Relevant bibliographies by topics / Media audiences

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Media audiences'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Media audiences"

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Pramesthi, Jasmine Alya, Inke Nur Dewanti, Haris Muhammad, and Adrian Pratama Afrianto. "Conceptual Study of The Phenomenon of Celebrity Private Life in The Perspective of Media Audiences." COMMUSTY Journal of Communication Studies and Society 3, no. 1 (2024): 28–37. http://dx.doi.org/10.38043/commusty.v3i1.5040.

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Audiences in the media are viewed through two perspectives, namely passive audiences, and active audiences. Through the following conceptual paper, the author reviews the two perspectives of the media audience with the personal life cases of celebrity couples who are consumed by the media and the activeness of the audience in responding to the formation of fandom of the couple. the active one. The media audience is considered a commodity that is carried out by the media for news or TV programs regarding the pair Lesti Kejora and Rizky Billar. The audience in this phenomenon also contributes to
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Balfour, Virginia H. "Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary." Media International Australia 176, no. 1 (2020): 34–51. http://dx.doi.org/10.1177/1329878x19897416.

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In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in this new ecosystem, and the implications for public deliberation of social issues, is not fully understood, however. In a mixed methods case study analy
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Miranda, Pritta, and Reny Yuliati. "Eksistensi Radio Saat Ini : Studi Preferensi & Motivasi Khalayak Dalam Mendengarkan Radio." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 4, no. 3 (2020): 735. http://dx.doi.org/10.25139/jsk.v4i3.2477.

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Radio is an audio medium used to fulfil the needs the audience's need, both for information and entertainment. Radio provides a variety of information content and a choice of music. Amid technological developments, the presence of many choices of media to access news, entertainment, music, and other information has become a challenge for radio broadcasting. Now people have various choices of media to get information and listen to music. This research aimed to look at the choice of media, especially radio, from the audience and find out what makes radio remains the audience's choice for informa
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Saulite, Linda. "News Media Brand Equity in a New Media Environment." Economics and Business 36, no. 1 (2022): 199–210. http://dx.doi.org/10.2478/eb-2022-0013.

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Abstract Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands. This new media environment deludes media brand associations, contributing to an environment where audiences care less about content sources or brands of media. The younger audience, Generation Z, is an even more platform-on-demand and experience-driven audience. They favour social media and global media and care less about national media brands. Media consumption trends among youthful audiences have be
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Adelakun, Lateef Adekunle. "Local Media Going Global: Assessing Online Media Efficiency By Nigerian Audience Abroad." Jurnal Pengajian Media Malaysia 20, no. 1 (2018): 15–26. http://dx.doi.org/10.22452/jpmm.vol20no1.2.

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The internet connectivity is projecting the opportunities upon which local mainstream news media (newspaper, radio and television) are reached globally. Even outside the comfort zones of the newspaper circulation as well as radio and Television spectrums, the internet makes a point of contact between the media and the audiences across borders. Assessing the purpose for media going global, which transcends reaching the audience outside the border-bound but accommodates the effort to meet up with the information needs of the international audience, constitutes the major objective of this study.
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Silfia, Imamatul, and Irwansyah Irwansyah. "Science communication by scientists and influencers on social media." Jurnal Manajemen Komunikasi 7, no. 1 (2022): 1. http://dx.doi.org/10.24198/jmk.v7i1.40508.

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This study analyzes the shift in the science communication landscape, which is starting to be influenced by the presence of influencers on social media. Influencers who influence to construct audience opinions allow the birth of different interpretations of scientific information among the audience, especially the lay audience. These can be seen in the discussion about wildlife care tweeted by veterinarian Nur Purba Priambada who criticized influencer Alshad Ahmad. The reaction to Purbo's tweet shows that not all audiences agree with the scientific information shared by Purbo, even though Purb
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Edgerly, Stephanie, and Emily K. Vraga. "News, entertainment, or both? Exploring audience perceptions of media genre in a hybrid media environment." Journalism 20, no. 6 (2017): 807–26. http://dx.doi.org/10.1177/1464884917730709.

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This study uses two experimental designs to examine how audiences make genre assessments when encountering media content that blends elements of news and entertainment. Study 1 explores how audiences characterize three different versions of a fictitious political talk show program. Study 2 considers whether audience perceptions of ‘news-ness’ are influenced by shifts in headline angle and source attribution. The implications of audience definitions of news and its social function are discussed.
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Rikitianskaia, Maria. "Media and audiences in historical and sociological perspective." Vestnik of Saint Petersburg University. Sociology 15, no. 3 (2022): 285–98. http://dx.doi.org/10.21638/spbu12.2022.307.

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What role do audiences play in the formation of the media? What influence do consumer practices have on media? This article explores the relationship between media and audiences from a historical and sociological perspectives. Using a literature review on audiences in media and communications history, this paper analyses the role of audiences in the formation of media and outlines the key terms and concepts for understanding the audiences of different media from a historical perspective. As media studies is an important part of the social sciences, conceptualising the audiences as a key part o
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Nanì, Alessandro, and Pille Pruulmann-Vengerfeldt. "Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland." Baltic Screen Media Review 5, no. 1 (2017): 58–69. http://dx.doi.org/10.1515/bsmr-2017-0012.

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AbstractStemming from the concept of active audiences and from Henry Jenkins’ (2006) idea of participatory culture as the driving force behind the transformation of public service broadcasting into agencies of public service media (Bardoel, Ferrell Lowe 2007), this empirical study explores the attitude and behaviour of the audiences of two crossmedia projects, produced by the public service media of Finland (YLE) and Estonia (ERR). This empirical study aims to explore the behaviour, wants and needs of the audiences of cross-media productions and to shed some light on the conditions that suppor
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Jensen, Klaus Bruhn. "The Double Hermeneutics of Audience Research." Television & New Media 20, no. 2 (2018): 142–54. http://dx.doi.org/10.1177/1527476418811103.

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Audience research interprets a lived reality that has already been interpreted by the recipients of media, and which may be reinterpreted through the intervention of research. This article explores the interplay between changing media environments and changing conceptions of audiences. In the digital media environment, audiences are active users of media, and media actively use the bit trail that users leave behind. To account for the reconfigured roles of media and audiences, I propose a renewed emphasis on the diverse flows of communication on digital platforms, specifically the metacommunic
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Dissertations / Theses on the topic "Media audiences"

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Seles, Sheila Murphy. "Audience research for fun and profit : rediscovering the value of television audiences." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59574.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2010.<br>This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.<br>Cataloged from student submitted PDF version of thesis.<br>Includes bibliographical references (p. 121-128).<br>The American television industry is in a moment of transition because of changes brought about by digital distribution and audience fragmentation. This thesis argues that the television industry can no longer adapt to the changing media la
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Abdel, Karim Mohamed. "Jordanian audiences and satellite news media." Thesis, Kingston University, 2012. http://eprints.kingston.ac.uk/25092/.

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This study aims to examine current reception analysis and meida theories to determine if extant literature in the field is relevant to the experience of the Arab audience focusing on the Jordanian audiences as an illustrative case study, using quantitative and qualitative tools including questionnaires and in-depth interviews. The findings show that the Jordanian audiences seem to favour television over print press as a source of information, and they favoured channels such as Al Jazeera. Getting information about international (political) affairs gives this sample of audiences a sense of empo
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Kim, Hyungmin. "Uses and Gratification of Sports Media Audiences." Master's thesis, Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216550.

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Mass Media and Communication<br>M.A.<br>With the exposure of mass media, sports fans are able to enjoy games in real time in their homes (Beck & Bosshart, 2003; Phua, 2010). While just watching sports broadcasts, fans are likely to share the game experience with family, friends, and other fans who are following the same team (Gantz & Wenner, 1995). Besides, a significant number of people use social media when they are watching live sports broadcasts (Horn, 2012; Phua, 2012; Tang & Cooper, 2011). In particular, sports is one of the most common topics for Twitter users (Kwak, Lee, Park & Moon, 2
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Law, Philippa. "Audiences' willingness to participate in Welsh-language media." Thesis, Queen Mary, University of London, 2013. http://qmro.qmul.ac.uk/xmlui/handle/123456789/8554.

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Contemporary media audiences expect to be able to interact with content, but in a minority language context, audience participation presents challenges related to audiences’ linguistic confidence. This thesis focuses on Wales, where media producers have suggested that audiences are often reluctant to interact with broadcast and online content in Welsh. To begin to understand this unwillingness, and how it might be overcome, the concept of willingness to participate (WTP) is coined as an extension of willingness to communicate (McCroskey & Baer 1985). First, interviews with producers are analys
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Ingvoldstad, Bjorn Paul. "Post-socialism, globalization, and popular culture 21st century Lithuanian media and media audiences /." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3219906.

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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2006.<br>Source: Dissertation Abstracts International, Volume: 67-06, Section: A, page: 1962. Adviser: Barbara Klinger. "Title from dissertation home page (viewed June 21, 2007)."
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Algers, Maria. "Museums on Instagram - Engagement with audiences on social media." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22904.

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This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analytical grid developed by Lotina and Lepik. The museums’ invitations for engagement and participation with their audience will be the main focus of the study, drawing on concepts of civic engagement and the role of public institutions as democratic forums where collaboration is championed. The results
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Redhead, Tracy. "Interactive music formats : will audiences interact?" Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/80881/4/Tracy_Redhead_Thesis.pdf.

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The purpose of this research was to conduct a pilot study of a prototype interactive music release format which sought to investigate the readiness of audiences to interact with an interactive alternative to a fixed recorded work. A prototype music interface was created for testing. The prototype was then tested on a sample of users to understand what factors might be critical to audience engagement. The research further investigated the potential implications of the interactive release format on musicians' creative process.
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Al-Jaber, Khalid Jamal M. H. "Audiences' perceptions of news media services in three Arab countries." Thesis, University of Leicester, 2012. http://hdl.handle.net/2381/27680.

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Since their launch, Arabic news satellite TV channels have been recognized as a milestone in the history of Arab media, and their operation has affected – or infected - the Arab audience like no other medium has ever done. This study investigates Arab audiences‘ perceptions of news media services. Moreover, it is a study of news consumption profiles and how these are related to new and old news service provision as well as to viewers‘ motivations for watching news, and their perceptions of different news services in terms of their credibility. It also attempts to understand the evolution of ma
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Benjarongkij, Yubol Chandruang. "Life events, need salience and audiences' use of television /." The Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487260135356719.

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Ayers, Michael Patrick. "Toward authentic audiences : blogging in a high school English classroom." Diss., University of Iowa, 2011. https://ir.uiowa.edu/etd/2669.

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Though researchers have discussed adolescents' uses of social media and Web 2.0 texts outside school, little research has analyzed how such texts are used in classrooms. This study examines various perspectives on a group of high school students engaged in blogging as part of two language arts courses over an eight-month period. Research questions focused on how students conceived of and interacted with their readers, how they used structural features of the blogging platform to connect their blogs to one another, and how discourses of freedom of speech online led a few students to transgress
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Books on the topic "Media audiences"

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Gunter, Barrie, and David Machin. Media Audiences. SAGE Publications Ltd, 2009. http://dx.doi.org/10.4135/9781446262498.

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Mufti, Sabeha. Media & its audiences: A media - audience study of Kashmir. Jaykay Books, 2011.

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A, Kent Raymond, ed. Measuring media audiences. Routledge, 1994.

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Bailey, Steve. Media Audiences and Identity. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230501119.

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Lacey, Nick. Media, Institutions and Audiences. Macmillan Education UK, 2002. http://dx.doi.org/10.1007/978-1-4039-9046-4.

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Ruddock, Andy. Understanding audiences: Theory and method. SAGE, 2001.

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Kim, Schrøder, ed. Researching audiences. Arnold, 2003.

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de, Boer C. Media en publiek: Theorieën over media-impact. Boom, 1995.

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Staiger, Janet. Media reception studies. New York University Press, 2004.

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Conference, on International Broadcasters' Audience Research Services (2001 Washington D. C. ). Reaching audiences worldwide: Perspectives of international broadcasting and audience research. CIBAR, 2003.

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Book chapters on the topic "Media audiences"

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Alvarado, Manuel, Robin Gutch, and Tana Wollen. "Audiences." In Learning the Media. Macmillan Education UK, 1987. http://dx.doi.org/10.1007/978-1-349-18681-5_10.

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Long, Paul, Beth Johnson, Shana MacDonald, et al. "Media audiences." In Media Studies, 3rd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781315690834-10.

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Meikle, Graham, and Sherman Young. "Creative Audiences." In Media Convergence. Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-35670-2_6.

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Thompson, Jay Daniel, and John Weldon. "Audiences and Target Audiences." In Content Production for Digital Media. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9686-2_2.

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Bertrand, Ina, and Peter Hughes. "Researching Audiences." In Media Research Methods. Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-1-137-04128-9_3.

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Bertrand, Ina, and Peter Hughes. "Researching Audiences." In Media Research Methods. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-55216-7_3.

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Krijnen, Tonny, and Sofie Van Bauwel. "Empowered audiences." In Gender and Media, 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9780429318474-9.

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Comerford, Chris, and Renée Middlemost. "Audiences." In The Media and Communications in Australia, 5th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003280644-8.

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Culloty, Eileen, and Jane Suiter. "Audiences." In Disinformation and Manipulation in Digital Media. Routledge, 2020. http://dx.doi.org/10.4324/9781003054252-4.

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Jansová, Iveta, Ragne Kõuts-Klemm, Lilia Raycheva, et al. "Media audiences practices." In European Media Systems for Deliberative Communication. Routledge, 2024. http://dx.doi.org/10.4324/9781003476597-6.

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Conference papers on the topic "Media audiences"

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Armean, Otilia, Istvan Zsigmond, and Barna Kovacs. "MEDIATING MEDIA PRACTICES AND CRITICAL THINKING." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s10/76.

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Creating and consuming media products in a self-reflective mode is possible through and as a result of critical thinking. Meanwhile being part of media practices that reflect on their medial aspects develops the sense of critical thinking. Social technologies can be understood with help of different media practices. While mediatization refers to the increasing influence of media in various aspects of society, there are instances when media practices can work against this trend. Arguments and examples will be presented that as media literacy education improves, people learn to critically evalua
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Tamášiová, Laura, Miroslav Karlíček, and Marie Vítová Dušková. "How to Increase the Attendance of Young Czechs in Classical Music Events: A Qualitative Study." In 25th International Joint Conference Central and Eastern Europe in the Changing Business Environment. Vydavateľstvo EKONÓM, 2025. https://doi.org/10.53465/ceecbe.2025.9788022552257.340-350.

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This study explores the barriers to participation in classical music events among young Czechs. It aims to identify factors influencing attendance and provide recommendations for increasing engagement among this demographic. The research employs in-depth interviews with ten young Czechs. Findings reveal that young Czechs discover music through digital channels, preferring a wide range of genres that fit different occasions in their everyday life. The motivation for attending music events is the pursuit of unique experiences. Classical music is appreciated for its relaxing qualities and ability
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Neacsu, Razvan-Gabriel, and Adrian Otovescu. "THE EVOLUTION OF POLITICAL COMMUNICATION IN THE DIGITAL TECHNOLOGY ERA: A CONTENT ANALYSIS OF ONLINE POLITICAL DISCOURSE." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s01.13.

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The research will employ a content analysis methodology to examine a sample of 50 articles from various online sources, including news websites, political blogs, and social media posts. The articles will be selected based on their relevance to political communication and their potential impact on public opinion. The analysis will focus on identifying the dominant themes, rhetorical strategies, and persuasive techniques used in the selected articles. The study will develop a coding scheme to systematically categorize and analyze the content of the articles. The coding scheme will include variab
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GIL-LAFUENTE, ANNA MARIA, and LUIS AMIGUET MOLINA. "MEDIA AUDIENCES PREDICTION: A MODEL." In Proceedings of the MS'10 International Conference. WORLD SCIENTIFIC, 2010. http://dx.doi.org/10.1142/9789814324441_0054.

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Zitmane, Marita, and Marija Vorkule. "Should Influencers be Trusted? Analysis of Influencers’ Interaction with Children and Adolescents on Instagram and Youtube." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.08.

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Children and adolescents (in study it refers to age group 11 till 17) nowadays spend many hours online on social media following their favorite influencers. Children and adolescents are avid consumers of social media and constitute attractive target audiences for influencer marketing. Studies show that sponsored content from favorite social media influencers appears to be highly influential and may affect brand preferences of given audiences. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore rai
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Marjanović, Boris, and David Košara. "Assessing the Impact of Paid Media on Student Enrollment Decisions in Croatian Higher Education: A Comparative Analysis of Media Types." In 44th International Conference on Organizational Science Development. University of Maribor Press, 2025. https://doi.org/10.18690/um.fov.2.2025.43.

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Communication is essential in marketing, connecting organizations with their target audiences. However, not all media types hold equal value in customer decision-making. This exploratory study examines the relevance and frequency of use of paid, owned, and earned media in higher education from students’ perspectives. The focus is on paid media due to its high costs and its role in influencing prospective students’ choices. The findings show that owned media are the primary source of information, while paid and earned media play lesser roles. These insights can guide higher education institutio
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Provost, Foster. "Brand advertising, on-line audiences, and social media." In the Third International Workshop. ACM Press, 2009. http://dx.doi.org/10.1145/1592748.1592749.

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Ardava-Āboliņa, Laura. "Media Literacy for Shared Reality: Different Discourses of the Project “Media Literacy and Information Literacy Classes in Educational Institutions of the Eastern Border Regions of Latvia”." In International scientific conference of the University of Latvia. University of Latvia Press, 2024. http://dx.doi.org/10.22364/ms23.01.

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The current global direction of thinking in the field of media literacy and information literacy aims towards the fact that media literacy in society begins with the promotion of media literacy in the audiences of children and young people. The article is dedicated to various aspects of the project “Media literacy and information literacy classes in educational institutions of the eastern border regions of Latvia” of the Ministry of Culture of the Republic of Latvia, – a study of value to the Latvian society, implemented in the autumn of 2022 by the teaching staff and researchers of the Depart
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Yow, Leong Wai, Kong Hua Lim, Yee Mei Lim, and Tong Ming Lim. "Multi-Emotion Detection in Social Media Post using Lexicon-Driven Approach." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1008.

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Popular social media sites such as Facebook, Instagram and Twitter have become important tools in fostering relationships between companies and customers. When using social media sites, organisations are often keen to maximise engagements from their target audiences. Companies tend to create posts to which their audience will reply, retweet, comment, share and like. However, different types of contents from posts can impact on three interaction metrics: likes, comments and shares. In this paper, we investigate the factors that characterise the posts with which an audience engages. The results
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Tan, Wai Beng, and Tong Ming Lim. "A Critical Review on Engagement Rate and Pattern on Social Media Sites." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1002.

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Popular social media sites such as Facebook, Instagram and Twitter have become important tools in fostering relationships between companies and customers. When using social media sites, organisations are often keen to maximise engagements from their target audiences. Companies tend to create posts to which their audience will reply, retweet, comment, share and like. However, different types of contents from posts can impact on three interaction metrics: likes, comments and shares. In this paper, we investigate the factors that characterise the posts with which an audience engages. The results
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Reports on the topic "Media audiences"

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Iverson, Kenneth. The Audiences of the Military-Media Stage: An Operational Commander's Role. Defense Technical Information Center, 2006. http://dx.doi.org/10.21236/ada463535.

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McKittrick, Susan. Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches. Patricia Seybold Group, 2011. http://dx.doi.org/10.1571/sp04-07-11cc.

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Willis, Craig. ECMI Minorities Blog. Minority Language Media and TikTok: Are Broadcasters Showing They Are Still Relevant for Younger Audiences? European Centre for Minority Issues, 2023. http://dx.doi.org/10.53779/qlmm1477.

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Whilst younger audiences move away from traditional forms of media consumption, public broadcasters – including those in minority languages – have long been facing declining viewing figures in terms of linear television. At the same time, social media consumption habits are diverging along a generational gap – younger audiences favour TikTok and Instagram over Facebook or Twitter. This blogpost sheds light on one element of this, analysing the attempts of institutional actors – in this case minority language broadcasters – to reach different audience segments by creating content directly throu
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Abdulrahman, Salamatu, Mohammed Alhaji, Muhammad Balarabe, Oluwadarasimi Emehinola, Zeenat Kabir, and Doluwamu Solana. What impact does social media have on Nigeria’s digital creative economy? Busara, 2025. https://doi.org/10.62372/benc5382.

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At the start of 2023, there were 122.5 million internet users in Nigeria with internet penetration at 55.4%. More than 31.6 million Nigerians use social media, equivalent to 14.3% of the total population. Social media, as part of the digital creative economy, has provided employment opportunities to a lot of Nigerians and served as a platform to showcase to the world the cultural richness of Nigeria. Meta created a feel good, celebratory campaign that conveyed the catalytic power of social media to empower Nigerians. The campaign was intended to make Nigerians feel proud about their culture, t
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Ortega, F., B. González Ispierto, and ME Pérez Peláez. Audiences in revolution. Use and consumption of mass media groups’ apps for tablets and smartphones. Revista Latina de Comunicación Social, 2015. http://dx.doi.org/10.4185/rlcs-2015-1063en.

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6

Kalenych, Volodymyr. IMMERSIVE TECHNOLOGIES OF JOURNALISM IN THE UKRAINIAN AND GLOBAL MEDIA SPACE. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12161.

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The article deals with the new technologies of immersive journalism in the Ukrainian and global mediaspace for the example of specific media. The 360° video stands out among the main formats of immersive journalism, in it the viewer himself explores the video space, becoming a witness of events. The formats of photogrammetry, virtual reality (VR), 3D panoramas and 3D maps are also immersive. New formats and technologies have revolutionized the media sphere and allowed to create more dynamic and interesting stories. Immersive technologies made possible to transport the audience directly to the
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Kenes, Bulent. QAnon: A Conspiracy Cult or Quasi-Religion of Modern Times? European Center for Populism Studies (ECPS), 2021. http://dx.doi.org/10.55271/op0007.

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As with ISIL, QAnon’s ideology proliferates through easily-shareable digital content espousing grievances and injustices by “evil oppressors.” To perhaps a greater degree than any comparable movement, QAnon is a product of the social media era which created a perfect storm for it to spread. It was QAnon’s spread onto the mainstream social media platforms—and from there onto the streets—that made this phenomenon into a global concern. Social media platforms, again, aided and abetted QAnon growth by driving vulnerable audiences to their content.
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Domanick, Joe. Communicating to Build Trust: A Best Practices Guide for Law Enforcement Specialists in Latin America and the Caribbean. Inter-American Development Bank, 2016. http://dx.doi.org/10.18235/0006324.

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This guidebook seeks to provide communicators with the practical tools and recommendations to do a better job, particularly in their dealings with reporters on issues from crisis management, violence against women, to reporting on crime statistics, among others. The aim is help build trust among all actors involved. Having the police communicate in a more professional way with the media (and its broader audiences through social media) is helpful not only to the police but to journalists, too, who can then report relevant news more accurately and fairly.
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Guy, Hannah V., and Ozge Ozduzen. Mainstreaming, Gender and Communication in the UK. Glasgow Caledonian University, 2025. https://doi.org/10.59019/b47sx620.

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The DRad 5.2 UK country report studies the online agents of far-right extremism and the ways in which citizens and members of civil society attempt to tackle social and political problems related to radicalisation in the UK. By looking at the patterns of visual political communication on social media platforms, the report showcases everyday expressions of sexism, misogyny, transphobia, and racialisation in the UK. In doing so, it aims to provide a scholarly discussion on the textual and visual affordances pertinent to social media platforms that help reproduce existing power structures and soc
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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