Relevant bibliographies by topics / Publicité commerciale

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Publicité commerciale'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Publicité commerciale"

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Coblence, Jean-Marc, and Jean-Philippe Sala-Martin. "Communication commerciale et publicité sur internet." LEGICOM 21-22, no. 1 (2000): 57. http://dx.doi.org/10.3917/legi.021.0057.

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Andrew, Blake. "Political Journalism Represented by Headline News: Canadian Public and Commercial Media Compared." Canadian Journal of Political Science 46, no. 2 (2013): 455–78. http://dx.doi.org/10.1017/s0008423913000462.

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Abstract.Headlines play a key role in influencing how and about what citizens are informed. In news media, their task is threefold: to represent stories, signal informational hierarchy and draw publicity for (or sell) what follows. This article examines the representative dimension of headline news content for the 2006 Canadian federal election campaign, testing whether public media headlines more faithfully reflected story-level coverage than commercial media. Comparing both public and commercial media coverage of this watershed election presents a unique opportunity to assess whether the ove
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Poinsot, Daniel. "Publicité commerciale à la télévision : le rôle du BVP." LEGICOM 16, no. 1 (1998): 75. http://dx.doi.org/10.3917/legi.016.0075.

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엄홍석. "l'onomastique commerciale en publicité française - autour du nom de marque -." ASSOCIATION CULTURELLE FRANC0-COREENNE ll, no. 23 (2011): 489–514. http://dx.doi.org/10.18022/acfco.2011..23.016.

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Holmes, Kate. "Marketing Circus through Personalization: Class and the Celebrity Images of John Ringling and Bertram Mills." New Theatre Quarterly 34, no. 3 (2018): 203–15. http://dx.doi.org/10.1017/s0266464x18000209.

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Marketing strategies today often rely on creating an emotional connection to the brand through personalizing or humanizing the business. This article explores how both the American Ringling Bros and Barnum & Bailey and the British Bertram Mills Circus used this strategy in the early twentieth century to encourage audiences to attend their circus rather than any other. John Ringling and Bertram Mills may best be remembered for totemic images but their celebrity was constructed through a reiterative performance process. In this article Kate Holmes examines the shifts in their representation
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Corona, Isabel. "Confidentiality at risk: The interdiscursive construction of International Commercial Arbitration." Discourse & Communication 5, no. 4 (2011): 355–74. http://dx.doi.org/10.1177/1750481311418097.

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The global demand for information has brought in new developments in the publicity of discursive practices of many professional areas. This study takes the professional practice of International Commercial Arbitration, a mechanism to resolve business disputes outside the courts and traditionally considered as private, to explore the process of resemiotization of information, from the strategies used by corporations in their press releases to the news reports published by national and international media. It takes the theoretical concept of interdiscursivity in critical genre analysis to show t
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Jessop, Alicia, and Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes." Journal of Legal Aspects of Sport 31, no. 2 (2021): 253–88. http://dx.doi.org/10.18060/25602.

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For decades, the National Collegiate Athletic Association’s (“NCAA”) amateurism rules have largely prevented NCAA athletes from commercializing their names, images, and likenesses (“NIL”). The right to license and profit from one’s own image, often referred to as the “Right of Publicity,” is explicitly recognized by statute or common law in 35 states. No federal Right of Publicity statute exists, but in 1977, the United States Supreme Court recognized the right. However, until 2021, NCAA athletes were precluded from benefiting from this right, as under the NCAA’s amateurism principle, “An indi
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Coors, Corinna. "Headwind from Europe: The New Position of the German Courts on Personality Rights after the Judgment of the European Court of Human Rights." German Law Journal 11, no. 5 (2010): 527–37. http://dx.doi.org/10.1017/s207183220001868x.

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In Germany, as in the U.S., the relationship between protection of privacy and freedom of expression has been subject of many decisions. In the U.S. a right of privacy was famously conjured out of common law precedents by Warren and Brandeis. Over the course of a century, it developed into a right of publicity, which gave celebrities the power to prevent the commercial use of their names, endorsements, images, voices, and other attributes of personality by unauthorized third parties. In defining such a right, much attention has been focused on separating what is commercially unacceptable from
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Edwards, Lee. "Transparency, Publicity, Democracy, and Markets: Inhabiting Tensions Through Hybridity." American Behavioral Scientist 64, no. 11 (2020): 1545–64. http://dx.doi.org/10.1177/0002764220945350.

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In this article, I explore the relationship between transparency and publicity, and consider how the links between the two ideas might be reconceptualized to make better sense of their empirical reality. Both transparency and publicity have acquired a normative power as management ideas that govern all kinds of organizations—political, commercial, nonprofit, and public sector. Transparency is normatively associated with ensuring accountability of those who govern (whether politically or economically) to those they are governing, while publicity is a strategic act motivated primarily by self-in
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Malinowski, Waldemar, and Ewelina Nojszewska. "ECONOMIC CONDITIONS OF THE POSSIBILITY OF COMMERCIAL PROVISION OF MEDICAL SERVICES BY POLISH PUBLIC HOSPITALS." NAUKI O ZARZĄDZANIU, no. 32 (2017): 4–11. http://dx.doi.org/10.15611/noz.2017.3.01.

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Dissertations / Theses on the topic "Publicité commerciale"

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Corone, François. "L'agence de publicité : son statut, ses relations contractuelles." Paris 1, 1991. http://www.theses.fr/1991PA010251.

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Le marché publicitaire français a subi une mutation profonde au cours de ces vingt dernières années à la suite de l'apparition des centrales d'achat d'espace. La place occupée par les agences de publicité et le rôle de celles-ci s'en sont trouvés amoindris puisque désormais une part importante de l'achat d'espace leur échappe. Les plus importantes d'entre elles ont cependant réagi, parfois en se regroupant, et ont créé leur propre groupement d'achat. Outre la concentration horizontale du marché de l'achat d'espace, on constate que les principaux groupes de communication sont présents à tous le
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Allamelou, Angélique. "La publicité et les pratiques commerciales déloyales. Enjeux et perspectives." Thesis, La Réunion, 2014. http://www.theses.fr/2014LARE0023.

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La présente étude propose d'envisager la publicité dans son ensemble, à l'épreuve de la directive du 11 mai 2005 relative aux pratiques commerciales déloyales. L'étude s'efforcera de mettre en relief les apports de la directive au droit français de la publicité. La directive du 11 mai 2005 entend s'appliquer aux pratiques commerciales déloyales des entreprises vis-à-vis des consommateurs. Pour ce faire elle instaure un cadre juridique inédit. Elle consacre une nouvelle expression : celle de « pratiques commerciales » comprenant la publicité. Cette approche extensive, est accompagnée d'une list
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Moritz, Marcel. "Les communes et la publicité commerciale extérieure : pour une valorisation environnementale et économique de l'espace public." Aix-Marseille 3, 2008. http://www.theses.fr/2008AIX32039.

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A l’aube du trentième anniversaire d’une loi qui en constitue la clef de voûte, le droit de la publicité extérieure accumule les paradoxes, notamment dans une approche communale. Tandis que l’opinion publique est de plus en plus sensible à la protection du cadre de vie, cet impératif peine grandement à s’imposer. Certes, les textes permettent la création de règlements locaux de publicité et offrent une grande diversité de mesures répressives, mais aucune de ces possibilités ne convainc pleinement. Incapable de satisfaire réellement les impératifs de protection de l’environnement, le droit posi
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Gontard, Raphaël. "La publicité extérieure : essai sur le régime et la nature juridique d'un moyen de communication commercial." Paris 1, 1998. http://www.theses.fr/1998PA010297.

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La publicité extérieure est à la fois un indice de la vitalité économique des lieux qui la reçoivent, un support émotionnel et esthétiques, un facteur indispensable de la ville à partir de laquelle se dessine la compétition commerciale nationale et européenne. Mais il reste à trouver un juste équilibre entre ses modalités d'exploitation d'une part, et le risque de prolifération de panneaux publicitaires qui affecte les centres urbains et la périphérie des agglomérations, d'autre part. Généralement définie comme le fait, l'art d'exercer une action psychologique sur le consommateur ; la publicit
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Borner-Kaydel, Emmanuelle. "La liberté d'expression commerciale : étude comparée sur l'émergence d'une nouvelle liberté fondamentale." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM1009.

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La liberté d'expression intervient dans différents domaines, et bénéficie de la protection des constitutions nationales ainsi que des conventions internationales. Toutefois, la question se pose de cette protection s'agissant du domaine commercial. La reconnaissance d'un discours commercial constitutionnellement et conventionnellement protégé est le fruit de nombreux revirements de jurisprudence, mais demeure encore contestée par une partie de la doctrine. Consacrer la liberté d'expression commerciale en tant que droit fondamental ne permet dès lors pas uniquement de renforcer sa protection, ma
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Lachance, Patrick. "L'influence du porte-parole publicitaire sur son récepteur : une étude basée sur le modèle de la probabilité d'élaboration." Thesis, Université Laval, 2006. http://www.theses.ulaval.ca/2006/23609/23609.pdf.

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Velásquez, Paola. "Les images dans la ville de Santiago du Chili : manifestations des activités commerciales et citoyennes." Thesis, Paris Est, 2011. http://www.theses.fr/2011PEST1156.

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Les images dans toute leur diversité, installées dans l'espace urbain composent notre objet d'étude. Ainsi, à partir de l'analyse d'un vaste corpus composé de photographies et de cartes, collectés durant un long période dans le centre-ville de Santiago, l'enjeu est de saisir l'objet image-contexte qui d'après une description cas-à-cas, nous permettra l'analyse de l'image en situation. Dont le but est l'observation du rôle des images dans la construction de l'espace urbain et en tant que composant fondamental de notre environnement quotidien. De ce fait, divers aspects apparaissent peu à peu le
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Lanotte, Hervé. "Investissements publicitaires et choix contractuels d'approvisionnement : les clés d'une gouvernance "coopérative" dans la filière des vins de Champagne." Amiens, 2011. http://www.theses.fr/2011AMIE0054.

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En partant d'un constat simple, l'importance des investissements publicitaires des Maisons de Champagne dans la valorisation de l'Appellation d'Origine Contrôlée Champagne, cette thèse développe une argumentation selon laquelle ces investissements seraient un des éléments explicatifs de stabilité et de réussite de la gouvernance au sein de cette filière. Les efforts publicitaires du négoce champenois, au-delà de leur aspect prédatif, peuvent ainsi s'assimiler à des publicités dites coopératives. Ils s'inscrivent en réalité dans un dispositif qui tente à garantir la réalisation des accords cont
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Beauregard, Annie. "Les catalogues commerciaux comme catalyseur populaire de consommation : l'exemple du mobilier de cuisine et de salle à manger, 1920-1960." Master's thesis, Université Laval, 2014. http://hdl.handle.net/20.500.11794/25256.

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Le succès des catalogues commerciaux auprès de la population témoigne d'une contribution hors du commun de ces vecteurs de communication de masse à l'histoire de la vie quotidienne. Dans le cadre de notre étude, nous explorons le mobilier de cuisine et de salle à manger contenu dans un corpus choisi de catalogues de vente au détail datés entre 1920 et 1960. L'évolution de l'offre, des stratégies promotionnelles de même que du contenu des annonces témoigne éloquemment de changements notables dans l'aménagement de l'intérieur domestique, mais également des valeurs et des tendances qui bouleverse
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Lin, Na. "Le discours publicitaire : structure, fonctions et usages dans l'apprentissage de la langue." Thesis, Paris 3, 2010. http://www.theses.fr/2010PA030064.

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Cette recherche de Doctorat a pour but d’élucider la structure, les usages et les fonctions de la publicité dans l’apprentissage de la langue. Pour bien connaître cet outil d’apprentissage qu’est la publicité, nous avons d’abord étudié les trois composants de la publicité : le slogan, le texte et l’image. Un corpus de quinze publicités nous permet de mieux comprendre la stratégie, la structure et les fonctions de la publicité. Ensuite, nous essayons d’expliquer les applications didactiques de la publicité en montrant les différentes exploitations de la publicité dans l’apprentissage de la lang
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Books on the topic "Publicité commerciale"

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The new icons?: The art of television advertising. University of Toronto Press, 1994.

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Villemus, Philippe. Cre ations commerciales et publicitaires: Mode d'emploi : [logo, slogan, promo, catalogue, emballage, affiche]. Ed. d'Organisation, 2004.

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Piquet, Sylvère. La publicité dans l'action commerciale. Vuibert, 1987.

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White, Hooper. How to produce effective TV commercials. 2nd ed. NTC Business Books, 1986.

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How to produce effective TV commercials. 3rd ed. NTC Business Books, 1994.

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Jean Mineur: La publicité passion. Flammarion, 2006.

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Carlier, Fabrice. Jean Mineur: La publicité passion. Flammarion, 2006.

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La publicité dans l'art contemporain. Harmattan, 2009.

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Baldwin, Huntley. How to create effective TV commercials. 2nd ed. NTC Business Books, 1989.

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Publicity on the Internet: Creating successful publicity campaigns on the Internet and the commercial online services. John Wiley & Sons, 1997.

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Book chapters on the topic "Publicité commerciale"

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Proksch, Gundula, Alex Ianchenko, and Benz Kotzen. "Aquaponics in the Built Environment." In Aquaponics Food Production Systems. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15943-6_21.

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AbstractAquaponics’ potential to transform urban food production has been documented in a rapid increase of academic research and public interest in the field. To translate this publicity into real-world impact, the creation of commercial farms and their relationship to the urban environment have to be further examined. This research has to bridge the gap between existing literature on growing system performance and urban metabolic flows by considering the built form of aquaponic farms. To assess the potential for urban integration of aquaponics, existing case studies are classified by the typology of their building enclosure, with the two main categories being greenhouses and indoor environments. This classification allows for some assumptions about the farms’ performance in their context, but a more in-depth life cycle assessment (LCA) is necessary to evaluate different configurations. The LCA approach is presented as a way to inventory design criteria and respective strategies which can influence the environmental impact of aquaponic systems in the context of urban built environments.
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"Privacy and publicity in the United States." In The Commercial Appropriation of Personality. Cambridge University Press, 2002. http://dx.doi.org/10.1017/cbo9780511495229.008.

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"The Right of Publicity, Commercial Speech, and the Equivalency Principle." In Commercial Speech as Free Expression. Cambridge University Press, 2021. http://dx.doi.org/10.1017/9781108277563.004.

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Aplin, Tanya, and Jennifer Davis. "10. Privacy, Personality, and Publicity." In Intellectual Property Law:. Oxford University Press, 2017. http://dx.doi.org/10.1093/he/9780198743545.003.0010.

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All books in this flagship series contain carefully selected substantial extracts from key cases, legislation, and academic debate, providing able students with a stand-alone resource. This chapter examines the protection of privacy, personality, and publicity interests. It considers: the law of privacy and the extent to which individuals can control the use or disclosure of their personal and private information; character and personality merchandising and the ways in which the law of registered and unregistered trade marks protects these interests; and the controversial question of whether individuals can and should be able to prevent the commercial exploitation of their personality and image through a separate publicity right.
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Harmes, Marcus K. "Introduction." In The Curse of Frankenstein. Liverpool University Press, 2015. http://dx.doi.org/10.3828/liverpool/9781906733858.003.0001.

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This chapter discusses the 1957 film The Curse of Frankenstein as a visible and important cinematic commodity, despite predictions from film critics that it would debase civilisation. The chapter discusses the film's impact in the history of cinema for exemplifying the theory that even bad publicity is good publicity, and for launching the international careers of particular members of the cast. It tackles how The Curse of Frankenstein became the foundation of twenty years' worth of gothic horror and of the commercial and cinematic exploitation of public tastes for gore and violence. The chapter details Marcus K. Harmes' overall goal to assess The Curse of Frankenstein as an adaptation that is a powerful hybrid of literature and film, and to examine the creation and impact of The Curse of Frankenstein and how the film was not just a matter of bringing a well-known novel onto screen, but in fact brought a range of different and even conflicting texts and storytelling traditions into dialogue with each other.
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Milner, Ryan M. "Conversation: Cultural Participation and the Culture Industries." In The World Made Meme. The MIT Press, 2016. http://dx.doi.org/10.7551/mitpress/9780262034999.003.0007.

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This chapter argues that memetic participation complicates the culture industries that remain at the heart of public life. It assesses the ambivalent relationship between collective participation and individual expression, especially when age-old gatekeepers intertwine with new means of sharing information. It focuses on the complex relationship between collectivism, publicity, and fame in memetic media, as well as on concerns about commercialism and authenticity in a seemingly open media ecology. The tapestry of conversation afforded by memetic media is part new precedent and part established infrastructure. Memetic media intertwine with established culture industries; ambivalent network gatekeeping enables both restrictive commercial control of mediated participation and conversations open enough to cast doubts on the credibility of information. In this way, memetic media exhibit new potentials and old tensions.
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Khan, B. Zorina. "Going for Gold." In Inventing Ideas. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190936075.003.0007.

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Innovation prizes were regularly sponsored by the Franklin Institute and other mechanics’ institutes throughout the United States. The analysis shows that administered innovation systems in the United States demonstrated the same endemic characteristics as their European counterparts. Unlike the more democratic nature of patent markets, the judges, participants, and winners belonged to wealthier and more privileged classes. Prize systems failed to induce the desired outcomes, and the allocation of awards was typically idiosyncratic and unrelated to characteristics of the invention. Their administration was rife with poor governance, and the administrative costs often exceeded the amounts being disbursed to inventors. Rather than providing effective inducements for novel inventive activity, prizes primarily served as marketing and publicity mechanisms for firms that wished to commercialize already existing innovations.
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Kinch, Michael. "Drama on the I-270 Tech Corridor." In Prescription for Change. University of North Carolina Press, 2016. http://dx.doi.org/10.5149/northcarolina/9781469630625.003.0010.

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This chapter focuses upon one particular geographic region in suburban Washington, DC, which serves as a microcosm for the challenges and opportunities of the larger drug development enterprise. Our story begins with the efforts to sequence the human genome, an ambitious project that led to an increasingly bitter and highly publicized rivalry between the personalities of Craig Venter and Francis Collins from the private and public sectors, respectively. This same initiative gave rise to the dramatic growth in a cadre of biotechnology companies in suburban Maryland dedicated to exploiting the commercial opportunities associated with the human genome. The bubble would ultimately be burst as a result of various legal and executive decisions and in doing so, obliterated billions of dollars in wealth and effectively shudder an entire sector. All the while, another upstart biotechnology company, MedImmune, continued on a lower profile but ultimately more successful path to introduce innovative new medicines. However, this company would itself suffer a series of setbacks of its own making that resulted from the failed commercial launch of an improved influenza vaccine.
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Jefferson, Ann. "Minou Drouet." In Genius in France. Princeton University Press, 2014. http://dx.doi.org/10.23943/princeton/9780691160658.003.0016.

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This chapter examines the controversies surrounding the Minou Drouet affair, with Minou being a previously unknown eight-year-old child poet who had captured public interest. The publisher René Julliard had distributed a selection of her letters and poems in the form of a little pamphlet sent to critics, writers, and friends “to put down a marker” and provide advance publicity for the first commercial edition of Minou's poetry, Arbre, mon ami (Tree, my friend), which was scheduled to appear in January 1956, whereafter it sold forty-five thousand copies. In the meantime, and in the absence of any book publication, the affair took off and developed into a full-scale controversy as the authenticity of Minou's talent was called into question. This chapter considers Minou's story in light of the public perception on child prodigies—initially as objects of collective curiosity, and hereafter as the target of suspicion.
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Stephens, Vincent L. "Visibly Hidden." In Rocking the Closet. University of Illinois Press, 2019. http://dx.doi.org/10.5622/illinois/9780252042805.003.0002.

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This chapter illuminates how Johnnie Ray, Little Richard, Johnny Mathis, and Liberace achieved mainstream commercial success by discussing the dynamic gender norms of the postwar era. Drawing on Wini Breines, the chapter frames the era as one of “disorientation”--notably, the outgrowth of gender conformity was pervasive alienation. These tensions generated spaces of gender rebellion that were stigmatized in mainstream media exposés and publicized simultaneously. This visibility reflected a public interest in deviance and helped gay men and lesbians develop an awareness of a community that catalyzed the Homophile and Gay Liberation movements. Parallel to these political movements was a subcultural movement among queer artists in film, literature, and popular music that is discernibly queer yet trafficked in sexual ambiguity at the time.
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Conference papers on the topic "Publicité commerciale"

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Beaver, Bill, and John Zseleczky. "Full Scale Measurements on a Hydrofoil International Moth." In SNAME 19th Chesapeake Sailing Yacht Symposium. SNAME, 2009. http://dx.doi.org/10.5957/csys-2009-013.

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The International Moth class has experienced a resurgence of interest and publicity associated with the adoption of hydrofoils and the performance improvements these foil have brought. This paper documents a series of full scale tow tests intended to characterize some of the major parameters impacting the performance of a foiling Moth. Specifically: - the lift and drag was measured for of various home built and commercially available T-foil configurations, - the hydrodynamic drag of a hull was measured at various displacements, and - the aerodynamic forces (side force and drag) were measured f
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Ün, Emre, Filiz Tutar, Erdinç Tutar, and Çisil Erkan. "The Role of Rural Tourism in Economic Development: Example of Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00486.

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Involvement in the tourism movements has been rising every passing day along with the globalization concept. Tourism sector contributes doubly to economy. One of them is interpreted as social activity, and the other one as economic activity or industry. Ultimate purpose of tourism is marketing a particular service to an individual who participates either as a day tripper or as a recreationist. In this respect tourism sector is a commercial sector. Today, tourism has gone beyond sea, sun and sand. A variety of tourism forms exist; such as nature tourism, adventure travel, science tourism, eco-t
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Melchor Monserrat, José Manuel. "La fortificación hispanomusulmana de la madīna de Burriana (Castellón)." In FORTMED2020 - Defensive Architecture of the Mediterranean. Universitat Politàcnica de València, 2020. http://dx.doi.org/10.4995/fortmed2020.2020.11344.

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The Spanish-Muslim fortification of the Burriana’s medina (Castellón)This communication aims to publicize the latest archeological findings related to the Spanish-Muslim wall of Burriana, obtained thanks to the interventions carried out throughout the twenty-first century, in which new sectors and towers of the wall have been evidenced, and that they also clarify some ancient historical and archaeological news about the fortification. We highlight the documentation of the construction technique of the wall, which provides interesting data on its chronology, recently established around the elev
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Reports on the topic "Publicité commerciale"

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Payment Systems Report - June of 2020. Banco de la República de Colombia, 2021. http://dx.doi.org/10.32468/rept-sist-pag.eng.2020.

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With its annual Payment Systems Report, Banco de la República offers a complete overview of the infrastructure of Colombia’s financial market. Each edition of the report has four objectives: 1) to publicize a consolidated account of how the figures for payment infrastructures have evolved with respect to both financial assets and goods and services; 2) to summarize the issues that are being debated internationally and are of interest to the industry that provides payment clearing and settlement services; 3) to offer the public an explanation of the ideas and concepts behind retail-value paymen
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