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Relevant bibliographies by topics / Means of marketing communications

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Academic literature on the topic 'Means of marketing communications'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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Journal articles on the topic "Means of marketing communications"

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Sonnenberg, Frank, and Tammy Mitchell. "Marketing Communications: A Means to an End." Journal of Business Strategy 7, no. 4 (1987): 81–86. http://dx.doi.org/10.1108/eb039179.

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Antonova, Irina Yu. "INTEGRATED MARKETING COMMUNICATIONS AS A TOOL FOR PRODUCT PROMOTION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/10, no. 141 (2023): 166–71. http://dx.doi.org/10.36871/ek.up.p.r.2023.12.10.016.

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In market conditions, an important factor of high competitiveness is the development of an effective marketing mix, one of the main elements of which is communication policy. Advertising, sales promotion, relationships with the public, direct marketing are the main means of marketing communications of an enterprise. Synthetic means of the marketing communications system, such as branding, sponsorship, participation in exhibitions and fairs, also have a great influence on the promotion of goods. They can be used separately, but it is better to create a system of integrated marketing communicati

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Utomo, Liem Devina, and Farid. "EXHIBITION AS PART OF MARKETING COMMUNICATION PT. INNOWARE INDONESIA." International Journal of Application on Social Science and Humanities 1, no. 1 (2023): 1–8. http://dx.doi.org/10.24912/ijassh.11.1-8.

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PT. Innoware Indonesia is a manufacturing company that produces plastic packaging products. Every company has their way of doing marketing communications. Research titled "Exhibition As Part of Marketing Communications PT. Innoware Indonesia” aims to find out how PT. Innoware Indonesia held an exhibition as part of marketing communications. The method used in this research is qualitative with a case study approach. To support this research, the author uses the theory of marketing communication, persuasive communication, and event marketing. In obtaining the data, the author uses the method of

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Dronova, Tetiana, and Yuliia Horiashchenko. "Marketing means of communication of the independent commercial enterprises with consumers (using innovative technologies)." VUZF Review 7, no. 2 (2022): 143–51. http://dx.doi.org/10.38188/2534-9228.22.2.15.

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The article presents a critical analysis of the bank’s marketing means of communication with consumers in the conditions of economic and classical war. In particular, the tools of interactive marketing, marketing tasks to increase loyalty to the brand and its products, raising audience awareness, the use of innovative Internet acquiring systems are analyzed. The differences between the uses of marketing tools by financial institutions from purely economic ones are given. The challenges of the war for the financial sector of Ukraine as a whole are assessed. The marketing activity of the leading

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Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.

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<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their st

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ОЧИРОВА, Б. Э., Р. А. КОЛЛИНЗ, Е. А. КУЗНЕЦОВА, et al. "FOREIGN VOCABULARY AS A MEANS OF MARKETING COMMUNICATION." Экономика и предпринимательство, no. 10(159) (December 4, 2023): 1472–75. http://dx.doi.org/10.34925/eip.2023.159.10.299.

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Исследование посвящено достоинствам и применению иностранной лексики в коммуникации маркетинговой деятельности. Применение иностранной лексики формирует уникальность бренда, связанное с разнообразием рынка и изготовлением иной продукции. Приведены примеры фирм, применяющие иностранные фразы в маркетинговой коммуникации. The study is devoted to the advantages and use of foreign vocabulary in communication of marketing activities. The use of foreign vocabulary creates the uniqueness of the brand, associated with the diversity of the market and the manufacture of other products. Examples of compa

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VOSKRESENSKA, O. Ye, A. V. SOFIIENKO, N. A. VLASENKO, and O. V. KOKORIEVA. "THE RESEARCH OF THE INFLUENCE OF MEANS OF MARKETING COMMUNICATIONS ON THE TOURIST ENTERPRISES COMPETITIVENESS." Economic innovations 23, no. 3(80) (2021): 64–71. http://dx.doi.org/10.31520/ei.2021.23.3(80).64-71.

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Topicality. Today, the tourism industry is facing a number of specific problems related to the pandemic. Development and support of tourism in our country is a priority because this industry makes a significant contribution to the development of our country. Therefore, increasing the competitiveness of tourism enterprises is a strategic task today. At the same time, the tourist resources that our country has are used irrationally. Tourism companies do not use marketing management at the appropriate level. Importantly, marketing communications involve not only the impact of the company on the c

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YEVSIEIEVA, Dina. "Marketing in war conditions of the country's: features of communication channel development." Economics. Finances. Law 9, no. - (2023): 78–81. http://dx.doi.org/10.37634/efp.2023.9.18.

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The paper considers the problem of building marketing communication channels in the conditions of the war in the country. The relevance of the problem is explained by the fact that the scientific literature does not cover the issue of building marketing communication channels in the conditions of martial law in the country in the digital age. The purpose of the paper is to study changes in marketing communications in the retail sector during wartime compared to peacetime. It was established that the development of information technologies led and leads to the emergence of new means of communic

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YAKUBENKO, Yuliia, and Serhii KOBERNIUK. "TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS." Herald of Khmelnytskyi National University. Economic sciences 316, no. 2 (2023): 274–80. http://dx.doi.org/10.31891/2307-5740-2023-316-2-44.

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The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1)

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YAKUBENKO, Yuliia, and Nataliya POLYOVA. "TOOLS FOR INCREASING THE COMPETITIVENESS OF ENTERPRISES USING MARKETING COMMUNICATIONS." Herald of Khmelnytskyi National University. Economic sciences 314, no. 1 (2023): 266–72. http://dx.doi.org/10.31891/2307-5740-2023-314-1-40.

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The general composition of the marketing toolkit of enterprises is summarized. The goal of the study was the formation of tools for increasing the competitiveness of agricultural enterprises by means of marketing communications. The place of marketing communications of enterprises in the general system of the marketing mix is shown. The general criteria of competitiveness of agricultural enterprises are outlined. The directions and means of using marketing communications in order to strengthen the competitiveness of agrarian business entities have been determined, in particular by groups: (1)

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Dissertations / Theses on the topic "Means of marketing communications"

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Lull, Erica L. "Understanding standard graphic labeling as a means to inform and influence consumer purchasing choices with regard to artificial food additives." Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1524249276548509.

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Чернишова, Р. С. "Формування бренду компанії як детермінанти її конкурентоспроможності". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75860.

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Метою роботи є теоретичне обґрунтування брендингу як ефективного інструменту маркетингу, дослідження та розробка процесу створення брендинга для підприємства. Об’єкт дослідження – явище і функції брендингу у світовій і вітчизняній практиці. Предмет дослідження – брендинг діючого підприємства - корпорації "Roshen" Для досягнення поставленої в роботі мети було використано такі методи дослідження: теоретичного узагальнення і порівняння; статистичного і графічного аналізу; формалізації та економічного аналізу тощо. Інформаційною базою дослідження стали законодавчі та нормативні документи з еко

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Nováčková, Lucie. "Komunikační strategie Dětského centra při FTN." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85782.

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The aim of this diploma thesis is suggestion of communication strategy for the Children's Centre by FTN (non-profit organization). The first part is dedicated to the theoretical definition and explanation of terms from the perspective of non-profit organizations. After a theoretical introduction followed by a practical part of the thesis, which consists of online research and the specific proposed activities for the non-profit organization with regard of the obtained results. Analyzes marketing mix, the current situation and possibilities for its solution.

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and A. N. Zholudeva. "Marketing communications." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/18327.

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Marketing communications is defined by actions a firm takes to communicate with end-users, consumers and external parties. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/18327

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Ayerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.

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<p>This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience</p>

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Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.

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Aspa, Jukka Kimmo Antero. "Celebrity endorsement in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10838.

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This master thesis will discuss elements of using celebrity in marketing communication. Theory will cover basic communication process, Elaboration Likelihood Model, and meaning transfer model but main focus will be in discussing various celebrity selection theories, identifying different risks involved in using celebrities in marketing communication and investigating ways how to utilize celebrities to enhance the communication. Several examples are included to provide connection to real life use of celebrities.

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Ogorelkova, Elena. "New trends in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10839.

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The goal of this thesis is to analyze new trends in marketing communications that appeared in response to major world changes happening recently, understand the reason and consequences of these changes on business environment in order companies could perform well in modern world. My work is concentrating on the analysis of recent and dramatic changes in a way marketers are communicating to consumers and it could be useful to any professional that deals with creation and performing marketing campaigns. The relation between marketing communications techniques and consumers' behavior will be show

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Guršnys, Darius. "Voice quality evaluation methods and means for mobile communications." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20081119_135710-84655.

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Thesis presents the research of voice frame losses in the GSM. The possibility of evaluation of quality of short duration signals using PESQ algorithm is analysed. New method for preparation of short duration signals for PESQ measurements is proposed. Original method based on quality classes for voice quality evaluation in mobile communications is presented.<br>Disertacijoje nagrinėjami GSM kanale vykstantys balso paketų praradimai. Nagrinėjama galimybė vertinti trumpų balso segmentų kokybę PESQ algoritmu. Pasiūlomas naujas, mažos trukmės balso signalų kokybės vertinimo PESQ algoritmu metodas.

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Leppäniemi, M. (Matti). "Mobile marketing communications in consumer markets." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514288159.

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Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communications in consumer markets. This thesis consists of an introductory section and five papers. The first pa

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Books on the topic "Means of marketing communications"

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Coulter, Claire M. Are existing websites an effective means of industrial marketing communications for manufacturing companies operating in Northern Ireland?. The Author), 2003.

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Lyubov', Markovna, Oksana Ksenzenko, Tat'yana Nadeina, et al. Marketing Linguistics. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1862771.

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Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. Such studies have led to the formation of a new integrative direction — marketing linguistics. The purpose of this textbook is to reflect the specifics of the impact on the addressee in marketing communication through the use of linguistic means. Meets the requirements of the federal state educational standards of higher education of the latest generation. For undergraduates, postgraduates studying in the

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Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.

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José Miguel de Fonseca Neiva Santos. Sistema de identificação da cor para indivíduos daltónicos: Aplicação aos produtos de vestuário : tese de mestrado design e marketing. Universidade do Minho, Escola de Engineharia, 2008.

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United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade. United States-Japan trade, commercial, and economic relations: Hearing before the Subcommittee on Trade of the Committee on Ways and Means, House of Representatives, One Hundred Third Congress, first session, July 13, 1993. U.S. G.P.O., 1993.

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Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292.

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Gilliland, Debbie. Marketing communications. 2nd ed. BPP Publishing, 2004.

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Blythe, Jim. Marketing communications. Prentice Hall, 1999.

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Marketing, Chartered Instiutute of, ed. Marketing communications. CIM Publishing, 2003.

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Book chapters on the topic "Means of marketing communications"

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Rykowski, Jarogniew, Tomasz Chojnacki, and Sergiusz Strykowski. "In-Store Proximity Marketing by Means of IoT Devices." In IFIP Advances in Information and Communication Technology. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99127-6_15.

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Fan, Jinfeng. "Prediction and Analysis of Bank Marketing Data Model Based on K-means Algorithm." In Lecture Notes on Data Engineering and Communications Technologies. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-29097-8_106.

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Bularca, Maria-Cristina, Claudiu Coman, Florin Nechita, and Victor-Alexandru Briciu. "Attributes of Effective Online Promotion Strategies: Case Study of European Universities." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_93.

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AbstractLiving in the age of technology, universities are in need of keeping up with the development of the means of communication and the way new generations of students use these means. The purpose of the research was to identify the online promotion strategies used by the best European universities that provide master programs in communication based on a top made by Times Higher Education, in order to create an online promotion and communication procedure for Transilvania University of Brasov and other universities. Firstly, we analyzed the way the first 20 European universities with master

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Cross, Ruth, and Ivy O'Neil. "Health communication." In Health promotion: global principles and practice. CABI, 2021. http://dx.doi.org/10.1079/9781789245332.0106.

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Abstract This book chapter seeks to: (i) consider models of communication and assess their relevance to health communication; (ii) suggest that health promotion must adopt participatory means of communication; (iii) critique top-down 'banking' approaches to communication and education; (iv) discuss the implications of digital technology development on health communication; (v) assert the importance of health education and consider the idea of health literacy; (vi) explore and critique social marketing; and (vii) explore and critique psychological models of behaviour change.

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Cross, Ruth, and Ivy O'Neil. "Health communication." In Health promotion: global principles and practice, 2nd ed. CABI, 2021. http://dx.doi.org/10.1079/9781789245332.0004.

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Abstract This book chapter seeks to: (i) consider models of communication and assess their relevance to health communication; (ii) suggest that health promotion must adopt participatory means of communication; (iii) critique top-down 'banking' approaches to communication and education; (iv) discuss the implications of digital technology development on health communication; (v) assert the importance of health education and consider the idea of health literacy; (vi) explore and critique social marketing; and (vii) explore and critique psychological models of behaviour change.

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Kargas, Antonios, Eleni C. Gkika, Faidon Komisopoulos, Stamatios Ntanos, and Dimitrios Drosos. "Reaching Organization Productivity and Innovation Through Customer Satisfaction: The Case Study of Greek Mobile Market." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_60.

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AbstractThe telecommunication industry has been for decades one of the most innovative business sectors, not only in terms of technologies but moreover in terms of organizational changes and services provided. Especially mobile market has been the field of implementation for new strategies regarding customer satisfaction and business productivity. This research aims to enlight the relationship between customer satisfaction and business productivity in the Greek mobile market. A quantitative methodology and actual data about mobile services usage were adopted to evaluate customers’ satisfaction

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Sophocleous, Harry, Andreas Masouras, Sofia Anastasiadou, and Sotiris Apostolopoulos. "Consumption of Greek Political Messages: A Qualitative Approach of the Case of the Greek Political Market." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_102.

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AbstractElectorates, politicians and researchers consider that issues concerning political messages are significant in electoral campaigns, although the evidence for the particular argument is delicate. A consideration of electorates’ recall of concerns reviewed in their national election campaign exposes that few voters can accurately distinguish the vital matters regarding political messages. Correspondingly, the specific research is developed primarily on the hypothesis that the voter consumes the communication, and thus, the ideological output that is produced by the political activities.

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Bourdache, Kaci, and Mari Aro. "Live Demonstrations as Means of Services Marketing and Brand Communication Towards Security Authorities." In Conference Proceedings Trends in Business Communication 2016. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17254-1_1.

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Baker, Michael J. "Marketing communications." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_15.

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Christopher, Martin, and Malcolm McDonald. "Communications Strategy." In Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_13.

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Conference papers on the topic "Means of marketing communications"

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Gujar, Praveen, Gunjan Paliwal, and Sriram Panyam. "Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS." In 2024 IEEE Colombian Conference on Communications and Computing (COLCOM). IEEE, 2024. http://dx.doi.org/10.1109/colcom62950.2024.10720305.

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Ma, Jianrui, Xiaolu Han, Chaolun Wang, and Shilian Yu. "Technological Impact on Private Domain Marketing Systems." In 2024 International Conference on Ubiquitous Computing and Communications (IUCC). IEEE, 2024. https://doi.org/10.1109/iucc65928.2024.00105.

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Vijayakumar, R., and A. Geetha. "Impact of Green Marketing Communications on Consumer’s Behaviour." In 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS). IEEE, 2024. https://doi.org/10.1109/icrais62903.2024.10811735.

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Huang, Haoxuan. "Research on Customer Segmentation and Marketing Using Rubin Index Based K Means Clustering." In 2024 International Conference on Data Science and Network Security (ICDSNS). IEEE, 2024. http://dx.doi.org/10.1109/icdsns62112.2024.10690864.

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Tatikonda, Reshmi, Jainath Ponnala, Ramya Thatikonda, Dileep Kumar Yendluri, M. Kempanna, and Bhuvanesh Ananthan. "Optimizing Digital Marketing Strategies Through Search Engine Optimization." In 2024 IEEE International Conference on Contemporary Computing and Communications (InC4). IEEE, 2024. http://dx.doi.org/10.1109/inc460750.2024.10649088.

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Wang, Yue, Yi Yang, Yun Zhao, et al. "Telecom Marketing Recommendation Script Generation Based on LLM Structure." In 2024 International Conference on Ubiquitous Computing and Communications (IUCC). IEEE, 2024. https://doi.org/10.1109/iucc65928.2024.00102.

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Ovchynnikova, Viktoria, Hanna Obruch, Nataliia Frolova, and Vladyslava Toropova. "Formation of a System of Marketing Communications to Support the Processes of Implementation of Innovative Projects of Railway Transport Enterprises." In Transport Means. KTU leidykla "Technologija„, 2024. https://doi.org/10.5755/e01.2351-7034.2024.p743-748.

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Şişcan, Ecaterina. "Applying digital marketing tools in promoting higher education institutions." In International Scientific Conference “30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness”. Academy of Economic Studies of Moldova, 2022. http://dx.doi.org/10.53486/9789975155618.35.

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In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions.

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Ilieva, Lyubka. "MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.297.

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The global impact of the COVID-19 virus on international trade and travel poses serious challenges to small and medium-sized enterprises in the tourism industry. Tourism is influenced by many factors, but no one could have predicted such a scenario. The restoration of the tourism business is possible only by ensuring the security of tourists both in accordance with the requirements of the authorities and themselves. In this regard, the effective use of means of communication are of particular importance for the rapid recovery of the business. The purpose of this study is to examine the changes

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Burbulea, Rodica, and Svetlana Gangan. "Modern visions and approaches of holistic marketing." In 4th Economic International Conference "Competitiveness and Sustainable Development". Technical University of Moldova, 2022. http://dx.doi.org/10.52326/csd2022.26.

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In this paper we have proposed to mention that, with the development of information technologies, including the development of the Internet and issues such as hyper-competition, globalization and corporate social responsibility, traditional marketing approaches are no longer effective. The population's access to education services has increased, which means that people are better prepared, more experienced, more interested in the quality of offered and received services. Thus, consumers are becoming more mature, looking for variety, possibilities of choice, wanting greater communication and pe

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Reports on the topic "Means of marketing communications"

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Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

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The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o

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Achmetyanova, E. A., I. I. Eremina, and D. M. Lyisanov. Marketing analysis of the enterprise by means of 1C:Enterprises. OFERNIO, 2021. http://dx.doi.org/10.12731/ofernio.2021.24900.

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Arroyo-Almaraz, Isidoro, and Cliff Van-Wyk. Multicultural Marketing in Spain; perspectives on communications directed at immigrant population groups. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-942-482-504-en.

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Unknown, Author. INGAAF-2002-06 Natural Gas Pipelines Making Connections - Communications Support for the Siting Process. Pipeline Research Council International, Inc. (PRCI), 2002. http://dx.doi.org/10.55274/r0011897.

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A feasibility study to examine the use of coupons for measuring the polarized potential of a pipe. This study was a 15-month effort (1992-1993) with the objective being to provide proof of concept for the ability of coupons installed near the pipe surface to estimate the polarized potential of the pipe without interruption of the cathodic protection system. The incentive for performing this project was to provide an additional means of evaluating the polarized potential of a pipeline in areas where interruption of all current to the pipeline is difficult or impossible to perform.

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O'Dair, Marcus. Enterprise Blockchain and the Hyperledger Brand: Challenges and Opportunities. The Linux Foundation, 2021. https://doi.org/10.70828/jwen4242.

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This report, commissioned by the Linux Foundation, examines perceptions of Hyperledger and enterprise blockchain more widely. The focus is the Hyperledger brand, rather than Hyperledger’s technology. Drawing on survey and interview data as well as secondary sources, it identifies both challenges and points of leverage with the aim of informing Hyperledger’s strategic development, particularly in terms of marketing, communications, and community building.

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Noack, Anika. Knowledge and Technology Transfer under Digital Conditions: Transfer Intermediaries in Eastern Germany and the Role of Digital Means, Trust and Face-to-Face Interactions. Technische Hochschule Wildau, 2022. http://dx.doi.org/10.15771/innohub_4.

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Even before the corona pandemic broke out in 2020, the role of digitalisation became more and more apparent within Knowledge and Technology Transfer (KTT) processes. Since the pandemic,intermediary organisations that bridge the distance between academia and the world of business to pave the way for successful university-industry linkages have not primarily been able to build on face-to-face-encounters to create those relations. Based on an ongoing research project, this paper examines how digitally mediated communications potentially enhance or limit knowledge and technology transfer that is p

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Finch, John, and Chuks Otioma. Consumers as Innovators and the UK Financial Conduct Authority’s Consumer Duty. University of Glasgow and University of Strathclyde, 2025. https://doi.org/10.36399/gla.pubs.349742.

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We address the scope, purpose, and initial implementation from July 2023 of the UK Financial Conduct Authority’s (FCA) Consumer Duty. As an instance of financial regulation innovation, the Consumer Duty is having a major impact in the financial services sector and has impacted on the organisation of markets for financial services and in the interactions of consumers and providers. The Duty brings to prominence the ways in which the production, marketing and use of financial services products and services are strongly interrelated. It highlights: (1) Consumers’ financial literacy; (2) Providers

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Smit, Edward, Erik Koolstra, and Tomasz Zdonkiewicz. PR-472-174502-R01 Pipeline Construction Using Mechanical Connectors. Pipeline Research Council International, Inc. (PRCI), 2018. http://dx.doi.org/10.55274/r0011474.

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Construction of subsea pipelines using mechanical connections rather than welding has been proposed by various parties during the past decades and has been the subject of various studies. Despite the extensive use of mechanical connections in offshore (deep water) drilling and active marketing by various vendors, to date the use of mechanical connections instead of welding as the primary means of joining line pipe into subsea pipelines has been limited to a couple of small pilot projects. Therefore, a thorough and systematic study of the current industry status for mechanical connectors for li

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