. To study this, a case study was conducted at a Swedish en
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CHO, MO-CHIN, and 卓木欽. "Analyzing Product Profit Margin and Organizational Growth with The ANSOFF Matrix - The Case of Company P." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/m3z646.

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碩士<br>中華大學<br>企業管理學系<br>107<br>With a history of 40 years since the establishment in 1979, P is a specialist chemical company producing zinc and copper chemicals, with clients covering the ceramics, plastics, rubber, papermaking, shoemaking, electronics, steelworks, and fiber industries. In 2012, it became the bellwether of the R&D and manufacture of zinc and copper chemicals. In addition to Taiwan, it has plants in mainland China and Vietnam, winning the trust and support of over 1,000 clients worldwide through internationalization. As the leader of the industry, it has become an inseparable
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Martins, Afonso Miguel Araújo Ribeiro De Luís. "Scenarios and Ansoff Matrix: an application to the future of hotel investment in Portugal." Master's thesis, 2020. http://hdl.handle.net/10362/104475.

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This paper presentsa methodological approach to link scenario planning with strategy outlining, in the field of hotel investments,through the application of Ansoff matrix in distinct identified scenarios. We show that scenario planning when linked with Ansoff matrix,enhancesstrategic thinking inside organizations and helps companies to evaluate current product portfolio,and to identify future-entry-market strategies. In addition, this paper presentsthat multipoint forecasting improves strategic resilience and agilityby promotingstrategy development for eac
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BRYCHTA, Michal. "Uvedení výrobku na trh." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394611.

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The aim of this thesis is to determine the strategy and partial steps that are needed to introduce the product on the market. The theoretical part defines the basic terms, which were described in accordance with professional literature related to this topic. The thesis describes SWOT analysis, BCG Matrix, market segmentation and Marketing Mix. In the practical part, the current state of the Marketing Mix is evaluated and it is pointed out how it should be newly set up correctly. The product development strategy was chosen based on Ansoff matrix. The market share of old brilliant watercolours g
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MIN, HAN-HSIAO, and 韓孝民. "The Application and Extension ofAnsoff＇s Product-Market Matrix－on the Case Study ofFormosa Teffeta Co. of Formosa Plastics Group." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/50593003490514122628.

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碩士<br>國立雲林科技大學<br>企業管理系碩士班<br>94<br>This thesis focus on trying to conclude why & how companies expand for growth. The selection of the Formosa Plastics Group (Case) as the case study for this thesis has the following consideration : *The Case has been in existence for a long time during duration which the Case has gone through all the hardship of Taiwan industrial (ind.) development, and yet the Case was able to increase capital expanding into full blossom. Now the Case has become a global-grade corporation group (CG) of its kinds in terms of production scale. *The Case was listed among
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Hailu, Samson Mekonnen. "Evidence of brand contact in the Ethiopian beer market: a Nordic school perspective of strategic integrated marketing communication." Thesis, 2020. http://hdl.handle.net/10500/26850.

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Abstracts in English, Zulu and Southern Sotho<br>Integrated marketing communication (IMC) is widely regarded as an appropriate paradigm for the marketing and marketing communication programmes of many companies. However, most literature argues that IMC is far from being a well-established concept given its evolving state. One of the problems in its evolution is understanding how firms should design and execute IMC. This problem is corroborated by the attentiveness of studies to limited sectors and their concentration to a very limited research setting. Lack of integration of IMC research with
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Book chapters on the topic "Matrix "product-market" I. Ansoff"

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Masters, William A., and Amelia B. Finaret. "Market Power: Imperfect Competition and Strategic Behavior." In Food Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-53840-7_5.

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AbstractPrevious chapters used the principles of economics to build analytical models of individual choice and market outcomes designed to explain and predict changes in price, quantity and wellbeing in response to a change in circumstances. Each model shows how economic principles would apply to one type of situation, using prior knowledge of the context to show how supply, demand and trade respond to policy interventions that alter the distribution and level of wellbeing, first in the benchmark case of perfect competition and then with externalities that drive change in sustainability and eq
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Lee, Kiefer, and Steve Carter. "Product and Brand Management." In Global Marketing Management. Oxford University Press, 2012. http://dx.doi.org/10.1093/hebz/9780199609703.003.0011.

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This chapter focuses on product and brand management. It lists the components of the international product alongside its management. Additionally, standardization versus adaptation is a standard argument in international marketing. The chapter discusses the product strategy by referencing the product trade cycle, the product life cycle, matrices to portfolio management, and the Ansoff matrix. It looks into local and global brands and international brand architecture as a reference for strategic international branding. The chapter also looks into the development process of a new product. Moreov
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Nikitina, Natalia Vladislavovna, and Farkhod Amirovich Makhmudov. "Strategiia razvitiia organizatsii v sovremennoi tsifrovoi srede." In Economics and Law. Publishing house Sreda, 2023. http://dx.doi.org/10.31483/r-107278.

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The chapter reflects the study of how changes in customer demand and preferences, increased competition in the market and crisis phenomena can affect the directions of the organization's activity. STEEP, SWOT, SMART, BKG, Ansoff matrix and goal setting pyramid methods have been used in the study. It has been revealed that it is important for the employees of the organization to acquire the skills of quick adaptation to the changes, to analyze the market in a timely manner, to identify problems as quickly as possible and to make decisions on the problems identified. Optimization of management p
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Gessinger, Gernot H. "The Product/Market Matrix." In Materials and Innovative Product Development. Elsevier, 2009. http://dx.doi.org/10.1016/b978-1-85617-559-3.00008-9.

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"Product Management, the Product-Market Matrix and New Product Organisation." In Marketing Organisation (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315760612-19.

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Amoako, George K., Felicia De Heer, and Rebecca Baah-Ofori. "Innovating Ansoff Growth Strategies in the Hotel Industry in Ghana." In Emerging Innovative Marketing Strategies in the Tourism Industry. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8699-1.ch006.

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In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and the application of technology in business is introducing new opportunities. The face of business is changing as the new impetus is redefining new relationships with customers. One major contributor to GDP growth in Africa is Tourism. Africa is endowed with many natural and beautiful tourist attractions. However this natural endowment alone is not
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Davies, Stephen, and Bruce Lyons. "The EU Market Share Matrix." In Industrial Organization In the European Union. Oxford University PressOxford, 1996. http://dx.doi.org/10.1093/oso/9780198289739.003.0003.

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Abstract At the heart of the empirical work in this book is a database constructed specifically for this project: the EU market share matrix. This matrix provides a concise, yet disaggregated and comprehensive, description of the structure of the EU manufacturing sector, and it goes far beyond the sort of information available in the published statistics analysed in the previous chapter. It is the product of a collaborative data collection effort, stretching over a three-year period, to which all of the national research teams have contributed. This chapter is devoted to a description of the m
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"The Product/Market Matrix Identifying Which Voice to Listen to." In Listening to the Voice of the Market. Productivity Press, 2009. http://dx.doi.org/10.1201/b10237-4.

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Sidibe, Hamadoun. "Strategic Positioning of Turkey Agricultural Products on the Agricultural World Market." In Environmental and Agricultural Informatics. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9621-9.ch010.

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Applying a strategic management perspective, particularly the BCG tool, this chapter demonstrates that the agricultural products exported by Turkey are distributed unevenly on the four cells of the global agricultural markets matrix: almost of its products (236 products or 85.20% of its portfolio) are Question Marks, two products are a Star, one product is a Cash cow, and 38 products are Dogs. Such a situation creates important strategic choices for the leaders of the country and for its businesses. None of Turkey top ten exports were among the top ten growers in the world. Turkey is world exp
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Sidibe, Hamadoun. "Strategic Positioning of Turkey Agricultural Products on the Agricultural World Market." In Comparative Economics and Regional Development in Turkey. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8729-5.ch018.

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Applying a strategic management perspective, particularly the BCG tool, this chapter demonstrates that the agricultural products exported by Turkey are distributed unevenly on the four cells of the global agricultural markets matrix: almost of its products (236 products or 85.20% of its portfolio) are Question Marks, two products are a Star, one product is a Cash cow, and 38 products are Dogs. Such a situation creates important strategic choices for the leaders of the country and for its businesses. None of Turkey top ten exports were among the top ten growers in the world. Turkey is world exp
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Conference papers on the topic "Matrix "product-market" I. Ansoff"

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Craig, Phillip A. "Continuous Fiber Ceramic Composites- A New Generation of Materials for Industrial and Corrosive Applications." In CORROSION 1999. NACE International, 1999. https://doi.org/10.5006/c1999-99268.

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Abstract The market for advanced ceramics is very large and growing rapidly, at a rate of 20 percent per year. These materials are characterized by their excellent high temperature properties. They are finding use where temperatures exceed the capability of other materials, especially metals. Even so, they are not selected for many applications because of the brittleness of monolithic ceramics. In the search for improvement, material scientists reinforce ceramics with continuous ceramic fibers, such as silicon carbide. Embedded continuous ceramic fibers reinforce the ceramic matrix by deflecti
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Koshiba, Daigo, and Takumi Oshikawa. "Evaluation of Various IMM/IC Coating Systems in Terms of Corrosion Protection." In CONFERENCE 2024. AMPP, 2024. https://doi.org/10.5006/c2024-20414.

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Abstract In Oil &amp; Gas facilities projects, coating system selection of bulk valves is challenging for EPC contractor to manage because their quantity is extensive and they are installed at each specific situation. IMM (Inert Multi Polymeric Matrix) / IC (Inorganic Copolymer) coatings, hereinafter referred to as IMM, which can be applied under various situations are anticipated to be applied for the bulk valves. Several types of IMM paints have been introduced to the market and corrosion protection performance were evaluated in this paper. Test panels of IMM coatings were prepared from five
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Mihalčinová, Nikola, and Benedikt Badánik. "Marketing of low-cost carriers." In Práce a štúdie. University of Žilina, 2023. http://dx.doi.org/10.26552/pas.z.2023.2.17.

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The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific possibilities for improving marketing activities based on the theoretical basis obtained from relevant sources and the subsequent processing of the practical part. Proposals are based on the analysis of marketing strategies, including marketing mix, Porter's five forces model, perception map, passenger segmentation, BCG matrix and Ansoff matrix, and evaluate the success and ef
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Riesener, Michael, Christian D, Benjamin Nils Johannes Lender, and G. Schuh. "Matrix-Based Landscapes for Communication between Market and Product Perspective." In 22nd International Dependency and Structure Modelling Conference. The Design Society, 2020. http://dx.doi.org/10.35199/dsm2020.12.

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Iovan Dragomir, Alina, and Alexandra Luca. "Product development of the leather good using Walton's matrix." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.v.4.

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One of the most popular activities included in creative industries in Romania is leather goods craft. Nowadays the consumer needs are very high that’s why the companies are facing many challenges and will resist on the market only those who will be the first to launch a certain product or surprise the market. In this paper was used Walton's matrix in order to identify a product that will provide a high profit and is useful for developing production strategies and the long-term development plan of the company's portfolio. This method was applied on a leather good product for women, made from le
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Pandey, Vijitashwa, Deborah Thurston, and Mohit Jolly. "Remanufacture Dependency Matrix and Market Diffusion of Multi-Level Products." In ASME 2006 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2006. http://dx.doi.org/10.1115/detc2006-99533.

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Many products exhibit remanufacturability at more than one level i.e. their components can not only be used to manufacture a repeat product, they can also be used to manufacture simpler products. While such Multi-Level Remanufacturable Products (MLRPs) have shown promise in terms of cost savings and environmental benefits, no design methods are available which include consideration of these simpler, derivative products. This paper introduces the Remanufacture Dependency Matrix (RDM) as a metric of remanufacturability of a product to account for the possibility of it being remanufactured into s
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Bhandwale, Amit, and Thenkurussi Kesavadas. "Impact of Product Mix Variations on Material Handling for Cellular Manufacturing." In ASME 2004 International Mechanical Engineering Congress and Exposition. ASMEDC, 2004. http://dx.doi.org/10.1115/imece2004-60959.

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The identification of part families and machine groups that form the cells is a major step in the development of a cellular manufacturing system. The primary input to cell formation algorithms is the machine-part incidence matrix, which is a binary matrix representing machining requirements of parts in various part families. One common assumption of these cell formation algorithms is that the product mix remains stable over a period of time. In today’s world, the market demand is being shaped by consumers, resulting in a highly volatile market. This has given rise to a class of products charac
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Turbovich, Zuk. "Design Methodology for Product Designers in the Context of Domestic 3D-Printing." In Human Interaction and Emerging Technologies (IHIET-AI 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004589.

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The study examined the domestic use of desktop 3D printers, recognizing that this market is still in a developmental stage, which will impact the overall products market. The study's goal focused on providing a straightforward understanding of the field to benefit its promotion by tutors and current or future interested parties. The study examined several precedents for focusing the technology on home end-users and reviewed the current situation in the market. The primary research findings include an illustration of the value chain changes that connect design sources and end-users, a taxonomy
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Jomir, Constantin, Alexandra Gabriela Ene, Carmen Mihai, and Mihaela Jomir. "DECISION TREE FOR THE MARKET OF COMPOSITE MATERIAL WITH TEXTILE MATRIX USED IN FLOATING SYSTEMS FOR THE OPEN SEA." In 22nd International Multidisciplinary Scientific GeoConference 2022. STEF92 Technology, 2022. http://dx.doi.org/10.5593/sgem2022v/3.2/s12.06.

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The theoretical model of perfect business competition is designed based on five assumptions: atomicity of demand and supply, homogeneity of the product, free entry/exit in/from a branch of activity or on/from the market, market transparency, (with the fundamental assumption of the individual's rationality) and perfect mobility of production factors [1], [2]. The factorial analysis carried out for an economic agent from an Eastern European country highlighted the fact that the production function is homogeneous. For taking or not the decision to launch new products on the market with strict use
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10

Jung, Sangjin, and Timothy W. Simpson. "Product Family Redesign Using Additive Manufacturing." In ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2018. http://dx.doi.org/10.1115/detc2018-85627.

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In this study we investigate how we can effectively redesign a product family using additive manufacturing (AM). Specifically, we propose an integrated approach to product family redesign using platform metrics for a product family that uses AM. The proposed approach can help identify what to platform and how to platform with AM. We employ a variety metric to measure the amount of redesign for each component, a commonality metric to capture different types of commonality, and Design Structure Matrix (DSM) to analyze a platform architecture. After integrating these metrics, we can optimize bala
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