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Journal articles on the topic 'Right advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Hanafizadeh, Payam, and Mehdi Behboudi. "The Right Format of Internet Advertising (RFIA)." Information Resources Management Journal 26, no. 2 (2013): 20–42. http://dx.doi.org/10.4018/irmj.2013040102.

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This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising, such as “banner blindness” and extremely low click-through rates, make it imperative to study various factors affecting the right format of Internet advertising. Therefore, this study builds a comprehensive theoretical model explaining how marketers are able to find the right format of Internet advertising. Accordingly, seven latent variables related to the right format of Internet advertising were examined: objective ad

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Fedorova, Nadiia. "Legal regulation of advertising agencies in the context of intellectual property law." Theory and Practice of Intellectual Property, no. 3 (September 7, 2021): 5–10. http://dx.doi.org/10.33731/32021.239562.

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Keywords: advertising, legal regulation, subjects of advertising activity, consumerrights, advertising legislation, hidden advertising, comparative advertising The main prerequisite for the rationalization of advertisingactivities in all its scale is the methodological and planned preparation of advertisingmessages and their correct use at all stages of the advertising process. Advertisingagencies play an important role in being qualified coordinators between trade(distribution) and marketing, for the benefit of consumers.The specificity of legal relations arising in connection with the

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3

Pearce, R. Charles. "Right Writing (or Writing Right) for Creativity in Advertising." Journalism Educator 44, no. 2 (1989): 7–76. http://dx.doi.org/10.1177/107769588904400202.

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Hanafizadeh, Payam, Mehdi Behboudi, and Hamideh Mokhtari Hasanabad. "Online Advertising Intermediary." International Journal of Online Marketing 4, no. 1 (2014): 29–38. http://dx.doi.org/10.4018/ijom.2014010103.

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Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement's benefits away and annoying users more than before. Accordingly, this article aims at scrutinizing this critical problem by incorporating one of the next generation technologies, Lead Generation. This study introduces an e-business framework i

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Vinicius Diniz Nunes de Queiroz, Elto, and Rogério De Araújo Lima. "PUBLICIDADE ENGANOSA NO COMÉRCIO ELETRÔNICO: IMPACTOS ACERCA DO PRINCÍPIO DA HIPOSSUFICIÊNCIA DO CONSUMIDOR EM FACE DO DIREITO À INFORMAÇÃO." RECIMA21 - Revista Científica Multidisciplinar - ISSN 2675-6218 5, no. 12 (2024): e5126030. https://doi.org/10.47820/recima21.v5i12.6030.

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This paper will address misleading advertising in e-commerce: impacts on the principle of consumer insufficiency in view of the right to information. The general objective of the paper is to make a critical analysis of the impacts of misleading advertising in e-commerce on the principle of consumer insufficiency and the right to information, taking into account the legal framework. And the specific objectives: Contextualize advertising in e-commerce, define misleading advertising, conceptualize e-commerce and present the principle of insufficiency and how consumers can protect themselves from

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Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.

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Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethi

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Korenkova, Marcela, Milan Maros, Michal Levicky, and Milan Fila. "Consumer Perception of Modern and Traditional Forms of Advertising." Sustainability 12, no. 23 (2020): 9996. http://dx.doi.org/10.3390/su12239996.

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If a company wants to succeed in a tough competitive environment, it must consider all the options to be more visible. One of these possibilities is advertising, which exists in a considerable variety of forms. Therefore, our goal was to conduct a survey on the attitude of customers in Slovakia to several modern and traditional forms of advertising, which are used by companies for their visibility. Data were obtained from the questionnaires filled in by 244 respondents. We were interested in opinions on advertising oversaturation, the influence of advertising, annoyance by advertising, and cre

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Lavreniuk, Oleh Yuriiovych. "ADVERTISING AND INTELLECTUAL PROPERTY RIGHT IN SPORTS." Law Bulletin 9 (2019): 112–19. http://dx.doi.org/10.32850/2414-4207.2019-9.15.

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Muwanga, Tracy SN, and Lise Korsten. "The right to food in South Africa: A consumer protection perspective." African Human Rights Law Journal 24, no. 2 (2025): 632–58. https://doi.org/10.17159/1996-2096/2024/v24n2a10.

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The right to food is a recognised human right, particularly within socio-economic rights. In South Africa, this right is still evolving but has become increasingly significant as global hunger worsens. Importantly, the right to food means not the right to be given food, but the right to access safe, nutritious and affordable food, which is crucial for health and development. Malnutrition, especially in low and middle-income countries, affects both children and adults. It includes various forms of undernutrition and micronutrient deficiencies that impair the body's ability to grow and function

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10

Vladimirov, V. V., and D. V. Vasilyev. "Problems of legal regulation of the advertising billboards installation on the road easement areas." Russian competition law and economy, no. 4 (December 30, 2019): 42–46. http://dx.doi.org/10.32686/2542-0259-2019-4-42-46.

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The article is devoted to a comparative analysis of the legal problems of placing advertising structures in the right of way from the point of view of the state regulator. The conclusion is substantiated that the order of the Federal Road Agency dated October 24, 2016 No. 2192-r regarding the requirement to conclude an easement agreement for the installation of an advertising structure violates the current legislation of Russia on advertising. The position of the antimonopoly authorities on the issues of monitoring compliance with the legislation regarding the placement of advertising structur

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ermakova, irina viktorovna. "Development of contextual advertising in the conditions of network economy: relevant questions of legal theory and practice." Юридические исследования, no. 8 (August 2020): 12–29. http://dx.doi.org/10.25136/2409-7136.2020.8.33902.

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The subject of this research is the legal norms aimed at legal regulation of relations in the field of contextual advertising on the Internet. The object of this research is the public relations emerging in the process of creation, placement and consumption of contextual advertising. The author examines such question as the general concept of advertising and its legal definition, as well as essence, characteristics and legal regulation of contextual advertising. Special attention is given to protection of exclusive rights with regards to means of individualization in the process of arrangement

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Варданян, Р. Р. "РОЛЬ ЦВЕТА В РЕКЛАМЕ". Proceedings of the YSU C: Geological and Geographical Sciences 52, № 1 (245) (2018): 56–61. http://dx.doi.org/10.46991/pysu:c/2018.52.1.056.

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Advertising is an integral part of modern life. Essential to the effectiveness of the advertising is the color. The color is kind of a control program. The right choice of colors enables you to control the ratio of advertising to the consumer product. The main task of color in advertising is providing comfort.

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Akhmetova, S. B., A. A. Kassymzhanova, and A. S. Ibrayeva. "Modern development of artificial intelligence technologies and problems of legal regulation of profiling and targeted advertising in Kazakhstan." BULLETIN OF L.N. GUMILYOV EURASIAN NATIONAL UNIVERSITY LAW SERIES 150, no. 1 (2025): 77–97. https://doi.org/10.32523/2616-6844-2025-150-1-77-97.

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In 2023, Kazakhstan adopted the Law ‘On Online Platforms and Online Advertising’, aiming to control online advertising. The law does not fully protect personal data during profiling and targeted advertising, being limited to general norms of legislation on the protection of personal data. Moreover, Kazakhstani laws vaguely regulate the automated collection, analysis and processing of data, which form the basis of profiling, microtargeting and artificial intelligence technologies. The article compares Kazakhstani and European regulations of profiling and targeted advertising. We consider the op

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Lucas Coutinho De Menezes, Kayo, Luana Dos Santos Alves, and Pedro Teófilo De Sá. "DIREITOS DA PERSONALIDADE NA INTERNET." Colloquium Socialis 4, no. 3 (2021): 21–32. http://dx.doi.org/10.5747/cs.2020.v4.n3.s101.

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This work aimed to study personality rights in the legal system, focused on the internet with a focus on image advertising rights, to discuss the reflexes of continuity (forgetfulness). For this, the deductive method was used. In this way, the consequences of the right to use the image and the right to be forgotten were studied. It was observed that the theme is related to personality rights and that it has constitutionalprotection, focused on fundamental rights as a way for the State to intervene and enforce the rights of the holder of the right to image and oblivion. However, when used in di

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Fulgoni, Gian M., and Andrew Lipsman. "Are You Using the Right Mobile Advertising Metrics?" Journal of Advertising Research 57, no. 3 (2017): 245–49. http://dx.doi.org/10.2501/jar-2017-034.

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Hao, Ding. "COMMUNICATIVE STRATEGIES AND COGNITIVE MECHANISMS IN CHINESE GOODS ADVERTISING TEXTS IN RUSSIA." Proceedings of Southern Federal University. Philology 26, no. 3 (2022): 35–42. http://dx.doi.org/10.18522/1995-0640-2022-3-35-42.

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The main task of marketers when advertising Chinese goods in Russia is related to the right choice of tactics and communicative and cognitive techniques that allow us to talk about the success of advertising within a particular national market. The study identified the main communication strategies and tactics, as well as cognitive mechanisms that determine the effectiveness of advertising.

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GVOZDECKA, I., and N. GODOVANIUK. "BLOGGERS RESOLVE: INFLUENCER MARKETING IN ACTION." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 70–73. https://doi.org/10.31891/2307-5740-2019-274-5-71-74.

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Revealing Internet marketing as a current trend in the field of advertising, marketing. The main difference between influencer marketing and classic «star advertising» is that the former looks more organic and unobtrusive, with the main advantage being the trust of the target audience. The undoubted advantage of this format of promotion is the accurate broadcast of the advertising message, the right associations, reaching the right audience. The disadvantage of product placement is that the product itself is not given enough attention. Today, it is bloggers who are on the cutting edge of influ

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Rout, Debasish, Somabhusana Janakiballav Mishra, Ashamayee Mishra, and Vineet Mehta. "Impact of Surrogate Advertisement: An Unconventional and Revolutionary Tool of Marketers." Shanlax International Journal of Management 9, no. 1 (2021): 1–7. http://dx.doi.org/10.34293/management.v9i1.4098.

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Like making mountain out of a mole hill, if right form of advertising is done, we can make small things larger and put it in the right perspective in front of a customer. The customer will be so fascinated with the advertisement, that he will not get scope to realize that he has been completely bowled over. But it is a different thing that some ads are misleading and even sometimes done unethically to sale the prohibited products like tobacco and alcohol. Even some of the famous celebrities of filmdom and sports do not hesitate to endorse surrogate advertising. Direct advertising of the prohib

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Bieda, Agnieszka, Anita Kwartnik-Pruc, and Edyta Puniach. "Possibilities of Spatial Data to Determine the Extent of the Occupancy of the Right-of-Way by Large-Format Advertisements." Real Estate Management and Valuation 25, no. 2 (2017): 5–19. http://dx.doi.org/10.1515/remav-2017-0009.

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Abstract Large-format advertisements are becoming a more and more common element of building facades, especially in city centers. Placing an object of this type is not without significance to the real property management. A large-format advertising billboard on the facade, on the one hand, is associated with the possibility of renting advertising space, on the other - it can lead to the occupancy of a right-of-way, which results in a necessity to pay appropriate fees, in the amount regulated by the Act on Public Roads. Placing an object such as a large-format advertising billboard in a right-o

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Lukan, Mariia. "Protecting the Freedom of Corporate Commercial Expression and Advertising." Philosophy of law and general theory of law, no. 1 (December 21, 2021): 247–61. http://dx.doi.org/10.21564/2707-7039.1.247606.

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The European Court of Human Rights (ECHR) has consistently recognized corporationsas entities falling within the scope of protection of the European Convention on Human Rights.The ECHR’s perception of corporations as “beneficiaries” of human rights is subject to criticism forconceptual incompatibility (human rights can only apply to people) and accusations that as long ascompanies refuse to commit to human rights, they should not be able to benefit from their protection).There is a discussion in the scientific literature about the philosophical and legal rationale forgranting corporations huma

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Waisi Kareem, Sarkawt, and Habeeb Ibrahim. "The impact of commercial advertising on the public." Journal of University of Raparin 11, no. 2 (2024): 452–76. http://dx.doi.org/10.26750/vol(11).no(2).paper17.

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Throughout the world, commercial advertising’s have become an art and effective method of communication. It is a recent necessity for all countries, nations, classes, and races. All of them are working on commercial advertising and commercial advertising are the work of all. It is crucial that the Commercial advertisements are used properly and must at a high level, Kurdish satellite channels can live and manage business in this way. Advertisements can provide facilities for citizens and consumers especially when The commercial advertisings were used properly and correctly of the direction and

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22

Berlian, Christian Wahyu. "Traffic online ads design through Advertising effectiveness “A case of online banner ads on the Tribun Bali website page”." REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES 2, no. 2 (2021): 91–103. http://dx.doi.org/10.38043/revenue.v2i2.4164.

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Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target. There are many factors that affect the effectiveness of advertising such as the stimulus of advertising, advertising messages, and advertising media. The purpose of this study is to examine the effect of Advertising Stimulus, Advertising Messages, and Advertising Media on Advertising Effectiveness. The object of this research is the TribunBali website and the number of responden

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Beauchamp, Michelle Bednarz. "Dont Invade My Personal Space: Facebooks Advertising Dilemma." Journal of Applied Business Research (JABR) 29, no. 1 (2012): 91. http://dx.doi.org/10.19030/jabr.v29i1.7558.

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For many companies, advertising on Facebook seems like the right decision. But with decreasing click-through rates and negative consumer perceptions of Facebook advertising, some major corporations are rethinking their social media strategy. The purpose of this paper is to examine role theory, boundary theory, and role segmentation/integration as possible explanations to the negative consumer perceptions surrounding Facebook advertising. Theory suggests that Facebook users expend effort creating and maintaining boundaries around consumer and social roles. By targeting consumers in a social dom

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Vavilova, Zh E. "EPISTEMIC INJUSTICE: AN EPIPHENOMENON OF ADVERTISING COMMUNICATION." Intellect. Innovations. Investments, no. 1 (2023): 45–54. http://dx.doi.org/10.25198/2077-7175-2023-1-45.

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Abstract. Advertising as a simulacrum, an artifact of modern mythologized society has for a while been in the focus of philosophical research, but the phenomenon of epistemic injustice generated by advertising communication still requires reflection. The article reveals the role of advertising mechanisms in forming epistemic injustice in modern social landscape; the relationship between trust in advertising, its reliability and the development of epistemic virtue among the participants in the communication process is determined; the classical typology of epistemic injustice put forward by M. F

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Abbey, Ruth. "Caveat Emptor! The False Advertising of the New Right." Australian Quarterly 59, no. 3/4 (1987): 290. http://dx.doi.org/10.2307/20635443.

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Diachuk, Olena. "Linguosemiotic Dimension of U.S. Public Service Advertising Discourse." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 38 (2020): 72–84. http://dx.doi.org/10.17721/2663-6530.2020.38.05.

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The article is devoted to the study of verbal and nonverbal signs which form the linguosemiotic dimension of the public servise advertising discourse that contributes to the correct perception of the message by the target audience and enhances remembering. The communicative effectiveness of the public servise advertising discourse depends on the choice of verbal and nonverbal components and their interaction. Various means of artistic expression actively use in the public servise advertising discourse for the achievement the maximum effect of the message. Most of all, the meaning of the advert

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Diachuk, Olena. "Linguosemiotic Dimension of U.S. Public Service Advertising Discourse." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 38 (2020): 72–84. http://dx.doi.org/10.17721/2663-6530.2020.38.05.

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The article is devoted to the study of verbal and nonverbal signs which form the linguosemiotic dimension of the public servise advertising discourse that contributes to the correct perception of the message by the target audience and enhances remembering. The communicative effectiveness of the public servise advertising discourse depends on the choice of verbal and nonverbal components and their interaction. Various means of artistic expression actively use in the public servise advertising discourse for the achievement the maximum effect of the message. Most of all, the meaning of the advert

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Dahiya, Jaspreet, and Himanshi Himanshi. "CONSUMER PERSUASION IN DISGUISE: THE ROLE OF CELEBRITY INFLUENCE IN SURROGATE ADVERTISING." Shodh Sari-An International Multidisciplinary Journal 03, no. 02 (2024): 50–63. http://dx.doi.org/10.59231/sari7687.

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In this changing world, we came from the era where there is no TV, social media, digital, newspapers are not available. People sell their product on the basis of their quality, goodwill, or price. Now the era has been changed, we have stepped into generation alpha where everything is available on your mobile. We can search in just on click, if a company want to sell something they just have to do right advertising at right time. In today’s world advertising play an important role for the companies as much as food in the life of human, advertising is basically done through newspapers, TV, radio

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Alsharif, Ahmed H., Nor Zafir Md Salleh, Shaymah Ahmed Al-Zahrani, and Ahmad Khraiwish. "Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda." Behavioral Sciences 12, no. 12 (2022): 472. http://dx.doi.org/10.3390/bs12120472.

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In the past decade, neurophysiological and physiological tools have been used to explore consumer behaviour toward advertising. The studies into brain processes (e.g., emotions, motivation, reward, attention, perception, and memory) toward advertising are scant, and remain unclear in the academic literature. To fill the gap in the literature, this study followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol to extract relevant articles. It extracted and analysed 76 empirical articles from the Web of Science (WoS) database from 2009–2020. The findings

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Barata, Dion Dewa. "Analisis Keberhasilan Kampanye Iklan dalam Proses Pengambilan Keputusan Memilih Perguruan Tinggi." ULTIMA Management 2, no. 1 (2010): 26–35. http://dx.doi.org/10.31937/manajemen.v2i1.167.

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Advertising is more then just informing audience. In conducting its marketing strategy, higher education institution use advertising as a tool to communicate information and shape perceptions. This study tried to analyze the impact of advertising campaigns against the formation of brand awareness and brand perception of the higher education institution which then affect the prospective student’s decision to choose the right higher education institution for them. Using a prospective student respondents, the study found that brand awareness does not have a significant influence on their decision

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Hanafizadeh, Payam, Mehdi Behboudi, Ateneh Qodsi Khah, and Marzieh Ardalani. "Why Do Advertisers Need to Use Lead Generation?" International Journal of Innovation in the Digital Economy 4, no. 2 (2013): 18–24. http://dx.doi.org/10.4018/jide.2013040102.

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As evidence mounts on the importance of online advertising and the opportunities presented by new-shaped lead generation companies globally, it becomes important to understand the key issues that determine what the lead generation is and how does it works? Therefore, the key contribution of this article to current knowledge is the development of a conceptualization, supported by the literature that will provide an interpretation of what determines advertising successful on the Internet. Critically, this is the first article to explain the important role that how the business and specifically s

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Buratto, Alessandra, Luca Grosset, and Bruno Viscolani. "Endogenous royalty factor in a licensing contract." Yugoslav Journal of Operations Research 26, no. 3 (2016): 263–78. http://dx.doi.org/10.2298/yjor150120014b.

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The owner of a well known fashion brand grants a manufacturer the rights to produce and sell a second-line brand against a percentage of the sales called royalty. To this end, the brand owner and the manufacturer sign a licensing contract which assigns the owner, who has already determined his advertising campaign, the right of determining the royalty factor. The manufacturer will plan her advertising campaign for the licenced product in order to maximize her profit. The brand owner?s objective is twofold: on the one hand, he wants to maximize the profit coming from the contract, on the other

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Majumdar, Ankita. "ROLE OF COLORS IN DESIGN WEB BANNER ADVERTISING: IN THE CONTEXT OF ETHNIC APPAREL." International Journal of Research -GRANTHAALAYAH 2, no. 3SE (2014): 1–4. http://dx.doi.org/10.29121/granthaalayah.v2.i3se.2014.3529.

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Since the first banner ad spanned the top of the Hot Wired web site in 1994, and internet advertising expenditures have seen triple digit growth to around three billion dollars per year. Although limited in size to 468 by 60 pixel, banner ads are the main form of advertising on the web and today’s scenario it is one of the most prolific form of marketing used in online world. All companies use them in one form or another because they are an affordable, measurable and effective medium to increase Brand awareness and Brand equity. The web is a colorful place, and there is a lot that can be accom

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Zu, Ruizhi. "The Validity of Visual Communication Design of Online Advertisement Based on Interactivity." Computational Intelligence and Neuroscience 2022 (July 8, 2022): 1–9. http://dx.doi.org/10.1155/2022/2485809.

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Today’s society is a society of Internet information, especially the rapid development of new media that is the most distinctive project today. New media has changed the way traditional media are disseminated, and the advertising industry has made new developments with the rapid development of new media, especially with the rise of online advertising, making the dissemination of advertising more influential. In modern advertising information, online advertising has become very influential. This study aims at how to achieve user-matching push and set the right price is the two major problems of

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Hidayat, Dwi Suryanto, and Lidya Rahma Norvelita. "Efektivitas Iklan Sebagai Pemediasi Serta Celebrity Endorser Sebagai Pemoderator Keputusan Pembelian Konsumen." ECONBANK: Journal of Economics and Banking 4, no. 1 (2022): 52–63. http://dx.doi.org/10.35829/econbank.v4i1.165.

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Advertising creativity and choosing the right celebrity is believed to be able to attract the attention of the audience to make a purchase of a product. The effectiveness of advertising plays an important role as a driver of the creation of a purchase decision. This study aims to analyze the effect of advertising creativity and celebrity endorser on purchasing decisions using advertising effectiveness as a mediation, as well as to prove the role of celebrity endorsers in increasing the potential for a purchase decision to occur. The research sample used was 96 respondents, namely users of the

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Kuchieva, Irina Kh, Milana E. Kadieva, and Aminat Kh Alieva. "INCREASING THE EFFECTIVENESS OF ADVERTISING ACTIVITIES IN ORGANIZATIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 1/2, no. 133 (2023): 151–56. http://dx.doi.org/10.36871/ek.up.p.r.2023.01.02.020.

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Advertising promotes new products, technologies, providing consumers with the necessary information, which ultimately helps them make the right choice. As a social phenomenon, advertising contributes to the formation of certain taste preferences, standards of thinking and behavior of various social groups. Advertising broadcasts to society all sorts of material, social and cultural opportunities, thereby creating conditions for the realization of these opportunities in a qualitative change in one’s life. By stimulating the consumer behavior of people, advertising encourages them to improve the

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Andrews, Michelle. "Increasing the Effectiveness of Mobile Advertising by Using Contextual Information." GfK Marketing Intelligence Review 9, no. 2 (2017): 36–41. http://dx.doi.org/10.1515/gfkmir-2017-0016.

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Abstract To avoid overtargeting consumers or targeting them at the wrong moment, mobile ads need to be relevant. Geographically, consumers have been shown to be more responsive to promotional offers from shops that were located close to them. For the lead time of promotions, insights are similar: The closer in time, the better the response. When considering the interplay of time and space, though, the picture becomes more complex. Recipients need enough time to respond given their distance from the promoted venue, but too much time may reduce response rates. It appears that people do not plan

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Brodie, Mollyann, and Larry Levitt. "Drug advertising: the right or wrong prescription for our ailments?" Nature Reviews Drug Discovery 1, no. 11 (2002): 916–20. http://dx.doi.org/10.1038/nrd943.

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Alsakaa, Akeel A., Anna Borawska, Mariusz Borawski, et al. "Cognitive neuroscience techniques in determining the right time of advertising." IOP Conference Series: Materials Science and Engineering 671 (January 17, 2020): 012033. http://dx.doi.org/10.1088/1757-899x/671/1/012033.

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Braun, Joshua A., John D. Coakley, and Emily West. "Activism, Advertising, and Far-Right Media: The Case of Sleeping Giants." Media and Communication 7, no. 4 (2019): 68–79. http://dx.doi.org/10.17645/mac.v7i4.2280.

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This study examines the international activist movement known as Sleeping Giants, a social-media “campaign to make bigotry and sexism less profitable” (Sleeping Giants, n.d.). The campaign originated in the US with an anonymous Twitter account that enlisted followers in encouraging brands to pull their online advertising from <em>Breitbart News</em>. The campaign achieved dramatic success and rapidly spread to regions outside the US, with other anonymously run and loosely allied chapters emerging in 15 different nations (as well as a regional chapter for the EU). Many of these were

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ROMANOVA, A., Z. ANDRUSHKEVYCH, and О. VALKOV. "TARGETED ADVERTISING AS AN EFFECTIVE WAY TO PROMOTE IN SOCIAL NETWORKS." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 207–10. https://doi.org/10.31891/2307-5740-2019-274-5-209-212.

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Advertising is the most important tool in branding or in promoting the sale of a company's products. There are currently a large number of companies or brands competing with each other, but a significant number of them are losing track of their success due to the poor use of promotional and advertising tools. After all, there are many ways to promote and advertise, one of which is targeted advertising. The problem with this type of advertising is the improper creation and setting of boundaries, which leads to unnecessary costs but does not bring efficiency. Therefore, it is necessary to identi

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Gupta, Atharva. "An Unsupervised Learning Based System Employing K-Means Clustering to Perform Customer Segmentation." International Journal for Research in Applied Science and Engineering Technology 11, no. 6 (2023): 1559–64. http://dx.doi.org/10.22214/ijraset.2023.53911.

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Abstract: The job of marketers is to get the right product in front of the right consumer at the moment that they’re most likely to buy that product. The ability for marketers to do just that and to drill down to more and more specific niches of customers has grown exponentially over time. AI technology is now being used to help marketers get even more specific with predictive targeting and personalization. Targeted advertising is a form of online advertising which micro-targets its customers. It is based on the traits and behavioral patterns of different people. Nowadays, people, knowingly or

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Suprayitno, Suprayitno. "Creativity and Impact of Advertising Electronic Led Billboards in Jakarta." Humaniora 7, no. 2 (2016): 167. http://dx.doi.org/10.21512/humaniora.v7i2.3513.

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The creativity and the impact of advertising electronic LED billboards in Jakarta was an approach to see, to know and to understand in a deeper way. Creativity decisions affect all advertising, art, and knowledge combined with the phrase creative strategy. Creative advertising ideas must be original, unique, different, new, unexpected and right on target. The approach used was qualitative research methods, including data collection in the form of literature review, interviews with the actors and the surrounding communities, as well as documenting the billboard directly outside the media was lo

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Beishenalieva, A., and Ch Naimanova. "The Role of Translation in Advertising Discourse (With Examples From English and Russian)." Bulletin of Science and Practice, no. 8 (August 15, 2023): 312–20. http://dx.doi.org/10.33619/2414-2948/93/36.

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This article explores the role of translation in advertising discourse, a field that plays a crucial role in shaping and promoting brands, products, and services. Using English and Russian as examples, the author analyzes how translation influences the effectiveness of advertising campaigns and brand image formation. The article sheds light on the challenges faced by translators in adapting advertising texts, such as wordplay and cultural nuances. It also discusses the importance of selecting the right words and expressive means to convey the emotional power of the original text. The author hi

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Kim, Kyung-Jin. "The Influence of Passenger and Destination Characteristics on Attitudes Toward Logistics-Based Advertising : Exploring Moderating and Mediating Variables." Korean Logistics Research Association 35, no. 1 (2025): 39–54. https://doi.org/10.17825/klr.2025.35.1.39.

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This study explores how passengers’ regulatory focus and psychological distance of destinations influence advertising attitudes in logistics contexts, focusing on key moderating and mediating variables. Study 1 identified train usage frequency and advertisement favorability as significant moderators, demonstrating that a strong fit between regulatory focus and psychological distance leads to more positive advertising attitudes among frequent train users and those with favorable views of train advertisements. Conversely, passengers with low train usage frequency or less favorability toward adve

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Albar, Kholid, Hanis Noviyanti, Dewi Puspita Sari, and Ainiyatuz Zakhiroh. "Pengaruh Iklan dan Brand Image MS. Glow terhadap Minat Beli Konsumen." SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah 4, no. 01 (2022): 1–12. http://dx.doi.org/10.59636/saujana.v4i01.60.

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In the era of globalization, it is very important to continue to look for the right formula in business activities, innovation from each business is often shown as part of business competition. The emergence of business structures and strategies using modern innovative approaches contributes to the creation of models that determine the achievement of competitive advantage and optimal revenue generation, so the company must be able to implement the right strategy in order to attract more visitors. The purpose of this study was to determine the effect of advertising and brand image variables sim

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Krause, Olga, Iryna Pinyak, and Maria Zajlik. "Legal regulation of advertising activities: copyright protection." Galician economic journal 88, no. 3 (2024): 41–49. http://dx.doi.org/10.33108/galicianvisnyk_tntu2024.03.041.

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The article is devoted to the analysis of regulatory regulation of advertising activities in the field of copyright protection. At the present stage of development, the advertising industry is actively introducing digital innovations related to both the creation of an advertising appeal and its placement. More and more advertising activities are moving into the digital space, which opens up several opportunities, but at the same time complicates the issue of ensuring fair competition. The article analyzes the conditions for providing advertising and advertising slogans of legal protection as a

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Melnikova, Irina, and Marianna Ababkova. "The Attitude of Representatives of Different Age Groups to Aggressive Social Advertising." Scientific Research and Development. Modern Communication Studies 12, no. 1 (2023): 120–29. http://dx.doi.org/10.12737/2587-9103-2023-12-1-120-129.

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In this study, we analyzed the perception of social advertising with elements of aggression by representatives of different age groups. Previously, two hypotheses were put forward: the use of aggression and pressure in social advertising ensures the memorability of advertising but does not ensure effectiveness; aggressive forms of presenting information that appeal to feelings of fear and guilt are negatively perceived by most of the recipients, regardless of their age. To test the hypotheses, a stratified sample was formed, and illustrations (advertising samples) were tested. Both hypotheses

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Pentus, Kristian, Mariia Ruusu, Andres Kuusik, Liudmyla Dorokhova, and Kerli Ploom. "How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View." Organizations and Markets in Emerging Economies 14, no. 2(28) (2023): 366–85. http://dx.doi.org/10.15388/omee.2023.14.97.

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This paper aims to determine how using sexualised images in advertisements influences the attention and preference of consumers with a modern attitude towards gender stereotypes. This research used a methodological approach based on eye tracking of the perception of advertising images – an eye-tracking study measured how the general attitudes towards gender roles mediate attention. A control question for attitudes towards gender stereotypes was used. The degree of preference for advertising was also examined in the study. The results show that sexual stimuli are not more eye-catchi

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Rizki, Ayu Mulyana. "Advertising as A Marketing Communication." International Research Journal of Management, IT & Social Sciences 2, no. 5 (2015): 36. http://dx.doi.org/10.21744/irjmis.v2i5.65.

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Theoretically delivering the concept and design of marketing and management, serving our clients with the most innovative techniques and ideas essential in today’s competitive market for the success of any brand or product. At Abstract, we believe in superior customer service that is second to none, creating an unforgettable brand value with cutting-edge solutions and connecting your products to the right audience. Advertising as a marketing communication. The most basic concept underlying marketing is a human need. With the changing times, the need developed into a desire to consume a product

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