Relevant bibliographies by topics / Positive political image

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Positive political image'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Positive political image"

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Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found
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Geise, Stephanie, Diana Panke, and Axel Heck. "Still Images—Moving People? How Media Images of Protest Issues and Movements Influence Participatory Intentions." International Journal of Press/Politics 26, no. 1 (2020): 92–118. http://dx.doi.org/10.1177/1940161220968534.

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While media images can ease political information perception and processing, the impact of images on behavioral intentions to engage in protest is relatively unexplored. We ask: Under what conditions can news images of protest “move” people and affect the willingness to participate? Aiming to answer this question from an information-processing perspective, we shed light on the nexus between spontaneous, sensory behavior and cognition in response to news media images of protest. We conducted a multigroup experiment in which 143 recipients were randomly exposed to four news images of protest and
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Niu, Xinghui, Yueyan Li, and Mingzhe Gao. "Social Media Use and Regional Image Perception: An Empirical Study Based on the Gansu Image Perception Questionnaire Survey." International Journal of Education, Humanities and Social Sciences 1, no. 1 (2024): 52–60. http://dx.doi.org/10.70088/xnxe5p04.

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This study, using Gansu Province in China as a case, explores the impact of social media use on regional image perception. It finds that social media enhances users' perceptions of economic, political, cultural, and environmental images, indirectly increasing their satisfaction with the Gansu region. The research shows that social media plays a positive role in constructing regional images, particularly through user-generated content on short video platforms, which is more attractive and shareable. Among these, environmental and cultural images have the most significant impact on regional imag
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Savelyeva, Maria. "Analysis of Mutual Perception of Russia and Armenia." Middle & Post-Soviet East 3, no. 3 (2023): 60–76. http://dx.doi.org/10.31249/j.2949-2408.2023.03.04.

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The article presents a political and psychological study of the image of Russia in Armenia and the image of Armenia in Russia. The author set himself the goal of revealing the key features of the mutual perception of countries in the minds of their citizens at a rational and unconscious level of perception. The basis for the study was the analysis of the problematic field and the political context of the relations between the countries, which showed that in the mass consciousness of Armenia, sympathy for cooperation with Russia is fading. The research procedure consisted of conducting focused
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Linkevičiūtė, Vilma. "Shaping the Political Image: Kamala Harris’s Case." Journalism and Media 6, no. 2 (2025): 75. https://doi.org/10.3390/journalmedia6020075.

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This research aims at identifying the prevalent conceptual metaphors in Kamala Harris’s discourse and analysing their role, function and significance in shaping her personal image and the image of her political opponent Donald Trump. This research was conducted using a qualitative research method and applying a conceptual framework, encompassing political discourse analysis and Conceptual Metaphor Theory. Harris’s pre-election political discourse demonstrates a three-dimensional image formation model, including conceptual models as the main image shaping tool: conceptual metaphors aimed at Har
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Paraskeva, Nicole, Helena Lewis-Smith, and Phillippa C. Diedrichs. "Consumer opinion on social policy approaches to promoting positive body image: Airbrushed media images and disclaimer labels." Journal of Health Psychology 22, no. 2 (2016): 164–75. http://dx.doi.org/10.1177/1359105315597052.

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Disclaimer labels on airbrushed media images have generated political attention and advocacy as a social policy approach to promoting positive body image. Experimental research suggests that labelling is ineffective and consumers’ viewpoints have been overlooked. A mixed-method study explored British consumers’ ( N = 1555, aged 11–78 years) opinions on body image and social policy approaches. Thematic analysis indicated scepticism about the effectiveness of labelling images. Quantitatively, adults, although not adolescents, reported that labelling was unlikely to improve body image. Appearance
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Shapiro, Michael A., and Robert H. Rieger. "Comparing Positive and Negative Political Advertising on Radio." Journalism Quarterly 69, no. 1 (1992): 135–45. http://dx.doi.org/10.1177/107769909206900111.

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Compared to positive political ads, negative political ads presented on radio appear to be a two-edged sword that can sometimes cut the sponsor more than the target. In an experiment with college students, negative issue ads were perceived as relatively fair and resulted in a competitive advantage for the sponsor of the ad over the target of the ad. But negative image ads were seen as relatively unfair and resulted in a backlash against the sponsor. Negative ad arguments were remembered more than were arguments from positive ads.
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Setiawan, Muh Farhan, La Yuki Yanto, Nurfiani Nurfiani, Fina Astuti, and Rahmatia Rahmatia. "Analisis Peran Komunikasi Politik dalam Pencitraan Calon Pemimpin pada Kontestan Pemilu." ULIL ALBAB : Jurnal Ilmiah Multidisiplin 3, no. 3 (2024): 108–17. https://doi.org/10.56799/jim.v3i3.2976.

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Political communication has an important role in shaping the image strategy of potential leaders in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative appro
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Melnikov, Sergey, Victor Emelyanov, and Dmitry Poturaev. "SOCIOLOGICAL STUDY OF POLITICAL IMAGE: INDICATORS AND MEDIA PORTRAIT." Economics. Sociology. Law. 02, no. 03 (2023): 59–67. http://dx.doi.org/10.22281/2542-1697-2023-02-03-59-67.

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In the article, the authors consider the image of such a political figure as Vladimir Wolfovich Zhirinovsky. It is proved that sociological research contributes to a more successful formation of the image of a politician. The article substantiates and explores the image indicators of a charismatic politician by analyzing scientific works devoted to the image of this personality, by monitoring a number of news publications with mention of V.V. Zhirinovsky, which allows us to determine the content of publications through the following types of connotations - positive, neutral and negative. The a
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Belokonev, S. Yu, T. V. Evgenieva, V. V. Titov, and Z. R. Usmanova. "BRICS Countries in Political Consciousness of Russian Citizens." MGIMO Review of International Relations, no. 3(66) (July 28, 2019): 111–30. http://dx.doi.org/10.24833/2071-8160-2019-3-66-111-130.

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The article analyzes the Russian citizens’ perceptions of BRICS countries. The authors focus on the cognitive, emotional, behavioral, and symbolic aspects characterizing BRICS countries in political consciousness of the Russians as well as common stereotypes, intentions, and associations. Since the Russian Federation has political and economic interests in cooperation with the BRICS countries, it is important to study representations of Brazil, India, China and South Africa in Russian consciousness and identify the possibilities of their transformation. Proceeding from the results of qualitati
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Dissertations / Theses on the topic "Positive political image"

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Ishbulatova, Elvira Azativna, and Ельвіра Азатівна Ішбулатова. "Political image of Ukraine." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/51638.

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1. Політичний імідж держави [Електронний ресурс]. – Режим доступу: https://monographies.ru/ru/book/section?id=8269 2. Геополітичні настрої українського суспільства [Електронний ресурс]. – Режим доступу: https://zn.ua/international/heopoliticheskienastroenijaukrainskoho-obshchestva.html 3. Рейтинговый парадокс Зеленского. Что украинцы думают о президенте [Електронний ресурс]. – Режим доступу: https://nv.ua/opinion/ zelenskiy-reyting-may-2020-chto-ukraincy-dumayut-o-prezidente-novostiukraina- 50092351.html 4. Ukraine’s Political Agenda for the First Half of 2021 [Електр
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Петренко, Н. "Політична участь жінок: результати дослідження". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/66127.

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Політична участь є інституціолізованим механізмом впливу громадян на функціонування політичної системи, формування політичних інститутів та процес вироблення політичних рішень, за допомогою якого реалізуються артикульовані суспільно-політичні інтереси.
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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult
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Books on the topic "Positive political image"

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Segal, Joes. Art and Politics. Amsterdam University Press, 2016. http://dx.doi.org/10.5117/9789462981782.

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In Art and Politics, Segal explores the collision of politics and art in seven enticing essays. The book explores the position of art and artists under a number of different political regimes of the twentieth and twenty-first centuries, traveling around the world to consider how art and politics have interacted and influenced each other in different conditions. Joes Segal takes you on a journey to the Third Reich, where Emil Nolde supported the regime while being called degenerate; shows us Diego Rivera creating Marxist murals in Mexico and the United States for anti-Marxist governments and cl
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Elkins, Nathan T. The Image of Political Power in the Reign of Nerva, AD 96-98. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190648039.001.0001.

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Nerva ruled from September AD 96 to January 98. His short reign provided little public building and monumental art, and study of Nerva has been the province of the historian, who often relies on textual sources written after his death. History has judged Nerva as an emperor who lacked the respect of the Praetorians and armed forces, and who was vulnerable to coercion. The most complete record of state-sanctioned art from Nerva’s reign is his imperial coinage, frequently studied with historical hindsight and thus characterized as “hopeful,” “apologetic,” or otherwise relating the anxiety of the
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Lahlali, El Mustapha. Arabic Political Discourse in Transition. Edinburgh University Press, 2020. http://dx.doi.org/10.3366/edinburgh/9780748682744.001.0001.

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This book explores the dialectical relationship between discourse and social change during and post the conflict. In particular, the book examines how Arabic public and political discourse shapes and is shaped by the wider social, cultural and political environment. Analysing the dialogue of various actors, Islamic parties and stakeholders – as well as marginalised voices – Arabic Political Discourse in Transition identifies the key linguistic strategies and features used to frame, represent and position oneself at times of conflict. It provides a detailed analysis of the use of language in po
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Heineman, Kenneth. The Reagan Revolution and the Rise of the New Right. ABC-CLIO, LLC, 2021. http://dx.doi.org/10.5040/9798216005551.

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This book covers Ronald Reagan’s long rise to the presidency and the conservative political revolution he brought about in the 1980s. Spurning the moderate values and policies Republicans had previously championed, Reagan’s revolution continues to play an outsized role in America’s political life. This important reference book gives browsers and readers alike an opportunity to focus on many of the intertwined issues of the 1980s: abortion, gay rights, law and order, the Cold War, tax cuts, de-industrialization, the Religious Right, and the political divisions that made Reagan’s legislative vic
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Bodroghkozy, Aniko. Prime Time, Good Times. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252036682.003.0009.

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This chapter explores how the CBS family sitcom Good Times turned into an important site of contestation and struggle over questions of “blackness,” the black family, “authenticity,” and black-versus-white control in the immediate aftermath of the civil rights movement. Good Times “answered” the vehement criticisms about Julia. Whereas Julia gave viewers a simulacral “Super Negro” to inspire blacks and comfort whites, Good Times presented a more “realistic” image of the challenges, struggles, and poverty that many blacks actually encountered in their daily lives. In addition, the CBS comedy po
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Knudsen, Ann-Christina L. 8. European Integration in the Image and the Shadow of Agriculture. Oxford University Press, 2017. http://dx.doi.org/10.1093/hepl/9780199570829.003.0009.

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This chapter examines the common agricultural policy (CAP) in the context of political rather than economic terms. It first provides an overview of the development of the European agricultural welfare state, explaining why and how agriculture was able to claim and uphold a special position in Europe. It then considers CAP's achievements and unintended consequences and cites financial pressure as a strong incentive for CAP reform in the early 1990s, as was the pernicious international impact of the policy. It shows how concerns about the environment and food safety, and about the possible impac
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Manca, Luigi, and Alessandra Manca. Images of Utopia in the Advertising Page. The Rowman &Lexington Books Littlefield Publishing Group, Inc., 2025. https://doi.org/10.5040/9781978747845.

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In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian d
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Forster, Michael N. Herder and Human Rights. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198779650.003.0013.

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The aim of this article is to reassess Herder’s complex attitude toward the Jews. The liberal image of Herder made him into a philo-Semitic humanitarian who greatly valued Jewish culture. Recently, however, Paul Lawrence Rose has argued that Herder has been misread as a protoliberal and that he did not advocate anything like Jewish emancipation; rather, Herder adopted a “statist” view which tolerated Jews in the modern state only to the extent that they were useful to it. Against Rose’s criticism, this chapter argues that although Herder did not conceive of different cultures within one state,
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Behluli, Sofie. Art in Contemporary Anglo-American Fiction. Oxford University PressOxford, 2025. https://doi.org/10.1093/9780198954514.001.0001.

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Abstract This book addresses the recent surge of Anglo-American novels about visual art since the 2010s and interprets it as a coming of age of an old literary subgenre, which is here termed the ‘ekphrastic novel’. These novels are characterized by their systematic use of ekphrases— verbal responses to images that creatively and critically negotiate the intertwined aesthetics of literature and visual art. By representing paintings, photographs, and art installations with words, ekphrastic novels such as Donna Tartt’s The Goldfinch and Hanya Yanagihara’s A Little Life position themselves as bot
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Zacharasiewicz, Waldemar, and Siegfried Beer, eds. Cultural Politics, Transfer, and Propaganda. Mediated Narratives and Images in Austrian-American Relations. Verlag der Österreichischen Akademie der Wissenschaften, 2021. http://dx.doi.org/10.1553/978oeaw88742.

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The interdisciplinary collection contains 16 essays by scholars from literary and cultural studies, by sociologists, historians, musicologists, art historians and media experts. Following the introduction to the key issues in cultural politics and propaganda and a synopsis of the essays, an article surveys the reciprocal perception of Austria and the USA from the 18th century onwards. The following essays analyze various historical phases in the complex relationship between Austria (and Central Europe) and the USA. Several essays survey the strategies used to promote Austrian tourism and contr
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Book chapters on the topic "Positive political image"

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Cull, Nicholas J. "Afterword 1." In Nordic Media Histories of Propaganda and Persuasion. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05171-5_15.

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AbstractIn this afterword, Nicholas J. Cull ties together the chapters in Nordic Media Histories of Propaganda and Persuasion and argues that they tell a wider story of political communication, in which the Nordic region comes to express itself through a distinctive and characteristic take on global concerns. External threats emerged at several points as drivers of identity, both physical and cultural. Furthermore, Cull observes that the book shows how the strong image of the Nordic region and its component nations is the product of effort and inventive communication; its strong image and effe
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Laakso, Liisa. "The Evolution of the Political Dimension of EU Co-operation with Eastern Africa." In State Politics and Public Policy in Eastern Africa. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-13490-6_20.

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AbstractA significant element in the EU co-operation with Eastern Africa relates to the EU’s aspirations to support democracy worldwide. The Treaty of Nice of the EU (2001) explicitly stipulated that promoting human rights and freedoms should be part of all EU development and other co-operation with developing countries. This principle gained prominence and an explicit codification in the Cotonou Agreement between the EU and the African, Caribbean and Pacific states (ACP) between 2000 and 2022. The year 2022, when a new agreement is to be signed, is a good time to look back at the application
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Wei, Wenqi, and Irem Önder. "An Exploratory Study of Consumers’ Travel-Related Concerns About COVID-19." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_22.

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AbstractThis study explores consumers’ travel-related concerns about the COVID-19 pandemic via YouTube comments. Drawing on the risk perception theory and adopting a Markov Chain approach, this study demonstrates the topics that consumers discussed and empirically illustrates perceived risk in the tourism and hospitality industry via sentiment analysis across four sectors: recreation and entertainment, accommodation, transportation, and food and beverages. Results indicate discussion regarding travel-related videos is not only limited to travel-related topics but also includes a broad perspect
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Hattom, Nadine. "Great Sand." In War-torn Ecologies, An-Archic Fragments. ICI Berlin Press, 2023. http://dx.doi.org/10.37050/ci-27_5.

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Nadine Hattom’s text is written as a sequel to the artist’s ‘Shadows’ series (2016), comprised often digitally altered photographs made from US Department of Defense public-domain images depicting Operation Iraqi Freedom. As Hattom’s piece explores migration and landscape, it untangles narratives rooted in the colours, textures, ecosystems, and geographies of the Middle East, but also in the political implications of the author’s position in the landscapes of the West.
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Johansson, Anna. "Fat, Black and Unapologetic: Body Positive Activism Beyond White, Neoliberal Rights Discourses." In Pluralistic Struggles in Gender, Sexuality and Coloniality. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47432-4_5.

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Abstract Body positivity messages and practices are rapidly being spread transnationally, particularly in the form of digital activism, challenging oppressive body ideals and advocating for diversity and the acceptance of all body types. At the same time, however, the movement is increasingly being criticised for its commodification, how it goes hand in hand with neoliberalism and its lack of intersectional perspectives. This text investigates the potential of the expansion, redefinition and ‘repoliticising’ of body positivity beyond the white, neoliberal discourse. The analysis mainly dives i
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Zapata-Barrero, Ricard. "Concluding Remarks: Applying Med-Thinking Proviso to Set a Research Agenda on Mediterranean Migrations." In Migrations in the Mediterranean. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-42264-5_24.

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AbstractQuickly reviewing images on “Mediterranean migrations” in Google Analytics (November 2022) and even going through Google Scholar Analytics, we can infer several premises. First, negative aspects by far dominate the public representation and research narrative over the positive ones, ruled by the same rhetoric most governments have constructed: crisis and instability, Mediterranean “dis-ordered” migration. This may invite us to reflect on the extent to which a research agenda, which is too often conflict-driven, may fuel mainstream policies and hegemonic reactive governance narratives.
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Djakeli, Kakhaber. "The Branding of Political Leaders." In World Politics and the Challenges for International Security. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9586-2.ch010.

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This chapter explores the success secrets of political figures, described by the matrix of brand awareness and a positive image. The leaders became famous in the political scene, geniuses, or felt the time and changed themselves according to the time. Can we explore their secrets of success? According to the hypothesis of the research, all is learnable, and the answer is, yes, we can. According to the theory of the matrix of brand awareness and a positive image, we can guess what should be done to become stronger politicians and when to start new performance in the market of politics.
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Jenkins, Katharine. "Is the personal political?" In Feminist Philosophy: A Very Short Introduction. Oxford University PressOxford, 2024. http://dx.doi.org/10.1093/actrade/9780192858078.003.0003.

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Abstract This chapter explores the feminist slogan ‘the personal is political’, which repositions women’s apparently individual difficulties (such as navigating intimate relationships or developing positive self-image) as systematic issues facing women, and hence as political problems rather than personal problems. The chapter showcases feminist philosophical arguments that aim to reveal political significance in topics that are often considered to be merely personal, such as body image and beauty practices. These arguments challenge a distinction between a ‘private sphere’ and a ‘public spher
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Taylor-Robinson, Michelle M., and Nehemia Geva. "Meta-Analysis Assessment of Candidate Gender as an Attribute of Young Adult Leadership Templates." In The Image of Gender and Political Leadership. Oxford University PressNew York, 2023. http://dx.doi.org/10.1093/oso/9780197642726.003.0011.

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Abstract This chapter provides a meta-analysis of all eleven hypotheses presented in Chapter 1, holistically with all ten cases. Assessing findings across the ten cases permits tests of factors that only vary across cases, which are expected to make candidate gender a more or less important attribute in leadership templates: incorporation of women into government, national policy agenda, electoral rules, parliamentary v. presidential democracy. Multiple aspects of the analysis robustly indicate party is more important than gender in candidate evaluations. Young adults’ views that women are cap
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Sillars, Stuart. "Book, Image, and Social Presence." In Picturing England between the Wars. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780198828921.003.0009.

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In the early 1920s, the literary editor Sidney Clark wrote about English classic texts as moral guides for new readers. In 1932, Q. D. Leavis bemoaned the growth of popular fiction as simple escape. More positive overall was the growth of books as constructions of word and image, not just through illustrations but in all aspects of design, layout and increasingly through pictorial dust jackets in books of all kinds. Design of covers and binding revealed much about contents, with the Left Book Club and its rival Right Book Club the most extreme, declaring their content and political stance. In
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Conference papers on the topic "Positive political image"

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Dewi, Ratna, and Ayu Liskinasih. "The Strategy of Using Web Series on YouTube in Campaigning Positive Corporate Image." In The 4th International Conference on Social and Political Sciences. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0007031300010001.

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Enachi, Valentina. "The image of the national cultural heritage in the soviet press from the Moldavian SSR in the 1970s." In Conferința științifică internațională "Învăţământul artistic – dimensiuni culturale". Academy of Music, Theatre and Fine Arts, Republic of Moldova, 2022. http://dx.doi.org/10.55383/iadc2022.35.

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The mass media in the 70s of the 20th century propagated a set of political attitudes relevant to the Soviet society. The content of these materials aimed not only at the selective reflection of socio-cultural reality, but also at creating through culture a positive image of the socialist model of life. The role of the mass media in the Moldavian Soviet Socialist Republic on the cultural dimension was revealed by the fact that although it paid tribute to politics, it partially succeeded in disseminating the cultural products and promoted the values of national culture, and thus, related about
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Dobó, Robert. "Military Conflicts and Country Image: The Country Image of Belligerents in Light of Ukraine, a Demographic, Communication Channel and Political Preference Based Perspective." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_404.

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Country image is an important aspect in international relations (tourism, products and services, trade etc.) thus a lot of emphasis is put on it from a marketing communication perspective, in order to influence the individuals in their view. According to the aims of the sender, the messages can have a positive or negative effect on how we perceive certain regions or entire countries and their leaders or specific policies. Nye (2004) describes this projection as “soft power” when exporting ideas towards a desired outcome, Herman & Chomsky (2008) stresses that premise of discourse is influen
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Kamalova, Anara. "The Role and Importance of Social Marketing in the Economy." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01161.

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Today one of the most important problems of the Kyrgyz economy is the involvement of business to the social issues of society and social marketing. The main goal of social marketing is to raise the company's image, because it can promote a brand by solving social problems. Also compliance with the principles of social marketing in activity provides the conditions for the creation of a positive image of a company, political party or a public figure. Despite the fact that global social marketing is growing rapidly, unfortunately, in Kyrgyzstan, it has not yet received adequate development and on
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Malancea, Iurie. "The role of branding and integrated communications in strengthening corporate image." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.28.

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The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image are characterized by quality, price, product availability, trust, level of service, company history, company reputation, and possibly advertising, which even if it does not have an influence on production quality or price, can shape a presentation of the product and the company to the final consumer. Any company that has interacted with certain stakeholders (e.g., consumers
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TKACHEVA, A. N. "MEANS OF INFLUENCING IN FRENCH POLITICAL ADVERTISING SLOGANS." In СЛОВО, ВЫСКАЗЫВАНИЕ, ТЕКСТ В КОГНИТИВНОМ, ПРАГМАТИЧЕСКОМ И КУЛЬТУРОЛОГИЧЕСКОМ АСПЕКТАХ. Chelyabinsk State University Publishing House, 2024. http://dx.doi.org/10.47475/9785727119631_250.

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The article is devoted to the most popular linguistic means of influence used in the advertising slogans for the French presidency. Political slogans are created to influence the electoral behavior and the choice of voters. Anglo-Americanisms, exclamation and interrogative sentences, lexical repetitions and antitheses cause emotional response of the audience. Exclamation and interrogative sentences convey the strong emotions of the candidates, establish psychological contact with the recipients. Anglo-Americanisms are intrigued by the possibility of decoding the embedded meanings. Lexical repe
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ISAKOVA, I. Yu. "FEATURES OF METAPHORICAL EXPANSION IN ITALIAN ELECTORAL DISCOURSE OF 2022." In СЛОВО, ВЫСКАЗЫВАНИЕ, ТЕКСТ В КОГНИТИВНОМ, ПРАГМАТИЧЕСКОМ И КУЛЬТУРОЛОГИЧЕСКОМ АСПЕКТАХ. Chelyabinsk State University Publishing House, 2024. http://dx.doi.org/10.47475/9785727119631_28.

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The article examines the peculiarities of metaphorical expansion with the target sphere “Giorgia Meloni” in Italian electoral discourse. The research methodology is based on the cognitive-discursive approach, as well as the conceptual metaphor theory and the theory of metaphorical modelling. Certain aspects of the target sphere were analyzed and systematized. As a result, the conclusion is made that Meloni’s relations with political opponents have the greatest degree of metaphorization and are characterized predominantly by military metaphors. The results of analysis claim that the tendency fo
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MEHMETALİ, Bekir. "THE POSITION OF ARABIC POETRY FROM HIGH PRICES." In I V . I N T E R N A T I O N A L C O N G R E S S O F L A N G U A G E A N D L I T E R A T U R E. Rimar Academy, 2022. http://dx.doi.org/10.47832/lan.con4-12.

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Arabic literature, especially poetry, was not static literature, isolated from the issues of the society in which the poet grew up, and he grew up in it, drawing inspiration from it for its themes, purposes, images, and language, and pouring it into a poetic form that is a literary image of the poet’s thoughts, views, and feelings, The subject he dealt with was rather literature that lives the concerns of society, and he still does so. The poet's concern with the concerns of his society has produced a new color in modern Arabic poetry, which is social poetry. Since the price hike and the rise
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Griza, Ana. "PORTRAITS OF UROŠ II MILUTIN AS А KING AND FOUNDER IN SERBIAN MONUMENTAL PAINTING OF 14TH CENTURY". У Kralj Milutin i doba Paleologa: istorija, književnost, kulturno nasleđe. Publishing House of the Eparchy of Šumadija of the Serbian Orthodox Church - "Kalenić", 2023. http://dx.doi.org/10.46793/6008-065-5.649g.

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The present paper seeks to investigate the historical portraits of Milutin on mural paintings in Serbia, highlighting the changes of the ico- nography of royal portrait during the 13th century and the first decades of the 14th century. Due to his favorable political position, the ruler expanded his activity, both in political and artistical areas. It is useful then to touch upon some historical events and political relationship in the period under consideration. Without losing sight on different aspects, I have chosen to focus on the image of Serbian ruler from his childhood, represented on So
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Valuev, Dmitry. "Manifesto & Public Sphere: Action versus Communication." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-16.

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The article covers the issue of consistency of manifesto texts with a political system underpinned by publicness principles. The ever-increasing production of manifestos witnesses a crisis in the political system which necessitates the investigation of how such texts influence both their readers and public sphere as a whole. The public sphere concept by J. Habermas, perception of policies by J. Ranciere, and dialogue-based approaches of M. Buber and A. Pyatigorsky constitute the basis for analysing structural elements of a manifesto text, and highlighting their core traits shedding light on th
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Reports on the topic "Positive political image"

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Krushelnytska, Sofiia. UKRAINE’S IMAGE IN THE FRENCH MEDIA DURING THE EVENTS OF 2004. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11065.

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The article examines the formation of the image of Ukraine by the French media during the Orange Revolution. The main factors influencing the tone of publications and difficulties in creating a positive external image of Ukraine in the French media are identified. The article is aimed at the analysis of scientific research on the influence of the French media on the formation of the image of Ukraine and its role in international socio-political processes. The study analyzes the materials of French journalists in the media, written during the events in 2004. The main factors influencing the for
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Melnyk, Olesia. MEDIA DISCOURSE AROUND THE FIGURE OF ORIANA FALLACHI AND HER JOURNALISM DURING 2017–2020. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11114.

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The article analyzes the media discourse around the figure of Oriana Fallachi and her journalistic work during 2017-2020. The actual media image of the figure of Fallachi is highlighted, examples of positive and negative statements are given. It is substantiated why her journalism should be researched in various ways, taking into account other aspects of her work that are not related to Islamophobia. The subject of the study is critical texts in modern foreign media dedicated to the author’s work. The objective of the study is to outline the media discourse around the figure of Oriana Fallaci
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Biscaia, Afonso, and Susana Salgado Salgado. The 2024 European Elections and Right-wing Populism in Portugal. European Center for Populism Studies (ECPS), 2024. http://dx.doi.org/10.55271/rp0080.

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Unlike previous European elections, the 2024 European election brought the discussion of European issues to the media and political agendas in Portugal, a country where most voters hold a positive image of the EU. Despite managing to elect its first two MEPs, the European election was not fertile terrain for Chega, as it stopped Chega’s continuous electoral growth since 2019 and its objectives were not fully achieved. Poor candidate selection, overambitious goals, a disconnect between Chega’s soft Euroscepticism and its supporters’ mostly enthusiastic view of the EU, ambiguity about which Euro
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