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Relevant bibliographies by topics / Pharmacy marketing

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Dissertations / Theses

Academic literature on the topic 'Pharmacy marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Dissertations / Theses on the topic "Pharmacy marketing"

1

Tozlikian, Shant, and Erik Falk. "Marketing of Nicotine Replacement Therapy Products in a Deregulated Swedish Pharmacy Market." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-5675.

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<p> </p><p> </p><p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p></p><p><p>The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present marketing mix of the previously deregulated pharmacy markets in Finland and Norway. The purpose is to develop conclusions on how marketers of NRT products could change their marketing mix in response to the deregulation of the Swedish pharmacy market. </p><p> </p><p>This thesis relies on a descriptive method. Interviews are

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2

Čapková, Martina. "Možnosti marketingové orientace ve farmacii." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113494.

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The thesis deals with the topic of pharmaceutical marketing. Pharmaceutical marketing uses many usual marketing techniques, but it has also its typical characteristics. The thesis focuses on those specifics. It deals with the various tools of marketing and communication mix and their specific characteristics in relation to the pharmaceutical marketing. The thesis summarizes the theoretical literature, which relates to the topic, and explains the Czech legislation that regulates significantly all marketing activities in pharmaceutical industry. The analytical part of the thesis solves two real

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3

Johnson, Jeffrey A. (Jeffrey Allen) 1964. "A comparison of satisfaction with pharmacy services between mail and traditional pharmacy patrons and an evaluation of the relationship with health status." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290607.

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The aims of this research were to determine the level of satisfaction with pharmacy services among enrollees of a managed care organization, compare the level of satisfaction between mail pharmacy and traditional pharmacy patrons, and evaluate the relationship between satisfaction with pharmacy services and health status. Data was collected via telephone interviews with 1,362 enrollees of the managed care organization. The overall response rate was 65%. Satisfaction was measured using previously developed items for traditional pharmacy services, and newly developed, parallel items for mail pha

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4

Futter, William Thomas. "An analysis of the relationship between the sources of conflict and the stages in the conflict process within the marketing channel comprising retail pharmacy managers and medical doctors." Thesis, Rhodes University, 1988. http://hdl.handle.net/10962/d1001628.

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Marketing channels have traditionally been examined as commercial conduits the sale objective of which was to facilitate the flow of goods from producer to consumer. This approach emphasized functional and structural aspects of the channel and was primarily concerned with the efficiency of the distribution system. During the last two decades, marketing channels have increasingly been viewed as social systems affected by the behavioural dimensions of power, conflict, roles and communication. The rapid growth of vertical marketing systems with greater authority and interdependence between channe

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5

Navickienė, Vida. "X vaistinių tinklo plėtros galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050616_121715-94951.

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The theme of this thesis for Master of Management of public health-care is of significant importance. Health care is considered to be a priority sphere in many states with pharmaceutics constituting a ground for a secure society. Increase of funding for health care demonstrates continual endeavors of Lithuanian Government to guarantee the best health care for Lithuanian people as well as affordable medication and the latest science achievements applicable in the course of medical treatment. Aim of the study: to determine the expansion opportunities of X pharmacy network. Objectives : 1. To as

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6

Suttner, Raymond Sharl. "An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products." Thesis, Rhodes University, 1986. http://hdl.handle.net/10962/d1004383.

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[Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of market

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7

Šilberská, Tereza. "Marketingová strategie Lékárny U Pöttingea s použitím marketingového nástroje service blueprint." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203826.

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The diploma thesis is focused on marketing strategy plan of a private pharmacy using service blueprint as a marketing tool. At the beginning the thesis deals with characteristics of specifics and state regulations of pharmacy marketing. Then the thesis analyses Czech pharmacy market in particular with regard to the expansion of pharmacy chains and also puts emphasis on current pharmacy trends that influence management and marketing of private pharmacies. The main goal is firstly to describe the components of marketing mix that pharmacies might legally use as a part of their marketing strategy.

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8

Jirků, Jitka. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76931.

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The object of this thesis is to give a self-contained theoretical basis for understanding of the specifics of the communication in marketing of pharmaceutical companies. To formulate a marked differences in this field and to summarize the main acquired information towards the plan of optimal marketing communication for pharmaceutical companies.

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9

Lifková, Hana. "MARKETING ZAMĚŘENÝ NA PACIENTY S FENYLKETONURIÍ (PKU)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198276.

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The master's thesis deals with inherited metabolic disorder phenylketonuria from a marketing point of view. The theoretical basis of this thesis points out to differences between the marketing mix in the pharmaceutical industry and other industries. Analysis of marketing mix of Nutricia company in relation to patients with phenylketonuria is based on these facts. Secondary and primary data are used in this master's thesis. There were several research methods used to get the information, such comparison and telephone interviews. The work provides insights and recommendations in relation to the

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10

Kuršelis, Vytautas. "MARKETINGO ELEMENTŲ ĮTAKOS VERTINIMAS PACIENTŲ APSISPRENDIMUI ĮSIGYJANT VAISTUS." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140618_233516-71868.

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Tyrimo tikslas – ištirti ir įvertinti marketingo elementų įtaką pacientų apsisprendimui įsigyjant vaistus. Tyrimo uždaviniai. Nustatyti kaip marketingo elementai (6p – kaina, produktas, pateikimas, rėmimas, procesai ir žmonės) lemia pacientų apsisprendimą įsigyti vaistus; įvertinti, kurie marketingo elementai yra lemiantys; nustatyti farmacinės paslaugos poveikį marketingo procese; įvertinti galimą marketingo elementų poveikio riziką. Tyrimo metodika. Tyrimas atliktas 2012 m. - 2014 m. Buvo organizuoti du tyrimo etapai – kokybinis ir kiekybinis tyrimai. Kokybiniame tyrime dalyvavo 14 vaist

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