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Dissertations / Theses on the topic 'Online advertising ads'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Högström, Julia, and Ellen Wallin. "Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33990.

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Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. However, previous research shows that high frequency is one of the most important issues within programmatic advertising and not all ads bought programmatically is in frame of a good frequency. Furthermore, theories indicate that frequency influences consumers’ attitudes towards advertising, which le

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2

Summers, Christopher Summers. "Behaviorally Targeted Ads as Implied Social Labels." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1462959384.

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3

Wallin, Clas, and Sara Wisseng. "Konsten att förmedla online-annonser : En studie om vilken typ av online-annonser som används för att nå ut till internetanvändare på ett mindre påträngande sätt." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31873.

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Påträngande och störande annonser har blivit alltmer vanligt på internet vilket har medfört att konsumenter fått en alltmer negativ inställning till online-annonser. Därmed har användningen av mjukvaror för blockering av annonser på senare tid blivit alltmer vanligt. Detta har medfört minskningar i reklamintäkter för företag som använder sig av webbaserad marknadsföring, vilket har lagt för handen att de måste anpassa sina online-annonser till konsumenten för att kunna hålla verksamheten lönsam. Syftet med denna studie är att undersöka vilken typ av online-annonser som används för att nå ut ti

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4

Jin, Yun. "Pre-purchase search vs. web surfing effects of internet motives and ad relevance on psychological processing of online ads /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/5874.

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Thesis (M.A.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 29, 2007) Includes bibliographical references.

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Bujalková, Jana. "Návrh a vyhodnocení online propagace projektu Qool.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-198044.

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This diploma thesis is focused on internet and mobile advertising and its usage in promoting the Qool.cz project. The beginning of thesis is dedicated to general possibilities of using mobile advertising, possible payment methods and advertising formats. Throughout the whole thesis, there is a focus on three main parts of the mobile environment - mobile web, mobile applications and mobile advertising. Practical part of the thesis focuses on using all these methods in promoting the Qool.cz project. The secondary goal of this thesis is to present a high-level perspective on using mobile technolo

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Joakim, Aronsson. "I Want to Breathe You In : Data as Raw Commodity." Thesis, Konstfack, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-7977.

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In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. An investigation of new power structures has emerged with the internet and how they dominate its and our future. My creativity lies between art and technology. By merging new technologies like Artificial Intelligence with humor and graphic design, I try to shine a light on the subject.

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Gerdman, Thomas, and Felicia Nordqvist. "An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35964.

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The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. The purpose of this research is to generate insights of Swedes’ experiences of intrusion of their privacy online, and their behavioural response to personalised banner advertisements. The research will also observe if there are differences depending on the consumers’ ages. Mediating fa

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Sixl, Sandra. "Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300408.

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Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. Using the Critical Incident Technique, it identifies a typology of the three antecedents of both engagement and avoidance: relevance, degree of personalization and traceability of data source. While a high degree of personalization and relevance was found to be prevalent

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9

ROSNER, Marco Antonio Cavalcante. "Infraestrutura para entrega de anúncios de publicidade pervasiva personalizados baseadas em estatística de consumo." Universidade Federal de Campina Grande, 2012. http://dspace.sti.ufcg.edu.br:8080/jspui/handle/riufcg/1860.

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Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-10-01T14:54:33Z No. of bitstreams: 1 MARCO ANTONIO CAVALCANTE ROSNER - DISSERTAÇÃO PPGCC 2012..pdf: 5553180 bytes, checksum: 2e38a38dc9e5326a52a238cecc68b4f0 (MD5)<br>Made available in DSpace on 2018-10-01T14:54:33Z (GMT). No. of bitstreams: 1 MARCO ANTONIO CAVALCANTE ROSNER - DISSERTAÇÃO PPGCC 2012..pdf: 5553180 bytes, checksum: 2e38a38dc9e5326a52a238cecc68b4f0 (MD5) Previous issue date: 2012-03-15<br>Nos últimos anos tem-se observado a popularização do uso de smartphones e, aliado a isso, o crescimento do acesso à banda l

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10

Kalous, Martin. "Srovnání reklamních systémů a vybrání nejvhodnější varianty pro "Pension 48"." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124559.

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This work deals with internet advertising. Describes the basic characteristics of Internet marketing, survey errors that nascent entrepreneurs engage in formulating goals. Discusses the different types of advertising on the Internet usable in terms of functionality, payment options. It also offers an overview of advertising systems that provide these types of ads. In connection with advertising, the work deals with the problem of blocking. On show are the best known systems that block ads, but also ways to bypass such systems. The aim is to give people who want to invest money into advertising

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Čierna, Katarína. "Využitie PPC marketingu v mobilných reklamných kampaniach (Optimalizácia mobilných kampaní v AVG Technologies)." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196959.

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The thesis is focused on most recent trends in the mobile marketing industry, paid mobile advertising market structure, size and processes. The aim of the thesis is to define the possibilities of using mobile advertising in two basic segments mobile advertising in search and mobile display advertising. It provides performance results of the paid mobile advertising campaigns and their role in the corporate practice. The last part provides in-depth view about use of mobile advertising at the company AVG Technologies. It illustrates how the company increased the number of app installations and fa

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12

Carriço, Mariana Dias. "Performance of online advertising : search, display and social media Ads." Master's thesis, 2016. http://hdl.handle.net/10400.14/20715.

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Digital advertising is becoming increasingly relevant. In particular, managers are gradually allocating the online budget to mobile and social media advertising. For that reason, it becomes essential to understand the performance of different ad types and the dynamics within each format and platform. The present study aims to compare different ad types – search, display and social media – whilst assessing the impact of different devices – mobile devices and computers – on online campaign performance. Moreover, it seeks to understand the factors that explain the performance within each a

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13

Chang, Ts-Shan Pashupati Kartik. "Information incongruity between the website and ads within it how will online users respond to it? /." 2004. http://etd.lib.fsu.edu/theses/available/etd-06102004-211350.

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Thesis (M.A.)--Florida State University, 2004.<br>Advisor: Dr. Kartik Pashupati, Florida State University, Collegeof Communication, Dept. of Communication. Title and description from dissertation home page (viewed Sept. 22, 2004). Includes bibliographical references.

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14

Balça, Joana Neto Marques Coelho. "Display advertising : Google AdWords vs Facebook ads, um estudo sobre return on investment na YoursPorto, lda." Master's thesis, 2018. http://hdl.handle.net/10400.26/24363.

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Com a crescente exigência do consumidor, surge uma enorme necessidade das empresas se adaptarem às novas tendências de mercado, e nada melhor do que o desenvolvimento do Marketing Digital e do Inbound Marketing. Dado esse sentimento de expansão, as empresas cada vez mais se internacionalizam para outros mercados. No Marketing Digital não é exceção. Neste relatório surgiu a curiosidade de estudar o comportamento do consumidor português, mais difícil de atrair, e o consumidor argentino, que apesar de a literatura considerar um utilizador mais conservador e com menos acesso às novas tecnologias,

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15

CHEN, YI-CHEN, and 陳奕蓁. "Research on the Relationship between Revenue of Online Advertising and Browser, Browsing Time of Web-site, Pricing and Selling Performance of Online Ads." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/81137233911565846065.

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碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>96<br>Along with developing of high technology on Internet medium, it becomes powerful communication channel for marketer. The way web-site gathering end-consumer who with silimar attribute and easy to track or interact with is making more and more Advertisers trying to include Internet medium into marketing plan. On the other hand, on-line adverting via banner ads is most easy way for web-site owner to convert web-site visitors into revenue if marketers are interested on. So managing a good web-site, gathering enough web-site visitors and making more Adve

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Alves, Tomás de Oliveira Mouton Ribeiro. "Assessing the relative performance of online advertising media." Master's thesis, 2014. http://hdl.handle.net/10400.14/15268.

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Online marketing campaigns are the big trend in today’s advertising world. The obvious advantages of online ad media – low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion – according to the overall brand strategy. Yet, which channe

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17

Cunha, Beatriz Ferreira Pinto Afonso e. "The impact of online news’ context on the effects of display advertising : comparing the effects of positive and negative online news." Master's thesis, 2020. http://hdl.handle.net/10400.14/29628.

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The investment on digital media is a growing trend in today’s marketing environment, being display advertising a format usually adopted by marketers. Online news consumption is accompanying this growth and it is extremely hard to find online news articles without multiple elements that can influence readers' attention to other third-party content, such as display ads. While it is evident that advertisements exposed next to related articles is relevant and effective for advertisers. The real effect of the valence of the online news context - positive or negative - on consumers' attitudes and pu

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18

Lemos, André Miguel Fonseca. "Optimizing multi-channel use in digital marketing campaigns." Master's thesis, 2015. http://hdl.handle.net/10400.14/17115.

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Digital marketing has been gaining importance in the last years. It has become an easier, faster and more accountable way to reach customers than traditional, offline marketing, leading to more effective results and lower campaign costs. In digital marketing, the need to constantly reach large audiences is met by integrating online communication channels, as this increases customer touch points and ad exposures. It becomes thus important to know which channels perform better, individually or in combination with each other and traditional media. This dissertation evaluates the performance of di

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