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Dissertations / Theses on the topic 'Right advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Heneghan, Jennifer J. "New Homes! (for the "right" family): Exclusionary Messages in Subdivision Advertising." UNF Digital Commons, 2009. http://digitalcommons.unf.edu/etd/239.

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Segregation is a large and incompletely understood problem in modern American society. By recognizing some of the ways segregation is perpetuated through print media we can gain more of an understanding into why the problem persists. This study of advertising for new subdivisions appearing in Jacksonville, Florida's major daily newspaper from 1960 through 2000 examines the use of potentially exclusionary messages such as use of the Equal Housing Opportunity logo or tagline, the race/ethnicity of human figures, and messages and images associated with particular socioeconomic statuses. Using bot

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2

Ormane, Elina. "Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18619.

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It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. The autho

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3

Грищенко, Олена Федорівна, Елена Федоровна Грищенко, Olena Fedorivna Hryshchenko, М. І. Білан та Т. Є. Іванова. "Неправильна реклама". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12345.

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4

Landin, Stine, and Simone Dorén. "Uppbyggnaden av en djurrättskampanj : En visuell innehållsanalys av reklamkampanjer för djurrättsorganisationer." Thesis, Högskolan Dalarna, Informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-31160.

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Under det senaste årtiondet har djurrättsintresset i världen ökat markant. Samtidigt blir marknadsföring mer och mer viktigt i en allt mer digitaliserad värld, så hur marknadsför sig egentligen en djurrättsorganisation? Syftet med föreliggande studie är att se hur en djurrättskampanj skulle kunna se ut generellt, genom att göra en visuell innehållsanalys på 20 utvalda reklamkampanjer för djurrättsorganisationer. För var reklamkampanj analyserades sex stycken reklamenheter. Resultatet presenterades sedan i form av tabeller och diagram, men även genom en egenskapad generisk reklamkampanj. För

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5

Mounir, Nabil. "La liberté d'expression publicitaire : réflexions critiques." Thesis, Limoges, 2020. http://www.theses.fr/2020LIMO0057.

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L’instauration d’une véritable alliance entre les droits fondamentaux et le marché par l’extension de l’article 10§1 de la CEDH au discours publicitaire pourrait menacer la majesté de l’instrument conventionnel. Dépassant l’étonnement et les critiques suscités par la fondamentalisation de la publicité commerciale, notre étude s’est penchée sur le poids réel que pourrait avoir la liberté d’expression dans un domaine aussi complexe que celui de la publicité commerciale. L’enjeu a donc consisté à se poser la question de savoir si l’extension de l’article 10§1 de la CEDH à ce domaine s’avérait jud

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6

Pereira, Marco Antonio Marcondes. "Publicidade comparativa." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/8876.

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Made available in DSpace on 2016-04-26T20:30:01Z (GMT). No. of bitstreams: 1 Marco Antonio Marcondes Pereira.pdf: 1480347 bytes, checksum: b307b079d2871a83048c85db80ef8da6 (MD5) Previous issue date: 2009-11-04<br>Comparative Advertising is theme presented in their constituent aspects, as social phenomenon with reflexes in the economy, in the culture and in the Brazilian system of laws. The exam of the history of the advertising and the several ways as it has been conceived in the last years contribute to delimit the comparative method as a specific technique. Technique marked by the line o

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7

Tenryu, Yohei. "Economic Analysis of Property Rights." Kyoto University, 2015. http://hdl.handle.net/2433/199055.

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8

Souza, Marcelo Serrano. "Liberdade de expressão e propaganda eleitoral : o conflito entre o direito à imagem do candidato e o direito à informação do eleitor." Universidade Federal de Sergipe, 2017. https://ri.ufs.br/handle/riufs/4388.

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The attribution of abstract and concrete meanings by hermeneutics to democratic institutions is in favor of the sovereignty of the people, so that political participation in matters of local interest can reveal the degree of citizenship of a society. Freedom of expression, as a fundamental right of the human person, is one of the pillars of the Democratic State of Law itself and includes freedom of thought, opinion and communication. It will be examined the capture of votes for the purpose of forming the popular will, in order to substantiate a critical analysis on the establishment of rules f

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9

Henningsson, Carolina, and Henrietta Thönnersten. "The Right One : En studie av användningen av könsstereotyper i tryckt alkoholreklam i svensk månadspress." Thesis, Linköpings universitet, Kultur, samhälle, mediegestaltning, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-68970.

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Syftet med uppsatsen är att titta på om de stereotypa bilderna som tycks finnas av män och kvinnor i reklam stämmer; som att rosa drar till sig en kvinnas uppmärksamhet eller att en stilren bild attraherar män mer än kvinnor. Eftersom annonserna vi har valt kommer från en typisk herrtidning och en typisk damtidning hoppas vi på att kunna komma fram till att det finns distinkta skillnader i hur män och kvinnor reagerar på de sex annonser vi har valt ut. Vi vill försöka komma fram till detta genom att använda oss av de fråg<br>eställningar som är nämnda nedan. Vår huvudfrågeställning komme

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10

de, los Reyes Vanessa. "From Conformity to Protest: The Evolution of Latinos in American Popular Culture, 1930s-1980s." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505205872234436.

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11

Ульянова, Галина Олексіївна, Галина Алексеевна Ульянова та Galina A. Ulyanova. "Методологічні проблеми цивільно-правового захисту прав інтелектуальної власності від плагіату". Thesis, Одеса, 2015. http://hdl.handle.net/11300/2749.

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Ульянова Г.О. Методологічні проблеми цивільно-правового захисту прав інтелектуальної власності від плагіату : дис. ... докт. юрид. наук : 12.00.03 / Ульянова Галина Олексіївна. - 2015. - 445 с.<br>Науковий консультант: д-р юрид. наук, професор, член-кореспондент Національної академії правових наук України Харитонова Олена Іванівна, Національний університет "Одеська юридична академія", завідуюча кафедрою права інтелектуальної власності та корпоративного права<br>Офіційний опонент І: д-р юрид. наук, професор, член-кореспондент Національної академії правових наук України Кохановська Олена Велеоні

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12

Jungmann, Nina. "Comparative advertising between the conflicting priorities of fair competition, trademark holder's rights and consumer information under South African law compared to the European and German approach on this issue." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/20877.

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The dissertation addresses the legal conflict which is related to the legitimacy of comparative advertising. The national legal system has the task to balance antagonistic interests of trademark proprietors, advertisers, consumers and the public at large. The thesis examines the South African, the European and the German legal system implemented a legal balance and presents consequences, commonalities and differences. After starting with an historical overview on comparative advertising in South Africa and the Advertising Standards Authorities' self-regulating system, the Common law of Unlawfu

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13

Gabriel, Eliana Kamada. "Oferta eletrônica e publicidade abusiva nos meios eletrônicos." Pontifícia Universidade Católica de São Paulo, 2014. https://tede2.pucsp.br/handle/handle/6460.

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Made available in DSpace on 2016-04-26T20:22:55Z (GMT). No. of bitstreams: 1 Eliana Kamada Gabriel.pdf: 862522 bytes, checksum: a49c7733a4b586e8655cbbd96e0b215b (MD5) Previous issue date: 2014-06-16<br>Having as a starting point the advertising in the globalized consumer market, theme that serves as a background for developing this study, and at the same time, reflecting on the profound changes in society, that began in the United Kingdom with the Industrial Revolution during the mid-eighteenth century and culminated in the current globalized consumer society, in which marketing plays a fu

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14

Flores, M?rcia Lunardi. "Corregula??o da publicidade infantil : uma poss?vel solu??o para os conflitos entre livre iniciativa, liberdade de express?o comercial e prote??o integral da crian?a." Pontif?cia Universidade Cat?lica do Rio Grande do Sul, 2018. http://tede2.pucrs.br/tede2/handle/tede/8039.

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Submitted by PPG Direito (ppgdir@pucrs.br) on 2018-05-11T14:04:39Z No. of bitstreams: 1 MARCIA_LUNARDI_FLORES.DIS.pdf: 1026997 bytes, checksum: d6fb473e6a26bbdb12d911f032ad81cd (MD5)<br>Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2018-05-15T13:07:40Z (GMT) No. of bitstreams: 1 MARCIA_LUNARDI_FLORES.DIS.pdf: 1026997 bytes, checksum: d6fb473e6a26bbdb12d911f032ad81cd (MD5)<br>Made available in DSpace on 2018-05-15T13:17:32Z (GMT). No. of bitstreams: 1 MARCIA_LUNARDI_FLORES.DIS.pdf: 1026997 bytes, checksum: d6fb473e6a26bbdb12d911f032ad81cd (MD5) Previous

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15

Julca, Flores Fresia Andrea. "Influencia del mensaje de autoestima en la imagen de una marca de maquillaje. Caso Cyzone." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653643.

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El presente trabajo analiza a la autoestima como mensaje de comunicación y su influencia en la imagen de una marca de maquillaje. Frente a la visibilidad de temas como la autoestima y su presencia dentro de la comunicación de las marcas, es necesario analizar su influencia. Sobre todo, en una categoría como la de maquillaje/cosméticos que solía mostrar a la perfección como la meta de muchas mujeres, y que está intentando realizar cambios en la comunicación acordes a los problemas sociales actuales. Se tomará como caso de estudio la campaña Probar, Fallar, Lograrlo! de Cyzone. El objetivo g

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16

Oliveira, Junior Paulo Eduardo Duarte de. "Processo penal e mídia: a cultura do medo e a espetacularização dos juízos criminais." Universidade do Vale do Rio dos Sinos, 2012. http://www.repositorio.jesuita.org.br/handle/UNISINOS/3178.

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Submitted by Maicon Juliano Schmidt (maicons) on 2015-03-27T14:46:46Z No. of bitstreams: 1 Paulo Eduardo Duarte de Oliveira Junior.pdf: 957011 bytes, checksum: 3a2470b245c01a0d0f208a3a6b53011e (MD5)<br>Made available in DSpace on 2015-03-27T14:46:46Z (GMT). No. of bitstreams: 1 Paulo Eduardo Duarte de Oliveira Junior.pdf: 957011 bytes, checksum: 3a2470b245c01a0d0f208a3a6b53011e (MD5) Previous issue date: 2012-01-31<br>CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>O objetivo do presente trabalho é analisar a relação existente entre mídia, processo penal e controle

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17

Paes, Thiago Mesquita. "Potential value extraction from TxDOT’s right of way and other property assets." Thesis, 2011. http://hdl.handle.net/2152/ETD-UT-2011-12-4732.

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Many Departments of Transportation (DOTs), including Texas Department of Transportation (TxDOT), have been challenged by inadequate funding from traditional federal and state fuel taxes, increasing construction cost, aging highway system, traffic congestions, and recent natural disasters, compromising their primary mission to provide safe vehicle transportation routes with adequate capacity. Furthermore, environmental awareness and sustainability concept have strengthened and sparked debates in Congress, culminating with several regulatory policies that affect, inclusively, transportation proj

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18

Τσαπέρα, Χρυσάνθη. "Θεωρία και συμπεριφορά καταναλωτή : μια διερεύνηση απέναντι στη διαφήμιση & στο ηλεκτρονικό εμπόριο. Δικαιώματα & προστασία του καταναλωτή". Thesis, 2007. http://nemertes.lis.upatras.gr/jspui/handle/10889/860.

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Οι σύγχρονες κοινωνίες αποτελούν δυναμικά συστήματα μεγάλης πολυπλοκότητας. Η συμπεριφορά των υποκειμένων που ανήκουν σε αυτές είναι αδύνατο να περιγραφεί με απλούς ορθολογιστικούς κανόνες. Προσεγγίζεται πολύπλευρα και από διαφορετικά αφετηριακά σημεία. Αντικείμενο ενδελεχούς μελέτης στη σημερινή εποχή, που χαρακτηρίζεται ως «εποχή της αφθονίας», αποτελεί η συμπεριφορά του υποκειμένου ως υποκειμένου-καταναλωτή. H παρούσα διπλωματική εργασία αποτελεί μια προσπάθεια επέκτασης της μαθηματικής μοντελοποίησης της συμπεριφοράς του καταναλωτή με την προσθήκη της ψυχομετρικής διάστασης του τελευταίου

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19

Arantes, Janine Aldous. "Big data, black boxes and bias: the algorithmic identity and educational practice." Thesis, 2021. http://hdl.handle.net/1959.13/1430134.

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Research Doctorate - Doctor of Philosophy (PhD)<br>This dissertation adds to a burgeoning conversation in education about the implications of commercial platforms being embedded in classrooms and educational practice. Drawing on a postdigital Deleuzian perspective, the study explores how Australian K-12 teachers are negotiating their educational practice as part of a broader data-driven infrastructure which includes predictive analytics and algorithmic bias. It does this by considering the changing role of the teacher’s digital profile through a transdisciplinary lens derived from Education, M

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