Relevant bibliographies by topics / Promotion a new product / Journal articles
To see the other types of publications on this topic, follow the link: Promotion a new product.

Journal articles on the topic 'Promotion a new product'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Promotion a new product.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Yoriesto Stefhen and Dito Aditia Darma Nasution. "THE EFFECT OF PROMOTION STRATEGY AND PRODUCT INNOVATION ON MYREPUBLIC PRODUCT PROMOTION PERFORMANCE." Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) 1, no. 1 (2023): 22–28. http://dx.doi.org/10.69820/jumea.v1i1.22.

Full text
Abstract:
The use of technology is currently growing rapidly. A new invention known as fixed broadband was introduced along with the increasing telecommunication and information technology consumers by PT. Eka Mas Republik through the launch of a new product called MyRepublic. The purpose of this study was to examine the influence of product innovation and market-focused promotional tactics on the effectiveness of MyRepublic product promotions in Jakarta. Survey studies using a quantitative methodology is the method used. MyRepublic users and members, especially families who live in the Jakarta area, ar
APA, Harvard, Vancouver, ISO, and other styles
2

Muliyati, Muliyati, Dewi Endah Fajariani, Nurhayati Nurhayati, Rahmat Jaya, and Ryan Firdiansyah Suryawan. "Implementation Strategy Branding New Product: Promotion, Quality Product and Influencer." Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) 3, no. 1 (2023): 43–48. http://dx.doi.org/10.52909/jemeb.v3i1.120.

Full text
Abstract:
The purpose of this article is to better understand the dynamics and interaction between the three elements, companies can optimize their branding strategies and achieve success in marketing their new products. The research methods in this article use techniques by describing a result, with the Analysis collecting the necessary data from additional sources, which are then analysis and explained properly, For the purpose of conducting research, additional information collected books, research papers, articles, lecture notes, the internet, and other information sources are used to collect more d
APA, Harvard, Vancouver, ISO, and other styles
3

Galih Supraja. "The Effect of Promotion Strategy and Product Innovation on Myrepublic Product Promotion Performance." Proceeding of The International Conference on Economics and Business 1, no. 1 (2022): 176–82. https://doi.org/10.55606/iceb.v1i1.277.

Full text
Abstract:
The use of technology is currently growing rapidly. A new invention known as fixed broadband was introduced along with the increasing telecommunication and information technology consumers by PT. Eka Mas Republik through the launch of a new product called MyRepublic. The purpose of this study was to examine the influence of product innovation and market-focused promotional tactics on the effectiveness of MyRepublic product promotions in Jakarta. Survey studies using a quantitative methodology is the method used. MyRepublic users and members, especially families who live in the Jakarta area, ar
APA, Harvard, Vancouver, ISO, and other styles
4

OREKHOV, SESHII. "TECHNOLOGY OF VIRTUAL PRODUCT PROMOTION." Computer systems and information technologies, no. 3 (April 14, 2022): 52–58. http://dx.doi.org/10.31891/csit-2021-5-7.

Full text
Abstract:
The results of our research over the past ten years in the field of search engine optimization on the Internet indicate the creation of a new information technology - virtual promotion. The main goal of virtual promotion is to increase the level of sales of goods or services due to technologies that exist in cyberspace. His main idea is to form a so-called market map. This is a new online sales scheme based on the customer's travel map in cyberspace. This scheme is based on the principle that you earn when you attract a new customer. Then the costs are paid by attracting new customers. That is
APA, Harvard, Vancouver, ISO, and other styles
5

UTAMI, Annisa Retno, Giyatmi GIYATMI, and Kania RATNASARI. "PRODUCT PHOTO TRAINING IN IMPROVING DIGITAL PROMOTION AT “DJAMOE MBAK”." ICCD 5, no. 1 (2023): 172–77. http://dx.doi.org/10.33068/iccd.v5i1.579.

Full text
Abstract:
Technological developments have an impact on changes in the business world, one of which is digital product marketing. Digital product marketing requires business actors to be able to use digital promotional media and product photos. One of the problems that occurred was "Djamoe Mbak" which has not optimized digital promotion and product photos, so the purpose of this activity is to provide understanding and training related to Instagram digital promotion and conduct product photos to produce eye-catching product photos in order to increase digital promotion. The results of this activity seen
APA, Harvard, Vancouver, ISO, and other styles
6

Nurmaningsih Nurmaningsih, Rafiqa Maulidia, and Novia Eka Nissrina. "Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Sepatu New Balance di Kota Depok." JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan 4, no. 2 (2025): 696–711. https://doi.org/10.56910/jumbiwira.v4i2.2873.

Full text
Abstract:
The increasingly competitive business environment demands that companies continuously innovate, particularly in meeting consumer needs for high-quality products. One of the popular footwear brands among young people is New Balance, known for its product quality and promotional strategies. A survey by APINDO shows that 60% of consumers in Depok consider product quality as the main factor in their purchasing decisions, while 40% are influenced by promotions. This study aims to determine the effect of Product Quality and Promotion on Purchase Decisions for New Balance shoes in Depok City. A quant
APA, Harvard, Vancouver, ISO, and other styles
7

Genchev, Evgeni, and Gergana Todorova. "Sales promotion activities – effective tool of marketing communication mix." Trakia Journal of Sciences 15, no. I (2017): 181–85. https://doi.org/10.15547/tjs.2017.s.01.033.

Full text
Abstract:
A highly competitive environment is forcing sellers constantly using different marketing tools and strategies to win new clients and thereby increase their profitability. Sales promotion is one of the best tools to attract new customers and retain old ones, including marketing activities by adding more value to the products for a limited period of time in order to stimulate consumer purchases and effectiveness of intermediaries. The purpose of the study was to interview 60 men and women, aged 18 to 64 years by detailed a questionnaire. The study confirms that sales promotion is an effective in
APA, Harvard, Vancouver, ISO, and other styles
8

Pashchuk, O. B. "Strategic Marketing Instruments for Product Promotion on the Marketplace." Business Inform 7, no. 522 (2021): 274–80. http://dx.doi.org/10.32983/2222-4459-2021-7-274-280.

Full text
Abstract:
Digital trading places change traditional approaches to product promotion due to the ability to accurately assess market volumes, competitors, choose the most effective promotion strategy and marketing instruments. With the development of digital marketing, online stores are increasingly being used not as an intermediary between the seller and the buyer, but as an online sales platform. This led to the emergence of a new format of trade and the transformation of the traditional e-commerce market, changes in the role of sellers, active participation of the buyer in the formation of supply and m
APA, Harvard, Vancouver, ISO, and other styles
9

Lee, Kendrick K. F. "PROMOTION OF A NEW AQUACULTURE PRODUCT-“HAWAIIAN PRAWNS”." Journal of the World Mariculture Society 15, no. 1-4 (2009): 337–40. http://dx.doi.org/10.1111/j.1749-7345.1984.tb00169.x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Marlita, Estiva, Veronika Rahmawati. SE.,M.Si, and Santho Vlennery M. "Kajian Media Sosial dan Kualitas Produk pada Minat Beli Konsumen Kaos Stelabs Startup Business." Indonesian Journal of Management Science 1, no. 1 (2022): 51–60. http://dx.doi.org/10.55840/ijms.v1i1.73.

Full text
Abstract:
Stelabs startup business produces themed t-shirts that are marketed in Surabaya. Stelabs is a new product or business that is also required to create new innovations and promotions that are different from the existing t-shirt business. In addition to promoting products, product quality factors also have an important role in the process of attracting consumer buying interest, especially as a consideration for a consumer in buying a product. This study aims to determine the effect of social media promotion and product quality on consumer buying interest at Stelabs. The study used a quantitative
APA, Harvard, Vancouver, ISO, and other styles
11

Marlita, Estiva, Veronika Rahmawati, and Santho Vlennery M. "Kajian Media Sosial dan Kualitas Produk pada Minat Beli Konsumen Kaos Stelabs Startup Business." Indonesian Journal of Management Science 1, no. 1 (2022): 51–60. http://dx.doi.org/10.46821/ijms.v1i1.333.

Full text
Abstract:
Stelabs startup business produces themed t-shirts that are marketed in Surabaya. Stelabs is a new product or business that is also required to create new innovations and promotions that are different from the existing t-shirt business. In addition to promoting products, product quality factors also have an important role in the process of attracting consumer buying interest, especially as a consideration for a consumer in buying a product. This study aims to determine the effect of social media promotion and product quality on consumer buying interest at Stelabs. The study used a quantitative
APA, Harvard, Vancouver, ISO, and other styles
12

Rahul Kumar Singh and BH L MOHAN RAJU. "The Impact of Sales Promotion on the Marketing of New Products and Services at Heritage Foods." International Journal of Management Research and Business Strategy 15, no. 2 (2025): 138–48. https://doi.org/10.62653/ijmrbs.2025.v15.i2.pp138-148.

Full text
Abstract:
This study evaluates how sales promotion affects the marketing of new products and services at Heritage Foods, one of India's leading dairy companies. Emphasis is placed on understanding the influence of promotional tools—discounts, free samples, combo offers—on consumer awareness, product trial, brand switching, and customer satisfaction. Using a sample size of 100 respondents in Andhra Pradesh and Telangana, both qualitative and quantitative data were collected through structured questionnaires. The study concludes that strategic sales promotions significantly impact trial behaviour, brand e
APA, Harvard, Vancouver, ISO, and other styles
13

Arumsari, Nurul Rizka, and Mira Meilia Marka. "Strategy Competitive Advantages through Marketing Performance." KINERJA 22, no. 2 (2018): 168–85. http://dx.doi.org/10.24002/kinerja.v22i2.1812.

Full text
Abstract:
This study aims to describe efforts to create competitive advantages through marketing performance based on product innovation and promotion on SMEs weaving Troso in Jepara district. The research method used is multiple linear regression analysis 2 stages with sampling technique using purposive sampling. The results showed that product innovation as measured by three indicators covering product line, new product, and artificial product have a positive and significant influence on marketing performance. Promotions measured by six indicators covering advertising, personal selling, sales promotio
APA, Harvard, Vancouver, ISO, and other styles
14

Si, Yuqi. "Analysis of Marketing Strategies for New Products." Frontiers in Business, Economics and Management 17, no. 3 (2024): 396–98. https://doi.org/10.54097/baqzmp38.

Full text
Abstract:
Choosing the marketing strategy analysis of a new product as a topic is an interesting and practical option. It will not only help me to understand consumer behavior and psychology, but also help me to study market research and positioning. As well as exploring branding and communication strategies at a deeper level. The purpose of this thesis is to analyze the marketing strategy of a new product and explore its positioning and promotion effect in the market competition. First, the target market and product differentiation advantages are identified through market research and consumer demand a
APA, Harvard, Vancouver, ISO, and other styles
15

Tan, Hongying, Umair Akram, and Yujia Sui. "An investigation of the promotion effects of uncertain level discount: evidence from China." Asia Pacific Journal of Marketing and Logistics 31, no. 4 (2019): 957–79. http://dx.doi.org/10.1108/apjml-05-2018-0191.

Full text
Abstract:
Purpose Uncertain level discount (ULD) is a type of promotion combining regular discount (RD) with uncertainty. The purpose of this paper is to explore the impact of ULD on consumers’ perceived quality compared with RD and to identify the relevant influencing mechanism and boundary for the effectiveness of ULD. Design/methodology/approach Three online experiments were conducted with 445 participants from China. First, experiment 1 compares the attractiveness of ULD and RD. Second, experiment 2 evaluates the impacts of ULD and RD on consumers’ perceived quality and clarifies the mechanism in th
APA, Harvard, Vancouver, ISO, and other styles
16

Inoue, Atsuko. "The Effect of Sampling Promotion of a New Product." Journal of Marketing & Distribution 16, no. 2 (2014): 97–117. http://dx.doi.org/10.5844/jsmd.16.2_97.

Full text
APA, Harvard, Vancouver, ISO, and other styles
17

Orekhov, Sergey, and Hennadiy Malyhon. "METRICS OF VIRTUAL PROMOTION OF A PRODUCT." Bulletin of National Technical University "KhPI". Series: System Analysis, Control and Information Technologies, no. 2 (6) (December 28, 2021): 23–26. http://dx.doi.org/10.20998/2079-0023.2021.02.04.

Full text
Abstract:
An approach to the mathematical description of the criterion for the effectiveness of a new object of research – virtual promotion is presented in thepaper. The emergence of this new object of research is connected, on the one hand, with the classical theory of marketing, and on the other withmodern Internet technologies. Marketing is based on the 4P principle: product, price, location and promotion. Promotion is a component of thisprinciple. But in modern conditions, this phenomenon is changing under the influence of the Internet. Now this 4P component is becoming a fullyvirtual instrument. T
APA, Harvard, Vancouver, ISO, and other styles
18

Burhanuddin, Rizqi Qurrota A’yun, Muhammad Yani, and Tofan Tri Nugroho. "ANALYSIS OF E-PROMOTION, PRODUCT QUALITY, AND PRODUCT INNOVATION ON SOMETHINC PRODUCT PURCHASE DECISIONS (CASE STUDY OF SOMETHINCOFFICIAL CONSUMERS OR INSTAGRAM FOLLOWERS)." International Journal of Economic Integration and Regional Competitiveness 1, no. 10 (2024): 15–31. https://doi.org/10.61796/ijeirc.v1i10.222.

Full text
Abstract:
Background: The increasing role of e-promotion, product quality, and innovation in influencing consumer purchasing decisions has become paramount in the digital marketplace, particularly for brands like Somethinc targeting younger generations on social media platforms. Specific Background: Despite the growing relevance of Instagram as a promotional tool, there is a limited understanding of how these factors specifically impact purchasing decisions among Somethinc’s Instagram followers. Knowledge Gap: Previous studies have inadequately explored the interplay between e-promotion, product quality
APA, Harvard, Vancouver, ISO, and other styles
19

Tindova, Maria G., and Olga V. Ledneva. "The Use of Innovative Tools to Promote a New Product in the Competitive Environment." Journal of Modern Competition 17, no. 1 (2023): 87–95. http://dx.doi.org/10.37791/2687-0657-2023-17-1-87-95.

Full text
Abstract:
The article is devoted to the consideration of modern, innovative methods of promoting a new product on the market, which is a tool for strengthening the competitiveness of an enterprise, its efficiency in a dynamic economy. At the first step of the work, the authors consider and analyze practical methods and tools for creating and promoting new goods and services on the markets that meet modern consumer needs. The considered tools are aimed at expanding existing and developing new market niches. The article substantiates their ability to increase brand loyalty, while reducing possible risks.
APA, Harvard, Vancouver, ISO, and other styles
20

Utami, Hesty Nurul, Rifa Fajriani Putri, Sulistyodewi Nur Wiyono, Hardian Eko Nurseto, and Trisna Insan Noor. "Consumer Actual Purchases on Premium Healthy Beverages: A Study of New Technology Cold-Pressed Fruit Processing." Agrikultura 35, no. 3 (2024): 435–46. https://doi.org/10.24198/agrikultura.v35i3.55834.

Full text
Abstract:
The paper focuses on the factors influencing consumers' actual purchase decisions for healthy products using new technology to produce fresh product-based beverages. Cold-pressed juice is a premium beverage made from fresh produce with a new technology-based process that can produce high nutrition as an alternative for the consumer's diet. The research examines the relationship between price, promotion, and product quality on consumers' purchase decisions on beverages with premium categories. A survey was conducted among 50 respondents of urban consumers who have experience buying premium heal
APA, Harvard, Vancouver, ISO, and other styles
21

Risteska, Jasmina. "PROMOTIONAL ACTIVITIES AS A MARKETING TOOL FOR TOURISM DEVELOPMENT." Knowledge International Journal 31, no. 1 (2019): 305–10. http://dx.doi.org/10.35120/kij3101305r.

Full text
Abstract:
Tourism as the main driver and pillar of the socio-economic development of the developed and the underdeveloped countries is a powerful economic segment for economic development. The rapid pace of tourism development has contributed to a number of countries to take strong steps towards development and more serious treatment. The effects of tourism are mainly perceived through the increase in the foreign exchange inflow, improvement in the balance of payments, creation of new jobs and growth of investments. The dynamic growth and development as well as the significance of the tourism industry h
APA, Harvard, Vancouver, ISO, and other styles
22

Prabawanti, Benedicta Evienia, and Yussi Ramawati. "The Role of Quality, Promotion, and Product Uniqueness in the Decision-Making to Purchase Batik Gayatri." TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 5, no. 1 (2024): 96–103. https://doi.org/10.55047/transekonomika.v5i1.837.

Full text
Abstract:
Batik is a valued cultural heritage of Indonesia, loved by both domestic and foreign tourists. The batik industry is growing, leading to tough competition. Producers need to enhance quality, promotion, and appeal to attract customers. New players are entering the market, so Batik Gayatri must innovate to stay successful in the fashion industry. This research aims to determine the influence of product quality, promotion, and uniqueness on Batik Gayatri's purchasing decisions. Product quality is one of the factors that shows durability, reliability, and other valuable attributes of a product. Pr
APA, Harvard, Vancouver, ISO, and other styles
23

Sharma, Bed Nath. "New Consumer Products Branding, Packaging and Labeling in Nepal." Journal of Nepalese Business Studies 5, no. 1 (2009): 16–23. http://dx.doi.org/10.3126/jnbs.v5i1.2081.

Full text
Abstract:
This paper focuses on existing practice of branding, packaging and labeling of new products in consumer product manufacturing units. Product identification is not possible without brand name. Protection of product is also equally important to provide quality product for consumer satisfaction. Information regarding the product such as: ingredents, guidelines to use, price, produced and expiry date etc. are also concerned subject of the potential buyer. All these aspects have to be considered for effective promotion of product. It is useful for immediate introduction and recovery in the market b
APA, Harvard, Vancouver, ISO, and other styles
24

Audrey, Natasha, I. Nyoman Sudiarta, and Ni Putu Eka Mahadewi. "PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PELANCONG KE M-BLOC SPACE JAKARTA PADA ERA NEW NORMAL." Jurnal IPTA 10, no. 2 (2023): 248. http://dx.doi.org/10.24843/ipta.2022.v10.i02.p08.

Full text
Abstract:
Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers can find out information about a product or a tourist destination. One of the tourist destinations that carry out promotional mix activities is the M-Bloc Space Jakarta area. The purpose of this study was to determine the effect of promotional scatter on the decision to visit M-Bloc Space Jakarta in the New Normal Era. The operational definition of the variables used in this study is the Promotional Mix which consists of four sub-variables advertising (X1), sales promotion (X2
APA, Harvard, Vancouver, ISO, and other styles
25

Nasution, Saila Mutiya, Abd Rasyid Syamsuri, Hardi Mulyono, and Arief Hadian. "An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan." International Journal of Business, Technology and Organizational Behavior (IJBTOB) 2, no. 4 (2022): 316–24. http://dx.doi.org/10.52218/ijbtob.v2i4.204.

Full text
Abstract:
This study's goal was to analyze the effect of product quality and promotion on purchasing decisions for the Suzuki All New Ertiga at PT. Trans Sumatra Mainstay Sisingamangaraja Branch. The research was carried out between March 2021 and June 2022 and employs a quantitative methodology. The data collection techniques employed are observations, documentation studies, and surveys on a Likert scale. Using Isaac and Michael's calculation formula, a sample of 162 clients from PT. The Sisingamangaraja Mainstay Branch of Trans Sumatra represents a fraction of the research population of up to 400 pers
APA, Harvard, Vancouver, ISO, and other styles
26

Wang, Jiao, Yingqin Pu, Huan Deng, and Zhineng Hu. "Analysis of promotion strategies for diffusion models of new product." International Journal of Management Science and Engineering Management 6, no. 2 (2011): 93–104. http://dx.doi.org/10.1080/17509653.2011.10671150.

Full text
APA, Harvard, Vancouver, ISO, and other styles
27

Volpe Martincus, Christian, and Jerónimo Carballo. "Entering new country and product markets: does export promotion help?" Review of World Economics 146, no. 3 (2010): 437–67. http://dx.doi.org/10.1007/s10290-010-0062-x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
28

Ifa, Khoirul, Ria Meilan, and Ani Yulianti. "Commercialization of Handicraft Products from Water Hyacinth in Aren Handicrafts." Empowerment Society 6, no. 2 (2023): 59–65. http://dx.doi.org/10.30741/eps.v6i2.1090.

Full text
Abstract:
The superior product of Aren Handicraft is a product made from water hyacinth which has not been commercialized in the market and is not well known by the public, therefore this product needs to carry out product commercialization with innovation and promotion. The objectives of this activity are: online promotional assistance through social media and e-commerce and product innovation assistance, through the creation of unique and attractive new products. The approach methods offered to solve partner problems consist of surveys, interviews, online promotion assistance, product innovation assis
APA, Harvard, Vancouver, ISO, and other styles
29

Febrianto, Eko. "STRATEGI PROMOSI PERUMAHAN JAYA IMPERIAL PARK TANGERANG UNTUK MENARIK KONSUMEN BARU." DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah 11, no. 1 (2023): 1–15. http://dx.doi.org/10.33592/dk.v11i1.3331.

Full text
Abstract:
This research examines the promotion strategy applied by PT Jaya Garden Polis in marketing Jaya Imperial Park housing to the public. Researcher is interested to raise the theme of this research because PT Jaya Garden Polis with its products Jaya Imperial Park which is a new product in the midst of competition in Regency area can survive in the marketing of housing products among property developers. It demonstrated by the intense promotion competition carried out by the developers through the use of various media campaigns both intensively and extensively and Jaya Imperial Park is present agai
APA, Harvard, Vancouver, ISO, and other styles
30

Jha, P. C., Prerna Manik, Kuldeep Chaudhary, and Riccardo Cambini. "Optimal pricing and promotional effort control policies for a new product growth in segmented market." Yugoslav Journal of Operations Research 25, no. 1 (2015): 73–91. http://dx.doi.org/10.2298/yjor130217035j.

Full text
Abstract:
Market segmentation enables the marketers to understand and serve the customers more effectively thereby improving company?s competitive position. In this paper, we study the impact of price and promotion efforts on evolution of sales intensity in segmented market to obtain the optimal price and promotion effort policies. Evolution of sales rate for each segment is developed under the assumption that marketer may choose both differentiated as well as mass market promotion effort to influence the uncaptured market potential. An optimal control model is formulated and a solution method using Max
APA, Harvard, Vancouver, ISO, and other styles
31

Sharma, Bed Nath. "Determinants of New Consumer Product Success or Failure in Nepal." Journal of Nepalese Business Studies 3, no. 1 (2007): 70–77. http://dx.doi.org/10.3126/jnbs.v3i1.483.

Full text
Abstract:
This study is concerned to know the determinants of new product success or failure in Nepalese market. New product success or failure is measured financially. The main determinants of new product success are: product features, price, quality promotion, market information, service to customers, wide distribution channel etc. Most of the new products are sick or partially successful due to lower quality, high competition, improper pricing, weak promotional efforts, ineffective advertisement media, irregular supply of goods, financial inadequacy, insufficient market research, less beneficial to t
APA, Harvard, Vancouver, ISO, and other styles
32

Trihatmoko, R. Agus. "Intensity of Sales Turnover and Promotional Expenditure and the Likelihood of New Product Success: Configurational Matrix of Fast Moving Consumer Goods (FMCG)." Research in World Economy 10, no. 3 (2019): 320. http://dx.doi.org/10.5430/rwe.v10n3p320.

Full text
Abstract:
The FMCG marketing phenomenon plays all elements of the marketing mix (4P's), so that each element is thought to have a high degree of complexity. The first objective of this research was to uncover the responses of buyers in the business market to the offering of a new product related to the marketing environment situation - P: promotion and other environments; and next, detecting product performance and its parameters as an evaluation tool for the success of new products. Qualitative research methodology was applied, and was designed using a grounded theory strategy and an interpretative app
APA, Harvard, Vancouver, ISO, and other styles
33

Druzhba, Olga, Kseniya Druzhba, Olga Zarubina, and Larisa Orekhova. "The “Don Valley” the territorial cluster tourist destination media promotion specifics." E3S Web of Conferences 273 (2021): 09029. http://dx.doi.org/10.1051/e3sconf/202127309029.

Full text
Abstract:
This article deals with the “Don Valley” the territorial cluster tourist destination media promotion specifics and such a tourist product as the enotours. The authors allocate the features of enological tourism promotion in the region. Structural changes in the tourism industry led to search for new forms of promotion of both traditional directions of tourism and the new tourist products. The pandemic 2020 largely paralyzed the tourist industry while the state measures taken to support this industry are insufficient. There is a need to make active use of all available resources to support tour
APA, Harvard, Vancouver, ISO, and other styles
34

Wang, Ziyi, and Xiangshu Wei. "Product Promotion Strategies for Influencers in Social Network Associations." Advances in Economic Development and Management Research 1, no. 2 (2024): 20. http://dx.doi.org/10.61935/aedmr.2.1.2024.p20.

Full text
Abstract:
The development of the Internet has given birth to a new type of promotion mode, and the selection of promotion agents has become a hot issue. The influence index of the agent itself and the type of its association structure become the key factors affecting the degree of product promotion. In this study, we analyze different types of influencers and their community structure in social networks, study the influence of influencers' community structure and influence on information dissemination, and try to find out the agent selection strategy to obtain the highest promotion efficiency under the
APA, Harvard, Vancouver, ISO, and other styles
35

Zulkarnain. "The Effect of Product Quality, Price Perception, Place Attachments, Promotion Frequency, and Human Resource Development on Economic Performance." Journal of Southwest Jiaotong University 56, no. 3 (2021): 334–46. http://dx.doi.org/10.35741/issn.0258-2724.56.3.28.

Full text
Abstract:
This article describes a new idea about the factors that affect economic performance at the Meranti Islands, Indonesia. The purpose of this study is to determine the effect of product quality, price perception, place attachments, frequency of promotions, and human resource development on economic performance in the Meranti Islands, Indonesia. The research method was the purposive sampling technique. The populations in this study are MSMEs located in five districts in the Meranti Islands. The total sample taken was 100 MSMEs.The author stated that Product Quality, Price Perception, Place Attach
APA, Harvard, Vancouver, ISO, and other styles
36

Adisya, Resti Rahmadanti, and Herliana Sri. "Promotion Strategy of Local Artisan-Made Product." International Journal of Current Science Research and Review 06, no. 02 (2023): 1107–12. https://doi.org/10.5281/zenodo.7624673.

Full text
Abstract:
<strong>ABSTRACT:</strong> Fashion has merged and become one of the main interests for each individual and has a personal meaning according to the personality and taste preferences of each. This holds true for fashionable shoes as well, especially for ladies. Considering how it has evolved, footwear is one of the elements of fashion that reveals the social standing of its wearers. Shoes are no longer merely a basic necessity for human existence, but they are also now inextricably linked to the demands of fashion for the ideal image. &nbsp; Women&#39;s shoes are created in a variety of styles t
APA, Harvard, Vancouver, ISO, and other styles
37

Yuliana, Yayuk, and Wan Dian Safina. "PEMBERDAYAAN UMKM PADA MASA NEW NORMAL UNTUK MENOPANG EKONOMI MASYARAKAT." E-Amal: Jurnal Pengabdian Kepada Masyarakat 1, no. 2 (2021): 57–62. http://dx.doi.org/10.47492/eamal.v1i2.572.

Full text
Abstract:
Micro, small and medium enterprises (MSMEs) are businesses that are run by individuals, households, or small business entities. One of the obstacles to the advancement of MSMEs is not only in product quality, but how a micro, small and medium enterprise (MSME) is able to do good marketing. The period of the Covid-19 pandemic has provided a change in perspective on the perspective of product marketing and promotion. Activities that used to be carried out face-to-face, as long as it is recommended to stay at home, cannot be carried out anymore. Likewise with marketing and promotional activities
APA, Harvard, Vancouver, ISO, and other styles
38

A V, Sekhar, and M. Prabu. "The effects of Product Development, Product Promotion & Product Innovation initiatives on the product life-cycles." International Journal for Innovation Education and Research 9, no. 3 (2021): 157–67. http://dx.doi.org/10.31686/ijier.vol9.iss3.2983.

Full text
Abstract:
The paper is aimed at elucidating the measures that the marketers take to Develop &amp; Promote products and do product differentiation through product innovations to manage favourably the product life cycles - fighting competition both for sustenance in the market and/or to enlarge market shares. They choose to create better and consistent customer awareness with emotional appeal on the one hand and add value to the products bringing in new or altered product features when needed to deliver enhanced benefits that the buyers in the market look for. That is, in order to give the products / bran
APA, Harvard, Vancouver, ISO, and other styles
39

Lirag, Ma Teresa B., Edmundo B. Casaul Jr., and Ramona Isabel S. Ramirez. "Navigating the Realm of Product Promotion for Local Chocolates." Asian Journal of Research in Agriculture and Forestry 9, no. 4 (2023): 180–86. http://dx.doi.org/10.9734/ajraf/2023/v9i4245.

Full text
Abstract:
The Philippines is starting to have strong gains in the chocolate confectionery with the steady increase in demand for local chocolates. A study was conducted to determine the promotional media preference and strategies for creating awareness of the local chocolate developed by the university and identify the barriers in the promotion and marketing sphere. A total of 65 respondents were randomly chosen and a structured questionnaire and focused group discussion was undertaken to gather data from the field. Results of the study showed that various marketing technologies and product promotions a
APA, Harvard, Vancouver, ISO, and other styles
40

KOWALKOWSKI, ANDRZEJ, ADAM RUDZEWICZ, ANETA CIEĆWIERZ, and KAZIMIERZ ORZECHOWSKI. "PRODUCT PLACEMENT AS A PROMOTION TOOL IN THE CONSUMER'S OPINION." sj-economics scientific journal 29, no. 2 (2018): 104–15. http://dx.doi.org/10.58246/sjeconomics.v29i2.125.

Full text
Abstract:
Continuous development of marketing led to the creation of a new marketing communication tool, which is product placement.The main purpose of the conducted research was to determine the recognition of activities by consumers in the field of product placement, the impact of product placement on the attitudes of consumers and their relation to this form of promotion. The research was based on a specially prepared questionnaire, which was completed by the respondents using an online survey.The analysis of the collected material allows to formulate the following conclusions. It should be noted tha
APA, Harvard, Vancouver, ISO, and other styles
41

Rusliati, Ellen, Azhar Affandi, Mulyaningrum Mulyaningrum, and Erik Alghifari. "TECHNOPRENEURSHIP ON MARKET PENETRATION AND PRODUCT DEVELOPMENT IN MICRO AND SMALL ENTERPRISES." TRIKONOMIKA 21, no. 1 (2022): 30–36. http://dx.doi.org/10.23969/trikonomika.v21i1.5694.

Full text
Abstract:
This study aims at identifying the factors that affect the application of technopreneurship on micro and small enterprises in Majalengka Regency. The factors include market penetration, new product development, pricing, product quality, innovation, promotion, distribution, and network and collaboration. Employing accidental sampling, 111 entrepreneurs were sampled to take a questionnaire from which the results were analyzed using descriptive and verification statistics. The research model analyzed using Partial Least Square method and assisted by Smart PLS3 software. It was found that the resu
APA, Harvard, Vancouver, ISO, and other styles
42

ÇINAR, Dilaysu, and Ä°brahim KIRÇOVA. "“PAY WHAT YOU WANT PRICING STRATEGY” AS A NEW SALES PROMOTION METHOD - AN EXPERIMENTAL STUDY ON FOOD AND BEVERAGE BUSINESSES." TURKISH JOURNAL OF MARKETING 3, no. 2 (2018): 65–83. http://dx.doi.org/10.30685/tujom.v3i2.36.

Full text
Abstract:
In this study, it has been tried to determine whether the “Pay What You Want (PWYW) Pricing” strategy can be used as a new sales promotion method. In this direction, average payment voluntariness of consumers towards the promotional product sold at PWYW pricing have tried to determine. The study also has been attempted to obtain information about what may be the elements determining the payment voluntariness of the consumers and what will be the consumers’ attitude towards the firm that applies the PWYW pricing method and promotion used with PWYW. As a result of the study, it has been de
APA, Harvard, Vancouver, ISO, and other styles
43

Syamsia, Syamsia, Abubakar Idhan, and Kasifah Kasifah. "Produksi kompos dari aneka limbah jagung." Unri Conference Series: Community Engagement 1 (September 23, 2019): 362–67. http://dx.doi.org/10.31258/unricsce.1.362-367.

Full text
Abstract:
PPUPIK Business Unit Muhammadiyah University Certified Plant Seed Production Center Makassar is a science and technology-based business unit that aims to develop campus entrepreneurship based on research results. The main product of this business unit is hybrid corn seeds, but in the process of producing corn seeds in addition to producing economically valuable corn seeds also produce corn waste which can cause problems if not handled. PPUPIK developed various waste corn compost products for the development of new business units. The production activities of various corn waste into compost pro
APA, Harvard, Vancouver, ISO, and other styles
44

Purbohastuti, Arum Wahyuni. "The MARKETING MIX EFFECTIVENESS ON INDOMARET'S CONSUMER PURCHASE DECISION." Sains Manajemen 7, no. 1 (2021): 1–17. http://dx.doi.org/10.30656/sm.v7i1.2707.

Full text
Abstract:
&#x0D; At present, many retail businesses are closing their businesses because many competitors are developing new technologies. So that researchers are interested in examining the marketing mix conducted by Indomaret in impoving purchasing decisions. The purpose of this study is to examine the marketing mix (product, price, place and promotion) on purchasing decisions. Samples taken in this study amounted to 30 people with pusposive sampling technique. This study uses multiple regression. The result of this study, the product and place have a positive effect on purchasing decisions. While pri
APA, Harvard, Vancouver, ISO, and other styles
45

Bozulenko, Olena. "PECULIARITIES OF INNOVATIVE FOOD PRODUCTS SALE." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS II, no. 82 (2021): 27–39. http://dx.doi.org/10.34025/2310-8185-2021-2.82.02.

Full text
Abstract:
The article studies peculiarities of innovative food products sale. It is estimated that every year tens of thousands of new consumer goods are introduced into production in the world. However, the current over-competitive market leaves only a small share of these products. The emergence of a new product is often associated with innovation. It is noted that any innovative product must be critically analyzed, because not every new change leads to development. The economic essence of an innovative product and an innovative food product in particular is revealed. It defines product as such which
APA, Harvard, Vancouver, ISO, and other styles
46

SHARMA, ASHISH. "MARKETING STRATEGIES AMUL ICE-CREAM IN NOIDA." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32915.

Full text
Abstract:
This essay explores new ways of advertising Amul Ice Cream in the ever-changing Noida market. Noida is a metropolis with a diverse population and a fast growing client base, providing Amul with ample opportunities for growth. After researching the local market, customer tastes, and competitors extensively, this report offers strategic positioning and promotion ideas for Amul Ice Cream. Some examples of these strategies include developing regionally specialized flavors, utilizing innovative packaging designs, forming partnerships with local businesses and events to increase product visibility,
APA, Harvard, Vancouver, ISO, and other styles
47

Fong Yee Chan, Fanny. "The perceived effectiveness of overt versus covert promotions." Journal of Product & Brand Management 29, no. 3 (2019): 321–34. http://dx.doi.org/10.1108/jpbm-06-2018-1912.

Full text
Abstract:
Purpose The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model. Design/methodology/approach A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full fact
APA, Harvard, Vancouver, ISO, and other styles
48

Astuti, Diah Tri, Yuni Firayanti, and Edy Suchmawan Saputra. "Analisis Strategi Pemasaran Mixue Panglima AIM Pontianak Timur Kota Pontianak." AKSIOMA : Jurnal Sains Ekonomi dan Edukasi 1, no. 9 (2024): 762–80. http://dx.doi.org/10.62335/0rd85w60.

Full text
Abstract:
This research dilator after the research sees that in the era of globalization today demands for every franchise to continue to be able to act inappropriately and quickly in the face of the uncertainty of the competitive environment turning into an increasingly stringent competitive force that many companies especially franchise companies experience because companies like this are constantly expanding their marketing territory. This study aims to analyze the effectiveness of the 4p marketing mix strategy (product, price, promotion, place) used by Mixue to improve its competitive advantage on p
APA, Harvard, Vancouver, ISO, and other styles
49

Yao, Yao. "Independent Innovation and Strategic Layout of Overseas Promotion of miHoYo's Game Product Genshin Impact." Highlights in Business, Economics and Management 50 (March 13, 2025): 242–46. https://doi.org/10.54097/k8mp5c75.

Full text
Abstract:
With the rapid development of China's digital economy, major enterprises are actively expanding into new businesses. As a dark horse in the gaming industry, miHoYo has recently made remarkable progress. Previous research on the promotion of miHoYo's business has mainly focused on the domestic market, with little research on promoting overseas brand strategies. This research adopts the literature research method to explore the overseas promotion strategy of the game "Genshin Impact" under miHoYo. The research results indicate that miHoYo innovates game design by selecting suitable international
APA, Harvard, Vancouver, ISO, and other styles
50

Utami, Febby Nanda. "E-COMMERCE PADA MASDOKUSNACK.ID." Journal of Applied Accounting and Business 4, no. 1 (2022): 1. http://dx.doi.org/10.37338/jaab.v4i1.214.

Full text
Abstract:
MASDOKUSNACK.ID is one of the UMKM that sell snack and in promotions using brochures and sales that have to wait for the arrival of customers to place. Is there a problem that is a small promotion and requires a large cost, difficult to increase sales and explanation of product information is less clear. Therefore, this research aims to find PHP e-commerce system and MySQL database where the researcher develops system with waterfall method and uses unified model language model system approach using usecase diagram, activity diagram, class diagram and flow diagram diagram. The new system has in
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Promotion a new product' for other source types:
Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography