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Journal articles on the topic 'Persuasion'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Maulyda, Septia. "BAHASA PERSUASIF DALAM TRANSAKSI JUAL BELI ONLINE (PERSUASIVE LANGUAGE IN ONLINE TRADING TRANSACTIONS)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 11, no. 2 (2021): 250. http://dx.doi.org/10.20527/jbsp.v11i2.11721.

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Abstract Persuasive language in online trading transaction. The development of online shops via the internet has mushroomed in Indonesia, followed by the rapid advancement of buying and selling online which can be seen from the many online advertisements that appear for free on social media. The role of persuasion language in online advertisement impressions is very important to be used so that potential buyers are interested and more confident in buying the products offered.The method used in this study is the documentation of online ad writing. Research results (1) Motto or watchword taken f

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Suparma, Galuh Dynasty Mula, and Chatarini Septi Ngudi Lestari. "Persuasion In Advertisements Of Freight Forwarding." International Journal of Linguistics and Discourse Analytics (ijolida) 2, no. 2 (2021): 58–76. http://dx.doi.org/10.52232/ijolida.v2i2.38.

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This study is concerned with persuasion in advertisements of freight forwarding which were uploaded within 2019 on YouTube based on discourse analysis perspective. This study aims to find out the kinds of persuasive strategies and the way how persuasions are used. To reach those goals, Beebe & Beebe’s theory of persuasive strategies and Makosky’s theory of persuasion technique are applied. Qualitative research employed since the data are in the form of words, phrases, or even sentences. The result showed that the kind of persuasive strategy which mostly performed in freight forwarding adve

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Wardhana, Ardiyanto, and Siti Farina. "Komunikasi Persuasif Dinas Pemberdayaan Perempuan Perlindungan Anak dan Pengendalian Penduduk dalam Upaya Menanggulangi Kekerasan Terhadap Perempuan dan Anak Daerah Istimewa Yogyakarta." Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam 5, no. 1 (2022): 46–60. http://dx.doi.org/10.33367/kpi.v5i1.2553.

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Violence is any act or deed carried out by a person with the aim of injuring another person, both physically and psychologically. This problem will continue to occur if it is not managed properly, such as providing integrated services to victims of violence. Dinas Pemberdayaaan Perempuan Perlindungan Anak dan Pengendalian Penduduk (DP3AP2 DIY) has the task of assisting the Governor in carrying out affairs in the fields of women's empowerment, child protection, population control, and family planning, as well as do-concentration authority and tasks assigned by the Government. In making efforts

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Sulistyorini, Ni Luh Made Dwiningtyas. "STRATEGI PERSUASI NILAI-NILAI ANTIKORUPSI TERHADAP REMAJA DALAM FILM BERJUDUL “CERITA KAMI”." Jurnal Tata Kelola & Akuntabilitas Keuangan Negara 1, no. 2 (2015): 191. http://dx.doi.org/10.28986/jtaken.v1i2.26.

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This research was conducted to evaluate the suitability of persuasion strategies from film producer and audience opinion that aim to deliver anticorruption values to adolescent segment in education field through a film of “Cerita Kami”. Persuasion strategies in this film were analyzed by persuasion theory of Elaboration Likelihood Model (ELM). This theory states that there are two routes in every individual to process information, which are central and peripheral routes. Persuasions delivered through central route covers motivation and ability of audience, while peripheral route is consisted o

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Indrawati, Indrawati. "WUJUD PERSUASI DAN RESPON KAUM MILENIAL DI MEDIA SOSIAL FACEBOOK PADA PILPRES 2019 (THE FORM OF PERSUASION AND MILENNIALS RESPOND IN FACEBOOK SOCIAL MEDIA IN PRESIDENTIAL ELECTION 2019)." JURNAL BAHASA, SASTRA DAN PEMBELAJARANNYA 10, no. 2 (2020): 117. http://dx.doi.org/10.20527/jbsp.v10i2.9371.

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The Form of Persuasion and Milennials Respon in Facebook Social Media inPresidential Election 2019. This research aims to reveal how the persuasion andresponse of millennials on social media Facebook in the 2019 presidentialelection. This research uses methods of qualitative content analysis. The data theauthor takes is data on Facebook social media from February to April 2019. Formof data in the form of sentences that have a persuasion message used by millennialson social media Facebook in the presidential election 2019. The source of thisresearch data observations directly on social media Fa

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St. Anisah, Wahyudi Siswanto, and Dewi Ariani. "Persuasi dalam Judul Berita Daring IDN Times Edisi Januari-Maret 2021." JoLLA: Journal of Language, Literature, and Arts 1, no. 5 (2021): 616–29. http://dx.doi.org/10.17977/um064v1i52021p616-629.

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Abstract: Persuasion is a communicative process to change the beliefs, attitudes, goals or behavior of others by using words or words that the author wants. Persuasion in online news titles is used to attract the attention of readers to read the entire content of the news. The choice of online media in fulfilling information in the digital era has made it easier for many people because it is more practical, fast, effective, and efficient. The purpose of this study was to describe the delivery technique, style of language, and the meaning of persuasion in the January-March 2021 edition of the I

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Marafa, Hamza. "Strengthening the Quest for Sustainable Development Through Persuasive Climate Argumentation." International Journal of Development and Economic Sustainability 12, no. 1 (2024): 1–11. http://dx.doi.org/10.37745/ijdes.13/vol12n1111.

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This study explored the nexus between framing, persuasion and the quest for sustainable development in a competitive policy debate setting using content analysis approach. Evidence from the analysis reveals several insights about the underlying mechanism that governs persuasive climate argumentation which shapes sustainable development trajectory. First, the study showed that arguers construct arguments that appeals to logos as a major persuasion strategy. Second, it demonstrated how persuasion strategy entrench a culture of persuasion in climate debates. Third, it found a discordant relations

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van Reijmersdal, Eva A., Esther Rozendaal, and Moniek Buijzen. "Boys’ responses to the integration of advertising and entertaining content." Young Consumers 16, no. 3 (2015): 251–63. http://dx.doi.org/10.1108/yc-10-2014-00487.

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Purpose – The purposes of this paper are to investigate the effects of integrated advertising formats on the persuasion of children, children’s awareness of the persuasive intent of these formats and how this awareness mediates the level of persuasion. Design/methodology/approach – An one-factor between-subjects experiment was conducted among 117 boys from 8 to 12 years old. Findings – This study showed that boys were more aware of the persuasive intent of a non-integrated catalog than of a brand-integrated magazine. In addition, higher awareness of the persuasive intent of the catalog enhance

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Piotr, Tymosiewicz. "Le teorie psicologiche della comunicazione persuasiva." Teologiczne Studia Siedleckie XIX (2022) 19, no. 2022 (2023): 173–94. https://doi.org/10.5281/zenodo.7844861.

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<strong>The psychological theories of persuasive communication</strong> Human mental processes, emotions and actions are modified and conditioned by the intervention of other people. Social influence is present in every sphere of daily life, from relationships to mass phenomena. Persuasion constitutes one of the possible types of social influence. This article reviews some psychological theories of persuasive communication. Early psychological theories of the phenomenon of persuasion are described, models of persuasion are analyzed, and Robert B. Cialdini’s contribution to the science of

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De la Hera Conde-Pumpido, Teresa. "The Persuasive Roles of Digital Games: The Case of Cancer Games." Media and Communication 6, no. 2 (2018): 103–11. http://dx.doi.org/10.17645/mac.v6i2.1336.

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Using behavioral scientist B. J. Fogg’s conceptual framework on the role computer technology plays for users as a starting point, this article argues that persuasion through digital games can be approached from three different perspectives: digital games as media for persuasion, digital games as tools for persuasion and digital games as social actors for persuasion. In this article, I use five cancer gaming cases to illustrate how these three different persuasive roles can be used to accomplish different persuasive goals. In this respect, I explain how each of these persuasive roles digital ga

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Będkowski, Marcin, and Kinga Rogowska. "Systemic Means of Persuasion and Argument Evaluation." Informal Logic 44, no. 2 (2024): 166–207. http://dx.doi.org/10.22329/il.v44i2.8372.

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The paper discusses the role of systemic means of persuasion in argument evaluation. The core class of systemic means of persuasion is regress stoppers, whose fundamental function is to halt the infinite regress of justification by making claims, premises, or overall position expressed in a persuasive message more acceptable to a recipient. The paper explores how systemic means of persuasion contribute to the structure of arguments in the Toulmin model and serve as cues for heuristic processing of persuasive messages. It also presents the results of the stylometric analysis and statistical dat

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Vlăduţescu, Ştefan. "Persuasion and the Hygiene of Communication." International Letters of Social and Humanistic Sciences 35 (July 2014): 86–94. http://dx.doi.org/10.18052/www.scipress.com/ilshs.35.86.

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The study starts from the observation that in everyday life persuasion is inevitable. Under this premise is investigating the negative effects of persuasion through seduction and deceit. To eradicate diseases induced by persuasion would be needed a medicine of communication. As is inevitable, persuasion should be accepted: people have to get used to live with persuasion. As such, it must be taken into account if not eradicate, at least mitigate the negative effects of persuasion. The best tool for such an approach would be “hygiene of communication” in which to assess rationally persuasive ele

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Ivanova, Antoniya. "Gathering Empirical Information and Analysis of Strategies and Techniques of Persuasive Communication." Postmodernism Problems 13, no. 2 (2023): 230–47. http://dx.doi.org/10.46324/pmp2302230.

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The paper examines persuasive techniques and strategies in social situations, focusing on persuasion as the result of both cognitive and emotional processes. Means of persuasion are a major focus of research in the present work. Psychological processes and behavior as part of persuasion are of research interest in the field of persuasive communication. For this reason, the article focuses on the types of behavioral strategies and attitudes, considering the means of persuasion in rational and emotional appeal. The characteristics of the message are a major tool for achieving the goal of gaining

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Soedjarwo, Gabriella Novianty. "Persuasion Act in the Proposal Movie." Journal of Pragmatics Research 2, no. 1 (2020): 50–67. http://dx.doi.org/10.18326/jopr.v2i1.50-67.

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The act of persuasion happens anywhere and anytime. When we need a help, we persuade other to do what we need. In order to have a successful persuasion, we apply certain strategy. This pragmatic paper wants to analyse the effective strategies in order to have an effective persuasive acts. Pragmatics is chosen as the method since the analysis is about the language used in certain context, in this case persuasion. This paper elaborates how certain speech acts can help the speaker to perform persuasion successfully. Besides, the researcher also analyses how the attempts of persuading violate cert

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Mayuuf, Hussain Hameed, and Sally Hussain. "Persuasion in Social Speeches." Manar Elsharq Journal for Literature and Language Studies 2, no. 2 (2024): 8–13. http://dx.doi.org/10.56961/mejlls.v2i2.621.

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The study of the political speeches has drawn the attention of scholars since its revelation up to the present day. Many scholars have attempted to study specific features of it. One of these features that has been at the core of interest is persuasion. This research was aimed to elaborate on the concept of persuasion in the political speeches and to find out the persuasive strategies used in the speeches of queen Rania (queen of the Hashemite kingdom of Jordan) The study has confined itself to three main objectives. These are discussing the concept of persuasion as manifested in the political

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Souza, Warton da Silva, Melby Karina Zuniga Huertas, Fábio Rogério de Morais, and Juliana Moreira Batista. "AJUDE-ME POR FAVOR! O efeito da cocriação na persuasão de consumidores." Revista Observatório 5, no. 5 (2019): 454–81. http://dx.doi.org/10.20873/uft.2447-4266.2019v5n5p454.

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Na revisão da literatura sobre cocriação detectou-se lacunas teóricas relacionadas à resposta do consumidor observador (que não participou do processo de cocriação) aos resultados da cocriação. O objetivo desta pesquisa é estudar o efeito de se informar a cocriação (empresa/consumidor e empresa/especialista) do produto, na persuasão do consumidor observador, considerando-se diferentes apelos de propaganda. Em 2 experimentos foram manipuladas as variáveis “tipo de parceiro de cocriação” (consumidores/ especialistas) e “tipo de apelos da mensagem” (racionais/emocionais). Os resultados não compro

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Kumar, Yaman, Rajat Jha, Arunim Gupta, et al. "Persuasion Strategies in Advertisements." Proceedings of the AAAI Conference on Artificial Intelligence 37, no. 1 (2023): 57–66. http://dx.doi.org/10.1609/aaai.v37i1.25076.

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Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in computer vision is still in its infancy, primarily due to the lack of benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by persuasion literature in social psychology and marketing, we introduce an extensive vocabulary of persuasion strategies and build the first ad image corpus annotated with persuasion strategies.

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Gentz, Joachim. "Rhetoric as the Art of Listening: Concepts of Persuasion in the First Eleven Chapters of the Guiguzi." Asiatische Studien - Études Asiatiques 68, no. 4 (2014): 1001–19. http://dx.doi.org/10.1515/asia-2014-0053.

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Abstract The first eleven chapters of the book Guiguzi 鬼谷子 are ascribed to Master Guigu, the alleged teacher of the two famous rhetoricians Su Qin 蘇秦 and Zhang Yi 張儀. These chapters provide a methodological approach to the art of persuasion which is fundamentally different from European rhetoric. Whereas European rhetoric, originating in Greek rhetoric, is mainly concerned with the persuasion of big audiences in public forums and institutions such as assemblies (the agora as birthplace of democracy) and courtrooms, the persuasive strategies in the Guiguzi mainly focus on the involvement with a

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Ji, Kang, Rosalam Che Me, and Khairul Manami Kamarudin. "A Review of Persuasive Technology and Design to Healthy Lifestyle." International Journal of Art and Design 7, no. 2 (2023): 101–13. http://dx.doi.org/10.24191/ijad.v7i2.1059.

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Maintaining a healthy lifestyle plays a vital role in personal health and social development. However, many individuals encounter challenges in adhering to healthy behaviours, often struggling to sustain a healthy way of life. A significant portion of the available products related to healthy lifestyles on the market are designed with the intent of persuasion. They utilise various strategies of persuasion to influence behaviours, ultimately aiming to bring about behaviour change. To provide designers and researchers with more effective design solutions in future product design, this study cond

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Janam, Iman Jebur. "A Critical Discourse Analysis of the Language of Persuasion Used in the Election Campaigns by American Parliaments." ALUSTATH JOURNAL FOR HUMAN AND SOCIAL SCIENCES 58, no. 4 (2019): 33–46. http://dx.doi.org/10.36473/ujhss.v58i4.1017.

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Persuasion can be defined as a scientific art which is closely connected with our life .Linguistically speaking, persuasion is achieved through many techniques termed "persuasive devices". These persuasive devices are covered in different domains of life. Accordingly, persuasion has been defined in various methods according to communication as ''a communication process in which a communicator searches to draw out a desired response from his receiver''. This paper investigates different strategies of persuasion used by different people in different domains of life and how those strategies diffe

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Han, Xilin. "The Impact of Narrative Persuasion on Enhancing Persuasive Effectiveness in Films: A Case Study of The Wandering Earth." Transactions on Social Science, Education and Humanities Research 10 (August 29, 2024): 13–24. http://dx.doi.org/10.62051/vavws810.

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This study explores the impact of narrative persuasion in films on persuasive effectiveness, using a survey to investigate the narrative persuasion effects of the Chinese sci-fi film The Wandering Earth. The research found that the film's complex narrative structure and rich character development effectively enhance emotional resonance, making it easier for audiences to immerse themselves in the film's plot, thereby improving persuasive effectiveness. Compared to Chinese audiences, foreign audiences showed more positive story liking and character identification, and lower levels of perceived p

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Permatasari, Yunita, and Sophia Bernadette. "Analisis Pesan Persuasif Yang Dibangun Oleh Kementerian Kesehatan Melalui Video Cegah, Lawan, Obati Diabetes Di Youtube." SOSIO DIALEKTIKA 5, no. 2 (2020): 40. http://dx.doi.org/10.31942/sd.v5i2.3874.

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Abstract Health messages are important in the field of public health to encourage behavior change. In 2017, through a “Prevent, Treat, Fight Diabetes” Campaign initiated by the Ministry of Health of the Republic of Indonesia, the Government uploaded a digital video public service advertisement through a you tube account with the username of the Ministry of Health's P2PTM Directorate. This research was conducted to understand how the Persuasion Technique used by the Ministry of Health in building messages contained in the communication campaign carried out through the video. The main ques

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Lerlertyuttitham, Pananda. "Advertising Language and Persuasion." MANUSYA 18, no. 3 (2015): 50–59. http://dx.doi.org/10.1163/26659077-01803004.

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Persuasion is key to a successful advertisement. Persuasive advertisement is an art in using linguistic strategy to convince consumers. This studies aims to study persuasion language used in advertisement based on data collected from printed media as magazines and newspaper.

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Hunt, Stephen, and Kevin Meyer. "Engaging Persuasion: What Should Undergraduate Students Enrolled in a Persuasion Course Learn?" Journal of Communication Pedagogy 2 (2019): 12–16. http://dx.doi.org/10.31446/jcp.2019.04.

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In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasiv

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Murillo-Muñoz, Fernanda, Christian Navarro-Cota, Reyes Juárez-Ramírez, et al. "Characteristics of a Persuasive Educational System: A Systematic Literature Review." Applied Sciences 11, no. 21 (2021): 10089. http://dx.doi.org/10.3390/app112110089.

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The need to compete for users’ attention and provide them with the best user experience has increased the use of persuasion strategies in modern systems. Currently, Persuasive Systems (PSs) promote healthy behavior for well-being, energy consumption, and learning. Although the educational domain has limited investigation compared to other areas, PSs in education have been shown to be effective in motivating students. This paper summarizes the existing evidence on Persuasive Educational Systems (PESs), emphasizing research on the current design methods, evaluation methods, and characteristics.

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Ogah, Abari Ijuo, and Dennis Oche Abutu. "Theoretical analysis on persuasive communication in advertising and its application in marketing communication." EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, no. 1-2 (2022): 313–31. http://dx.doi.org/10.4314/ejotmas.v8i1-2.17.

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The act of persuasion in advertising and the business world have become one of the most crucial elements in marketing communication. Advertising your business is therefore rooted in the ability of communication experts to come up with messages capable of persuading potential customers and clients to purchase the organization’s products. This implies that, messages that lack persuasion will hit only on deaf ears and the goal not attained. Accordingly, this paper centered on the theoretical analysis on persuasive communication in advertising and how they can be applied in marketing communication

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Firdous, Tehmina, Prof Huo Fu Li, and Al-Nahdi Yousef Ali Ahmed Saleh. "The Aristotelian Rhetorical Theory: A Framework for Analyzing Pakistani Beauty Products Advertising." Indian Journal of Mass Communication and Journalism 2, no. 3 (2023): 1–7. http://dx.doi.org/10.54105/ijmcj.c1028.032323.

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Advertising is one of the most basic forms of communication through media. Persuasion is one of the primary purposes of advertising. Customers are persuaded to buy products by advertising using different persuasive techniques. Both men and women increasingly rely on beauty products to look beautiful and have attractive spouses. Advertisements use rhetorical devices to persuade their viewers. Advertisements use language to achieve the purpose of persuasion. This paper analyzes advertising language considering Aristotle's rhetorical theory. The three primary persuasive means are logos (logical a

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Thyab, Rana. "Persuasive Strategies in Green Sustainability Advertisements: A Pragmatic Study." International Journal for Scientific Research 4, no. 5 (2025): 130–43. https://doi.org/10.59992/ijsr.2025.v4n5p7.

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The way language is styled and structured is a way to manipulate, thus, a way to capturing hearts. This study investigates the effect of language and in green sustainability protests and advertisements. This is a pragmatic study that examines the language used in green sustainability media and protest advertisements by the use of persuasive language. In linguistics, persuasive language either conveys its message through the use of powerless style or through powerful style. This is known as persuasion, in linguistic studies. Persuasion, in linguistics, is the power of words. Persuasion is using

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Khairy Muhamed Said , M.A, Nadya. "Investigating 'Persuasive Strategies' in Business English." Journal of Education College Wasit University 1, no. 22 (2018): 773–90. http://dx.doi.org/10.31185/eduj.vol1.iss22.235.

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Persuasion is the process of creating , reinforcing , or changing peoples' beliefs , values or actions . It is the art of convincing an audience , listeners or readers, to believe , think , or act as the speaker or writer wants them to. Persuasion constitutes a 'speech act' , an act performed in , or by speaking. . It describes when the persuader induces a particular kind of mental state in the persuadee. Persuasive strategies are the various means of persuasion available to any speaker. The present paper investigates Aristotle's three different persuasive strategies (ethos ,

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Yonathan, Joshua, and Roswita Oktavianti. "Kepatuhan Masyarakat Pada Komunikasi Persuasif Social Distancing yang Dilakukan Pemerintah di Media Massa Saat Pandemi COVID-19." Koneksi 5, no. 2 (2021): 399. http://dx.doi.org/10.24912/kn.v5i2.10392.

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The Indonesian government, especially Jakarta, has taken various ways to prevent the transmission of the COVID-19 virus, one of which is through persuasive communication. The persuasive communication that is always carried out by the government is washing hands, wearing mask, and maintaining distance. This research will only discuss more about maintaining distance or social distancing. The persuasion of the social distancing movement is carried out by the government in various ways, one of which is through the mass media. Mass media is the official journalistic media, such as radio, newspapers

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Nelansari, Zahra Fuadah, and Sri Surjani Tjahjawati. "Analisis Efektivitas Pesan Kampanye Peningkatan Keselamatan di Perlintasan Sebidang PT KAI Daop 2 Bandung." Jurnal Komunikasi Nusantara 4, no. 2 (2022): 223–36. http://dx.doi.org/10.33366/jkn.v4i2.160.

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Persuasive communication through the #DisiplinPerlintasan social campaign is a strategy to raise motorists’s self-awareness to change their behavior into discipline in railroad crossings. This campaign is become the Sustainability Support Program for PT Kereta Api Indonesia (Persero) with the Directorate General of Transportation's program, "Roadmap To Zero Accident". This research aims to analyze the effectiveness of persuasive communication from designing campaign message, namely verbalization, visualization, illustratios, and five types of message appeals. The research method used is a quan

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Krishnamoorthy, Lakshmi, and Zahira Merchant. "Applying persuasive techniques in an online learning environment: A mixed-method study." Pedagogical Research 8, no. 2 (2023): em0156. http://dx.doi.org/10.29333/pr/12933.

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Persuasion is inherent to the instructional process. Instructions delivered through online programs do not always generate expected and consistent learning outcomes, and hence persuasion in online instructional design is even more critical. Through this mixed-method study, we aim to identify the most widely used persuasive design techniques, the challenges limiting their applications, and their implications. Furthermore, this paper discusses the recommendations of new persuasive techniques put forth by Instructional Designers.

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Hutabarat, Adinda Natassa Valentine. "The Persuasion in Joko Widodo’s Speech: A Comparison between the Indonesian Source Text and Its Annotated Translation in Mandarin." MADAH 11, no. 2 (2020): 231–48. http://dx.doi.org/10.31503/madah.v11i2.310.

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AbstractThis study aims to describe persuasion strategies used by President Joko Widodo in his political speech that is delivered at the 2018 IMF-World Bank forum. The study is conducted by comparing the speech in bahasa Indonesia as the Source Text (ST) and its annotated Mandarin translations as the Target Text (TT). In order to describe Widodo’s persuasion strategies, micro and macro level analysis is applied in this study. The former refers to the speaker’s language skills and the translations; whilst the latter refers to the speaker-oriented context and situations-oriented contexts. The re

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Adam, Martin. "PERSUASION IN RELIGIOUS DISCOURSE: ENHANCING CREDIBILITY IN SERMON TITLES AND OPENINGS." Discourse and Interaction 10, no. 2 (2017): 5–25. http://dx.doi.org/10.5817/di2017-2-5.

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Since the emergence of the Aristotelian idea of appeal within the framework of his understanding of poetics, the concepts of ethos, pathos, and logos have indicated the essence of what came to be labelled much later as persuasive strategies. Although persuasion seems to be present in virtually all text types and registers, in many ways it is the religious discourse that utilises persuasion as one of its pivotal instruments to convince the audience of the veracity of the doctrine presented through it. The present paper explores scripted sermons, particularly sermon titles and opening passages,

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Tymosiewicz, Piotr. "I fattori della comunicazione persuasiva." Teologiczne Studia Siedleckie 20, no. 2023 (2023): 261–85. https://doi.org/10.5281/zenodo.10343849.

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<strong><em>The factors of persuasive communication</em></strong> Persuasion may have been present in the earliest communication exchanges between people, as humans have always been interested in influencing the thoughts, beliefs and behaviors of others. Therefore, persuasive processes are one of the key issues in social psychology. In this area, there have been many studies focused on various variables relating to persuasive communication. In this article, we focus on the analysis of selected elements of persuasion, namely the message, the source and the recipient. 

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Mardiyah, Siti, and Sawirman Sawirman. "Persuasive Utterances in Selected Tourism Advertisements on Indonesia.Travel YouTube Channel." Andalas International Journal of Socio-Humanities 3, no. 1 (2021): 56–78. http://dx.doi.org/10.25077/aijosh.v3i1.19.

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This study aims to identify the mode of persuasion and persuasive strategies used in Indonesia.Travel YouTube Channel. Ten videos among 256 ones were selected as data sources. Data collection was done by the non-participant method. Based on the research, the speakers used 38 persuasive utterances. The modes of persuasion used are pathos and logos. The most dominant mode of persuasion is pathos, with a percentage of 92%. Furthermore, there are three persuasive strategies were found namely: 1) quasilogical was found in 3 utterances (8%), 2) presentational was found in 33 utterances (87%), and 3)

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Mardiyah, Siti, and Sawirman Sawirman. "Persuasive Utterances in Selected Tourism Advertisements on Indonesia.Travel YouTube Channel." Andalas International Journal of Socio-Humanities 3, no. 1 (2021): 56–78. http://dx.doi.org/10.25077/aijosh.v3i1.19.

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This study aims to identify the mode of persuasion and persuasive strategies used in Indonesia.Travel YouTube Channel. Ten videos among 256 ones were selected as data sources. Data collection was done by the non-participant method. Based on the research, the speakers used 38 persuasive utterances. The modes of persuasion used are pathos and logos. The most dominant mode of persuasion is pathos, with a percentage of 92%. Furthermore, there are three persuasive strategies were found namely: 1) quasilogical was found in 3 utterances (8%), 2) presentational was found in 33 utterances (87%), and 3)

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Tehmina, Firdous, Huo Fu Li Prof., and Yousef Ali Ahmed Saleh Al-Nahdi. "The Aristotelian Rhetorical Theory: A Framework for Analyzing Pakistani Beauty Products Advertising." Indian Journal of Mass Communication and Journalism (IJMCJ) 2, no. 3 (2023): 1–7. https://doi.org/10.54105/ijmcj.C1028.032323.

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<strong>Abstract: </strong>Advertising is one of the most basic forms of communication through media. Persuasion is one of the primary purposes of advertising. Customers are persuaded to buy products by advertising using different persuasive techniques. Both men and women increasingly rely on beauty products to look beautiful and have attractive spouses. Advertisements use rhetorical devices to persuade their viewers. Advertisements use language to achieve the purpose of persuasion. This paper analyzes advertising language considering Aristotle's rhetorical theory. The three primary persua

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Selfiana, Selfiana, Erna Dwi Pitri Yanti, Ella Nurlela, and Ditya Saputro Aji. "KOMUNIKASI BISNIS MENGGUNAKAN PESAN BISNIS PERSUASI DI MEDIA FACEBOOK." Efisiensi : Kajian Ilmu Administrasi 19, no. 2 (2022): 176–98. https://doi.org/10.21831/efisiensi.v19i2.45543.

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Abstrak:Komunikasi Bisnis Menggunakan Pesan Bisnis Persuasi di Media Facebook. Perkembangan teknologi komunikasi memudahkan manusia untuk mengirim pesan dan bertukar informasi. Masyarakat memanfaatkan teknologi informasi dan komunikasi untuk jual beli barang online. Penelitian ini membahas pesan persuasi bisnis pada akun facebook online shop. Akun ini merupakan media promosi bisnis online, dan media komunikasi para anggota akun dengan konsumennya. Penelitian ini bertujuan mendukung konsep St. Elmo Lewis mengenai AIDA model. Kerangka pesan yang dianalisa menggunakan AIDA model yaitu Attention,

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Crowhurst, Marion. "Interrelationships Between Reading and Writing Persuasive Discourse." Research in the Teaching of English 25, no. 3 (1991): 314–38. http://dx.doi.org/10.58680/rte199115464.

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This study was designed to determine (a) whether the writing of persuasive discourse can be improved by instruction and (b) the effect of reading on writing and of writing on reading within the mode of persuasion. Students in two sixth-grade classes in each of two schools (n= 110) were stratified by sex and ability and randomly assigned to one of four treatment groups: 1. instruction in a model for persuasion plus writing practice; 2. instruction in a model for persuasion plus reading practice; 3. reading novels and writing book reports plus a single lesson in the persuasion model; 4. reading

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Li, Ling. "The Analysis of Persuasion Techniques in Impromptu Speaking Contest." Region - Educational Research and Reviews 6, no. 2 (2024): 104. http://dx.doi.org/10.32629/rerr.v6i2.1682.

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This paper analyzes persuasion techniques in impromptu speaking. It first discusses the definition of persuasion, and then in the light of theory of Aristotle theory, it analyzes the roles of persuasion techniques of emotional appeal, rational appeal and ethical appeal played in impromptu speaking. Three appeals serve to achieve the ultimate goal of strengthening the persuasive force of the speakers who aim to inform, and to persuade. At last the paper analyzes these players how to use persuasion techniques to make speeches effective, convincing, and vivid in impromptu speaking. The paper has

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Kopachevskaya, Maria A. "THE RELATIONSHIP OF PERSUASIVE COMMUNICATION TECHNIQUES AND TRUST IN TEXTS ON THE INTERNET." Научное мнение, no. 3 (March 20, 2024): 99–106. http://dx.doi.org/10.25807/22224378_2024_3_99.

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The article discusses popular types of organising communication in the Internet environment: social networks and blogs. Various classifications and features of blogs as a medium for using persuasive communication are highlighted. A review of techniques for increasing the effectiveness of persuasion in general and separately in blogs is carried out. The main emphasis when considering persuasive communication techniques is on textual information in a blog. The author of the article establishes the relationship between persuasive communication and trust, as well as the role of trust in increasing

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Цветанска, Силвия. "Mechanisms of Persuasion in Pedagogical Communication." Rhetoric and Communications, no. 52 (July 27, 2022): 67–80. http://dx.doi.org/10.55206/oppg5424.

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Abstract. The article comments on some features of persuasive influence using well known models from the field of the communication management. An endeavor has been made to apply these models in the specific context of pedagogical communication. Persuasion is seen as related to changing attitudes and achieving the goals of education. An emphasis is placed on the argumentation to achieve the persuasive impact of the school management. Based on the theoretical analysis, conclusions are drawn regarding which skills and competencies are relevant for the teacher and the school manager to accomplish

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Teodorescu, Bianca. "Internal Mechanisms of Persuasion." International Letters of Social and Humanistic Sciences 23 (March 2014): 73–78. http://dx.doi.org/10.18052/www.scipress.com/ilshs.23.73.

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By persuasion we understand the action to convince someone to do something that we want to achieve our aims. The person who accepts the other’s opinions without any real evidence can be easily persuaded. Persuasion is a form of influence. It is a modality of argumentation through a person is trying to convince another person or a group of people to believe the false evidence. The persuasion is a process which is based on people in order to adopt attitudes or rational and irrational actions relying on a persuasive speech instead using means of force.

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Ahmed S. Al-Ghamdi, Naimah, and Rand Alghofaily. "Cross-Cultural Linguistic Analysis of Persuasive Techniques in Shark Tank." International Journal of English Language Education 7, no. 2 (2019): 82. http://dx.doi.org/10.5296/ijele.v7i2.15416.

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The present study evaluates the application of William McGuire's Model of persuasion (1968) on Talk Shows from a cross-cultural view. Selected episodes from "Shark Tank" show in its two versions (the American and the Saudi) are transcribed and analyzed to identify the persuasive steps and techniques used by the participants in order to examine how persuasion works in the two different cultures. Results show that McGuire's model was 50%applied in the American version. Also, the Americans' style of persuasion was characterized by low context meaning, direct speech, linear themes, formal language

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Ali, Youssra Qassim. "Success Motivational Videos on social media: A Study of Persuasion." Zanco Journal of Humanity Sciences 29, Con.1 (2025): 551–59. https://doi.org/10.21271/zjhs.29.con.1.38.

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Persuasion is the act by which a side tries to convince or influence another to adopt certain idea or attitude as their core belief system. Persuasion is an effective act that reflects on the life of individuals and on communities in general as it works on modifying and changing thoughts and feelings. Social media seems to be introducing a lot of persuasive contents. Short motivational videos are some of the most trending contents of those kinds on social media. This study randomly selects number of such videos(eight), specifically the ones which tackle the theme of success and how to be succe

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Wojtowicz, Zachary. "When and Why is Persuasion Hard? A Computational Complexity Result." Proceedings of the AAAI/ACM Conference on AI, Ethics, and Society 7 (October 16, 2024): 1591–94. http://dx.doi.org/10.1609/aies.v7i1.31749.

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As generative foundation models improve, they also tend to become more persuasive, raising concerns that AI automation will enable governments, firms, and other actors to manipulate beliefs with unprecedented scale and effectiveness at virtually no cost. The full economic and social ramifications of this trend have been difficult to foresee, however, given that we currently lack a complete theoretical understanding of why persuasion is costly for human labor to produce in the first place. This paper places human and AI agents on a common conceptual footing by formalizing informational persuasi

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Abidin Nor, Jumadi, and Faradina. "BAHASA PERSUASI PADA KOMENTAR WARGANET DALAM “YOUTUBE” MENGENAI PEMINDAHAN IBU KOTA NEGARA." LOCANA 6, no. 1 (2023): 1–11. http://dx.doi.org/10.20527/jlc.v1i1.138.

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Penelitian ini bertujuan untuk mendeskripsikan wujud dan penggunaan teknik dalam bahasa persuasi yang terdapat pada komentar warganet di kanal youtube mengenai pemindahan ibu kota negara. Metode yang digunakan dalam penelitian ini ialah kualitatif deskripsi. Hasil penelitian ini menunjukkan bahwa bahasa persuasi yang digunakan warganet dalam memberikan komentar pada kanal youtube mengenai pemindahan ibu kota negara memiliki ragam wujud diksi, seperti jangan, mending, harusnya, lanjutkan, bersiaplah, lebih baik, yang terpenting, ayo, hadirkan, dukung, undang, sebaiknya, percepat, tidak boleh, l

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Su, Yingying, and Leonardo Munalim. "Persuasion in the Business Speeches of Chief Executive Officers of Selected International Companies." Journal of Interdisciplinary Perspectives 2, no. 3 (2024): 113–21. https://doi.org/10.5281/zenodo.10684286.

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<em>This study investigated the persuasive strategies employed in the business speeches of Chief Executive Officers (CEOs) of selected international companies. Anchored in Speech Act Theory within the broader aspect of pragmatics, it analyzed 12 speeches, totalling 14,938 words, from a diverse range of international CEOs. These speeches, intended for both employees and shareholders, provided a rich corpus for examining the nuances of persuasion in a business context. The analysis focused on identifying various categories of persuasion, particularly distinguishing between direct and indirect sp

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Rosadiputri, Kadiva Dwilia, and Maylanny Christin. "KOMUNIKASI PERSUASIF DALAM MEMPERTAHANKAN LOYALITAS RELAWAN PADA KOMUNITAS SOSIAL." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 7, no. 1 (2021): 606. http://dx.doi.org/10.52434/jk.v7i1.782.

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Abstrak Komunikasi persuasif merupakan bagian yang berperan penting dalam jalannya sebuah komunitas. Komunitas tidak akan bertahan jika anggota didalamnya tidak mempertahankan loyalitas yang menjadi bentuk kontribusi anggota kepada komunitas. Untuk mempertahankan loyalitas anggota komunitas, dibutuhkan upaya dalam melibatkan hubungan antara berbagai unsur komunikasi persuasif. Penelitian ini bertujuan untuk membahas mengenai komunikasi persuasif dalam mempertahankan relawan komunitas sosial Sebung Bandung. Komunitas yang sudah berjalan selama 3 tahun ini, memiliki metode komunikasi persuasif d

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