Relevant bibliographies by topics / Negative purchase intent

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  1. Journal articles
  2. Dissertations / Theses
  3. Conference papers

Academic literature on the topic 'Negative purchase intent'

Author: Grafiati
Published: 1 June 2024
Last updated: 31 July 2025

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Journal articles on the topic "Negative purchase intent"

1

Han, Jung Ah, Elea McDonnell Feit, and Shuba Srinivasan. "Can negative buzz increase awareness and purchase intent?" Marketing Letters 31, no. 1 (2019): 89–104. http://dx.doi.org/10.1007/s11002-019-09501-y.

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Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor. "Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media." Journal of Marketing 82, no. 1 (2018): 37–56. http://dx.doi.org/10.1509/jm.16.0055.

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Although research has examined the social media–shareholder value link, the role of consumer mindset metrics in this relationship remains unexplored. To this end, drawing on the elaboration likelihood model and accessibility/diagnosticity perspective, the authors hypothesize varying effects of owned and earned social media (OSM and ESM) on brand awareness, purchase intent, and customer satisfaction and link these consumer mindset metrics to shareholder value (abnormal returns and idiosyncratic risk). Analyzing daily data for 45 brands in 21 sectors using vector autoregression models, they find
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Lubis, M. Faisal Ridho, Endang Sulistya Rini, and Fadli . "The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users)." International Journal of Research and Review 9, no. 8 (2022): 258–74. http://dx.doi.org/10.52403/ijrr.20220823.

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The development of non-cash payment instruments is currently progressing at a fast rate in parallel with technological breakthroughs. This research intends to identify and analyze the influence of promotion, perceived convenience, and perceived usefulness on the purchase decisions of BNI Tapcash e-toll cards, with purchase intention serving as an intervening variable (a case study on MKTT toll road users). This study's analysis consists of descriptive analysis and path analysis. According to the results of this study, promotion has a significant positive impact on purchase intent. Perceived co
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Suzuki, Takashi, Taro Oishi, Hisashi Kurokura, and Nobuyuki Yagi. "Which Aspects of Food Value Promote Consumer Purchase Intent after a Disaster? A Case Study of Salmon Products in Disaster-Affected Areas of the Great East Japan Earthquake." Foods 8, no. 1 (2019): 14. http://dx.doi.org/10.3390/foods8010014.

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This research examined post-disaster consumer perception of food value and their effects on purchase intent by focusing on Japanese seafood industry after the Great East Japan earthquake. Online surveys on consumers living in Tokyo and Osaka Prefectures were conducted to investigate consumer value perceptions of Miyagi salmon in 2012 and 2015. Multiple-group structural equation modeling (SEM) on the 2012 survey results showed that desire to contribute to restoration (social value) had the greatest positive influence on purchase intent in both regions. Concern about radiation threats (safety va
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Syaidatina Aisyah, Nabilla. "Pengaruh Manfaat, Kemudahan Penggunaan, dan Risiko yang Dirasakan Terhadap Keputusan Pembelian Aktual pada Aplikasi Bibit." COMSERVA Indonesian Jurnal of Community Services and Development 2, no. 12 (2023): 2942–51. http://dx.doi.org/10.59141/comserva.v2i12.709.

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Development in the field of investment and financial technology is inevitable. Financial technology at this time provides services for beginners in investing. This study aims to increase knowledge about the effect of perceived benefits, perceived risks, perceived ease of use, trust, and online purchase intent on actual purchases in making investment purchases on the Bibit application. Data collection was carried out by distributing questionnaires conducted from December 2022 to January 2023. Furthermore, this study used a non-probability sampling method with purposive sampling techniques, whil
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Pinsuwan, Ammaraporn, Suntaree Suwonsichon, Penkwan Chompreeda, and Witoon Prinyawiwatkul. "Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee." Foods 11, no. 2 (2022): 180. http://dx.doi.org/10.3390/foods11020180.

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The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were evaluated by eight trained descriptive panelists for intensities of 26 sensory attributes and by 100 brewed black coffee users for acceptance, purchase intent and emotions. Results showed that the samples exhibited a wide range of sensory characteristics, and large differences were mainly described by the attributes coffee identity
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Silva, Sérgio Schwetter, Denilson Carrijo Ferreira, José Eduardo Ferreira Lopes, and Luciana Carvalho. "ARTIFICIAL INTELLIGENCE AND BUYING BEHAVIOR: EXPLORING THE BALANCE BETWEEN CONVENIENCE AND PRIVACY IN E-COMMERCE FROM THE PERSPECTIVE OF REGIONALITY." ARACÊ 7, no. 7 (2025): 39930–52. https://doi.org/10.56238/arev7n7-277.

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Purpose: The study explores how the convenience provided by Artificial Intelligence (AI) in e-commerce affects the purchase intention of Brazilian consumers, considering concerns about data privacy and trust in technology in different regions of Brazil.Methodological Approach: Quantitative-descriptive research was adopted using a cross-sectional survey through an online questionnaire. The analysis of the interrelationships and testing of the hypotheses was carried out through the Structural Equation Modeling technique (PLS-SEM). Findings: The convenience provided by AI has a significant positi
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Cordova, Wilson. "INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS." EUrASEANs: journal on global socio-economic dynamics, no. 2(45) (March 30, 2024): 262–70. http://dx.doi.org/10.35678/2539-5645.2(45).2024.262-270.

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The effects of Instagram on the consumption intent of Filipino millennials aged 27 to 42 who live in Manila are being quantitatively studied; they have been active online users. Through online surveys in 2020 and 2021, research focuses on how people use and like it and their role in online influence. The Likert-scale survey instrument was employed to conduct the reliability analysis, which confirmed the consistency of parameters such as customer trust and choices made by Instagram influencers. Regression analysis derives the most important predictors by identifying the respective significant p
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Grewal, Lauren, Andrew T. Stephen, and Nicole Verrochi Coleman. "When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest." Journal of Marketing Research 56, no. 2 (2019): 197–210. http://dx.doi.org/10.1177/0022243718821960.

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Consumers frequently express themselves by posting about products on social media. Because consumers can use physical products to signal their identities, posting about products on social media may be a way for consumers to virtually signal identity. The authors propose that there are conditions in which this action can paradoxically reduce a consumer’s subsequent purchase intentions. Five experiments demonstrate that posting products on social media that are framed as being identity-relevant can reduce a consumer’s subsequent purchase intentions for the same and similar products, as this acti
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10

Gurdian, Cristhiam E., Damir D. Torrico, Bin Li, Georgianna Tuuri, and Witoon Prinyawiwatkul. "Effect of Informed Conditions on Sensory Expectations and Actual Perceptions: A Case of Chocolate Brownies Containing Edible-Cricket Protein." Foods 10, no. 7 (2021): 1480. http://dx.doi.org/10.3390/foods10071480.

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Currently, many consumers are reluctant to consume edible-cricket protein (ECP). Chocolate brownie (CB) formulations without (WO) and with (W) 6%w/w ECP (CBWO and CBW, respectively) were presented under two informed conditions: formulated without ECP (ECP−) and formulated with ECP+benefits (ECP+). CBWO− (CBWO presented with the “ECP−” claim), CBWO+ (CBWO presented with the “ECP+” claim), CBW− (CBW presented with the “ECP−” claim), and CBW+ (CBW presented with the “ECP+” claim) were evaluated by 210 consumers for expected and actual attribute liking, and after-tasting consumption and purchase i
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Dissertations / Theses on the topic "Negative purchase intent"

1

Atouati, Samed. "Du texte aux chiffres : La NLP pour la prédiction des actifs financiers." Electronic Thesis or Diss., Institut polytechnique de Paris, 2022. http://www.theses.fr/2022IPPAT026.

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L’objectif de la thèse est d’étudier à quel point les données en langage naturel peuvent être utiles pour mieux comprendre les relations entre le sentiment public et les entreprises, ainsi qu’entre ce sentiment et les changements de prix sur les marchés. Pour ce faire, nous étudions des données NLP provenant de différentes sources : Twitter, les rapports des entreprises et Reddit. Nous obtenons des résultats prometteurs pour certaines sources, tandis que d’autres n’ont qu’une utilité limitée en ce qui concerne l’évolution des cours des actifs. Elles restent cependant pertinentes pour comprendr
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Conference papers on the topic "Negative purchase intent"

1

Atouati, Samed, Xiao Lu, and Mauro Sozio. "Negative Purchase Intent Identification in Twitter." In WWW '20: The Web Conference 2020. ACM, 2020. http://dx.doi.org/10.1145/3366423.3380040.

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Parker, Kevin, Philip Nitse, and Albert Tay. "The Impact of Inaccurate Color on Customer Retention and CRM." In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3333.

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The number of Internet purchases continues to increase, making customer relationship management even more critical in today’s Internet marketplace. Keeping existing customers satisfied is much more cost effective than acquiring new customers. However, the Internet has been plagued by inaccurate color representation since the advent of e-commerce. Color inaccuracy has many negative consequences, the most important of which is customer defections. This paper communicates the findings of a survey conducted to assess consumer opinions about Internet purchases. Results indicate that consumers are a
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3

Both, Lilly Elisabeth. "WILLINGNESS TO SHARE PERSONAL INFORMATION." In International Psychological Applications Conference and Trends. inScience Press, 2021. http://dx.doi.org/10.36315/2021inpact096.

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"The purpose of this study was to examine the factors that influence an individual’s choice to share personal information online. Specifically, the role of age, gender, personality, overall media exposure, and perceived risks and benefits were examined in relation to a willingness to share personal information that differed in sensitivity (high school grades, medical records, income) and differed in target audience (social media, online store, general public). A total of 202 individuals participated in this survey study. The majority were young (M age = 22.46 years, SD = 5.77), single (83.7%),
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بن داود, أسية. "-Marketing in The Corona Pandemic and its Role in Activating E-Commerce in Algeria." In I . I N T E R N A T I O N A L R E S E A R C H C O N G R E S S F O R E C O N O M I C A N D A D M I N I S T R A T I V E S T U D I E S. Rimar Academy, 2022. http://dx.doi.org/10.47832/economiccongress1-8.

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The outbreak of the health crisis of Corona virus, also known as (Covid-19 pandemic) has helped in the emergence of the economic concept of e-marketing despite the various negative repercussions that the pandemic had on various other aspects of human life, namely, the imposition of strict preventive policies such as home quarantine and social distancing. These regulations changed the nature of the Algerian consumer behavior and the way he purchases his products, goods and services. Accordingly, and to achieve positive results that help bridging the gap between the producer and the consumer in
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Journal articles
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