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Dissertations / Theses on the topic 'Railway tourism'
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Wang, Yun Summer, and 王筠. "Love to the eternity : eco-tourism design along Qinghai-Tibet railway." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207151.
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Transportation is an integral par t of the tourism industry. It is largely due to the improvement of transportation that tourism has expanded. The impacts on the ecology, degradation of destination sites, tourist experience, and economy has called for a better management of this resource. Transportation can be divided into two parts. One is the mobility infrastructure such as railway and highway, connecting and sometimes dividing the tourism destination. And another is site infrastructure which is in the tourism destination and guides the tourists to explore the place.
Few places are as globally significant as the Tibetan Plateau, writes Daniel J Miller. Understanding this means looking at the region from a holistic, ecological standpoint. It has huge biodiversity resource and stores a lot of ice on the mountain. Religious affect this area so that it can remain in the harmony of the people and the nature.
The Qinghai-Tibet railway is built for the policy or economic reason after is construction finished in 1st of July, 2006. This transportation greatly changed this area. The tourists’ trend increases 30% in Qinghai and 40% in Tibet in 2007. The income of the tourism also increased.
Then the conflict occurred, on the ecological aspect: the wildlife, the One is the stepping destroy by the tourist which may cause soil erosion or vegetation destroy. And the social aspect, tourism reform the local people’s life, increases their income but also challenges the line of their religious faith.
The stations along the railway became my focus point. They were like the start point, we can see the government intention, and the economic opportunity. In the meanwhile, it could also be the pollution resource and damage beginning. We can’t just simply stop people from going there. Since the railway is just like a window, advertising the beautiful landscape.
If the station can’t access, people will find another way to access, in an uncontrolled way. So it is also an opportunity for expressing a new definition of tourism. Education, love, ecotourism. To make the place love for the people, so that they will have the ownership, they want this landscape keeps forever, so that it be an eternity.
My thesis is trying to reach a more sustainable way to develop tourism in this very sensitive area, to create a couple of well-designed station stops which does strict (no access) protection for these areas. My intention is to create a system that combines education and the exploration in tourism.published_or_final_version
Architecture
Master
Master of Landscape Architecture
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Brümmer, Laurika. "The NZASM Tourist Precinct : Tourism Interventions as Catalyst to re-Establish the Cultural Significance of Historic Railway Housing in Pretoria CBD." Diss., University of Pretoria, 2018. http://hdl.handle.net/2263/63628.
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The number of single-family residences in the Nederlandsche Zuid-Afrikaansche Spoorweg- Maatschappij (NZASM) heritage area, to the east of the Pretoria Train Station, has decreased over recent years. Due to the pressures of the Tshwane Compaction and Densification Strategy (2005) and the addition of high rise apartment blocks positioned between the houses, the area’s density is certain to increase further and the future of these heritage structures are in jeopardy. A fragmented urban environment has resulted, which is further emphasised by the discrepancy in scale and density of the built structures.
The few remaining houses have been altered in varying degrees to suit the needs of their occupants, with no regard to their heritage value in most cases. An approach to maintain the cultural and historical value of the area would be to introduce a new function which would attract diverse visitors in a bid to regenerate the area. As a catalyst to generate interest, tourist interventions are proposed in and around selected houses, with the intention of stitching the fragmented urban fabric from the interior outwards. The vision for the site is to create the NZASM Tourist Precinct, with different amenities and accommodation options for tourists.Mini Dissertation MInt(Prof)--University of Pretoria, 2018.
Architecture
MInt(Prof)
Unrestricted
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Macedo, Marta Sofia Simões Costa Marques. "Património ferroviário do Douro." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/18207.
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Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Urbanismo apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.Em Portugal, cada vez mais se tem levantado questões de salvaguarda e conservação do Património construído. Num cenário actual de abandono e degradação, assistimos a perdas essenciais de elementos da nossa história. Assim acontece com o Património Ferroviário que se encontra desactivado. O seu abandono perceptível não esconde a estagnação que as regiões adjacentes tiveram como consequência. O caso da linha férrea do Douro, em parte desactivada, é um desses exemplos. Sem esta estrada de ferro, o Douro não seria o que é hoje, sendo a grande alavanca para o progresso desta região pobre, mas produtora de grandes riquezas. Nas suas origens, há mais de 150 anos, o comboio rasgou a Paisagem duriense e deixou marcas identitárias do trabalho árduo do Homem. No entanto, nos dias que correm, o seu traçado desactivado tem caído no esquecimento, sendo ignorada esta mais valia territorial que outrora conferia à linha do Douro um carácter internacional. Nesta investigação, pretende-se estudar o impacto da reactivação do troço abandonado entre Côa e Barca d’Alva. A proposta teve em consideração a fragmentação do território ao longo do traçado, elaborando uma estratégia para Barca d’Alva, a última estação ferroviária em terras portuguesas. A proposta de desenvolvimento redesenha este lugar, trazendo novos usos e vivências. Pretende responder às necessidades dos seus moradores e atrair novos públicos, apoiados pelo turismo rural cada vez mais presente no território duriense.
ABSTRACT: There is increasingly attention to issues related to preservation and conservation of built heritage in Portugal. Now facing a state of abandonment and degradation, we are witnessing significant losses of elements in our history. This is happening with our Railway Heritage which is today mostly deactivated. Its abandonment is notorious and does not let hide the consequent stagnation of adjacent regions. The railway in Douro, partly deactivated, is a representative example. Without this railway, Douro would never been what it is today. Transportation by train was the great booster for progress in this region, which was poor but became producer of great riches. During its origins, which date back more than 150 years, the train rushed through Douro’s landscape and left strong identity marks of its population’s hard work. However, nowadays, this deactivated route has fallen into oblivion, a crucial landmark which once gave Douro its international status is now ignored by most. This investigation seeks to study the impact caused by reactivating the abandoned section between Côa and Barca d’Alva. The proposal takes into account the fragmentation of the territory along the route, and points out a specific strategy for Barca d’Alva, the last railway station in Portuguese territory. The development proposal redesigns this place, bringing new uses and experiences. It aims to respond to its inhabitants needs at the same time as it attracts new public supported by rural tourism which is increasingly present in Douro’s territory.
N/A
4
Sheedy, Erin. "Performing the Canadian "Mosaic": Juliette Gauthier, Florence Glenn, and the CPR Festivals of Quebec City." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31826.
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The Quebec City festivals of 1927 and 1928 represent a unique instance of close collaboration between prominent figures in Canadian musical and cultural history, John Murray Gibbon and Marius Barbeau. Based on Anglocentric concerns for a unique Canadian identity and corresponding school of composition, the festivals served as points of contact between many artists and performers, including Juliette Gauthier and Florence Glenn. An analysis of specific performances at the CPR festivals and over the course of Glenn and Gauthier’s respective careers showcase how racialized attitudes towards Indigenous populations, and the static conceptualization of French-Canadian folk culture were navigated to perform “Canadian folksong.”
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Stigliano, Beatriz Veroneze. "Participação comunitária e sustentabilidade socioambiental do turismo na vila ferroviária de Paranapiacaba, S.P." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/90/90131/tde-02062011-074942/.
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Esta pesquisa, de natureza qualitativa e caráter teórico-prático, alicerça-se nas técnicas de observação, entrevista (com base em história oral), análise de documentos e no referencial bibliográfico. O interacionismo simbólico reflete a postura teórica adotada, de valorização do ponto de vista do sujeito. Trabalha-se com as categorias: sustentabilidade, paisagem, patrimônio e comunidade. Seu desenvolvimento define-se na qualificação da paisagem cultural e do turismo sustentável. Tem-se como objeto de pesquisa as representações da comunidade local da vila ferroviária de Paranapiacaba com relação às transformações ocorridas relativas à patrimonialização e à menor influência da atividade ferroviária - e o envolvimento com o turismo na localidade. Em uma abordagem multidisciplinar, utilizam-se conceitos de diversas ciências - Geografia, Sociologia, Antropologia, Psicologia Social -, além de subsídios de estudos sobre Turismo. Como resultados, verificou-se que a comunidade participa da atividade turística desenvolvida em Paranapiacaba, entretanto, essa participação, atualmente, é marginal: dá-se, sobretudo, no nível operacional, não no patamar das decisões quanto aos rumos do setor. Em termos teóricos, propõe-se a aproximação do conceito de paisagem cultural aos estudos do turismo, no contexto da sustentabilidade socioambiental.This theoretical-practical qualitative research was developed based on several techniques, such as observation, interviews (oral history), and documental analysis. The symbolic interactionism reflects the theoretical approach adopted in valuing the research subjects´ point of view. Categories analyzed were: sustainability, landscape, heritage and community. Its development was defined in the context of cultural landscape and sustainable tourism. The main focus of this thesis was on the representations of the local community of Paranapiacaba, a railway village, in relation to the transformations that have occurred, mainly related to the heritage and the declining influence of railroad activity, and their role in the tourism activity. In a multidisciplinary approach, concepts of several sciences - Geography, Sociology, Anthropology, Social Psychology were used, as well as studies in the tourism and leisure field. As a result, it was found that the local community participates in the activity, however, their participation is, mainly, at the operational level, not at the strategic decision-making level. In theoretical terms, this study suggests approaching the concept of cultural landscape in tourism studies, related to the context of social-environmental sustainability.
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Lee, Pui-fong Eric. "Alliances & networks : a path to success in airport railway /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18831527.
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Thompson, Josef Evan Matthew. "A master whose heart is in the land : picturing the tourist utopia of the Great Western Railway 1897-1947." Thesis, University of York, 2011. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.556278.
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This thesis examines the images of landscapes and locations used by the Great Western Railway Company (GWR) in their advertising and publicity material from 1897 to 1947. It argues that the GWR made sophisticated use of such images and used landscape imagery as a way, not only to appeal to a wide and varied audience of tourists and potential travellers, but also to construct a deep historical context for the company; this historical context reinforced the company's authority and echoed their paternalistic management practices at the time. The research challenges the idea that the 'motoring pastoral' of the inter-war period and beyond was a unique phenomenon by demonstrating that the GWR' landscape imagery can be viewed as a 'railway pastoral'. Such a notion pre-dates the widespread introduction of the motor-car and influenced the imagery associated with motoring that was to become so popular from the 1920s on. It argues that the motoring pastoral owes a significant debt to the railway's picturing of landscapes that came before it. The thesis puts forward the concept of the 'tourist utopia' whereby landscapes and locations were portrayed in a highly idealised manner thus highlighting the difference between the experiences on offer to the tourist and the everyday world of work. The tourist utopia of the GWR was characterised by a marked heterogeneity insofar as several differing portrayals of landscapes such as rural, historical or technological, could co-exist within the same geographical location. Such heterogeneity, it is argued, reflects the marketing practice of market segmentation and demonstrates that the marketing of mobility in Great Britain was well developed in the years prior to 1914 and continued to develop during the inter-war period.
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Kejklíčková, Markéta. "Komparace železničních dopravců České republiky a Švýcarska se zaměřením na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136287.
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Thesis compares Czech railway passenger transport with Swiss railway transport for the purpose of more effective use of railway transport in domestic and incoming tourism of the Czech Republic. According to chosen standards are analysed Czech Railways and Swiss Railways with respect to quality and variety of provided services, prices, ways of ticket sales, trains and promotion. Research shows how Czech tourists use services of Czech Railways and how they like them.
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Afonso, José Leonardo Marcelo. "Potenciais impactos socioeconômicos e ambientais na ativação de trem turístico na Zona da Mata Mineira." Universidade Federal de Juiz de Fora (UFJF), 2017. https://repositorio.ufjf.br/jspui/handle/ufjf/4667.
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Segundo o Ministério do Turismo (2013), dentre os diversos tipos de turismo existentes no Brasil, muitos estão ligados diretamente à cultura do transporte ferroviário, utilizando o trem como meio de locomoção entre localidades e, também, como herança cultural. A preservação do transporte ferroviário de passageiros ocasiona ainda em ações para a revitalização de espaços e edificações históricas pois ambas se conectam em prol do resgate da memória passada, nos fazendo observar o presente e ajudando a planejar o futuro. Considerando a hipótese da ativação de uma linha férrea em uma determinada região, devemos prever quais os possíveis impactos que serão causados para garantir um desenvolvimento regional equilibrado, guiados pelas diretrizes básicas da sustentabilidade. A proposta deste trabalho visualiza a possibilidade de se implantar um trem turístico na região da Zona da Mata Mineira, na microrregião de Juiz de Fora, compreendendo as características socioeconômicas dos munícipios envolvidos na ativação de uma possível nova linha férrea. Prevê, ainda, os potenciais impactos socioeconômicos e ambientais na região, criando uma outra hipótese do quão multimodal uma estrutura ferroviária poderá se desenvolver a longo prazo. Através de uma revisão bibliográfica voltada para o setor ferroviário no Brasil, elucida-se o panorama atual das ferrovias no país bem como os atuais trens turísticos operantes. Em um segundo momento da pesquisa, o levantamento de dados socioeconômicos dos municípios envolvidos no recorte espacial da pesquisa e de que forma a cultura ferroviária atualmente se faz presente neles, ajudam a sugerir a rota do novo trem baseada, também, em conceitos urbanísticos aplicados, para que se consiga visualizar os possíveis impactos que podem ser causados na região.
According to the Ministry of Tourism (2013), among the various types of tourism in Brazil, many are directly linked to the culture of rail transportation, using the train as a means of locomotion between localities and also as cultural heritage. The preservation of rail transport also leads to actions for the revitalization of historical spaces and buildings because both connect in favor of the rescue of past memory, making us observe the present and helping to plan the future. Considering the hypothesis of the activation of a railway line in a given region, we must predict what possible impacts will be caused to ensure a balanced regional development, guided by the basic sustainability guidelines. This work intends to visualize the possibility of establishing a tourist train in the region of Zona da Mata Mineira, in the Juiz de Fora microregion, comprising the socioeconomic characteristics of the towns involved in the activation of a possible new railway line. It also foresees the potential socioeconomic and environmental impacts in the region, creating another hypothesis of how multimodal a railway structure could develop in the long term. Through a bibliographical review focused on the railroad sector in Brazil, the current panorama of the railways in the country as well as the current operant tourist trains are elucidated. In a second moment of the research, the socioeconomic data collection of the cities involved in the spatial analysis of the research and how the railway culture is currently present in them, help to suggest the route of the new train based, also, on urbanistic concepts applied, to be able to visualize the possible impacts that can be caused in the region.
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Morlier, Hélène. "Les guides-Joanne (1841-1919) : généalogie, hégémonie et renaissance d’une collection nationale de guides touristiques." Thesis, Paris, EHESS, 2019. http://www.theses.fr/2019EHES0102.
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Cette recherche porte sur la collection de guides de voyage Joanne qui fut célèbre pendant plusieurs décennies avant de devenir les guides Bleus en 1919. L’enjeu est de comprendre sa généalogie, son développement et sa transformation, en prenant en considération les espaces géographiques concernés : l’Europe du XIXe siècle et du début du XXe siècle.Ce travail s’inscrit dans une démarche pluridisciplinaire : cette recherche est principalement historique, mais contient aussi une forte dimension géographique, tout en faisant souvent appel à l’histoire de l’art, l’archéologie, la littérature et l’histoire des techniques.Dans un premier temps, comme la collection des guides Joanne n’est pas née ex-nihilo, il faut comprendre pourquoi la Librairie Hachette a racheté en 1855 des guides portant le nom de Richard. Pour cela, il faut se plonger dans l’histoire des guides Reichard nés à la fin du XVIIIe siècle. Il convient ensuite de saisir la généalogie des acquisitions de guides existants qui a abouti à la création de la Bibliothèque des chemins de fer, distribuée dans les kiosques de gares. Dans un second temps, l’histoire des guides-itinéraires à la couverture bleu de Prusse est retracée, en tenant compte des évolutions techniques de l’imprimerie et en les replaçant dans leur contexte historique et concurrentiel. En effet, cette abondante production française est comparée à celle de ses homologues anglais (Murray) et allemand (Baedeker), ces derniers présentant une menace commerciale avec leurs guides en français, mais aussi une émulation. Dans un troisième temps, sont présentées les séries dérivées des guides-itinéraires qui démontrent le perpétuel souci d’adaptation des guides Joanne à leur public et aux évolutions des manières de voyager liées aux développements des transports ferroviaire et automobile avant la rupture de la Première Guerre mondiale. La mutation qui aboutit à la naissance des guides Bleus est analysée. Cette recherche est clôturée par une synthèse sur les apports de ces guides, en les inscrivant dans leur contexte historique et dans celui de la naissance du tourisme qui devint de masse au milieu du XXe siècleThis study focuses on the “Joanne” series of guidebooks that acquired popularity several decades before it was renamed “Guides Bleus” in 1919. The aim of this work is to grasp the series’ genealogy, evolution and transformation throughout the geographical regions it dealt with, mostly 19th and early 20th century Europe. This thesis falls into a multidisciplinary approach: mainly a historical research, it also makes use of Geography as well as History of Art, Archaeology, Literature and History of techniques. As the Joanne guidebooks were not created ex nihilo, this thesis first delves into the context that pushed the editor Hachette, in 1855, to buy back a tourist guidebook series that was then called “Richard”. It is thus necessary to go back to the late 18th century and the appearance of the first "Reichard" guidebooks. It then analyses the first acquisition of guidebooks that resulted in the creation of the “Bibliothèque des chemins de fer” (Railway library), distributed in the kiosks of train stations. In its second part, this study aims to reconstruct the emergence of these guidebooks famous for their “Prussian blue” covers, taking into account technical evolutions of printing and overall competition in this domain. This brings about a comparison between the French production and its British and German counterparts, Murray and Baedeker. These series pose a serious commercial threat to the French guidebooks, but also represent a source of emulation. The third part of this work introduces the reader to the various derivatives of the Joanne series. They are seen as an example of how the guidebooks were adapted to change in travel practices and to the appearance of new forms of transport, rail and automobile, before the rupture of the First World War. The thesis hence studies the shift that brought about the “Guides Bleus”. The work ends with a synthesis of the role played by these guidebooks in their historical period as well as to the birth of mass tourism in the middle of the 20th century
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LIOU, CI-MENG, and 劉啓盟. "The Study of Railway Heritage Preservation and Cultural Tourism for Alishan Forestry Railway." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/t5ku8r.
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碩士南華大學
文化創意事業管理學系
107
Alisha's forestry railway is a miniature for Taiwan's railway industry development as well as a major milestone in railway construction technology from 19th to 20th century. In 2003, Alishan forestry railway was chosen by Council for Cultural Affairs as a candidate for World Cultural Heritage site for its great potential and definitive role in Taiwan's culture and tourism. The current study seeks to analyze Alishan forestry railway, railway culture, preservation of railway culture, cultural tourism, and other related topics in a qualitative, interview method. Various interviews were conducted with the public sector, experts and scholars, and locals to improve the understanding of Alishan forestry railway history, its development, preservation of its cultural heritage, cultural tourism and future plans. The conclusion was reached through literature reviews and secondary data analysis. In conclusion, to better preserve its cultural heritage, Alishan forestry railway needs to strike a balance between natural resources and socioeconomic development and needs to maintain the life quality of local people and to create a good image.
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Liu, Yen-liang, and 劉彥良. "THE RELATIONSHIPS AMONG RAILWAY TOURISM ATTRACTIVENESS, VISITORS'' SATISFACTION AND BEHAVIORAL INTENTION--IN CHICHI RAILWAY." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/30078131801346861958.
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碩士南華大學
旅遊事業管理學系碩士班
96
The purpose of this study discuss the railway sightseeing in Chi-Chi attraction, tourist''s satisfaction and the behavior intention, it influences a relation mutually, the research object is the tourist who aims at to take line train in Chi-Chi to come to play, adopt the random sampling method to carry on the questionnaire survey. The questionnaire content includes tourist''s basic document and the characteristic, Attraction, expectation and actual experience, satisfaction and expectation etc. five partially, the valid number of questionnaire is 589. These statistical methods applied in this study include: descriptive statistical analysis, descriptive statistical analysis, reliability analysis, one-way ANOVA, Pearson Correlation analysis, multiple regression and using importance-performance analysis (IPA) . The research findings show as following: In the factor analysis of attraction, take "the railway experience" as to attract the main factor that the tourists participates the railway sightseeing. In the one-way ANOVA analysis, the different characteristic and Traveling characteristic tourists goes sightseeing the attraction to the railway to have reveals the difference. Furthermore to Pearson Correlation analysis, attraction to expect to have to be notable and related before going, indicate when being a tourist a feeling degree for the attraction is more high, tourist for expect before going of degree also opposite more high. Know in the multiple regression, the attraction has to the satisfaction and the behavior intention notable and related , indicate when being tourists feeling degree for the attraction is more high, tourists to the overall satisfaction also more high, to the tourist''s follow-up behavior intention also more obvious; Furthermore actual experiences to the degree of satisfaction and behavior intention has reveals the correlation, show tourists at experience personally each overall satisfaction of the Chi-chi railway sightseeing also more high; to the tourist’s behavior intention of the follow-up influence also more obvious; Another experience personally to have to the behavior intention physically notable and related, show tourists at experience personally each factor physically more high up the satisfaction degree. And the satisfaction is notable and related to the behavior intention, point overall satisfaction degree for visitor more high, to railway in Chi-chi make sight-seeing trip a behavior intention be in spite of encouraging friends and relatives after and continuously, revisit, individual demand and the environment linger at all has the positive influence. After tourist''s satisfaction of expect before going of more analytical medium, the item which is subjected to tourist''s satisfaction most is "the nature to make the body and mind to feel happy" most, next is " ride bicycle strong and healthy mind and body" ; But "the railway perimeter guidepost and the illustration sign establishment" then tourists to think to be dissatisfied with most. And IPA shows "visit the historic site cultural object, broaden general knowledge" for should strengthen an improved point. In the behavior intention as for the tourist’s performance, Mostly indicated is willing to encourage the relatives and friends to come to experience, and has the revisiting of height will.
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Su, Ming Ming. "The Qinghai-Tibet Railway and Tibet Tourism: Travelers’ Perspectives." Thesis, 2007. http://hdl.handle.net/10012/3279.
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With the distinguished natural and cultural tourism resources, Tibet is undoubtedly a desirable travel destination both domestically and internationally. With the newly opened Qinghai-Tibet railway to Lhasa in July 2006, Tibet tourism development was boosted markedly due to the increased accessibility and affordability.
This study evaluates the impacts of the increased accessibility achieved through the Qinghai-Tibet railway on tourist travel decisions for, and experiences in, Tibet from travelers’ perspectives. The relative importance of the train journey in comparison with the destination experience at Tibet is also examined. A destination choice framework is proposed based on a review of previous literature. It is applied in this study to understand tourists’ travel destination choice of Tibet. A questionnaire survey was designed as the major primary data collection method to collect travelers’ perceptions on the train journey and Tibet tourism. Conducted on the train to and from Lhasa of Tibet, a total of 187 questionnaires were collected, including 82 for the pre-visit sample and 105 for the post-visit sample.
Important destination choice factors for Tibet are identified in this study. The findings also support the importance of the railway on tourists’ destination choice of Tibet and in the overall travel experience of Tibet. Expectations and satisfactions with the destination are also compared to indicate possibilities for further destination development in Tibet. This study improves the understanding of both the supply and demand sides of the tourism industry in Tibet. Both practical implications and academic implications are presented based on the major findings of this study. Contributions of this study and future research opportunities are discussed.
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Ho, Jui-Chieh, and 何睿杰. "The Success Factors of Railway Tourism for Elderly People." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3265kz.
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碩士國立中山大學
管理學院高階經營碩士學程在職專班
107
Elderly people who have the financial mean and available time are now a major target of tourism industry. Using the leisure constraint theory, this study considers the leisure constraints, travel motivations, expectations and experience when elderly people engage in railway tourism in Taiwan. Using the findings from the case study, this study provides suggestions on improvements to enhance elderly people engaging in railway tourism.
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Wu, Yi-Ching, and 吳宜靜. "The Motivation of Nostalgia Tourists: A Case Study of Tourism on the Old Mountain Line Railway." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/xg7ww7.
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碩士國立雲林科技大學
休閒運動研究所碩士班
102
This study explores the motivations and satisfaction of visitors to Sheng-Hsing Station, Miaoli, Taiwan. For this purpose, the study used a detailed survey, conducted from the 17th to the 19th of August, 2012. 13 tourists refused to answer and 5 questionnaires were invalid owing to being incomplete; a total of 571 usable responses were collected by means of structured questionnaire. This paper adopted the ‘leisure mo-tivation scale’ to measure motives. Data analyses were per-formed using SPSS 18.0. Mainly descriptive findings were shown as follows: 57.1% were female; 51.8% were married; 28.2% aged from 21 to 30 years old; 55.2% were university-level educated; 24.2% had a career in business; 28.5% live in the greater Taichung area; and 39.4% had monthly income of NT$20,001 to 40,000. Tourists’ recreational satisfaction averaged 5.35. (S.D.=1.15, N=571, range=1-7). A market segmentation approach was used to examine the Taiwan railway travel market by utilizing the push and pull motivation factor. The results of factor analysis identify 4 push and 1 pull factor dimensions. Among them, ‘Learning’ (variance=33.88%) and ‘Relaxation’ (variance =10.61%) are seen as the most important factors. A factor analysis confirmed five dimensions of ‘Learning’, ‘Relaxation’, ‘Self-actualization’, ‘Socialization’, and ‘Experience’. The finding indicates that the major tourism motivation factors were ‘To relieve daily stresses and ‘To enjoy outstanding scenery’. According to the cluster analysis result there are 4 district segments within in the railway travel market ‘Multi-purpose tourist’, ‘Experience & relaxation tourist’, ‘Self-actualization & knowledge tourist’ and ‘Casual tourist’. The findings also contribute to the tourism literature of the travel motivation and satisfaction of the railway travel market.
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Chang, Po-Sue, and 程柏舒. "Tourists’ Nostalgic Emotion and it’s Influence Factors in Heritage Tourism－A study of Old Mountain Railway." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/25029004920471491595.
Full textAbstract:
碩士亞洲大學
休閒與遊憩學系碩士班
94
At the end of the 90s, people were afraid of the advent of the end of the century; on the other hand, they looked ahead with vision for the new century, while at the same time looking back to the 20th century relentlessly. Thus, the turn of the century gave birth to retrospection and the need for contemplation of the nostalgia. The trend of retrospection is now enormous. It has become a great focus of the contemporary popular culture, and the majority of people are seeking comfort from the nostalgia. Under such circumstances, traveling provides a great relief, both physically and mentally. Therefore, what are the characteristics of these historical tourists? What are the components of the emotions that motivate looking back? What are the factors that have great impact on the emotions that hold on to the nostalgia? The objective of this research is to study the characteristics of the historical tourists, and to gain a better understanding of the emotions that cling to the nostalgia and their influences. This research adopted the method of the literature review, in which to structuralize relations between the emotions that cling to the nostalgia and their influences. There are three categories of the emotions that cling to the nostalgia; and they are: the space of the nostalgia, the time of the nostalgia and the emotion of the nostalgia. As for the influences, they are tourist motive, tourist attitude, tourist preference, age, revisit frequency, feelings of being overcrowded and so on. This research was conducted at the sampling locations around the Sheng Shing train station of the Miaoli nostalgia mountain-line on March, 2006. The number of returned valid questionnaires is 201. Based on this research, the ratio of the male and female historical tourists is quite equal, and the age group varies from the year of 1971 to 1980 as the main tourist group. Within this main tourist group, those with education have attained at least the college level, and as far as their marital status is concerned, most of them are childfree. They are classified as the middle class, with a monthly income of less than NTD $40,000. The emotions that cling to the nostalgia, within the historical tourists, consist of the three elements of space, time and emotion. They include contemplating the nostalgia time zone through the usage of symbols to represent the space in the nostalgia in order to show an ideal state of the world; however, the emotions that cling to the nostalgia also involve positive emotions, such as coziness and warmth, as well as the serenity that brings valuable leisure, and which all men are pursuing. The factors that impact the emotions from the nostalgia of a tourist are tourist motive, tourist attitude, and tourist preference. The research also indicates that age has a positive influence on the emotions from the nostalgia, but the factors of overcrowding and revisit frequency have a negative impact on it.
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Chen, Kuan-Yu, and 陳冠羽. "A Study on the Relationships among Railway Tourism Attraction, Tourists' Experiential Valua and Revisiting Intention in Jiji." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/47911661880652065081.
Full textAbstract:
碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
102
The purpose of research investigates the present situation among Railway Tourism Attraction, Tourists’ Experiential Value and Revisiting Intention, and through questionnaire survey to understanding the tourists’ feeling. Using convenient sampling in the research, sent out 400 questionnaires altogether, acquired 393 effective questionnaires, response rate was 98.25%. All these data was analyzed by statistical methods such as Item Analysis, Factor Analysis, Reliability Analysis, Descriptive Analysis, t-test, One-way ANOVA and Regression Analysis etc. The result of study was found： 1. The main tousists were evenly distributed between men and women, aged between 21~30, unmarried, university/college, occupation were services, personal monthly income between NT＄20,001~30,000, and the first visit. 2. Tourists, in Jiji Railway, were all above medium level to presentation of the three aspects Tourism Attraction, Tourists’ Experiential Value, and Revisiting Intention. 3. In the variables of age, personal monthly income, travel times, the tourists showed the significant difference in Tourism Attraction. 4. In the variables of age, education, travel times, the tourists showed the significant difference in Tourists’ Experiential Value. 5. In the variables of travel times, the tourists showed the significant difference in Revisiting Intention. 6. There are significant difference among these three aspects Tourism Attraction, Tourists’ Experiential Value, and Revisiting Intention, there are also obvious affection among them. Especially, Tourists’ Experiential Value is media-variance of Tourism Attraction, which affected Revisiting Intention. Finally, according to the results of this study, proposing some related future references and recommendations about the practical application, management and future research aspect of Jiji Railway.
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Wu, li-feng, and 吳麗鳳. "A Study of Strategic Marketing for Railway Culture and Tourism in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/71262824132390683904.
Full textAbstract:
碩士國立臺北大學
公共行政暨政策學系碩士在職專班
98
Taiwan railways have founded for 121 years, serving as the main for Taiwan inland transportation. However, because of competition between several means of transportation and the difficulty in railways transition, Taiwan Railways Administration needs to make good use its own advantageous resources, through strategic marketing to create the added value of railway culture, and to execute the development strategy for railway tourism which suits market demand. Moreover, because cultural tourism is the development trend for future, Taiwan Railways Administration needs to have new marketing strategy and execution, in order to deliver the new customer benefits, to find out and get hold of new market opportunity. The research objective of this paper is (1) to research in papers and do in-depth interviews, and to organize the railway culture and tourism resources along the railways. (2) to systematically analyze related papers and theory basis, and to construct a strategic marketing model based on CORPS mode as the core. (3) to use CORPS strategic marketing model to research on how to combine railway culture and tourism resources along railways, and to propose concrete marketing strategies for authority’s reference. This paper uses CORPS mode as the strategic marketing model, The related paper include railway culture and 5 elements of CORPS, which are customer(C), organization(O), resource(R), partner(P),and service(S).This paper will base on 5 elements of CORPS 5 set. The analysis index and base on it to design to interview questions, and interview Taiwan Railways Administration, non-governmental companies, and the related personnel of the third department. After empirical research and analysis results, the vision and goal of Taiwan Railways Administration will be proposed first. That is overall positioning of strategic marketing of railway culture and tourism resource, to create the railway tourism which has double value of mass transportation and leisure tourism. Next, the paper will provide detail suggestions for Taiwan Railways Administration on aspects, such as customer, organization, resource, partner, service, and so on. In the end, the paper will propose steps for execution for authority’s reference.
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張至覺. "Interpretive Text for Deepening Cultural Experience of Railway Tourism: Tools Establishment for Place Field Localismand Demonstration Writing of Hsinchu Railway Station." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ybm88r.
Full textAbstract:
碩士開南大學
觀光運輸學院碩士在職專班
107
Taiwan’s railway heritage is increasing in importance, as demonstrated by the government’s decsion to convert the Taipei Railway Workshop into a railway museum, the growing recognition of the cultural and aesthetic value of Taiwan’s historic railway stations, and the development of neighborhoods nearby these stations. Nonetheless, there is still need for relatively complete and systematic reference material on the subject. Such reference material could be used to assist in the preservation of railway history, to enhance the quality of railway tourism, and to increase the marketability of Taiwan’s railway heritage. In this paper I attempt to fill this gap by discussing the key issues facing the conversion of the Taipei Railway Workshop into a railway museum, while providing guidelines for creating interpretive materials which deepen vistiors’ on-site cultural heritage experience. Adopting Hwang Tichang’s perspective on Localism called ―Place Field Localism and making use of the ―attribute chart‖ this paper developed, I present a case study of the Hsinchu Railway Station. In light of the cultural experience being investigated, a qualitative research methodology is used, employing the file study approach to initiate ―Place Field Localism tools with a broad application. While reveiwing the related literature on culture, tourism, and marketing, I discovered that most studies only cover one or two of these topics, and that some merely measure certain aspects of visitors’ experience (such as perceived value, satisfaction, likelihood of revisiting, story maketing, experiment makets, or slow tourism ), and then infer that everybody will have the same response. Such approaches, however, fail to make an analysis and synthesis of the central nature of on-site cultural heritage experience. I also found that the concept of localism called ―Place Localism‖ is already well developed in the West and East, as is Hwang’s concept of ―Place Field Localism in Taiwan, and that Hwang has integrated the West and East based on his concept of ―life epistemology. This is a research approach with much potential. Thus in this research I draw on the perspectives of localism, civil engineering knowledge, and Taiwan’s civil engineering culture to formulate charts on selection and classification, an attribute chart based on of ―Place Field Localism, and examples of written interpretation. These materials can be used as reference for developing written interpretive materials which provide visitors with a ―deep cultural experience. study of the Hsinchu Railway Station. In light of the cultural experience being investigated, a qualitative research methodology is used, employing the file study approach to initiate ―Place Field Localism tools with a broad application. While reveiwing the related literature on culture, tourism, and marketing, I discovered that most studies only cover one or two of these topics, and that some merely measure certain aspects of visitors’ experience (such as perceived value, satisfaction, likelihood of revisiting, story maketing, experiment makets, or slow tourism ), and then infer that everybody will have the same response. Such approaches, however, fail to make an analysis and synthesis of the central nature of on-site cultural heritage experience. I also found that the concept of localism called ―Place Localism is already well developed in the West and East, as is Hwang’s concept of ―Place Field Localism in Taiwan, and that Hwang has integrated the West and East based on his concept of ―life epistemology. This is a research approach with much potential. Thus in this research I draw on the perspectives of localism, civil engineering knowledge, and Taiwan’s civil engineering culture to formulate charts on selection and classification, an attribute chart based on of ―Place Field Localism‖, and examples of written interpretation. These materials can be used as reference for developing written interpretive materials which provide visitors with a ―deep cultural experience.
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Lin, Tzu-Fang, and 林姿芳. "Research on Innovative Navigation of Light Traveling for Tainan Region’s Sugar-Railway Tourism." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/93543045510044865368.
Full textAbstract:
碩士南榮科技大學
工程科技研究所碩士班
103
The pace of modern living has accelerated gradually and traveling for relaxation during holiday is an important adjustment of the life style. The trend for energy saving and carbon reduction arises gradually and the light traveling emphasizing relaxation and no burden is born accordingly. In respond to the decline of the sugar industry, the Taiwan Sugar Corporation has transitioned itself into diversified operation. Utilizing the existing sugar cane transportation railway, for example, tourism for the rural scenery of central and southern Taiwan can be developed for people to relax their body and mind as well as adjust the pace of living. In this study, the digital multimedia technology is utilized in an innovative integration manner and the concept of light traveling is deliberated to conduct the digital innovation value-addition and digital collection on Paweng Route and Wushulin Route which are the two sugar-railway tourist routes still operating in Tainan Region. With the spreading capabilities of digital platform, more people who are interested in the railway traveling can understand the development and the status of sugar-railway tourism and therefore achieve the goal of tourism marketing
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Chang, Chun-Hsiang, and 張俊翔. "Tourism Marketing Strategy for Taiwan Railway Heritage--Changhua Roundhouse as a Case Study." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76055621767083052803.
Full textAbstract:
碩士朝陽科技大學
建築及都市設計研究所
98
Abstract Among International Charter on Cultural Tourism 1999 clause proposed the country must pay much attention to tactics of management and running for developing cultural tourism. By the interrelationship between culture heritage and tourism development improved them additional values. Therefore, it will be the most important lesson to draft tourism marketing tactics for culture heritage in leisure business. The railway laid in Taipei, Hsinchu, Changhua, Chiayi, Kaohsiung, Kaohsiung Port which had roundhouse separately from the north to the south during Japan manage period. Only one place of roundhouse in Changhua has not been removed at present. The government booked the heritage and opened visit for the county in the announcement on October 25 of A.D. 2000. It has great meaning for railway culture heritage of Taiwan. For promoting Changhua roundhouse tourist values shall set up good marketing tactics to popularize in future. So, this research selected roundhouse of Changhua as the research object. To adopt the concept of visiting marketing was in order to study the key theory. This research also put the materials documents and environmental investigations in order. The tactic tool SWOT analyzed all the roundhouse’s factors which included the strengths and weakness of the internal marketing environment and the opportunities and threats of the external marketing environment. After we put the factors in order into the questionnaire which investigates visitor''s demand to work on marketing, the analysis of questionnaire investigation statistics and TOWS matrix led out the result of study that used to be marketing tactics. It will become the suggestions of marketing tactics for the Changhua roundhouse culture tourism in the future. It also offers dates to the relevant departments of government to consult and assists in pursuing. This result of study shows the visitors have extremely high degree of agreement on the railway culture heritage. The planning of marketing tactics will have to cooperate with the local economic development in the future. To find out the most expected marketing scheme in the way of the market research. Keywords：Cultural tourism,Tourism marketing,Roundhouse
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Liao, Yuan-chiao, and 廖遠橋. "The Study of Tourism Development Strategy for Chi-Chi Line of Taiwan Railway Administration." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/22832668306486323303.
Full textAbstract:
碩士逢甲大學
交通工程與管理所
96
In recent years, the domestic tourism has been booming, and the people had paid attention to the quality of leisure tour gradually. Therefore, the railway tourism also has been booming simultaneously. The railway transport is one kind of green transportation, and it has the characteristic such as high passenger carrying capacity, safety, energy saving, and punctuality, and so on, so that the railway tourism will have a highly potential development in the future. Taiwan Railway Administration (TRA) had a lot of branch lines in the past, but now only three branch lines have the touring development planning, and the other branch lines either had be abandoned or still under the evaluation procedures. This study selects Chi-Chi Line as an example, and uses the questionnaires to figure out the problems, the image, and the revisiting willingness of Chi-Chi Line. In addition, the study utilizes the Structural Equation Modeling (SEM) to explore the relationships among visitors’ characteristic, attractiveness, satisfaction and revisiting willingness of Chi-Chi Line for TRA. The effective questionnaires of this study are 390 samples. Using the confirmatory factor analysis and Structural Equation Modeling (SEM) to analyze the data, the major results are listed as below: (1) visitors’ attractiveness of Chi-Chi Line has positive affection to tourist satisfaction; (2) visitors’ attractiveness of Chi-Chi Line has positive affection to revisiting willingness; (3) satisfaction has positive affection to revisiting willingness; (4) visitors’ motivation of Chi-Chi Line has positive affection to revisiting willingness. Finally this study summarizes the problems, and then proposes the short-term and long-term improving strategy. The short-term strategies include such as “Railway headway shall be flexible”, “Combining with other transportation modes”, “marketing one day tickets”, “Improving the tourist facilities and services”, “Improving the bicycle lane facility”, and “Improving the railway safety”. The long-term strategies include such as “Reinforcing the charming and history background of railway”, “Operating the unique tourist train”, and “The Chi-Chi Line will be operated by the third-sector”. Also the results of this study can be used as reference for TRA and related authorities.
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CHU, LEI-LEI, and 褚蕾蕾. "A Study of Tourism Development from Railway Station Rebuilding-Dongshan Station as an Example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/58400841160840841104.
Full textAbstract:
碩士中華大學
營建管理學系碩士班
102
Dongshan Station is Taiwan’s first railway station built and renovated for tourism and recreational purposes. With an awe-inspiringly unique exterior design, the post-renovation Dongshan Station looks like a gigantic piece of art. Considering that the renovation was completed five years ago in the year 2008, this study conducted literature reviews, questionnaire surveys, and expert interviews to examine tourism-related issues after the renovation of Dongshan Station from the perspectives of residents and non-residents. Data collected from the “questionnaire for residents” were analyzed by means of the one-way ANOVA to examine how residents’ personal background variables affected residents’ opinions on the correlation between the renovation of Dongshan Station and tourism development. Further, the three common factors “benefits of renovation”, “tourism development”, and “living environment” were extracted by using the Principle Component Analysis (PCA). The analysis revealed that there was room for improvements in some dimensions of the two constructs “benefits of renovation” and “living environment”. Data collected from the “questionnaire for non-residents” were analyzed by means of the one-way ANOVA to examine how non-residents’ personal background variables affected non-residents’ opinions on the correlation between the renovation of Dongshan Station and tourism development. Furthermore, the two common factors “sense of identification and attractiveness” and “planning and management” were extracted by using the PCA. For areas where there was room for improvements, relevant authorities could work on the improvements. Lastly, the Pearson product-moment correlation was used to analyze three question items in relation to tourism attractiveness from the constructs “planning and management” and “sense of identification and attractiveness”. It can be inferred that the renovation of Dongshan Station could work on directions such as design concepts, planning of the surrounding areas, and attitudes of station personnel when providing services in order to enhance tourism attractiveness. Finally, SWOT was adopted to examine Dongshan Station’s internal and external conditions. Strategies to maintain the existing strength, compensate for the weakness, seize the opportunities, and minimize threats were generated based on results of the SWOT analysis. Future researchers can consider factors such as sources of funds, integration of resources, and coordination, and further study and compare relevant local and foreign cases of railway station renovation.
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Chung, Feng-Li, and 鍾鳳麗. "Constructing the Notion of the Heritage Tourism in Taiwan : A Case Study on “Alishan Forest Railway”." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73337540208070909696.
Full textAbstract:
碩士逢甲大學
景觀與遊憩研究所
98
In recent years, due to inscribe World Heritage Lists has been a guarantee to promote tourism industry. It is also represent World Heritage and Cultural Tourism both mentioned in the same breath. As high quality of cultural tourism, active strategy is inseparable from management. World Heritage properties often show the intrinsic features with adaptive-reuse, educational facilities and other exhibition. According to documents of the World Tourism Organization: “Culture is the driving force for tourism”. General speaking, people travels not only for recreation and entertainment but also to satisfy their diverse demands and curiosity of different way of living. Such religions, festivals, clothing, food, arts, crafts, architecture, music, dance, folklore and literature all shape the way of living. In other words, human culture enhances and glorify through tangible and intangible cultural heritage. We can even say that culture and tourism are interdependent. Part of the intangible heritage which has been forgotten by the younger generation may be remembered again through tourism experience. The cultural tourist revenue can support the conservation and preservation of the tangible cultural heritage. Through experience, narrative and education, people will have a better understanding and get closer to cultural heritage. Therefore cultural heritage plays a greater role in Cultural Tourism fields. The tourism industry is a positive business strategy combined with cultural property. In the situation of the heritage tourism development in Taiwan, cultural property has long been considered only about the restoration of the monuments. It means to preserve cultural property as whole, not preserve as part of historical resources. Therefore, “cultural property” is still being ignored in the tourism industry in Taiwan. Not to mention establishing the cultural significance to its unique tourist attraction in the future or enhancing the overall tourism added value to create future economic benefits. In the context of historic preservation and sustainable development, this thesis attempts to construct a diverse, sustainable and tourism attractive heritage tourism network which contains Taiwanese potential World Heritage Sites. Then, it will discuss three main developing framework: integrating future development, uncovering unknown characteristics, and combining regional resources. Meanwhile, this thesis will analyze heritage tourism cases in Britain and Japan to find out workable operating system and developing framework for the heritage tourism and environmental characteristics in Taiwan. finally, this thesis expects to resolve dilemma of tourism in Taiwan and to address practicable way of re-use project and also new opportunity in the future.
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Chiang, Yueh-Kun, and 蔣岳坤. "The Construction of Signs in the Tourism Consumption: A Case Study of Railway in Pingsi Line." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/98827657601699453432.
Full textAbstract:
碩士元智大學
社會暨政策科學學系
97
This thesis intends to probe into the transition to the tourism development of railway in Pingsi Line. The main purpose of this study focuses on the construction of the tourist gaze on social background and factors about human, and the usage and presenting of signs in tourism. There are three research methods in the study, including in-depth interview of the relevant producers to tourist industry, text analysis of popular form tourism books, and field observation of the sights appearance and tourists’ behaviors in the tourism space. The conclusion of this research is induced as follows: 1.The changed social background, the relevant producers of tourist industry make the transition actively, official policy put into operation and cooperation of local people, in addition, media as the intermediary, are the main transition factors of tourism development in Pingsi Line. 2.Comparing with the periods of tourism transition in Pinsi Line, the appearance of the usage of signs is becoming obvious. And tourists involve in the collection through signs as a tourism practice seem prevalent. 3.About the gazee of tourist gaze, no matter such tourism resource conditions as historical background or the natural environment, etc., all need point out by people. And this will never departs from the characteristic of social construction.
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HUANG, SHIH TING, and 黃詩婷. "Rethinking The Culture of Railway: The Discussion on City Impression and Cultural Tourism of Kaohsiung Port Station." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/37224622855028341349.
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Sun, Hsiao-Wen, and 孫效文. "An exploratory study on the Construction and Application of Taiwan Railway Cultural Tourism Resources along the Coast Line." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/52902977120945366539.
Full textAbstract:
碩士靜宜大學
觀光事業學系研究所
98
Taiwan railway system has been constructed through the Ching Dynasty, Japenese-Ruled Period and KMT administration. The essence of the Taiwan railway for more than 120 years has been developed by the cultures of history, technology and historical relics. Many travel agents have targeted the promotion of the rail travel recently, and many travelers visited it. However, compared with Taiwan railway culture of the prosperous Taichung Line (the Mountain Line), it can be seen that the Coast Line is desolated. Therefore, the purpose of the study is going to promote Taiwan railway culture in the Coast Line, through the construction at the valuable resources and application. Firstly, this study has used the method of literature review to collect the history of Taiwan railway and the classification of the tourist recreation resources. Secondly, the method of participant observation has been used to understand the deep railway cultural recreation. Finally, the writer has targeted on scholars and organizers to obtain the variety of information by using the semi-structured interviews. The analysed results of the above mentioned information showed the definition in railway culture and the classification of it. In addition, the structure, the vehicle at train, the history and the landscape in railway culture were offered to tourist recreation resources. And furthermore, it could be realized the problems of Taiwan railway culture and tourism management as well as how to solve it. The results also showed that Taiwan railway culture of the Coast Line had offered a model to tourism. This model includes how to operate the sightseeing train, the way to traffic, expositions, promotions and timing. As results, this study brought up the method of operations in railway cultural tourism in the Coast Line. Otherwise, the writer expects that the result of the study may offer some suggestions to the organizations which may be concerned.
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YEH, RYH-YANG, and 葉日洋. "Research on Tourism Marketing Strategy of Taiwan Railway Cultural Assets:A Case Study of the cultural Park of Hualien." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/ajxu88.
Full textAbstract:
碩士臺灣觀光學院
觀光與餐旅管理研究所
107
Railway is the largest and complete transportation infrastructure in Taiwan. In recent years, the preservation of cultural assets has also been highly valued by all parties. How to achieve sustainable development through the development of cultural tourism is an important issue facing various cultural parks. The Hualien Railway Cultural Park is a county-level monument. It is the only remaining intact railway base in Taiwan. It has important memories of its civilized development and the rise and fall of the history of the region. After the establishment of the Railway Cultural Park, the most important thing is to formulate a tourism marketing strategy. In order to allow the park assets to survive forever, this study focuses on the theory of cultural tourism marketing. Through literature collection and other case analysis, the industry and academia are invited to conduct interviews, and the factors of SWOT are analyzed and analyzed to derive the TOWS matrix. This study believes that the WO strategy should be adopted to use external opportunities to improve internal disadvantages, and the development of the centrally-led park as a whole is the strategic goal of choice for the railway cultural park. At the same time, dialogues are held with the competent authorities through railway fans and in-depth tourism demanders. , expanding its topicality as a strategic focus. Under the WO strategy, we developed a suitable marketing strategy as a reference for the development of the Hualien Railway Cultural Park.
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Hua, Chiu jung, and 邱榮華. "The success factors of Taiwan's railway branch line affecting the local tourism development- Take the Jingtong community as an example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/88914904426848822246.
Full textAbstract:
碩士國立臺灣科技大學
管理研究所
99
Taiwan Railways has been a pivot of inland logistic in Taiwan. The three branches of Taiwan Railways, being used to be quiet busy transportations, are once programmed to be suspended owing to their causing constant deficits; this tactic made residents near branches petition for tourism transformation. In recent years under every level of government doing their best endeavors to promote cultural tourism, each railway branch incorporate local sightseeing events which already become new trend in contemporary tourism. Taking Jingtong community as an example, this research explores the effect of railway culture on the development of Jingtong community. It manifests how residents in this community make use of railway and remains of ancient industry to prompt community consciousness, protect remaining industries, and create new opportunity to attract touring crowds; at the same time also investigates community reformation and how railway culture professionals via culture innovation, remains of local coal mines and railway culture to make beatific atmosphere of vestige and leisure. Using content analysis as a research method, this research collects documents, reflections of visiting foreign railway business models and adds on in-depth residential interview. The research results indicate that the way resorts to develop railway tourism successfully are characterized by distinctness, remembrance, uniqueness, community consciousness, and so on. The railways should possess policy, touring, historical origin, and culture. There are developmental conditions above in Jingtong, but residents’ community consciousness has not been entirely reinforced yet. After all, the research proposals are recommended for the sake of tourism developments in Jingtong community and future management tactics of Taiwan Railways on the basis of research results.
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VOVSOVÁ, Jitka. "Podnikatelský koncept využití železniční tratě 193 pro cestovní ruch." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-154073.
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The aim of this thesis was to design a business concept use railways 193rd The concept was designed based on information obtained from the questionnaire survey, structured interviews and a thorough situational analysis, analysis of customers and competitors. Based on this data, it was suggested several options how the track could be used for tourism development.
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KAŠPAROVÁ, Martina. "Železniční doprava v podmínkách cestovního ruchu." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-174066.
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The thesis is focused on the rail transport in terms of tourism. The aim was to highlight the importance of railway transport in tourism, the comparison of railway operators in the Czech Republic and project proposal preparation of the of the tourism product. The importance of rail traffic is capture with respect to all the touristic, occasional, nostalgic or charter trains and regular trains transport. The comparison of railway operators is access not only from the perspective of individual operators, their services and train equipment, but also from the perspective of the traveler and their satisfaction with the services offered. Based on the findings of the situational analysis and carried out field research are design proposals measures and the tourism product compiled.
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Marques, Nuno Guerra. "Jovens universitários e viagens de turimo: A impotância do Interrail." Master's thesis, 2020. http://hdl.handle.net/10316/93656.
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Dissertação de Mestrado em Turismo, Território e Patrimónios apresentada à Faculdade de LetrasThe market segment composed by university students as tourists is, for the most part, approached as a synonym of youth travel, ignoring the fact that, being segments that overlap each other (university students are mostly young people) they present characteristics that distinguish them. Young people that nowadays compose these two segments are members of generation Z, and some younger millennials, and that means that they are strongly connected to technology, innovation and escapism.The present study aims at objectively defining what youth tourism is, to afterwards distinguish the segment composed by university students. Thus, we propose investigating the root cause of the mixture of both groups that, although distinct, cross each other in several domains. For this purpose, characteristics as motivations to travel, sources of information, booking methods, financing methods, expenses, transportation, accommodation, activities, length of stay, time of the year to travel and the influence of the school period in the length of stay and in the time of the year to travel were looked at.Railway transportation was, when it first appeared, the most relevant means of transportation, having a key role in the development of mass tourism. After its decline it was necessary to find ways of making the train relevant again. It is in that context that the Interrail pass appears, offering European youth a way of discovering their continent trough the railway. Consequently, Interrail became an adventure desired by young people from every generation since it surfaced in 1972.On a more practical note, this research aimed at, understand what were the characteristics of the young university students regarding their tourism travel (characteristics such as motivations, financing, transport and accommodation preferences or the influence of school period on the time of the year to travel and the length of stay were looked at), and understand what is the relationship that students currently have with Interrail travel. The study was done through the application of a questionnaire survey to the students of the University of Coimbra, to a total sample of 410 students, applied first in June 2019 and later between October and November 2019,The results show that, in fact, young university students share a lot of characteristics with the segment of youth travel, despite their differences. The results also validated that, despite of being viewed as an adventure and being in the future plans of a lot of students, Interrail is not a way of travelling that students search for in their tourism travels nowadays. Some measures to invert this situation are also suggested.
O segmento dos estudantes universitários enquanto turistas é, muitas vezes, abordado como sinónimo do segmento do turismo jovem, ignorando o facto de que, sendo segmentos que se sobrepõem (os estudantes universitários são maioritariamente jovens) apresentam caraterísticas que os distinguem. Os jovens que hoje compõem estes segmentos são membros da geração Z, e alguns millennials mais novos, o que significa que são altamente ligados às tecnologias, à inovação e ao escapismo.O presente estudo procura definir, de forma objetiva, o que é o turismo jovem para posteriormente distinguir o segmento composto pelos estudantes universitários. Desta forma, pretende-se também investigar a raiz da confusão entre os dois segmentos que, embora distintos, possuem pontos de cruzamento. Foram assim, abordadas caraterísticas, como as motivações para viajar, as fontes de informação, os métodos de reserva e de financiamento, as despesas, os transportes, o alojamento, as atividades realizadas, o tempo de permanência, a altura do ano para viajar e a influência do período de aulas na duração e na data da viagem.O transporte ferroviário foi, quando surgiu, o meio de transporte mais relevante, tendo um papel fundamental no desenvolvimento do turismo de massas. Após a sua entrada em declínio foi necessário que se encontrassem maneiras de voltar a tornar o comboio relevante. É neste contexto que surge o bilhete Interrail, oferecendo aos jovens europeus uma forma de conhecerem a Europa através da ferrovia. Em consequência, o Interrail tornou-se numa aventura desejada por jovens de todas as gerações desde que apareceu, em 1972.Num caráter mais prático, esta investigação procurou perceber, em primeiro lugar, quais eram as caraterísticas dos jovens estudantes universitários no que toca às suas viagens em turismo (passando por questões como motivações, financiamento, preferências de transporte e alojamento ou influência do período letivo na época do ano em que viajam) e, em segundo lugar, perceber qual é relação que os estudantes atualmente têm com o Interrail. O estudo foi realizado recorrendo à aplicação de um inquérito por questionário aos estudantes da Universidade de Coimbra, a uma amostra composta por 410 estudantes, aplicado numa primeira fase em junho de 2019 e numa segunda fase entre outubro e novembro de 2019.Os resultados comprovam que de facto os jovens universitários partilham um vasto leque de caraterísticas com o segmento do turismo jovem, apesar das suas diferenças. Os resultados mostram ainda que, apesar de ser visto como uma aventura e fazer parte dos planos futuros de muitos estudantes, o Interrail não é um formato de viagem a que estes recorram nas suas viagens de turismo. Algumas medidas de ação são sugeridas para inverter esta situação.
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Silva, Andreia Sofia Pereira da. "Reabilitação e reconversão de um espaço ferroviário : a antiga estação ferroviária de Lagos." Master's thesis, 2015. http://hdl.handle.net/10437/9204.
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Orientação: Ana Cristina Santos BordaloA presente dissertação desenvolvida no âmbito do Mestrado em Arquitectura apresenta um projecto desenvolvido em duas fases: em primeiro lugar propõe-se a requalificação urbana com uma área aproximada de 4 hectares, que corresponde à envolvente do espaço ferroviário da cidade de Lagos, no Algarve; em segundo propõe-se a reabilitação e reconversão do antigo edifício do terminal de passageiros da Estação Ferroviária (1922) – encerrado desde 20061 – que, desde então, se apresenta num elevado estado de degradação. Pretende-se conhecer as especificidades de projectar sobre uma estrutura de índole ferroviária com valor histórico e cultural, investigar e desenvolver a adaptação de um edifício devoluto para um novo uso, como uma possibilidade para a recuperação e reintegração de testemunhos ferroviários, e como um instrumento para a requalificação urbana e para a salvaguarda patrimonial. O estudo procura, também, conhecer a evolução e a expressão edificada da realidade ferroviária, focando no âmbito português. Como investigação de apoio aos processos de regeneração urbana e reconversão, realiza-se uma análise descritiva e crítica de quatro casos de estudo referentes a edifícios e/ou espaços industriais adaptados para novos usos. Procura-se explorar as consequências da intervenção na pré-existência, na sua envolvente urbana e social; as condicionantes do projecto e o modo como influenciaram a solução final. Posteriormente, determinam-se as condicionantes do projecto em questão.
This thesis was developed in the ambit of the Master of Architecture and presents a project developed in two phases: firstly proposes the regeneration of an urban area with approximately 4 hectares, which corresponds to surrounding the railway area of Lagos, in the Algarve; at second proposes the rehabilitation and conversion of the passenger terminal building in the railway station (1922), closed since 20061, which since then is presented in a high state of degradation. It is intended to know the specifics of this project on a nature railway structure with historical and cultural value; and also research and develop the adaptation of a vacant building – to a new use as a possibility – for the recovery and reintegration of railway testimonies; and as a tool for urban renewal and to safeguard assets. This study also seeks to understand the evolution and the built expression of railway reality, focusing the Portuguese context. This research support a urban regeneration and conversion processes, carried out a descriptive and critical analysis in to four cases studies relating to buildings and/or industrial spaces adapted to new uses in order to explore the consequences of intervention in pre-existence and its urban and social environment, the constraints of the project and how influenced the final solution. Subsequently, it is determined the conditions of the project in question.
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Chu, Li-Wen, and 屈立文. "A Study on the Touring Behavior and Market Segmentation of the Tourists of the A-li Mountain Railway." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/40888642922221494612.
Full textAbstract:
碩士國立成功大學
都巿計畫學系
85
The study is based on consumer behavior and market segmen- tation theories. It explored the touring behaviors of the A-li Mountain Forestry Railway passengers, such as their social and economic background, touring characteristics, riding motives, the expectant touring benefit and the degree of satisfaction. Second, based on the visitors'' expectant touring benefit before they riding on the train, market segmentation was studied, and a series initial marketing strategies was proposed. The study adopted qualitative analysis and quantitative ana-lysis simultaneously. In the part of the qualitative analysis, in- depth interviews to visitors were conducted. The key contents of these interviews included the touring motives, the characteri- stics of the railway, the comparison between the railway and the road, the loyalty and the will to re-visit the A-li Mountain, the degree of satisfaction and suggestions. The outcome shows that the attributes of benefit which the visitors pursue are the natural landscape, the characteristics of the railway, the facilities and services, and some psychological factors. Most visitors were satisfied with the railway touring experiences, yet, they proposed many managerial suggestions as well. This outcome was used to be the basis of the quantitative analysis and the reference of market-ing strategies. The quantitative analysis, which is aimed at the train-riding visitors, proceeded calling on the visitors with structured ques-tionnaires. The content of the questionnaire include personal basic data, the touring characteristics, and the 27 items of the degree of the agreement and satisfaction. The outcome shows that most visitors were at the age between 15~44, single, residing in southern Taiwan. Besides, colleagues, classmates and family members were the major touring companions, and the main sources of the tour information were the relatives and friends. The outcome shows different social and economic backgrounds influence parts of the touring benefit of the visitors in the degree of agreement and that of satisfaction. The cluster analysis suggested that the visitors can be divided into six groups. Every group makes a certain extent of difference in the value of the touring benefit after experiencing the tour. To sum up, concerning the management of the A-li Mountain Forestry Railway, the study proposed strategies pertaining to the product strategy, the price strategy, the channel strategy and the promotion strategy.
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LOMOZOVÁ, Eva. "Model obce mezi metropolí a řekou. Sociokulturní profil Týnce nad Sázavou 1918-1938." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-81288.
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The presented thesis deals with the progress of life in the small village of Týnec nad Sázavou in connection with the formation and development of tourist interest in the region of Lower Posázaví. The progress, which was the outcome of local tourism, was reflected in the lifestyle changes made by the rural population. The important elements included new building projects and developmental opportunities in the region of Lower Posázaví, which included the construction of railways, repairing and building of road, electrification, installation of water supply and reconstruction of the state hotel in Týnec nad Sázavou. Included among the summer visitors were important and significant personalities of that period: successful entrepreneurs, scientists, politicians, writers, doctors and artists. One of the main personalities was Frantisek Janecek, who chose this township not only to spend his summer leisure time, but also for his business aims. His intentions had a great positive impact on the life of the population of Týnec nad Sázavou and its surroundings. The reflection of prosperity seen during the period of the first republic in this region remains evident till today.
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PENG, LI-YUAN, and 彭俐媛. "A Study of The Satisfaction on Neiwen Branch Railway Zhundong Animation Park Tourist." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/52738192638689781492.
Full textAbstract:
碩士中華科技大學
航空運輸研究所
105
There is a lot of leisure park in Hsinchu.Except for argricultural recreation, there are also a lot of amusement park like Leofoo village. Hsinchu County Government is currently intergrated tourism development emphasize the characteristics, quality, travel information service and transportation systems.And also setting long-term fixed-point exhibition to attract tourists. The main purpose of this paper by questionnaire survey and statistical analysis to investigate Hsinchu County Neiwen line nine station program.in order to find out the satisfaction of people who visit the Zhundong Animation park. We survey the correlation of recreational facilities in the park, the service attitude of the staff, catering offer, commondity price, transportation and visitor’s age, gender, region, income. Including to analysis and collect statistics of the motivation for the tourism characteristic, transportation and how to get travel information. We total recover 272 questionnaires, including 258 valid questionnaires and 14 invalid questionnaires. Using T test and regression analysis to research and analysis. Hoping to provide the management strategy for manager by the study. The main results of this study include: 1 There is a lot of differences between tourist satisfaction and socio-economic background. 2 The information of tourism characteristics shows that the tourism motivation satisfy curiosity the most, the information of how to get travel information shows that they know these activities on the internet the most and they travel by their own cars the most.3 Thematic design meets the need of tourists.
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En, Wu Han, and 吳漢恩. "A Study of Tourists’ Travel Behavioral Characteristics Towards Alishan Forest Railway." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77995672073107978493.
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碩士南台科技大學
休閒事業管理系
96
Alishan, the well-known tourist attractions in Taiwan, is one of the 8 Flagship Sites promoted by the government. Its extraordinary scenery has attracted visitors to experience the beauty of railway, sunrise, sea of clouds and cherry blossoms festival. Besides, the unique history in this area makes it the most preferable tourist spot for tourists especially those from mainland China. Obviously, Alishan has played a significant role in Taiwan tourism industry. However, the challenge facing the managing institution is how to maintain these features, attract tourists to come for visit and obtain expected recreation experiences, and further actively recommend to others. This study attempted to explore visitors’ characteristics and consumption behaviors. By examining their travel motivation and classifying them into groups, visitors’ characteristics, travel behaviors, information search and after-purchase behaviors are to be identified. Furthermore, the IPA analysis is used to discover the gap between expected and perceived recreation experiences, and accordingly areas for improvement are to be found. A questionnaire survey method is used to collect data, which are analyzed using factor analyses, cluster analysis, one-way analysis of variance, discriminant analysis and Chi-square analysis. A total of 392 respondents are comprised of the sample. Visitors were classified into four groups based on their travel motivation: recreation and knowledge pursuit, adventure pursuit, relaxation experiences, cultural experiences. Concerning variables of socio-demographics and travel characteristics, partial significant differences existed among the four motivation groups. The significant differences among groups were also found on variables of information source and after-purchase behaviors. No significant difference was found on travel behaviors. The results of the IPA analysis indicated experiencing railway culture as the area need to be improved, especially for the location and settings of railway carriages. Last, recommendations towards marketing Alishan forest railway were made.
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chu, Hsiao-Ling, and 曲曉玲. "Exploring the Tourist Experience Regarding Visual Image Planningof Two Art Sites of Railway Warehouse." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/ebhzr5.
Full textAbstract:
碩士銘傳大學
設計管理研究所碩士班
94
Abstract The Taiwan railway culture of one hundred year history includes a rich culture and human characteristics. The unforgettable experience or emotional satisfaction makes the art sites of railway warehouse more attractive to the consumers. Therefore, the goal of the study was to explore the experience of tourists in two art site of railway warehouse：Taichung stock20 and chiayi railway warehouse. The study adopted strategic experiential modules as the foundation to build up the questionnaire, which focused on the experience of tourists in five aspects including sense, feel, think, act and relate. Statistics methods including descriptive analysis and one-way ANOVA were applied to analyze the data. 210 questionnaires are supported to tourists in two art site of railway warehouse：Taichung stock20 and chiayi railway warehouse. Available and recycling rate of questionnaires in Taichung stock20 is 94.2 percent, which in chiayi railway warehouse is 93.3 percent. Results showed that：（1） Most of the tourists in art site of railway warehouse in Taichung stock20 and chiayi railway warehouse were specialized and university students between 15 to 25 years old;（2） Half of tourists were first time visitors and local people, others had visited the places one or two times;（3） Special geographic location and artists’ live performance got highest scores in the study while logo, signpost, information center and websites got lowest scores in the two art sites of railway warehouse. The following aspects were suggested when designing visual image of art sites： culture factors, identification marking, creation, interaction between people and railway warehouse, convenience, and safety.
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吳秋樺. "The Study of the Tourist Railway Implement the Price Adjustment and Mode Choice Analysis─Pingxi Line, Neiwan Line and Jiji Line of Taiwan Railway Administration as examples." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5xrwsg.
Full textAbstract:
碩士逢甲大學
運輸科技與管理學系
103
The Pingxi Line, Neiwan Line and Jiji Line of the Taiwan Railway Administration (TRA) attract many visitors on weekends, and that will decrease the level of service. In the meantime, the revenue of these three lines is less than the expending. Therefore, this study focuses on adjusting the ticket price based without change the basic fare rate, and the goal to increase the revenue of TRA. Furthermore, the multinomial logit model is used to analyze the mode choice under three different alternatives of the ticket price adjustment. In this study, 286 cases are analyzed, the result shows that 80.4% of respondents are travel for tourism purposes; 62.2% of respondents would be able to accept a 10% higher price on the weekend than the price on a weekday; and respondents prefer to choose the bus at their alternative mode. Using the mode choice analysis method, the significant variables include (1)the mode using to go to the branch line station, (2)the frequency on the train, (3)the occupation, (4)income, (5)age. The result shows that the recommendation of the alternative in the ticket price selects the zonal pricing fare, such as 10 kilometers at one zone, and increase 20% higher price on weekends, and 20% discount for the commuters. This recommended ticket price adjusting alternative estimates to increase 37.9% ticket revenue. In addition, due to the price of ticket is increasing in the weekends, these will be 48.6% of travels will shift from the weekends to weekdays.
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Chou, Wen-Chih, and 周文治. "Evaluating Strategies of Cultural Tourism：A Case Study of Chi-Chi Line of Taiwan Railway." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/09984267611233586533.
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碩士華梵大學
工業工程與經營資訊學系碩士班
97
The research theme of the thesis is to evaluate the strategies of culture tourism on a case study of Taiwan railway Jiji line. Through ways of literature review, situation analysis and expert brainstorming technique, the thesis collects relevant evaluating dimensions and principles which may affect the strategies and it also establish two aspects on both the benefit and cost sides. Under each aspects, there are three dimensions, nine principles and three strategies on a four-level evaluating structure. Further, questionnaire and expert interview are conducted to decide the percentage weight of each evaluating principles. Furthermore, AHP and CBA are used to evaluate the strategies and come up with the optimal tourism strategies on railway culture for reference. There are three feasible strategies proposed in the thesis, namely: Strategy A: assigning private institute for partial operation rights, which include acquiring operating route, developing land and operating right of ancillary enterprises; Strategy B: assigning private institute for partial operation rights, which include acquiring land for development and operating right of ancillary enterprises; Strategy C: assigning private institute for full operation rights. The result of comparison and analysis shows that strategy C is the optimal one. The strategy contains full operation rights of a private institute on Jiji line, which include acquiring operating route, related land for development and operating right of its ancillary businesses(enterprises). In addition, the private institute is also responsible for the maintenance of the rail line and vehicles. However, Taiwan Railways Administration (TRA) still has the ownership of the land. When the assigning operation period is due, all building assets, whether newly built or renovated ones, and related facilities shall transfer and return to TRA. The research result can provide reference for the Ministry of Transportation and Communications as well as TRA while assigning a private institute on the operation of Jiji line.
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Yen, Shu-Hui, and 閻淑慧. "The Study on Relation Model of Tourists'' Behavior at Art Site of Railway Warehouses." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/27541996981375747696.
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碩士南華大學
旅遊事業管理學研究所
93
The purpose of this study is to explore the relation among travel motivation, destination attraction, perceived value, overall satisfaction and destination loyalty. The data collected from the tourist who visited Taichung-Stock 20 and Art Site of Chiayi Railway Warehouse. The process tool was SPSS for Windows 10.0, descriptive statistics method, factor analysis, T-test, correlation analysis and cluster analysis were used for data analysis. In addition, LISREL is applied to investigate the relationship among the five latent variables. The results of the study indicate that destination attraction have a direct significant impact on the perceived value, perceived value have the direct significant impact on the overall satisfaction and destination loyalty, and overall satisfaction have a direct significant impact on the destination loyalty. It indicates higher overall satisfaction will increase the recommend intention and re-travel intention of tourist.
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Wu, Yen-chang, and 吳彥璋. "The Study of the Relationship Among the Key Factor of Service Quality , Tourist Satisfaction and Tourist Royalty . The Case Study of Taiwan Railway Administration." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/11347637682860114159.
Full textAbstract:
碩士國立雲林科技大學
休閒運動研究所碩士班
93
This study is aimed to investigate the relationship among the service quality of the TRA , tourist satisfaction and tourist royalty . The results from this study can serve as a guidepost for the TRA and McDonald’s manager to running and making strategies about marketing and improving service quality . This research used “questionnaire method”, the samples were gathered the tourists of TRA general trains and the McDonald Do-Do Train . During the investigation period , 510 questionnaires were passed out . Among 510 questionnaires retrieved to be , 491 questionnaires were effective . Therefore , the returning rate of efficient questionnaires had reached 96.27% . In this study , we used the theory of “Service Quality Model of PZB” and the SERVQUAL Chart to be the foundation of this study and make a questionnaire for the field research in TRA . We hope that this study could help TRA and McDonald finding out the key factor of service quality , improving and promoting the service quality practically . This questionnaire included the service quality scale , tourist satisfaction scale , tourist royalty scale and personal background information scale . For analyzing statistics we used some methods as follows：descriptive statistics analysis, item analysis , factor analysis , reliability and validity analysis , t-test and LISREL analysis to apply to this study . After processing the data , we got the following generalization： 1.The tourists of TRA general trains and the McDonald Do-Do Train on service quality expectation in advance had higher score in「Tangible Physical Facilities」and 「Empathy」dimension , but they had lower score in 「Personnel」dimension . 2.The tourists of TRA general trains were more satisfied with「personnel Attitude」, but they were most not satisfied with「the cleaning , sanitation and deliciousness of food」. 3.The tourists of the McDonald Do-Do Train were more satisfied with whole service quality , but they were most not satisfied with the rationality of the paying price . 4.The tourists of the McDonald Do-Do Train had higher royalty , they were willing to take the trains again . On the other hand , the tourists of the TRA trains had lower royalty . 5.At last , study results indicated that： （1）service quality expectation in advance affects realistic feeling of service quality positively . （2）service quality expectation in advance could not affects whole satisfaction positively . （3）service quality expectation in advance affects royalty positively . （4）realistic feeling of service quality affects whole satisfaction positively . （5）realistic feeling of service quality affects royalty positively . （6）whole satisfaction affects royalty positively .
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Lin, I.-Chieh, and 林宜潔. "The Result of Tourism Development Policy: Taiwan Railways Administration, MOTC Holds a Series of TRA Cruise- Style Trains Activities for the Establishment of A Nation for Hundred Years Between 2010 and 2011." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/k2897b.
Full textAbstract:
碩士南華大學
旅遊管理學系旅遊管理碩士班
102
124 years have elapsed since the North-South Line and the North and South link lines around the island were completed. The railway has been an important transportation line in Taiwan. Its branches not only contribute to the development of the industries, cities and rural areas, but also witness the magic of the railway economy. However, the number of passengers who take trains has declined dramatically since the launch of the high speed rail system. The newly established system reduces the stops along the line, shortens the distance between two places and provides passengers with a variety of schedule options. On the other hand, operation of the high speed rail system brings a new milestone for the railway; it lacks the exceptional branch linking capability of Taiwan Railway. To be in line with the trend and ensure sustainable development, Taiwan Railways Administration (TRA) introduces the cruise-style train to the market with innovative thinking. It combines local historic and cultural features of each train station on the main line and elaborately arranges exclusive trips by train so that tourists can have a special experience of railway tour. To celebrate the ROC Centennial, TRA offers the “railway relay around the island and a pilgrimage to centenary train stations” activity series from October 2010 to October 2011. 12 locomotives of different generations are selected for the activity and each locomotive is assigned to a month. They will run around the island within 12 months like a relay run. In this study with cruise-style train ROC Centennial series as the research target, the tourists as the main object. Through the field observation of tourists Angle, questionnaire, discusses the first season of ROC Centennial“railway relay around the island and a pilgrimage to centenary train stations”activity series，The tourists for ROC Centennial’s cognition and participation in the process if feel the atmosphere of ROC Centennial, and TRA held the activities of the effectiveness of the policy.
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ŠTĚRBOVÁ, Kristina. "Cykloturistika na Lipensku." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-53852.
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Subject diploma work was micro - region Lipensko, where was effected analyse of presumptions and development for cycle - tourism. Highlights was Lipenská main cycle track and her upward evaluation. Agent evaluation were designed stops on trace. Penthouses with sitting plus place for leant bikes. Stoppings: with informative or visual tables than mini fitness other possibility jogging section and calibration tachometer. After first analyse of cycle {--} tourism was making a marketing research, that has been drawn on set hypotheses. Hypotheses were given three and two of them were disproved. Negate conjectures were inspiration for a proposal project of the Lipenská cycle track. Final phase of the work is the proposal project and grant possibility of European union.