Relevant bibliographies by topics / Patanjali Product

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Academic literature on the topic 'Patanjali Product'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Patanjali Product"

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Agarwal, Varun, and Sweta Agrawalla. "Patanjali’s marketing mix: the monk’s new Ferrari." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–30. http://dx.doi.org/10.1108/eemcs-06-2016-0123.

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Subject area Marketing Management, Product & Brand Management, Entrepreneurship. Study level/applicability This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship. Case overview The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an aut
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Niroula, Ballav, and Achyut Gyawali. "Product Features and Customers Satisfaction of Patanjali Product: Evidence From Kathmandu, Nepal." Jambura Science of Management 4, no. 1 (2022): 46–59. http://dx.doi.org/10.37479/jsm.v4i1.11804.

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The objectives of this study are to identify the features of Patanjali products and it focuses to identify the satisfaction level and purchasing decision of consumer by the features of Patanjali products. In this research, convenient sampling technique were used to get the sample, correlation and regression were used in order to get the result. Descriptive statistics is used to explain the respondents’ perception towards the features of Patanjali product. In this study, the data was collected through questionnaire from 300 respondents. This research used SPSS - 23 for analysis. This study has
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Pokhrel, Lal Mani. "An Analysis of Patanjali Ayurveda Ltd: Exploring Marketing Strategies, Consumer Preferences, and the Role of Ayurveda Products in Nepalgunj." Voice: A Biannual & Bilingual Journal 16, no. 2 (2024): 24–47. https://doi.org/10.3126/voice.v16i2.72773.

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This study explores the marketing strategies and consumer perceptions of Patanjali Ayurveda Ltd, a rapidly growing FMCG brand in India. Through a survey of 50 Patanjali product users in Nepalgunj, the research found high customer satisfaction with the brand's affordability and effectiveness. The study emphasizes the crucial role of Ramdev Baba’s brand image and continuous innovation in enhancing market share. It also identifies product shortages and limited distribution as key concerns. Recommendations for Patanjali include diversifying brand ambassadors, capitalizing on the organic sector’s g
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Vishnu, P.M., and Joy Rinu. "A Study on Customer Perception & Satisfaction on Patanjali Products with special reference Ernakulam District." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 2 (2019): 15–20. https://doi.org/10.5281/zenodo.2561561.

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Customer satisfaction is one of the main objectives of any organization. Every organization tries to know the customer satisfaction about the product. Patanjali is one of the newest and fastest growing FMCG Company in India. The study of ?customer perception and satisfaction of Patanjali products reference to Ernakulam district? has brought to the surface many areas were PAL need to pay attention. This study reveals the perception and satisfaction of using customer of Patanjali product. It has to improve the customer care service and accessibility of the product to the customer effectively. In
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Dr., Vishnu H. Fulzele, and Shivaji Shinde Sambhaji. "Patanjali Products: A Study Of Consumer Buying Behaviour In Greater Mumbai." International Journal of Advance and Applied Research 10, no. 2 (2022): 162–67. https://doi.org/10.5281/zenodo.7496042.

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The Patanjali, renowned as ‘prakriti ka ashirvad’, revolutionized the whole process of consumers attitude towards the products of daily use. The present study focuses on the consumer buying behaviour towards Patanjali product with reference to Greater Mumbai. The present study aimed to know consumer buying behaviour towards Patanjali products, to study the preference of respondents regarding Patanjali products and to identify the factors affecting the buying decision of consumers. In order to achieve the desired objectives of the study ninety four respondents have been conducted wi
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Wagle, Sudip. "Determinant Variables Of Consumers’ Preference Towards Patanjali Products." Journal of Balkumari College 11, no. 1 (2022): 39–49. http://dx.doi.org/10.3126/jbkc.v11i1.53022.

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Patanjali Ayurveda is maker of ayurvedic consumer product and is one of the fastest growing consumer company. Consumers of Twenty-first Century are much more health conscious and are always inclined to maintain quality of life. So, people are moving towards herbal and ayurvedic products. In order to purchase a product, consumer will go through a process of buying behavior. The purchase decision of consumer is mostly affected by the quality, price, packaging, advertisement, brand image and benefits offered by the brand. This study elucidate about the consumer’s preferences towards Patanjali pro
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Phatak, Gururaj, Pushpa Hongal, and N. Nagaphanindra. "Impact of advertisement on products." Journal of Management Research and Analysis 9, no. 1 (2022): 29–36. http://dx.doi.org/10.18231/j.jmra.2022.007.

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The objective of this study is to identify customer usage of patanjali products, factors influence to buy patanjali products, customer attention towards patanjali products, to identify consumer decision-making process through aida model, and evaluate the satisfaction level of customers after purchase based on ads. I have taken 301 samples for my project and used descriptive as well as exploratory research. I have used random sampling technique to choose the respondents. The statistical tools used for the evaluation of data is t-test, garret ranking and frequency analysis. The study covers the
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Rawat, Poonam, and Dr Parikshit Kala. "A Study of Women Perception and Preferences towards Patanjali’s Personal Care Products." Journal of University of Shanghai for Science and Technology 23, no. 07 (2021): 591–610. http://dx.doi.org/10.51201/jusst/21/07190.

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Patanjali Ayurveda Limited is a successful Indian FMCG company headquartered in Haridwar, Uttarakhand, India. There are many factors that make the success story of Patanjali Ayurveda Ltd. The brand ambassador Yoga Guru Baba Ramdev, the Company’s swadeshi concept, its product quality and fair price offered by the company, and easy availability of the products in the market are a few of these factors. Patanjali Ayurveda Limited deals in various products segments like food products, Health care Products, and Personal Care Products. The present study has emphasized the perception and preferences o
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G., Gurusanthosini, and Gomathi G. "A STUDY ON CONSUMER PREFERENCE TOWARDS PATANJALI PRODUCTS – WITH SPECIAL REFERENCE TO ERODE CITY." International Journal of Current Research and Modern Education 2, no. 1 (2017): 163–66. https://doi.org/10.5281/zenodo.806883.

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Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. A marketing concept that encompasses a customer'simpression, awareness and consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Patanjali is one of the great competitors of FMCG products in the market. So this study is carried out to know why customers are interested to purchase the Patanjali products. <em>An Indian FMCG started in 2008 by Baba Ramdev and Acharya Ba
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Singh Saluja, Gurdeep, and Devendra S Verma. "Analysis of Product Life Cycle and Management Strategies: A Case Study on Patanjali Products." International Journal of Scientific Engineering and Research 5, no. 7 (2017): 16–20. https://doi.org/10.70729/ijser151589.

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Book chapters on the topic "Patanjali Product"

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Campbell, Robert Jean. "Y." In Campbell’s Psychiatric Dictionary. Oxford University PressNew York, NY, 2009. http://dx.doi.org/10.1093/oso/9780195341591.003.0025.

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Abstract yoga psychology A system for the cultivation of self-control. In ordinary life the mind is distracted by real and ideal objects and restlessly in flux. Yoga is designed to overcome infestation of the self by objects. By distancing him- or herself from immediate experience, the yogin achieves both passionlessness and mastery. This requires passing through a sequence of deletions of the contents of consciousness. From vitarka, deliberation on ordinary sense experience, one deletes direct experience (abhoga). From reflection, the state thus achieved, one deletes deliberation; from the re
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Mathur, SB, Sudhakar Bokephode, and DD Balsaraf. "‘The Patanjali’ Effect." In Indian Business Case Studies Volume VI. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869425.003.0020.

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Abstract Patanjali Ayurved has priced open the herbal and ayurvedic market for personal care products and foods, setting the stage for a fresh battle of brands in the categories. Even as Indian FMCG companies battle an industry-wide slowdown in growth, many are hitching their wagons to the herbal-organic consumer products category, following in the footsteps of the Baba Ramdev’s Patanjali. The yoga guru-cum-business czar is not only among the highest advertiser on television today, but by doubling up as brand ambassador for his company, he is increasing awareness for all ayurvedic-herbal produ
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Bhavanani, Ananda Balayogi, and Meena Ramanathan. "Psychophysiology of Yoga Postures." In Research-Based Perspectives on the Psychophysiology of Yoga. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2788-6.ch001.

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Asana (posture) is usually defined as a body posture held with stability and ease by Patanjali. Hathayoga Pradipika emphasises that asana helps bring about stability in health and suppleness of body. As intra-thoracic, intra-abdominal pressure-volume changes affect internal organs and systems, it is plausible that asanas produce changes through mechanisms both local as well as general. This chapter takes a look at various studies that have explored human physiology in relation to asana. Some examples are glucose metabolism, changes in energy expenditure, ventilatory responses, oxygen consumpti
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