Relevant bibliographies by topics / MOTOCORP

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'MOTOCORP'

Author: Grafiati
Published: 11 September 2023
Last updated: 31 July 2025

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Journal articles on the topic "MOTOCORP"

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Mrs. S.Sujatha, Mrs S. Sujatha, and Gare Arthi Gare Arthi. "A Study on Evaluating Customer Experience and Satifiction towards Hero Motors." International Journal of Advances in Engineering and Management 7, no. 7 (2025): 129–35. https://doi.org/10.35629/5252-0707129135.

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The purpose of this research is to assess customer experience and satisfaction with Hero MotoCorp, one of India's leading motorcycle and scooter manufacturers. In today's highly competitive and fast-changing automobile industry, it is essential for companies to know what their customers think in order to enhance their products and services. The study involves measuring different aspects of customer satisfaction, such as product quality, performance, design, after-sales service, and general brand experience. A mixed-methods design was used, involving both quantitative customer surveys and quali
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Durga, Varshith. "Customer Satisfaction (A Study with Special Reference to JAYARAM AUTOMOBILES, KAKINADA an Authorized Dealer of Hero Motocorp.Ltd)." International Journal of Advance Study and Research Work 3, no. 6 (2020): 01–06. https://doi.org/10.5281/zenodo.3903607.

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<strong><em>&ldquo;A study at Hero MotoCorp Ltd to measure customer satisfaction&rdquo;. To learn the level of customer satisfaction, to understand the various factors which give satisfaction to the customers on purchasing Hero bikes, and to assess the feasible time taken to deliver service at JAYARAM AUTOMOBILES, KAKINADA. To understand about Hero bikes with customer opinion, to assess the satisfaction level of the customer towards JAYARAM AUTOMOBILES, KAKINADA. Development of a two-wheeler market being achieved by a marvelous evolution of the Indian economy. As of now more and more organizat
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Foster, Sheena, Aira Janine Fei B. Liban, Riham B. Abangley, et al. "Brand Perceptions and Consumer Purchasing Decisions of Hero MotoCorp in the Philippines." International Journal of Advanced Engineering, Management and Science 11, no. 1 (2025): 135–59. https://doi.org/10.22161/ijaems.111.10.

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This study analyzes the relationship of Brand Perception and Consumer Purchasing Decision in the context of the Hero MotoCorps in the Philippines. As the motorcycle market rapidly grow in this country, it become the crucial part for businesses to understand the factors influences consumer choice and enhancing their market position. Brand Perception, that encompasses the beliefs and attitudes of consumers about Hero MotoCorps, plays a significant role in shaping their purchasing decisions, the demographic profile affects how consumers view the brand and influence their purchasing decision. By u
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Husain, Zafar. "Successful collaboration leads to effective technology transfer at Hero MotoCorp, Ltd." Global Business and Organizational Excellence 39, no. 3 (2020): 17–28. http://dx.doi.org/10.1002/joe.21991.

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K. Anil kumar and BH.L. Mohan Raju. "A STUDY ON ADVERTISEMENTS IMPACT ON CONSUMER AT HERO MOTOCORP LIMITED." International Journal of Engineering Research and Science & Technology 21, no. 2 (2025): 2610–18. https://doi.org/10.62643/ijerst.2025.v21.i2.pp2610-2618.

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This study explores the impact of Hero MotoCorp’s advertising on consumer intention toward two-wheelers by examining exposure frequency, preferred media channels, advertisement appeal types, research behaviors, and purchasejourney stages. A survey of 100 consumers revealed that social media and technical feature appeals are most persuasive, while personal recommendations significantly shape pre-purchase research. The analysis highlights price affordability and fuel efficiency as primary drivers of purchase intention
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Dayal, Sharmila, and Surender Singh. "Profitability and Liquidity Analysis of Bajaj Auto Ltd. and Hero MotoCorp Ltd." Global Journal of Enterprise Information System 8, no. 2 (2017): 1. http://dx.doi.org/10.18311/gjeis/2016/7088.

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The research paper focuses on the profitability and liquidity analysis of Hero Moto Corp and Bajaj Auto Ltd. Analysis has been done on the basis of some selected parameters like Liquidity, Profitability, Efficiency, Leverage ratios and Market Value Ratios for the period from 2011 to 2015. The idea of this research paper is to know the short term as well as long term profitability and liquidity position of selected companies and to give suitable suggestions for improvement in their financial position.
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SAHYAJA, CH, and RAO K. S. SEKHARA. "ROLE OF BRAND LEADERSHIP ON BRAND MANAGEMENT PRACTICES - A STUDY ON HERO MOTOCORP." i-manager’s Journal on Management 13, no. 2 (2018): 31. http://dx.doi.org/10.26634/jmgt.13.2.14447.

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Dr., Aparna. J. Varma, Ashwini. J. Dr., and Vinutha. R. Ms. "Determinants of Brand Equity in two Wheeler Industry A Study with Special Reference to Hero Motocorp in Mysuru Market." International Journal of Trend in Scientific Research and Development 2, no. 6 (2019): 1346–51. https://doi.org/10.31142/ijtsrd17119.

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A brands power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands. Brand equity refers to the value of a brand. This paper tries to find the impact of select dimensions of brand equity like brand awareness, brand association, brand loyalty and perceived quality on customer&#39;s preference while purchasing a bike in Mysuru market. Dr. Aparna. J. Varma | Dr. Ashwini. J | Ms. Vinutha. R &quot;Determinants of Brand Equity in two Wheeler Industry: A Study with Special Reference to
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Regalado-Pezúa, Otto, and Gabriel Zapata. "ESTRATEGIAS DE INTERNACIONALIZACIÓN DE EMPRESAS INDIAS HACIA LATINOAMÉRICA." Multidisciplinary Business Review 12, no. 1 (2019): 1–23. http://dx.doi.org/10.35692/07183992.12.1.2.

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The objective of this publication is to analyze the ways of entry for the Indian companies in their internationaliza- tion’s process towards the Latin American market. The literature review and the results of the interviews with expert academics conclude that this process is affect by variables as; the country that receives the foreign investment; to the offer, the kind of company, economic sector in which it operates, and to the demand; the market where the company seeks to develop its internationalization. Five cases have been analyzed; two service companies: Tata Consultancy Ser- vices Limi
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Varma, Dr Aparna J., Dr Ashwini J, and Ms Vinutha R. "Determinants of Brand Equity in two Wheeler Industry: A Study with Special Reference to Hero Motocorp in Mysuru Market." International Journal of Trend in Scientific Research and Development Volume-2, Issue-6 (2018): 1346–51. http://dx.doi.org/10.31142/ijtsrd17119.

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Dissertations / Theses on the topic "MOTOCORP"

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NAGAR, ANKIT. "CRM PRACTICES IN AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO HERO MOTOCORP." Thesis, 2019. http://dspace.dtu.ac.in:8080/jspui/handle/repository/16647.

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Indian automobile industry is the fastest growing industry. Since the government has increased the Foreign Direct Investment in this sector and declined the licensing it has boomed in India as many a foreign layers has entered India since then. This has not only bring the foreign investment into India but also brought into the latest advancements and technologies in the automobile and automotive industry. The Indian economy is at continuous growing and income & sending of people has improved. So there is a good market for the automobile companies as this product has emerged as a necessity f
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SHARMA, SHAILENDER. "STUDY THE GROWTH PATTERN AND CUSTOMER PREFERENCE FOR HERO MOTOCORP PRODUCTS AFTRR SEPARATION FROM HONDA." Thesis, 2015. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17021.

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The study is majorly focused on finding the growth pattern & strategies of Hero MotoCorp (Largest Manufacturer of two wheelers in the world in terms of volumes) after separation from Honda. This study also focuses to find attributes which primarily a customer would consider as preference towards selecting a two wheeler product and overall satisfaction level. This study is focused on understanding about the various aspects of strategic Marketing for these two major two wheeler manufacturer. The reason behind selection of these particular companies as a major project is to utilize the ac
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Book chapters on the topic "MOTOCORP"

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Sen, Saurabh, and Ruchi L. Sen. "Green Manufacturing." In Waste Management. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1210-4.ch020.

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The manufacturing sector has greater responsibility for conducting and operating its business. The primary objective of every unit is to maximize profits. The manufacturing sector is the key driver of energy consumption and if an automobile consumes high fuel or if the resources are under-utilized, it is definitely the fault of the manufacturer. If we seriously need a solution to these problems, we need to change the way we design, manufacture, and sell the products. The manufacturing sector must use energy and resources efficiently. ‘Green Manufacturing' or sustainable industrial activity is
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Conference papers on the topic "MOTOCORP"

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Bulenkov, Konstantin P. "MotoCAP STA Framework: New approach to testing of embedded systems." In 2007 IEEE International Symposium on Consumer Electronics. IEEE, 2007. http://dx.doi.org/10.1109/isce.2007.4382229.

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Bin Ishak, Ismayuzri, Joseph Fisher, and Pierre Larochelle. "Robot Arm Platform for Additive Manufacturing Using Multi-Plane Toolpaths." In ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/detc2016-59438.

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This article discusses the concept of using an industrial robot arm platform for additive manufacturing. The concept being explored is the integration of existing additive manufacturing process technologies with an industrial robot arm to create a 3D printer with a multi-plane layering capability. The objective is to develop multi-plane toolpath motions that will leverage the increased capability of the robot arm platform compared to conventional gantry-style 3D printers. This approach enables print layering in multiple planes whereas existing conventional 3D printers are restricted to a singl
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Journal articles
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