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Dissertations / Theses on the topic 'Operational and marketing activities'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Клюс, І. Г. "Інноваційні методи стимулювання попиту у сфері туризму (на прикладі туристичного агентства «Джоін Ап!»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Klyus.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти інноваційної діяльності у сфері туристичного маркетингу на підприємстві. Висвітлено сутність та типи інноваційної діяльності в процесі ринкового просування туристичних продуктів. Проаналізовано ДПТ як засіб ефективного збуту та комунікації із споживачами. Надано загальну характеристику туристичного агентства у складі мережі «Джоін Ап!». Проаналізовано фінансову-господарську діяльність туристичного агентства «Джоін Ап!» за 2018-2020 роки та його систему ма

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Stursa, J., Z. Dutka, J. Svoboda, and V. Zach. "Operational measurements of 18F and 81Rb activities during transport." Helmholtz-Zentrum Dresden - Rossendorf, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:d120-qucosa-165656.

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Introduction Activity measurement of the produced radionuclide prior its transport to further processing in the clean rooms indicates proper irradiation settings and target functioning. It is particularly true for shortlived radionuclides. Precise online activity measurement of the radionuclides transported from the target to the hot cells in a liquid phase was highly desirable in order to estimate compliance with the required value. In this paper, we present simple operational systems for activity measurement of the irradiated enriched (18O) water for 18F labelled PET radiopharmaceuticals and

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3

Петровська, Світлана Володимирівна, М. О. Березюк, Svitlana Volodymyrivna Petrovska, and M. O. Bereziuk. "MARKETING ACTIVITIES OF AVIATION ENTERPRISES." Thesis, Національний авіаційний університет, 2017. http://er.nau.edu.ua/handle/NAU/30931.

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4

Liu, Ran. "Consumers' response to ambush marketing activities." Thesis, University of Leeds, 2012. http://etheses.whiterose.ac.uk/4765/.

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Owing to the high sponsorship fees and category exclusivity of sponsorship rights in the major events, ambush marketing activities are increasingly planned and practiced in order to capitalize on the benefits associated with the event. As a result, the integrity of the sponsorship‘s rights is broken and the sponsor‘s investment is undermined, which has the potential to threaten the financial viability of the events. In order to maintain event integrity and protect official sponsors from attack by ambushers, the International Olympic Committee introduced a "Name and Shame" campaign to create pu

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Gorman, C. Allen, and Klaus G. Melchers. "New Developments in Rater Training Research." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/424.

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Rater training is important for various human resource activities. The proposed symposium highlights contemporary research on rater training in different arenas such as performance appraisal, job interviews, and foreign language testing. New and emerging trends in rater training research and practice will also be discussed.

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Gorman, C. Allen, and John P. Meriac. "It’s Okay to Do Rating Format Research Again." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/425.

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Despite Landy and Farr’s (1980) highly influential call for a moratorium on rating format research over 30 years ago, recent research continues to show that rating format design can influence rating quality. This symposium brings together a group of scholars who will share their research and expertise on this topic.

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Gorman, C. Allen, John P. Meriac, and Joshua L. Ray. "A Survey of Rater Training Programs in U.S. Organizations." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/426.

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8

Martinez, Diaz Alberto, Juan F. Forrero, Gerard P. Lamoureux, and Richard C. Martin. "Navy/Marine Corps TACAIR integration: impact on operational and supporting activities." Monterey, California. Naval Postgraduate School, 2003. http://hdl.handle.net/10945/9828.

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Approved for public release; distribution is unlimited<br>MBA Professional Report<br>Approved for public release; distribution is unlimited<br>The purpose of this MBA Project was to investigate and provide a comprehensive overview regarding the current issues regarding Tactical Aircraft Integration within the Department of the Navy. This project was conducted with the sponsorship and assistance of the Comptroller, Commander Naval Air Forces Pacific. The goal of this project was to identify issues and provide an analysis of the ongoing efforts between the Navy and Marine Corps. Four criteria we

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9

Lamoureux, Gerard P. Forero Juan F. Martin Richard C. MartinezDiaz Alberto. "Navy/Marine Corps TACAIR integration : impact on operational and supporting activities /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2003. http://library.nps.navy.mil/uhtbin/hyperion-image/03Dec%5FLamoureux.%5FMBA.pdf.

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Thesis (M.B.A.)--Naval Postgraduate School, December 2003.<br>"MBA professional report"--Cover. Joint authors: Juan F. Forero, Richard C. Martin, Jr., Alberto MartinezDiaz. Thesis advisor(s): Lawrence R. Jones, Jerry L. McCaffery. Includes bibliographical references (p. 33). Also available online.

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10

Rosemeier, Sven. "Sustainability Marketing : The Implementation of Sustainability Communication in Marketing Related Activities." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-630.

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Purpose: The purpose of this thesis is to investigate how apparel and apparel brands are communicating their sustainability activities through marketing in the respective offline and online retail environments with the support of communication appeals to engage the consumer to purchase clothing items more sustainably. Method: The study implemented a qualititave research nature. Through a semi-structured interview, six department managers of three different apparel companies have been interviewed to give input concerning their sustainability marketing activities and their use of various communi

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11

Cobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.

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Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementatio

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12

Jain, Rakesh. "Operational initiatives in the food industry." Thesis, Liverpool John Moores University, 2006. http://researchonline.ljmu.ac.uk/5801/.

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This research attempts to investigate the use & applicability of lean thinking concepts in the food industry & to develop a strategy for the productive adoption of lean thinking in the food industry. In . order to investigate the application of lean manufacturing concepts in the food industry, a lean manufacturing framework comprising of lean goals, lean principles and lean practices, has been developed through a systematic review of the literature. Considering that the food industry is not one industry but a collection of several types of industry producing a diverse range of products and emp

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13

Cooke, G. "A methodology to link strategic quality requirements to operational activities in manufacturing." Thesis, Coventry University, 2010. http://curve.coventry.ac.uk/open/items/9f9c20f4-1d4c-f1af-1b81-e212459645f1/1.

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Organisations can deploy Total Quality Management (TQM) through company quality programmes in order to achieve improved business performance. A review and analysis of TQM literature found that the areas of strategic quality management, quality practices and quality activities (tools and techniques) have evolved largely independently without relationships being established. Employee involvement (EI) is a key element of TQM yet the involvement of individuals in specific quality activities is an under-researched topic. The aim of this research is to propose a framework which links these areas and

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14

Schild, André Jacques Paul. "Marketing Activities during the early stages of business." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/45047.

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This research is the result of a need within the entrepreneurial community, amongst both existing businesses as well as aspiring entrepreneurs, to pay attention to the marketing skills, abilities and activities required to navigate in the rapidly changing business environment in which they operate. It’s no longer enough that an entrepreneur only possesses the entrepreneurial will and drive to start an enterprise. In order to succeed and thrive, they require a skill set that needs to be employed from the beginning. The ability of the entrepreneur to successfully market their business, particula

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Smith, Chad. "Building an Operational Data Store for a Direct Marketing Application System." DigitalCommons@CalPoly, 2009. https://digitalcommons.calpoly.edu/theses/51.

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An operational data store (ODS) can be generally described as an architectural construct that is both similar and different in design and purpose to a data warehouse. It is similar in that it is subject-oriented and integrated from the various systems and sources that feed it. However, it is unique in that the data is volatile and updated on a relatively regular basis, it holds little to no archival data, and the data is kept at a detailed level with little summarization. The purpose of this thesis is to provide an overview of an ODS and the data that it holds, as well as to describe the autho

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Hellman, Karl G. "Optimizing Marketing Activities for Different Levels of Customer Relationships." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/bus_admin_diss/27.

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The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point

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Колесник, Богдан Олександрович. "Marketing management of the enterprise pr activities. Crisis management." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13071.

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Hoepner, Terri Jo. "Marketing training and development activities in Chippewa Valley businesses." Online version, 2003. http://www.uwstout.edu/lib/thesis/2003/2003hoepnert.pdf.

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19

Přidálková, Lucie. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113486.

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This diploma thesis deals with the use of marketing instruments in the field of human resources management, the importance of personal marketing to employers, employer brand building and current trends in the area of human resources management. The practical part analyzes the current approach to personal marketing at a company called Zentiva. The aim of the thesis is to map the current application of personal marketing within the organization, to analyze what instruments Zentiva uses at present to increase employer branding, as well as to propose improvements to better set up the whole process

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Росохата, Анна Сергіївна, Анна Сергеевна Росохатая, Anna Serhiivna Rosokhata, and A. Chykalova. "Marketing activities features for different classification types of business structures." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/80970.

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Матеріал присвячено питанням дослідження маркетингової діяльності різних типів бізнес-структур.<br>Материал посвящен вопросам исследования маркетинговой деятельности различных типов бизнес-структур.<br>The material is devoted to the study of marketing activities of different types of business structures.

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Dicke, Philipp, and Svetlana Lesidrenska. "Social-media platforms and its effect on digital marketing activities." Thesis, ТОВ «ТД «Папірус», 2011. http://essuir.sumdu.edu.ua/handle/123456789/28458.

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Danho, Ninib, Daniel Danho, and William Tomeh. "The Role Of Social Media Marketing Activities On Customer Satisfaction." Thesis, Jönköping University, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48912.

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23

Patel, Yusuf. "Converting activities to processes for operational efficency improvement of a South African agricultural equipment manufacturer." Master's thesis, University of Cape Town, 2012. http://hdl.handle.net/11427/9141.

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Includes bibliographical references.<br>South African agricultural equipment manufacturers face increasing pressures from global competition, in response they have resorted to manufacturing customised machinery in a bid to secure market share. This strategy, while successful, introduces a high degree of product variation and complexity - increasing strain on the manufacturing operation. In response to these strains, manufacturers are placing emphasis on finding new ways to improve manufacturing costs and accelerate product delivery. The objective of this dissertation is to assemble and sequenc

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Dolezel, Paul Matthew. "Student Use of Information Sources About Student Activities." Thesis, Virginia Tech, 1997. http://hdl.handle.net/10919/36857.

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The ability of professionals in student activities to inform students of scheduled events is a key factor in the success of their programs. While traditional forms of communication with students, such as newspaper announcements and campus flyers, have not been totally reliable, they remain among the standard forms of getting the word to students about campus activities and events. Other forms of communication with students now are available, such as web pages and electronic infolines, but student activities professionals still do not know with any degree of certainty which forms are preferred

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Pacagnan, Mario Nei. "Marketing global: um estudo exploratório das atividades de marketing nas empresas exportadoras do Norte do Paraná." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-06122006-163458/.

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Atualmente, no cenário competitivo global, a maioria das nações tem procurado estimular suas empresas a empreenderem atividades de internacionalização de seus negócios como medida importante para a atração de divisas. Obviamente, esta não é uma tarefa das mais fáceis e gera um desgaste elevado tanto aos gestores quanto à própria estrutura organizacional, quando há que se decidir em manter-se atendendo somente ao mercado interno ou abrir novos negócios no exterior. Para ser competitivo no mercado internacional há um elenco de aspectos a serem considerados, especialmente no que diz respeito ao u

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Carneiro, Marta Maria Cunha. "Marketing educacional: um estudo comparativo das atividades de marketing." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-22022016-130911/.

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A revisão teórica apontou uma visão geral dos temas de marketing e educação por meio da cronologia histórica, da discussão conceitual, da relevância teórica e prática de cada assunto, dos principais desafios para pesquisa e o desenvolvimento do tema marketing educacional. Identificou-se e discutiu-se as atividades de marketing desenvolvidas nas instituições de ensino superior à luz dos fundamentos teóricos. A metodologia abordou os aspectos relacionados ao protocolo do estudo de caso e uma pesquisa exploratória qualitativa sobre as atividades de marketing foi realizada no trabalho empírico. Ex

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Dolley-Ryneveld, Mieshkah. "The effect of outsourcing a South African automotive company's material handling activities on its operational performance." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021202.

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Outsourcing has become a popular trend in the last two decades and has been applied in both non-essential and critical business functions. It has been viewed as a vital source of competitive advantage and is expected to remain an important component in future business strategies. Over the past few years, the outsourcing of logistics functions in particular has shown strong growth. Thus, an abundance of research on the outsourcing of logistics is available. However, there has been little research on the outsourcing of material handling activities as a sub-component of logistics, nor its effect

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Golubkov, Dmitry. "Corporate political connections in Russia and their implications for firm-level operational, financial, and investment activities." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2016. http://www.theses.fr/2016ESEC0006.

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Les trois essais, qui constituent les principales contributions théoriques et empiriques de cette thèse, sont présentés dans les chapitres1 à 3. Le chapitre 1 présente le premier essai intitulé « Relations politiques d'entreprise en Russie et leurs implications pour la performance et la rentabilité des entreprises ». Le chapitre 2 représente le deuxième essai intitulé « Banque et relations politiques en Russie et leurs implications pour les coûts au niveau de la dette ». Le chapitre 3 présente le troisième essai intitulé « Relations politiques d'entreprise en Russie et leurs implications pour

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Arham, Muhammad. "An empirical analysis of marketing activities in Indonesian Islamic banking industry." Thesis, Durham University, 2013. http://etheses.dur.ac.uk/7766/.

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Despite the fact that Indonesia is a predominantly Muslim country, the market share of Islamic banking sector in Indonesia stands around 4 percent in 2011 (Indonesian Central Bank, 2012:127). Although a plethora of study regarding the Indonesian Islamic banking industry has been conducted, not many of them touch the issue of low market share from marketing perspectives. This research aims at exploring and examining the marketing developed and utilised by the Islamic banking industry in Indonesia. In doing so, this study aims at measuring the perceptions, attitudes, and opinions of the particip

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Atanassova, Iva Valentinova. "Social media practices in SME marketing activities : a dynamic capability approach." Thesis, University of Portsmouth, 2016. https://researchportal.port.ac.uk/portal/en/theses/social-media-practices-in-sme-marketing-activities(51e63012-f766-4dee-b336-67e05c73a26c).html.

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This thesis explores the marketing transformation processes taking place in a diverse selection of SMEs as a result of their use of social media. Building on literature from SME marketing, social media and dynamic capabilities, the Market Intelligence Accumulation Through Social media (MIATSM) model is developed and presented, which conceptualises the processes and factors, affecting the organisational ability to transfer market intelligence gained from social media into internal, organisational-level learning and marketing evolution. The study employs phenomenological case study methodology t

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Andersson, Emelie, and Elin Mårtensson. "Employee retention or company performance-The implied contribution of internal marketing activities." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23601.

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The purpose of this study is to map the activities used for satisfying employee’s needs in an engineering company and with the support of theory concretize their contribution to employee retention and company performance.

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Bello, Roberto, and University of Lethbridge Faculty of Arts and Science. "Market orientation and standardization of marketing activities: a study of Mexican organizations." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Arts and Science, 2001, 2001. http://hdl.handle.net/10133/129.

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This study examines the relation between market orientation and the standardization of marketing activities (processes and programs) in a sample of Mexican organizations. The literaure of marketing orientation, although vast in analysis, has concentrated on Western countries, leaving the rest of the countries, for apparently no reason, out of its scope. The analysis of emerging countries also presents a potential opportunity for linking the international marketing debate of standardization process and programs with the market orientation literature. The dat were collected from 68 Mexican firms

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Zusková, Michaela. "Analysis of the marketing activities of the INEX-SDA non-profit organization." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264055.

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Non-profit organizations are an integral part of the Czech economy and important partner for the government. In today's economic environment, NGOs face increasing competition not only from other similar institutions, but also from for-profit oriented companies. They are, therefore, forced to adopt entrepreneurial marketing techniques in order to succeed in the market. The aim of this Master Thesis is to analyze the non-governmental, non-profit organization INEX-SDA including its marketing strategies, to interpret the results based on marketing theory and to suggest possible improvements that c

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Dyachkov, Konstantin. "The role of modern mobile and social media communications : Case of SMEs’ marketing activities." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-34843.

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Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to exist and generate revenue. Huge corporations also observe the change in the business landscape, however it is much easier for them to adapt as they have way more resources and expertise concerning marketing in ‘digital era’. As the market becomes more competitive SMEs have to act wisely, but they

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Göthlin, Alexander, and Anna Jacobsson. "A cross-cultural dilemma of standardization or adaptation : A study of Swedish B2B firms marketing activities in India." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35760.

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This paper deals with Swedish B2B firms marketing activities in the culturally diverse Indian market, and what adaptations are made to meet the cultural diversity of India. The perception of cultural diversity in India is investigated from a Swedish B2B perspective. The findings were retrieved from three face to face interviews with equal number of respondents and firms; Roxtec, Norden Machinery and Gunnebo, three swedish B2B firms all established in India. The literature review is divided in two categories; Marketing and Culture, the former containing theory on relationship marketing and adap

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Tabeni, Mvelo. "The impact of inbound logistics activities on the operational performance of the postal services organization in South Africa." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1004577.

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Introduction and Relevant Details: This research investigates the impact of inbound logistics' activities on the operational performance of the business within the branches of the South African Post Office (SAPO) in the Eastern Cape Province. The study basically hypothesises a statistically significant positive correlation between inbound logistics' activities and the operational performance of the business with regards to revenue generation and operational costs in particular. A sample of 100 branch offices was randomly selected. A 50-item questionnaire was administered by mail to the branche

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Sharp, Kristy-Lee. "Internet's influence on the marketing activities of South African companies / Kristy-Lee Sharp." Thesis, North-West University, 2012. http://hdl.handle.net/10394/10358.

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The Internet is one of the most advanced technologies of modern times and it is diffusing at an exponential rate amongst business-to-consumer and business-to-business organisations. This has resulted in it becoming an irrevocable and an unstoppable trend, thereby making it vital for companies to incorporate it into their businesses. The Internet, Internet technologies and Internet services, particularly the Web, are widely acknowledged to have had and to continue to have a considerable impact on the practice of marketing. The adoption of the Internet and the Web is an independent variable infl

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Alfonso, Ximena. "The e-business strategies of excellent companies : marketing activities to enhance customer engagement." Thesis, De Montfort University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.406022.

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Becirspahic, Hanna, and Ella Rhodin. "The concept of success in B2B digital marketing activities, from one company perspective." Thesis, Högskolan i Jönköping, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40003.

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Мотинга, К. В. "Моделювання діяльності продовольчого торговельного піприємства". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/11104.

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У роботі проведено огляд сучасного стану розвитку оптової та роздрібної торгівлі, визначено проблеми та перспективи розвитку торговельних підприємств та споживчого ринку України. Проаналізовано розвиток та конкуренцію роздрібних торгівельних підприємств в Одесі за допомогою методу аналізу ієрархій. Розроблено імітаційну модель для аналізу основних процесів діяльності торговельного підприємства «Два шага», у тому числі процесу реалізації продукції, рівня запасів, операційної та маркетингової діяльності, кадрової політики. Проведено аналіз та прогнозування основних показників діяльності торго

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黃柏庭. "Research on Earnings Management through Real Operational Activities Manipulation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/74694467722421479467.

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碩士<br>國立政治大學<br>會計研究所<br>95<br>Through providing accounting information for stakeholders , management could somewhat reduce agency problem and information asymmetry.But accounting information quality could be different depending on how management intervene in . This article begins from distinguishing between Earnings Management and Earnings Manipulation.To intervene in business policy through real operational activities is not only one way that is hard to categorize in Earnings Management or Earnings Manipulation but also receives little attention to date. Roychowdhury(2006), taking American m

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Van, Zyl J. J. "The effect of internal marketing on operational effectiveness." 2007. http://hdl.handle.net/10500/135.

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Nejad, Mahmoud Hamid. "Pricing and operational efficiency in wheat marketing in Iran." Thesis, 1992. http://hdl.handle.net/2009/1340.

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Soussa, Anwar. "Marketing in developing countries : an audit on the state of marketing activities and marketing orientation." Thesis, 2001. http://spectrum.library.concordia.ca/1646/1/MQ68427.pdf.

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According to the two schools of thought on marketing and economic development, marketing can either spur economic development or be spurred by it. As such, there is a hypothesized link between economic development and the level of marketing orientation and activities in developing countries. This thesis aims to determine the level of marketing orientation and marketing activities in developing countries and seeks to investigate the correlation between these levels and the variables that the literature argues are key for economic development. To this end, a model is created based on the literat

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Jan, James, and 詹仁榮. "Operational Aspiration of the Members'of Successful "Production and Marketing Groups"." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/51424231444019058790.

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碩士<br>國立中興大學<br>農業推廣教育研究所<br>84<br>In order to understand the operation of the "Production and Marketing Groups" , this research attempts to look from the view of the members' aspirations in examining the opera- tion of these sucessful groups. The operation of these groups includes the following categories : purpose, enterprise , the membership stucture, fiscal investment, distribution of earning, responsibilitis, rights, the mission of the staff and salary structure.

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Chang, Yuan Chyi, and 張元琦. "The research on companies'' marketing activities on internet." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/752du4.

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Pi-Rong, Haung, and 黃碧蓉. "Research on Marketing Strategies of Town Festival Activities." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/77672599865152894809.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>98<br>This study aimed to explore the marketing strategies of Lukang for Dragon Boat Festival celebration activities. We interviewed fifteen experts in the industry, the public sector departments, the academia groups and the associations in Lukang areas. The aim of the interviews was to search “the key factors in marketing strategies”. By applying analytic hierarchy process, we establish the key factor dimensions and evaluation indicators for marketing strategies, and by using Expert Choice 2000, we calculated and derived the weighted value. The conclusions of the s

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Schild, André. "Marketing Activities during the early stages of business." Diss., 2003. http://hdl.handle.net/2263/45047.

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This research is the result of a need within the entrepreneurial community, amongst both existing businesses as well as aspiring entrepreneurs, to pay attention to the marketing skills, abilities and activities required to navigate in the rapidly changing business environment in which they operate. It’s no longer enough that an entrepreneur only possesses the entrepreneurial will and drive to start an enterprise. In order to succeed and thrive, they require a skill set that needs to be employed from the beginning. The ability of the entrepreneur to successfully market their business, particula

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CHEN, MIAO-YU, and 陳玅妤. "The Marketing Activities of Folk Beliefs in Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/53903662981884946286.

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碩士<br>國立雲林科技大學<br>企業管理系<br>104<br>Taiwan’s folk belief were consisted of national culture, religion doctrine and organization, the pilgrimage behavior and traditional belief were presented in different life’s level. And the traditional concept of “it’s better to believe that it exists than it does not” in people’s mind. Recently economic environment’s change that confront low salary and high economic pressure, but still have a large of visitors and pilgrims. However, how to keep the loyalty is very important. We concentrate on “the visitors of ever visit Taiwan’s temples over last three mont

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Chen, Yenliang, and 陳彥良. "The Standardization of Cross- National Marketing Activities–Institutional Theory." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/57619235428492800421.

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碩士<br>輔仁大學<br>管理學研究所<br>93<br>The main topic of this research is the institutional duality of institutional theory. Based on several past relevant researches, this study discusses the factors that influence marketing strategies selection of subsidiaries of the multinational corporations when facing internal and external institutional environment simultaneously. This study can be divided into three parts, the first and second part explores the relationship between variables both in the internal and external environment and marketing strategy selection of the subsidiaries respectively. The third

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