Relevant bibliographies by topics / Pharmacy marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Pharmacy marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Pharmacy marketing"

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Tindall, William. "Marketing to Managed Care Pharmacy." Journal of Pharmaceutical Marketing & Management 10, no. 2/3 (March 22, 1996): 177–93. http://dx.doi.org/10.1300/j058v10n02_12.

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Bouldin, Alicia. "Independent Pharmacy." Journal of Pharmaceutical Marketing & Management 10, no. 2/3 (March 22, 1996): 149–66. http://dx.doi.org/10.1300/j058v10n02_10.

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Sleath, Betsy. "American Pharmacy:." Journal of Pharmaceutical Marketing & Management 14, no. 1 (September 1, 2001): 1–26. http://dx.doi.org/10.1300/j058v14n01_01.

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Griller, David. "Internet Pharmacy." Journal of Pharmaceutical Marketing & Management 16, no. 3 (July 6, 2005): 63–69. http://dx.doi.org/10.1300/j058v16n03_08.

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Berger, Bruce. "Pharmacy Financial Management." Journal of Pharmaceutical Marketing & Management 1, no. 2 (December 19, 1986): 73–90. http://dx.doi.org/10.1300/j058v01n02_13.

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Гарматюк, Олена Валентинівна, and Артем Андрійович Автомеєнко. "MARKETING POLICY OF COMMUNICATIONS IN PHARMACY." Economies' Horizons, no. 1(2) (October 28, 2017): 35–41. http://dx.doi.org/10.31499/2616-5236.1(2).2017.113296.

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Wertheimer, Albert. "Pharmacy Management, Leadership, Marketing, and Finance." American Journal of Health-System Pharmacy 67, no. 24 (December 15, 2010): 2124–25. http://dx.doi.org/10.1093/ajhp/67.24.2124a.

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Caputo, Francesco, Armando Masucci, and Luigi Napoli. "Managing value co-creation in pharmacy." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 4 (November 5, 2018): 374–90. http://dx.doi.org/10.1108/ijphm-10-2017-0057.

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Purpose This paper aims to investigate the possible enablers and barriers of value co-creation processes in pharmacy, with the aim of enriching previous managerial and organisational contributions in the pharmacy management domain. Design/methodology/approach Building upon the interpretative contributions provided by the service logic and systems thinking approaches, this paper proposes a multi-disciplinary conceptual framework to analyse enablers and barriers in the value co-creation process. The findings are analysed using a semi-structured survey completed by employees involved in pharmacy management which were verified by structural equation modelling to allow us to determine the relevance of the findings in a changing social and economic environment, improve skills and capabilities and analyse competitors. Findings This paper offers an exploratory picture of the opinions of the employees involved in pharmacy management, focussing on possible enablers and barriers for value co-creation and their correlation with pharmacy revenues. Research limitations/implications The reflections and empirical research herein are the first of many studies investigating research pathways supplying both providers’ and users’ perceptions in the pharmacy domain about the value co-creation process. Practical implications The empirical evidence shows the relevance of some dimensions in defining opportunities and barriers for value co-creation process and – consequentially – pharmacy’s economic performances. Originality/value This paper combines qualitative and quantitative approaches to enrich the theoretical and practical contributions to the field of value co-creation processes.
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Gagnon, Jean. "Consumers' Views Toward Pharmacy." Journal of Pharmaceutical Marketing & Management 8, no. 4 (September 26, 1994): 87–96. http://dx.doi.org/10.1300/j058v08n04_09.

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Maine, Lucinda. "Pharmacy and the Industry:." Journal of Pharmaceutical Marketing & Management 18, no. 2 (January 28, 2008): 63–73. http://dx.doi.org/10.1300/j058v18n02_07.

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Dissertations / Theses on the topic "Pharmacy marketing"

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Tozlikian, Shant, and Erik Falk. "Marketing of Nicotine Replacement Therapy Products in a Deregulated Swedish Pharmacy Market." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-5675.

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The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present marketing mix of the previously deregulated pharmacy markets in Finland and Norway. The purpose is to develop conclusions on how marketers of NRT products could change their marketing mix in response to the deregulation of the Swedish pharmacy market. 

 

This thesis relies on a descriptive method. Interviews are used as the source of primary data. This is because some of the information sought after is not readily available and cannot be found through secondary data.

Markets are mature only in the minds of the actors on the market. Due to the deregulation the market seems to be a window of opportunity for any innovative, aggressive marketing entrepreneur who wants to radically change his or her position in the market. NRT marketers could attempt to design a new, more aggressive strategy and work with the remaining Ps to unhinge what seems to be regarded a mature market. NRT marketers should work more actively to create an effective market feedback loop. NRT marketers should consider using the Internet to sell their products to consumers, thus opening a new channel.

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Čapková, Martina. "Možnosti marketingové orientace ve farmacii." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113494.

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The thesis deals with the topic of pharmaceutical marketing. Pharmaceutical marketing uses many usual marketing techniques, but it has also its typical characteristics. The thesis focuses on those specifics. It deals with the various tools of marketing and communication mix and their specific characteristics in relation to the pharmaceutical marketing. The thesis summarizes the theoretical literature, which relates to the topic, and explains the Czech legislation that regulates significantly all marketing activities in pharmaceutical industry. The analytical part of the thesis solves two real existing marketing problems on the example of the Belupo company. It analyses why the Simbela product has failed on the Czech market and proposes a go-to-market strategy for the new Belohair product.
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Johnson, Jeffrey A. (Jeffrey Allen) 1964. "A comparison of satisfaction with pharmacy services between mail and traditional pharmacy patrons and an evaluation of the relationship with health status." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290607.

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The aims of this research were to determine the level of satisfaction with pharmacy services among enrollees of a managed care organization, compare the level of satisfaction between mail pharmacy and traditional pharmacy patrons, and evaluate the relationship between satisfaction with pharmacy services and health status. Data was collected via telephone interviews with 1,362 enrollees of the managed care organization. The overall response rate was 65%. Satisfaction was measured using previously developed items for traditional pharmacy services, and newly developed, parallel items for mail pharmacy services. Scores were calculated for hypothesized multi-item dimensions of satisfaction. Health status was measured using the physical and mental health composite scores of the SF-12 Health Survey. Satisfaction with pharmacy services was compared between patron groups using ANOVA and ANCOVA models. Confirmatory factor analysis and structural equation modeling (SEM) were used to evaluate the dimensional structure of satisfaction with pharmacy services and the relationship between satisfaction with pharmacy services and health status. The results indicated that mail pharmacy patrons were more satisfied than traditional pharmacy patrons with their pharmacy services in general, and specifically with the financial aspects and technical quality of those services. When the comparisons were adjusted for general satisfaction with medical care and mental health status, mail pharmacy patrons still had greater levels of general satisfaction with pharmacy services. However, when these covariates were included in the comparison of satisfaction with financial aspects and technical quality of pharmacy services, dimension scores between the two patron groups were not significantly different. Internal consistency reliability coefficients for the multi-item dimensions of satisfaction were in the range of 0.53 to 0.77, with the exception of the Written Information dimension for mail pharmacy service, where the alpha coefficient was 0.37. A positive correlation between the dimension scores for general satisfaction with pharmacy services and general satisfaction with medical care lends support to the construct validity of the measurements. Additionally, it was concluded that, as expected, general satisfaction with pharmacy services was positively correlated with mental health status, but there was no significant relationship between physical health and satisfaction with pharmacy services.
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Futter, William Thomas. "An analysis of the relationship between the sources of conflict and the stages in the conflict process within the marketing channel comprising retail pharmacy managers and medical doctors." Thesis, Rhodes University, 1988. http://hdl.handle.net/10962/d1001628.

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Marketing channels have traditionally been examined as commercial conduits the sale objective of which was to facilitate the flow of goods from producer to consumer. This approach emphasized functional and structural aspects of the channel and was primarily concerned with the efficiency of the distribution system. During the last two decades, marketing channels have increasingly been viewed as social systems affected by the behavioural dimensions of power, conflict, roles and communication. The rapid growth of vertical marketing systems with greater authority and interdependence between channel members, have stimulated interest in this field. Nevertheless, research has been limited and characterized by methodological problems and conceptual differences about the definitions of behavioural variables and their relationships. Some attempts have been made to develop an integrated framework within which to conduct research into channel relationships, but the validity and relaibility of these models has not been tested. This research project examined the relationship between the sources of conflict and stages in the conflict process. The sources of conflict were subdivided into attitudinal and structural categories, the latter being concerned with goal differences, the desire for autonomy in the face of interdependence and competition for scarce resources. The conflict process model adopted by the author assumes the existence of stages of latency, feeling, perception, manifestation and aftermath in each conflict episode. The first four were treated as separate behavioural states for which different levels of conflict intensity were measured. In order to provide greater explanatory power to the results of the analysis, the perceptions of two respondent groups were identified, namely the leader group, consisting of channel members responsible for the overall strategic interests of the channel, and the affected group, consisting of channel members who had been adversly affected by the activities of their partners in the channel dyad. In addition, respondents were asked to identify separately, their perceptions of the macro and micro levels of conflict in the four conflict states. The marketing channel for prescription medicines was selected for the study. The focal dyad consisted of retail pharmacy managers and doctors with single respondent perceptual measures being obtained from the retail pharmacy managers. A mail survey of all the retail pharmacy managers in South Africa, South West Africa/Namibia, and the independent homelands conducted in July 1987 resulted in a 40% response rate (1031 returns). Tests indicated statistically significant differences between the perceptual measures representing the sources and stages of conflict, the macro and micro levels of the stages of conflict and between the leader and the non-leader groups and the affected and non-affected groups. A sequential hierarchy in the level of conflict measured in the behavioural states was indicated, with decreasing levels of conflict being identified in states of latency, perception, feeling and manifestations, respectively. An analysis of the results revealed that attitudinal sources of conflict were more important that structural sources in measures of perceptions, feelings and manifestations of conflict behaviour. In the latent conflict state, structural sources assumed greater importance than attitudinal sources. In most of the measures, the sources of conflict were more correlated with perceptions of conflict at the macro level than the micro level. The exception was manifest conflict for which micro conflict levels were more important. The major sources of conflict were differences in perceptions, differences in goals and the lack of autonomy. The leader group indicated a particular concern for attitudinal factors, particularly communication difficulties. The affected group, whilst identifying attitudinal factors as being the most important, was especially concerned with their lack of autonomy from the doctor, rather than the competition for scarce resources which could have been expected. An overall assessment of the level of conflict between retail pharmacy managers and doctors indicated that the channel dyad was relatively free from conflict. Relationships were characterized by a degree of satisfaction, some degree of harmony and little evidence of conflict behaviour.
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Navickienė, Vida. "X vaistinių tinklo plėtros galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050616_121715-94951.

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The theme of this thesis for Master of Management of public health-care is of significant importance. Health care is considered to be a priority sphere in many states with pharmaceutics constituting a ground for a secure society. Increase of funding for health care demonstrates continual endeavors of Lithuanian Government to guarantee the best health care for Lithuanian people as well as affordable medication and the latest science achievements applicable in the course of medical treatment. Aim of the study: to determine the expansion opportunities of X pharmacy network. Objectives : 1. To assess drugs market in Lithuania. 2. To explore the main suppliers of drugs and changes in drugs market. 3. To evaluate competitive state of X pharmacy network and to discuss the prospects. Methods – on the basis of five forces model of M. Porter, the outer and inner situation of the pharmacy network have been analyzed as well as the statistical data, reports and sources of information, both Lithuanian and foreign. Rezults: 1.Medication market in Lithuania is subject to constant annual rise. Pharmacy market is being increasingly quickly filled, the amount of producers and drugs is getting optimal to the needs of the market. In 2004, retail marked constituted 1,188 billion Litas with an increase in 14,10 per cent in comparison with year 2003 (1,05 billion Litas). In 2003, expenditure from Obligatory Health Insurance Foundation amounted to 360 million Litas, in 2004, it amounted to almost... [to full text]
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Suttner, Raymond Sharl. "An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products." Thesis, Rhodes University, 1986. http://hdl.handle.net/10962/d1004383.

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[Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of marketing as a discipline has been hastened in recent times by the need of the firm to survive in the face of increasing competition. This "increasing attention" is occurring because of the realisation that sheer product excellence alone will not necessarily mean that the firm will succeed in establishing a group of satisfied customers in the long term. It is the adoption of the so-called "marketing concept" which provides the opportunity for the firm to develop a competitive edge which will more likely eventuate in success.
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Šilberská, Tereza. "Marketingová strategie Lékárny U Pöttingea s použitím marketingového nástroje service blueprint." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203826.

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The diploma thesis is focused on marketing strategy plan of a private pharmacy using service blueprint as a marketing tool. At the beginning the thesis deals with characteristics of specifics and state regulations of pharmacy marketing. Then the thesis analyses Czech pharmacy market in particular with regard to the expansion of pharmacy chains and also puts emphasis on current pharmacy trends that influence management and marketing of private pharmacies. The main goal is firstly to describe the components of marketing mix that pharmacies might legally use as a part of their marketing strategy. Secondly the theoretical knowledge is applied to case study of Pötting's Pharmacy. The marketing strategy plan is based on situation analysis, service blueprint and questionnaire survey.
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Jirků, Jitka. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76931.

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The object of this thesis is to give a self-contained theoretical basis for understanding of the specifics of the communication in marketing of pharmaceutical companies. To formulate a marked differences in this field and to summarize the main acquired information towards the plan of optimal marketing communication for pharmaceutical companies.
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Lifková, Hana. "MARKETING ZAMĚŘENÝ NA PACIENTY S FENYLKETONURIÍ (PKU)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198276.

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The master's thesis deals with inherited metabolic disorder phenylketonuria from a marketing point of view. The theoretical basis of this thesis points out to differences between the marketing mix in the pharmaceutical industry and other industries. Analysis of marketing mix of Nutricia company in relation to patients with phenylketonuria is based on these facts. Secondary and primary data are used in this master's thesis. There were several research methods used to get the information, such comparison and telephone interviews. The work provides insights and recommendations in relation to the potential competitive advantages of the Nutricia company, which can help to maintain its position as market leader in the future. Attention is mostly paid to project such Home Deliveery and on-line communication.
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Kuršelis, Vytautas. "MARKETINGO ELEMENTŲ ĮTAKOS VERTINIMAS PACIENTŲ APSISPRENDIMUI ĮSIGYJANT VAISTUS." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140618_233516-71868.

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Tyrimo tikslas – ištirti ir įvertinti marketingo elementų įtaką pacientų apsisprendimui įsigyjant vaistus. Tyrimo uždaviniai. Nustatyti kaip marketingo elementai (6p – kaina, produktas, pateikimas, rėmimas, procesai ir žmonės) lemia pacientų apsisprendimą įsigyti vaistus; įvertinti, kurie marketingo elementai yra lemiantys; nustatyti farmacinės paslaugos poveikį marketingo procese; įvertinti galimą marketingo elementų poveikio riziką. Tyrimo metodika. Tyrimas atliktas 2012 m. - 2014 m. Buvo organizuoti du tyrimo etapai – kokybinis ir kiekybinis tyrimai. Kokybiniame tyrime dalyvavo 14 vaistinės pacientų, („focus“ grupė); kiekybiniame – 381 vaistinių pacientai. Kokybiniam tyrimui taikytas turinio analizės („Content“) metodas. Statistinė duomenų analizė atlikta, naudojantis SPSS.21. Kiekybinio tyrimo duomenims vertinti taikyti faktorinės ir vidutinių įverčių analizės metodai. Rezultatai. 70,6% respondentų vaistinėje perka vaistus. Vidutiniškai vienas pacientas vieno apsipirkimo metu išleidžia 31 – 50 Lt. Dauguma vaistus perka kas mėnesį. Vaistai perkami paskyrus gydytojui (74,8%), 32% savigydos atveju, 24,4 % perka patarus vaistininkui. 66% pacientų yra bent kartą nusipirkę daugiau vaistų nei reikėjo dėl taikytos nuolaidos. 12,4 % respondentų teigė nusipirkę vaistų dėl reklamos ir informacijos internete ir nusivylę jų poveikiu. Svarbiausi paciento apsisprendimą įsigyti vaistus lemiantys marketingo elementai - farmacinė paslauga, vaistinė ir kaina. Farmacinė paslauga... [toliau žr. visą tekstą]
Objective: Investigate and evaluate the influence of marketing elements on patient's decision to purchase medicines. Methods: The study was carried out in 2013 – 2014. It was organized in two phases - qualitative and quantitative research. In the Qualitative research was conducted 14 pharmacy’s patients (the Focus Group); in the quantitative - 381 pharmacy patients. All collected qualitative data was analyzed by content analysis. An anonymous questionnaire was used for qualitative research. Statistical analysis of the quantitative findings was performed using the data analysis software package SPSS version 21. The quantitative survey data to assess the factor applied to the average of estimates and analysis. Factor analysis and average mean methods were applied to evaluate the quantitative research data. Results: 70.6 % of the respondents buy medicines in a pharmacy. On average, one patient spends 31-50 Lt. Most of the patients buy every month. The medicines are purchased because of doctor prescription (74.8 %), self-curing (32%), pharmacists’ advice (24.4%). 66 % of the patients purchased more medicines than necessary because of an applied discount at least once. 12.4 % of respondents, who have bought medicines because of advertising and information on the internet, were disappointed with the effect of these medicines. The patient's decision is mainly due to a pharmaceutical service, pharmacy and price. The pharmaceutical service is more relevant to women and younger... [to full text]
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Books on the topic "Pharmacy marketing"

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1945-, Lowe Robin, and Cattee Peter, eds. Marketing and retail pharmacy. Abingdon, Oxon, UK: Radcliffe Medical Press, 1997.

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Holdford, David A. Marketing for pharmacists. 2nd ed. Washington, DC: American Pharmacists Association, 2007.

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Chisholm-Burns, Marie A. Pharmacy management, leadership, marketing, and finance. Sudbury, Mass: Jones and Bartlett Publishers, 2011.

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Chisholm-Burns, Marie A., Allison M. Vaillancourt, and Marv Shepherd. Pharmacy management, leadership, marketing, and finance. 2nd ed. Burlington, MA: Jones & Bartlett Learning, 2014.

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Smith, Mickey C. Pharmaceutical marketing: Strategy and cases. New York: Pharmaceutical Products Press, 1991.

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Stupp, Eric, Markus Schott, and Alison Dennis. Distribution & marketing of drugs: Jurisdictional comparisons. London: Sweet & Maxwell, 2013.

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Guide to EU pharmaceutical regulatory law. Alphen aan den Rijn, The Netherlands: Kluwer Law International, 2010.

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University), Stephen Wilson Pharmacy Seminar (30th 1984 Wayne State. The impact on pharmacy practice of the switch of legend drugs to OTC status: The 30th Annual Stephen Wilson Pharmacy Seminar proceedings : Tuesday, February 7, 1984, Wayne State University, Detroit, Michigan. Detroit, Mich: The University, 1985.

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Pines, Wayne L. Marketing compliance guide for drug and device manufacturers. Washington, DC: Thompson Pub. Group, 2008.

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Meng, Werner. Marketing authorization for pharmaceutical products and the protection of submitted data. Baden-Baden: Nomos, 2000.

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Book chapters on the topic "Pharmacy marketing"

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Hedvall, Maj Britt, and Mikael Paltschik. "Developing Pharmacy Services: A Customer Driven Interaction and Counselling Approach." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 285–96. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_25.

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Vaičiukynaitė, Eglė, Ineta Žičkutė, Viktorija Varaniūtė, and Justas Šalkevičius. "Predicting Customer Engagement Behaviour with Pharmacy Brands on Facebook Using Decision Tree." In Marketing and Smart Technologies, 269–80. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4183-8_22.

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Weilbaker, Dan C., Kenneth E. Crocker, and Maurice G. Clabaugh. "Retail Pharmacy Patronage: Mom and Pop Vs The Chain." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference, 588–91. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_120.

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Krafft, Manfred. "Pharma-Marketing." In Branchenspezifisches Marketing, 635–59. Wiesbaden: Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-663-09439-5_27.

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Harms, Fred. "Einleitung: Evolution zum innovativen Marketing." In Pharma-Marketing, edited by Fred Harms, Dorothee Gänshirt, and Robin Rumler, 1–6. Berlin, Boston: De Gruyter, 2008. http://dx.doi.org/10.1515/9783110504040-003.

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Umbach, Günter. "Marketing-Fachwissen." In Erfolgreich im Pharma-Marketing, 39–92. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6559-2_3.

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Umbach, Günter. "Marketing-Fachwissen." In Erfolgreich im Pharma-Marketing, 39–92. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18482-7_3.

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Dams, Vok. "Electronic-Marketing — Eine neue Komponente im Pharma-Marketing-Mix." In Handbuch Pharma-Management, 729–43. Wiesbaden: Gabler Verlag, 1995. http://dx.doi.org/10.1007/978-3-322-90784-4_32.

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Crisand, Marcel. "Zielgruppenspezifisches Marketing gegenüber Ärzten als zentraler Baustein des Marketing der Pharma-Industrie." In Pharma-Trends und innovatives Pharma-Marketingmanagement, 171–244. Wiesbaden: Gabler Verlag, 1996. http://dx.doi.org/10.1007/978-3-322-89162-4_7.

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Umbach, Günter. "Internes Marketing-Programm." In Erfolgreich im Pharma-Marketing, 171–79. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6559-2_7.

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Conference papers on the topic "Pharmacy marketing"

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Ignjatović, Dejana, and Milenko Stanić. "Contemporary Marketing in Pharmacy With the Focus on the E- Pharmacy Concept." In FINIZ 2019. Belgrade, Serbia: Singidunum University, 2019. http://dx.doi.org/10.15308/finiz-2019-78-84.

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Riantini, Regina Eka. "How Pharmaceutical Consumers in Jakarta Adopt New Marketing Technology: Digital Pharmacy Mobile Application." In 2020 International Conference on Information Management and Technology (ICIMTech). IEEE, 2020. http://dx.doi.org/10.1109/icimtech50083.2020.9211215.

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Puras, Gustavo, Jesús Ciriza, and Laura Saenz Del Burgo. "THE USE OF PROBLEM-BASED LEARNING METHODOLOGY IN ORDER TO ACQUIRE MARKETING TOOLS TO BE USED AT THE COMMUNITY PHARMACY." In International Conference on Education and New Learning Technologies. IATED, 2017. http://dx.doi.org/10.21125/edulearn.2017.0952.

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