Relevant bibliographies by topics / Online advertising ads

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Online advertising ads'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Online advertising ads"

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Behboudi, Mehdi, and Hamideh Mokhtari. "Online Advertising." International Journal of Innovation in the Digital Economy 8, no. 3 (2017): 49–64. http://dx.doi.org/10.4018/ijide.2017070104.

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The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. In o
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Santirianingrum Soebandhi and Bayu Fadian Putra. "Online newspapers and banner Ads." International Journal of Business Ecosystem & Strategy (2687-2293) 5, no. 2 (2023): 94–101. http://dx.doi.org/10.36096/ijbes.v5i2.407.

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Rapid growth in online advertising revenues indicates that World Wide Web advertising is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility and providing informative information in commercials. The current study analyzes the effectiveness of banner advertising and examines the impacts of (1) advertiser credibility and (2) informative advertisement on consumer attitudes toward advertisements and brands advertised on the online newspaper website detik.com. A survey of 104 respondents aged 16-3
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Berlian, Christian Wahyu. "Traffic online ads design through Advertising effectiveness “A case of online banner ads on the Tribun Bali website page”." REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES 2, no. 2 (2021): 91–103. http://dx.doi.org/10.38043/revenue.v2i2.4164.

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Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target. There are many factors that affect the effectiveness of advertising such as the stimulus of advertising, advertising messages, and advertising media. The purpose of this study is to examine the effect of Advertising Stimulus, Advertising Messages, and Advertising Media on Advertising Effectiveness. The object of this research is the TribunBali website and the number of responden
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Яшин, М. О. "Business promotion with video ads." Экономика и предпринимательство, no. 7(132) (October 11, 2021): 685–87. http://dx.doi.org/10.34925/eip.2021.132.7.120.

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В статье проведено исследование о том, что видеореклама при продвижении бизнеса представляет собой перспективное направление рекламной деятельности. В условиях цифровизации общества онлайн видеореклама становится основным двигателем прогресса в деятельности организации. В настоящее время интерес предпринимателей к видеорекламе в формате онлайн превысил внимание к телевизионной рекламе, которая длительное время лидировала. Сформулированы выводы о преимуществе онлайн видеорекламы для продвижения бизнеса. Исследован пример продвижения видеорекламы в социальной сети Instagram и сформулированы осно
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M., Chorna, Smolnyakova N., Shynkar S., and Petlenko K. "MODERN FEATURES OF THE DEVELOPMENT OF INTERNET ADVERTISING." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 8, 2019): 112–22. https://doi.org/10.5281/zenodo.2535420.

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<em>Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on pages of results search, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. A newer form of online advertising is Native Ads; they go in a website&#39;s news line and are supposed to improve
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Ballard, Andrew O., D. Sunshine Hillygus, and Tobias Konitzer. "Campaigning Online: Web Display Ads in the 2012 Presidential Campaign." PS: Political Science & Politics 49, no. 03 (2016): 414–19. http://dx.doi.org/10.1017/s1049096516000780.

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ABSTRACTAlthough much of what we know about political advertising comes from the study of television advertising alone, online advertising is an increasingly prominent part of political campaigning. Research on other online political communication—especially candidate websites, blogs, and social media—tends to conclude that these communications are aimed primarily at turning existing supporters into campaign donors, activists, and volunteers. Is a similar communication strategy found in online display ads—those ads placed adjacent to website content? In one of the first systematic analyses of
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MOHAMED, BENMANSOUR, and HDOUCH YOUCEF. "EXAMINING MOROCCAN DIGITAL ADVERTISING : INSIGHTS INTO ONLINE POPUP ADS." Seybold Report Journal 18, no. 09 (2023): 1534–47. https://doi.org/10.5281/zenodo.8425765.

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<strong>Abstract </strong> Online advertising has become an integral part of the digital ecosystem, with businesses seeking innovative ways to reach their target audience. One prominent form of online advertising is the use of pop-up ads, which have gained a significant presence on various platforms. In recent years, Moroccan online popup ads on YouTube have witnessed a noticeable surge, captivating users&#39; attention and sparking debates about their impact on the user experience. This article explores the rise of Moroccan popup ads on YouTube, their strategies, the challenges faced by users
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Zhou, Zimeng. "Digital Transformation of Advertising: Trends, Strategies, and Evolving User Preferences in Online Advertising." Highlights in Business, Economics and Management 23 (December 29, 2023): 1224–29. http://dx.doi.org/10.54097/3088d623.

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This study discusses the evolving trends in online advertising, diverse marketing models, and changing user needs. From the early development of the Internet, especially in the early 1990s, to the emergence of numerous advertising formats, online advertising has become an integral part of modern marketing. Different types of online advertisements, such as banner ads, pop-up ads, video ads, native ads, search engine ads, and social media ads, fulfill different needs of advertisers. In addition, the study also explores diverse marketing models for online advertising, including pay-per-click, pay
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Dadakhan, Raimbayev. "ISSUANCE OF ADS ON SITES." THEORETICAL ASPECTS IN THE FORMATION OF PEDAGOGICAL SCIENCES 1, no. 1 (2022): 61–62. https://doi.org/10.5281/zenodo.7030956.

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Watts, Alison. "Fairness and Efficiency in Online Advertising Mechanisms." Games 12, no. 2 (2021): 36. http://dx.doi.org/10.3390/g12020036.

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Online advertising often involves targeting ads to certain types of consumers where ads are commonly sold by generalized second price auctions. However, such an auction or mechanism could be considered unfair if similar consumers are consistently shown different ads or consistently receive different payoffs. Results show that such ascending bid auctions may result in unfair treatment and additionally that uncertainty regarding an ad’s value can result in inefficiency. An alternative way to assign ads to consumers is presented called the random assignment mechanism. Results show that the random
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Dissertations / Theses on the topic "Online advertising ads"

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Högström, Julia, and Ellen Wallin. "Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33990.

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Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. However, previous research shows that high frequency is one of the most important issues within programmatic advertising and not all ads bought programmatically is in frame of a good frequency. Furthermore, theories indicate that frequency influences consumers’ attitudes towards advertising, which le
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Summers, Christopher Summers. "Behaviorally Targeted Ads as Implied Social Labels." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1462959384.

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Wallin, Clas, and Sara Wisseng. "Konsten att förmedla online-annonser : En studie om vilken typ av online-annonser som används för att nå ut till internetanvändare på ett mindre påträngande sätt." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31873.

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Påträngande och störande annonser har blivit alltmer vanligt på internet vilket har medfört att konsumenter fått en alltmer negativ inställning till online-annonser. Därmed har användningen av mjukvaror för blockering av annonser på senare tid blivit alltmer vanligt. Detta har medfört minskningar i reklamintäkter för företag som använder sig av webbaserad marknadsföring, vilket har lagt för handen att de måste anpassa sina online-annonser till konsumenten för att kunna hålla verksamheten lönsam. Syftet med denna studie är att undersöka vilken typ av online-annonser som används för att nå ut ti
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Jin, Yun. "Pre-purchase search vs. web surfing effects of internet motives and ad relevance on psychological processing of online ads /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5874.

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Thesis (M.A.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.
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Bujalková, Jana. "Návrh a vyhodnocení online propagace projektu Qool.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-198044.

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This diploma thesis is focused on internet and mobile advertising and its usage in promoting the Qool.cz project. The beginning of thesis is dedicated to general possibilities of using mobile advertising, possible payment methods and advertising formats. Throughout the whole thesis, there is a focus on three main parts of the mobile environment - mobile web, mobile applications and mobile advertising. Practical part of the thesis focuses on using all these methods in promoting the Qool.cz project. The secondary goal of this thesis is to present a high-level perspective on using mobile technolo
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Joakim, Aronsson. "I Want to Breathe You In : Data as Raw Commodity." Thesis, Konstfack, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-7977.

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In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. An investigation of new power structures has emerged with the internet and how they dominate its and our future. My creativity lies between art and technology. By merging new technologies like Artificial Intelligence with humor and graphic design, I try to shine a light on the subject.
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Gerdman, Thomas, and Felicia Nordqvist. "An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35964.

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The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. The purpose of this research is to generate insights of Swedes’ experiences of intrusion of their privacy online, and their behavioural response to personalised banner advertisements. The research will also observe if there are differences depending on the consumers’ ages. Mediating fa
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Sixl, Sandra. "Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300408.

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Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. Using the Critical Incident Technique, it identifies a typology of the three antecedents of both engagement and avoidance: relevance, degree of personalization and traceability of data source. While a high degree of personalization and relevance was found to be prevalent
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ROSNER, Marco Antonio Cavalcante. "Infraestrutura para entrega de anúncios de publicidade pervasiva personalizados baseadas em estatística de consumo." Universidade Federal de Campina Grande, 2012. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/1860.

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Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-10-01T14:54:33Z No. of bitstreams: 1 MARCO ANTONIO CAVALCANTE ROSNER - DISSERTAÇÃO PPGCC 2012..pdf: 5553180 bytes, checksum: 2e38a38dc9e5326a52a238cecc68b4f0 (MD5)<br>Made available in DSpace on 2018-10-01T14:54:33Z (GMT). No. of bitstreams: 1 MARCO ANTONIO CAVALCANTE ROSNER - DISSERTAÇÃO PPGCC 2012..pdf: 5553180 bytes, checksum: 2e38a38dc9e5326a52a238cecc68b4f0 (MD5) Previous issue date: 2012-03-15<br>Nos últimos anos tem-se observado a popularização do uso de smartphones e, aliado a isso, o crescimento do acesso à banda l
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Kalous, Martin. "Srovnání reklamních systémů a vybrání nejvhodnější varianty pro "Pension 48"." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124559.

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This work deals with internet advertising. Describes the basic characteristics of Internet marketing, survey errors that nascent entrepreneurs engage in formulating goals. Discusses the different types of advertising on the Internet usable in terms of functionality, payment options. It also offers an overview of advertising systems that provide these types of ads. In connection with advertising, the work deals with the problem of blocking. On show are the best known systems that block ads, but also ways to bypass such systems. The aim is to give people who want to invest money into advertising
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Books on the topic "Online advertising ads"

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New York (N.Y.). City Council. Brokered deception: The hidden perils of online real estate ads. Council of the City of New York, 2006.

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Sang-in, Chŏn, ред. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Nanam Chʻulpʻan, 2005.

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Tuten, Tracy L. Advertising 2.0. Greenwood Publishing Group, Inc, 2008. http://dx.doi.org/10.5040/9798400607264.

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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry―like major advertisers setting up shop in Second Life and other alternate realities―have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 env
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Mahoney, Brian. Restaurant Marketing Free Online Advertising YouTube Channel Online Presence: How To Step by Step Create Online Ads to Make Massive Money for Your Restaurant Business. CreateSpace Independent Publishing Platform, 2017.

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Vaan, Nic. Facebook Advertising for Ecommerce: Learn How to Increase Online Sales, Generate Revenue and Profitability with Facebook Ads. Independently Published, 2017.

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Mahoney, Brian, and Christian Mahoney. Italian Restaurants Free Online Advertising YouTube Channel Online Presence: Italian Cuisine Step by Step Restaurant Marketing to Create Online Ads for Massive Money for your Pasta Restaurants. CreateSpace Independent Publishing Platform, 2017.

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Slaunwhite, Steve. Everything Guide to Writing Copy: From Ads and Press Release to on-Air and Online Promos--All You Need to Create Copy That Sells. Adams Media Corporation, 2007.

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Bryson, Charles. Ultimate Guide to Facebook Ads vs Google Ads Premium Tutorial Book: How to Make $1000/Day with Paid Traffic Facebook Ads Google Adwords Push and More for Beginners; Master of Online Advertising. Independently Published, 2022.

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Mahoney, Brian, and Pizza Restaurants. Pizza Restaurants Free Online Advertising YouTube Channel Online Presence: Best Pizza Step by Step Restaurant Marketing to Create Online Ads for Massive Money for Your Pizzeria Restaurants Pizza. CreateSpace Independent Publishing Platform, 2017.

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Essential Google Ads Guide for High Conversion: The Complete Google Advertising Success Guide Using Adwords, YouTube Ads with Practical Examples to Grow Your Online and Internet Business from Scratch. Independently Published, 2022.

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Book chapters on the topic "Online advertising ads"

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Wiktor, Jan W., and Katarzyna Sanak-Kosmowska. "Adverse selection in light of the research of declaratory recipients of ads (e-consumers)." In Information Asymmetry in Online Advertising. Routledge, 2021. http://dx.doi.org/10.4324/9781003134121-8.

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Belanche, Daniel, Carlos Flavián, and Alfredo Pérez-Rueda. "Stimulating Users in Online Pre-Roll Ads: How to Use Arousal for Different Advertising Audiences." In European Advertising Academy. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24878-9_10.

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Abbasi, Amir Zaib, Ali Hussain, Helmut Hlavacs, Muhammad Umair Shah, Ding Hooi Ting, and Umair Rehman. "Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games." In Lecture Notes in Computer Science. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50164-8_17.

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Wu, Guohua, and Lei Xu. "Demystifying the Privacy-Personalization Paradox: The Mediating Role of Online Trust in Websites/Apps with Personalized Ads and Attitude Towards Online Personalized Advertising." In HCI International 2023 – Late Breaking Papers. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-48057-7_30.

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Chandirasekar, B., and D. Lingesh. "Evaluating the effect of advertising medium on consumer behavior: a comparative study of TV, online, and outdoor Ads among the different age groups." In Recent Research in Management, Accounting and Economics (RRMAE). Routledge, 2024. https://doi.org/10.4324/9781003606642-80.

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Grassmann, Johannes, and Malte Brettel. "Does Your Online Advertising Work for Every Consumer? Measuring Age-Related Advertising Effectiveness in an Internet Company." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_84.

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Hild, Sebastian, and Malte Brettel. "Interrelations of Advertising Channels—An Empirical Study on Online Purchase Behavior." In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_84.

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Behboudi, Mehdi, and Hamideh Mokhtari. "Online Advertising." In Driving Innovation and Business Success in the Digital Economy. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1779-5.ch009.

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The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? Content analysis was used to verify the data. In order to avoid the miscoding of contents, two researchers conducted the analysis and Intercoder reliability used to
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Rigou, Maria, Spiros Sirmakessis, Aliki Panagiotarou, and Stefanos Balaskas. "Online Ads Annoyance Factors: A Survey of Computer Science Students." In Online Advertising [Working Title]. IntechOpen, 2023. http://dx.doi.org/10.5772/intechopen.110169.

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Despite the technological sophistication of current advertising techniques, the way online ads are delivered is in many cases intrusive, distracts users from their task, and annoys them. To delve into the reasons that make an online ad annoying, we investigate eight specific ad functional features and their effect on perceived annoyance: ability and ease of closing the ad, coverage of page contents, coverage of browser window, ad expansion, automatic ad activation, video/animation, sound, and ad targeting based on the recent browsing history. The study addressed 132 computer science students,
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Einstein, Mara. "Advertising and Society." In Advertising. Oxford University Press, 2017. http://dx.doi.org/10.1093/wentk/9780190625887.003.0005.

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What is the leading criticism against advertising? Too much advertising tops most critics’ lists. Advertising is everywhere. Commercials interrupt television programming. Circulars weigh down our Sunday newspaper (if you still read one). Banner ads gunk up the online environment while pre-roll ads keep you...
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Conference papers on the topic "Online advertising ads"

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Agrawal, Rahul, Sarang Brahme, Sourav Maitra, et al. "RecSys Challenge 2023 Dataset: Ads Recommendations in Online Advertising." In RecSysChallenge '23: ACM RecSys Challenge 2023. ACM, 2023. http://dx.doi.org/10.1145/3626221.3627283.

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MIRON, Alina-Andrea, Florin-Tudor IONESCU, Anca Ioana BLAGA, and Oana MOGOȘ. "Navigating Online Success: Assessing the Impact of Google and Meta Ads on a Family-Owned Pharmacy Chain in Romania." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/091.

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This paper analyses the advertising campaigns built through Google and Meta Ads (Facebook and Instagram) and the results they have generated for a family-owned chain of pharmacies in Romania. In 2022, the brand, which has been operating for almost three decades, started using online advertising to reach a wider audience and to generate online sales. The primary objective of the paper is to measure the performance of online advertising in terms of brand visibility, website traffic, and online sales over a two-year period from April 2022 to March 2024. The following key performance indicators we
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Dujmović, Ana, and Nace Pušnik. "Advertising on city buses." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p62.

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Public transportation became a prime carrier of “moving images” in many consumer cultures. The main interest was to investigate how many advertisements participants can retrieve from memory and what was their general opinion on outdoor advertising. A field and online survey (both in form of questionnaire) were carried out in a group of 1200 participants. They were divided in six groups and analyzed according to their age, gender and frequency of using the public transportation. The results indicate that memory of outdoor advertising decreases with age. The participants most frequently agreed w
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Stöckl, Andreas, and Daniel Diaz. "Cultural Differences in Perception and Engagement of AI-generated Online Ads." In 13th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications. AHFE International, 2025. https://doi.org/10.54941/ahfe1005916.

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AI-generated advertising media are fascinating for online advertising, as they can be used to achieve a high degree of personalization at a low cost. However, they also introduce unique challenges. The seamless integration of text and visuals, the ability to capture and retain audience attention, and the effectiveness of AI-generated content in diverse cultures are all areas that require in-depth understanding. This understanding is crucial as companies increasingly rely on AI to enhance their marketing efforts.In this study, we examine cultural differences in the perception of and interaction
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Liu, Xiaodong, Zhikang Fan, Yiming Ding, et al. "Optimal Auction Design with User Coupons in Advertising Systems." In Thirty-Third International Joint Conference on Artificial Intelligence {IJCAI-24}. International Joint Conferences on Artificial Intelligence Organization, 2024. http://dx.doi.org/10.24963/ijcai.2024/322.

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Online advertising is a major revenue source for most Internet companies. The advertising opportunities are usually sold to advertisers through auctions that take into account the bids of the advertisers and the click-through rates (CTRs) and the conversion rates (CVRs) of the users. Standard auction design theory perceives both the CTRs and the CVRs as constants. We consider a new auction mechanism that offers coupons to users when displaying the ads. Such coupons allow the user to buy the advertisers' products or services at a lower price, which increases both the CTRs and the CVRs of the ad
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Zhai, Weimin, and Chien-Hsiung Chen. "Effects of Information Layout and Dynamic Presentation of Banner Advertising on the User Interface Design of Mobile Food Ordering Application." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003200.

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With more and more users using smartphones to order food online, in order to attract users, advertisements are widely used in various mobile food ordering APPs (MFOAs). The presentation of information in the user interface of MFOA is an essential factor pertinent to the user experience. This study aimed to explore the usability of information layout and dynamic presentation of banner advertising in an MFOA's operation and to suggest future design improvements. A 2 x 2 between-subjects experiment was planned to help explore whether the information layout (i.e., list-style and matrix-style) and
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ANGHEL, Ștefan-Ionuț, and Florin Alexandru STAN. "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/085.

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The advancement of technology and the widespread use of the Internet have significantly amplified the impact of media on individuals reshaping our lifestyles and social interactions. In light of the marketing strategies have swiftly transitioned to digital platforms proving to be more effective. Social media now plays a role in sparking competition, among businesses vying for consumer attention. The rapid evolution and intricacies of the landscape have posed challenges in pinpointing promotional tactics to maximise profits. This study delves into phenomena related to consumer behaviour and the
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Tang, Shaojie. "Robust Advertisement Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/617.

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With the rapid growth of e-commerce and World Wide Web, internet advertising revenue has surpassed broadcast revenue very recently. As online advertising has become a major source of revenue for online publishers, such as Google and Amazon, one problem facing them is to optimize the ads selection and allocation in order to maximize their revenue. Although there is a rich body of work that has been devoted to this field, uncertainty about models and parameter settings is largely ignored in existing algorithm design. To fill this gap, we are the first to formulate and study the \emph{Robust Ad A
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Vargo, Chris, Tobias Hopp, Harsha Gangadharbatla, and Agarwal Pritha. "From Ads to Addiction: The Role of Online Gambling Advertising Spend in Problem Gambling Search Trends over a Decade." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2025. https://doi.org/10.24251/hicss.2025.288.

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"An Examination of Trendyol’s Legendary-Days Youtube Ads Through Comments." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.035.

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The internet, where people spend a big chunk of their time, has become an indispensable part of life. Thanks to online e-commerce websites, being able to choose from different categories and products and procure everything needed, from clothes to technology, from major appliances to groceries, is one of the most important conveniences of our age. As the interest of consumers increased, so did the number of e-commerce websites. These websites started to make numerous special offers and marketing campaigns to differentiate themselves from their competitors. One of these campaigns, the Black Frid
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