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Journal articles on the topic 'Multimodal discourse analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Albert, Marilyn M. "A Multimodal Discourse Analysis of Incognegro (2008)." International Journal of Languages, Literature and Linguistics 7, no. 4 (2021): 171–76. http://dx.doi.org/10.18178/ijlll.2021.7.4.307.

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This study attempts to conduct a multimodal discourse analysis (MDA) of Incognegro (2008), a graphic novel by Mat Johnson and arts by Warren Pleece, by applying Michael Halliday’s theory of the Systemic Functional Grammar (SFG) (1994) for the written texts, i.e. the captions found on the images, and Gunther Kress and Theo van Leeuwen’s Grammar of Visual Design (GVD), or what has been recently called Systemic Functional Multimodal Discourse Analysis (SF-MDA) (1996) for the images themselves. The study employs, as well, Teun A. van Dijk’s modal of Critical Discourse Analysis (CDA) (2004), in whi

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Moura, H. "Discourse & Technology: Multimodal Discourse Analysis." IEEE Transactions on Professional Communication 48, no. 3 (2005): 329–31. http://dx.doi.org/10.1109/tpc.2005.853943.

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Wang, Shaoxiang. "Discourse and Technology: Multimodal Discourse Analysis (review)." Language 83, no. 1 (2007): 222–23. http://dx.doi.org/10.1353/lan.2007.0050.

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Sew, Jyh Wee. "Book Review: Discourse and Technology: Multimodal Discourse Analysis." Discourse & Society 16, no. 4 (2005): 584–86. http://dx.doi.org/10.1177/095792650501600409.

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Ping, Kuang. "A Visual Grammar Analysis of Lesaffre’s Website." Advances in Language and Literary Studies 9, no. 6 (2018): 38. http://dx.doi.org/10.7575/aiac.alls.v.9n.6p.38.

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The traditional discourse analysis focuses on the language analysis, but ignores the effect of non-language sources to the textual construction. At present, however, with the development of technology, pure discourses gradually decrease. There are other elements existing in the discourse more or less. The discourse analysis blending various communication semiotics is called multimodal discourse analysis. Kress and van Leeuwen (2001:2) hold that multimodality is one of the features of modern society. Multimodal Discourse Analysis is paid much attention in recent discourse analysis. The Visual G

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Singh, Mitali. "Exploring Multimodal and Critical Dimensions in Discourse Analysis: Theoretical Foundations and Methodological Approaches." International Journal of English Literature and Social Sciences 10, no. 3 (2025): 408–20. https://doi.org/10.22161/ijels.103.59.

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This paper delves into the theoretical underpinnings of discourse analysis, specifically examining its multimodal and critical dimensions. As a starting point for comprehending discourse's multimodal character, it looks at the Hallidayan Systemic Functional Linguistics (SFL) method and Mediated Discourse Analysis (MDA). While Michael Halliday's SFL places an emphasis on language's social functions and its role in meaning construction across modes, Ron Scollon's MDA places an emphasis on the significance of mediated social action in discourse. Following this, the paper moves on to Critical Disc

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Bo, Xu. "Multimodal Discourse Analysis of the Movie Argo." English Language Teaching 11, no. 4 (2018): 132. http://dx.doi.org/10.5539/elt.v11n4p132.

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Based on multimodal discourse theory, this paper makes a multimodal discourse analysis of some shots in the movie Argo from the perspective of context of culture, context of situation and meaning of image. Results show that this movie constructs multimodal discourse through particular context, language and image, and successfully publicizes western mainstream ideology.

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Li, Weizhen. "Analysis of English Teachers' Multimodal Discourse Construction and Students' Participation in the Digital Age." International Journal of Education and Humanities 16, no. 3 (2024): 70–74. http://dx.doi.org/10.54097/e6d10p63.

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In the context of the digital age, this paper delves deeply into the construction of multimodal discourse by English teachers and its relationship with students' participation. Through sorting out relevant theories, conducting empirical research, and analyzing case studies, it reveals the importance of multimodal discourse construction in English teaching. The article uses methods such as questionnaires and classroom observations to collect data, analyzes the current situation of English teachers' multimodal discourse construction, including teachers' understanding of multimodal discourse cons

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Xie, Qunli. "The interactive development of domputational models and multimodal discourse analysis theory." Advances in Engineering Innovation 14, no. 1 (2024): 75–78. https://doi.org/10.54254/2977-3903/2024.19206.

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With the rapid advancement of computational technologies and the in-depth exploration of multimodal discourse analysis theory, the intersection of these fields has become a frontier area in both technology and linguistics research. This article examines the application of computational models in multimodal discourse analysis and analyzes how innovations in multimodal discourse analysis theory drive advancements in computational models. Through empirical studies and theoretical discussions, the paper reveals the interaction mechanisms between computational models and multimodal discourse analys

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Yin, Li, and Hanita Hassan. "Multimodal Discourse Analysis of the Movie Poster Little Big Soldier." International Journal of Languages, Literature and Linguistics 7, no. 3 (2021): 101–5. http://dx.doi.org/10.18178/ijlll.2021.7.3.294.

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Movie Posters are visual media used to transmit cultural and commercial information through social semiotics such as image, text, font and color. One of the important techniques of poster design is to convey movie topics or focused information. Movie poster design has gone through two major periods in China. Between 1980s and 1990s, posters were apparently designed simple and color-vivid; entering the 21st century, with computer technology, Chinese movie posters have shown diversified expressions and propagandas, which seem more fresh and unique in artistic charm. Multimodality usually express

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Ruswardiningsih, Dini, and Rita Sutjiati Djohan. "An AQUA Advertisement’s Multimodal Discourse Analysis." International Journal of Linguistics, Literature and Translation 5, no. 1 (2022): 230–37. http://dx.doi.org/10.32996/ijllt.2022.5.1.27.

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More rapid technological advances made this a very effective medium in communicating and conveying messages to the public. Television, the internet, radio, etc., are mediums that companies frequently use in promoting their products through advertisements. Advertisements have a large influence on making consumers buy the products. Hence, the success of an advertisement will decide the sales of a product. This research was conducted to analyze how Raisa's version of the AQUA advertisement represents the image of AQUA being the most healthy and clean drinking water through the use of functional s

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Bi, Mengyuan. "Multimodal Discourse Analysis of News Pictures." Theory and Practice in Language Studies 9, no. 8 (2019): 1035. http://dx.doi.org/10.17507/tpls.0908.23.

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Multimodal discourse analysis is the analysis of different symbolic modes within a text, which breaks through many limitations of traditional discourse analysis to a great extent. This paper takes the visual grammar of Kress and Leeuwen as the theoretical framework, which gives a good explanation of the reproducing meaning, interactive meaning and composition meaning of image discourse, which is also suitable for the analysis of news picture discourse. This paper expounds how other symbolic resources interact with each other, so as to construct a complete text with linguistic symbols, and then

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Luca, Ion-Sorin. "A Multimodal Discourse Analysis in Media." Romanian Journal of English Studies 17, no. 1 (2020): 74–80. http://dx.doi.org/10.1515/rjes-2020-0009.

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Abstract This study attempts a multimodal discourse analysis of a newspaper article during the Brexit campaign. The aim is to help the audience decode and evaluate photographs and texts from media by providing a few strategies as guidance. The approach adopted for this analytical research is inspired by Halliday and Matthiessen’s An Introduction to Functional Grammar (2004). Consequently, the objects in a photograph and words in a text function similarly conveying information to the audience, and additionally, involve a similar strategy of analysis. To sum up, these strategies are intended to

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Wang, Dandan. "Multimodal Discourse Analysis of MOOC Videos." Contemporary Education and Teaching Research 4, no. 9 (2023): 483–88. http://dx.doi.org/10.61360/bonicetr232014930913.

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Massive Open Online Courses (MOOC), as a newly developed teaching mode, is just stepping into the classes of universities and the view of researchers. There are more and more professors and famous teachers in the universities beginning to make their own MOOC, which includes recording videos, designing questions and arranging discussions through MOOC platform, so as to develop rich teaching contents and vivid teaching mode, which contributes to attracting the learning interests of many learners. Especially during the outbreak of the new crown virus, online teaching has become an essential means

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Mironova, N. N., and K. Du. "Simultaneous interpreting research: balancing tradition and innovation at Lomonosov Moscow State University’s Higher School of Translation and Interpreting." Lomonosov Translation Studies Journal, no. 1, 2025 (2025): 168–87. https://doi.org/10.55959/msu2074-6636-22-2025-18-1-168-187.

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This article presents an overview of contemporary approaches to multimodal discourse analysis. In multimodal discourse studies, different definitions of mode and different foci are noted. The multimodal analysis theory of different types of discourse is considered from functionalist, cognitive and interactionist sociological perspectives and multimodal corpus analysis and multimodal empirical studies of advertising discourse are presented.

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Liu, Shuting. "A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement." JOURNAL OF ADVANCES IN LINGUISTICS 10 (March 28, 2019): 1523–34. http://dx.doi.org/10.24297/jal.v10i0.8196.

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On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.

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Lin, Haonan. "A Multimodal Discourse Analysis of English Textbooks." Journal of Education and Educational Research 13, no. 3 (2025): 30–40. https://doi.org/10.54097/h3555p30.

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The reform of information technology is gradually blurring the boundaries between different modalities such as text, image, sound and video. Instead, multimodal ways are always chosen to convey information, with no exception of English textbooks. However, multimodal research on English textbooks has shown that there are some problems regarding images used, such as the over simplicity of the content of images, the monotonous forms of images, and the rigid functions of images. The new English Curriculum Standards, however, call for the development of students’ multimodal literacy and emphasize a

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Dutova, Natalya V. "Становление социально-семиотического подхода к анализу мультимодального дискурса: обзор зарубежного опыта". Vestnik of Northern (Arctic) Federal University. Series Humanitarian and Social Sciences, № 3 (20 вересня 2024): 64–73. http://dx.doi.org/10.37482/2687-1505-v362.

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The article provides a brief overview of the origination of the foreign socio-semiotic approach to multimodal discourse analysis. Using the methods of diachronic analysis, interdisciplinary synthesis, abstraction and analogy, the author describes the formation and development of complex socio-communicative research technologies in combination with socially constructed cultural resources. Primary attention is paid to the development of multimodal research in social semiotics. The article characterizes M. Halliday’s idea of metafunctionality in relation to language and human social life, which p

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Lu, Chenling. "A Study of College English Listening Comprehension Strategies from the Perspective of Multimodal Discourse Analysis." World Journal of Education and Humanities 7, no. 2 (2025): p78. https://doi.org/10.22158/wjeh.v7n2p78.

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This paper discusses the application of multimodal discourse analysis theory in college English listening comprehension strategies. Through a literature review, it analyzes the current situation of college English listening teaching and points out the potential of multimodal discourse analysis in enhancing the effect of listening comprehension. The article proposes a listening comprehension strategy based on multimodal discourse analysis and demonstrates its implementation effect through a case study. Finally, it summarizes the advantages and challenges of multimodal discourse analysis in list

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Xu, Longhua, Lei Wang, and Yanni Luo. "Multimodal Discourse Interpretation of the Paris Olympics Mascot." Quality in Sport 32 (November 14, 2024): 55976. http://dx.doi.org/10.12775/qs.2024.32.55976.

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Background: This study aims to analyze the design intention of the mascot of the Paris Olympics from a multimodal perspective. As the host of the 2024 Olympic Games, Paris' mascot carries rich meanings. With globalization and technological advancement, information spreads multimodally, and multimodal discourse analysis is important to understand how the mascot interacts with different audiences, conveys meanings as well as bridges cultural differences, and spreads the Olympic spirit and cultural heritage of the host country. Methods: Taking Kress and Van Leeuwen's visual grammar as the theoret

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Rizwan, Snobra. "Multimodal signs in (non)heteronormative discourse of transnational Hindi cinema: the case study of Hindi film Dostana." Revista Alicantina de Estudios Ingleses, no. 27 (November 15, 2014): 179. http://dx.doi.org/10.14198/raei.2014.27.11.

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This article conducts a detailed analysis of multimodal signifiers in a popular Hindi film Dostana (meaning friendship) with particular focus on film’s (non) heteronormative and sexist system of signification. The signifiers that construct gender and sexual stereotypical worldview of the film are analyzed following Lazar’s (2007) conception of feminist critical discourse analysis and Wodak’s (2001) framework of Discourse Historical Approach which proposes three simultaneously functioning aspects of discourse, i.e. immanent, diagnostic and prognostic. The multimodal signifiers in the film are a

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Ni Made Sila Ulati. "Multimodal Critical Discourse Analysis on advertisement of Colgate." International Journal of Systemic Functional Linguistics 4, no. 1 (2021): 10–13. http://dx.doi.org/10.55637/ijsfl.4.1.4092.10-13.

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This study aims to analyze the advertisement of Colgate in audiovisual formed, when Colgate advertisement is one of the Super Bowl commercial break in USA. This study applies on semantic approach focused on the multimodal discourse analysis. In the semiotic sense, signs are words, images, sounds, gestures, and objects are also called multimodal, as it is said (Anstey & Geoff, 2010) a text is said to be a multimodal text if the text has two or more semiotic systems. There are five types of semiotic systems, e.g. linguistic, visual, audio, gestural, and layout. The method applied in this stu

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Du, Caixia. "A Multimodal Discourse Analysis for Chengdu’s Promo." Creativity and Innovation 6, no. 2 (2022): 46–51. http://dx.doi.org/10.47297/wspciwsp2516-252708.20220602.

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Wulan Sari, Venti. "A Multimodal Discourse Analysis in Pantene Advertisement." International Journal of Linguistics, Literature and Translation 4, no. 10 (2021): 21–30. http://dx.doi.org/10.32996/ijllt.2021.4.10.4.

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Advertisement is a persuasive media aimed at persuading and influencing the public. Every day, the advertisement can be found anywhere, such as in a newspaper, television, radio, and also magazine. Pantene is a shampoo product that is very famous especially among women. Its advertisement can be found almost in every media. In this research, the researcher aims to investigate how Pantene Indonesian ads verbally and visually represent the image of women with beautiful strong hair and the ads’ differences by means of Halliday’s transitivity system (2014) and Kress and van Leeuwen’s (2006) point o

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SINDA and Ahmad Jum’a Khatib Nur Ali. "A Multimodal Discourse Analysis of “Lathi” Song." International Journal of Linguistics, Literature and Translation 5, no. 1 (2022): 66–72. http://dx.doi.org/10.32996/ijllt.2022.5.1.9.

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Music has a personal interest in its individual. It can deliver happiness for those who listen to it. On the other hand, the music should correlate with its pictures through the video clip, such as color, sound, gesture, etc. This article attempts to investigate and explore the interpersonal meaning of the LATHI Song. This study was conducted qualitatively using a descriptive-analytical study to check how different semiotic and modes such as music, sound, speech, color, action, and facial expression work together to build the interpersonal meaning. LATHI song is successful in attracting audien

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Pratiwy, D., and S. Wulan. "Multimodal Discourse Analysis in Dettol Tv Advertisement." KnE Social Sciences 3, no. 4 (2018): 207. http://dx.doi.org/10.18502/kss.v3i4.1932.

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Constantinou, Odysseas. "Multimodal Discourse Analysis: Media, modes and technologies." Journal of Sociolinguistics 9, no. 4 (2005): 602–18. http://dx.doi.org/10.1111/j.1360-6441.2005.00310.x.

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Thomas, Martin. "Evidence and circularity in multimodal discourse analysis." Visual Communication 13, no. 2 (2014): 163–89. http://dx.doi.org/10.1177/1470357213516725.

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Roderick, Ian. "Multimodal critical discourse analysis as ethical praxis." Critical Discourse Studies 15, no. 2 (2017): 154–68. http://dx.doi.org/10.1080/17405904.2017.1418401.

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Fadhil, Wasan N. "Pragma-Multimodal Discourse Analysis of Environmental Slogans." Journal of Language Teaching and Research 15, no. 3 (2024): 911–19. http://dx.doi.org/10.17507/jltr.1503.24.

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One of the most effective ways to create awareness among people to care for the environment and keep it serene is framing slogans in images. This paper is a pragma-multimodal analysis of environmental slogans with images created on different social media platforms. It aims to discover the illocutionary act of each text and explore how each text cooperates with its image to create a comprehensive meaning. The dataset selected for this paper includes ten slogans with images. This paper was conducted qualitatively using a descriptive-analytical approach. Findings reveal that these slogans convey

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Chithra, S. Aswini. "Revisiting Femvertising - Analysing through Multimodal Discourse Analysis." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 11 (2021): 1572–78. http://dx.doi.org/10.17762/turcomat.v12i11.6086.

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The depiction of Women in advertising gained considerable academic attention, fuelled by the feminist movements and progression of women’s role in society. Early studies reported the depiction of women stereotyped with domestic work, dependent to men and sexually objectified grounding with gender roles. In 2015, SheKnows Media, a digital lifestylecompany introduced the term Femvertising Awards to feature brands who break down the gender stereotypes by empowering women in advertising campaigns. This paper intends to examine the impression of Femvertisingon the representation of women in relatio

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Salsabila, Verosiana Vira, Eka Dyah Puspita Sari, and Ika Maratus Solikhah. "Multimodal Discourse Analysis on Geopark Kebumen Website." Tourisma: Jurnal Pariwisata 7, no. 1 (2025): 49. https://doi.org/10.22146/gamajts.v7i1.104601.

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Sustainable tourism is the most suitable concept to protect Indonesian realms and cultural diversity besides the tourist destination’s development. One of the websites that displays sustainable tourism is geoparkkebumen.id. This research aims to describe the verbal and visual modes on the homepage display of the website. It is qualitative research with purposive sampling in getting the data. The data is analyzed using Kress & van Leeuwen’s, Lamb’s, and Peirce’s theories. The result of the analysis shows that the website uses some figurative language as the verbal modes. Assonance appears a

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Mesinioti, Polina. "Multimodal discourse analysis in health communication: sketching out the field." Qualitative Health Communication 4, no. 1 (2025): 2–16. https://doi.org/10.7146/qhc.148808.

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Background: Multimodal discourse approaches have only recently gained consistent prominence in health communication research. The theoretical and methodological underpinnings of each approach, and their contribution to the health communication domain, require further articulation. Aim: This article aims to sketch out the field, showcasing the methodological strengths and limitations of multimodal discourse approaches, and their potential contribution to health research. Methods: The article reviews four established and emerging multimodal discourse approaches used in health communication resea

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Liang, Mei-Ya. "Beyond elocution: Multimodal narrative discourse analysis of L2 storytelling." ReCALL 31, no. 01 (2018): 56–74. http://dx.doi.org/10.1017/s0958344018000095.

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AbstractDrawing upon research on narrative and speech styles and on digital and multimodal communication, the author proposes multimodal narrative discourse analysis (MNDA) with associated pedagogical and analytical procedures to teach and study storytelling. The second language (L2) students first participated in multimodal narrative simulations in the virtual world of Second Life. The university students then presented, evaluated, and revised stories in both face-to-face and digital contexts through multiple modalities and technologies. MNDA further provided tools and methods for analyzing t

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Rifpan Putra Afriansyah, Eva Tuckyta Sari Sujatna, and Nani Darmayanti. "A Multimodal Discourse Analysis on Street Graffities about Indonesian Police." SALEE: Study of Applied Linguistics and English Education 6, no. 1 (2025): 271–87. https://doi.org/10.35961/salee.v6i1.1702.

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The purpose of this writing is to uncover how graffiti can multimodally represent Indonesian police and create ideology through the use of its textual and visual element. This writing is descriptive qualitative research with multimodal discourse analysis approach. The data of this research are collected through the internet, as the real graffities have been erased from the real-life locations. The data of this research consist of virtual images and sentences of the graffiti that have been documented. The data are analysed through the use of Gunther Kress and Theo van Leeuwen’s multimodal disco

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Li, Junjie. "Research on the Subtitle Translation of The Legend of Sealed Book from the Perspective of Multimodal Discourse Analysis." Journal of Education and Educational Research 8, no. 3 (2024): 150–54. http://dx.doi.org/10.54097/ywjhf432.

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With the innovation of multimedia technology, a vast array of Chinese films has been rapidly translated and disseminated internationally, significantly enhancing the soft power of Chinese culture. As a quintessential multimodal text, the subtitling of films necessitates an analysis and interpretation of the multimodal discourse within them. The theory of multimodal discourse analysis, which takes multimodal discourse as its subject, provides a scientific analytical framework and practical guidance for the multimodal translation of film subtitles. Therefore, this paper employs the framework of

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Jiayi, Wu. "Harmonious Discourse Analysis of Multimodal Eco-Speech in Western Contexts." Studies in Linguistics and Literature 8, no. 2 (2024): p204. http://dx.doi.org/10.22158/sll.v8n2p204.

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Based on the theory of harmonious discourse analysis and dynamic multimodal analysis, this paper studies an eco-speech video Man vs Earth in Western contexts. It is found that although harmonious discourse analysis is dependent on China’s development context, it is not contextually limited and can be employed to analyze the relationship between human beings, society and nature in multimedia ecological discourse in Western contexts, proving the interpretation power of harmonic discourse analysis in non-Chinese contexts. This study broadens the application context scope of harmonious discourse a

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Zhao, Haohao. "A Multimodal Discourse Analysis of Advertisements and Movie Posters." Lecture Notes in Education Psychology and Public Media 59, no. 1 (2024): None. http://dx.doi.org/10.54254/2753-7048/59/20241790.

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Multimodal discourse analysis, grounded in Halliday's Systemic Functional Grammar, has been widely applied in advertising, movie posters, and e-commerce. Studies often use Kress and Van Leeuwen's visual grammar to understand how images convey meaning. It will compare the multimodal theoretical analysis of movie posters and ads, focusing on textual, color, and layout modalities, as well as stylistic features and internal modalities. Additionally, we will explore enhancing user experience in advertisements through multimodal analysis, aiming to increase impact, expressiveness, user engagement, a

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Pricilia, Marcella, and Ichwan Suyudi. "A Multimodal Critical Discourse Analysis of “Garnier Sakura White” Advertisement." International Journal of English and Applied Linguistics (IJEAL) 3, no. 1 (2023): 28–38. http://dx.doi.org/10.47709/ijeal.v3i1.2095.

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Television ads are one of the many types of mass media advertisements that inevitably surround people's lives today. It is a multimodal discourse in which the text consists of complex meaning resources. The objective of this research is to analyze the multimodality of the "Garnier Sakura White" television ads and determine the meaning that the producers intend to convey through this advertising image. This research analyzes it using multimodal discourse analysis, multimodal discourse analysis is required to delve deeper into the meaning or message to be conveyed through an advertisement. The r

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Er, Ibrahim. "The voiceless in The Voice: A multimodal critical discourse analysis." Text & Talk 40, no. 6 (2020): 705–32. http://dx.doi.org/10.1515/text-2020-2071.

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AbstractThis article highlights the importance of multimodality in the study of discourse with a discussion of a segment from the Turkish adaptation of the global television format, The Voice. In the segment under discussion, a contestant is disqualified from the show by the host for her allegedly disrespectful style of speech towards the coaches. Departing from traditional (sociolinguistic) critical discourse analysis, the article seeks to unveil the deep power discourse hidden in the multimodal landscape of the show by extending the scope of discourse analysis to include both linguistic and

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Isti'anah, Arina, and Anindita Dewangga Puri. "NATURE IN INDONESIAN TOURISM: A MULTIMODAL DISCOURSE ANALYSIS." Widyaparwa 50, no. 2 (2022): 319–31. http://dx.doi.org/10.26499/wdprw.v50i2.1159.

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In tourism promotion, nature has been considered a key factor in persuading tourists to visit. Nature has been studied by many researchers using linguistic analysis, such as metaphor and rhetorical devices, to attach it to beauty and paradise. However, tourism promotion in social media now also requires multimodal modes to communicate with readers. The choice of shot strategies, frame size, and eye level in the visual source are powerful features to position readers in virtual communication. Therefore, this paper addresses multimodal strategies to present Indonesian nature in the tourism websi

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Tallapessy, Albert, Indah Wahyuningsih, and Riska Ayu Anjasari. "Postcolonial Discourse in Coogler’s Black Panther: A Multimodal Critical Discourse Analysis." Jurnal Humaniora 32, no. 1 (2020): 75. http://dx.doi.org/10.22146/jh.47234.

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This article deals with the investigation of the existence of postcolonial discourse in Coogler’s Black Panther (2018). The study aims to reveal and examine the existence of social issues related to Bhabha’s notion of postcolonialism represented through visual and linguistic elements in the movie. Fairclough’s (1989,2001, 2010) Critical Discourse Analysis, Kress and van Leeuwen’s (2006) Reading Images, Halliday’s Systemic Functional Linguistics (2004) and Bhabha’s (1994) Postcolonialism are used to conduct this research. The result of the study shows that postcolonial discourse is proved repre

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Lewin-Jones, Jenny. "Discourses of ‘internationalisation’: a multimodal critical discourse analysis of university marketing webpages." Research in Post-Compulsory Education 24, no. 2-3 (2019): 208–30. http://dx.doi.org/10.1080/13596748.2019.1596418.

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Alifah, Nur, and Agus Rohmat Hidayat. "A Multimodal Discourse Analysis of Wardah Cosmetics Advertisement." Jurnal Impresi Indonesia 3, no. 3 (2024): 260–66. http://dx.doi.org/10.58344/jii.v3i3.4734.

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This research paper presents a comprehensive multimodal discourse communication (MDC) of a selected advertisement from Wardah Cosmetics. This research explores the analysis of multiple modes of advertising for Wardah Islamic beauty products. The research employed a descriptive qualitative approach to examine visual elements present in Wardah beauty advertisements. It incorporated the Bahasa Halliday Metafunction component and the multimodal discourse analysis framework Kress and Van Leeuwen developed. Through this analysis, the research aims to provide valuable insights into the discursive str

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Perangin-angin, Alemina. "MEME UNDERTOOK A SOCIOLOGICAL ANALYSIS OF VACCINES UTILIZING VARIOUS MULTIMODAL VOICE." Linguistik, Terjemahan, Sastra (LINGTERSA) 4, no. 1 (2023): 1–10. http://dx.doi.org/10.32734/lingtersa.v4i1.10690.

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Abstract  Following the COVID-19 epidemic, a massive vaccination drive has impacted the global social fabric. This article explains multimodal discourse analysis, often known as multimodal content analysis, a qualitative content analysis method. The term "multimodal discourse analysis" refers to studying different communication modalities. It also gives scholars an example of multimodal discourse analysis that they may use to guide future research and start a debate about the possible benefits and problems of using several forms of communication. It has been thoroughly described th

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Lin, Peiyang, and Dijiang Luo. "Subtitle Translation from the Perspective of Multimodal Discourse." International Journal of Education and Humanities 6, no. 1 (2022): 176–79. http://dx.doi.org/10.54097/ijeh.v6i1.3087.

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Film and television works are multimodal discourse composed of a variety of symbol systems such as text, sound and image, so the audience's various senses can be mobilized at the same time when watching movies. Starting from the perspective of multimodal discourse analysis, this paper applies Delu Zhang’s theoretical framework of multimodal discourse analysis to analyze the subtitle translation of Harry Potter and the Philosopher's Stone from four aspects: culture, context, content and expression, so as to understand the influence of multimodal on subtitle translation.

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Lv, Yan, Wenqian Ni, and Yujiao Tan. "An Overview of Research on Multimodal Teaching and Learning." Journal of Education and Educational Research 8, no. 3 (2024): 492–95. http://dx.doi.org/10.54097/qp4jg551.

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With the development of modern information technology, there emerges an increasing trend of multimodal teaching and learning. Teachers are required to employ a wide range of materials such as textbooks, diagrams, photographs and drawings to facilitate students’ learning. Thus, the significance of applying multimodal textbook discourse into classroom setting is also becoming increasingly pronounced. This article takes a retrospective look at the related previous studies on multimodal teaching and learning, which cover a wide variety of perspectives, including the multimodal discourse analysis,

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Azkiyah, Intan, Didin Nuruddin Hidayat, Alek Alek, and Ratna Sari Dewi. "A MULTIMODAL DISCOURSE ANALYSIS OF DISNEYPLUS HOTSTAR INDONESIA TV ADVERTISEMENT." JELLT (Journal of English Language and Language Teaching) 5, no. 1 (2021): 14–24. http://dx.doi.org/10.36597/jellt.v5i1.10023.

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This research aims to explore the multimodal analysis of the DisneyPlus Hotstar Indonesia TV Advertisement. This research uses descriptive qualitative methods. This research data are text, symbols, images, sounds, and gestures used in DisneyPlus Hotstar Indonesia TV advertisements. The data were obtained from the DisneyPlus Hotstar Indonesia TV advertisement. Besides, the famous tagline from this advertisement is â€œPilih Semaumu, Untuk Semuaâ€ (Choose all you want, for all). The results show that DisneyPlus Hotstar Indonesia TV advertisement has a multimodal semiotic system consisting of lin

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Hu, Chunhua. "The Application of Multimodal Discourse Analysis in College Business English Teaching." Advances in Higher Education 3, no. 4 (2019): 54. http://dx.doi.org/10.18686/ahe.v3i4.1533.

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<p>Business English is an English teaching model based on the business use and with some certain value. In the process of college business English teaching, college business English teaching based on multimodal discourse has become the mainstream of education. In the college business English teaching in colleges and universities, we should pay attention to the innovation of teaching mode and re-examine the value of business English teaching. This paper discusses the application of multimodal discourse analysis in college business English teaching, expounding the concept of multimodal dis

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Agung Farid Agustian. "IDEOLOGY IN ADVERTISING DISCOURSE: A MULTIMODAL ANALYSIS APPROACH." JELA (Journal of English Language Teaching, Literature and Applied Linguistics) 3, no. 2 (2021): 21–33. http://dx.doi.org/10.37742/jela.v3i2.55.

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The multimodal analysis tries to analyze the practice of semiotic discursive or non-discursive discourse such as language, visual images, materials, and architecture. The tool for analyzing semiotic objects is one of the analytical tools in systemic functional linguistics (SFL). The formulation of the problem in this study is the form of representation of ideas in advertising discourse based on the meaning and function of grammatical semantics. Specifically, the research question is the ideology in advertising discourse in ideational, interpersonal, and textual aspects. This study tries to ana

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