Relevant bibliographies by topics / Methods for assessing the effectiveness of industrial marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Methods for assessing the effectiveness of industrial marketing'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Methods for assessing the effectiveness of industrial marketing"

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SLIPCHENKO, Vladyslav. "Effectiveness of brand communications in the B2B market." Scientia fructuosa 161, no. 3 (2025): 90–101. https://doi.org/10.31617/1.2025(161)06.

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The effectiveness of brand interaction with the audience is a key indicator of the enterpriseʼs communication strategy success, which helps to create brand trust and increases consumer loyalty. For B2B companies, it means effective interaction with the target audience, which strengthens business relationships, improves the brandʼs position and increases its competiti­veness in the market. However, assessing the effectiveness of such interaction is not always an easy task, as the effect of brand communications in the industrial market is often long-term relationships and is usually not instanta
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Kaushik, Ashu. "Assessing the Impact of Word-of- Mouth Marketing in Local Markets." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32028.

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Word-of-mouth marketing (WOMM) is a dynamic and impactful phenomenon that has sparked substantial interest among researchers and practitioners alike. Within local markets distinguished by close-knit communities and interpersonal interactions, WOMM occupies a unique role as a powerful influencer of consumer behavior. This study investigates the multiple features of WOMM in local contexts, with the goal of fully assessing its impact on consumer decision-making and brand perception The study takes a mixed-methods approach, combining qualitative and quantitative tools to capture the intricacies of
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Mykytyuk, Yuliia, and Yevgen Palkovskyi. "Evaluation of marketing activities of industrial enterprises using a balanced system of indicators." Herald of Economics, no. 2 (August 10, 2021): 103. http://dx.doi.org/10.35774/visnyk2021.02.103.

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Introduction. Of great importance is the compatibility of a balanced system of indicators of marketing activities (BSIMA) with existing systems of indicators used in other departments of the enterprise. Thus, it is necessary to ensure that the objectives of the BSIMA coincide with the objectives defined in other systems. In addition, it is necessary to ensure that the indicators of BSIMA do not contradict the indicators that are set in other systems at the same level or the system of marketing indicators of other divisions of the enterprise or the system of indicators of other functional areas
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Tataryntseva, Yuliia, Oleksandr Pushkar, Olena Druhova, Svitlana Osypova, Anastasiya Makarenko, and Oleksandr Mordovtsev. "Economic evaluation of digital marketing management at the enterprise." Eastern-European Journal of Enterprise Technologies 2, no. 13 (116) (2022): 24–30. http://dx.doi.org/10.15587/1729-4061.2022.254485.

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The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the formation of user impressions. The issues of digital marketing management evaluation are generalized. It was found that modern methods of economic evaluation do not take into account the emotional component of content perception. It is proposed to introduce qualitative evaluation
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Talebi, Morteza, Bahram Alishiri, and Jamshid Salehi Sadaghiani. "Modeling Marketing Components and Subcomponents for Increasing Cinema Customers in the Iranian Cinema Market." International Journal of Innovation Management and Organizational Behavior 3, no. 1 (2023): 60–70. http://dx.doi.org/10.61838/kman.ijimob.3.1.8.

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Objective: The primary objective of this study is to explore the marketing strategies employed within the Iranian cinema industry, focusing on the components and subcomponents that influence audience engagement and increase customer base. It aims to identify effective marketing practices and the challenges faced by professionals in the context of the Iranian cinema market. Methodology: Utilizing a mixed-methods approach, the study combines qualitative interviews with 10 marketing managers from film production and distribution companies and a quantitative survey of 250 industry professionals. T
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Мустафаєв, A. A. "МУЛЬТИПЛІКАТИВНИЙ ЕФЕКТ ЯК МЕТОД ОЦІНКИ ЕФЕКТИВНОСТІ І КОНКУРЕНТОСПРОМОЖНОСТІ АПК ПІВНІЧНОГО РЕГІОНУ". TIME DESCRIPTION OF ECONOMIC REFORMS, № 3 (18 жовтня 2019): 31–40. http://dx.doi.org/10.32620/cher.2019.3.04.

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Formulation of the problem. The problem of increasing the multiplier effect of the agro-industrial complex of the Komi Republic is to find ways to accelerate the processes of socio-economic transformation of its spheres and enterprises. The aim of the research is the transition to a more intensive investment path of development, the use of progressive methods of resource support, the increase in their composition of the share of the intellectual component. The subject of the research is to determine the level of the multiplicative effect of the agro-industrial complex of the Komi Republic as a
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Romaniuk, Oleksandr H., and Ivan V. Sierov. "Competitive Strategies for Innovation and Investment Development of Enterprises." Business Inform 9, no. 560 (2024): 287–93. https://doi.org/10.32983/2222-4459-2024-9-287-293.

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The article is devoted to the issues of competitive strategies of innovation and investment development of enterprises, because under the current conditions of globalization of the world economy and rapid technological and market changes, the competitiveness of enterprises is largely formed due to innovation and investment activity, which serves as a factor not only of effective development of enterprise, but also an important component of the development of national and global innovation systems. The article is aimed at studying the essence and assessing trends in the formation of enterprise
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Трейман, Марина, and Marina Treyman. "INNOVATIVE ACTIVITY IN FORESTRY INDUSTRYCOMPLEX OF THE RUSSIAN FEDERATION." Forestry Engineering Journal 8, no. 1 (2018): 234–46. http://dx.doi.org/10.12737/article_5ab0dfca551ea2.51843894.

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The article contains the main aspects of innovative development and use of the country's forest resources, the relevance of the ongoing research is grounded in the fact that the forest needs to be used most fully, since its restoration is a long process. The aim of the study is to develop a methodological base based on the evaluation of the effectiveness of innovations in the timber industry complex of Russia, as well as proposals for adjusting the methods of economic damage to the country's forest resources. The research uses methods of analysis and synthesis of statistical data on the use of
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Mylko, Inna, Tеtiana Sak, Mariia Saiensus, and Oleksandr Obniavko. "METHODOLOGICAL APPROACHES TO ANALYSIS OF COMPONENTS AND ASSESSMENT OF THE EFFECTIVENESS OF THE COMPANY MARKETING MANAGEMENT SYSTEM." Economic journal of Lesya Ukrainka Volyn National University 1, no. 41 (2025): 207–14. https://doi.org/10.29038/2786-4618-2025-01-207-214.

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Introduction. The marketing management system plays a crucial role in ensuring the flexibility and adaptability of an organization to market conditions, contributing to the formation of competitive advantages. To develop a company's marketing management system, it is essential to create a methodology for analyzing its components and assessing its effectiveness. The purpose of the article. The purpose of this article is to research and develop methodological approaches for analyzing the components and assessing the effectiveness of a company's marketing management system. Methods. The use of th
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Halunko, Valentyn, Kseniia Kurkova, and Vitalii Oksin. "METHODS OF ASSESSING THE EFFICIENCY OF INTERNET MARKETING COMMUNICATIONS." Baltic Journal of Economic Studies 4, no. 4 (2018): 76–86. http://dx.doi.org/10.30525/2256-0742/2018-4-4-76-86.

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The purpose of the study is to systematize the methodological foundations for evaluating the effectiveness of marketing communications on the Internet. In the literature, there are often limited definitions of interactivity, which do not reveal the essence and do not allow fully realizing the marketing opportunities associated with its phenomena. Today, interactive video, gaming technologies, which are increasingly used in the creation of advertising and communication materials, provide unprecedented opportunities for users to create and flexibly change their own scenarios for the development
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Dissertations / Theses on the topic "Methods for assessing the effectiveness of industrial marketing"

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Мазур, Г. А. "Маркетинг промислового підприємства ПП «ІНТЕР СКЛАД»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Mazur.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти промислового маркетингу, його сутність та передумови розвитку, методи оцінки ефективності здійснення заходів промислового маркетингу на підприємстві. Проаналізовано характеристику економічної та фінансової діяльності підприємства, макро- і мікросередовище ПП «ІНТЕР СКЛАД», ефективність комплексу маркетингу ПП «ІНТЕР СКЛАД». Запропоновано напрямки удосконалення маркетингу на ПП «ІНТЕР СКЛАД» та економічно обґрунтуванно шляхи вдосконалення маркетингової д
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Books on the topic "Methods for assessing the effectiveness of industrial marketing"

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Maslakova, V. V., and V. V. Demichev. Statistical analysis of the effectiveness of investment in the development of agriculture in Russia. Publishing house of the Russian state agrarian University UN-TA im. K. A. Timiryazeva, 2021. http://dx.doi.org/10.26897/978-5-907477-08-7-2021-194.

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The monograph examines the essence of investing in agriculture as an object of statistical research, a system of statistical indicators is formed that allows assessing the economic, social, environmental, innovative and infrastructural effectiveness of investing in agricultural development. The main patterns of the industry development during the implementation of state programs are revealed, the methodology of statistical analysis of regions and investment projects based on multidimensional methods is proposed and tested. The study presents the author's methodology for building a rating of th
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Book chapters on the topic "Methods for assessing the effectiveness of industrial marketing"

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Dimou, Irini, and Maria Xenaki. "The Challenges of Sustainability Assessment Tools in (Tourism) Higher Education." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_97.

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AbstractSustainability and higher education are closely linked, with universities playing a crucial role in promoting sustainability. Furthermore, the significance of incorporating sustainability in (tourism) higher education is beyond doubt. However, incorporating sustainability poses challenges such as unclear definitions and resistance to change. To overcome this, proactive measures and attention to governance are necessary. Towards this direction, Higher Education Institutions can create sustainability reports to showcase progress and identify areas for improvement. Despite efforts to deve
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Vrontis, D., and Y. Melanthiou. "Assessing Website Effectiveness of Airline Companies." In Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-1861-9.ch002.

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Within the tourism industry, hotels and airlines are encouraging potential customers to make their reservations online. Because of the significant setup costs involved in website development, assessing online behaviour and website effectiveness is necessary. This paper explores the factors influencing online shopping. Moreover, by using three airline company websites as an indicative example, the research identifies whether website best practice principles are utilised and examines visitors’ perceptions of their effectiveness. Further, the results of the current study are compared with the res
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Nitisiri, Krissanarach, Thitipong Jamrus, Kanchana Sethanan, Danaipong Chetchotsak, and Thawee Nakrachata-Amon. "Problem-Based Learning in Marketing Engineer Course: A Case Study from Industrial Engineering Curriculum." In Advances in Transdisciplinary Engineering. IOS Press, 2023. http://dx.doi.org/10.3233/atde230665.

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Problem-Based Learning (PBL) is an innovative and practical teaching approach in which students participate in real-world problems, which are complex and demanding. This approach offers a unique learning opportunity in an engineering curriculum and helps students apply their knowledge, develop critical-thinking and problem-solving skills, and work collaboratively. In a Marketing Engineer course, students can work on real-world marketing projects as part of PBL, where they apply the theories and concepts learned in the course to address a specific marketing challenge. The problem case study foc
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Rozar, Norlinda Binti Mohd, Abdullah Bin Ibrahim, and Muhammad Ashlyzan Bin Razik. "Comparing Effectiveness of E-Learning Training and Traditional Training in Industrial Safety and Health." In Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-1861-9.ch015.

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In response to the demanding change in work environments, most companies not only depend on traditional training, but also on e-learning and emphasizing it in safety and health. The benefits and cost effectiveness of the benefits of e-learning training are trusted. Nevertheless, accidents still happen at the workplace. This has become an issue to be studied, especially on the effectiveness of e-learning training in comparison to traditional training. In this study, a framework to measure comparative effectiveness between these two learning environments was developed based on Kirkpatrick’s four
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Muniapan, Balakrishnan, Margaret Lucy Gregory, and Lim Ai Ling. "Marketing Education in Sarawak." In Business Education and Ethics. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3153-1.ch036.

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The state of Sarawak is the biggest among the 13 states in Malaysia. It is strategically located in South East Asia in the island of Borneo. In the state of Sarawak, Marketing education has seen a tremendous growth over the years. Marketing is one of the most sought-after business courses by many school leavers. In Sarawak, Marketing education is provided by public and private universities and institutions of higher education in the form of degree and diploma courses. Marketing education views marketing as a discipline that can be learned through the classroom (off the job). However the employ
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Muniapan, Balakrishnan, Margaret Lucy Gregory, and Lim Ai Ling. "Marketing Education in Sarawak." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9784-3.ch008.

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The state of Sarawak is the biggest among the 13 states in Malaysia. It is strategically located in South East Asia in the island of Borneo. In the state of Sarawak, Marketing education has seen a tremendous growth over the years. Marketing is one of the most sought-after business courses by many school leavers. In Sarawak, Marketing education is provided by public and private universities and institutions of higher education in the form of degree and diploma courses. Marketing education views marketing as a discipline that can be learned through the classroom (off the job). However the employ
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Ayyaswamy, Kathirvel, Naren Kathirvel, and Maria Manuel Vianny. "Strategies for Combating Criminal Use and Abuse of Artificial Intelligence." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-7041-4.ch009.

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This study investigates the criminal use and abuse of artificial intelligence (AI), exploring the effectiveness of various mitigation strategies. It employs a mixed-methods approach, combining quantitative data from a survey of 211 experts with qualitative insights from academic, governmental, and industrial publications. The research examines four key hypotheses: the impact of public and organizational awareness, the role of advanced detection technologies, the effectiveness of ethical guidelines, and the influence of penalties and enforcement. The findings reveal that awareness, technology,
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Saeed, Soobia, N. Z. Jhanjhi, Mehmood Naqvi, Mamoona Humayun, and Vasaki Ponnusamy. "Analyzing the Performance and Efficiency of IT-Compliant Audit Module Using Clustering Methods." In Industrial Internet of Things and Cyber-Physical Systems. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2803-7.ch018.

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Human beings have a knack for errors. Counter-effective actions rendered to specify and rectify such errors in a minimum period of time are required when effectiveness and swift advancement depends on the capability of acknowledging the faults and errors and repair quickly. The software as audit module application in IT complaint is in review in this commentary as is another significant instrument created in the field of data analysis that digs deep into quickly and successfully assessing the imprecisions or grievances identified by the users in a certain company. The target of this study is t
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Arjaria, Siddhartha Kumar, Shikha Singh, Abhishek Singh Rathore, and Rajeev Kumar Gupta. "Assessing Water Quality With Machine Learning." In Advances in Environmental Engineering and Green Technologies. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-2351-9.ch001.

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An important factor influencing the global environment and public health scene is the Water Quality Index (WQI). Better water quality is correlated with a higher WQI, which benefits sustainable economic growth, environmental preservation, and public health. This emphasizes how crucial it is to preserve and improve water quality globally. The degree of pollution in the air, water, sound, etc. is rising because of the fast industrial growth. The quality of drinking water is determined by the Water Quality Index. The chapter will examine the various machine-learning techniques used to determine t
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Pulla, Sahini Reddy, and Prakhyath Kandula. "Assessing the Operational Effectiveness of Chemical Companies in Advancing E-Waste Management and Development." In Sustainable Solutions for E-Waste and Development. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-1018-2.ch001.

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This chapter studies Indian chemical sector efficiency and productivity from a sustainable development perspective. This study explores Indian chemical companies' innovative potential, operational efficiency, financial and human resource management techniques, and successes and challenges. The analysis focuses energy efficiency in production to reduce environmental harm. It emphasises the need for good waste management to reduce electronic waste and promote recycling. The report also emphasises the necessity of competent labour and solid financial management for corporate growth. Finally, it s
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Conference papers on the topic "Methods for assessing the effectiveness of industrial marketing"

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Shavernev, A. O. "Evaluation of marketing effectiveness as a basis for the development of a marketing program of a manufacturing enterprise." In All-Russian Scientific Conference on Achievements of Science and Technology. Krasnoyarsk Science and Technology City Hall, 2021. http://dx.doi.org/10.47813/dnit.2021.2.385-389.

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The article analyzes various methods for evaluating the effectiveness of marketing. The author justifies the need for an integrated approach to assessing the effectiveness of the marketing activities of an industrial enterprise, taking into account both internal and external economic indicators. In addition, the article shows that assessing the effectiveness of marketing activities is a necessary basis for developing the company's marketing policy, its strategy and tactics, as well as a specific marketing program.
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Shakurova, Kamilla Uralovna. "MERCHANDISING AS EFFECTIVE TRADE MARKETING TOOL." In Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-305/309.

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The article discusses various approaches to the definition of merchandising as a marketing tool in retail. In terms of the impact of merchandising on the achievement of a set of indicators of the marketing activities of the retail organization, the main directions and methods for assessing its effectiveness are highlighted.
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Neretin, I. "PROCESS-ORIENTED APPROACH TO INDUSTRIAL ENTERPRISE MANAGEMENT: PERFORMANCE ASSESSMENT AND PROSPECTS." In MANAGER OF THE YEAR – 2024. FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov, 2024. https://doi.org/10.58168/moty_171-176.

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: The process-oriented approach is an effective tool for managing business processes and increasing the efficiency of an industrial enterprise. The article presents the results of an analysis of the publication activity of scientific works, confirming the advantages of the process approach, and also proved the importance of assessing the effectiveness of the implementation of enterprise management processes in modern business. It has been determined that the methods under consideration are aimed at assessing the effectiveness of not all enterprise management processes in a single complex and s
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Klimuk, Vladimir V., and Andrejs Lazdins. "Modelling the neo-industrialization strategy as a mechanism of innovative activity of industrial business." In 22nd International Scientific Conference. “Economic Science for Rural Development 2021”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2021. http://dx.doi.org/10.22616/esrd.2021.55.013.

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Research goal: discover the importance of the innovation process in the context of education - science and production. Research tasks: describe the theoretical elements of the innovation process in relation to the Belarusian experience; to develop a model of innovation implementation science - education – production. Research methods: methods of situation description and process systematics were used in the research; statistical and modelling method of data. The most important competitive advantage of industrial enterprises, especially in the current situation - the coronavirus crisis, are inn
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Shchudlak, Yeva, and Aurelija Ulbinaitė. "AN OVERVIEW OF CIRCULAR ECONOMY-BASED PERFORMANCE MEASUREMENT SYSTEM FOR SMES." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1072.

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Nowadays, as the topic of environmental sustainability has become more relevant due to growing global challenges, the role of the circular economy has gained immense popularity in business. The essence of the concept of circularity, proposed in the 1960s by the American economist Kenneth E. Boulding (Boulding, 1966), is to turn end-of-life goods into resources for others by closing the cycles in industrial ecosystems and minimizing waste. Even though many studies have been carried out, there is still a rather fragmented, unclear basis for measuring and assessing circular economy performance wh
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Dogan, Bilal, and Thomas Hyde. "Industrial Application of Small Punch Testing for In-Service Component Condition Assessment: An Overview." In ASME 2012 Pressure Vessels and Piping Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/pvp2012-78691.

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The Sampling and Small Punch testing (SPT) is a powerful technique based on tests using miniaturized specimens machined out small sampled material of components in service. At present, it is the only existing method capable of providing experimental characterization of service exposed materials of components and materials of new built plants. Small sampling is non-invasive and SPT provides direct measured material properties. It provides a significant technology capability that facilitates assessing power plant operating equipment for structural integrity and operational condition. The new met
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Prokopenko, L. V., N. N. Courierov, and A. V. Lagutina. "ASSESSMENT OF THE HEALTH RISK MANAGEMENT SYSTEM FOR EMPLOYEES OF VIBRATION-HAZARDOUS PROFESSIONS AND MEASURES TO OPTIMIZE IT." In The 17th «OCCUPATION and HEALTH» Russian National Congress with International Participation (OHRNC-2023). FSBSI «IRIOH», 2023. http://dx.doi.org/10.31089/978-5-6042929-1-4-2023-1-380-384.

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Industrial vibration is still one of the most common harmful factors of the working environment, which causes an increase in the number of cases of vibration disease. The aim of the study is to analyze of the occupational health risk management system for workers exposed to industrial vibration. Materials and methods. The article presents an expert analysis of the regulatory legal framework regulating the issues of working conditions and health of employees of vibration-hazardous professions. The linear regression method was used to analyze the working conditions of employees and occupational
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Gentili, Enzo, Francesco Aggogeri, and Marco Mazzola. "The Improvement of a Manufacturing Stream Using the DMAIC Method." In ASME 2006 International Mechanical Engineering Congress and Exposition. ASMEDC, 2006. http://dx.doi.org/10.1115/imece2006-14469.

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The need for globalization, the saturation and instability of markets, the life-cycle time reduction of products and the customer demands have been the main factors that have contributed to a radical change of management conceptions and strategies. In this context the application of improvement methodologies, which suggest techniques and methods to organize and manage the manufacturing and service of industrial processes, is essential to increase the business performance. The purpose of this paper is to show the main steps to improve the efficiency and effectiveness of the manufacturing stream
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Iheukwumere-Esotu, Lilian O., and Akilu Yunusa-Kaltungo. "A Multi-Attribute Knowledge Criticality Framework for Ranking Major Maintenance Activities: A Case Study of Cement Raw Mill Plant." In ASME 2021 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/imece2021-72943.

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Abstract Systematic failure analysis enhances the ability of decision makers to implement strategies that are beneficial to systems they manage. However, in industrial maintenance activities such as, Major overhauls, outages, shutdowns and turnarounds (MoOSTs) there is scarcity of knowledge and experience, limiting the effectiveness of such failure analysis. Transformation of knowledgeable actions generated from experts’ tacit based knowledge from performing MoOSTs is encouraged. A key step to achieve such transformation is by prioritizing maintenance efforts by critically assessing relevant m
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Filatov, E. A., and M. M. Guseva. "Analysis of the Efficiency of the Use of Assets of the Electronic Industry in Russia." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.122.

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Relevance. Attracting investments is a necessary condition for the development of any industry. In recent years, the electronic industry has become an industry of paramount importance in the face of increased sanctions. Its connection with the military-industrial complex, sub-branches of mechanical engineering and other fields of activity determines its importance, the need for development and support at the state level. However, in addition to the planned budget funds, private investments are no less important for it. Currently, among the largest producers in the industry, there are relativel
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