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Dissertations / Theses on the topic 'Perceived Attitude'

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Published: 3 June 2025
Last updated: 31 July 2025

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1

Luttrell, Andrew. "Perceived bases for attitude certainty and resistance to persuasive communication." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1339596850.

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2

Kopp, Brandon M. "A Non-Elaborative Path to Attitude Confidence: Attitude Certainty via Actual and Perceived Accessibility." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1275401962.

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3

Hartmann, L. "Perceived ambiguity, ambiguity attitude and strategic ambiguity in games." Thesis, University of Exeter, 2019. http://hdl.handle.net/10871/35581.

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This thesis contributes to the theoretical work on decision and game theory when decision makers or players perceive ambiguity. The first article introduces a new axiomatic framework for ambiguity aversion and provides axiomatic characterizations for important preference classes that thus far had lacked characterizations. The second article introduces a new axiom called Weak Monotonicity which is shown to play a crucial role in the multiple prior model. It is shown that for many important preference classes, the assumption of monotonic preferences is a consequence of the other axioms and does
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Jackson, Christopher John. "Relationships between rater bias, accuracy and perceived task difficulty." Thesis, Coventry University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327757.

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5

Henderson, David Lockhart III. "Explaining Developer Attitude Toward Using Formalized Commercial Methodologies: Decomposing Perceived Usefulness." Diss., Virginia Tech, 2007. http://hdl.handle.net/10919/28954.

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Although methodology use generally leads to fewer software defects and reductions in development time, the introduction of a formalized systems development methodology is often met with substantial resistance. Motivated by the purported benefits of methodology use, yet resistance to the introduction of a methodology, this study explains developer attitude toward using a formalized commercial methodology. An important variable for explaining attitude is perceived usefulness, defined as the degree to which using a methodology will enhance a developerâ s job performance. If, however, a benef
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Montgomery, Carrie 1960. "An empirical analysis of the perceived effectiveness and credibility of women trial lawyers." Thesis, The University of Arizona, 1988. http://hdl.handle.net/10150/276679.

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A group of 188 undergraduate students at the University of Arizona read three vignettes depicting a lawyer's performance at trial. The types of cases presented at trial were rape, sex discrimination, family law (divorce and child support), murder, narcotics, contracts, paternity, prostitution, and insanity. Some of the subjects read a case presented by lawyer John McKay, while others read the same case presented by lawyer Joan McKay. A multivariate analysis of variance revealed no significant differences in the perceived effectiveness and credibility of the trial lawyers, with male and female
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Teeny, Jacob D. "Perceived Affect and Cognition as Antecedents to Advocacy." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1431080735.

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Seligman, Larry Stuart. "Perceived value impact as an antecedent of perceived usefulness, perceived ease of use, and attitude a perspective on the influence of values on technology acceptance /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3035978.

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9

Pelikan, Magdalena, and Pierre Meynard. "Consumer perceived brand innovativeness : Effects and Moderation." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74773.

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The purpose of this research is to extend the understanding of consumers’ perceived brand innovativeness. Within a quantitative approach an online survey was conducted, using a quota-sample of 501 physically active Germans. The data was analyzed through simple linear regression, mediation and moderation analysis. Further, the effects for two brands were compared. The findings corroborate previous literature, suggesting a highly positive effect of consumers’ perceived brand innovativeness (CPBI) on brand attitude, purchase intention, consumer satisfaction and consumer excitement. Further, brand
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Chun, Yuk-mong Raymond, and 秦旭望. "Attitude towards fat people: the role of perceived consensus of legitimacy of social norms." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2010. http://hub.hku.hk/bib/B45985844.

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11

Wang, Fang. "Predicting Healthy Eating Behavior: Examination of Attitude, Subjective Norms, and Perceived Behavioral Control Factors." Bowling Green State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1522766244319902.

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Moore, Carmel. "Understanding the perceived texture, preference and attitudes toward meat analogues, in relation to meat, using masticatory, sensory and attitude-behaviour evaluation techniques." Thesis, University of Reading, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.428181.

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Garrison, Christopher M. "Nursing students' attitude, subjective norm, perceived behavioral control and intent regarding implementation of gerontological competencies." Thesis, Nova Southeastern University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3630862.

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<p> <b>Background:</b> There is a growing need for skilled gerontological nursing care. Nursing students often fail to appreciate the importance of implementing gerontological nursing competencies. </p><p> <b>Purpose:</b> The problem is that nursing education research on students' attitudes about gerontology has been hampered by a lack of valid and reliable instruments. </p><p> <b>Theoretical framework.</b> This study is based on and tests the propositions of the theory of planned behavior. </p><p> <b>Methods.</b> Qualitative interviews were conducted to determine the terms used to
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Garrison, Christopher. "Nursing students' attitude, subjective norm, perceived behavioral control and intent regarding implementation of gerontological competencies." Thesis, NSUWorks, 2014. https://nsuworks.nova.edu/hpd_con_stuetd/3.

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Background: There is a growing need for skilled gerontological nursing care. Nursing students often fail to appreciate the importance of implementing gerontological nursing competencies. Purpose: The problem is that nursing education research on students' attitudes about gerontology has been hampered by a lack of valid and reliable instruments. Theoretical framework. This study is based on and tests the propositions of the theory of planned behavior. Methods. Qualitative interviews were conducted to determine the terms used to describe the constructs by the target population. Using these terms
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Lee, Sangtak. "The Relationship Between Perceived Health, Health Attitudes, and Healthy Offerings for Seniors at a Family Restaurant." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/42760.

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Personal health can influence all aspects of customer behavior and this influence is more manifest within the senior market segment. Health issues also greatly impact the restaurant industry. Therefore, the purpose of this study was to investigate how health status and health attitude influence family restaurant selection criteria. In order to measure selfrated health status and health attitude for seniors, the Health Perceptions Questionnaire(HPQ) and the Perceived Health competence Scale (PHCS) were used. Most senior participants reported that health-related family restaurant selection crite
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Ruffing, Ami A. "Personal Protective Equipment and Laboratory Safety Training: The Roles of Attitude, Subjective Norm, and Perceived Control." OpenSIUC, 2013. https://opensiuc.lib.siu.edu/dissertations/700.

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Chemical and biological agents can cause serious adverse occupational health effects, and can adversely impact environmental health. Adverse incidents occur in laboratories using chemical, biological and radiologic agents, and laboratories pose a number of dangers to workers. Adverse incidents occur more frequently in teaching and research institutions when compared to industrial laboratories. Good laboratory safety practices, including the use of personal protective equipment, can reduce the number and severity of laboratory accidents, thus reducing the risk of chemical, biological and radiol
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Johnson, David Philip. "How Attitude Toward the Behavior, Subjective Norm, and Perceived Behavioral Control Affects Information Security Behavior Intention." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4454.

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The education sector is at high risk for information security (InfoSec) breaches and in need of improved security practices. Achieving data protections cannot be through technical means alone. Addressing the human behavior factor is required. Security education, training, and awareness (SETA) programs are an effective method of addressing human InfoSec behavior. Applying sociobehavioral theories to InfoSec research provides information to aid IT security program managers in developing improved SETA programs. The purpose of this correlational study was to examine through the theoretical lens of
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Makaudze, Tsitsi Regina. "Assessing HIV/AIDS knowledge, attitude and perceived risks of professional nurses in a psychiatric hospital, Western Cape, South Africa." University of the Western Cape, 2018. http://hdl.handle.net/11394/6895.

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Magister Curationis - MCur<br>As South Africa continues to experience the highest prevalence of HIV/AIDS globally, co-occurring mental illness poses challenges for public health. Mental illness has increased among people living with HIV/AIDS (PLWHA), as infected individuals succumb to the psychological stress and trauma of the disease. Key research issues, not yet well established, relate to whether professional nurses, working in psychiatric hospitals in South Africa, are equipped with the necessary knowledge and skills to be able to provide effective mental healthcare services, given the inc
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Tengeh, Laura Ngweh. "Knowledge, perceived skills and attitude of nurses regarding the use of electronic health records in selected primary health care facilities in the Western Cape." University of Western Cape, 2020. http://hdl.handle.net/11394/7639.

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Magister Curationis - MCur<br>The implementation, adoption and the use of EHR globally has been proven a challenge, despite the numerous advantages that have been noted with the use of an electronic health recording system to improve health care services. Among some of the challenges that have been reported is lack of knowledge and staff attitudes towards this new technology. It has also been noted that the success or failure of an EHR system is dependent on nurses’ or individual user acceptance, as they are pivotal in the healthcare team; therefore, their attitude towards an EHR system
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Rediger, Wesley A. "The achievement of functional aims at Eastern Mennonite College as perceived by selected institutional reference groups." Virtual Press, 1985. http://liblink.bsu.edu/uhtbin/catkey/434355.

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21

WU, WAN-YING, and 吳琬盈. "A Study of Relationship among Perceived Ease of Use, Perceived Usefulness, Perceived Benefit, Perceived Risk and Collaborative Consumption Attitude." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/fmhx7u.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>105<br>In recent years, the progressing of Information and Communication Technologies makes people’s consumption pattern changed, and makes the rise of the sharing economy. Nowadays, consumers didn’t just purchase the products to satisfy themselves, but focus on more convenient, eco-friendly and economical way to achieve reciprocity and mutual benefit consumption patterns. However, although the sharing economy has brought many positive benefits, it also hides many risks and crises. Therefore, this study hopes to join the perspective of benefit and risk, throu
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Chang, Hsiao-yun, and 張筱昀. "Understanding the Influence of Brand Storytelling on Consumer Attitude, Perceived Value, and Perceived Quality." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29667814802183687677.

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碩士<br>逢甲大學<br>國際經營管理碩士學位學程<br>104<br>In recent years, there have seen increased attention on the influence of brand storytelling on storytelling marketing. With the extensive growing interest in the research of brand storytelling and studying the power of storytelling in branding, however, it should be noted that there have been few attempts to establish a direct relationship between brand storytelling and consumer attitude, perceived value, and perceived quality. Due to the lack of research evidence, this research was designed as an experimental study to provide the insight into the issue. Th
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Mhatre, Ketan H. "Rational persuasion and attitude change the impact of perceived leader authenticity and perceived leader ability on target outcomes /." 2009. http://proquest.umi.com/pqdweb?did=1757299071&sid=4&Fmt=2&clientId=14215&RQT=309&VName=PQD.

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Thesis (Ph.D.)--University of Nebraska-Lincoln, 2009.<br>Title from title screen (site viewed October 13, 2009). PDF text: 135 p. : ill. (some col.) ; 712 K. UMI publication number: AAT 3355629. Includes bibliographical references. Also available in microfilm and microfiche formats.
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"Effects of Positive and Negative Gestures on Perceived Attitude Change." Texas Christian University, 2006. http://etd.tcu.edu/etdfiles/available/etd-04242006-112021/.

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25

HUANG, CHING-HUI, and 黃靖惠. "The Relationship between Perceived Social Mobility and Attitude toward Rebellions." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/18167466332431195045.

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碩士<br>國立臺北大學<br>財政學系<br>98<br>By using data from the 2004 Taiwan Social Change Survey (TSCS), this study investigates the relationship between perceived social mobility and attitude toward rebellions. A large body of literature indicates that numerous rebellious behaviors intending to change the existing social and political institutions are stemming from the inadequacy of social mobility. However, the degree of social mobility is strongly related to a set of variables reflecting the distributive system of economic interests for the whole society. These variables usually include the opportunit
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Lee, Yu-Lou, and 李郁樓. "A study on the perceived interactivity and perceived value of Facebook and their connection to attitude." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/21510581929344608039.

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碩士<br>嶺東科技大學<br>數位媒體設計研究所<br>99<br>In recent years the development of online social networking has provided a new type of social interaction space, allowing users to immerse in new relationships, interacting through online platforms. This research studies the perceived interactivity and perceived value of social networking platforms and their connection to attitude. The subjects of study are Facebook users, and the study is carried out using questionnaire and surveys to help understand the connection between perceived interactivity and value and user attitude through statistics methods such as
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尤至善. "The Effect of Social Networking Site User’s Perceived Risk on Attitude." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/87ez5h.

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碩士<br>開南大學<br>商學院碩士在職專班<br>106<br>Abstract The rapid growth in consumer participation of social networking sites has changed the basic social relationship. Social networking sites allow people to form a digital group based on common interests. Social networking sites include blogs, groups, networks, and real-time information. As a result, they strengthen people’s social interactions. Because social networking sites are created recently, there are relatively few research literature exploring the factors affecting these communication conduits. There are studies showing that perceived risk is an
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Chen, Chun-Chu. "Why People Travel? Examining Perceived Benefits of Tourism." Thesis, 2012. http://hdl.handle.net/1969.1/148389.

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It has been demonstrated that people often feel happier, healthier, and more relaxed after a vacation. However, there is still lack of research on how people perceive the benefits of travel and how these perceptions influence their travel behavior. Thus, the primary purpose of this research was to examine the effects of perceived tourism benefits on travel behavior based on the model of attitude importance. Since existing scales of tourism benefits failed to incorporate some important items or factors, particularly the health benefits of tourism, this dissertation involved three online panel
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Jhang, Jia-Hao, and 章家豪. "The Influence of Perceived Risks, Information Richness, Perceived Ease of Use, and Perceived Usefulness on the Attitude of Ordering Organic Agriculture Products Online." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/30137910015269390360.

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碩士<br>國立東華大學<br>企業管理學系<br>99<br>Due to the fact that environmentalism has risen, organic agriculture has caught on with much attention amongst consumers. In Taiwan, the reasons why consumers decline to buy organic food are its inaccessibility and high pricing. Online shopping’s convenience, might solve the problems of the purchasing process organic food. However, a number of research conclusions revealed that the rate for ordering organic food online is lower than other methods for purchasing organic food. In this research, we attempted to explore consumer’s willingness when purchasing organic
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Chen, Yen-Jui, and 陳妍睿. "The Effect of Involvement and Perceived Risk on Consumer Attitude toward Brand Extension- Perceived Fit as a Moderator." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/32258432685222635553.

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碩士<br>元智大學<br>經營管理碩士班(企業管理與服務科學學程)<br>101<br>The brand extension has been studied widely before. However, lots of the research studies concentrated on either the product involvement or perceived risk’s influences of consumer’s attitude toward brand extension. The purpose of this study is to propose and test a conceptual framework specifying the role of both involvement and perceived risk in brand extension domain. Further, consider perceived fit as a moderator. An on-line survey research design was applied to test the proposed hypotheses. Three hypothetical extensions of a real brand, ASUS wer
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Chou, Chun-Cheng, and 周俊呈. "The Influence of Smartphone users' Perceived Usefulness, Perceived Ease of Use, Behavior Attitude, and Satisfaction on Brand Loyalty." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/43314144063375307672.

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碩士<br>僑光科技大學<br>企業管理研究所<br>102<br>In recent years, due to the rapid development of mobile communication, smartphones has already been indispensable essentials of everyone’s life and work. The increasing growth of smartphones usage drew the researchers’ attention to understanding the factors influencing the Brand loyalty toward smartphones. The purpose of this study is to understand the relationship between smartphone users’ perceived usefulness, perceived ease of use, behavior attitude, satisfaction, and brand loyalty. 　　This study combined with the Theory of Planned Behavior(TPB), Technology
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Liu, Hao-En, and 劉浩恩. "THE INFLUENCE OF EMPLOYEE PERCEIVED PERFORMANCE AND INDIVIDUAL ATTITUDE TO ORGANIZATIONAL IDENTITY." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/e2se6e.

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碩士<br>元智大學<br>管理碩士在職專班<br>105<br>In the recent three years, Taiwan beverage market has been matured. In the situation that the annual range of sustained growth is limited, there are fierce competitions at the market as manufactures launch their new products continually without obvious growth of carbonated drinks. The market is simply different between the mainland of China and Taiwan when the annual beverage sales growth has increased by 10% to 20% in the Mainland China in the recent decades. When the new general manager of Company C has taken over the Taiwan market from the mainland and he ha
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Vega, Martha Viridiana Perez, and Martha Viridiana Perez Vega. "Online Travellers Attitude: The Impact of Perceived Usefulness on User Generated Content." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/54009017084259799854.

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碩士<br>亞洲大學<br>經營管理學系<br>104<br>Purpose – This study attempts to provide a better understanding of user-generated content by examining the role of perceived usefulness and to study key factors that influence Taiwanese and Mexican travellers to create user-generated content. Design/methodology/approach – This study uses a quantitative approach to test the proposed hypotheses. Causal research design is used in this research to identify cause and effect relationships between constructs. Primary data collection is used to gather data collected from 200 people in Taiwan and 192 people in Mexico. Th
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Chen, Hui-chen, and 陳卉榛. "How Product Scarcity and Art Infusion Affect Perceived Value and Brand Attitude." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/00039890682873469079.

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碩士<br>國立高雄第一科技大學<br>國際管理碩士學位學程<br>105<br>The strategies of scarcity and art infusion have been applied in status brand promotion for a long times. However, recently masstige brand applied these strategies as well. The primary focus of this research is masstige brand-UNIQLO. Besides Lynn (1992b) and Amaldoss and Jain (2005) proposed that the price will be higher when consumers consider the products are scarcity and uniqueness. Thus they might be willing to sacrifice monetary or non-monetary cost to purchase products. Furthermore, due to Sheth, Newman and Gross (1991a, 1991b) regarded consumer
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Jia-JhenLi and 李佳蓁. "The Effect of Perceived Control on Customer Satisfaction, Attitude, and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/74656069832718061187.

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碩士<br>國立成功大學<br>創意產業設計研究所<br>98<br>This research attempted to understand the customer responses to the website when they have more alternatives of the interface beside product itself. Web based questionnaire was used in this study. Respondents experienced the experimental websites first and then finish the questionnaires according to their personal feelings. The customer responses were investigated through customer’s satisfaction, attitude toward the site, and their purchase intention. This study also adopted need for cognition as the moderate factor to find out whether the customers’ personal
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Wang, Kuan-hsiang, and 王冠翔. "The Effects of Service Attitude and Service Attributes on Customer Perceived Value." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58857253990411612022.

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碩士<br>致理技術學院<br>服務業經營管理研究所<br>99<br>Customer perceived value is not only the key factor to create customers' satisfactions and loyalty, but also the competitive strength of corporate profitability. When companies interact with customers, service attitude is the key factor. In addition, consumers will have different cognition towards service in different types of industries. This study try to examine the relationship between service attitude, which acts as independent variable and customer perceived value, which acts as dependent variable, as well as the moderating effect caused by service attr
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Lin, Chin-Fang, and 林錦芳. "A Study of the Impact of Perceived Service Quality and Perceived Sacrifice on E-bank Attitude and Behavior Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24055544959647701503.

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碩士<br>淡江大學<br>國際企業學系碩士在職專班<br>101<br>Monthly Taiwan District The Republic of China published, as of January 2013, there were 6036 business bases of domestic banks, foreign banks and credit cooperative, so there is fierce competition in Taiwan banking industry. In order to save cost and increase benefit, it is imperative to promote E-bank. According to the survey of Taiwan Network Information Center, as of March 2012, there were totally 150 million internet users in Taiwan, which increased 540 thousand users than that in 2011, thus obviously, the people using the internet in Taiwan has been gr
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黃紫涵. "The Effects of Attitude toward Service Innovation, Perceived Quality and Perceived Value on Purchase Intention: The Case of Service innovation." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jbd3r9.

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碩士<br>國立嘉義大學<br>行銷與觀光管理學系研究所<br>107<br>With the enhancement of people focus on service innovation and rise of new service APP in recent years, more and more restaurants have implemented the service innovation system. Therefore, the objective of this research is to explore whether service innovation had influence consumers’ purchase intentions, or whether their purchase intentions had been influenced by the perceived value of other things. This research made use of the questionnaires method. Of the total of 498 questionnaires distributed, 466 copies of those returned were deemed as valid, givin
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Lai, Yan-Ting, and 賴彥廷. "The Study of the Influence among Perceived Value, Perceived Risk, Perceived Ease of Use, Attitude toward Using on Usage Intention--An Example of Third-Party Payment." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/642nq2.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>104<br>With the vigorous development of e-commerce, the transactions of online shopping have been increasingly diversified. The rise of the third-party payment even has a significant influence on human beings. However, although the service of the third-party payment has been popular abroad, the existing laws and regulations in Taiwan have not been complete. Consumers are under the situation where the functions and risks of the third-party payment are unpredictable. Therefore, this study intends to understand the usage intention of the third-party payment from th
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Ami, Samata, and 佐俣安美. "The Relationship among Familiarity, Perceived Ease of Use, Perceived Usefulness and the Attitude Toward Using RFID systems in Taiwan : The Moderating Effects of Perceived Price Premium." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/38564063154338104988.

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碩士<br>東吳大學<br>企業管理學系<br>96<br>RFID (Radio Frequency Identification) system’s brings many contributions to the implemented companies such as Wal-Mart though it’s not popular in Taiwan. Therefore, this study using TAM (Technology acceptance model) to find out the impacts among familiarity, perceived ease of use, perceived usefulness, the attitude toward using RFID systems in Taiwan and the moderating effects of perceived price premium from the consumer’s viewpoint. This study received 285 samples from the internet questionnaires and paper questionnaires. 214 samples were valid. To test the propo
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Tsai, Chih-Ming, and 蔡志明. "The Effect of Endorser Types on Perceived Risk, Brand Attitude and Purchase Intention." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/06409006014357657701.

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碩士<br>逢甲大學<br>國際貿易所<br>95<br>The consumer market is very competitive today. Products will be difficult to difference between the same industry. In order to keep competitive advantage, firms must attract consumers’ attention on their product. The best way to attract consumers’ attention is advertisement. Celebrity endorse or expert endorse have became a new trend in advertising. Many advertisers spent million dollars to invite celebrity or expert to endorse their products. Celebrity endorse or expert endorse can achieve their expectant effect only when the endorser and product could match-up. I
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Fang, Po-wen, and 方柏文. "THE RELATIONSHIPS OF PERCEIVED VALUE, ATTITUDE AND RELATIONSHIP QUALITY AMONG B2B TRAVEL AGENCIES." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/60334718477893457375.

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碩士<br>國立嘉義大學<br>行銷與流通管理研究所<br>93<br>The relationship quality is an important factor for wholesaling and retailing travel agencies to develop long-term relationship. It may be affected by the value provided by the wholesaling travel agencies and customers’ attitude. This paper examines the relationships between customer value, attitude, and relationship quality. The questionnaire is used and distributed to two-hundred and sixty four Taiwanese retailing travel agencies. The structure equation modeling (SEM) is also introduced to investigate the relationships of constructs among value, attitude a
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Kuo, Chun-Min, and 郭春敏. "A Study of Satisfaction and Importance of Employees’Service Attitude perceived by International Tourists." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/02636538952596141889.

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博士<br>中國文化大學<br>國際企業管理研究所<br>94<br>Due to high interaction between tourists and hotel employees, service attitude plays a vital role in customer satisfaction of the international tourists. This study develops a service attitude scale for this survey. A total of 787 international tourists including American, Japanese and Taiwanese were interviewed. By use of exploratory factor analysis and confirmatory factor analysis, service attitude is divided into four dimensions. There are friendliness, empathic feeling, enthusiastic service and problem solving. As the result of this study, there is a
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"Effect of technology on perceived risk attitude towards extended products in brand extension." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887139.

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by Choi Wai-Kin, Siu Chi-Ming.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.<br>Includes bibliographical references (leaves 67-71).<br>TABLE OF CONTENTS<br>LIST OF TABLES<br>LIST OF FIGURES<br>ACKNOWLEDGEMENTS<br>ABSTRACT<br>Chapter<br>Chapter I. --- INTRODUCTION<br>Chapter 1.1 --- Need for the study --- p.1<br>Chapter II. --- LITERATURE REVIEW<br>Chapter 2.1 --- Brand extension --- p.6<br>Chapter 2.2 --- Process of categorization --- p.7<br>Chapter 2.2.1 --- Category structure --- p.7<br>Chapter 2.2.2 --- Graded structure --- p.8<br>Chapter 2.2.3 --- Brand breadth --- p.8<b
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Yan, Gin-Ru, and 顏妗如. "Physical Store Attitude and Online Purchase Intention: The Mediator Effect of Perceived Risk." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/353w4a.

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碩士<br>國立東華大學<br>企業管理學系<br>103<br>The rise of the omni-channel was from the increased usage of mobile device, consumers can make purchases any time and any place. Since the convenience of technology, many enterprises established online shop, at the same time, they also have to face more powerful online competitors. Although technology brings convenience, there still have risks, how can companies keep consumers’ confidence? The existence of brick and mortar might bring opportunities. Whether physical stores can have a positive impact on the online store, or not? Some scholars have discussed this
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Chu, Sheng-chin, and 朱勝欽. "The effects of perceived organizational support on junior high school teacher's work attitude." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31641396549249860870.

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碩士<br>南華大學<br>教育社會學研究所<br>101<br>The study about the factors affecting organization efficiency had focused on the organizational commitment of employees for a long time. To date, the relationship between employees’ perceived organizational support and their work attitude has been emphasized because the social relations within the organization were meaningful. The related discussions and researches are full, but most of them focused on profit organizations and ignored school teachers as the object. 　 　　This study discusses the relationships among the employees'' perceived organizational suppor
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Yu, Wen-Chi, and 余雯琪. "The Impact of Perceived Justice on Customers' Attitude and Behavior in Service Recovery." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/94270206828867191798.

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碩士<br>國立臺灣師範大學<br>人類發展與家庭學系<br>94<br>For service providers, maintaining existing customers and attracting new customers are of great importance in marketing. The root cause to lose customers is service failure which happens occasionally. Successful recovery of service failure will increase customer satisfication and loyalty to service providers. Therefore, serivce recovery is very important that service providers shall make good service recovery strategies to convey service failure. For good service recovery strategies, this thesis studied on the impact of perceived justice on behavior and att
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HUANG, CHEN-YI, and 黃真儀. "Effect of Perceived Environment on Senior Citizen's Physical Activity Attitude and Behavioral Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/285h39.

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碩士<br>大葉大學<br>運動健康管理學系<br>105<br>At present, Taiwan has become an aging society. Engaging in regular exercise can improve physical health and reduce the risk of suffering from disease. Enabling senior citizens to achieve healthy and successful aging is a current issue attracting great attention. In order to understand the physical activity behavioral intention of senior citizens, this study enrolled senior citizens over the age of 55 as the subjects, and investigated the relationship among three dimensions, perceived environment, physical activity attitude, and physical activity behavioral int
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Chen, Pao-Chuan, and 陳寶川. "The Effects of Brand Story , Brand Attitude , and Perceived Value on Purchasing Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/56867427711217857095.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>103<br>This study aims to explore the relationship of brand story, brand attitude, perceived value and purchase intention: It investigates the effect of brand story on brand attitude; the effect of brand attitudes on perceived value; the effect of perceived value on purchase intention; and the mediating effects of perceived value on the relationship between brand attitude and purchase intention. The empirical results showed that: (1) Brand story has a positive impact on brand attitude; (2)Brand attitude has a positive impact on perceived value; (3) Perceived value
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Chaveanghong, Thadarad, and 葉佩兒. "The impact of environmental attitude on perceived value and satisfaction with eco-tourists." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/80613883486425292436.

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碩士<br>國立高雄第一科技大學<br>國際管理碩士學位學程<br>105<br>In recent years, ecotourism has become a trend inside the tourism sector of many countries. Given this development, the research motivation is to explore the impact of ecotourist’s environmental attitude on perceived value and satisfaction towards the travel destination. Research interest was also on how the ecotourist’s personal inclination towards green behavior, as expressed through his/her willingness to recycle, would impact perceived value and satisfaction towards the eco destination. A questionnaire survey was conducted among 200 ecotourists. SPS
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