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Journal articles on the topic 'Publicité commerciale'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Coblence, Jean-Marc, and Jean-Philippe Sala-Martin. "Communication commerciale et publicité sur internet." LEGICOM 21-22, no. 1 (2000): 57. http://dx.doi.org/10.3917/legi.021.0057.

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2

Andrew, Blake. "Political Journalism Represented by Headline News: Canadian Public and Commercial Media Compared." Canadian Journal of Political Science 46, no. 2 (2013): 455–78. http://dx.doi.org/10.1017/s0008423913000462.

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Abstract.Headlines play a key role in influencing how and about what citizens are informed. In news media, their task is threefold: to represent stories, signal informational hierarchy and draw publicity for (or sell) what follows. This article examines the representative dimension of headline news content for the 2006 Canadian federal election campaign, testing whether public media headlines more faithfully reflected story-level coverage than commercial media. Comparing both public and commercial media coverage of this watershed election presents a unique opportunity to assess whether the ove

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3

Poinsot, Daniel. "Publicité commerciale à la télévision : le rôle du BVP." LEGICOM 16, no. 1 (1998): 75. http://dx.doi.org/10.3917/legi.016.0075.

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4

엄홍석. "l'onomastique commerciale en publicité française - autour du nom de marque -." ASSOCIATION CULTURELLE FRANC0-COREENNE ll, no. 23 (2011): 489–514. http://dx.doi.org/10.18022/acfco.2011..23.016.

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5

Holmes, Kate. "Marketing Circus through Personalization: Class and the Celebrity Images of John Ringling and Bertram Mills." New Theatre Quarterly 34, no. 3 (2018): 203–15. http://dx.doi.org/10.1017/s0266464x18000209.

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Marketing strategies today often rely on creating an emotional connection to the brand through personalizing or humanizing the business. This article explores how both the American Ringling Bros and Barnum & Bailey and the British Bertram Mills Circus used this strategy in the early twentieth century to encourage audiences to attend their circus rather than any other. John Ringling and Bertram Mills may best be remembered for totemic images but their celebrity was constructed through a reiterative performance process. In this article Kate Holmes examines the shifts in their representation

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6

Corona, Isabel. "Confidentiality at risk: The interdiscursive construction of International Commercial Arbitration." Discourse & Communication 5, no. 4 (2011): 355–74. http://dx.doi.org/10.1177/1750481311418097.

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The global demand for information has brought in new developments in the publicity of discursive practices of many professional areas. This study takes the professional practice of International Commercial Arbitration, a mechanism to resolve business disputes outside the courts and traditionally considered as private, to explore the process of resemiotization of information, from the strategies used by corporations in their press releases to the news reports published by national and international media. It takes the theoretical concept of interdiscursivity in critical genre analysis to show t

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7

Jessop, Alicia, and Joe Sabin. "The Sky Is Not Falling: Why Name, Image, and Likeness Legislation Does Not Violate Title IX and Could Narrow the Publicity Gap Between Men’s Sport and Women’s Sport Athletes." Journal of Legal Aspects of Sport 31, no. 2 (2021): 253–88. http://dx.doi.org/10.18060/25602.

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For decades, the National Collegiate Athletic Association’s (“NCAA”) amateurism rules have largely prevented NCAA athletes from commercializing their names, images, and likenesses (“NIL”). The right to license and profit from one’s own image, often referred to as the “Right of Publicity,” is explicitly recognized by statute or common law in 35 states. No federal Right of Publicity statute exists, but in 1977, the United States Supreme Court recognized the right. However, until 2021, NCAA athletes were precluded from benefiting from this right, as under the NCAA’s amateurism principle, “An indi

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8

Coors, Corinna. "Headwind from Europe: The New Position of the German Courts on Personality Rights after the Judgment of the European Court of Human Rights." German Law Journal 11, no. 5 (2010): 527–37. http://dx.doi.org/10.1017/s207183220001868x.

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In Germany, as in the U.S., the relationship between protection of privacy and freedom of expression has been subject of many decisions. In the U.S. a right of privacy was famously conjured out of common law precedents by Warren and Brandeis. Over the course of a century, it developed into a right of publicity, which gave celebrities the power to prevent the commercial use of their names, endorsements, images, voices, and other attributes of personality by unauthorized third parties. In defining such a right, much attention has been focused on separating what is commercially unacceptable from

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9

Edwards, Lee. "Transparency, Publicity, Democracy, and Markets: Inhabiting Tensions Through Hybridity." American Behavioral Scientist 64, no. 11 (2020): 1545–64. http://dx.doi.org/10.1177/0002764220945350.

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In this article, I explore the relationship between transparency and publicity, and consider how the links between the two ideas might be reconceptualized to make better sense of their empirical reality. Both transparency and publicity have acquired a normative power as management ideas that govern all kinds of organizations—political, commercial, nonprofit, and public sector. Transparency is normatively associated with ensuring accountability of those who govern (whether politically or economically) to those they are governing, while publicity is a strategic act motivated primarily by self-in

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10

Malinowski, Waldemar, and Ewelina Nojszewska. "ECONOMIC CONDITIONS OF THE POSSIBILITY OF COMMERCIAL PROVISION OF MEDICAL SERVICES BY POLISH PUBLIC HOSPITALS." NAUKI O ZARZĄDZANIU, no. 32 (2017): 4–11. http://dx.doi.org/10.15611/noz.2017.3.01.

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11

Thorburn, Sandy. "What News on the Rialto? Fundraising and Publicity for Operas in Seventeenth-Century Venice." Canadian University Music Review 23, no. 1-2 (2013): 166–200. http://dx.doi.org/10.7202/1014523ar.

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Commercial operas of seventeenth-century Venice, the earliest public operas, are generally described as rigorously literary from 1637-1660. Various tools, including sets, machines, and musical forms helped audiences from various classes and places understand this Venetian Carnevale entertainment. The goal—to create a commercial entertainment industry that reflected and highlighted the wonders of Venice—was identified early in the history of Venetian commercial opera. This paper seeks to define the extent to which nascent commercial enterprises like newspapers, the mail, publishing, and adverti

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12

Goldstein, Jason. "Autonomy in information: pre-trial publicity, commercial media, and user generated content." Information & Communications Technology Law 21, no. 2 (2012): 155–78. http://dx.doi.org/10.1080/13600834.2012.699252.

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13

Mendelson, Jordana. "DESIRE AT THE KIOSK: PUBLICITY AND BARCELONA IN THE 1930S." Catalan Review 18, no. 1-2 (2004): 191–207. http://dx.doi.org/10.3828/catr.18.1-2.13.

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Publicity in Barcelona during the 1930s generated some remarkable examples of visual modernity that at the same time function as indicators of a widespread cultural practice motivated by the intersection of applied psychology and photographic experimentation. One of the foremost theoreticians and practitioners of the use of photography in advertising was Pere Català-Pic, who through his involvement with the Generalitat’s Institut Psicotècnic was also a leader in the rationalization and teaching of publicity. This essay examines Català-Pic’s work in the light of his critical writings on the pho

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14

Howes, David. "Combating Cultural Appropriation in the American Southwest: Lessons from the Hopi Experience Concerning the Uses of Law." Canadian journal of law and society 10, no. 2 (1995): 129–54. http://dx.doi.org/10.1017/s082932010000435x.

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AbstractCultural appropriation involves the unauthorized use of elements of another culture (e.g., voice, practices, image or name) to the appropriator's commercial advantage. Cultural appropriation is experienced by some Native American cultures as an attack on their integrity which jeopardizes their very survival. The case of the Hopi Indians of Arizona is examined. The essay goes on to explore and evaluate various recourses which Native American peoples might employ to check the vulgarization and commercialization of their culture—namely the right to privacy, copyright, and the right of pub

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15

Martín-Consuegra, David, Mar Gómez, and Arturo Molina. "Consumer Sensitivity Analysis in Mobile Commerce Advertising." Social Behavior and Personality: an international journal 43, no. 6 (2015): 883–97. http://dx.doi.org/10.2224/sbp.2015.43.6.883.

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We analyzed how consumer sensitivity to information requests influences acceptance and recommendation of a banking firm's advertising that is sent via a cellular phone. To this end, the data—based on the respondents from 395 young adults—fit the model well and provided empirical support for all the hypothesized relationships. The results obtained provide useful information for companies to improve the efficiency of their mobile publicity, together with possible modifications and improvements to their existing commercial strategies. We suggest that information requests should be carefully chose

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16

Milian-Massana, Antoni. "La réglementation linguistique dans le domaine socio-économique : perspectives catalane et comparée." Revue générale de droit 30, no. 3 (2014): 329–68. http://dx.doi.org/10.7202/1027707ar.

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La nouvelle Loi de politique linguistique du 7 janvier 1998, approuvée par le Parlement de Catalogne en décembre 1997, apporte quelques nouveautés importantes par rapport à la loi qu’elle substitue, la Loi de Normalisation linguistique de 1983. Parmi ces nouveautés, il convient de souligner l’obligation, pour certaines entreprises et établissements, d’utiliser au moins le catalan pour certaines signalisations, enseignes, affiches, avis et documents de nature socio-économique. On analyse précisément dans cet article la réglementation linguistique applicable au secteur socio-économique en Catalo

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17

Zhang, Chenguo. "The right of publicity in Chinese Law? A comment on the Michael Jeffrey Jordan case and comparative analysis with the US, UK, Germany, and the Asia Pacific." Queen Mary Journal of Intellectual Property 10, no. 4 (2020): 441–60. http://dx.doi.org/10.4337/qmjip.2020.04.02.

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In Michael Jeffery Jordan v Chinese Trademark Review and Adjudication Board, the Supreme People's Court (SPC) set a precedent for foreign companies and celebrities enforcing their rights of publicity against malicious trademark registration in China. This article introduces the legal grounds of the SPC's deliberations on Jordan's claims and responds to the critiques of most Chinese commentators in the field of civil law. Deeply influenced by German law, mainland China's legal system strictly distinguishes between personality rights and property rights. Comparative analysis with the US, Germany

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18

Afanasieva, E. A., and E. G. Afanasieva. "TIM THALER'S EXAMPLE IS CONTAGIOUS: THE RIGHT TO PUBLICITY AS AN INTELLECTUAL PROPERTY RIGHT." Pravovedenie IAZH, no. 1 (2021): 180–86. http://dx.doi.org/10.31249/rgpravo/2021.01.18.

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Most of the articles presented in this review were written in order to discuss the recently published J. Rothman’s book «The right of publicity: Privacy reimagined for a public world». We are talking about a specific intellectual right recognized by most of the US states - the right of a person to control the commercial use of elements of her personality.

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19

Moritz, Marcel. "Les communes et la publicité commerciale extérieure. Fondements, méthodologie et résultats d'une thèse de droit public." Les Annales de la recherche urbaine 107, no. 1 (2012): 94–103. http://dx.doi.org/10.3406/aru.2012.2806.

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20

Clark, Mark, and Henry Nielsen. "Crossed Wires and Missing Connections: Valdemar Poulsen, The American Telegraphone Company, and the Failure to Commercialize Magnetic Recording." Business History Review 69, no. 1 (1995): 1–41. http://dx.doi.org/10.2307/3117119.

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The first magnetic recorder, the telegraphone, was invented in 1898 in Denmark. Despite favorable publicity and considerable investment, the telegraphone was a commercial failure. This article uses the theoretical concept of “frames of meaning” to explain that failure, focusing on three factors in particular: Denmark's status as a technologically peripheral country, the telephone orientation of the telegraphone's inventors, and management failures by the firm set up to manufacture the machine.

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21

Weber, Olaf. "Human Dignity and the Commercial Appropriation of Personality: Towards a Cosmopolitan Consensus in Publicity Rights?" SCRIPT-ed 1, no. 1 (2004): 160–204. http://dx.doi.org/10.2966/scrip.010104.160.

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22

Hoefte, Rosemarijn. "Commercial Eldorado?" New West Indian Guide / Nieuwe West-Indische Gids 70, no. 3-4 (1996): 301–8. http://dx.doi.org/10.1163/13822373-90002625.

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[First paragraph]De eerste Adam & De rots der struikeling. BOELI VAN LEEUWEN. Amsterdam: Ooievaar, 1996. 237 pp. (Paper NLG 25.00)Gedane zaken: De beste verhalen. HUGO Pos. Amsterdam: Ooievaar, 1996. 230 pp. (Paper NLG 15.00)Maar ik blijf. ASTRID H. ROEMER. Amsterdam: Ooievaar, 1996. 763 pp. (Paper NLG 25.00)De allermooiste romans van de Antillen en Suriname. Amsterdam: De Bezige Bij, 1996. 605 pp. (Paper NLG 39.90)Zingende eilanden. WIM RUTGERS (ed.). Amsterdam: De Bezige Bij, 1996. 317 pp. (Paper NLG 25.00)De eeuwige belofte van Eldorado: Verhalen over Latijns-Amerika en het Caribisch ge

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23

Zhang, Huaming, and Dawei Liao. "Shanghai Gong Shang Magazine and Shanghai Modern Textile Industry." Asian Social Science 16, no. 10 (2020): 65. http://dx.doi.org/10.5539/ass.v16n10p65.

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Shanghai Gong Shang is an official journal of Shanghai Federation of industry and commerce. During the period from 1949 to 1951, there were a lot of information about textile industry in Shanghai Gong Shang. The role of Shanghai Gong Shang is not only to help the government to publicize industrial and commercial policies, but also to help the government understand the ideological trends of people in the industrial and commercial circles at that time, and to answer the practical problems of production in the industrial and commercial circles. When major events occur and important policies are i

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24

Taban, Olivera. "Images and Consumers in Arabic Advertising: New Paradigms of Commercial Communication, an Approach to Ethnic Publicity." International Journal of Interdisciplinary Social Sciences: Annual Review 5, no. 6 (2010): 351–60. http://dx.doi.org/10.18848/1833-1882/cgp/v05i06/51753.

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25

Amevinya, Gideon S., Wilhemina Quarpong, and Amos Laar. "Commercial food advertising on the campus of Ghana’s largest University." World Nutrition 11, no. 2 (2020): 57–73. http://dx.doi.org/10.26596/wn.202011257-73.

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Background  Non-Communicable Diseases (NCDs) are a leading cause of death globally. NCD mortality attributable to unhealthy food environments (FEs) is significant. Heavy marketing of unhealthy foods is an important contributor to unhealthy FEs. Aims  We examined the extent of commercial food advertising, messaging, and signage on the campus of Ghana’s oldest and largest university. Methods We cross-sectionally collected data on all sighted advertisements. Advertisements/signage were categorised as food or non-food adverts, and as healthy or unhealthy (if they were

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26

Pochet, Sophie. "Quelles attitudes possèdent les futurs publicitaires envers la publicité et son éthique ? Analyse compréhensive des représentations sociales d’un corpus d’étudiants." Revue Communication & professionnalisation, no. 5 (December 5, 2017): 94–121. http://dx.doi.org/10.14428/rcompro.vi5.903.

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Cet article présente les résultats d’une étude menée sur 24 étudiants en Publicité et communication commerciale. L’investigation possède deux objectifs liés : premièrement, distribuer ces étudiants parmi des catégories d’attitudes par rapport à la publicité et son éthique et, en second lieu, sur base des mêmes données récoltées, présenter des propositions pour l’établissement d’un dispositif d’éducation critique à la publicité. Au moyen d’un entretien individuel semi-directif alliant l’approche compréhensive et la méthode du tri de cartes, les étudiants ont été confrontés à un tour des représe

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Costa, Suzane Mota Marques, Paula Martins Horta, and Luana Caroline dos Santos. "Analysis of television food advertising on children's programming on "free-to-air" broadcast stations in Brazil." Revista Brasileira de Epidemiologia 16, no. 4 (2013): 976–83. http://dx.doi.org/10.1590/s1415-790x2013000400017.

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OBJECTIVE: To analyze the content of television food advertising on Brazilian 'free-to-air' broadcast stations during children's programming. METHODS: This is a descriptive study which evaluated the content of food advertising between 08:00 a.m. and 06:00 p.m. on three Brazilian 'free-to-air' broadcast stations (A, B and C). Data collection was performed during 10 week days and weekends. Food advertising was organized according to the food group classification from the Food Guide for the Brazilian Population. The annual exposure to food advertising was obtained considering the national childre

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Pamment, James, and Cecilia Cassinger. "Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign." European Journal of Cultural Studies 21, no. 5 (2018): 561–74. http://dx.doi.org/10.1177/1367549417751152.

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The Swedish Number is a 2016 marketing campaign by an independent tourist association that relies heavily on a developing heritage of Swedish nation branding initiatives. It uses media technologies to encourage citizen participation in promoting Swedish values, partly for the purpose of showing the country’s authentic side and partly for generating publicity. This article conducts a case study of the campaign in order to explore the ways in which media technologies were used to circulate tropes originating in the official nation brand in the service of a commercial interest. We argue that Bran

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Jiang, Aichun, Qian Zhong, Yan Wang, Yibin Ao, and Chuan Chen. "Influencing Factors of Commercial Energy Consumption Intention of Rural Residents: Evidence from Rural Chengdu." Energies 14, no. 4 (2021): 1010. http://dx.doi.org/10.3390/en14041010.

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With rapid rural urbanization and new rural construction, the commercial energy consumption of rural residents shows a trend of rapid growth, and China’s rural areas are also faced with environmental challenges brought by the increase of commercial energy consumption. China’s commercial energy consumption behavior of rural residents has also undergone tremendous changes. However, scholars have neglected the research on rural residents’ commercial energy consumption intention from a micro perspective. Therefore, this study takes the 5 villages in Chengdu out of the 100 representative villages i

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30

Gallopel, Karine. "Contributions affective et symbolique de la musique publicitaire : Une étude empirique." Recherche et Applications en Marketing (French Edition) 15, no. 1 (2000): 3–19. http://dx.doi.org/10.1177/076737010001500101.

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La majorité des recherches réalisées en marketing sur la musique publicitaire l'a abordée comme un stimulus remplissant une fonction affective au sein d'une annonce commerciale. Or une incursion dans les domaines de la musicologie, de la psychologie et de la philosophie indique que la musique est dotée d'un pouvoir évocateur indéniable, pouvoir sur lequel s'appuient les annonceurs pour doter leur marque de valeurs symboliques prisées par le consommateur. L'objectif de cet article est de vérifier empiriquement qu'à côté de sa fonction affective traditionnelle, la musique tient également un rôle

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Ivanova, Tatyana V. "THE USE OF A PATENT BY CO-AUTH ORS AND HEIRS FOR COMMERCIAL PURPOSES AND SOME ISSUES OF PUBLICITY IN PROCEEDINGS RELATED TO DISPUTES OVER INTELLECTUAL RIGHT PROTECTION." Law of succession 3 (October 8, 2020): 24–27. http://dx.doi.org/10.18572/2072-4179-2020-3-24-27.

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The article considers certain situations that arise while using a patent for an invention by co-authors and successors and some issues of publicity in legal disputes over the protection of intellectual property rights. The invention created by a team of authors serves as the basis for the association of co-authors in an organization aimed at the commercial use of a patent. The exclusive right to a patent shall transfer to the successors, but the right to membership in the organization where the patent was supposed to be used may not be transferred, in which case the successors shall have limit

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PHAM, Quan Minh, Thuy Huong Thi LE, Toan Quoc TRAN, et al. "Initial study on SARS-CoV-2 main protease inhibition mechanism of some potential drugs using molecular docking simulation." Vietnam Journal of Science and Technology 58, no. 6 (2020): 665. http://dx.doi.org/10.15625/2525-2518/58/5/14914.

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The infection by the new coronavirus SARS-CoV-2 (called as COVID-19 disease) is a worldwide emergency, however, there is no antiviral treatment or vaccine until now. The crystal structure of SARS-CoV-2 main protease has been made publicity in the Protein Data Bank recently. Many efforts have been conducted by scientists including the use of several commercial medicines, however, understanding at atomic level how these compounds prevent SARS-CoV-2 protease is still lacking. In this context docking protocol was employed to rapidly estimate the binding affinity and binding pose of six drugs on th

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Gao, Xin, Hong Chen, Yuyi Chen, Yuyang Feng, Zixuan Cai, and Hong Cheng. "Suggestions to Alleviate the Financing Risks of Family Farmers: Based on the Investigation Report of Pig Farmers in Jiulongshan Town, Kaizhou District, Chongqing." Financial Forum 9, no. 2 (2020): 87. http://dx.doi.org/10.18282/ff.v9i2.876.

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<p>In 2013, the Central Document No. 1 first proposed the concept of "family farm". As an important part of rural economic development, family farms have increasingly significant financing risks. The No. 1 document of the 19th National Congress of the Communist Party of China in 2018 proposed a strategy to overcome poverty and achieve rural revitalization. Therefore, it is of great value and significance to study the financing risks of family farmers and explore solutions. This article is based on an in-depth investigation and analysis of the farm development status, land circulation, an

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Védrine, Hélène. "Adverts in ‘Little Reviews’ (1890–1930): Networks, Poetry and Design." Journal of European Periodical Studies 1, no. 2 (2016): 87. http://dx.doi.org/10.21825/jeps.v1i2.2648.

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Between the 1880s and the 1920s, advertising proved fundamental to art and literature reviews since it fostered a new link between visual and consumerist culture. This article is based on fin de siècle and avant-garde magazines read in dialogue. It samples French and Belgian magazines illustrating innovations to 1880s periodicals and 1920s modernist magazines. The paper highlights the use of visual techniques in advertisements (page design, typography, etc.) that strengthen aesthetic and political stances. Advertising rhetoric masks aesthetic manifestos but also social and political agenda, re

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Bourne, Clea. "Fintech’s Transparency–Publicity Nexus: Value Cocreation Through Transparency Discourses in Business-to-Business Digital Marketing." American Behavioral Scientist 64, no. 11 (2020): 1607–26. http://dx.doi.org/10.1177/0002764220959385.

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This article engages with the critical study of contemporary publicity by examining transparency as a strategic project to platformize financial services. The article contributes to understandings of transparency as value cocreation in business-to-business markets. Through field-level discourse analysis, the article shows that transparency is contingent primarily on the nature of the market, in this case, a platformized industry, which valorizes transparency as part of a regime of data sharing and open access. Transparency is further contingent on the market actor: actors with lesser status an

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Liu, Meiting, and Aki Koivula. "Silver Spoon and Green Lifestyle: A National Study of the Association between Childhood Subjective Socioeconomic Status and Adulthood Pro-Environmental Behavior in China." Sustainability 13, no. 14 (2021): 7661. http://dx.doi.org/10.3390/su13147661.

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Based on the life history theory, this study is aimed at examining the associations among childhood subjective socioeconomic status, adulthood pro-environmental behavior, and commercial insurance purchase. We used the data from the 2013 Chinese General Social Survey (CGSS2013) and obtained a sample of 11,172 respondents, with ages ranging from 18 to 97 years old. The respondents were selected using multistage stratified sampling. Correlational, mediational and moderational analyses were conducted using SPSS. The results show that the childhood subjective socioeconomic status is positively asso

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Hull, Gordon. "Privacy, People, and Markets." Ethics & International Affairs 33, no. 4 (2019): 499–509. http://dx.doi.org/10.1017/s0892679419000492.

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AbstractMost current work on privacy understands it according to an economic model: individuals trade personal information for access to desired services and websites. This sounds good in theory. In practice, it has meant that online access to almost anything requires handing over vast amounts of personal information to the service provider with little control over what happens to it next. The two books considered in this essay both work against that economic model. In Privacy as Trust, Ari Ezra Waldman argues for a new model of privacy that starts not with putatively autonomous individuals bu

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Aseeva, Irina. "PRIVACY PROBLEM IN A DIGITAL EPOCH." Studies of Science, no. 1 (2020): 36–50. http://dx.doi.org/10.31249/scis/2020.00.03.

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Being an inalienable right of a citizen of a democratic state, the right to privacy of life in the digital age is exposed to constant intrusions and encroachments. Private life is becoming an object of interest for the public, state intelligence agencies, commercial organizations, and crime, who have received the opportunity through information and communication technologies not only to look after a person through correspondence and analysis of personal data, but also to manipulate consumer choice, generate demand, track movements and contacts. At the same time, as the results of sociological

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Sharma, Rajesh Shankar, and N. S. Bhalla. "Comparative Analysis of Retail Banking Promotional Measures- A study of customer perception towards promotional strategies adopted by Indian Commercial Banks." Scholedge International Journal of Management & Development ISSN 2394-3378 3, no. 11 (2017): 185. http://dx.doi.org/10.19085/journal.sijmd031101.

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In today’s competitive financial world, each financial institution is trying hard to get the maximum share in terms of profit, sales and customers. A customer may be salaried or self employed. Irrespective of the profession, he/she requires banking services like a requirement of loan, services of foreign exchange, safe deposit of money etc. In order to meet and exceed customer’s expectations, Indian banks offer customized banking products. Bank main objective is to get new customer and to retain the existing one. In order to attract new customers, banks are adopting various promotional measure

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Palm, Peter. "Measuring customer satisfaction: a study of the Swedish real estate industry." Property Management 34, no. 4 (2016): 316–31. http://dx.doi.org/10.1108/pm-08-2015-0041.

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Purpose – The purpose of this paper is to identify the strategies of formal customer evaluations and the use of satisfied customer index in the Swedish commercial real estate industry. Design/methodology/approach – This research is based on an inventory of 24 commercial real estate companies use of formal customer evaluations and an analysis of 15 interviews with top-level managers in the Swedish commercial real estate sector. Findings – Only half of the companies included in the study conduct formal evaluations, although they are considered to work customer oriented. Two different strategies

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Moreno-Castro, Carolina. "Magic ingredients and clinical tests in commercials as advertising strategies." Comunicar 14, no. 27 (2006): 123–28. http://dx.doi.org/10.3916/c27-2006-19.

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In this paper we analyse several television commercials shown on Spanish national TV channels. There are two different kinds of advertising slogans to increase credibility of the advertised products: spots which make reference to nmagic ingredientsn, which are subject to trends and designed to make the target audience fantazise about the characteristics of these products; and secondly, we detect a growing number of advertisements which make reference to the product having been scientifically tested. However, complaints by consumers' organisations and the scientific community are on the rise co

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Yashkina, Oksana, and Mykyta Saveliev. "The strategies of the Internet-Marketing instruments choice in accordance with the business model of the company on the web." Marketing and Digital Technologies 5, no. 2 (2021): 75–83. http://dx.doi.org/10.15276/mdt.5.2.2021.7.

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The aim of the article is to classify and form strategies of the commercial companies’ and non-commercial organisations’ promotion on the web. The results of analyses. During the analyses of the business models on the web, there were distinguished next possible strategies of the Use of Internet-Marketing instruments: Narrow specialization strategy – this strategy is appropriate for the companies, that want drive narrow specialized traffic to the web-resource. Narrow specialized clicks on the web-resource are specified requests of the user, that could contain professional terms. This kind of us

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De Pedro Ricoy, Raquel. "Beyond the Words." Babel. Revue internationale de la traduction / International Journal of Translation 42, no. 1 (1996): 27–45. http://dx.doi.org/10.1075/babel.42.1.04ped.

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ABSTRACT It can be argued that the most elementary message behind every commercial advertisement is 'Buy this', or, alternatively, 'Use this'. In consequence, we should perceive all the different adverts devised to promote a given article worldwide as interpretations of this single, basic message. The form given to this message when it was first conceived and devised, i.e. the images, the sounds, and the words that conform the proto-advert, will be subject to various changes or alterations in order to target different markets in the most effective manner. All the different forms under which th

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Irawan, Dasapta, Astadi Pangarso, Ilham Ridlo, and Anis Fuad. "Telaah bibliometrik pola penyebaran pengetahuan tentang COVID-19 di dunia." Jurnal Matematika dan Sains 25, no. 2 (2020): 33–38. http://dx.doi.org/10.5614/jms.2020.25.2.2.

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The COVID-19 pandemic is a human tragedy of this century. All countries in the world are racing against time to fight the spread and deadly effects of this virus. This paper is a short meta analysis (short/rapid communications) literature review of COVID-19 / NCOV / Corona Virus in the Scopus, Dimensions, Lens, and Europe PMC database. We aim to find out the profile of publications about Corona Virus in the world, and do a short assessment using the prin-ciples of open access in knowledge distribution. The method used is literature review using commercial and non-commercial databases which are

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Lovell, Rachel, Misty Luminais, and Karen Coen Flynn. "Structural Misgendering Of Transgender Sex Workers in Chicago Via Mug Shots? A Case Study Of Practicing in the Social Sciences." Practicing Anthropology 40, no. 1 (2018): 48–52. http://dx.doi.org/10.17730/0888-4552.40.1.48.

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This article is a case study of practicing in the applied social sciences and explores vital methodological questions at the intersection of sex work, gender identities, sex, and police policy in the context of criminalization. Specifically, how do we conduct research via public, quantitative data on transgender individuals who are not able to self-identify? The project arose from the observation of what were potentially transgender sex-workers' mug shots on a police website used to publicize the arrests of johns buying commercial sex. Our findings complement the literature on sex work in the

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Cwynar, Christopher. "NPR Music: Remediation, curation, and National Public Radio in the digital convergence era." Media, Culture & Society 39, no. 5 (2016): 680–96. http://dx.doi.org/10.1177/0163443716674362.

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This article considers National Public Radio’s (NPR) relationship with music and the web. I argue that the NPR Music project has successfully leveraged NPR’s perceived autonomy from commercial factors, sophisticated cultural sensibility, established audience, and unique network of member stations to become an important curator of music-based radio and music itself. Building on an emerging discussion of the politics of curation and publicity in the social media and streaming paradigm, this article extends the concept of ‘soundwork’ to argue that national public media organizations must increasi

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Summers, Robert. "Confocal Microscopy Listserver." Microscopy Today 2, no. 9 (1994): 8. http://dx.doi.org/10.1017/s1551929500067626.

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The Confocal microscopy listserver discussion group was put on the air over 5 years ago by Don Parsons (Albany), Steve Paddock (Wisconsin), P.C. Cheng (Buffalo) and me at the suggestion of Parsons that there should be an open discussion forum for this rapidly developing technology. Parsons is an expert in infomatics (among other things) and appreciated the potential of the “mail reflector” concept at an early stage in its development.Listserver groups were pretty uncommon then but we figured that since we were dealing with digital microscopists, most of those interested would have computers an

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Weaver, Adam. "Statistics, publicity and industry intervention: Changing depictions of the Chinese outbound travel market in New Zealand newspapers." Tourism and Hospitality Research 18, no. 3 (2016): 367–77. http://dx.doi.org/10.1177/1467358416666138.

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Recent socio-economic gains made by China have transformed the country into an enormous outbound travel market for destinations such as New Zealand. Various official statistics that pertain to this market are produced for the purposes of evaluating its behaviour and affirming its commercial value. An analysis of articles published in New Zealand newspapers demonstrates that media-disseminated statistics are used to assess the capabilities of the Chinese outbound travel market, reflect a desire for objective measures and can be broadly associated with a series of managerial interventions. Conne

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WOODARD, JAMES P. "Pages from a Yellow Press: Print Culture, Public Life and Political Genealogies in Modern Brazil." Journal of Latin American Studies 46, no. 2 (2014): 353–79. http://dx.doi.org/10.1017/s0022216x14000030.

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AbstractAn examination of the Brazilian newspaper O Combate, this article accomplishes four goals. First, it defines the politics of a periodical long cited but little understood by historians. Second, it documents O Combate's place, alongside other ‘yellow press’ outlets, in the making of a ‘public sphere’ in São Paulo. Third, it situates the same publications' role in the bringing into being of a more commercial, publicity-driven press, which would shed the yellow press's radicalism and abet the collapse of the public sphere of its heyday. Fourth, it suggests that O Combate's radical republi

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Mlađenović, Nikola. "The Bias of Mediatization: Utopia in Charlottesville." Mediatization Studies 3 (October 16, 2019): 69. http://dx.doi.org/10.17951/ms.2019.3.69-81.

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<p>The paper reconstructs Harold innis’ idea of media’s bias. It is argued that media construct a view of the future in line with temporalized Platonism that excludes people that belong to the past. The clash of statues and media in Charlottesville presented mediatization as a progressive but not dialectical force. Statues and media did not check each other’s biases. Media embody the confrontation of authority and publicity (Habermas) or the Enlightenment and Absolutism (Koselleck). After the neoliberal commercialization, the Enlightenment acquired the form of utopian future that confron

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