Relevant bibliographies by topics / Operational and marketing activities

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Operational and marketing activities'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Operational and marketing activities"

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Mohammad Shibli, Shahriar, and Iqbal Mohammed Masum. "Digital Marketing Activities." DIU Journal of Business and Entrepreneurship 14, no. 02 (2021): 73–91. http://dx.doi.org/10.36481/diujbe.v014i2.ys4km672.

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This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated
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Galieva, G. F., S. V. Plyasova, T. V. Koryakina, and S. A. Trufanova. "Strategic and Operational Marketing Solutions and Their Role in the Company's Activities." Proceedings of the Southwest State University. Series: Economics. Sociology. Management 14, no. 2 (2024): 34–46. http://dx.doi.org/10.21869/2223-1552-2024-14-2-34-46.

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The relevance of the research is determined by the search for effective tools to increase the competitiveness of enterprises in the digital environment.The purpose of the study is to analyze the impact of strategic and operational marketing actions on the activities of modern enterprises, as well as to provide practical justification for ways to increase their effectiveness in building actions in an online environment.The objectives of the study are related to the disclosure of the content and features of the implementation of strategic and operational marketing solutions of the enterprise; cr
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Prajogo, Daniel I., and Mark Goh. "Operations Management activities and operational performance in service firms." International Journal of Services Technology and Management 8, no. 6 (2007): 478. http://dx.doi.org/10.1504/ijstm.2007.013943.

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Azimova, Gulnoza. "The concept of marketing activities in banking business." Общество и инновации 3, no. 3/S (2022): 28–35. http://dx.doi.org/10.47689/2181-1415-vol3-iss3/s-pp28-35.

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The article deals with the development of new scientific and methodological approaches to the concept of marketing activities in banking business. Proper formation of a transfer pricing system will allow acquiring the necessary control over the process, developing operational solutions, identifying opportunities, deviations and trends in relation to individual transactions and larger transactions for them.
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Bahorka, Mariia, Tetiana Ustik, and Liudmila Kvasova. "THE PLACE OF MARKETING ACTIVITIES IN THE CRISIS MANAGEMENT SYSTEM." Three Seas Economic Journal 3, no. 3 (2022): 15–20. http://dx.doi.org/10.30525/2661-5150/2022-3-3.

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The purpose of the article is to establish the place of marketing in crisis management of the enterprise, to study the role of the main aspects of crisis marketing in modern enterprises; mastering the components of marketing crisis management of enterprises, to avoid the vulnerability of the enterprise to crisis phenomena and eliminate their consequences. The methodological basis of the study was the generalization of the results of applied research in the field of economics, scientific works of domestic and foreign scientists, which highlight the fundamental theories of competitive advantage,
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Arifnur, Muhammad, Tri Wiji Nurani, and Iin Solihin. "STRATEGI PENINGKATAN EFEKTIVITAS OPERASIONAL SENTRA KELAUTAN DAN PERIKANAN TERPADU NATUNA." Marine Fisheries : Journal of Marine Fisheries Technology and Management 14, no. 2 (2023): 131–42. http://dx.doi.org/10.29244/jmf.v14i2.44771.

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The Natuna Integrated Maritime and Fisheries Center (IMFC) was established to integrate fish landing, processing, and marketing activities. However, until 2019, the operation of IMFC had not been optimized, hence the objectives of its establishment had not been achieved. This study aims to assess the operational effectiveness of IMFC Natuna and develop strategies for its improvement. The research was carried out by identifying port facilities and capacities that have been built and assessing their operational performance. The strategy for increasing IMFC Natuna's operational activities was pre
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Vilkaite-Vaitone, Neringa, and Ilona Skackauskiene. "Green marketing orientation: evolution, conceptualization and potential benefits." Open Economics 2, no. 1 (2019): 53–62. http://dx.doi.org/10.1515/openec-2019-0006.

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AbstractGlobal economic fluctuation, post-Brexit challenges, changes in the landscape of corporate social responsibility are pushing managers to build sustainability into the performance of marketing mix. Traditional marketing is no longer able to address all the issues in modern markets. This led to green marketing, a new marketing philosophy. The paper provides researchers and marketing managers with a comprehensive view of the concept of green marketing, its causes, contents, and outcomes. Authors suggest a structured and outcome-based viewpoint to the construct of green marketing. Theoreti
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Conti, Emanuela, Furio Camillo, and Tonino Pencarelli. "The impact of digitalization on marketing activities in manufacturing companies." TQM Journal 35, no. 9 (2023): 59–82. http://dx.doi.org/10.1108/tqm-11-2022-0329.

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PurposeThe purpose of the paper is to present an empirical study that examines the impact of digitalization on informative, strategic and operational marketing activities in manufacturing companies from the entrepreneurial perspective.Design/methodology/approachA research project was carried out in 205 Italian manufacturing companies by using the questionnaire method. An exploratory research study was conducted with hierarchical cluster analysis.FindingsThe analysis shows the existence of seven clusters of manufacturing companies that differ by the impact of digitalization on marketing activit
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Эрендженова, Д. Б., У. В. Нимгиров, К. Ж. Ж. Бини, А. Ш. Саралидзе, Б. Ш. Саралидзе, and Д. А. Рвачев. "Content, forms and methods of implementation of operational marketing at the enterprise." Экономика и предпринимательство, no. 11(124) (December 23, 2020): 711–14. http://dx.doi.org/10.34925/eip.2020.124.11.138.

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Актуальность выбранной темы обусловлена тем, что одним из важнейших факторов прибыльности предприятий в современных условиях является использование инструментов и методов операционного маркетинга. Статья посвящена теоретическому изучению вопроса организации операционного маркетинга на предприятии: рассматривается понятие операционного маркетинга, его значение для экономики предприятия. В практическом аспекте изучен процесс операционной маркетинговой деятельности на примере туристического агентства «Татьяна Тур». Для успешной деятельности современного туристического агентства важно не только ус
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Rahardja, Untung, Fitri Andriyani, and Triyono Triyono. "Model Scheduling Optimization Workforce Management Marketing." Aptisi Transactions on Management (ATM) 4, no. 2 (2020): 92–100. http://dx.doi.org/10.33050/atm.v4i2.1259.

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This research focuses on completing workforce management marketing scheduling using genetic metaheuristic methods. Optimal scheduling to determine the duration of a job, the quality of employees, and meet the challenges to increase work scheduling targets according to marketing employee skills by maximizing operational time while providing satisfactory services to customers. Marketing employees increasingly rely on the right time to connect with their customers. The problem in this study considers marketing skills and activities to carry out work activities, namely promotion, follow-up, and st
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Dissertations / Theses on the topic "Operational and marketing activities"

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Клюс, І. Г. "Інноваційні методи стимулювання попиту у сфері туризму (на прикладі туристичного агентства «Джоін Ап!»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Klyus.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти інноваційної діяльності у сфері туристичного маркетингу на підприємстві. Висвітлено сутність та типи інноваційної діяльності в процесі ринкового просування туристичних продуктів. Проаналізовано ДПТ як засіб ефективного збуту та комунікації із споживачами. Надано загальну характеристику туристичного агентства у складі мережі «Джоін Ап!». Проаналізовано фінансову-господарську діяльність туристичного агентства «Джоін Ап!» за 2018-2020 роки та його систему ма
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Stursa, J., Z. Dutka, J. Svoboda, and V. Zach. "Operational measurements of 18F and 81Rb activities during transport." Helmholtz-Zentrum Dresden - Rossendorf, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:d120-qucosa-165656.

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Introduction Activity measurement of the produced radionuclide prior its transport to further processing in the clean rooms indicates proper irradiation settings and target functioning. It is particularly true for shortlived radionuclides. Precise online activity measurement of the radionuclides transported from the target to the hot cells in a liquid phase was highly desirable in order to estimate compliance with the required value. In this paper, we present simple operational systems for activity measurement of the irradiated enriched (18O) water for 18F labelled PET radiopharmaceuticals and
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Петровська, Світлана Володимирівна, М. О. Березюк, Svitlana Volodymyrivna Petrovska, and M. O. Bereziuk. "MARKETING ACTIVITIES OF AVIATION ENTERPRISES." Thesis, Національний авіаційний університет, 2017. http://er.nau.edu.ua/handle/NAU/30931.

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Liu, Ran. "Consumers' response to ambush marketing activities." Thesis, University of Leeds, 2012. http://etheses.whiterose.ac.uk/4765/.

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Owing to the high sponsorship fees and category exclusivity of sponsorship rights in the major events, ambush marketing activities are increasingly planned and practiced in order to capitalize on the benefits associated with the event. As a result, the integrity of the sponsorship‘s rights is broken and the sponsor‘s investment is undermined, which has the potential to threaten the financial viability of the events. In order to maintain event integrity and protect official sponsors from attack by ambushers, the International Olympic Committee introduced a "Name and Shame" campaign to create pu
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Gorman, C. Allen, and Klaus G. Melchers. "New Developments in Rater Training Research." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/424.

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Rater training is important for various human resource activities. The proposed symposium highlights contemporary research on rater training in different arenas such as performance appraisal, job interviews, and foreign language testing. New and emerging trends in rater training research and practice will also be discussed.
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Gorman, C. Allen, and John P. Meriac. "It’s Okay to Do Rating Format Research Again." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/425.

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Despite Landy and Farr’s (1980) highly influential call for a moratorium on rating format research over 30 years ago, recent research continues to show that rating format design can influence rating quality. This symposium brings together a group of scholars who will share their research and expertise on this topic.
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Gorman, C. Allen, John P. Meriac, and Joshua L. Ray. "A Survey of Rater Training Programs in U.S. Organizations." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/426.

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Martinez, Diaz Alberto, Juan F. Forrero, Gerard P. Lamoureux, and Richard C. Martin. "Navy/Marine Corps TACAIR integration: impact on operational and supporting activities." Monterey, California. Naval Postgraduate School, 2003. http://hdl.handle.net/10945/9828.

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Approved for public release; distribution is unlimited<br>MBA Professional Report<br>Approved for public release; distribution is unlimited<br>The purpose of this MBA Project was to investigate and provide a comprehensive overview regarding the current issues regarding Tactical Aircraft Integration within the Department of the Navy. This project was conducted with the sponsorship and assistance of the Comptroller, Commander Naval Air Forces Pacific. The goal of this project was to identify issues and provide an analysis of the ongoing efforts between the Navy and Marine Corps. Four criteria we
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Lamoureux, Gerard P. Forero Juan F. Martin Richard C. MartinezDiaz Alberto. "Navy/Marine Corps TACAIR integration : impact on operational and supporting activities /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FLamoureux.%5FMBA.pdf.

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Thesis (M.B.A.)--Naval Postgraduate School, December 2003.<br>"MBA professional report"--Cover. Joint authors: Juan F. Forero, Richard C. Martin, Jr., Alberto MartinezDiaz. Thesis advisor(s): Lawrence R. Jones, Jerry L. McCaffery. Includes bibliographical references (p. 33). Also available online.
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Rosemeier, Sven. "Sustainability Marketing : The Implementation of Sustainability Communication in Marketing Related Activities." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-630.

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Purpose: The purpose of this thesis is to investigate how apparel and apparel brands are communicating their sustainability activities through marketing in the respective offline and online retail environments with the support of communication appeals to engage the consumer to purchase clothing items more sustainably. Method: The study implemented a qualititave research nature. Through a semi-structured interview, six department managers of three different apparel companies have been interviewed to give input concerning their sustainability marketing activities and their use of various communi
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Books on the topic "Operational and marketing activities"

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E, Pelyashi, Marketing Management Assistance Project (Zambia), Zambia. Ministry of Agriculture, Food and Fisheries., and Food and Agriculture Organization of the United Nations., eds. Are food relief operations displacing maize marketing activities?: A preliminary analysis of the impact of food relief operations on maize marketing developments in Eastern, Southern, and Western provinces during 1995/96. Marketing Management Assistance Project, 1996.

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1962-, Schuiling Isabelle, ed. Market-driven management: Strategic and operational marketing. Palgrave Macmillan, 2012.

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Lambin, Jean-Jacques. Market-driven management: Strategic and operational marketing. St. Martin's Press, 2000.

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Bradley, M. C. A critical analysis of marketing management operations and activities at the Smith Partnership, solicitors and a consideration of the suitability of the adoption of relationship marketing to stimulate growth and to provide a new and relevant cultural focus for the firm. De Montfort University, 1997.

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Volynkin, E. N., and N. S. Zheleznyak. Preparation and conduct of operational search activities. Сибирский юридический институт Министерства внутренних дел Российской Федерации, 2005. http://dx.doi.org/10.51980/2005_208.

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United States. Immigration and Naturalization Service and Computech Inc, eds. Operational Activities Special Information System: Users manual. U.S. Immigration and Naturalization Service, Office of Information Systems, 1987.

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Commission, Canada Canadian Tourism. European marketing program: Draft operational plan 1997-1998. Canadian Tourism Commission, 1998.

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Commission, Canadian Tourism. European Marketing Program: Draft operational plan, 1997-1998. Canadian Tourism Commission, 1996.

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Kazakova, Nataliya, Ekaterina Erohina, Svetlana Chikurova, and Natal'ya Romanova. Financial controlling of the company's business processes. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049712.

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The textbook provides the formation of knowledge and practical skills in the field of building a system of financial controlling of business processes in companies, includes issues of the general concept of controlling business processes aimed at controlling the sustainability, economic and financial security of activities based on the relationship of business analysis tools, internal control and information and analytical business risk management system. The applied approach allows the company to increase its ability to quickly adapt to the turbulence of the external and internal environment.
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Enterprises, Marketdata. The U.S. carpet cleaning industry: A marketing & operational analysis. Marketdata Enterprises, 2003.

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Book chapters on the topic "Operational and marketing activities"

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Nasution, Rizka Ameylina, Iskandar Muda, and Nisrul Irawati. "The Effect of Operational Efficiency, Marketing Effectiveness, and Leverage on the Financial Performance of PT Pelabuhan Indonesia (PERSERO) Regional I." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_28.

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Abstract This study aims to analyze the performance of PT Pelabuhan Indonesia (Persero) Regional I as part of the Indonesian logistics chain. The efficiency and effectiveness of PT Pelabuhan Indonesia (Persero) Regional I are expected to reduce logistics costs to realize economic development in the Western region of Indonesia. Performance measurement was done through its financial performance. This evaluation measured the effect of operational performance, marketing activities, and leverage on its financial performance to identify and need to improve its performance. The object of this researc
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Carah, Nicholas, and Sven Brodmerkel. "Regulating Platforms’ Algorithmic Brand Culture: The Instructive Case of Alcohol Marketers on Social Media." In Palgrave Global Media Policy and Business. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-95220-4_6.

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AbstractThis chapter offers an account of how alcohol marketers have used social media platforms over the past fifteen years, and argues that understanding the engineering, operation and consequences of platforms’ data-driven, participatory and opaque advertising model is fundamental to addressing larger questions of platform regulation in the public interest. It suggests that through the case of alcohol marketing we can understand and assess many of the novel regulatory challenges posed by the advertising model of digital platform companies. Thus, in this chapter we appraise some of the exist
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Jefkins, Frank. "Dealer Activities." In Modern Marketing Communications. Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_12.

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Karamouzi, Eugenia, Eleni Tsironi, and Panopoulos Panagiotis. "Study Cases (web)." In Manuali – Scienze Tecnologiche. Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-044-3.57.

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REZOS BRANDS is a food focused SME, with expertise in superfoods. The company is established in Patras, back in 1983, with main activity the distribution and development of national sales networks of imported and local food &amp; beverages products, operating in the Greek market. Over the years REZOS BRANDS has extended its operations to all activities of the vertical business model: from the farm to the fork, which includes cultivation, harvesting, research, process, packaging, warehouse storing, marketing, distribution. Having own multifunctional farm, the super foods are cultivated and grow
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Meissner, Hans Günther. "The Foreign Activities of Companies." In Strategic International Marketing. Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-75477-7_4.

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Kreutzer, Ralf T. "Strategic and Operational Marketing Plan." In Management for Professionals. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-13823-3_10.

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Wirtz, Bernd W. "Introduction to Operational Multichannel Marketing." In Springer Texts in Business and Economics. Springer Fachmedien Wiesbaden, 2024. http://dx.doi.org/10.1007/978-3-658-44675-8_21.

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Crittenden, Victoria L., and William F. Crittenden. "On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs." In Commodity Marketing. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-90657-3_14.

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Walters, David, and Michael Halliday. "The Financial Implications of Operational Decisions." In Marketing and Financial Management. Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-20931-2_5.

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Kliewe, Thorsten, Thomas Baaken, and Tobias Kesting. "Introducing a Science-to-Business Marketing Unit to University Knowledge and Technology Transfer Structures." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2116-9.ch003.

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This chapter addresses two major challenges in academic entrepreneurship. First, rather than continuously questioning and improving the effectiveness and efficiency of their knowledge and technology transfer (KTT) program, universities often get stuck in their day-to-day business. Second, unlike businesses, most research organisations do not base their strategy and operational activities on their research customers’ demands, namely companies, and thus often miss to meet the needs of their market. Starting with a theoretical discussion on university structures and market orientation in KTT, thi
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Conference papers on the topic "Operational and marketing activities"

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Buiak, Lesia, Mykola Shynkaryk, Yurii Semenenko, and Kateryna Pryshliak. "Optimization of Marketing Department Activities using Machine Learning Technologies." In 2024 14th International Conference on Advanced Computer Information Technologies (ACIT). IEEE, 2024. http://dx.doi.org/10.1109/acit62333.2024.10712551.

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Ehresmann, Manfred, Clemens Riegler, Bahar Karahan, Paul Nehlich, and Nicolas Heinz. "Impactful Marketing and Outreach Activities of German Student Space Associations." In IAF Space Education and Outreach Symposium, Held at the 75th International Astronautical Congress (IAC 2024). International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078378-0115.

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Gunawan, Ali. "Implementation of Marketing Intelligence Systems for Operational Activities Using Business Intelligence in PT. XYZ." In 2020 International Conference on Information Management and Technology (ICIMTech). IEEE, 2020. http://dx.doi.org/10.1109/icimtech50083.2020.9211288.

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Blažinauskytė, Evelina, and Vytautas Dikčius. "INDUSTRY 4.0 TECHNOLOGIES ENABLEMENT IN MARKETING ACTIVITIES OF SMES TO FULFILL CUSTOMERS’ NEEDS FOR PERSONALIZATION: A SYSTEMATIC REVIEW." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1047.

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Over the last few years, a significant number of studies have examined the concept of Industry 4.0 and its impact on business operations. As current business digitalization processes provide a significant opportunity for SMEs to enable the newest marketing tools and customer-oriented approaches, this study aims to investigate the enablement of Industry 4.0 technologies in marketing activities within SMEs for fulfilling customer needs for personalization. The study was based on a systematic analysis of 8 core databases, which generated more than 1400 articles published during 2016–2020. Using P
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Šain, Marija, iva Buljubašić, and Vlatka Mihaljević. "THE POWER OF (UNCONVENTIONAL) MARKETING IN FUNDRAISING: THE PERSPECTIVE OF THE CULTURAL SECTOR." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/nfuw3755.

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This paper analyzes the importance and use of marketing for fundraising in the cultural sector. Namely, due to limited public financial resources and social changes in general, the cultural sector should turn to the market and to new sources of financing and implement a fundraising strategy. Activities are needed to attract financial resources from various sources to ensure the income necessary for its operation and sustainability. To be successful in fundraising and ensure stable business, the cultural sector needs to implement various activities that are usually associated with the profit se
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Chowdhury, S. A., and M. S. S. B. Jabber. "Adverse impact of internet shutdown on e-commerce and social media marketing in Bangladesh." In International Conference on Business Research. Business Research Unit (BRU), 2024. https://doi.org/10.31705/icbr.2024.16.

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The rise of e-commerce and social media marketing in Bangladesh has been a significant driver of economic growth, fostering entrepreneurship and expanding market accessibility. However, the frequent shutdowns of internet services, often due to political or security concerns, have posed substantial challenges to the e-commerce sector. Very recently Bangladesh has experienced internet shutdowns for prolonged periods that have had profound implications for e-commerce and social media marketing endeavors. This study examines the ramifications of this shutdown on the digital economy, focusing on th
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Zavadska, Diana. "Peculiarities of a customer-oriented approach to company management." In The 8th International Conference "Management Strategies and Policies in the Contemporary Economy". Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2023.13.

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The article proposes an approach for uncovering the meaning of a company's customer orientation. Groups of characteristic features of the scientific category “customer orientation” are provided (human capital and management; operational model and business processes; business model). The focus is on the fact that changes in companies' marketing activities occur as a result of constantly changing markets and consumer habits.
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Veretennikova, A., and A. Mokrushnikova. "Strategies for Sharing Economy Development: International and Russian experience." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.087.

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The development of the sharing economy has greatly impacted not only company processes but also industry transformations. The strategies used by these companies have features related to digital platform activities, the ability to reduce transaction costs, and the construction of social interactions that ensure trust between participants. This study described competitive, industry, operational, marketing, and management strategies used in the sharing economy, as well as how sharing economy models are reflected in the Russian market. The significance of this study lies in the development of prov
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Louvaris, Dimitris, Nikos Mamoulis, George Kelantonakis, et al. "ProximIoT: A Proximity-based Product Marketing Platform." In Emerging Tech Conference Edge Intelligence 2022. Hellenic Emerging Technology Industry Association, 2025. https://doi.org/10.63438/qdna6198.

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The broad acceptance and deployment of smartphone and Internet of Things (IoT) technologies presents a first-class opportunity for strengthening product marketing via interaction between businesses and their in-store customers within physical stores. Knowledge and tracking of the physical proximity of customers to particular products can extend successful recommendation strategies for product marketing applied in online stores to physical stores. Thus, there is an opportunity for businesses to utilize the potential of smartphones and IoT for organizing advertising and promotion campaigns with
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Birgau, Victoria. "The effect of digital marketing and online payment systems on customers’ purchase decision." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.14.

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In the information age, the new consumer is a more demanding one, more involved in the shopping experience thanks to the communication channels in the online environment. This paper examines the effect of digital marketing and online payment systems on the purchase decision at the early stage of the decision process. Today, in the context of an increasingly digital environment, connectivity plays a crucial role in the operational activities of the real sector of the economy, while companies wishing to maintain their market position must understand the factors that, more or less, condition the
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Reports on the topic "Operational and marketing activities"

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Heist, H. Daniel, Danielle Vance-McMullen, Rachel Sumsion, and Jeff Williams. The National Survey of Donor Advised Fund Managers: Executive Summary and Key Findings. Dorothy A. Johnson Center, 2025. https://doi.org/10.4087/fznr6193.

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The Donor Advised Fund Research Collaborative (DAFRC) is a group of academic and nonprofit researchers leading a 4-year, comprehensive research initiative to provide empirical data and insights on the characteristics and activities of donor advised funds (DAFs) in the United States. This report, which is the second of three reports by the DAFRC, provides insights into DAF sponsors’ perceptions, policies, and practices. The report’s findings are based on a 2023 management survey of 128 DAF sponsors. This survey covered topics related to DAF strategy, operational capacity, philanthropic advising
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Heist, H. Daniel, Danielle Vance-McMullen, Rachel Sumsion, and Jeff Williams. The National Survey of Donor Advised Fund Managers. Dorothy A. Johnson Center, 2025. https://doi.org/10.4087/exxe4510.

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Donor advised funds (DAFs) are the fastest-growing form of philanthropy. In 2023, nearly 1.8 million DAF accounts received about $59 billion in contributions, distributed about $55 billion in grants, and ended the year with about $252 billion in assets (National Philanthropic Trust, 2024). The Donor Advised Fund Research Collaborative (DAFRC) is a group of academic and nonprofit researchers leading a 4-year, comprehensive research initiative to provide empirical data and insights on the characteristics and activities of donor advised funds (DAFs) in the United States. One of the initiative's m
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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augme
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Nikolic, L., and L. Trichtchenko. Space weather modelling for operational applications: approach and activities. Natural Resources Canada/ESS/Scientific and Technical Publishing Services, 2015. http://dx.doi.org/10.4095/295980.

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Clayton, III, and Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Defense Technical Information Center, 2013. http://dx.doi.org/10.21236/ada592762.

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Lamoureux, Gerald P., Forero Jr., Martin Juan F., Jr Richard C., and Alberto MartinezDiaz. Navy/Marine Corps TACAIR Integration: Impact on Operational and Supporting Activities. Defense Technical Information Center, 2003. http://dx.doi.org/10.21236/ada420633.

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Peterson, Everett. GTAP-M: A GTAP Model and Data Base that Incorporates Domestic Margins. GTAP Technical Paper, 2006. http://dx.doi.org/10.21642/gtap.tp26.

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Transportation, wholesaling, and retailing activities are a significant segment of economic activity in many economies. The magnitude of these activities can vary greatly between products, users, and regions. However, in most applied general equilibrium (AGE) analyses, these marketing activities are not tied to specific commodities. This paper develops a model framework and database that incorporates domestic marketing margins on domestic and imported goods going to final demand or used as intermediate inputs, and margins on exports, into the standard GTAP Model. The effects of incorporating d
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Afridi, Munir. Greenstar Social Marketing private-sector activities in PAIMAN project: Process evaluation of Greenstar Social Marketing initiatives to improve and expand maternal and newborn health services and coverage. Population Council, 2010. http://dx.doi.org/10.31899/rh2.1086.

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Vittori, Jay M., and Jeffrey S. Cook. JFACC Information Management (IM) Capability - 2010. Functional Decomposition of Operational Activities - Version 1.0. Defense Technical Information Center, 2004. http://dx.doi.org/10.21236/ada456396.

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b
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