Relevant bibliographies by topics / Operational and marketing activities

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Operational and marketing activities'

Author: Grafiati
Published: 30 May 2022
Last updated: 19 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Operational and marketing activities.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Operational and marketing activities"

1

Mohammad Shibli, Shahriar, and Iqbal Mohammed Masum. "Digital Marketing Activities." DIU Journal of Business and Entrepreneurship 14, no. 02 (2021): 73–91. http://dx.doi.org/10.36481/diujbe.v014i2.ys4km672.

Full text
Abstract:
This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated through four other marketingforces. The study also highlights operational strategies which can improve digital marketing strategies that are adopted by both the organizations for extension of their digital supermarket. in addition. limitations of the suggested strategies are also explained in the report. In conclusion, major similarities and differences between the operations of two organizations are highlighted. In recommendations, some suggestions have been made forAttire implications for both Evaly and Daraz.
APA, Harvard, Vancouver, ISO, and other styles
2

Galieva, G. F., S. V. Plyasova, T. V. Koryakina, and S. A. Trufanova. "Strategic and Operational Marketing Solutions and Their Role in the Company's Activities." Proceedings of the Southwest State University. Series: Economics. Sociology. Management 14, no. 2 (2024): 34–46. http://dx.doi.org/10.21869/2223-1552-2024-14-2-34-46.

Full text
Abstract:
The relevance of the research is determined by the search for effective tools to increase the competitiveness of enterprises in the digital environment.The purpose of the study is to analyze the impact of strategic and operational marketing actions on the activities of modern enterprises, as well as to provide practical justification for ways to increase their effectiveness in building actions in an online environment.The objectives of the study are related to the disclosure of the content and features of the implementation of strategic and operational marketing solutions of the enterprise; critical analysis of the company's marketing promotion system in the online environment; formation of recommendations for improving the effectiveness of strategic and operational marketing solutions of the enterprise.Methodology. The research is based on the application of content analysis methods, the method of theoretical analysis, the method of comparison, induction and deduction, the logical method, and the systematic approach.Results. The content is disclosed and the features of strategic and operational marketing decisions made by enterprises when promoting in the online environment are revealed. Using the example of a specific enterprise, an analysis of the implemented strategic and operational marketing solutions was carried out, advantages and disadvantages were identified. Recommendations have been formed to improve the effectiveness of strategic (in terms of choosing channels of communication with consumers; improving communication in social networks; evaluating the effectiveness of strategic marketing solutions) and operational marketing solutions of the enterprise (expanding entertainment content; introducing graphic elements in images and videos; maintaining continuous movement).Conclusions. The optimal combination of strategic marketing solutions related to the choice of promotion channels, the formation of content plans and the definition of key tools for interaction with consumers, and operational marketing solutions (including the adjustment of promotion channels, advertising models to a flexibly changing situation determined by fashion, changes in technological approaches to promotion, consumer preferences in content and various types of it) is substantiated creation), contributing to increasing the sustainability and adaptability of the enterprise in the modern digital environment.
APA, Harvard, Vancouver, ISO, and other styles
3

Prajogo, Daniel I., and Mark Goh. "Operations Management activities and operational performance in service firms." International Journal of Services Technology and Management 8, no. 6 (2007): 478. http://dx.doi.org/10.1504/ijstm.2007.013943.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Azimova, Gulnoza. "The concept of marketing activities in banking business." Общество и инновации 3, no. 3/S (2022): 28–35. http://dx.doi.org/10.47689/2181-1415-vol3-iss3/s-pp28-35.

Full text
Abstract:
The article deals with the development of new scientific and methodological approaches to the concept of marketing activities in banking business. Proper formation of a transfer pricing system will allow acquiring the necessary control over the process, developing operational solutions, identifying opportunities, deviations and trends in relation to individual transactions and larger transactions for them.
APA, Harvard, Vancouver, ISO, and other styles
5

Bahorka, Mariia, Tetiana Ustik, and Liudmila Kvasova. "THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM." Three Seas Economic Journal 3, no. 3 (2022): 15–20. http://dx.doi.org/10.30525/2661-5150/2022-3-3.

Full text
Abstract:
The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of enterprises, to avoid the vulnerability of the enterprise to crisis phenomena and eliminate their consequences. The methodological basis of the study was the generalization of the results of applied research in the field of economics, scientific works of domestic and foreign scientists, which highlight the fundamental theories of competitive advantage, competitiveness and marketing management. Results. The article conducts a study on determination of the place of marketing in anti-crisis management of an enterprise, establishes the role of main aspects of anti-crisis marketing at modern enterprises; mastered the mechanism of marketing anti-crisis management of enterprises, the purpose of which is to form a strategy for overcoming the crisis and eliminating the consequences of crisis phenomena. Practical results. Given the constant changes in the environment of their functioning, enterprises should develop marketing programs that provide for measures to be taken to stabilize the market situation and overcome the insolvency crisis. Value/originality. In the understanding of the authors, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and especially strategic, marketing, personnel. In the understanding of the authors, crisis management should cover all subsystems of enterprise management: operational, technical, financial, and especially strategic, marketing, personnel. It is recognized that marketing in crisis management is not just one of the subsystems of the enterprise, but the basis that ensures the sustainability of all its other departments.
APA, Harvard, Vancouver, ISO, and other styles
6

Arifnur, Muhammad, Tri Wiji Nurani, and Iin Solihin. "STRATEGI PENINGKATAN EFEKTIVITAS OPERASIONAL SENTRA KELAUTAN DAN PERIKANAN TERPADU NATUNA." Marine Fisheries : Journal of Marine Fisheries Technology and Management 14, no. 2 (2023): 131–42. http://dx.doi.org/10.29244/jmf.v14i2.44771.

Full text
Abstract:
The Natuna Integrated Maritime and Fisheries Center (IMFC) was established to integrate fish landing, processing, and marketing activities. However, until 2019, the operation of IMFC had not been optimized, hence the objectives of its establishment had not been achieved. This study aims to assess the operational effectiveness of IMFC Natuna and develop strategies for its improvement. The research was carried out by identifying port facilities and capacities that have been built and assessing their operational performance. The strategy for increasing IMFC Natuna's operational activities was prepared using a SWOT analysis. The results show that the facilities at IMFC Natuna have been built completely and are currently in good, clean, and well-maintained condition. IMFC operational performance results from negative gap analysis on fish unloading parameters, namely fish production indicators and ship visits; the parameter of preparation of supplies on ice provision indicator; and marketing parameters on the indicator of the number of fish marketed. The service satisfaction assessment obtained an unsatisfactory rating on the provision of integrated cold storage facilities, provision and marketing services, as well as facilities for fish auctions. Strategies for increasing the operational activities of IMFC Natuna include empowering and improving fishers' skills, making regulations so that trading activities and business activities are centered in IMFC Natuna, inviting investors to develop fisheries investment, and bringing in fishing fleets from outside Natuna.
 Keywords: Gap, Natuna, operational, IMFC, Strategy.
APA, Harvard, Vancouver, ISO, and other styles
7

Vilkaite-Vaitone, Neringa, and Ilona Skackauskiene. "Green marketing orientation: evolution, conceptualization and potential benefits." Open Economics 2, no. 1 (2019): 53–62. http://dx.doi.org/10.1515/openec-2019-0006.

Full text
Abstract:
AbstractGlobal economic fluctuation, post-Brexit challenges, changes in the landscape of corporate social responsibility are pushing managers to build sustainability into the performance of marketing mix. Traditional marketing is no longer able to address all the issues in modern markets. This led to green marketing, a new marketing philosophy. The paper provides researchers and marketing managers with a comprehensive view of the concept of green marketing, its causes, contents, and outcomes. Authors suggest a structured and outcome-based viewpoint to the construct of green marketing. Theoretical presumptions confirm structuration of green marketing initiatives to strategic, tactical, and operational levels. It was found out that cohesive marketing activities in these levels have the crucial impact of green marketing in organizational, environmental, and social contexts. Strategic, tactical, and operational activities in the field of green marketing may lead to business development, improvement of the natural ecosystem, and increased quality of life. The findings of the research present opportunities for researchers and managers to apply green marketing orientation.
APA, Harvard, Vancouver, ISO, and other styles
8

Conti, Emanuela, Furio Camillo, and Tonino Pencarelli. "The impact of digitalization on marketing activities in manufacturing companies." TQM Journal 35, no. 9 (2023): 59–82. http://dx.doi.org/10.1108/tqm-11-2022-0329.

Full text
Abstract:
PurposeThe purpose of the paper is to present an empirical study that examines the impact of digitalization on informative, strategic and operational marketing activities in manufacturing companies from the entrepreneurial perspective.Design/methodology/approachA research project was carried out in 205 Italian manufacturing companies by using the questionnaire method. An exploratory research study was conducted with hierarchical cluster analysis.FindingsThe analysis shows the existence of seven clusters of manufacturing companies that differ by the impact of digitalization on marketing activities from the entrepreneurial perspective. Two clusters have a high positive impact of digitalization, primarily on informative and strategic marketing activities. Two clusters are characterized by a low positive impact of digitalization and three clusters perform an intermediate level of digitalization. Furthermore, these groups of clusters differ in terms of the influence of digitalization on customer value.Research limitations/implicationsThe small size of the sample and the geographic origin of the companies imply limited generalizability; further research on the topic is thus recommended.Practical implicationsThe study suggests that companies should digitalize many key marketing activities to increase marketing effectiveness and customer value. To achieve high levels of digitalization and thus increase their competitiveness, manufacturing companies should consider the importance of relevant technologies and skills.Originality/valueBy focussing on the impact of digitalization on informative, strategic and operational marketing, which has not yet been empirically investigated, the present study reveals many new elements concerning the marketing process in the digital era from the entrepreneur's point of view.
APA, Harvard, Vancouver, ISO, and other styles
9

Эрендженова, Д. Б., У. В. Нимгиров, К. Ж. Ж. Бини, А. Ш. Саралидзе, Б. Ш. Саралидзе, and Д. А. Рвачев. "Content, forms and methods of implementation of operational marketing at the enterprise." Экономика и предпринимательство, no. 11(124) (December 23, 2020): 711–14. http://dx.doi.org/10.34925/eip.2020.124.11.138.

Full text
Abstract:
Актуальность выбранной темы обусловлена тем, что одним из важнейших факторов прибыльности предприятий в современных условиях является использование инструментов и методов операционного маркетинга. Статья посвящена теоретическому изучению вопроса организации операционного маркетинга на предприятии: рассматривается понятие операционного маркетинга, его значение для экономики предприятия. В практическом аспекте изучен процесс операционной маркетинговой деятельности на примере туристического агентства «Татьяна Тур». Для успешной деятельности современного туристического агентства важно не только успешно продавать туры по выгодным ценам, но и предлагать высококачественные услуги своим клиентам, максимально эффективно использовать все каналы продвижения, мотивировать персонал. Для успешной работы туристического агентства необходимо проводить систематический своевременный анализ показателей, отражающих эффективность деятельности. Совершенствование деятельности туристкой организации предполагает проведение полного изучения компании, обширного анализа компании, выявления её сильных и слабых сторон и предложение мероприятий по их устранению. В деятельности туристической фирмы также были выявлены и проблемы, требующие оперативного решения. Авторами проведен анализ реализации инструментов операционного маркетинга, предложены рекомендации, направленные на повышение эффективности маркетинговой деятельности данной фирмы. The relevance of the chosen topic is due to the fact that one of the most important factors of profitability of enterprises in modern conditions is the use of tools and methods of operational marketing. The article is devoted to the theoretical study of the organization of operational marketing at the enterprise: the concept of operational marketing, its significance for the enterprise economy is considered. In the practical aspect, the process of operational marketing activities is studied on the example of the travel Agency "Tatiana Tour". For the successful operation of a modern travel Agency, it is important not only to successfully sell tours at favorable prices, but also to offer high-quality services to its clients, make the most effective use of all promotion channels, and motivate staff. For the successful operation of a travel Agency, it is necessary to conduct a systematic and timely analysis of indicators that reflect the effectiveness of its activities. Improving the activities of a tourist organization involves conducting a full study of the company, an extensive analysis of the company, identifying its strengths and weaknesses, and proposing measures to eliminate them. In the activities of the travel company, problems were also identified that require prompt solutions. The authors analyze the implementation of operational marketing tools and offer recommendations aimed at improving the effectiveness of marketing activities of this company.
APA, Harvard, Vancouver, ISO, and other styles
10

Rahardja, Untung, Fitri Andriyani, and Triyono Triyono. "Model Scheduling Optimization Workforce Management Marketing." Aptisi Transactions on Management (ATM) 4, no. 2 (2020): 92–100. http://dx.doi.org/10.33050/atm.v4i2.1259.

Full text
Abstract:
This research focuses on completing workforce management marketing scheduling using genetic metaheuristic methods. Optimal scheduling to determine the duration of a job, the quality of employees, and meet the challenges to increase work scheduling targets according to marketing employee skills by maximizing operational time while providing satisfactory services to customers. Marketing employees increasingly rely on the right time to connect with their customers. The problem in this study considers marketing skills and activities to carry out work activities, namely promotion, follow-up, and stand-by in the office with the limitations of the existing workforce. This problem has the nature of NP-Hard so a quick solution requires the use of metaheuristic methods. The metaheuristic method was built in 11 constraints. The results show that the genetic metaheuristic method is capable of producing far better results. Therefore, employee scheduling is very important. This study aims to develop an optimization model for employee scheduling and to maximize operational time work. With this model, it is expected to achieve optimal scheduling for marketing management workforce.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Operational and marketing activities"

1

Клюс, І. Г. "Інноваційні методи стимулювання попиту у сфері туризму (на прикладі туристичного агентства «Джоін Ап!»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Klyus.pdf.

Full text
Abstract:
Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти інноваційної діяльності у сфері туристичного маркетингу на підприємстві. Висвітлено сутність та типи інноваційної діяльності в процесі ринкового просування туристичних продуктів. Проаналізовано ДПТ як засіб ефективного збуту та комунікації із споживачами. Надано загальну характеристику туристичного агентства у складі мережі «Джоін Ап!». Проаналізовано фінансову-господарську діяльність туристичного агентства «Джоін Ап!» за 2018-2020 роки та його систему маркетингових комунікацій. Запропоновано шляхи впровадження маркетингових інновацій, як способу стимулювання попиту туристів. Розраховано ефективність запропонованих маркетингових інновацій. Обґрунтовано економічна доцільність впровадження запропонованих заходів для туристичного підприємства.<br>The work deals with the theoretical aspects theoretical aspects of innovation in the field of tourism marketing. The essence and types of innovative activity in the process of market promotion of tourism products are highlighted. DPT is analyzed as a means of effective sales and communication with consumers. Provided a general description of the travel agency within the network "Join Up!" Analyzed the financial and economic activities of the travel agency "Join Up!" for 2018-2020 and its marketing communications system. The ways of introducing marketing innovations as a way to stimulate tourist demand are proposed. The effectiveness of the proposed marketing innovations has been calculated. The economic feasibility of the implementation of the proposed measures for a tourism enterprise has been substantiated.
APA, Harvard, Vancouver, ISO, and other styles
2

Stursa, J., Z. Dutka, J. Svoboda, and V. Zach. "Operational measurements of 18F and 81Rb activities during transport." Helmholtz-Zentrum Dresden - Rossendorf, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:d120-qucosa-165656.

Full text
Abstract:
Introduction Activity measurement of the produced radionuclide prior its transport to further processing in the clean rooms indicates proper irradiation settings and target functioning. It is particularly true for shortlived radionuclides. Precise online activity measurement of the radionuclides transported from the target to the hot cells in a liquid phase was highly desirable in order to estimate compliance with the required value. In this paper, we present simple operational systems for activity measurement of the irradiated enriched (18O) water for 18F labelled PET radiopharmaceuticals and 81Rb aqueous solution for manufacturing radionuclide generator 81Rb/81mKr. Material and Methods Irradiated aqueous solution (2.5 ml of enriched water with 18F up to 200 GBq) is transported via capillary to a synthesis module. Due to spreading out the liquid product on measuring vial walls, measured activity may vary up to 12 %. In order to avoid this variability, we have introduced simple system based on the measurement of several loops of the transporting capillary. The product is then evenly distributed around GM tube positioned in the loops’ centre. Typical GM tube response is displayed on FIG. 1. The data are recorded and processed online. Maximum mean value of 20 consecutive values is calculated. The GM tube response was calibrated by precise activity measurement of the same product in a calibrated ionizing chamber (Atomlab). Calibration covers full range of the produced 18F activities. Radionuclide 81Rb for the 81Rb/81mKr generator is produced via proton irradiation of pressurized enriched 82Kr gas. The product deposited on the target walls is washed out by water and transported to a container in a hot cell for filtration before transfer to a clean lab. The solution activity in the container (7–25 GBq) is measured with a GM tube in constant geometry. Typical response of the GM tube to the measured activity of 81Rb is displayed on FIG. 2. For activity determination, the mean value of 200 consecutive readouts starting from the 120th readout following maximum is used. The calibration for the whole range of the produced activities was performed via precise measurement of the cumulative 81Rb activity concentration by standard γ-spectrometry using HPGe detector. Results and Conclusion A simple operational system for online activity measurement of 18F and 81Rb in aqueous solutions using GM tube was designed, calibrated and implemented. Long term statistics show that the measured activities do not differ from the values obtained on calibrated ionizing chamber (18F) or γ-spectrometer (81Rb) for more than ± 2.5 %. The method seems to be cheap and rapid for reliable estimate of the produced activities online.
APA, Harvard, Vancouver, ISO, and other styles
3

Петровська, Світлана Володимирівна, М. О. Березюк, Svitlana Volodymyrivna Petrovska, and M. O. Bereziuk. "MARKETING ACTIVITIES OF AVIATION ENTERPRISES." Thesis, Національний авіаційний університет, 2017. http://er.nau.edu.ua/handle/NAU/30931.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Liu, Ran. "Consumers' response to ambush marketing activities." Thesis, University of Leeds, 2012. http://etheses.whiterose.ac.uk/4765/.

Full text
Abstract:
Owing to the high sponsorship fees and category exclusivity of sponsorship rights in the major events, ambush marketing activities are increasingly planned and practiced in order to capitalize on the benefits associated with the event. As a result, the integrity of the sponsorship‘s rights is broken and the sponsor‘s investment is undermined, which has the potential to threaten the financial viability of the events. In order to maintain event integrity and protect official sponsors from attack by ambushers, the International Olympic Committee introduced a "Name and Shame" campaign to create public awareness of companies‘ ambushing efforts. This study aims to explore consumers‘ response to ambush marketing disclosure by using a survey questionnaire approach. Balance theory and attribution theory are incorporated into an integrated model illustrating how the factors, including the event-related factor (event involvement), the sponsor-related factor (consumer attitude towards the sponsor), the ambusher-related factor (prior brand knowledge and perceived corporate social responsibility), and consumers‘ perceived motives for sponsorship and ambush marketing, have an impact on the degree of blame consumers place on ambushing attempts and thus their attitudes towards ambushing companies. Eight hundred questionnaires were collected in the UK and structural equation modelling was adopted to analyse the data. The model was tested respectively under two different types of ambushing contexts, that is, predatory ambushing (n=400) and associative ambushing (n=400). In both contexts, the results shows that event involvement and consumer attitude towards the sponsor have a positive influence on consumer blame, while prior brand knowledge of the ambusher are negatively related to consumer blame. However, consumers‘ perceived CSR of the ambusher can negatively influence consumer blame only in an associative ambushing context, but not in a predatory ambushing context. In addition, consumers‘ perceived motives are confirmed to play a critical role in affecting consumers‘ response to a company‘s ambushing practice.
APA, Harvard, Vancouver, ISO, and other styles
5

Gorman, C. Allen, and Klaus G. Melchers. "New Developments in Rater Training Research." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/424.

Full text
Abstract:
Rater training is important for various human resource activities. The proposed symposium highlights contemporary research on rater training in different arenas such as performance appraisal, job interviews, and foreign language testing. New and emerging trends in rater training research and practice will also be discussed.
APA, Harvard, Vancouver, ISO, and other styles
6

Gorman, C. Allen, and John P. Meriac. "It’s Okay to Do Rating Format Research Again." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/425.

Full text
Abstract:
Despite Landy and Farr’s (1980) highly influential call for a moratorium on rating format research over 30 years ago, recent research continues to show that rating format design can influence rating quality. This symposium brings together a group of scholars who will share their research and expertise on this topic.
APA, Harvard, Vancouver, ISO, and other styles
7

Gorman, C. Allen, John P. Meriac, and Joshua L. Ray. "A Survey of Rater Training Programs in U.S. Organizations." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/426.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Martinez, Diaz Alberto, Juan F. Forrero, Gerard P. Lamoureux, and Richard C. Martin. "Navy/Marine Corps TACAIR integration: impact on operational and supporting activities." Monterey, California. Naval Postgraduate School, 2003. http://hdl.handle.net/10945/9828.

Full text
Abstract:
Approved for public release; distribution is unlimited<br>MBA Professional Report<br>Approved for public release; distribution is unlimited<br>The purpose of this MBA Project was to investigate and provide a comprehensive overview regarding the current issues regarding Tactical Aircraft Integration within the Department of the Navy. This project was conducted with the sponsorship and assistance of the Comptroller, Commander Naval Air Forces Pacific. The goal of this project was to identify issues and provide an analysis of the ongoing efforts between the Navy and Marine Corps. Four criteria were set aside for deliverables: 1) Produce key documentation, most notably the Memorandum of Understanding and the Memorandum of Agreement; 2) Produce any milestones or timetables required for integration; 3) Discuss issues regarding funding and resource allocation as applied to the integration process; 4) Provide information on requirements for integrating operational and supporting activities. This project delineates a brief history of the operational requirements of the F/A-18 and what necessitated changes within the TACAIR community. The topics covered will explain how the plan was developed based on key assumptions and challenges, the implementation of the transformational plan to date, current funding issues, an analysis with recommendations of the transformational process, and an overview of the cultural change that will inevitably come with the transformation.
APA, Harvard, Vancouver, ISO, and other styles
9

Lamoureux, Gerard P. Forero Juan F. Martin Richard C. MartinezDiaz Alberto. "Navy/Marine Corps TACAIR integration : impact on operational and supporting activities /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FLamoureux.%5FMBA.pdf.

Full text
Abstract:
Thesis (M.B.A.)--Naval Postgraduate School, December 2003.<br>"MBA professional report"--Cover. Joint authors: Juan F. Forero, Richard C. Martin, Jr., Alberto MartinezDiaz. Thesis advisor(s): Lawrence R. Jones, Jerry L. McCaffery. Includes bibliographical references (p. 33). Also available online.
APA, Harvard, Vancouver, ISO, and other styles
10

Rosemeier, Sven. "Sustainability Marketing : The Implementation of Sustainability Communication in Marketing Related Activities." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-630.

Full text
Abstract:
Purpose: The purpose of this thesis is to investigate how apparel and apparel brands are communicating their sustainability activities through marketing in the respective offline and online retail environments with the support of communication appeals to engage the consumer to purchase clothing items more sustainably. Method: The study implemented a qualititave research nature. Through a semi-structured interview, six department managers of three different apparel companies have been interviewed to give input concerning their sustainability marketing activities and their use of various communication appeals within the retail enviromnment. Conclusion: The communication of sustainability related marketing activities is still a major challenge for the clothing companies. It has been proven however that through the implementation of communication appeals with a focus on sustainability related marketing activities a change in the consumers’ purchasing behaviour can be achieved.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Operational and marketing activities"

1

E, Pelyashi, Marketing Management Assistance Project (Zambia), Zambia. Ministry of Agriculture, Food and Fisheries., and Food and Agriculture Organization of the United Nations., eds. Are food relief operations displacing maize marketing activities?: A preliminary analysis of the impact of food relief operations on maize marketing developments in Eastern, Southern, and Western provinces during 1995/96. Marketing Management Assistance Project, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

1962-, Schuiling Isabelle, ed. Market-driven management: Strategic and operational marketing. Palgrave Macmillan, 2012.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Lambin, Jean-Jacques. Market-driven management: Strategic and operational marketing. St. Martin's Press, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bradley, M. C. A critical analysis of marketing management operations and activities at the Smith Partnership, solicitors and a consideration of the suitability of the adoption of relationship marketing to stimulate growth and to provide a new and relevant cultural focus for the firm. De Montfort University, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Volynkin, E. N., and N. S. Zheleznyak. Preparation and conduct of operational search activities. Сибирский юридический институт Министерства внутренних дел Российской Федерации, 2005. http://dx.doi.org/10.51980/2005_208.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

United States. Immigration and Naturalization Service and Computech Inc, eds. Operational Activities Special Information System: Users manual. U.S. Immigration and Naturalization Service, Office of Information Systems, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Commission, Canada Canadian Tourism. European marketing program: Draft operational plan 1997-1998. Canadian Tourism Commission, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Commission, Canadian Tourism. European Marketing Program: Draft operational plan, 1997-1998. Canadian Tourism Commission, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Kazakova, Nataliya, Ekaterina Erohina, Svetlana Chikurova, and Natal'ya Romanova. Financial controlling of the company's business processes. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049712.

Full text
Abstract:
The textbook provides the formation of knowledge and practical skills in the field of building a system of financial controlling of business processes in companies, includes issues of the general concept of controlling business processes aimed at controlling the sustainability, economic and financial security of activities based on the relationship of business analysis tools, internal control and information and analytical business risk management system. The applied approach allows the company to increase its ability to quickly adapt to the turbulence of the external and internal environment. The theory and practical aspects of business analysis of marketing activities are considered, providing assessment and control of business competitiveness; regulatory legal and organizational aspects of internal control, providing an understanding of its functional components in improving the effectiveness of corporate governance, as well as best practices, methods and techniques of operational and strategic financial controlling. Control questions, tests and situational tasks are used to assess knowledge. It complies with the federal state educational standards of higher education of the latest generation. For students of the specialty and master's degree programs of additional professional education.
APA, Harvard, Vancouver, ISO, and other styles
10

Enterprises, Marketdata. The U.S. carpet cleaning industry: A marketing & operational analysis. Marketdata Enterprises, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Operational and marketing activities"

1

Nasution, Rizka Ameylina, Iskandar Muda, and Nisrul Irawati. "The Effect of Operational Efficiency, Marketing Effectiveness, and Leverage on the Financial Performance of PT Pelabuhan Indonesia (PERSERO) Regional I." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_28.

Full text
Abstract:
Abstract This study aims to analyze the performance of PT Pelabuhan Indonesia (Persero) Regional I as part of the Indonesian logistics chain. The efficiency and effectiveness of PT Pelabuhan Indonesia (Persero) Regional I are expected to reduce logistics costs to realize economic development in the Western region of Indonesia. Performance measurement was done through its financial performance. This evaluation measured the effect of operational performance, marketing activities, and leverage on its financial performance to identify and need to improve its performance. The object of this research was the financial statements of PT Pelabuhan Indonesia (Persero) Regional I for the period 2015–2020. Based on the DuPont method, return on equity is influenced by net profit margin, total asset turnover, and debt to equity.
APA, Harvard, Vancouver, ISO, and other styles
2

Carah, Nicholas, and Sven Brodmerkel. "Regulating Platforms’ Algorithmic Brand Culture: The Instructive Case of Alcohol Marketers on Social Media." In Palgrave Global Media Policy and Business. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95220-4_6.

Full text
Abstract:
AbstractThis chapter offers an account of how alcohol marketers have used social media platforms over the past fifteen years, and argues that understanding the engineering, operation and consequences of platforms’ data-driven, participatory and opaque advertising model is fundamental to addressing larger questions of platform regulation in the public interest. It suggests that through the case of alcohol marketing we can understand and assess many of the novel regulatory challenges posed by the advertising model of digital platform companies. Thus, in this chapter we appraise some of the existing alcohol industry and platform approaches to self-regulation and suggest some principles for regulating marketing that is data-driven, participatory and opaque, and connect these to larger debates about the future regulation of platforms. The critical assessment of the novel ways in which platform marketing integrates participatory forms of audience engagement with the prospecting, segmentation and targeting of consumers is crucial for developing an accountable regulatory regime that allows for effective governance of the commercial activities of marketers and brands on platforms.
APA, Harvard, Vancouver, ISO, and other styles
3

Jefkins, Frank. "Dealer Activities." In Modern Marketing Communications. Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Karamouzi, Eugenia, Eleni Tsironi, and Panopoulos Panagiotis. "Study Cases (web)." In Manuali – Scienze Tecnologiche. Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-044-3.57.

Full text
Abstract:
REZOS BRANDS is a food focused SME, with expertise in superfoods. The company is established in Patras, back in 1983, with main activity the distribution and development of national sales networks of imported and local food &amp; beverages products, operating in the Greek market. Over the years REZOS BRANDS has extended its operations to all activities of the vertical business model: from the farm to the fork, which includes cultivation, harvesting, research, process, packaging, warehouse storing, marketing, distribution. Having own multifunctional farm, the super foods are cultivated and grown up with the principles of sustainable precision farming in order to develop, monitoring &amp; analysing high nutritional value crops. The crops have been processed with novel processing techniques, such as osmotic dehydration.
APA, Harvard, Vancouver, ISO, and other styles
5

Meissner, Hans Günther. "The Foreign Activities of Companies." In Strategic International Marketing. Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-75477-7_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Kreutzer, Ralf T. "Strategic and Operational Marketing Plan." In Management for Professionals. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-13823-3_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wirtz, Bernd W. "Introduction to Operational Multichannel Marketing." In Springer Texts in Business and Economics. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44675-8_21.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Crittenden, Victoria L., and William F. Crittenden. "On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs." In Commodity Marketing. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-90657-3_14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Walters, David, and Michael Halliday. "The Financial Implications of Operational Decisions." In Marketing and Financial Management. Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-20931-2_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Kliewe, Thorsten, Thomas Baaken, and Tobias Kesting. "Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2116-9.ch003.

Full text
Abstract:
This chapter addresses two major challenges in academic entrepreneurship. First, rather than continuously questioning and improving the effectiveness and efficiency of their knowledge and technology transfer (KTT) program, universities often get stuck in their day-to-day business. Second, unlike businesses, most research organisations do not base their strategy and operational activities on their research customers’ demands, namely companies, and thus often miss to meet the needs of their market. Starting with a theoretical discussion on university structures and market orientation in KTT, this chapter presents the successful case of Münster University of Applied Sciences (MUAS) in Germany. Separating strategic, operational, and analytical-scientific activities, MUAS established a Science-to-Business Marketing Research Centre (S2BMRC) which conducts various activities to optimise relationships between academia and business based marketing principles. The chapter details the centre’s field of duties, benefits of having such a centre, and success factors in the formation and operation stage, thus giving insight for all those lacking a market-oriented KTT structure.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Operational and marketing activities"

1

Buiak, Lesia, Mykola Shynkaryk, Yurii Semenenko, and Kateryna Pryshliak. "Optimization of Marketing Department Activities using Machine Learning Technologies." In 2024 14th International Conference on Advanced Computer Information Technologies (ACIT). IEEE, 2024. http://dx.doi.org/10.1109/acit62333.2024.10712551.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ehresmann, Manfred, Clemens Riegler, Bahar Karahan, Paul Nehlich, and Nicolas Heinz. "Impactful Marketing and Outreach Activities of German Student Space Associations." In IAF Space Education and Outreach Symposium, Held at the 75th International Astronautical Congress (IAC 2024). International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078378-0115.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Gunawan, Ali. "Implementation of Marketing Intelligence Systems for Operational Activities Using Business Intelligence in PT. XYZ." In 2020 International Conference on Information Management and Technology (ICIMTech). IEEE, 2020. http://dx.doi.org/10.1109/icimtech50083.2020.9211288.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Blažinauskytė, Evelina, and Vytautas Dikčius. "INDUSTRY 4.0 TECHNOLOGIES ENABLEMENT IN MARKETING ACTIVITIES OF SMES TO FULFILL CUSTOMERS’ NEEDS FOR PERSONALIZATION: A SYSTEMATIC REVIEW." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1047.

Full text
Abstract:
Over the last few years, a significant number of studies have examined the concept of Industry 4.0 and its impact on business operations. As current business digitalization processes provide a significant opportunity for SMEs to enable the newest marketing tools and customer-oriented approaches, this study aims to investigate the enablement of Industry 4.0 technologies in marketing activities within SMEs for fulfilling customer needs for personalization. The study was based on a systematic analysis of 8 core databases, which generated more than 1400 articles published during 2016–2020. Using PRISMA steps, 50 articles were used for the qualitative content analysis. The findings of this research confirmed that 4th Industrial Revolution technologies enablement impacts all elements of the Marketing Mix and provides the chance to increase customer needs for personalization: it enhances the co-creation opportunities and enables a higher customized shopping experience. This study deepens the understanding of Industry 4.0 technologies’ impact on marketing and identifies potential unexplored research gaps in this area.
APA, Harvard, Vancouver, ISO, and other styles
5

Šain, Marija, iva Buljubašić, and Vlatka Mihaljević. "THE POWER OF (UNCONVENTIONAL) MARKETING IN FUNDRAISING: THE PERSPECTIVE OF THE CULTURAL SECTOR." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/nfuw3755.

Full text
Abstract:
This paper analyzes the importance and use of marketing for fundraising in the cultural sector. Namely, due to limited public financial resources and social changes in general, the cultural sector should turn to the market and to new sources of financing and implement a fundraising strategy. Activities are needed to attract financial resources from various sources to ensure the income necessary for its operation and sustainability. To be successful in fundraising and ensure stable business, the cultural sector needs to implement various activities that are usually associated with the profit sector (planning, management, marketing, analysis), which also includes an entrepreneurial way of thinking and acting. This paper aims is to identify the role of marketing in fundraising and the effectiveness of marketing strategies for the success of fundraising in cultural institutions. Empirical research was conducted on cultural institutions in the Republic of Croatia with an emphasis on the use of unconventional marketing for fundraising purposes. The conclusion is that this type of marketing affects the successful collection of funds and, ultimately, the success of the business and the financial result of the cultural institution. The results of the research indicate that it is necessary to implement an appropriate marketing strategy for the purpose of successful fundraising, as well as to educate the employees of cultural institutions in the field of marketing and fundraising.
APA, Harvard, Vancouver, ISO, and other styles
6

Chowdhury, S. A., and M. S. S. B. Jabber. "Adverse impact of internet shutdown on e-commerce and social media marketing in Bangladesh." In International Conference on Business Research. Business Research Unit (BRU), 2024. https://doi.org/10.31705/icbr.2024.16.

Full text
Abstract:
The rise of e-commerce and social media marketing in Bangladesh has been a significant driver of economic growth, fostering entrepreneurship and expanding market accessibility. However, the frequent shutdowns of internet services, often due to political or security concerns, have posed substantial challenges to the e-commerce sector. Very recently Bangladesh has experienced internet shutdowns for prolonged periods that have had profound implications for e-commerce and social media marketing endeavors. This study examines the ramifications of this shutdown on the digital economy, focusing on the operational and strategic challenges faced by E-commerce businesses and social media marketing activities. During the latest internet shutdown episode, E-commerce platforms witnessed a significant decline in sales compared to periods of regular and uninterrupted internet connections. The inability to place orders and to process online payments by the consumers coupled with the failure to manage inventory by the sellers effectively were the key factors behind this decline. Social media marketing was severely impacted as well, with a huge reduction in engagement metrics due to disrupted content delivery and advertising efforts. To adapt to the sudden disruptions, E-commerce businesses responded by shifting to offline sales and alternative marketing channels. However, these measures helped only partially to recover the financial losses incurred by the disruption. By utilizing data from market reports, online retail platforms, and consumer surveys, the research highlights the immediate and long-term effects of internet shutdowns on online sales, business operations, and consumer behavior. The findings highlight the critical role of internet connectivity in modern business operations and suggest businesses’ need for robust and adequate contingency plans to address such disruptions. The study contributes to the understanding of the digital economy and social media marketing-related vulnerabilities and offers insights into strategies for enhancing resilience against internet-related disruptions.
APA, Harvard, Vancouver, ISO, and other styles
7

Zavadska, Diana. "Peculiarities of a customer-oriented approach to company management." In The 8th International Conference "Management Strategies and Policies in the Contemporary Economy". Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2023.13.

Full text
Abstract:
The article proposes an approach for uncovering the meaning of a company's customer orientation. Groups of characteristic features of the scientific category “customer orientation” are provided (human capital and management; operational model and business processes; business model). The focus is on the fact that changes in companies' marketing activities occur as a result of constantly changing markets and consumer habits.
APA, Harvard, Vancouver, ISO, and other styles
8

Veretennikova, A., and A. Mokrushnikova. "Strategies for Sharing Economy Development: International and Russian experience." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.087.

Full text
Abstract:
The development of the sharing economy has greatly impacted not only company processes but also industry transformations. The strategies used by these companies have features related to digital platform activities, the ability to reduce transaction costs, and the construction of social interactions that ensure trust between participants. This study described competitive, industry, operational, marketing, and management strategies used in the sharing economy, as well as how sharing economy models are reflected in the Russian market. The significance of this study lies in the development of provisions of the sharing economy in the field of strategic management.
APA, Harvard, Vancouver, ISO, and other styles
9

Louvaris, Dimitris, Nikos Mamoulis, George Kelantonakis, et al. "ProximIoT: A Proximity-based Product Marketing Platform." In Emerging Tech Conference Edge Intelligence 2022. Hellenic Emerging Technology Industry Association, 2025. https://doi.org/10.63438/qdna6198.

Full text
Abstract:
The broad acceptance and deployment of smartphone and Internet of Things (IoT) technologies presents a first-class opportunity for strengthening product marketing via interaction between businesses and their in-store customers within physical stores. Knowledge and tracking of the physical proximity of customers to particular products can extend successful recommendation strategies for product marketing applied in online stores to physical stores. Thus, there is an opportunity for businesses to utilize the potential of smartphones and IoT for organizing advertising and promotion campaigns with better results compared to traditional techniques. This paper presents an IoT platform developed for proximity marketing, which collects information related to user locations in real time within the sales area and processed in correlation with historical data. The platform analyzes the aggregated data for optimal decision making by marketing departments and performs targeted interaction with consumers in real time through automated messaging. The IoT platform operation is based on Bluetooth beacon devices installed in the business sales area, combined with smartphones owned by customers. The aim of developing the ProximIoT platform is to improve the effectiveness of promotional activities put in place by businesses, as well as overall customer experience.
APA, Harvard, Vancouver, ISO, and other styles
10

Birgau, Victoria. "The effect of digital marketing and online payment systems on customers’ purchase decision." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.14.

Full text
Abstract:
In the information age, the new consumer is a more demanding one, more involved in the shopping experience thanks to the communication channels in the online environment. This paper examines the effect of digital marketing and online payment systems on the purchase decision at the early stage of the decision process. Today, in the context of an increasingly digital environment, connectivity plays a crucial role in the operational activities of the real sector of the economy, while companies wishing to maintain their market position must understand the factors that, more or less, condition the purchasing decision of consumers. The aim of this research is to assess the potential influence of electronic payment instruments and digital marketing on the consumption trend. The methodological approach is based on general scientific methods and procedures for scientific knowledge of economic processes.The dialectic method, induction and deduction were used in the text of the article, applying logical and comparative analysis. Following the results of the research, it has been established that entrepreneurs who aspire to a favorable brand image must constantly approach the consumer by applying creative ways of the digital world.
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Operational and marketing activities"

1

Heist, H. Daniel, Danielle Vance-McMullen, Rachel Sumsion, and Jeff Williams. The National Survey of Donor Advised Fund Managers: Executive Summary and Key Findings. Dorothy A. Johnson Center, 2025. https://doi.org/10.4087/fznr6193.

Full text
Abstract:
The Donor Advised Fund Research Collaborative (DAFRC) is a group of academic and nonprofit researchers leading a 4-year, comprehensive research initiative to provide empirical data and insights on the characteristics and activities of donor advised funds (DAFs) in the United States. This report, which is the second of three reports by the DAFRC, provides insights into DAF sponsors’ perceptions, policies, and practices. The report’s findings are based on a 2023 management survey of 128 DAF sponsors. This survey covered topics related to DAF strategy, operational capacity, philanthropic advising, internal policy execution, and the marketing of DAF sponsors.
APA, Harvard, Vancouver, ISO, and other styles
2

Heist, H. Daniel, Danielle Vance-McMullen, Rachel Sumsion, and Jeff Williams. The National Survey of Donor Advised Fund Managers. Dorothy A. Johnson Center, 2025. https://doi.org/10.4087/exxe4510.

Full text
Abstract:
Donor advised funds (DAFs) are the fastest-growing form of philanthropy. In 2023, nearly 1.8 million DAF accounts received about $59 billion in contributions, distributed about $55 billion in grants, and ended the year with about $252 billion in assets (National Philanthropic Trust, 2024). The Donor Advised Fund Research Collaborative (DAFRC) is a group of academic and nonprofit researchers leading a 4-year, comprehensive research initiative to provide empirical data and insights on the characteristics and activities of donor advised funds (DAFs) in the United States. One of the initiative's main goals is to gather and analyze information about DAFs that is not available from publicly accessible data sources. The National Survey of Donor Advised Fund Managers is the second of three major nationwide projects conducted by the DAFRC. The first report, the 2024 National Study on Donor Advised Funds, provided empirical trends based on a national dataset of nine years of DAF records from 111 DAF providers. This report provides insights into sponsor-level practices associated with the facilitation of philanthropy through DAFs including strategy, operational capacity, philanthropic advising, internal policy execution, and the marketing of DAF sponsors. The final report, the National Survey of Donor Advised Fund Donors, will present insights into how individuals think about and use DAFs as part of their household giving.
APA, Harvard, Vancouver, ISO, and other styles
3

Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

Full text
Abstract:
The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augmented reality in education. They identified means of augmented reality for teaching computer science at school. Such programs and services allow students to observe the operation of computer systems when changing their parameters. Students can also modify computer hardware for augmented reality objects and visualize algorithms and data processes. The article describes the content of author training for practicing teachers. At this event, some applications for training in AR technology were considered. The possibilities of working with augmented reality objects in computer science training are singled out. It is shown that the use of augmented reality provides an opportunity to increase the realism of research; provides emotional and cognitive experience. This all contributes to engaging students in systematic learning; creates new opportunities for collaborative learning, develops new representations of real objects.
APA, Harvard, Vancouver, ISO, and other styles
4

Nikolic, L., and L. Trichtchenko. Space weather modelling for operational applications: approach and activities. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 2015. http://dx.doi.org/10.4095/295980.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Clayton, III, and Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Defense Technical Information Center, 2013. http://dx.doi.org/10.21236/ada592762.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Lamoureux, Gerald P., Forero Jr., Martin Juan F., Jr Richard C., and Alberto MartinezDiaz. Navy/Marine Corps TACAIR Integration: Impact on Operational and Supporting Activities. Defense Technical Information Center, 2003. http://dx.doi.org/10.21236/ada420633.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Peterson, Everett. GTAP-M: A GTAP Model and Data Base that Incorporates Domestic Margins. GTAP Technical Paper, 2006. http://dx.doi.org/10.21642/gtap.tp26.

Full text
Abstract:
Transportation, wholesaling, and retailing activities are a significant segment of economic activity in many economies. The magnitude of these activities can vary greatly between products, users, and regions. However, in most applied general equilibrium (AGE) analyses, these marketing activities are not tied to specific commodities. This paper develops a model framework and database that incorporates domestic marketing margins on domestic and imported goods going to final demand or used as intermediate inputs, and margins on exports, into the standard GTAP Model. The effects of incorporating domestic marketing activities into an AGE model are illustrated by comparing the results of the standard GTAP Model to the new GTAP-M Model for several different technological change scenarios. The comparison yields two main results. First, tying the domestic marketing activities to specific commodities changes the degree of price transmission from producers to users, compared to a model that does not include margin activities explicitly. The second main result is that the magnitude of the elasticity of substitution between commodities and the composite marketing activity is very important. Allowing variable margins creates a new source of demand-responsiveness for commodities which can significantly alter the results of policy simulations.
APA, Harvard, Vancouver, ISO, and other styles
8

Afridi, Munir. Greenstar Social Marketing private-sector activities in PAIMAN project: Process evaluation of Greenstar Social Marketing initiatives to improve and expand maternal and newborn health services and coverage. Population Council, 2010. http://dx.doi.org/10.31899/rh2.1086.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Vittori, Jay M., and Jeffrey S. Cook. JFACC Information Management (IM) Capability - 2010. Functional Decomposition of Operational Activities - Version 1.0. Defense Technical Information Center, 2004. http://dx.doi.org/10.21236/ada456396.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

Full text
Abstract:
Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Operational and marketing activities' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography