Relevant bibliographies by topics / Pharmacy marketing / Dissertations / Theses
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Dissertations / Theses on the topic 'Pharmacy marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Tozlikian, Shant, and Erik Falk. "Marketing of Nicotine Replacement Therapy Products in a Deregulated Swedish Pharmacy Market." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-5675.

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<p> </p><p> </p><p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p></p><p><p>The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present marketing mix of the previously deregulated pharmacy markets in Finland and Norway. The purpose is to develop conclusions on how marketers of NRT products could change their marketing mix in response to the deregulation of the Swedish pharmacy market. </p><p> </p><p>This thesis relies on a descriptive method. Interviews are
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2

Čapková, Martina. "Možnosti marketingové orientace ve farmacii." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113494.

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The thesis deals with the topic of pharmaceutical marketing. Pharmaceutical marketing uses many usual marketing techniques, but it has also its typical characteristics. The thesis focuses on those specifics. It deals with the various tools of marketing and communication mix and their specific characteristics in relation to the pharmaceutical marketing. The thesis summarizes the theoretical literature, which relates to the topic, and explains the Czech legislation that regulates significantly all marketing activities in pharmaceutical industry. The analytical part of the thesis solves two real
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3

Johnson, Jeffrey A. (Jeffrey Allen) 1964. "A comparison of satisfaction with pharmacy services between mail and traditional pharmacy patrons and an evaluation of the relationship with health status." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290607.

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The aims of this research were to determine the level of satisfaction with pharmacy services among enrollees of a managed care organization, compare the level of satisfaction between mail pharmacy and traditional pharmacy patrons, and evaluate the relationship between satisfaction with pharmacy services and health status. Data was collected via telephone interviews with 1,362 enrollees of the managed care organization. The overall response rate was 65%. Satisfaction was measured using previously developed items for traditional pharmacy services, and newly developed, parallel items for mail pha
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4

Futter, William Thomas. "An analysis of the relationship between the sources of conflict and the stages in the conflict process within the marketing channel comprising retail pharmacy managers and medical doctors." Thesis, Rhodes University, 1988. http://hdl.handle.net/10962/d1001628.

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Marketing channels have traditionally been examined as commercial conduits the sale objective of which was to facilitate the flow of goods from producer to consumer. This approach emphasized functional and structural aspects of the channel and was primarily concerned with the efficiency of the distribution system. During the last two decades, marketing channels have increasingly been viewed as social systems affected by the behavioural dimensions of power, conflict, roles and communication. The rapid growth of vertical marketing systems with greater authority and interdependence between channe
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5

Navickienė, Vida. "X vaistinių tinklo plėtros galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050616_121715-94951.

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The theme of this thesis for Master of Management of public health-care is of significant importance. Health care is considered to be a priority sphere in many states with pharmaceutics constituting a ground for a secure society. Increase of funding for health care demonstrates continual endeavors of Lithuanian Government to guarantee the best health care for Lithuanian people as well as affordable medication and the latest science achievements applicable in the course of medical treatment. Aim of the study: to determine the expansion opportunities of X pharmacy network. Objectives : 1. To as
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6

Suttner, Raymond Sharl. "An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products." Thesis, Rhodes University, 1986. http://hdl.handle.net/10962/d1004383.

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[Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of market
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7

Šilberská, Tereza. "Marketingová strategie Lékárny U Pöttingea s použitím marketingového nástroje service blueprint." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203826.

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The diploma thesis is focused on marketing strategy plan of a private pharmacy using service blueprint as a marketing tool. At the beginning the thesis deals with characteristics of specifics and state regulations of pharmacy marketing. Then the thesis analyses Czech pharmacy market in particular with regard to the expansion of pharmacy chains and also puts emphasis on current pharmacy trends that influence management and marketing of private pharmacies. The main goal is firstly to describe the components of marketing mix that pharmacies might legally use as a part of their marketing strategy.
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8

Jirků, Jitka. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76931.

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The object of this thesis is to give a self-contained theoretical basis for understanding of the specifics of the communication in marketing of pharmaceutical companies. To formulate a marked differences in this field and to summarize the main acquired information towards the plan of optimal marketing communication for pharmaceutical companies.
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9

Lifková, Hana. "MARKETING ZAMĚŘENÝ NA PACIENTY S FENYLKETONURIÍ (PKU)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198276.

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The master's thesis deals with inherited metabolic disorder phenylketonuria from a marketing point of view. The theoretical basis of this thesis points out to differences between the marketing mix in the pharmaceutical industry and other industries. Analysis of marketing mix of Nutricia company in relation to patients with phenylketonuria is based on these facts. Secondary and primary data are used in this master's thesis. There were several research methods used to get the information, such comparison and telephone interviews. The work provides insights and recommendations in relation to the
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Kuršelis, Vytautas. "MARKETINGO ELEMENTŲ ĮTAKOS VERTINIMAS PACIENTŲ APSISPRENDIMUI ĮSIGYJANT VAISTUS." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140618_233516-71868.

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Tyrimo tikslas – ištirti ir įvertinti marketingo elementų įtaką pacientų apsisprendimui įsigyjant vaistus. Tyrimo uždaviniai. Nustatyti kaip marketingo elementai (6p – kaina, produktas, pateikimas, rėmimas, procesai ir žmonės) lemia pacientų apsisprendimą įsigyti vaistus; įvertinti, kurie marketingo elementai yra lemiantys; nustatyti farmacinės paslaugos poveikį marketingo procese; įvertinti galimą marketingo elementų poveikio riziką. Tyrimo metodika. Tyrimas atliktas 2012 m. - 2014 m. Buvo organizuoti du tyrimo etapai – kokybinis ir kiekybinis tyrimai. Kokybiniame tyrime dalyvavo 14 vaist
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Koblížková, Beáta. "Vliv marketingové komunikace na spotřební chování u vybraného otc léčiva." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205278.

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The first part of my master thesis is devoted to theoretical knowledge, which will be then used as a basis for the second part. In this theoretical part will be introduced basic concepts related to marketing communications. This part is also focused on the main aspects of marketing communications in pharmacy, including legislative restrictions in the Czech Republic, the current development of the pharmaceutical industry and trends in this area. The second part is dedicated to the practical application of knowledge from the theoretical part. Main focus in the practical part is on the execution
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Klusáčková, Jana. "Mystery shopping a jeho využití ve farmacii." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71895.

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This diploma thesis deals with a research method that is called mystery shopping. The objective is to introduce of this method, its application in practice, interpretation of results and subsequent proposal of recommendations. Marketing research and the main parts of the research process are in diploma thesis defined. A conception mystery shopper, mystery story are also explained and phases of imaginary shopping are taken to part. The application part is realized through mystery shopping in 42 pharmacy in Prague. The study observes the four chain pharmacy Phramaland, Dr. Max, Lloyds a and Schl
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13

Van, Sickle John David. "The rise of asthma and allergy in South India: How representations of illness influence medical practice and the marketing of medicine." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/290053.

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Asthma has become one of the most commonly talked about and politically charged health topics in India. Yet, less than a decade ago, international studies reported that rates of the disease in the country were among the lowest in the world. This dissertation examines how asthma rapidly became a preeminent health concern in Tamil Nadu. I document and critically examine factors that have led to the phenomenon of asthma, from the multiple perspectives of its sufferers, the practitioners who diagnose and treat the disease, and the pharmaceutical companies that develop and market products for its m
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Arlauskaitė, Živilė. "Lietuvos nacionalinė vaistų politika reguliavimo aspektu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080626_094024-49430.

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Svarbūs socialinės ir farmacijos politikos uždaviniai yra aprūpinimas vaistais ir vaistų išlaidų kompensavimo sistemos vystymas. Šioje srityje susiduriama su problemomis, būdingomis visuomenėms, stokojančioms resursų, ekonominio ir politinio stabilumo. Visuomeninio sveikatos priežiūros finansavimo apimties problemos aktualios ir ekonomiškai pajėgiausių valstybių viešajai politikai. Senstant populiacijai, kyla sveikatos paslaugų poreikis, siekiama naujų efektyvesnių preparatų įdiegimo. Tai skatina vaistų išlaidų augimą šalyse. Valstybių vyriausybės bando reguliuoti farmacijos rinką. Jos turi s
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15

Těšínská, Edita. "Vliv marketingové komunikace ve farmaceutickém průmyslu na rozhodování spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205199.

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This master thesis introduces the pharmaceutical industrys marketing communication from the consumers point of view. It is aimed at consumers perception of the marketing communication in this area and at the way it influences their choice in purchases of over-the-counter drugs. Its goal is to find out which source of information leading to the final decision over the purchase of an over-the-counter drug the consumer considers to be the most reliable one, what role the marketing communication plays in the process and what other factors effect consumers while they are choosing and purchasing an
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Costa, José Miguel Freitas da Rocha e. "A reorganização da farmácia comunitária face à nova realidade económica." Master's thesis, [s.n.], 2014. http://hdl.handle.net/10284/4431.

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Projeto de Pós-Graduação/Dissertação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Farmacêuticas<br>O agravamento da situação económica que Portugal tem sofrido nos últimos anos tem levado os sucessivos governos a implementar medidas de contenção da despesa nos diferentes setores que compõem o Estado. O setor da saúde não é exceção, tendo-se verificado sucessivos cortes nos últimos anos. Ao nível da farmácia comunitária, a realidade tem-se alterado profundamente. As sucessivas alterações legislativas que têm sido aprovadas des
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17

Brown, Shonda Dellena. "An Information Privacy Examination of the Practices of Pharmaceutical Companies Regarding Use of Information Collected Through Their Websites." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/47.

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Consumers have begun to take a more proactive approach to their healthcare by accessing pharmaceutical companies Websites to obtain health and drug information, support groups, rebates, coupons, as well as free drug trials. In exchange for these benefits, companies require consumers to voluntarily disclose information. However, research has shown that consumers continue to be concerned about how their information is managed, used, and distributed by companies, especially if accessed via the Web. To date, there has been limited empirical research to examine the actual online practices of compan
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18

Kurzawa, Ondřej. "Efektivita komunikace v místě prodeje." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75348.

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This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies.
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19

Gustafsson, Jenny, and Karin Renström. "Avregleringen av Apoteksmonopolet : snabbare smärtlindring för konsumenten?" Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5637.

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Syfte: Syftet med denna uppsats är att undersöka förändringar i pris och tillgänglighet på OTC-läkemedel före och efter avregleringen av det svenska apoteksmonopolet ur ett konsumentperspektiv. Metod: Kvantitativ undersökning med abduktiv forskningsansats, där datainsamling sker via telefonkontakt och observation av hemsidor Teori: Marknadsformer, Avregleringar, Marknadsmixen, Prissättningsstrategier, Öppettider Resultat: Uppgång skedde kontinuerligt i pris på OTC-läkemedel före avregleringen av apoteksmonopolet och öppettiderna var då begränsade. Undersökningen visar att pris på OTC-läkemedel
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20

MORIER, FREDERIC. "La theorie marketing appliquee a l'industrie pharmaceutique veterinaire." Nantes, 1992. http://www.theses.fr/1992NANT019V.

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Renard, Loic Michel. "Lancement d'un appareil d'hygiène dentaire en pharmacie." Paris 5, 1992. http://www.theses.fr/1992PA05P013.

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Wolff, Michael. "Pharma-Marketing und Umwelt : mehrdeutige Information als Auslöser einer neuen Semantik d. Arzneimittels /." Spardorf : Wilfer, 1987. http://www.gbv.de/dms/bs/toc/027210081.pdf.

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23

Tatarová, Jana. "Adaptace marketingové strategie firmy GEHE Pharma pro český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76536.

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This thesis is focused on adaptation of GEHE Pharma marketing strategy on the Czech wholesaler's market with pharmaceutical products. In the first part the theoretical background needed for the application part of the thesis is summarized. I mention here the possibilities of internationalization, visions and targets of the firms working on the foreign markets and basic analyses needed for acting there. Then I summarize the possibilities of adaptation of the marketing mix mention the specifics of the B2B and the pharmaceutical market. In the following application part GEHE Pharma Company is pre
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Andersson, Per. "Concurrence, transition and evolution : perspectives of industrial marketing change processes." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1996. http://www.hhs.se/efi/summary/409.htm.

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BM, Khalid, and Priyanka Pulikanti Rani. "Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35234.

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This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. Most of the articles and the reports in the early stage were mainly about the concept of digital marketing, technology, implementation in day-to-day business. Lesser studies have been conducted keeping the pandemic in view. Covid-19 is the most influencing topic today around the world and because of this, digital marketing has become the important marketing strategy
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Andersson, Per. "The emergence and change of Pharmacia Biotech 1959-1995 : the power of the slow flow and the drama of great events." Doctoral thesis, Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D), 1996. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1083.

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This is the second volume of a dissertation dealing with industrial marketing change processes. The empirical part of the dissertation describes a set of marketing organization changes in Pharmacia Biotech. In 1959 Pharmacia AB launched a completely new separation product for biochemical separation and entered a period of steady growth and development in a completely new business area. By the second half of the 1980s, Pharmacia Biotech AB, subsidiary of the multinational pharmaceutical corporation Pharmacia, had become one of the world's major suppliers of biotech products and services. In 198
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Du, Lac de Fugeres Arielle. "Choix des médias dans le lancement d'un médicament éthique sur le marché vétérinaire." Paris 5, 1990. http://www.theses.fr/1990PA05P152.

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Dupuy, Marie-Laure. "Elaboration de la communication produit destinée au corps médical." Bordeaux 2, 1993. http://www.theses.fr/1993BOR2P019.

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Zavřelová, Tereza. "Návrh komunikační strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224952.

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This master´s thesis deals with improving communication strategy of Lactacyd, which is an intimate hygiene brand of Omega Pharma company. The thesis is divided into three main parts. The first part contains description of theoretical resources and fundamental knowledge. The second part of the thesis is focused on an analysis of the current situation with an aim to obtain information needed for proposal part. The last part delivers proposals for improvement of the current marketing communication as well as other proposals which can strenghten market position of Lactacyd brand.
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Bortoluzzi, Chiara. "La sécurité des médicaments. Législation pharmaceutique européenne et indemnisation des risques médicamenteux." Thesis, Paris 2, 2017. http://www.theses.fr/2017PA020025.

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Un niveau élevé de protection de la santé humaine est assuré dans la définition et la mise en oeuvre de toutes les politiques et actions de l’Union européenne. L’une des politiques les plus importantes, conformément aux enjeux de santé et au développement économique, est celle des médicaments. Leur sécurité est garantie par un cadre juridique donné par une législation pharmaceutique d’envergure présidant à l’octroi de l’autorisation de mise sur le marché et au suivi post-autorisation. Ce cadre juridique est supporté par un dispositif institutionnel d’exception, caractérisé par une interaction
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Jung-mao, Kung, and 龔榮茂. "A Study of Pharmacy Service Marketing Strategies." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/72503396369907555270.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>93<br>With the implementation of the National Health Insurance System, division of medical and pharmaceutical sector, and the change in industrial structure, pharmacies have transformed from a type of business mode into type of peration . Not only do pharmacies sell drugs, but they also provide health care products, and counseling for health maintenance, expanding from a small drug-based market into a large market focusing on the promotion of health, physical well-being and life quality. The purpose of this research is to identify the target market of different
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Shih, Ying-shueh, and 施瑛雪. "A study of Marketing Tasks Delegation in Pharmacy Franchise." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76741454474115408513.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>98<br>Franchising is a growth strategy for firms, and franchisors adjust delegation structures according to different marketing tasks. Strategically, pricing management, product management, channel management, and marketing communication are marketing tasks of firms, through which they develop marketing capabilities –sustainable competitiveness that cannot be easily imitated or duplicated. There is a strong and positive correlation between marketing capabilities and business performance. The research attempts a cost and benefit analysis of “total delegation” to franc
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Lee, Shu-Wei, and 李蜀薇. "A Study of Marketing Strategy on Single-Store Pharmacy: with Bai-An Pharmacy as an Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2u44yt.

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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>104<br>With the intense competitiveness of pharmacy, how to enhance customers’ purchase intention is important. This study explored the key factors of service contact from the perspective of customers. This study used convenient sampling and there were 262 valid questionnaires samples. The statistic software was used to do descriptive statistics and GRA analysis. The conclusions are as follows: Before customers enter the store, the total three key factors are the convenience of parking, good reputation, and the bright, eye-catching signs. After customers enter th
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Lee, Chien-chang, and 李虔常. "Human Resource Management Activity Influences on Marketing Sales Performances - take Pharmacy Marketing for example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/ccgfr5.

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碩士<br>國立中山大學<br>高階經營碩士班<br>97<br>The pharmacy industry in Taiwan has produced a succession of great changes in recent years, for example: The National Health Insurance, the division of medical treatment & medication, Join the World Trade Organization(WTO) which were putting into practice. However, the competent authority which protects the medicine price and nuclear price policying, bringing a large impact to the pharmaceutical factory. So the promotion sales are effected first. So, for be able to improve the sales’ performance & understand the releationship of human resources management
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Hsieh, Sheng-yu, and 謝勝宇. "A Study of Cosmeceuticals Store Pharmacy in the Marketing Strategies – Using the Woodpeckers Pharmacy as a Case Study." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/nsm45n.

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碩士<br>美和科技大學<br>企業管理系經營管理碩士班<br>102<br>The pharmacy has become multiple roled management after the implements all the National Health Insurance. It gradually grew more important that the concept of health keeping has deepened with the coming of aging society, and the medicine market seriously competed each other at changing times simultaneously, government policies and consumer ideology rapidly changed. It is the biggest problem that how the pharmacy operator should change the pharmacy marketing strategy to attract more consumers. The purpose of this study is to inquire into cosmeceutical stor
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CHEN, GUAN-LUNG, and 陳冠龍. "A Study of Analysing the Operation and Marketing Strategy of Chain Pharmacy-A Case Study for Y Pharmacy." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/48430906557208975387.

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碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>105<br>In recent years, Taiwan's pharmacy industry has undergone major changes in the pharmaceutical environment; such as medicine, health insurance; consumer: changes in consumer behavior, higher education standards; increased competitors, different access and independent pharmacy. These factors, so that the entire pharmacy industry in the operation of the difficulty of upgrading. There were 7979 (Census and Statistics Department) in the total number of pharmacies since 2015, but only 6103 (the Central Health Insurance Agency of the Ministry of Health and
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Chiu, Po-jui, and 邱柏叡. "Study of Pharmacy Generation of Mature Consumers in the Marketing Strategies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/49246994652640596073.

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碩士<br>美和科技大學<br>經營管理研究所<br>99<br>People's health consciousness and consumer habits changed in 2010, preliminary estimates suggest that Taiwan's output of pharmacy for over hundred billion dollars. Not only by domestic and foreign business concerns, the industry also led to an unprecedented commercial war. The development of pharmacy pharmacy evolved from the traditional to the present compound pharmacies, customer base, product mix has become more broad. With the evolution of the social environment, low birth rate to demographic trend towards aging, all walks of life have changed their marke
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Chu, Chen-Chang, and 朱振昌. "Research of modern chain pharmacy introduce infant formula milk powder marketing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/41126343729715883151.

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碩士<br>國立中山大學<br>高階經營碩士班<br>93<br>It is the extreme essential that the functions of the modernizing pharmacy stores integrate into the entire community and medical care system. Due to the environment alternation and the constant epoch evolution, however, pharmacy stores have not only been impacted by the national health insurance and the medicine profession categorization, but also affected by the logistic development and the business modernization. Under the circumstances, pharmacy stores have to confront transformation, and pursue the much better solutions in assuring the persistent business
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KU, JYUN-TING, and 古俊庭. "The Exploring the Operation of Chain –Pharmacy Channel and Marketing Strategy- The Case of W Chain –Pharmacy in Taiwan Northern Area." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7unc7h.

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LIU, HUI-CHING, and 劉蕙菁. "The Marketing Strategy for Calcium Supplements in the Pharmacy: The Case of AACa." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6z9wn8.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理系碩士專班<br>105<br>In 1994, Taiwan implemented National Health Insurance ( NHI ). It is an important timing in the pharmacy operation, the model of pharmacy management changed from the industry variety into the operation mode, suddenly the traditional and simple pharmaceutical - selling model declined and gradually formed diversified marketing model, pharmacy business focused on medicines and gradually increased as the pretty, clean, healthy, healthcare business items. Besides, in 2005, NHI of the Department of Health and Welfare (formerly named Health Insurance Bureau)
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Hsu, Hao-Chien, and 徐豪謙. "The research from relative marketing prospective to investigate on continues franchising pharmacy business operation." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/00925871614615220268.

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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>102<br>Taiwan has the most presence density of franchising industry amount the world, in which pharmacy franchising has become the trend now, and so keeping a good connection has becoming the top priority for franchise head quarter to focus on, also the good interaction between head quarter and franchise participate will develop into a good and long term partnership, thus will allow the franchising business continuously to run. The subjective of this research is to investigate within the franchising system: how can both parties gain their own benefit from the sys
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Chou, Yi-Fa, and 周宜發. "The research on the strategy of the pharmacy organization --- the case of Yes Marketing Corporation." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/97912943956975251054.

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碩士<br>淡江大學<br>管理科學研究所企業經營碩士在職專班<br>94<br>Before 1985, most Taiwanese drug stores, no matter what they are big or small, have sold the drugs by retials. Every store owned their own territories. Nowadays, the traditional drug stores have faced some tremendous impacts, especially when the consortia or financial groups use their superior financial abilities to spread and expend their locations fastly on most essential business quarters. Moreover, they connect their brand names and medium together and widely attract the sights and interests of most consumers and customers. The local type drug
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PENG, WEN HAI, and 溫海鵬. "The Study on the Relationship between Marketing Mix Strategies and Purchasing Intentions about Pharmacy of Different Types." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27306100261148893974.

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碩士<br>義守大學<br>管理學院管理碩士在職專班<br>101<br>Owing to the impact of the development of circulation and the commerce modernization as well as the influence of National Health Insurance and the trend of the Separation of Prescribing and Dispensing, the changing quantity and quality of pharmacy apply the marketing strategies based on the spirit of business management to enhance the purchasing intentions of consumers. This study aims to explore the relationship between marketing mix strategies and purchasing intentions about pharmacy of different types. A total of 420 pharmacy consumers in Kaohsiung City
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Quadros, Pedro Miguel Duarte. "Gestão, Sustentabilidade e "Marketing": Enquadramento e Desafios da Farmácia Comunitária." Master's thesis, 2018. http://hdl.handle.net/10316/84640.

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Relatório de Estágio do Mestrado Integrado em Ciências Farmacêuticas apresentado à Faculdade de Farmácia<br>A farmácia, sendo um alicerce importante do Serviço Nacional de Saúde (SNS), é um espaço que se caracteriza pela prestação de cuidados de saúde de grande relevância para a população em seu redor.Alterações legislativas como a introdução de margens regressivas, diminuição do preço dos medicamentos ou a liberalização da venda de medicamentos não sujeitos a receita médica (MNSRM) fora das farmácias, vieram afundar um sector que não se encontrava devidamente preparado para comportar todas es
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Finley, Dawn. "Capsizing the flagship: A study in PHARMETICS." Thesis, 1999. http://hdl.handle.net/1911/17264.

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P H A R M E T I C S dispensary is a prototype retail facility developed by combining one drugstore chain conglomerate and one international cosmetic company. The dispensary is sited as an operational component in commerce, utilizing economic and regulatory systems, marketing strategies, and cultural identification conditions as means to investigate and articulate a physical retail environment. Strategic cross-industry exchange results in innovative hybrid products and services, while expanding the categorical particularities of practice.
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Gonçalves, João Pedro Cruz. "Relatório de Estágio e Monografia " Marketing. Ética e Sustentabilidade numa Farmácia de Oficina"." Master's thesis, 2017. http://hdl.handle.net/10316/83702.

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Relatório de Estágio do Mestrado Integrado em Ciências Farmacêuticas apresentado à Faculdade de Farmácia<br>The pharmacy is the support of the NHS (National Health System), however, at present it has been being degraded and diluted through legislative measures that do not contribute to its sustainable growth. This study is focused on the current capacity to administrate a pharmacy, associating it to professional ethics and marketing, two important aspects to take in account nowadays. This study is also focused on the legislative changes and the implication they have had in the deterioration of
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Oliveira, Cláudia Salomé Moreira. "Plano de marketing aplicado à Farmácia Comunitária : o caso da Farmácia Gaia Jardim." Master's thesis, 2016. http://hdl.handle.net/10400.14/21715.

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Com as constantes mudanças que a farmácia comunitária tem sofrido, verifica-se uma crescente utilização das técnicas de marketing por parte dos profissionais da área com o objetivo de ultrapassarem obstáculos e de atingirem as metas ambicionadas. Os fundamentos de marketing são identicamente aplicados a este setor, uma vez que os gestores farmacêuticos necessitam de entender as necessidades dos utentes para conseguirem criar, entregar e comunicar valor para os mesmos (Desselle e Zgarrick, 2009). O principal objetivo desta investigação é a formulação de um plano de marketing, devidamente fundam
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Lee, Ming-Hsueh, and 李明學. "Assessing the influence of salesperson’s marketing terms on consumer buying motive –Using biotechnological health foods of clinic and pharmacy linked TCM market in Taiwan as an example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/63361700299251334115.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>100<br>The standard of living and life style in Taiwan nowadays are almost the same or ever higher than advanced western countries, such as United State of America, United Kingdom, Switzerland and so forth. Thus, the demand of health foods is dramatically increased in Taiwan these years. In addition, the growing elder population and concept of preserve one’s health assist to intensify the positively growing trend of health food market in Taiwan. It is observed that consumers will gradually guide or influence the trend of market due to maturation of consumption pat
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Mikulcová, Jitka. "Analýza marketingových strategií lékáren." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-356303.

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The theoretical part of this diploma thesis defines basic terms related to the marketing and gives a general overview of marketing strategies. It also evaluates the importance of marketing in public health services and describes possibilities of internet health technologies that patients use for the contact with health professionals and getting information about health. The practical part analyzes patients' opinion on pharmacy marketing practice and importance of internet communication. Data were collected via the questionnaire survey among the users of internet and Facebook and customers in o
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CHOCHOLATÁ, Zdeňka. "Vliv farmaceutických společností na rozhodování lékaře při poskytování zdravotní péče." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-44898.

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The thesis deals with a current issue of the relationship between pharmaceutical manufacturers and physicians. Its objective it to find out the influence pharmaceutical companies exercise on a physician decision making on providing health care, what influences physicians´ medication selection and whether there are differences in individual physicians´ specializations. Based on the findings of the research the thesis aims at creating suggestions of changes in legislation concerning the relationship between a physician and a pharmaceutical company and the establishment of new rules. The introduc
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