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Dissertations / Theses on the topic 'Promotion a new product'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Leister, Amanda Marie. "Estimating the effects of new product promotion on U.S. beef in Guatemala." [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1884.

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Kundu, Jayeeta. "Cross-country study on the promotion of new pharmaceutical products." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/34524.

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Thesis (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2006.<br>Includes bibliographical references (p. 170-176).<br>Detailers are one of the most powerful components of pharmaceutical marketing. Drug manufactures spend a lion's share of their marketing budgets on their detailers, and with direct-to-consumer (DTC) marketing coming under closer scrutiny, it is likely that detailing will receive even more funding in the coming years. This thesis analyzes how differences in detailing regulations in the United States, United Kingdom, Swed

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3

Mooney, Roxie. "Strategies Technology Development Marketing Leaders Used to Commercialize a New Product Innovation." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2671.

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Strategies for commercialization of a new product innovation are critical for gaining a sustainable level of customer acceptance and financial performance. The purpose of this single case study was to explore the commercialization strategies used by 5 technology development marketing leaders from a healthcare company in Washington state. The conceptual framework for this study was commercialization of innovation theory (CoI). The data were collected through semistructured interviews and company documentation, and analyzed using Yin's 5-step data analysis process for case studies to identify an

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4

Петрак, Лариса Олександрівна, Лариса Александровна Петрак та Larysa Oleksandrivna Petrak. "Методичні засади розроблення комплексу просування промислової продукції на зарубіжні ринки". Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/43055.

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Ефективність просування нового товару на ринок та його визнання споживачами й здатність бути проданим значною мірою залежить від того, наскільки компанія активна не тільки у сфері товарних інновацій, а й у сфері маркетингових інновацій. Маркетингові технології постійно розвиваються, їм притаманні швидкі інноваційні процеси. Впровадження інноваційних маркетингових методів просування нового товару на ринок сприяє прискоренню обізнаності про товар та завоювання ринкової частки.

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5

Wang, Shihui. "Promoting a Circular Economy in the Mobile Phone Product System in China." Thesis, KTH, Hållbar utveckling, miljövetenskap och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-276998.

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The concept of the circular economy has been introduced to China and encouraged to be implemented in manufacturing industries by the government in recent years. The implementation of a circular economy in the mobile phone product system can potentially serve as a solution to reducing a significant amount of waste mobile phones. However, the development of a circular economy in China is still at the beginning phase. To help with the promotion of a circular economy, this thesis was proposed. The aim is to explore the possibility to promote a circular economy in the mobile phone product system in

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6

Larkin, Shaun Maurice. "Quality-based benefit design in health insurance : the impact of a product benefit design change on the utilisation of oral health services by members of a private health insurance fund in regional and rural New South Wales, Australia." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/26735/1/Shaun_Larkin_Thesis.pdf.

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Objective: To examine the impact on dental utilisation following the introduction of a participating provider scheme (Regional and Rural Oral Health Program {RROHP)). In this model dentists receive higher third party payments from a private health insurance fund for delivering an agreed range of preventive and diagnostic benefits at no out-ofpocket cost to insured patients. Data source/Study setting: Hospitals Contribution Fund of Australia (HCF) dental claims for all members resident in New South Wales over the six financial years from l99811999 to 200312004. Study design: This cohort study i

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Larkin, Shaun Maurice. "Quality-based benefit design in health insurance : the impact of a product benefit design change on the utilisation of oral health services by members of a private health insurance fund in regional and rural New South Wales, Australia." Queensland University of Technology, 2008. http://eprints.qut.edu.au/26735/.

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Objective: To examine the impact on dental utilisation following the introduction of a participating provider scheme (Regional and Rural Oral Health Program {RROHP)). In this model dentists receive higher third party payments from a private health insurance fund for delivering an agreed range of preventive and diagnostic benefits at no out-ofpocket cost to insured patients. Data source/Study setting: Hospitals Contribution Fund of Australia (HCF) dental claims for all members resident in New South Wales over the six financial years from l99811999 to 200312004. Study design: This cohort study i

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8

SCOPELLITI, IRENE. "The role of concept exaggeration in promoting new products." Doctoral thesis, Università Bocconi, 2011. https://hdl.handle.net/11565/4054117.

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9

Nigam, Alankrita. "Product promotion effectiveness : root causes of stock-outs." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/107513.

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Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Supply Chain Management Program, 2016.<br>"June 2016." Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 56-57).<br>The unpredictable demand pattern during promotions leads to lost sales incurred due to frequent stock-outs, affecting the revenue and the brand of both the manufacturer and the retailer. The research focuses on finding out the root-causes of stock-outs in retail stores. It uses the audit response data that informs us of various states for zero on-shelf availability. These respon

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10

Turnbull, Kenneth James. "Multifunctional new product development." Thesis, Durham University, 2005. http://etheses.dur.ac.uk/2772/.

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The New Product Development (NPD) process in manufacturing industry, together with the application of multi functional teams in the process, has been well studied in the extant literature. Tools, and techniques used to assist project teams in NPD have also been investigated in detail. However, many of the claims of the effectiveness of 'tools’ such as Rapid Prototyping (RP) and techniques such as Failure Mode and Effects Analysis (FMEA) are anecdotal in nature, lacking empirical evidence, or promoted by authors with a commercial interest in the subject. Therefore, as part of the objectives of

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11

Jaiswal, Ragesh. "New proofs of (new) Direct Product Theorems." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2008. http://wwwlib.umi.com/cr/ucsd/fullcit?p3320110.

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Thesis (Ph. D.)--University of California, San Diego, 2008.<br>Title from first page of PDF file (viewed September 11, 2008). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references (p. 151-154).

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12

Byeon, Namseog. "New product development : a case study of product platform." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/10537.

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13

Verissimo, Juliana Trad. "Advertising new product categories to new geographical markets." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10042.

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Submitted by Juliana Trad Verissimo (juliana.trad@gmail.com) on 2012-09-24T16:20:08Z No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5)<br>Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-09-24T16:24:14Z (GMT) No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7c59bcc1d2b033be9c (MD5)<br>Made available in DSpace on 2012-09-24T16:47:56Z (GMT). No. of bitstreams: 1 DISSERTATION_JULIANA_VERISSIMO.pdf: 6958070 bytes, checksum: b8c2ba13a57f7e7

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Luo, Lan. "Essays on new product development." College Park, Md. : University of Maryland, 2004. http://hdl.handle.net/1903/2602.

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Thesis (Ph. D.) - University of Maryland, College Park, 2005.<br>Thesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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15

Griffin, Abbie. "Functionally integrating new product development." Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/14285.

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16

Gustafsson, Leonardo. "DESIGN OF NEW COSMETIC PRODUCT." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54751.

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17

Tsai, Weiyu. "Essays in new product introduction /." Thesis, Connect to this title online; UW restricted, 2003. http://hdl.handle.net/1773/8718.

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18

Bukhari, S. (Syed). "Performance management for product portfolio management, new product development & rapid product development." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201802071150.

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Ever evolving and changing market scenarios have increased the competition between organizations to maximize the performance of their products and operations. In this challenging environment performance of product portfolio management (PPM), new product development (NPD), rapid product development (RaDe) have significant impact on their monetary values. To deal with the existing scenarios, the performance management of the product development and its related internal process of portfolio management is very crucial. NPD and RaDe processes result in a new sales item which needs to be effectively

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19

Kuleli, Kerem. "User-product Interaction In New Product Encounters: Prominence Of User Expertise And Product Properties." Master's thesis, METU, 2005. http://etd.lib.metu.edu.tr/upload/12606620/index.pdf.

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User-product interaction is a multi-dimensional, multi-faceted and multi-modal everyday encounter. This study concentrates on the two most prominent actors of this interaction, namely, the user and the product, whereby user expertise and product innovativeness are given special attention. Prominence of user expertise in new product encounters, especially those with innovative products, is established through the findings of two case studies.

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Kalaignanam, Kartik. "Essays on new product development alliances." [College Station, Tex. : Texas A&M University, 2007. http://hdl.handle.net/1969.1/ETD-TAMU-1582.

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Liang, Wei Hao. "Coordination mechanisms for new product introduction." Thesis, McGill University, 2010. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=86939.

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Coordination mechanisms are described as any administrative tools for facilitating synchronization and integration among functions within an enterprise. Coordination mechanisms play a significant role in the resolution of the constraints caused by task interdependence. They can be used as a vehicle for supporting new product introduction, where a variety of interdependencies exists, thereby remaining a fundamental concern in a number of industries. The objective of this thesis is to discuss coordination mechanism best practices. The outcomes of the thesis include a classification of coordinati

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22

Tang, Lam T. "New routes to heterocyclic product families." Thesis, University of Oxford, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.365338.

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23

Huang, Y. "New product introduction with consumer learning." Thesis, University College London (University of London), 2016. http://discovery.ucl.ac.uk/1493090/.

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To unveil the mystery in the failure of new products, this PhD dissertation examines the firms' optimal strategies in the process of selling new products under different market conditions, using game theoretical models and operations research techniques. The insights from the dissertation aim to help firms make better decisions in new product introduction. This dissertation addresses three important research questions in new product introduction with consumer learning. First, how an entrepreneurial firm should optimally allocate sales resources when entering a new market, considering that cons

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Barrientos, Miguel G. (Miguel Gutierrez). "Flexible automation for new product introduction." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/36055.

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25

Aykroyd, Timothy N. "Value assessment of new product innovations." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/43173.

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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2008.<br>Includes bibliographical references (leaves 84-85).<br>In the commercial industry, an investment in a new innovation can make or break a company. In order for the new innovation to succeed in a competitive marketplace, it must deliver value to its stakeholders. Companies are thus rewarded to assess the value an innovation will deliver to its customers early in the design process. This thesis provides a framework to measure the potential value a new innovation will deliver to consumers based on

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26

Dogan, Gokhan. "Carryover parts and new product reliability." Thesis, Massachusetts Institute of Technology, 2009. http://hdl.handle.net/1721.1/57871.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 2009.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references.<br>By studying a unique data set from a motor vehicle manufacturer, we find that carryover parts, common parts used in successive generations of multi-generational products, are a major source of quality problems, contrary to conventional wisdom. Moreover, the failure rate of carryover parts grows from one generation to the next, a phenomenon known as the carryover spike. Motivated by these results and the need to understand

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Baldwin, Alexander (Alexander Lee), and Jaesung Shin. "New product forecasting in volatile markets." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92639.

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Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2014.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 47-48).<br>Forecasting demand for limited-life cycle products is essentially projecting an arc trend of demand growth and decline over a relatively short time horizon. When planning for a new limited-life product, many marketing and production decisions depend on accurately predicting the life cycle effects on product demand. For products with stable market shares, forecasting demand over the life cycle b

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Smith, Alfred, and Jari Oikarinen. "Design study of a new product." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Maskinteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40877.

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This bachelor thesis in product development and design, done at Jönköping University in collaboration with Husqvarna AB, presents a design study for a new product. Jari Oikarinen and Alfred Smith performed the design study. Initial research, including a project plan and a pilot study, provided the framework for the work ahead. The implementation contains a case study, concept study and an experiment involving the product. Different concepts were evaluated but one was chosen as most viable. The design study finishes with the results, that some internal components needed to be changed or modif

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Bhattacharya, Shantanu Hiralal. "Managing the new product definition process /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Egbert, Derek W. "Testing Guidelines for New Product Development." BYU ScholarsArchive, 2010. https://scholarsarchive.byu.edu/etd/2529.

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While many literary sources outline the product development process, few make mention of the prototyping and testing stage. This thesis suggests that because of its importance in the product development process, "Testing" should be documented as a major step and not just listed as a side note. As part of the testing step, it is suggested that standardized, in-use, and market tests be used to properly evaluate a product. While many rely solely on standardized tests to validate their products, effective in-use tests can be another vital tool that can prove the performance of the product in more

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Higgins, Paul Anthony. "Reducing uncertainty in new product development." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/20273/1/Paul_Higgins_Thesis.pdf.

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Research and Development engineering is at the corner stone of humanity’s evolution. It is perceived to be a systematic creative process which ultimately improves the living standard of a society through the creation of new applications and products. The commercial paradigm that governs project selection, resource allocation and market penetration prevails when the focus shifts from pure research to applied research. Furthermore, the road to success through commercialisation is difficult for most inventors, especially in a vast and isolated country such as Australia which is located a long way

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Higgins, Paul Anthony. "Reducing uncertainty in new product development." Queensland University of Technology, 2008. http://eprints.qut.edu.au/20273/.

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Research and Development engineering is at the corner stone of humanity’s evolution. It is perceived to be a systematic creative process which ultimately improves the living standard of a society through the creation of new applications and products. The commercial paradigm that governs project selection, resource allocation and market penetration prevails when the focus shifts from pure research to applied research. Furthermore, the road to success through commercialisation is difficult for most inventors, especially in a vast and isolated country such as Australia which is located a long way

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Tositti, Giulia <1991&gt. "New product development: the OSRAM case." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9034.

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This thesis is the result of a work experience with the role of assistant Product Marketing Manager at OSRAM Spa, one of the two leading light manufacturers in the world. Having a global presence for a company such as OSRAM is very important but, at the same time, it is challenging. The company is facing continuous processes of innovation and improvements; it is also increasing the focus on growth, innovation and technology leadership. The company is investing heavily in the business of tomorrow by remaining a leading innovator; in fact, it has separated the lamp’s business unit, which has bec

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Dann, Zoe. "Product complexity : its impact on new product development and practical application." Thesis, Liverpool John Moores University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.438786.

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CHIANG, SHU-YING, and 姜淑櫻. "A CHOICE STRATEGY OF OTC NEW PRODUCT PROMOTION TOOLS." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/90506362099215097939.

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碩士<br>國立臺北大學<br>企業管理學系<br>92<br>Drug products are consumable and nondurable goods, but they are different from generic consumer products. Drug products have six characteristics: long product life cycle, high brand loyalty, specialization of use, high added value, high profit, and jurisdiction over the hygienic department. The result of a long product life cycle is from high entrance, high R&D expense, and new product launch is not easy. If drug products have good curative effect and quality, can count on professional persons, as well as can satisfy the consumer demand, there is a high bran

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Lin, Hui-Wen, and 林慧雯. "The Study of the Relationship between New Product Diffusion Stage, Quality and Promotion Tools." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/43580386278572726654.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>88<br>New product from sale to consumer buy the product should through three stages. This research attempts to explore if company use different promotion tools in different diffusion stage will the consumer have different communication effect ,sale effect and perception quality. The object of this research is college students and the product is NIKE「AIR MAX」shoes. The experimental method of this research if factorial design. Statistic analysis used in the research to test the hypotheses of this research include descriptive statistics, one-way ANOVA, two-

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李振福. "Application of Growth-Matrix BCG Model on New Product Promotion-a Case Study of “S” Semiconductor Company in ARM CPU Promotion." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72701848519294866760.

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Wu, Yung-Chu, and 吳泳助. "Corporate Image, Promotion and Relationship Marketing Impact of the Food Industry New Product Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/40834006545974637252.

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碩士<br>銘傳大學<br>管理研究所碩士在職專班<br>98<br>In this study, the food industry in Taiwan as the research object for the food industry''s business and marketing department personnel conducted a questionnaire survey. Taiwan''s modern development path, and even the traditional path of living space compressed, limited and competing in access times, how to get access to procurement staff side agreed to allow a smooth product on retail shelves, is the primary sales and marketing personnel issues. In this study, internal and external factors will be organized into three dimensions: corporate

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SHIN-CHUN, HUANG, and 黃士軍. "THE RESEARCH OF CONSUMER BEHAVIOR FOR TRIAL OF NEW PRODUCT PROMOTION─THE EXAMPLE OF "VOICE MAIL"." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/42496670266835834593.

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碩士<br>國立臺灣大學<br>商學系<br>82<br>The progress of technology shorten the products'' life cycle,To introduce a new product to consumer become more important and dficult.The way of sending the new product trial to the consumer becomes more and more popular in recent year. But whether this kind of expensive promotion method can accelera teconsumers'' acceptability and increase the numbers of user group is not proved. This research take the product of "Voice Mail" as a target and use empirical analy

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Su, Yi-Yu, and 蘇伊瑜. "The New Weapon for Marketing Communication：Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/588vqn.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>103<br>In recent years, people’s lives were bound up with smart mobile devices. We can easily observe similar scenes appearing in daily life ─ office workers sitting on the MRT and bus open news APPs, constantly slipping the screen to read importantly instant news; consumers pick up cell phones to take pictures and upload to the community websites (Facebook, Line, and other communicative APPs) in the restaurants and earn an instant discount. In the waiting queue, everyone bows his/her head playing gaming APPs to kill time. The lifestyle of modern people (i.e., usin

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Kao, Tung-Yu, and 高東郁. "A Research on New Product Development and Promotion Strategies in Technology and Market Demands Perspectives - Cases of Ultra-Lightweight Composite Panels." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/64638314281868677684.

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碩士<br>國立東華大學<br>國際企業研究所<br>92<br>The major issue of this research is on technique predictions. Based on the related literatures and inquisition studies, the influence of Ultra-Lightweight Composite Panels is investigated to predict the variability and the time requirement of commercialization. Based on the investigation of market needs and organizational buying behavior, this research develops a framework to grant development strategies of varied products by associating the Innovation、Technology and Market (I.T.M), was employed and the Balachandra & Friar three-dimensional new product developm

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Chang, Chen-Wen, and 張溱雯. "The relationship of brand factors, promotion frequency cognitive, user Experience, brand attachment and purchase intention on a New Product –A case of Apple iPhone5." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7etc7z.

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碩士<br>淡江大學<br>國際企業學系碩士班<br>101<br>Globalization brings about intense market competition and shorter product life cycle. Many enterprises must add new elements to products to develop new products and induce the new products into the weakening environment. Many factors can affect the complex process of new product introduction. The research takes iPhone 5 for example to explore the impact of brand trust, brand association, brand involvement, promotional frequency cognition, user experience, etc, upon brand attachment and purchase intention. The results showed that the independent variables have

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Tsai, Yi-lin, and 蔡易霖. "THE EFFECTS OF WEBSITE CHARACTERISTICS, PRODUCT CHARACTERISTICS, PROMOTION TYPE AND WORD-OF-MOUTH TO CONSUMER'S PURCHASE INTENTION THROUGH INTERNET--EVIDENCE FROM NET PURCHASE FOOD." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/v5tbye.

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碩士<br>南華大學<br>企業管理系管理科學碩博士班<br>101<br>As times change, internet starting and universal, many food industries start take the internet to seek the opportunity as the medium, also changes the original entity circuit the management pattern, gradually into the Internet to shop online. However, the identity of the user for the website characteristics, product characteristics in the website, sales of products and other consumers for the word of mouth of the product produces the shopping online behavior is also different, then influence purchasing intention. 　　　Thereby, the study uses website charact

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Farrancha, Miguel Francisco Pires. "How to design and develop there App: a mobile app focused on live video streaming, promoting new social interactions." Master's thesis, 2015. http://hdl.handle.net/10362/15465.

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This work project aims to demonstrate how to design and develop an innovative concept of video streaming app. The project combines technology push and market pull theories into developing a product that is more suitable for the customer needs, with the particularity that there is no other way of seeing any place in the world, live and ondemand. An analysis on the bigger influencers in terms of design-thinking and new product development, as Tim Brown or Paul Trott, lead to a better understanding on how There App should evolve, keeping in mind the customer desires and technical features.

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Chen, Yuh-Hwa, and 陳昱華. "The Study on the Key Successful Factors for Promoting the Green Industry New Product Development - with the Cell Phone Industry as an Illustration." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87070744395469293613.

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碩士<br>中華大學<br>科技管理學系(所)<br>98<br>In today's highly competitive global market, the relative product life cycles are becoming shorter, many enterprises want to seek sustainability, and they must develop some innovative products to maintain their competitive advantage. Therefore, the planned time and budget, complete a series of new product development, enterprises must be precise in allocation of resources in every new product development project. In response to the trend of the global energy saying and carbon reduction, the green industry could become the biggest industry in the world, almost a

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SHIUE, CHI-JING, and 薛啟精. "A Cognitive Analysis for Chain Stores Managers in Promoting New Products." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/40025460901456141697.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>98<br>For a chain store has many branches located in different areas, the performances between branches are usually different. Sometimes there even exists a huge gap. This becomes a very important concern for the chain store operating manager. Some companies will focus on analyzing their commodities. This kind of analysis, which focuses on commodity, is effective in some chain store but not suitable for the face-to-face selling channel. In the face-to-face selling channel, the ability of salesperson becomes the key to the performance instead of the commodity itself.

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Cheng, Liang-chun, and 陳亮君. "The Study of Department Store''s Promotion System and Product Promotion Activities on Promotion Effect." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/78662779387691625633.

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碩士<br>逢甲大學<br>企業管理所<br>95<br>With the reviving of the economy, our highly-improved life quality booms the department store''s and causes economic growth. It’s especially worthy of attention. Furthermore, many large department stores have been opened in the recent years and they do their best to promote in order to attract consumers. However, the traditional price promotion method is unable to satisfy consumer''s expect. The new pattern promotion method like the department store’s interior discount system replaces old one. In present market, because various department store provide the brand

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Peyrovian, Banafsheh. "Relationship between new product development activities, product advantage, product newness and new product performance in independent new firms." Thesis, 2017. http://hdl.handle.net/1959.13/1355229.

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Research Doctorate - Doctor of Philosophy (PhD)<br>New-product development (NPD) is argued to be amongst the most significant sources of competitive advantage and capability for firms, which leads to improved firm performance through the introduction of superior products (goods/services) to customers, relative to rivals in the market. An important driver for achieving innovation outcomes is argued to be the execution proficiency of innovation activities. However, there is a lack of scholarly understanding of how the execution proficiency of a comprehensive series of NPD activities might affect

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Chen, Kuang-Hao, and 陳冠豪. "Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/vztkg8.

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碩士<br>國立高雄大學<br>經營管理研究所<br>97<br>Exploration of sales promotion effect is one enduring issue in the study of marketing. This study adds to understanding of how product price, promotion type and promotion framing influence the effectiveness of sales promotion. The purpose of this study is to find the optimal combinations of promotion type and promotion framing for different product price levels. Promotion types in the experiment include Cause-related Marketing (CRM) and discount. Although a large number of studies have been made on CRM and discount separately, only a few attempts have so far be

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Shiau, Ruei-Wen, and 蕭瑞雯. "Strategic Orientation, New Product Launch Strategy, and New Product Performance." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/64162784462445853156.

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碩士<br>元智大學<br>國際企業學程<br>99<br>This thesis explores the affection of four strategic orientations on new product launch strategy and new product performance. The four strategic orientations including resource orientation, market orientation, technology orientation and entrepreneurial orientation are chosen to examine their influences on three new product launch strategies: launch objective and market segmentation, product positioning, and influence on new product performance by collects data from 198 Taiwan consumer electronics companies and analyzes. Consequently, the research provides that fou

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